Branding and digital marketing strategy | The Myndset by Minter Dial

How best to manage your social media across multiple platforms?

Minter Dial — Fri, 25 May 2012 11:24:56 +0000

When dealing with a digital marketing strategy, these days, there is an ever growing number of decisions to make. Digital marketing (i.e. web, mobile and social) is finally becoming a gimme for all brands, meaning that the noise level and clutter has been magnified. Meanwhile, new choices continue to pop up. It is becoming a [...]

To FB or not FB? – Guest post by Lili Tarkow-Reinisch

Minter Dial — Wed, 23 May 2012 16:26:38 +0000

*Contains strong language To FB or not FB – That is the question: If it’s about lovin’ Jesus - Tell him, not me. Hell, why not add him as a friend? You should be able to do that. Or, even better, Tweet him! Apparently he’s got a lot of followers. You published a book - [...]

Lessons from the Museum – How to avoid museum-style management?

Minter Dial — Tue, 22 May 2012 18:12:29 +0000

Do you like museums? It’s funny, but we all know that, at least a part of us, MUST like visiting museums. It’s a necessary part of understanding who and why we are the way we are. Too often, though, it seems that museums are rendered a necessary evil for kids, or are teaming with confused [...]

FBI – Facebook Index for measuring really Social Brands

Minter Dial — Mon, 21 May 2012 18:24:31 +0000

It is my very firm rooted belief that the difference between a good brand and a great brand lies in the way and to the extent the employee base believes in the brand. The best advocates of your brand must be your employees. If not, how believable are any publicity or marketing claims? Social media [...]

What’s the big deal about active versus passive media? (With a hat tip to @MitchJoel)

Minter Dial — Sun, 20 May 2012 19:00:05 +0000

Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to attempting to divide media into social and traditional, Mitch refers to active [...]

What makes social media so disturbing? And why branding and politics are both changing together

Minter Dial — Wed, 16 May 2012 10:14:03 +0000

Few would quibble with the notion that change is in the air. This year, with heads of state/parliamentary elections in over 60 countries, we can expect many incumbent governments to change (witness the most recent cases of France and Greece…). Last year, we also saw a slew of non-democratic changes of heads of state in the [...]

What do beta mode and code naming have in common?

Minter Dial — Sun, 13 May 2012 11:50:11 +0000

The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under the “it sounds silly, but isn’t,” you can find some sites that launch in beta [...]

Social media theatre in New York

Minter Dial — Thu, 10 May 2012 16:28:09 +0000

I thought this street advertising for Godspell at Circle in the Square theatre on Broadway (NY) was brilliant. Clearly, this is one socially savvy Broadway theatre (and/or it has a good agency behind it). The play has a full (dare I say heavenly) battery of social media pages and accounts, including Facebook, Twitter and Youtube. Anyway, [...]

Social Media Conversion – Why converting from one platform to another will become a major headache

Minter Dial — Tue, 08 May 2012 16:48:39 +0000

In my former life at L’Oreal, in the professional products division (selling professional products to hairdressers), we used to spend a lot of time trying to convert a hairdressing salon from one hair color range to another. When a color was well entrenched in the salon, all the stylists were confident with their formulae and [...]

Raising your Digital IQ – Why it’s important for all the C-suite

Minter Dial — Sun, 06 May 2012 14:05:41 +0000

It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report suggests that “… excellence in IT has not been commoditized and is still differentiating [...]