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	<title>The Matchbox</title>
	
	<link>http://www.setfiremedia.com/blog</link>
	<description>Hot ideas for the web.</description>
	<lastBuildDate>Thu, 04 Mar 2010 15:03:10 +0000</lastBuildDate>
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		<title>50 of the Best Websites Developed Using Ruby on Rails</title>
		<link>http://www.setfiremedia.com/blog/50-of-the-best-websites-developed-using-ruby-on-rails</link>
		<comments>http://www.setfiremedia.com/blog/50-of-the-best-websites-developed-using-ruby-on-rails#comments</comments>
		<pubDate>Thu, 04 Mar 2010 15:02:13 +0000</pubDate>
		<dc:creator>Andy Boyd</dc:creator>
				<category><![CDATA[Setfire Media]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=444</guid>
		<description><![CDATA[Rails has come a long way in the last few years, from the preserve of a vocal minority of maverick developers, to one of the most popular web frameworks around.
Its popularity is due to many things, but chief amongst them is the speed at which you can put together a site in Rails, as well [...]]]></description>
			<content:encoded><![CDATA[<p>Rails has come a long way in the last few years, from the preserve of a vocal minority of maverick developers, to one of the most popular web frameworks around.</p>
<p>Its popularity is due to many things, but chief amongst them is the speed at which you can put together a site in Rails, as well as the intelligent and vibrant community that are involved in it.</p>
<p>Whilst there are some well known success stories using Ruby on Rails out there, the sheer number and diversity of Rails apps is astounding. In celebration of that, and partly to satisfy our own curiosity, we thought offer our round up of some of the best rails sites out there.<br />
<span id="more-444"></span></p>
<h3>1. Basecamp</h3>
<p><img src="http://imgur.com/8JrQi.png" alt="Basecamp" /><br />
<a href="http://basecamphq.com/">http://basecamphq.com/</a></p>
<p>An extremely popular, browser-based project collaboration tool.</p>
<h3>2. Twitter</h3>
<p><img src="http://imgur.com/6p0cv.png" alt="Twitter" /><br />
<a href="http://twitter.com/">http://twitter.com/</a></p>
<p>The ubiquitous social networking site.</p>
<h3>3. Scribd</h3>
<p><img src="http://imgur.com/UFhdc.png" alt="Scribd" /><br />
<a href="http://www.scribd.com/">http://www.scribd.com/</a></p>
<p>The world’s largest social publishing company.</p>
<h3>4. Fanpop</h3>
<p><img src="http://imgur.com/Hmkcs.png" alt="Fanpop" /><br />
<a href="http://www.fanpop.com/">http://www.fanpop.com/</a></p>
<p>A huge network of music, TV and movie fan clubs.</p>
<h3>5. Geni</h3>
<p><img src="http://imgur.com/actdy.png" alt="Geni" /><br />
<a href="http://www.geni.com/">http://www.geni.com/</a></p>
<p>A great family tree building tool.</p>
<h3>6. Penny Arcade</h3>
<p><img src="http://imgur.com/LqCgy.png" alt="Penny Arcade" /><br />
<a href="http://www.penny-arcade.com/">http://www.penny-arcade.com/</a></p>
<p>A webcomic, largely focused on video gaming.</p>
<h3>7. Pitchfork</h3>
<p><img src="http://imgur.com/j6nBD.png" alt="Pitchfork" /><br />
<a href="http://pitchfork.com/">http://pitchfork.com/</a></p>
<p>An online indie music mag.</p>
<h3>8. Crazy Egg</h3>
<p><img src="http://imgur.com/h2a56.png" alt="Crazy Egg" /><br />
<a href="http://crazyegg.com/">http://crazyegg.com/</a></p>
<p>A heatmap tool that lets you visualize how users interact with your website.</p>
<h3>9. Shopify</h3>
<p><img src="http://imgur.com/lDsCh.png" alt="Shopify" /><br />
<a href="http://www.shopify.com/">http://www.shopify.com/</a></p>
<p>A popular e-commerce platform.</p>
<h3>10. Github</h3>
<p><img src="http://imgur.com/EXCQz.png" alt="Github" /><br />
<a href="http://github.com/">http://github.com/</a></p>
<p>A code hosting app with a strong social networking element.</p>
<h3>11. Hulu</h3>
<p><img src="http://imgur.com/SLK9b.png" alt="Hulu" /><br />
<a href="http://www.hulu.com/">http://www.hulu.com/</a></p>
<p>A TV channel streaming shows and movies from NBC, Fox, ABC and more.</p>
<h3>12. Backpack</h3>
<p><img src="http://imgur.com/UCfWv.png" alt="Backpack" /><br />
<a href="http://backpackit.com/">http://backpackit.com/</a></p>
<p>From the makers of Basecamp, Backpack is an intranet for your business that lets you share anything and everything with your team.</p>
<h3>13. Assembla</h3>
<p><img src="http://imgur.com/hZQnp.png" alt="Aseembla" /><br />
<a href="http://www.assembla.com/">http://www.assembla.com/</a></p>
<p>A collaboration tool ideal for small teams.</p>
<h3>14. Lighthouse</h3>
<p><img src="http://imgur.com/lFdTt.png" alt="Lighthouse" /><br />
<a href="http://lighthouseapp.com/">http://lighthouseapp.com/</a></p>
<p>A superb project management app.</p>
<h3>15. Wayfaring</h3>
<p><img src="http://imgur.com/VcBHa.png" alt="Hosted by imgur.com" /><br />
<a href="http://www.wayfaring.com/">http://www.wayfaring.com/</a></p>
<p>A tool for creating and sharing maps.</p>
<h3>16. CommunityWalk</h3>
<p><img src="http://imgur.com/z8KYH.png" alt="Community Walk" /><br />
<a href="http://www.communitywalk.com/">http://www.communitywalk.com/</a></p>
<p>Another map creating tool, which lets users incorporate photos and comments into maps they create.</p>
<h3>17. Insiderpages</h3>
<p><img src="http://imgur.com/l88kf.png" alt="Insider Pages" /><br />
<a href="http://www.insiderpages.com/">http://www.insiderpages.com/</a></p>
<p>A place to find reviews of local businesses, from dentists to restaurants</p>
<h3>18. Rentometer</h3>
<p><img src="http://imgur.com/IRGDk.png" alt="Rentometer" /><br />
<a href="http://www.rentometer.com/">http://www.rentometer.com/</a></p>
<p>Enter your address into this site to compare your rent with other local properties.</p>
<h3>19. Menuism</h3>
<p><img src="http://imgur.com/U3gm5.png" alt="Menuism" /><br />
<a href="http://www.menuism.com/">http://www.menuism.com/</a></p>
<p>A place to rate restaurants and read food reviews.</p>
<h3>20. Campfire</h3>
<p><img src="http://imgur.com/J1fxD.png" alt="Campfire" /><br />
<a href="http://campfirenow.com/">http://campfirenow.com/</a></p>
<p>An instant messaging tool designed for project specific groups.</p>
<h3>22. Podomatic</h3>
<p><img src="http://imgur.com/QG5KA.png" alt="Podomatic" /><br />
<a href="http://www.podomatic.com/featured">http://www.podomatic.com/featured</a></p>
<p>A place to access a wealth of podcasts as well as event listings for many cities worldwide.</p>
<h3>22. 43 Things</h3>
<p><img src="http://imgur.com/epkbF.png" alt="43 Things" /><br />
<a href="http://www.43things.com/">http://www.43things.com/</a></p>
<p>A straightforward site for setting personal goals and viewing the goals of others.</p>
<h3>23. Big Cartel</h3>
<p><img src="http://imgur.com/cJL8e.png" alt="Big Cartel" /><br />
<a href="http://bigcartel.com/">http://bigcartel.com/</a></p>
<p>A simple, but trendy e-commerce platform.</p>
<h3>24. DoodleKit</h3>
<p><img src="http://imgur.com/8sW99.png" alt="Doodlekit" /><br />
<a href="http://doodlekit.com/home">http://doodlekit.com/home</a></p>
<p>An uncomplicated and accessible website builder.</p>
<h3>25. feed.informer</h3>
<p><img src="http://imgur.com/5Mj9h.png" alt="Feed.informer" /><br />
<a href="http://feed.informer.com/">http://feed.informer.com/</a></p>
<p>An app for adding news and feed content to your website.</p>
<h3>26. Inkling Markets</h3>
<p><img src="http://imgur.com/RHtGl.png" alt="Inkling Markets" /><br />
<a href="http://home.inklingmarkets.com/">http://home.inklingmarkets.com/</a></p>
<p>A highly original site with a unique take on question asking and answering.</p>
<h3>27. Swivel</h3>
<p><img src="http://imgur.com/AprrP.png" alt="Hosted by imgur.com" /><br />
<a href="http://www.swivel.com/">http://www.swivel.com/</a></p>
<p>A site for sharing data in charts, graphs and tables.</p>
<h3>28. Highrise</h3>
<p><img src="http://imgur.com/6D54L.png" alt="Highrise" /><br />
<a href="http://highrisehq.com/">http://highrisehq.com/</a></p>
<p>High-tech customer relationship management software.</p>
<h3>29. Mypunchbowl</h3>
<p><img src="http://imgur.com/WJ2FX.png" alt="Mypunchbowl" /><br />
<a href="http://www.mypunchbowl.com/">http://www.mypunchbowl.com/</a></p>
<p>A suite of party planning tools for creating invites, buying supplies and much more.</p>
<h3>30. oh, don’t forget…</h3>
<p><img src="http://imgur.com/0CBpS.png" alt="Oh Don't Forget" /><br />
<a href="http://ohdontforget.com/">http://ohdontforget.com/</a></p>
<p>A great way to send bulk and scheduled SMS messages.</p>
<h3>31. Spiceworks</h3>
<p><img src="http://imgur.com/cVbuc.png" alt="Hosted by imgur.com" /><br />
<a href="http://www.spiceworks.com/">http://www.spiceworks.com/</a></p>
<p>A free, but professional quality solution for all things IT, from network management to software reporting.</p>
<h3>32. Urban Dictionary</h3>
<p><img src="http://imgur.com/vGwJ8.png" alt="Hosted by imgur.com" /><br />
<a href="http://www.urbandictionary.com/">http://www.urbandictionary.com/</a></p>
<p>An online dictionary for pretty much every slang term used in the English-speaking world.</p>
<h3>33. White Pages</h3>
<p><img src="http://imgur.com/bXiuH.png" alt="Hosted by imgur.com" /><br />
<a href="http://www.whitepages.com/">http://www.whitepages.com/</a></p>
<p>An online directory for business and personal contact details.</p>
<h3>34. XING</h3>
<p><img src="http://imgur.com/NkT2W.png" alt="Hosted by imgur.com" /><br />
<a href="http://www.xing.com/">http://www.xing.com/</a></p>
<p>A place to network and make business contacts.</p>
<h3>35. Justin.TV</h3>
<p><img src="http://imgur.com/C483u.png" alt="Justin.tv" /><br />
<a href="http://www.justin.tv/#r=ytWUZNE">http://www.justin.tv/#r=ytWUZNE</a></p>
<p>A site where users can produce and share videos through their own “channels”.</p>
<h3>36. Slideshare</h3>
<p><img src="http://imgur.com/gBaIc.png" alt="Slideshare" /><br />
<a href="http://www.slideshare.net/">http://www.slideshare.net/</a></p>
<p>A place to share PowerPoint presentations, Word documents and Adobe PDF portfolios.</p>
<h3>37. Jango</h3>
<p><img src="http://imgur.com/CaEuA.png" alt="Jango" /><br />
<a href="http://www.jango.com/">http://www.jango.com/</a></p>
<p>A free internet radio station.</p>
<h3>38. AboutUs</h3>
<p><img src="http://imgur.com/UGcSi.png" alt="About Us" /><br />
<a href="http://www.aboutus.org/">http://www.aboutus.org/</a></p>
<p>A comprehensive wiki for the world’s best websites.</p>
<h3>39. Luminosity</h3>
<p><img src="http://imgur.com/HCyiA.png" alt="Luminosity" /><br />
<a href="http://www.lumosity.com/">http://www.lumosity.com/</a></p>
<p>A suite of online games for brain development.</p>
<h3>40. Guitar Hero</h3>
<p><img src="http://imgur.com/yWToQ.png" alt="Guitar Hero" /><br />
<a href="http://hub.guitarhero.com/">http://hub.guitarhero.com/</a></p>
<p>Website of the hugely successful computer game.</p>
<h3>41. Chow</h3>
<p><img src="http://imgur.com/sTbA4.png" alt="Chow" /><br />
<a href="http://www.chow.com/">http://www.chow.com/</a></p>
<p>A recipe repository complete with restaurant listings and videos.</p>
<h3>42. Bleacher Report</h3>
<p><img src="http://imgur.com/n6cbS.png" alt="Bleacher Report" /><br />
<a href="http://bleacherreport.com/">http://bleacherreport.com/</a></p>
<p>A magazine covering all aspects of American sport.</p>
<h3>43. Sortfolio</h3>
<p><img src="http://imgur.com/butde.png" alt="Sortfolio" /><br />
<a href="http://sortfolio.com/">http://sortfolio.com/</a></p>
<p>A place to find the perfect web designer for your needs.</p>
<h3>44. More</h3>
<p><img src="http://imgur.com/w974u.png" alt="More" /><br />
<a href="http://www.more.com/">http://www.more.com/</a></p>
<p>A style magazine for women, with fashion and make-up tips.</p>
<h3>45. Howcast</h3>
<p><img src="http://imgur.com/89ssy.png" alt="Hosted by imgur.com" /><br />
<a href="http://www.howcast.com/">http://www.howcast.com/</a></p>
<p>A place to find instructional, how-to videos.</p>
<h3>46. Miley World</h3>
<p><img src="http://imgur.com/81Z6S.png" alt="Miley World" /><br />
<a href="http://www.mileyworld.com/community/home">http://www.mileyworld.com/community/home</a></p>
<p>The home of Miley Cyrus’s official fan club.</p>
<h3>47. iLike</h3>
<p><img src="http://imgur.com/CD2C7.png" alt="ilike" /><br />
<a href="http://www.ilike.com/">http://www.ilike.com/</a></p>
<p>A site that provides concert alerts, recommendations and playlists, based on your favorite music.</p>
<h3>48. Yardbarker</h3>
<p><img src="http://imgur.com/cBYLf.png" alt="Yardbarker" /></p>
<p><a href="http://www.yardbarker.com/">http://www.yardbarker.com/</a></p>
<p>One of the best places to find sports news, rumors and videos.</p>
<h3>49. Viewpoints</h3>
<p><img src="http://imgur.com/hFHgb.png" alt="Viewpoints" /><br />
<a href="http://www.viewpoints.com/">http://www.viewpoints.com/</a></p>
<p>Find reviews on absolutely everything.</p>
<h3>50. Tupalo</h3>
<p><img src="http://imgur.com/mDlQX.png" alt="Tupalo.com" /><br />
<a href="http://tupalo.com/">http://tupalo.com/</a></p>
<p>A place to find contact details and reviews of local restaurants, cafes, salons and shops.</p>
<p>And that’s really just the tip of the iceberg. With the latest version(Rails 3) imminent it’s clear that it shows now sign of slowing down just yet; no doubt we can expect to see even more exciting and sophisticated websites and applications added to this list in the future.</p>
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		<title>Speak the Web</title>
		<link>http://www.setfiremedia.com/blog/speak-the-web</link>
		<comments>http://www.setfiremedia.com/blog/speak-the-web#comments</comments>
		<pubDate>Thu, 18 Feb 2010 17:16:47 +0000</pubDate>
		<dc:creator>Sam Sutton</dc:creator>
				<category><![CDATA[Setfire Media]]></category>
		<category><![CDATA[web design development conference event]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=412</guid>
		<description><![CDATA[
Photo by @gablaxian
Speak the Web came to a close last night in Manchester&#8217;s NoHo bar, with a five strong band of the Setfire crew there to take part. The event were definitely a refreshing change to some of the bigger, more expensive events that Speak the Web is partly a reaction to. Four speakers covered [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/gablaxian/4367233713/in/pool-speaktheweb"><img src="http://farm3.static.flickr.com/2537/4367233713_5a0f4d0bdf.jpg" alt="The Crowd Listens" /><br />
Photo by @gablaxian</a></p>
<p><a href="http://speaktheweb.org/">Speak the Web</a> came to a close last night in Manchester&#8217;s NoHo bar, with a five strong band of the Setfire crew there to take part. The event were definitely a refreshing change to some of the bigger, more expensive events that Speak the Web is partly a reaction to. Four speakers covered an impressively broad range of stuff &#8211; <a href="http://speaktheweb.org/manchester/">mobile, seo, html5 apis and Css3</a>. The informal nature of the event lent itself to questions from the crowd and a definite lack of the them and us factor sometimes present at conferences. Oh and did I mention it was in a bar?</p>
<p><span id="more-412"></span></p>
<p>My favourite quote of the night was probably Andy Clarke&#8217;s gentle ribbing of the Brighton and London focus of many web dev conferences, with him pointing out they are not &#8220;the center of the f**king universe&#8221;. Hopefully with the success of Speak the Web and other events like Barcamp, we might be getting somewhere to shifting that focus.</p>
<p>I was a bit gutted to have to leave right after the event, being a bit over tired and generally a bit of a wuss these days. Nevertheless it was great to be there and I&#8217;m pretty sure that this isn&#8217;t the last we&#8217;ve seen of Speak the Web. </p>
]]></content:encoded>
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		<item>
		<title>A Slight Redesign</title>
		<link>http://www.setfiremedia.com/blog/a-slight-redesign</link>
		<comments>http://www.setfiremedia.com/blog/a-slight-redesign#comments</comments>
		<pubDate>Mon, 01 Feb 2010 18:05:32 +0000</pubDate>
		<dc:creator>Sam Phillips</dc:creator>
				<category><![CDATA[Setfire Media]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=401</guid>
		<description><![CDATA[We&#8217;ve been making a few changes to our site over the last couple of weeks. We liked it a lot as it was, but we wanted to improve in three areas:
A Clear Offering
We wanted to make it really clear what we do, straight off the bat. We&#8217;re a software development house, and we specialise in [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been making a few changes to our site over the last couple of weeks. We liked it a lot as it was, but we wanted to improve in three areas:</p>
<h2>A Clear Offering</h2>
<p>We wanted to make it really clear what we do, straight off the bat. We&#8217;re a software development house, and we specialise in <a href="http://www.setfiremedia.com/what-we-do/ruby-on-rails">Ruby on Rails</a> projects, done in an <a href="http://www.setfiremedia.com/what-we-do/agile-development">agile</a> way. What&#8217;s more, we&#8217;ve invested a lot of time in the past year or so getting really good at <a href="http://www.setfiremedia.com/what-we-do/automated-testing">automated testing</a>. We think this really marks us out from other companies in our space, so we wanted to say it loud and proud.</p>
<h2>A Human Face</h2>
<p>We&#8217;re proud of our people and they are the most important part of what we do. Sure, we do Rails &#8211; but that&#8217;s only because we happen to think it&#8217;s the best tool for the job. What we&#8217;re really selling is our expertise and experience &#8211; and this all comes from our great team. So, we thought it was only fair to take a couple of snaps of them and our swanky offices for your perusal.</p>
<h2>A Portfolio</h2>
<p>Probably the biggest omission from our site was a portfolio page detailing the projects we&#8217;ve been working on recently, and the work we did. We&#8217;re not a quick-and-dirty type of place &#8211; we take on projects for the long term and work with our clients to achieve business goals. We hope our portfolio reflects this and gives a better idea of the work we do.</p>
<p>As with all projects, we wanted to be sure that our changes represented a real return on investment, so we kept ourselves to just a few hours to do these changes. It&#8217;s been great to see a few new leads come through as a consequence of just a small amount of work.</p>
<p>We hope you like the improvements &#8211; there are plenty more to come. Let us know what you think!</p>
]]></content:encoded>
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		<title>BarCamp Manchester 2</title>
		<link>http://www.setfiremedia.com/blog/barcamp-manchester-2</link>
		<comments>http://www.setfiremedia.com/blog/barcamp-manchester-2#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:39:30 +0000</pubDate>
		<dc:creator>Sam Phillips</dc:creator>
				<category><![CDATA[Setfire Media]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=364</guid>
		<description><![CDATA[The 7th and 8th of November saw BarCamp Manchester 2 descend on the Contact Theatre. Setfire were proud sponsors of the weekend, and Sam and I popped along to get involved. 
The introduction, which culminated in beatboxing with freestyle rapping and an impromptu name-tag swapping session, set the scene nicely for the rest of the [...]]]></description>
			<content:encoded><![CDATA[<p>The 7th and 8th of November saw BarCamp Manchester 2 descend on the Contact Theatre. Setfire were <a href="http://bcman2.nwdc.org.uk/sponsors/">proud sponsors</a> of the weekend, and <a href="http://www.twitter.com/superdeluxesam">Sam</a> and <a href="http://www.twitter.com/samsworldofno">I</a> popped along to get involved. </p>
<p>The introduction, which culminated in beatboxing with freestyle rapping and an impromptu name-tag swapping session, set the scene nicely for the rest of the weekend.<br />
<span id="more-364"></span></p>
<p><a class="flickr" href="http://www.flickr.com/photos/superdeluxesam/4084501286/" title="The waiting board by superdeluxesam, on Flickr" ><img src="http://farm3.static.flickr.com/2603/4084501286_fcef4254f6.jpg" width="500" height="334" alt="The waiting board" /><span>The sessions board, Saturday morning</span></a></p>
<p>Following <a href="http://barcamp.org/TheRulesOfBarCamp">the usual rules</a> of Barcamp, everyone who attended was expected to hold a session on any topic they wanted, leading to a schedule including Google Wave, Numeracy, making a good curry, CloneZilla, usability aids for pensioners, <a href="http://balloonsapp.com/">Balloons App</a>, the influence that fixed cost contracts have on risk, and loads of other things.</p>
<p><a class="flickr" href="http://www.flickr.com/photos/superdeluxesam/4084499934/" title="Good curry by superdeluxesam, on Flickr"><img src="http://farm3.static.flickr.com/2739/4084499934_fa054567cc.jpg" width="333" height="500" alt="Good curry" /><span>Good Curry!</span></a></p>
<p>The clear highlight for me was the impromtu session in the main auditorium where us geeks were taught how to flirt by <a href="http://twitter.com/emilicon">Nicole Mathison</a> &#8211; Sam volunteered to be a subject for the demonstration, proving to us all what a charmer he is!</p>
<p>Of course, Sam and I both gave sessions of our own. I ran a talk entitled <em>Implementing Agile</em>, where we discussed practical ways to implement Scrum and Kanban in place of existing processes. Sam gave an introduction to <a href="http://wiki.github.com/chriseppstein/compass">Compass</a>.</p>
<p>The Contact Theatre was an excellent choice of venue and it was great to see some of their staff getting stuck in with sessions &#8211; even volunteering for <a href="http://twitter.com/MikeNolan">Mike Nolan&#8217;s</a> &#8216;Slate My Website&#8217;.  </p>
<p>All in all, it was a great event, full of useful and unusual ideas as well as some real surprises; all the things that make a Barcamp great. Although there is potential for chaos when running a Barcamp, the fact the event smoothly is a great credit to the team of organisers, <a href="http://twitter.com/andrewdisley">Andrew Disley</a>, <a href="http://twitter.com/tdobson">Tim Dobson</a>, <a href="http://twitter.com/cubicgarden">Ian Forrester</a> and their many helpers. See you at the next one!</p>
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		<title>Using Analytics to shape your browser support policy.</title>
		<link>http://www.setfiremedia.com/blog/using-analytics-to-shape-your-browser-support-policy</link>
		<comments>http://www.setfiremedia.com/blog/using-analytics-to-shape-your-browser-support-policy#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:18:24 +0000</pubDate>
		<dc:creator>Sam Sutton</dc:creator>
				<category><![CDATA[Setfire Media]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=340</guid>
		<description><![CDATA[Or, when can I dump that bag of sh** ie6?

I&#8217;m a web designer, not an SEO. So it took me a while to catch on to how Analytics might be helpful in my own work.
But knowing and understanding the constraints you face is an important part of being a designer, right? And analytics gives us [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Or, when can I dump that bag of sh** ie6?</strong><br />
<img src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/11/killie1.png" alt="killie" title="killie" width="250" height="457" class="alignright size-full wp-image-355" /><br />
I&#8217;m a web designer, not an SEO. So it took me a while to catch on to how Analytics might be helpful in my own work.</p>
<p>But knowing and understanding the constraints you face is an important part of being a designer, right? And analytics gives us a useful window onto some of them.</p>
<p>This is where analytics can help. Specifically, a relatively new feature of Analytics called &#8216;Advanced Segmentation&#8217;. A vexing question facing many web designers is &#8220;when can I dump that bag of sh** ie6?&#8221;. Well, using advanced segmentation, you can work that out fairly easily. Sadly, the answer for many of us is likely to be more nuanced that just dump it or lump it. </p>
<p>I&#8217;m assuming here you have some basic understanding of analytics. Don&#8217;t worry, that&#8217;s all I have too. If you want to learn exactly how to make an advanced segment, you should checkout Google&#8217;s <a href="http://www.google.com/support/analytics/bin/answer.py?hl=en&#038;answer=108039">help articles</a> on the topic. </p>
<h2>And now, the graphs</h2>
<p>All these stats were taken from our main ecommerce site <a href="http://www.cartridgesave.co.uk">cartridgesave</a>. It&#8217;s a pretty busy site, so it gives us some useful data to work with. </p>
<p>For my purposes, I created a segment that tracks any browser with the name Internet Explorer and a version number that starts with &#8216;6.&#8217; This should give us the ability to track that browser version through any Analytics report. Once you&#8217;ve created a few of these segments for ie7-8, Firefox 3 and so on, you can then generate a report like this:</p>
<div id="attachment_344" class="wp-caption aligncenter" style="width: 478px"><img src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/11/analytics.png" alt="Internet explorer usage on cartridgesave.co.uk" title="analytics" width="468" height="157" class="size-full wp-image-344" /><p class="wp-caption-text">Internet explorer usage on cartridgesave.co.uk</p></div><br />
IE6 clearly lags in this instance; what was news to me is that IE8 is already beginning to overtake ie7. An encouraging sign, given how much better IE8 is from a development point of view, and how much faster ie8 adoption has been compared to the transition between ie6-7.</p>
<p>Here is the same again, but swapping Firefox 3 for IE8.</p>
<p><div id="attachment_346" class="wp-caption aligncenter" style="width: 478px"><img src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/11/analytics2.png" alt="The same graph as before, but showing Firefox3 usage instead of IE8" title="analytics2" width="468" height="152" class="size-full wp-image-346" /><p class="wp-caption-text">The same graph as before, but showing Firefox3 usage instead of IE8</p></div>
<p>This information won&#8217;t necessarily solve the browser support debate, but it will hopefully lead to a more intelligent decision than before.</p>
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		<title>What’s the point of HTML5?</title>
		<link>http://www.setfiremedia.com/blog/whats-the-point-of-html5</link>
		<comments>http://www.setfiremedia.com/blog/whats-the-point-of-html5#comments</comments>
		<pubDate>Thu, 15 Oct 2009 15:01:18 +0000</pubDate>
		<dc:creator>Sam Sutton</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Programming Techniques]]></category>
		<category><![CDATA[Setfire Media]]></category>
		<category><![CDATA[user-interface]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=284</guid>
		<description><![CDATA[
The various reports and discussions around HTML5 in the past year have been a source of much confusion. In order to do my bit to help clear that up, I thought I&#8217;d offer a broad overview of what it is, and what it represents for the web.
Should I care and why?
Yes. But why? Well, there [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/10/HTML5.png" alt="HTML5" title="What the HTML5 doctype would look like if it was drawn by some poncy graphic designer in 5 minutes" width="460" height="140" class="alignnone size-full wp-image-337" />
<p>The various reports and discussions around HTML5 in the past year have been a source of much confusion. In order to do my bit to help clear that up, I thought I&#8217;d offer a broad overview of what it is, and what it represents for the web.</p>
<h2>Should I care and why?</h2>
<p>Yes. But why? Well, there are a few ways to answer that, which I&#8217;ve tried to elaborate for you below.</p>
<h2>Process</h2>
<p>One of the biggest differences between HTML5 and previous markup specifications, indeed between HTML5 and any other web standard, is the process that is being used to put it together. Generally web specifications are created by the <a href="http://www.w3.org/Consortium/">W3C</a> using working groups who draft specifications in a closed process that has left some people dissatisfied.</p>
<p>In a break with this convention, HTML5 has been developed externally to the W3C by a group called the WHATWG. This group developed as a response to <a href="http://www.whatwg.org/news/start">dissatisfaction with the W3C&#8217;s direction</a> with XHTML and &#8220;&#8230;apparent disregard for the needs of real world authors.&#8221;</p>
<p>Although still driven in the main by browser vendors, WHATWG does use a much more open process, developing the spec for HTML5 through a mailing list that anyone can participate in. This has lead to a process that is faster and better supported by the web development community as a whole. So much so that HTML5 has now been formally adopted by the W3C to <a href="http://www.w3.org/News/2009#item119" "Official announcement by W3C regarding their dropping of support for XHTML2">the detriment of XHTML2</a>, their chosen successor for existing markup standards.</p>
<p>The other key aspect of the process is that HTML5 is being implemented incrementally by browser vendors. So although the projected completion date for the specification is 2022, there are aspects of HTML5 <a href="http://en.wikipedia.org/wiki/Comparison_of_layout_engines_%28HTML_5%29" title="comparison of browser layout engines">available right now</a> and more will become available as time goes on.</p>
<h2>Applications</h2>
<p>The explicit focus of HTML5 is on applications. HTML&#8217;s origins as a document markup language are in stark contrast to the rapid developments in functionality and complexity present in many modern day web applications. HTML5 represents an attempt to go beyond documents and create a markup specification for structuring applications as opposed to documents.</p>
<p>We can see this in many of the <a href="http://simon.html5.org/html5-elements">new elements</a> being created within HTML5, such as <a href="http://www.whatwg.org/specs/web-apps/current-work/multipage/sections.html#the-section-element">section</a>, <a href="http://www.whatwg.org/specs/web-apps/current-work/multipage/sections.html#the-nav-element">nav</a>, <a href="http://www.whatwg.org/specs/web-apps/current-work/multipage/sections.html#the-aside-element">aside</a>. These are based on common conventions that are currently implemented by using class and id attributes on HTML elements like <code>div, ol, code </code> which all pertain to elements of a written document. So where we might currently have
<pre class="brush: html">&lt;div class="article">
  &lt;div class="section">
    &lt;h2>This is a section of a larger document&lt;/h2>
    &lt;p>Here is some text in this particular section&lt;/p>
  &lt;/div>
&lt;/div>
</pre>
<p>in html5, we would structure it something like the following;</p>
<pre class="brush: xml">
&lt;article>
  &lt;section>
    &lt;h2>This is a section of a larger document&lt;/h2>
    &lt;p>Here is some text in this particular section&lt;/p>
  &lt;/section>
&lt;/article>
</pre>
</p>
<p>Perhaps more significant are the number of <a href="http://en.wikipedia.org/wiki/HTML_5#New_APIs">new APIs being specified</a>, which will allow greater access to browser functions for web developers, as well as extending browser functionality to allow web applications to take on more of the advantages of desktop apps.</p>
<p>Best known is canvas, a 2d drawing api, which is already implemented in recent versions of Firefox, Safari, Chrome and Opera. However, just as significant are APIs that will allow offline web apps, drag and drop, video and audio controls, cross document messaging and text editing. Again, like the new elements, these are things that currently exist in web apps, but mainly through cumbersome and insecure javascript implementations that often are highly non-standard.*</p>
<h2>Openness</h2>
<p>HTML5 is open in two ways; firstly its open in terms of how it&#8217;s details are discussed and written. However it&#8217;s open in much broader sense; no one person owns HTML5, or indeed CSS3, or Javascript. This is important as we consider how the web is progressing today. Basically, if you wish to make a complex web application, you have a few choices; web standards technologies, Silverlight, Flash, Java Applets. Ok, that last one was a joke, but you get the picture. But really these choices are just two; open web standards that are not the property of a single company, or proprietary technology which is owned by one company. I realise there are good arguments on either side of that particular debate, which I don&#8217;t have time to elaborate here, but my personal choice is for standards, mainly as I feel more confident that more of my target audience will be able to access them.</p>
<p>So, there are a few reasons why you should pay attention to HTML5. To be honest, before I took the time to investigate it for myself, I wasn&#8217;t convinced, but I&#8217;m glad I did. HTML5 is not perfect, but that&#8217;s the point. It&#8217;s the first web standard that admits of its own imperfection, makes room for change and addresses the realities of modern web development, which overall seems like a good thing to me.</p>
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		<title>Running Cucumber Tasks Through Selenium on Internet Explorer</title>
		<link>http://www.setfiremedia.com/blog/running-cucumber-tasks-through-selenium-on-internet-explorer</link>
		<comments>http://www.setfiremedia.com/blog/running-cucumber-tasks-through-selenium-on-internet-explorer#comments</comments>
		<pubDate>Wed, 07 Oct 2009 16:24:59 +0000</pubDate>
		<dc:creator>John Main</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Rails]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=307</guid>
		<description><![CDATA[We all need to test our code on Internet Explorer and when set up correctly, this can be the best way.
I&#8217;m not going to go over installing Ruby, MySQL (you need version 5.0), Apache etc as there are a million and one tutorials out there. I will mention however that you can save yourself some [...]]]></description>
			<content:encoded><![CDATA[<p>We all need to test our code on Internet Explorer and when set up correctly, this can be the best way.</p>
<p>I&#8217;m not going to go over installing Ruby, MySQL (you need version 5.0), Apache etc as there are a million and one tutorials out there. I will mention however that you can save yourself some time by simply connecting to your development server (remember, you will need to open up your SQL server for remote access). I&#8217;m also not going to go over setting up selenium profiles as I&#8217;m assuming you&#8217;ve already got your tests running under a *nix environment.</p>
<p>Now once you&#8217;ve got your applications installed and checked out a copy of your code you need to make sure you have the right gems &#8211; exactly the same set as you needed on your development server, although I would also recommend win32console as it will give you the text colouring on your test output (and also randomly remove all of the letter As. No, really!).</p>
<p>Now comes the fun part. There are a series of hacks you need to do to Ruby and its gems to get them working under Windows:</p>
<ul>
<li>Install MySQL 5.0 if you haven&#8217;t already and copy libmySQL.dll from the MySQL bin folder to the Ruby bin folder, overwriting the default version.</li>
<li>Change any reference to IP &#8216;0.0.0.0&#8242; to &#8216;127.0.0.1&#8242; in the webrat gem. This is needed because Windows will not view &#8216;0.0.0.0&#8242; as localhost.</li>
<li>Add &#8217;start&#8217; before the &#8216;mongrel_rails&#8217; command in the &#8217;start_command&#8217; function in &#8216;\selenium\application_servers\rails.rb&#8217;. This will cause the mongrel server to be run in a new console window which is needed because the mongrel *nix detach flag does not work in a Windows console.</li>
<li>Add &#8216;-interactive -forcedBrowserMode iexplore&#8217; to the start command in &#8216;\lib\selenium\remote_control\remote_control.rb&#8217;.</li>
<li>Increase your timeouts
<ul>
<li>Add &#8216;config.selenium_browser_startup_timeout = 50&#8242; to your selenium profile.</li>
<li>Timeouts also defined in &#8216;\selenium\selenium_rc_server.rb</li>
</ul>
</li>
<li>Make sure you have your browser set correctly in your selenium profile with the correct path. Something along the lines of:
<ul>
<li>config.selenium_browser_key = &#8216;*iexplore C:\Program files\Internet Explorer\ie.exe&#8217;</li>
</ul>
</li>
</ul>
<p>Then run your tests and you should find your tests running quite happily.</p>
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		<title>A sneak peak at our Task Boards</title>
		<link>http://www.setfiremedia.com/blog/a-sneak-peak-at-our-task-boards</link>
		<comments>http://www.setfiremedia.com/blog/a-sneak-peak-at-our-task-boards#comments</comments>
		<pubDate>Fri, 11 Sep 2009 11:55:19 +0000</pubDate>
		<dc:creator>Sam Phillips</dc:creator>
				<category><![CDATA[Setfire Media]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=263</guid>
		<description><![CDATA[
Over the last couple of years, we&#8217;ve got heavily into agile methodologies &#8211; in particular, Scrum and Kanban. Here are three of our task boards, from three of our current main projects.
This first board has evolved from a Kanban board introduced by Andy P. It features the Icebox, Todo, On Hold, In Progress (limited to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-thumbnail wp-image-267" title="Kanban Board" src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/09/IMG_0296-150x112.jpg" alt="Kanban Board" width="150" height="112" /></p>
<p>Over the last couple of years, we&#8217;ve got heavily into agile methodologies &#8211; in particular, Scrum and Kanban. Here are three of our task boards, from three of our current main projects.</p>
<p>This first board has evolved from a Kanban board introduced by Andy P. It features the Icebox, Todo, On Hold, In Progress (limited to 2 stories at a time) and a Review column. Done tickets are stuck to a nearby wall &#8211; with competitions as to who can get them the highest with a running jump!</p>
<p><img class="alignright size-thumbnail wp-image-268" title="Messy Scrum Board" src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/09/IMG_0297-150x112.jpg" alt="Messy Scrum Board" width="150" height="112" /></p>
<p>This rather messy Scrum board is a work in progress, and utilises the three windows between one of our offices and the games room. It features a full product backlog, a sprint backlog, In Progress and Done (&#8216;Done Done&#8217;!). Team members like to place the postits below individual members/pair names so we&#8217;ve added this on.</p>
<p><img class="alignright size-thumbnail wp-image-264" title="Small Kanban Task Board" src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/09/IMG_0293-150x112.jpg" alt="Small Kanban Task Board" width="150" height="112" /></p>
<p>Our last board is a modest but effective Kanban approach for a small team. One thing that&#8217;s interesting with this project is that initially the team didn&#8217;t have a daily standup/scrum &#8211; but after using the board for a couple of weeks, they felt one would help them keep each other updated so started one.</p>
<p>We&#8217;ve really felt the benefit of agile working, and the &#8216;informative office environment&#8217; is a big part of it. I personally have a lot of love for tools like <a href="http://www.pivotaltracker.com">Pivotal Tracker</a>, having previously used it on a big project &#8211; but there&#8217;s definitely something to be said for the tangible Post-It note plus Sharpie formula.</p>
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		<title>Thanks to everyone who came to NWRUG!</title>
		<link>http://www.setfiremedia.com/blog/thanks-to-everyone-who-came-to-nwrug</link>
		<comments>http://www.setfiremedia.com/blog/thanks-to-everyone-who-came-to-nwrug#comments</comments>
		<pubDate>Fri, 21 Aug 2009 13:57:23 +0000</pubDate>
		<dc:creator>Sam Phillips</dc:creator>
				<category><![CDATA[Setfire Media]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=251</guid>
		<description><![CDATA[
Just a quick one to say thanks to everyone who came to NWRUG last night! A good time was had by all, and thanks to @will_j for organising, and to @leehambley for being my fellow speaker. It was great to see you all and share a beer or two.
See you at the September event; it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nwrug.org"><img src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/08/Picture-1-300x102.png" alt="NWRUG Logo" title="NWRUG Logo" width="300" height="102" class="alignright size-medium wp-image-255" /></a></p>
<p>Just a quick one to say thanks to everyone who came to <a href="http://www.nwrug.org/events/august09">NWRUG</a> last night! A good time was had by all, and thanks to <a href="http://www.twitter.com/will_j">@will_j</a> for organising, and to <a href="http://www.twitter.com/leehambley">@leehambley</a> for being my fellow speaker. It was great to see you all and share a beer or two.</p>
<p>See you at the September event; it promises to be a good one!</p>
<p><strong>Update:</strong> Lee&#8217;s presentation is available at <a href="http://bit.ly/ipymP">slideshare</a>. As my presentation was more of a live coding demo (I&#8217;m braver than him!), we&#8217;ll keep mine as a &#8220;you had to be there&#8221; thing!</p>
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		<title>We’re talking at North West Ruby User Group, 20th August</title>
		<link>http://www.setfiremedia.com/blog/were-talking-at-north-west-ruby-user-group-20th-august</link>
		<comments>http://www.setfiremedia.com/blog/were-talking-at-north-west-ruby-user-group-20th-august#comments</comments>
		<pubDate>Thu, 30 Jul 2009 14:26:42 +0000</pubDate>
		<dc:creator>Sam Phillips</dc:creator>
				<category><![CDATA[Setfire Media]]></category>

		<guid isPermaLink="false">http://www.setfiremedia.com/blog/?p=241</guid>
		<description><![CDATA[
Setfire will be sponsoring and providing the talks for the North West Ruby User Group (NWRUG) meet on the 20th of August, 2009. The theme of the evening is Capistrano, a technology we use internally to deploy production sites. We also actively support its development. We&#8217;ll start with a newbie guide to getting an existing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.setfiremedia.com/blog/wp-content/uploads/2009/03/logo-big.png"><img src="http://www.setfiremedia.com/blog/wp-content/uploads/2009/03/logo-big-300x114.png" alt="logo-big" title="logo-big" width="300" height="114" class="alignright size-medium wp-image-183" /></a></p>
<p>Setfire will be sponsoring and providing the talks for the <a href="http://nwrug.org">North West Ruby User Group (NWRUG)</a> meet on the 20th of August, 2009. The theme of the evening is <a href="http://www.capify.org/index.php/Capistrano">Capistrano</a>, a technology we use internally to deploy production sites. We also actively <a href="http://www.setfiremedia.com/blog/capistrano-continues-with-help-from-setfire-developer">support its development</a>. We&#8217;ll start with a newbie guide to getting an existing site deploying with cap, and move on to some more advanced recipes.</p>
<p>We&#8217;ll then move on to the much more important business of geeky chat and pizza, on us of course, and then, if experience is anything to go by, we&#8217;ll be off to a bar!</p>
<p>Interested? <a href="http://nwrug.org/events/august09/">Read more and sign up</a>. See you on the 20th.</p>
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