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	<title>Marketing Blogs | Albrowmarketing.com</title>
	
	<link>http://www.albrowmarketing.com</link>
	<description>online marketing blog,marketing blog,marketing expert, blog marketing,marketing, internet marketing expert, albrowmarketing.com</description>
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		<title>Custom Embroidered Logo. Make your Business stand out with a custom logo.</title>
		<link>http://www.albrowmarketing.com/custom-embroidered-logo-make-your-business-stand-out-with-a-custom-logo.cfm</link>
		<comments>http://www.albrowmarketing.com/custom-embroidered-logo-make-your-business-stand-out-with-a-custom-logo.cfm#comments</comments>
		<pubDate>Sat, 04 Sep 2010 21:50:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[custom embroidered logo]]></category>
		<category><![CDATA[embroidered company logo]]></category>
		<category><![CDATA[logo embroidery service]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=689</guid>
		<description><![CDATA[Business branding is a technique that is necessary to promote knowledge of a business. A custom logo is one of the best ways to practice branding techniques. Logos should do a few things and follow a couple of guidelines to be the best possible representation of a business.
Color Combinations. A good logo only has 2 [...]<p><a href="http://www.albrowmarketing.com/custom-embroidered-logo-make-your-business-stand-out-with-a-custom-logo.cfm">Custom Embroidered Logo. Make your Business stand out with a custom logo.</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Business branding is a technique that is necessary to promote knowledge of a business. A custom logo is one of the best ways to practice branding techniques. Logos should do a few things and follow a couple of guidelines to be the best possible representation of a business.</p>
<p><em>Color Combinations. </em>A good logo only has 2 or 3 colors in it. Using too many colors will make an embroidered logo look unclean and disorganized. Blended colors do not work well for embroidery either. It may be fine on paper because a computer can change color pixel by pixel. With embroidery however, the color change must be accomplished by many stitches which also translates into many different colors. The more colors used in an embroidery logo, the more it will cost, and the more complicated it will look.</p>
<p><em>Design Guidelines. </em>Specific size guidelines should be followed when sending a logo for embroidery. Shirt logos for the pocket area should be around 4 inches, while logos for hats can be rectangular, no longer than 4 inches. Logos for hats typically must be constructed differently than logos used for shirts so they appear even and centered. A square logo with company name to the left or right may not center up on a hat. In this case the company name should be moved to an orientation that will center it on a hat logo design.</p>
<p><em>Association to Business. </em>A logo should be a unique custom design that reflects your business. The process of making a corporate logo can be long and difficult, but in the end you should come up with something that attracts customers, reflects the philosophies of your business, and meets current market trends.<br />
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Armed with this knowledge of embroidery, creating a great logo than can transfer across mediums is much easier to foresee. Creating a custom embroidered logo for your business is an important decision that will stick with the business for ever. The logo will be printed and embroidered on all marketing material from that point on. Following the guidelines will help create a logo that will be a proud addition to the business.</p>
<p><a href="http://www.albrowmarketing.com/custom-embroidered-logo-make-your-business-stand-out-with-a-custom-logo.cfm">Custom Embroidered Logo. Make your Business stand out with a custom logo.</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Join with Market America make successes</title>
		<link>http://www.albrowmarketing.com/join-with-market-america-make-successes.cfm</link>
		<comments>http://www.albrowmarketing.com/join-with-market-america-make-successes.cfm#comments</comments>
		<pubDate>Fri, 03 Sep 2010 04:47:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=687</guid>
		<description><![CDATA[A lot of citizenry in U.S. need to know how to connect Market America. Connect a Market America group that could assist you grocery your productions effectively. Anybody who&#8217;s already connected could assist you with readjustment, but select wisely for their succeeded is your succeeded. In additional words, whenever your group isn&#8217;t trading and doesn&#8217;t [...]<p><a href="http://www.albrowmarketing.com/join-with-market-america-make-successes.cfm">Join with Market America make successes</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>A lot of citizenry in U.S. need to know how to connect <a href="http://blog.marketamerica.com/" target="_blank">Market America</a>. Connect a Market America group that could assist you grocery your productions effectively. Anybody who&#8217;s already connected could assist you with readjustment, but select wisely for their succeeded is your succeeded. In additional words, whenever your group isn&#8217;t trading and doesn&#8217;t know how to grocery effectively, your possible wage will hurt.</p>
<p>The business developing scheme familiar as <a href="http://www.marketamericaevents.com/" target="_blank">Market America</a> is nowadays a shown means for beginning up your enfranchise occupation. It&#8217;s simpler than ever ahead to registry your occupation and connect Market America to start harvesting the profits of the several instruments, resources, and expertness useable once you contract. Whether you want to realize extra balance income or ready for your retreat, Market America was fashioned with you in thinker.<br />
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You&#8217;ll be afforded the choice to begin out as either a sales instance or a distributer. The choice of getting a sales instance needs no price and admits you to make profit purchase buying productions and serves wholesale then selling them at retail costs. The choice to connect Market America as a distributer needs you <a href="http://www.marketamerica.com/corporate/index.cfm?action=services.custLanding&amp;landingID=csmcp_maCash" target="_blank">get paid to shop</a> a subscription tip of $129.95 for the beginning year and $99.95 for all another year. This choice also admits you to purchase your time and participate in the direction operation Compensation Plan.</p>
<p><a href="http://www.albrowmarketing.com/join-with-market-america-make-successes.cfm">Join with Market America make successes</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Cross Promotiion Techniques That Work</title>
		<link>http://www.albrowmarketing.com/cross-promotiion-techniques-that-work.cfm</link>
		<comments>http://www.albrowmarketing.com/cross-promotiion-techniques-that-work.cfm#comments</comments>
		<pubDate>Wed, 01 Sep 2010 18:26:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertise]]></category>
		<category><![CDATA[cross promotion]]></category>
		<category><![CDATA[Joint Venture]]></category>
		<category><![CDATA[promote]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=685</guid>
		<description><![CDATA[Cross promotion is not a new idea. It has been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale. In turn, the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system where people [...]<p><a href="http://www.albrowmarketing.com/cross-promotiion-techniques-that-work.cfm">Cross Promotiion Techniques That Work</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Cross promotion is not a new idea. It has been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale. In turn, the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system where people traded items rather than using money. But how can anything primitive fit into the online world of Internet Marketing? Very easily!</p>
<p>A cross promotion is, simply stated, the trading of ad space. Instead of paying for advertising space on a site, you simply place someone else’s business ad on your page and your ad on theirs. There are many ways to use cross promotions in your internet business that can equate to effective and cost efficient advertising.</p>
<p>One way is to use link exchanges. This is very effective when considering cross promoting with a<br />
company that is similar to yours. However, you should avoid linking to a page that is in direct competition with yours. One of the biggest pluses for using link exchanges is that some search engines are factoring in hits from the sites that are linked to your page when determining the ranking. Therefore, linking to a more popular site can not only increase your advertising and traffic, but also your search engine ranking.</p>
<p>When customers or potential customers subscribe to your ezine, you can use this as an opportunity to use cross promotions. On the same page that the customer subscribes to your ezine, make available the opportunity to subscribe to another company’s ezine. You can even exchange ad space in ezines and provide recommendations for those with whom you cross promote. You may even want to exchange column space in one another’s ezines.</p>
<p>Writing free articles that inform customers or potential customers with information that is useful<br />
and accurate can create a reputation for you and your business. Readers will quickly come to know you as an expert on that subject. In these articles, the author uses a byline to help promote his site. Bylines are yet another way to use cross promotions. You can use part of the space in your byline to recommend someone else’s product.<br />
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If you have been considering writing an ebook, a joint venture could mean increased profits for you and the person you are partnering with. Cross promotion through ebooks is an excellent way to allow for a wider topic and promote both your business and your partner’s business. The ebook should contain information that will benefit both businesses but remain helpful to the reader. A good example of using cross promotions through an ebook is a site selling used video games partnering with a site selling gaming devices: two subjects that would interest the same reader and most likely lead the reader to both sites.</p>
<p>You should keep in mind that the recommendations you make are a direct reflection of you, so choose<br />
your’ cross promotional businesses carefully. Also keep in mind that it would be nice as a shopper to be able to link from one site to another as a way to “shop around”. Also, never link or recommend a site that’s in direct competition with you, since this is not usually beneficial to you. Instead, recommend those that are similar, such as health and life insurance.</p>
<p><a href="http://www.albrowmarketing.com/cross-promotiion-techniques-that-work.cfm">Cross Promotiion Techniques That Work</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Hard Drive Data Recovery Software Review</title>
		<link>http://www.albrowmarketing.com/hard-drive-data-recovery-software-review.cfm</link>
		<comments>http://www.albrowmarketing.com/hard-drive-data-recovery-software-review.cfm#comments</comments>
		<pubDate>Wed, 01 Sep 2010 04:17:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=683</guid>
		<description><![CDATA[It has become a stressful time when we accidentally delete files on your hard drive. Our important documents, favorite music, family photos are lost together. Perhaps never would have thought that if I could turn back should more aware of reporting obligations. Until one time I thought, &#8220;Is there a tool to hard drive recovery? Then I look [...]<p><a href="http://www.albrowmarketing.com/hard-drive-data-recovery-software-review.cfm">Hard Drive Data Recovery Software Review</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>It has become a stressful time when we accidentally delete files on your hard drive. Our important documents, favorite music, family photos are lost together. Perhaps never would have thought that if I could turn back should more aware of reporting obligations. Until one time I thought, &#8220;Is there a tool to <a href="http://www.salvagedata.com/hard-drive-recovery/" target="_blank">hard drive recovery</a>? Then I look on the internet and found that my files can restore data to be carried out well for me. Here a brief overview of <a href="http://www.salvagedata.com/recovery-software/" target="_blank">Data Recovery Software</a>.</p>
<p>1<sup>st</sup>. Restore files quickly</p>
<p>Without doubt, whether the files are deleted from the Recycle Bin on your computer, you will never find or save files. In fact, the missing files on disk. Restore files to identify files and allows you to recover.</p>
<p>2<sup>nd</sup>. Work safely</p>
<p>This software hard drive data recovery software is nondestructive to retrieve my files, or does not write changes to disk. In order not about what could damage your hard drive troubles. It works really safe.<br />
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3<sup>rd</sup>. Retrieve multiple files</p>
<p>The batch file recovery feature that you can restore files at once. This is a great feature if you have lost your files at once, so you can recover all lost files in one action. If you need <a href="http://www.salvagedata.com/" target="_blank">data recovery services</a>, please visit our website.</p>
<p><a href="http://www.albrowmarketing.com/hard-drive-data-recovery-software-review.cfm">Hard Drive Data Recovery Software Review</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Credit Repair Leads</title>
		<link>http://www.albrowmarketing.com/credit-repair-leads.cfm</link>
		<comments>http://www.albrowmarketing.com/credit-repair-leads.cfm#comments</comments>
		<pubDate>Tue, 31 Aug 2010 03:20:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[bad credit]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[credit repair]]></category>
		<category><![CDATA[credit repair business]]></category>
		<category><![CDATA[credit repair leads]]></category>
		<category><![CDATA[internet leads]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[poor credit]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[repair]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=681</guid>
		<description><![CDATA[If you are in the credit repair business, you may have at one time or another expressed interest in purchasing credit repair leads.
Credit repair leads can be provided in many different ways. Such as referrals, a toll-free number allowing for people to contact you that may need your assistance, and a web site for people [...]<p><a href="http://www.albrowmarketing.com/credit-repair-leads.cfm">Credit Repair Leads</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If you are in the credit repair business, you may have at one time or another expressed interest in purchasing credit repair leads.</p>
<p>Credit repair leads can be provided in many different ways. Such as referrals, a toll-free number allowing for people to contact you that may need your assistance, and a web site for people to visit to familiarize themselves with your company and educate themselves about credit repair and the services you can provide them with.</p>
<p>Along these lines of leads, you may have considered purchasing credit repair leads from an internet company.</p>
<p>This isn’t such a bad idea if you are looking for an alternative lead source for credit repair.</p>
<p>The benefits . . .</p>
<p>The benefit of purchasing credit repair leads from an internet company is that the person that needs the credit repair came to a site and found an on line form to fill out specifically to acquire credit repair from a credit repair company.</p>
<p>The customer already understands that they will be contacted from somebody in the credit repair industry and they are waiting for a phone call.<br />
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The prospects on these credit repair leads are not playing with the idea of credit repair or just looking for information, they really need and want it. They have committed themselves to going somewhere and to someone for help.</p>
<p>For this reason alone it is a good idea to consider buying credit repair leads. Or at the very least, look into it. Call a few credit repair companies and find out where the leads are obtained from and what is involved with the purchase and delivery process. Purchasing credit repair leads just may be worth your time and money, so give it a shot.</p>
<p><a href="http://www.albrowmarketing.com/credit-repair-leads.cfm">Credit Repair Leads</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Creativity in Catalog Design</title>
		<link>http://www.albrowmarketing.com/creativity-in-catalog-design.cfm</link>
		<comments>http://www.albrowmarketing.com/creativity-in-catalog-design.cfm#comments</comments>
		<pubDate>Mon, 30 Aug 2010 03:16:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Team Building]]></category>
		<category><![CDATA[catalog]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[printing]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=679</guid>
		<description><![CDATA[You don’t need a masters degree in arts or English to create a catalog that attracts attention and grabs customers for you. This is because drawing prospects will mostly depend on the impression that you will create in the first few seconds that a reader will take hold of your catalog. Your logo, packaging style, [...]<p><a href="http://www.albrowmarketing.com/creativity-in-catalog-design.cfm">Creativity in Catalog Design</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>You don’t need a masters degree in arts or English to create a catalog that attracts attention and grabs customers for you. This is because drawing prospects will mostly depend on the impression that you will create in the first few seconds that a reader will take hold of your catalog. Your logo, packaging style, color choices and printing quality should work together to help you succeed. Understand that your business image is priceless but the design and printing process does not have to be costly.</p>
<p>These days, catalog design has gone a long way – from the usual product information catalogs to these days’ unusual catalogs with bizarre color and typography to make them look different and attractive. But different and attractive catalogs don’t really mean greater sales. Being unique can help you though to stand out among other catalogs in today’s ever crowded mailboxes, but your catalog will not make the sale for you. You have to do the deal yourself. So before you get on with your creative style in creating your catalog, make sure that you, your designers and your printer know the rules in producing catalogs that sell. Your graphic designer and printer can help you save money if they know about printing presses and techniques and the fine touches needed to make your marketing material successful.</p>
<p>As a technique to make your readers interested in your catalog, you can put your best selling or unique products in the upper right corner of every page of your catalog. Doing so, you can encourage your reader to read through the entire catalog. You can also add order forms in your catalog that can be easily fill-up and mailed. Although few customers use order forms to mail orders, businesses and customers alike use them to organize their orders before calling or ordering online.<br />
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And of course, four-color catalogs look better and perform better than one-color or two-color catalogs. But oftentimes, the sales do not justify the cost of four-color printing. So you might want to try other printing options that can still help set your catalog apart from your competitors. And keep in mind that no matter how much information you put in your catalog, it has to be legible and simple. Use headlines that quickly communicate your message to the readers. Nonetheless, there are words in the catalog that need to be presented in bolder or larger fonts. Do present them in a distinct type that will make them stand out.</p>
<p>And when it is time to create a new image for your business, make sure that you still hire designers and printers that can create a credible image for your company and your products or services.</p>
<p><a href="http://www.albrowmarketing.com/creativity-in-catalog-design.cfm">Creativity in Catalog Design</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Creating Recognizable Company through Custom Corporate Identity</title>
		<link>http://www.albrowmarketing.com/creating-recognizable-company-through-custom-corporate-identity.cfm</link>
		<comments>http://www.albrowmarketing.com/creating-recognizable-company-through-custom-corporate-identity.cfm#comments</comments>
		<pubDate>Sat, 28 Aug 2010 10:57:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Team Building]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[custom corporate identity]]></category>
		<category><![CDATA[graphic design]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=677</guid>
		<description><![CDATA[Corporate identity covers a wide range of branding identity types and one of which is custom corporate identity. Businesses who know the real value of this service engage themselves mainly because they find their business more successful and recognizable in the market.
Mainly with the tight competition that we see in the market, it is indeed [...]<p><a href="http://www.albrowmarketing.com/creating-recognizable-company-through-custom-corporate-identity.cfm">Creating Recognizable Company through Custom Corporate Identity</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Corporate identity covers a wide range of branding identity types and one of which is custom corporate identity. Businesses who know the real value of this service engage themselves mainly because they find their business more successful and recognizable in the market.</p>
<p>Mainly with the tight competition that we see in the market, it is indeed vital to create an identity that will make your targeted audience remember about the good services and products that your company is offering. Corporate identity programs can work on to enhance the brand identity of your companies’ image. It can do a lot more to widen, improve and create a remarkable impression.</p>
<p>With the application of custom corporate identity you can do a lot more that you might think. You can simply attain to develop a new business identity. Invigorate a subsisting business. Cater to create a more impressive and enticing existing product and service. Generate sense from both company and as well as existing customers. Promote awareness and as well as make it handy to sell products and services. Increase and boost up shareholder value and work out to take a greater market share.</p>
<p>In addition with the advantages that custom corporate identity provides, it can also cover to visually help businesses communicate with customers. With this means for sure it will lead to have a good customer relationship and so as with creating an identity that will reflect with the type of services and products offered.<br />
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Compared to other service custom corporate identity is indeed more beneficial because you can create unique designs of your own and choose for the appropriate features that you want to add up. However in customizing your corporate identities you have to be creative, smart and see to it that you were able to apply a balanced business strategy.</p>
<p>Moreover as a business wanting to gain recognition and as well as wanting to gain confidence form their customers, a corporate identity can provide you with significant solutions that will cover your needs. So before rend services from your chosen company you have to fully understand the process and its application for it will help you to create a recognizable company that will reign in the market.</p>
<p><a href="http://www.albrowmarketing.com/creating-recognizable-company-through-custom-corporate-identity.cfm">Creating Recognizable Company through Custom Corporate Identity</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Creating Power Phrases is as Easy as 1, 2, 3!</title>
		<link>http://www.albrowmarketing.com/creating-power-phrases-is-as-easy-as-1-2-3.cfm</link>
		<comments>http://www.albrowmarketing.com/creating-power-phrases-is-as-easy-as-1-2-3.cfm#comments</comments>
		<pubDate>Fri, 27 Aug 2010 03:43:06 +0000</pubDate>
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		<category><![CDATA[power phrases]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=675</guid>
		<description><![CDATA[Simple phrases can carry an impacting wallop!  The key&#8230;keep it simple, yet powerful.  Power phrases work because they effect the emotions of the reader.  They allow the reader to FEEL the benefits that your product or service offers them.
Let&#8217;s face it, we make emotional decisions about our purchases and then look for [...]<p><a href="http://www.albrowmarketing.com/creating-power-phrases-is-as-easy-as-1-2-3.cfm">Creating Power Phrases is as Easy as 1, 2, 3!</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Simple phrases can carry an impacting wallop!  The key&#8230;keep it simple, yet powerful.  Power phrases work because they effect the emotions of the reader.  They allow the reader to FEEL the benefits that your product or service offers them.</p>
<p>Let&#8217;s face it, we make emotional decisions about our purchases and then look for the logic to back it up.  Hey, even the logic makes us FEEL like we&#8217;ve made the right choice!  Yes, we&#8217;ll use logic to justify our purchases, but the real motivator is the emotional impact the purchase evokes.</p>
<p>The Secrets to Creating Power Phrases<br />
1.  You want to become a pro at creating phrases that spur the customer&#8217;s desire for your product or service?  Write a list of all the benefits your product or service has to offer.  Simply combine one or more benefits with high intensity action words and you&#8217;re ready to go!</p>
<p>Here are some examples to get you started:</p>
<p>&#8221;	Quick! Easy! And Rock Bottom Prices!</p>
<p>&#8221;	Work You&#8217;ll Love, More Money in Your Pocket, and More Time to Spend It!</p>
<p>2. High Impact words like:  quick, easy, low-cost, enjoy, love, and help are key to creating statements that create dramatic word pictures in your customer&#8217;s mind.<br />
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3. Many of the most powerful power phrases are made up of 3 words or groups of words in a series.  These 3 word grouping produce a dramatic effect that emblazons itself into the mind of the reader.  Some examples that might work for you are:</p>
<p>&#8221;	&#8220;Save time.  Save money.  Get rapid results!&#8221;</p>
<p>&#8221;	&#8220;Fast!  Easy!  Dirt Cheap!&#8221;</p>
<p>&#8221;	&#8220;Sit back, relax, enjoy!&#8221;</p>
<p>&#8221;	&#8220;Power, Performance, Endurance!&#8221;</p>
<p>Hey, it doesn&#8217;t take a genius to create phrases that jump off the page, and demand action from the reader!</p>
<p><a href="http://www.albrowmarketing.com/creating-power-phrases-is-as-easy-as-1-2-3.cfm">Creating Power Phrases is as Easy as 1, 2, 3!</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Protect your car with cargo liner</title>
		<link>http://www.albrowmarketing.com/protect-your-car-with-cargo-liner.cfm</link>
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		<pubDate>Thu, 26 Aug 2010 11:49:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=673</guid>
		<description><![CDATA[Once you own a new or old car, you will be looking for into bettering the insides of your car. Commonly you will aim floor liners or floor mats to protect the automobile floor field. Besides this, you require something to protect the trunk and cargo field from your automobile. This &#8220;something&#8221; is a cargo [...]<p><a href="http://www.albrowmarketing.com/protect-your-car-with-cargo-liner.cfm">Protect your car with cargo liner</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Once you own a new or old car, you will be looking for into bettering the insides of your car. Commonly you will aim floor liners or floor mats to protect the automobile floor field. Besides this, you require something to protect the trunk and cargo field from your automobile. This &#8220;something&#8221; is a <a href="http://www.carid.com/cargo-liners.html" target="_blank">cargo liner</a>.</p>
<p>This liner is as though a mat that is configured to protect your car&#8217;s cargo and trunk field. You just require to only locate them across the floor area from the trunk from the car. Cargo liners are created from custom blend TPO (thermopolyolefin) that applies them durability and flexibility. They act their task yet below bad weather conditions equal acute summer hot up or super cold wintertime. They protect the cargo floor field from marks, dirt, and spills. They can keep on your car&#8217;s carpets appearing like fresh.</p>
<p>These liners commonly have a textured coat. A lot liners carry molded in pace patterns that bag onto the cargo located on them. And so while you lay things like grocery bags on a cargo liner, the bags won&#8217;t slip around. Even pets get a cargo liner comfy to stay with on the run of your travel.</p>
<p><a href="http://www.albrowmarketing.com/protect-your-car-with-cargo-liner.cfm">Protect your car with cargo liner</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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		<title>Creating Meteoric Successes in Marketing</title>
		<link>http://www.albrowmarketing.com/creating-meteoric-successes-in-marketing.cfm</link>
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		<pubDate>Wed, 25 Aug 2010 18:16:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[competitiveness]]></category>
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		<guid isPermaLink="false">http://www.albrowmarketing.com/?p=671</guid>
		<description><![CDATA[From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzling immediate popularity. There are incognitos that become hot celebrities, there are events, festivals or concerts that capture the [...]<p><a href="http://www.albrowmarketing.com/creating-meteoric-successes-in-marketing.cfm">Creating Meteoric Successes in Marketing</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzling immediate popularity. There are incognitos that become hot celebrities, there are events, festivals or concerts that capture the masses, real estate development projects that evoke huge demand, or styles that become trendy. In nearly all cases, there are also new brands that are immediately adopted by the target population. For example, Harry Potter or The Da Vinci Code, Apple&#8217;s iPod and the Blogs, the Hamptons in Long Island New York, Toyota&#8217;s Scion brand, the Crest electric toothbrush and many more examples.</p>
<p>There are cases in which the reasons for a product&#8217;s success are obvious. The success of Viagra, a product that has solved a serious problem for millions of men worldwide &#8211; is hardly surprising. Even the success of vacation resorts in Turkey &#8211; that have made accessible once a luxurious vacation style to a new middle class segment, is not a mystery. In contrast, in other cases the success of a specific product, place or person over the competition remains unclear. We have all observed the phenomenon of a packed and trendy caffe surrounded by apparently equally attractive but relatively empty coffee bars.</p>
<p>Research of marketing hits is not a new endeavor. Certain categories have accumulated much knowledge enabling planning and launching of hits with a practical probability of success. In the leisure and entertainment segment, companies such as Disney, Warner, HBO, and others have demonstrated such consistent capabilities in theater, television, music, toys, electronic games, and more. On the whole, secrets are kept closely. Many have tried to crack the formula of marketing hits successes.</p>
<p>Short sweet success</p>
<p>In the last few years, more and more sectors have become as high paced and as changeable as the fashion industry. The importance of hits for the success of companies has risen in sectors such as the following: automobiles, food, grooming, hotels, construction, entertainment electronics, software, and the list goes on. It even includes unexpected categories such as financial services.</p>
<p>Personally, I have begun my work in the marketing hits field in the latter half of the 1990&#8217;s. I identified a radical change in consumer behavior and a dramatic rise in a new motivation that I coined &#8220;The Fear of Missing Out &#8211; FoMO&#8221;. In extremely concise terms, FoMO turns consumers into serial seekers and adopters of the new (while inevitably forsaking the not-so-new). As such, one consequence among many is that FoMO nibbles at customers&#8217; loyalty to well-established brands.</p>
<p>Upon realizing that our efforts to preserve customers&#8217; loyalty are, more often than not, futile, I concluded that we were now in need of new tools to deal with a new consumer reality that is here to stay. Therefore, I have developed a comprehensive &#8216;technology&#8217; of rules and tools for the development, launching and management of profitable, &#8220;Short-Term Brands (STB)&#8221;. STB are planned short-term successes. During this development process, I conducted an extensive, in depth analysis of over 150 marketing hits in various and diverse categories. In parallel, I studied the accumulated experience in sectors that have learned how to methodically develop and generate such hits. In mid 2004, the results culminated in the &#8220;Marketing Hits&#8217; Formula&#8221; which is now a part of the STB armory.</p>
<p>The Marketing Hits&#8217; Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally. This formula has two major advantages: First, it is applicable to almost all categories. Second, it does not necessitate enormous marketing and advertising budgets (the most common method of attempting to instigate success within a short time frame).</p>
<p>Success has its Rules</p>
<p>The formula postulates that each marketing hit comprises of the following four elements:</p>
<p>1. Marketing hits are usually not large innovative leaps. The new product or service should be based in as much as 80% on a format that has been successful numerous times in the same category. The format assures familiarity, promises consumer satisfaction and minimizes adaptation efforts on the part of the consumer.</p>
<p>2. The product or service should be innovative by approximately 20%. This 20% provides the new experience, the uniqueness, the additional benefit or any other reason to switch from the current product, or to at least try it. This novelty should uphold the following two rules (3 and 4).<br />
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3. The product&#8217;s novelty should address one of the &#8220;unsatisfiable&#8221; or &#8220;regenerating&#8221; needs (explanation to follow).</p>
<p>4. The product should include an element of &#8220;Cool&#8221;, &#8220;WOW&#8221;, and/or a &#8220;Twist&#8221; that creates a &#8220;viral motive&#8221;, or in other words, will supply buyers with a good reason to tell other potential buyers about the product.<br />
- COOL means &#8216;right&#8217;, fashionable and utterly current, perhaps even a bit edgy.</p>
<p>- WOW means arousing awe and excitement through an amazing design or by an outstanding and an unexpected level pf performance.</p>
<p>- A TWIST means something unusual in a surprising, intriguing and often amusing manner.</p>
<p>Hits are planned and managed short-lived successes (the duration of &#8217;short&#8217; varies among categories) that are replaced by new hits. It is of utmost importance to realize that hits satisfy two types of human needs not catered for by long-term established brands:</p>
<p>&#8220;Unsatisfiable needs&#8221; &#8211; these are wishes that cannot be realized (not to a full extent), however, human beings will relentlessly attempt to fulfill them, while deceiving themselves that it is possible to do so. Amongst the unsatisfiable are the needs for eternal youth, irresistible sex appeal, grandness, omnipotence, domination, an ever-exciting life, and adventure (without investing the effort, taking the risk or paying the price). It is understandable that brands supporting such fantasies are bound to disappoint eventually and must be replaced by new solutions.</p>
<p>&#8220;Regenerating needs&#8221; &#8211; needs that require ceaselessly new fulfillments. Some of them are regenerating psychological needs, such as the need for attention from the environment, the need to renew oneself, to remain up-to-date, to discover, and to be tempted or seduced. There are also regenerating social needs including the need to signal involvement, belonging and openness.</p>
<p>We put the Marketing Hits&#8217; Formula to practice during the last half of 2004 and since then have gained experience in such diverse categories as pharmaceuticals, cigarettes, food products and TV shows, to name but a few.</p>
<p><a href="http://www.albrowmarketing.com/creating-meteoric-successes-in-marketing.cfm">Creating Meteoric Successes in Marketing</a> is a post from: <a href="http://www.albrowmarketing.com">Marketing Blogs | Albrowmarketing.com</a></p>
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