The Marketing Map

Facebook likes new ad units

Myles — Mon, 03 Oct 2011 14:43:31 +0000

Facebook is launching a new advertising unit that expands when a friend 'likes' the brand, or product being advertised. According to Mashable, the new advertising unit will be announced this week at Advertising Week in New York. [...]

Google Ads are now +1

Myles — Thu, 22 Sep 2011 14:16:04 +0000

Google +1 now available on Google advertisements. [...]

Segment customers by channel preferences, not demographics

Myles — Tue, 20 Sep 2011 11:33:35 +0000

Businesses should consider changing their focus from segmenting customers via demographic profiling, and instead start grouping them using their channel and media platform preferences. [...]

Retailers using email to direct consumers to their social sites

Myles — Thu, 08 Sep 2011 15:38:31 +0000

Retailer's are boosting their social media links in email marketing, and reducing 'Forward to a Friend' links. [...]

IBM study finds social media influences buyers’ decisions in-store

Myles — Tue, 06 Sep 2011 09:46:54 +0000

Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]

What young adults think of brands using social media

Myles — Wed, 31 Aug 2011 09:01:19 +0000

The 'American Millennials' (more commonly known as US consumers aged 16 - 34) Survey takes a look at how the American youth is interacting with brands on social media platforms. [...]

Boost email interactivity with social media

Myles — Wed, 24 Aug 2011 13:01:00 +0000

Why are you adding sharing options to your email marketing? [...]

The power of word of mouth online — infographic

Myles — Tue, 23 Aug 2011 15:03:02 +0000

Wondering about the extent of 'word of mouth' recommendations and conversations in the online word, especially across social media platforms? [...]

How technology has changed TV viewing

Myles — Mon, 22 Aug 2011 09:13:52 +0000

George Entwistle, Director of BBC Vision, has written for The Guardian on the changing nature of TV viewing, and how those who proclaimed the internet would spell the end of television have been proved wrong. [...]

How to improve quotes in press releases

Myles — Fri, 19 Aug 2011 13:08:07 +0000

Many press releases fall down in their use of quotes. Writing a quote filled with marketing jargon, or that lacks the natural flow of the spoken word, is a sure way to reduce the effectiveness of a press release and limit the exposure it receives. [...]