tag:blogger.com,1999:blog-575321310796441432024-10-06T21:57:17.063-07:00Marketing Insight, Advice and Ramblings by Rick McNeelyRick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-57532131079644143.post-74248246841112497312012-10-24T19:01:00.001-07:002018-12-20T13:13:51.110-08:00

Over 18 years of working with a number of different clients on their online marketing,some don't know where their brand or company is positioned in the Internet marketplace.  In turn, if your team doesn't have clarity around your position in the market, your consumers won't either. It's important, as part of your planning and online strategy process, to have a positioning statement written.

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-30280867182796474192012-07-13T08:59:00.002-07:002018-12-20T14:08:59.301-08:00

Best Buy is making news recently, and it's not in a good way.  Executives resigning, stores closing and entire websites devoted to why Best Buy "sucks."  There many theories why Best Buy is following the Circuit City path to extinction, but could it be as simple as customer experience? Many retailers are worried about competition from online marketing companies who use low

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-75675158930987746682012-06-19T09:48:00.004-07:002012-06-19T09:48:46.333-07:00

Here's a great example of a viral video ad, check it out Dads in Briefs!

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-72187138221406318792012-06-18T16:55:00.001-07:002012-06-18T16:56:13.287-07:00

Ever struggled trying to find the perfect format to share your company website performance with Senior Management or clients?  This might be the answer (or not), check it out at interactive ad agency ClickBear.

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-912844763577255462012-05-29T14:53:00.002-07:002012-05-30T09:32:07.889-07:00

by Rick McNeely      First of all, I love Facebook! Like many people, I've been able to reconnect with some old friends while seeing what other friends are up to. I visit Facebook everyday, but does that make Facebook a good investment? Time will tell if investors were able to share in the social media phenomenon and I'm the last person you'd want to take investment advice

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-34498454139164900222012-05-21T15:52:00.000-07:002018-08-17T13:30:58.679-07:00

by Rick McNeely Here's a marketing secret, do not let your Google Places Page be a flop!  Ever search for a business on Google? Sure you have! In fact, according to Google, 97% of consumers search for local businesses online. Just like the majority of consumers in your town, when they search for a product or service they do it on Google. It is there, in the local search page

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-54106775469072158702012-05-13T19:21:00.000-07:002012-06-10T18:54:44.288-07:00

by Rick McNeely So what do you think of the new JC Penney's, or should I say JCP? There are many opinions creating buzz for the company. From the choice of signing comedian Ellen DeGeneres as a brand partner (I love it), a new logo to "everyday low prices" (well sort of), JC Penney is now JCP. First of all, it's easy to criticize the efforts and there are a lot of skeptics saying that the

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-88897907373505714012012-04-19T16:04:00.001-07:002012-05-30T09:34:41.310-07:00

by Rick McNeely If you are an online marketer you are always looking for ways to improve your return on investment while creating more efficient online ad campaigns.  You also may have seen programs offered that share a secret method to improve your campaign performance and put more profits in your pocket.  Well, here's an early Christmas gift to you at no charge!  Let's

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-82054072105094347332012-02-23T07:32:00.002-08:002012-05-30T09:34:55.997-07:00

by Rick McNeely It's no secret, the death of a star is big business. Be it an estate, advertising network, broadcast show or social network, the death of a Whitney, Michael or Elvis presents a huge opportunity. We have all seen the annual revenue generated by estates of entertainment icons that have passed too soon and heard the speculation of some stars being “worth more dead than alive.” So

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-21118351132967645442012-02-22T13:27:00.000-08:002012-02-22T13:27:31.321-08:00

Check out my latest article "What to Measure on My Website"  at Ezine Articles. It reviews my top four matrices to website success!

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-17426390832283825712012-02-06T17:07:00.000-08:002012-05-30T09:35:16.555-07:00

by Rick McNeely Check out my latest article on Ezine Articles, Is Your Business Ready for Social Media? When Social Media Goes Bad.  You'll find what your company need to do before making the leap into social media as well as a quick look at McDonald's latest Twitter disaster and Susan G. Komen versus Planned Parenthood.

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-86088479331123668712012-01-22T10:31:00.000-08:002018-08-17T13:32:50.893-07:00

by Rick McNeely Its that time of year again, Super Bowl 46 is set to kickoff on February 5th, 2012 at 6:30 EST on NBC. Like many people, my favorite part of Super Bowl Sunday is the commercials. With over 100 million viewers and 30-second ads selling for $3.5 - $4 million, the pressure for advertisers to produce ads that grab the consumers attention is greater than ever. Like most “

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-3102794581741242682012-01-18T08:19:00.000-08:002012-06-10T18:52:33.531-07:00

Wondering what's up on Google and Wikipedia today? Online giants like Google, AOL and Wikipedia are taking a stand and urging viewers to contact congress and voice their objections to the Stop Online Piracy Act (SOPA).  Specifically, it's the opinion of these online giants that the proposed "SOPA cure is worse than the disease."   Its their belief that SOPA or PIPA would give

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-14000700976576297122012-01-10T10:18:00.000-08:002012-01-10T10:18:48.967-08:00

I love the concept of "Newsjacking" and how a company or individual can associate with a breaking news story and reap the benefits.  Check out the latest from David Meerman Scott, Newsjacking:  How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.   It requires a nimble approach and a response speed that might be beyond most entities.  

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0tag:blogger.com,1999:blog-57532131079644143.post-40896023988140021582012-01-03T13:34:00.000-08:002012-01-28T20:30:23.694-08:00

Game on? For years advertisers have included Santa Claus in Christmas ads. After all, with only a couple of exceptions, Santa is a free and safe celebrity endorsement. Santa drinking a Coke or riding a Norelco is advertising history. This Christmas season had some great Santa ads. Who doesn't love the big guy with a workshop full of Mercedes? Also, Santa selling Chevy was fun and gave

Rick McNeelyhttp://www.blogger.com/profile/07935396004723060371noreply@blogger.com0