| THE MARKETING SNACK.

Hendrix Isn’t Dead

Adriana — Fri, 23 Jul 2010 09:31:23 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

what: classic rock
who: Three Drunk Monkeys
where:

WARNING: This Ad Is Not for Scaredy-cats

Adriana — Thu, 22 Jul 2010 10:03:08 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

how cool was that?

what: Beach Park
who: Pmweb
where:

1st Bank is There to Help, Even With Your Kids

Adriana — Tue, 20 Jul 2010 19:56:46 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

Crap Your Hands

Adriana — Thu, 01 Jul 2010 18:25:40 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

People, seriously, that’s what multicultural marketing is for. Don’t know the word? Do a little research, Google it or if everything else fails, use a dictionary. You don’t want to confuse the audience or misunderstood—like our friend Elmo.

Most Consumers Are Not Interested in Buying Tablets [STUDY]

Adriana — Fri, 04 Jun 2010 10:15:29 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

So it seems like most people are not too excited over the iPad or any other tablet. That’s according to the consumer electronic site Retrevo, who announced that 53% of all respondents surveyed in their Pulse Report said they weren’t too psyched about purchasing a tablet.

The reasons? See for yourself:

Other questions suggest that 40% of consumers planing to purchase a tablet in the near future, are seriously considering the iPad, and it’s very likely they will get one soon. The Android Tablet is also being considered since more than half (53%) of the respondents interested in tablets said they would get an Android-based one over an iPad if it was less expensive—something that was less likely to happen two years ago when Apple had little or no competition in this market.

We still have to wait and see what happens once the Android tablet comes out. Either way, tech-savvy customers and those who already own an Apple or Android device seem to be more willing to buy a tablet—even an iPad—than those who don’t. So what do you think? Tablet or not?

[via Retrevo]

Facebook Facts You Probably Didn’t Know

Adriana — Thu, 03 Jun 2010 16:21:02 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

Ahhh Facebook, the land of fantasy farms and constant— sometimes even obnoxious— status updates, but did you know that…

[via OnlineMBA]

Badly Placed Ads

Adriana — Wed, 19 May 2010 10:31:23 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

You would think everyone does their research before posting stuff online. Apparently not. Some certainly do. Others are just unlucky.

4 Things Mario Bros Taught Our Generation

Adriana — Mon, 17 May 2010 10:07:39 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

If you have ever had a Nintendo, then you probably played Mario. Who would’ve thought a video game about a little plumer could have so much appeal?

I personally have to admit it’s my favorite game of all times. I’m not the video game-kind-of-person, but I played the Nintendo, Super Nintendo and Nintendo64 Mario versions when I was little—sorry, my geek is showing a little.

So I started thinking and realized that Mario could be more than just a game. It actually might have taught us a few things—good and bad. Here are 4:

We are/should be rewarded for our efforts: From saving Toad and Princess Peach to kicking Bowser’s butt, hard work should always pay off, right? Well social media sites like Foursquare and Facebook certainly saw this as an opportunity rather than a problem. Users who are majors of a place (Foursquare) or become fans of something (Facebook) are many times rewarded with exclusive prices and and goodies. Check out this article on how a San Francisco cafe is using Foursquare to bring in more customers.

Save your money, buy a life: It’s too bad we can’t get an extra-life after collecting 100 coins. Wow, the importance of money taught at such an early age…—just kidding, but you have to admit one thing: most of our generation is flat-out broke. From student loans to credit card debt, late teens and young adults today have no dinero. The economy has really hit us hard, and most of us are/were overspending—guilty. We might be starting to learn the importance of saving money, but getting those precious golden coins is still one of our top priorities.

Save the earth, no matter the obstacles: While Mario fought Bowser, Bloopers or Bob-oms—I know, what’s up with all the B’s—we’re fighting pollution, poverty and famine. Our generation is more environmentally conscious than the previous ones, and just like Mario, we’re using all our weapons to reach the main goal—including fireflowers and starmans.

You don’t need to be tall, dark and handsome to be a hero: We all know Mario doesn’t have the “typical” hero-look. He’s chubby, short and doesn’t talk much, but he’s the one chosen to rescue the princess. This only tells us one thing: being a hero is not about looks; it’s more about courage and love, or in this case friendship.

I think we’re starting to get the message. Look at Shrek or shows like Family Guy or The Simpsons, where the main characters aren’t always the most attractive ones. Even though some people may disagree, we are less superficial. I mean, don’t tell me otherwise when, today, being a geek is what’s cool—If you don’t believe me, check out NBC’s article Why Are Geeks the New Chic?.

So it looks like the time we spent playing Mario didn’t go unnoticed. It left a mark in social media and the way we think, act and play. You’re probably thinking it’s all a coincidence, but I kind of want to believe the game that for over two decades was the best-selling video game of all time goes beyond the thousands of fans and a possible addiction.

As Long As You Get Your Point Across, Right?

Adriana — Sat, 15 May 2010 05:13:26 +0000

"Grooming by Alex"

Creative Ads Beat Rocks, Papers and Scissors

Adriana — Tue, 27 Apr 2010 10:00:23 +0000

By ADRIANA SANDOVAL | The Marketing Snack—

As a side-note I just want to say that I know it’s been a while, so hello again. Sorry for delaying the posts. I’ve been quite busy at work. I’m in charge of writing my work’s blog now, so lately I’ve been posting stuff here for the most part (check it out!). Now back to The Marketing Snack.

Creativity should be celebrated. It makes an ad complete and entertaining. Nobody wants to launch a boring ad or campaign. In fact, nobody wants to sit down, drive by or have to listen to boring ads. That’s why at The Marketing Snack, we welcome creativity with open arms, and we like to share the odd, funny and informative stuff we find with you.

For your own entertainment —as well as mine—here are some examples of some creative ads I found. Of course, always with an interesting twist:

1. This Brazilian ad promotes the use condoms—as you can probably read from the photo—some consumers actually think this is discriminatory towards “ugly” people. What do you think?

"Please Use Condom"

2. Here’s another condom ad (I know). This time, though, it’s Argentinian. The banner reads “Happy Aunts.” Get it?

"Happy Aunts"

3. Ok, enough about condoms. This Italian campaign promotes a book collection about passion and obsession. Have you ever read stories where you know exactly what’s going to happen? Well, let’s just say these are a little different. Look closely. What do you see?

"You Never Know How Some Stories are Going to End"

Creativity plays a big role when developing a campaign. Marketers and advertisers only have a few seconds to capture viewers’ attention and drop the message. A well-developed campaign is important, but without creativity, it hardly gets noticed.