The post Ecommerce Multi Store Benefits and Types first appeared on US Michigan Blog United States.

Serves: 4

Preparation time : 10 min

Cook time: 15 min

Total time: 25 to 30 min

Ingredients:

1. Gobi/Cauliflower – 1
2. Salt – 2 to 3 tea spoons  (as per your taste)
3. Chilli powder – 3 tsps
4. Coriander powder – 3 tsps
5. Chat masala – 2 tsps
6. Jeera powder – 2 tsps
7. Besan – 3 to 4 table spoons
8. Tomato puree – 1 cup
9. Onion – 1
10. Capsicum -1
11. Coriander leaves – 10 leaves
12. Garlic – 4 to 5 cloves of garlic

Method:

1. Cut the Gobi/cauliflower into medium sized florets.
2. Thoroughly wash them preferably add salt while washing. Drain it completely.

• In a large pan take 2 liters of water and bring it to boil. When the water begins to boil slowly transfer the drained Gobi from the bowl into the boiling water. Cover the pan with a lid and switch off the stove. Leave it covered for 2 min .

• Open the lid and drain the water completely. Be cautious as the water will be very hot.
• Spread the drained Gobi on a wide pan.
• Sprinkle salt, Chilli powder, chat masala, coriander powder on the Gobi and mix it evenly.

Take care not to break the gobi as it will be a little soft.

• Add Besan to the gobi mix well, use 2 table spoons water if needed to keep the besan sticking to the gobi. The besan must stick to all the florets of gobi.

• Heat oil in a pan . once the heat reaches medium hot, slowly drop the florets into the oil and fry until slight brown (do not burn them). Fry all the florets in the similar way. Keep aside.

1. Heat some oil in another pan and add finely cut garlic and capsicum along with finely cut onions and few curry leaves and fry them. Once this is ready pour the tomato puree to this and  mix well adding a pinch of salt and chilli powder as per taste. Switch of stove when the puree mixture gets to boiling stage add 2 table spoons of water (based on the thickness of the gravy you like).

1. Keep the mixture aside till it almost cools down (stays warm). At this stage add the fried gobi florets to the puree mixture and mix well.
2. You can add raw onions on this if needed.
3. Serve when warm and enjoy the flavors.

The post Mouth Watering Gobi (Cauliflower) Manchurian first appeared on US Michigan Blog United States.

Holiday sales rose 3.8% year over year to $964.4 billion, according to U.S. Census Bureau data compiled by the National Retail Federation.

As ecommerce business owner we should understand communication touch points with customers in order to build customer centric system.
As consumers today, have access to greater amount of product information with comparative data and market trends. This brings need and opportunity to build a channel which draws consumers through out purchase journey.

Single Channel

A single channel can be any method of communication between a consumer and an ecommerce,
such as website,messaging,email,app ,etc.

Multi Channel

Enabling multiple platforms to communicate with Customer , makes easier for a consumer to buy in most appropriate ways for them.
Multichannel enables to sell on multiple channels such as website, brick-and-mortal, social media, email and blend of all. This model allows the business owner to review each ecommerce sales channel. However it is recommended to ensure all channels are in synch with pricing, promotions and other details.

Omni Channel

Omnichannel ecommerce channel provides seamless experience to customers regardless of the channel. Omnichannel is customer centric approach focusing on synchronizing data between multiple channels.
Omnichannel enables all partners ability to connect with consumers , this drive sales through channel agnostic. This will take advantage of physical store in capturing attention of potential customers through specific channels.

Benefits:

• Consumer Experience
• Omnichannel strategy connects the dots between all channels, offering customers a seamless experience across all platforms.
• This also provides the opportunity to stay connect with customer in all possible channels and understand behavior to create personalized experience.
• Provides customer with convenience and a unified journey regardless of channel.
• Conversion Rate & Marketing:
  After understanding customer behaviour and intersted channel, this allows to promote personalized products & Services and increase return customer rate. For example if custumer shows interest any particular apparel brand by revisitng then that would be driving point to funnel.
• Platform\System improvements:
  Understanding impact of each touchpoint, this enables to invest on potential channel for more revenue .Marketers can have accurate data to analyze channels, webpages and perform testing in turn it also helps to optimize budget.
• Assures customers with inventory across all sales channels.

Retailer has to rethink their systems, integrations , operations ,etc. in order to adapt to omnichannel. In Omnichannel retailer has to adopt to new technologies and systems to meet pushing demands from customer behavior.

The post What is single, multi and omni channel commerce? first appeared on US Michigan Blog United States.