Andrew Miller
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Open to Opportunities
📍 New York Metro  ·  Remote Friendly

VP of 
Marketing 
& Brand

25 years building brands and scaling revenue across industrial manufacturing, SaaS, medical devices, and B2G markets. Former agency founder. Creative director turned executive. $31.5M in revenue driven from a single strategic rebrand.

Connect With Me → View Experience
$31.5M
Revenue Driven
300%
Organic Growth
25+
Years Experience
$1.5M
Max Budget Managed
Andrew Miller
25+ Years of
Marketing
About

Creative roots,
executive results.

I started as a graphic designer — obsessed with craft, composition, and the story a brand tells before a single word is read. That visual instinct didn't go away when I became a marketing executive. It sharpened into a weapon.

"I don't just manage budgets. I turn them into pipelines."

Over 25 years I've founded two agencies, led teams of nine, managed a $1.5M marketing budget, and steered an industrial brand from obscurity to $31.5M in annual sales — all while maintaining the instinct of a designer who knows exactly why something works.

My sweet spot is the intersection of brand strategy and performance marketing: where a rebrand doesn't just look good, it drives a 300% lift in organic traffic. Where a Facebook campaign earns a 5:1 ROAS at $0.21 CPV. Where every dollar of marketing spend has a number attached to it.

I'm targeting VP of Marketing, Marketing Director, and Head of Marketing roles across manufacturing, medical devices, SaaS, and B2B services — industries where I know the buyer, the channel, and the competitive landscape intimately.

Andrew Miller speaking at a conference
Keynote — Global Innovation Forum
By The Numbers

Results that compound.

Revenue Generated
$31.5M
In product sales driven by a full brand repositioning at The Landmark Group, capturing 15% market share in two years.
Organic Traffic
300%
YOY organic traffic increase through SEO strategy, website redesign, and content marketing — measured over 12 months.
Lead Volume Scaled
275%
Lead pipeline growth through MarTech integration and targeted multi-channel campaigns, accelerating pipeline velocity by 40%.
Facebook Ads ROAS
5:1
Return on ad spend with a $0.21 CPV on profitable Facebook campaigns — performance marketing that pays for itself.
ARR Increase (SaaS)
$1.2M
Annual recurring revenue growth across 14 countries via global B2B SaaS marketing strategy at EyeClick Inc.
Budget Managed
$1.5M
Maximum marketing budget managed with 4:1+ ROAS discipline — delivering results without waste.
Client Retention
95%
Client retention rate built over six years running The Andrus Group, with 60% of new business sourced from referrals.
Social Growth
150%
Social audience growth in 12 months at My Big Dream, achieving influencer status and lifting inbound traffic by 12%.
Career History

Where I've led.

From founding agencies to directing enterprise marketing, 25 years across manufacturing, SaaS, medical, and government sectors.

Marketing Director — Durable Medical Equipment
The Landmark Group Inc. Feb 2018 – May 2022 · Valley Cottage, NY

Led a full corporate identity repositioning for the National Ramp product — a durable medical equipment brand — that generated $31.5M in sales by 2021 and captured 15% market share. Scaled lead volume by 275% and launched Facebook campaigns delivering 5:1 ROAS at $0.21 CPV.

  • Drove $31.5M in revenue and 15% market share through brand repositioning
  • Scaled lead volume 275% via MarTech strategy, pipeline velocity +40%
  • Facebook ad campaigns: 5:1 ROAS, $0.21 CPV on profitable spend
  • Website redesign: B2B form completions +15%, DTC conversion +10%
  • Generated $1.2M in additional sales outside the Veterans Affairs Contract
  • Managed $1.5M marketing budget with consistent multi-channel ROI
Head of Marketing — Nonprofit Strategy
My Big Dream Jun 2022 – May 2023 · Remote

12-month remote consulting engagement designing targeted marketing strategies for a nonprofit. Built MarTech infrastructure from scratch, achieved 300% YOY organic traffic growth, and grew social accounts to influencer status in under a year.

  • Expanded loyalty and retention by 21% in six months
  • 300% YOY organic traffic growth through SEO and content strategy
  • Social following grew 150% in 12 months, achieving influencer status
  • Accelerated YOY revenue 30% across diverse organizations
  • Reduced project delivery timelines 18%, improved asset adoption 35%
Marketing Communications Manager — CPG / Wholesale
Bulbrite Industries Inc. Oct 2015 – Feb 2018 · Moonachie, NJ

Managed a $1M+ marketing budget for a leading CPG lighting manufacturer, achieving 4:1 ROAS and lifting luxury brand visibility by 40%. Led a website relaunch integrating SAP One ERP and implemented HubSpot CRM for 150+ dealers.

  • $1M+ budget managed, 4:1 ROAS achieved consistently
  • Luxury brand visibility lifted 40% through integrated campaigns
  • HubSpot CRM rollout to 150+ dealers: communication volume +75%
  • $2.5M in new tradeshow orders, 50+ high-margin SKU launches
  • SAP One ERP website integration: system latency reduced 18%
Marketing Manager — Global SaaS / Digital
EyeClick Inc. Jun 2013 – Oct 2015 · Armonk, NY

Directed global B2B SaaS marketing strategies across 14 countries, yielding $1.2M in ARR growth and 20% subscription advance. Revamped ABM-focused CRM reporting, enabling $400K in new quarterly pipeline.

  • $1.2M ARR increase across 14-country global strategy
  • CRM reporting (Salesforce/HubSpot) revamp unlocked $400K pipeline
  • CPA reduced 15%, ad Quality Scores improved 25%
  • Web traffic +25%, conversion rates +12% within $250K media budget
  • Four MarTech platform integrations: data errors reduced 90%
Operations & Marketing Support
US Army — USMA West Point Sep 2011 – Jun 2013 · West Point, NY

Supported communications and logistics for the Master Army Profession Education Trainer Initiative. Coordinated production of multimedia assets for a Secretary of the Army-level campaign and oversaw five annual educational summits.

  • Multimedia asset production for Secretary of the Army-level campaign
  • Outreach enhanced by 50% across five annual educational summits
  • Content interaction rates improved 22% through version control management
  • Formerly held Top Secret security clearance
Founder & CEO
The Andrus Group Inc. Jun 2005 – Sep 2011 · Southport, NC

Founded and scaled a full-service marketing agency from zero to profitability, achieving 35% YOY revenue growth. Led an 8-member team and maintained a 95% client retention rate with $350K in recurring revenue across fintech, real estate, and fine dining.

  • 35% YOY revenue growth; $350K recurring revenue base
  • 95% client retention rate built on referral-driven business model
  • 8-person team: hired, led, scaled from zero
  • 28% net profit margin maintained across P&L management
  • 60% of new business sourced via referrals
Expertise

The full toolkit.

Two and a half decades of tooling up — from Adobe Suite on day one to AI-driven MarTech today.

🎯
Strategy & Growth
Marketing Strategy Go-to-Market Demand Generation P&L Management Brand Strategy Market Research Competitive Analysis
📊
Performance Marketing
Digital Analytics (GA4) Performance Optimization Budget Management Facebook Ads Google Ads SEO / SEM ABM
⚙️
MarTech & CRM
HubSpot Salesforce SAP ERP MarTech Integration CRM Architecture Marketing Automation
🎨
Creative & Brand
Creative Direction Brand Identity Visual Design Adobe Suite Content Strategy Copywriting
🏭
Industry Verticals
B2B Manufacturing Durable Medical (DME) SaaS / Tech B2G / Government CPG / Wholesale Nonprofit
👥
Leadership
Team Scaling Cross-Functional Leadership Mentorship Agency Management Vendor Management Hiring & Talent
Let's Talk

Ready to build
something remarkable.

Targeting VP of Marketing, Marketing Director, and Head of Marketing roles in the NY metro area and remote. Open to manufacturing, medical, SaaS, and beyond.

Email Andrew → LinkedIn Profile
📞 (910) 269-1007 ✉️ andrew@theandrewmiller.com 📍 Nanuet, NY · Available Immediately
Open to new roles