http://www.yaney.net/rss.aspx http://blogs.law.harvard.edu/tech/rss This is The Nailing Post RSS Feed written by Kevin Yaney of Yaney Marketing, Inc. en-us http://www.yaney.net/NailingPost.aspx?pid=827 Thu, 12 Feb 2026 07:03:57 GMT Valentine's Day might just be marketing's perfect day. There are three things that converge on Valentine's Day to make it a marketer's dream. Want to know more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=826 Thu, 05 Feb 2026 07:15:42 GMT There are certain things that should never be done together. There are certain bad business practices that, no matter how hard you try, will make things worse when paired with marketing. Want to know more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=825 Thu, 29 Jan 2026 06:33:16 GMT Has your marketing stopped working, like it is frozen in time? If so, it is time to get it working for your business once again. How do you do so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=824 Thu, 22 Jan 2026 07:58:29 GMT How fast can you deliver your brand to a customer? The speed of delivery is a very marketable trait. We live in an instant gratification society. How are you marketing your speed? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=823 Thu, 15 Jan 2026 07:47:14 GMT When do you know you have gone too far with your marketing? I am talking about what is too outlandish, beyond the pail, outside the limits of good taste? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=822 Thu, 08 Jan 2026 07:35:04 GMT Is there such a thing as too much marketing? If you ask the typical consumer, they would say yes. However, would that same consumer make the same purchases without marketing? The answer is no. So what is the answer to consumers wanting to limit marketing and producers wanting to sell their brand? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=821 Wed, 31 Dec 2025 13:38:13 GMT This is the last day of the year! Happy New Year! What sorts of marketing will you carry forward in the new year and what will replace the items you leave behind? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=820 Wed, 24 Dec 2025 05:47:33 GMT Today is Christmas Eve. Merry Christmas to you! Today I am taking a break from the normal marketing blog and am writing about something much more important... hope! Take a look at this special edition of the Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=819 Thu, 18 Dec 2025 06:45:26 GMT It is one week before Christmas. Do you have all of your shopping done? In this Nailing Post, we are taking a look back on the reason we give gifts at Christmastime and the significance of those three gifts. Merry Christmas! http://www.yaney.net/NailingPost.aspx?pid=818 Thu, 11 Dec 2025 08:13:20 GMT Today is 234 Day! For all you Dreamers who know about it, this is the day you have been anxiously waiting on. Make sure to get your orders in before 2:34 p.m. What is 234 Day? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=817 Thu, 04 Dec 2025 07:45:45 GMT Has your marketing stopped working because the holidays are here? Are customers giving you the same old line that they won't make any decisions on sales until after Christmas? If you are having the marketing Christmas blues, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=816 Thu, 27 Nov 2025 04:21:23 GMT Happy Thanksgiving! Do you know the origins of Thanksgiving Day? If you said the Pilgrims and the Indians sitting down to eat a meal together, you might be surprised that the annual event didn't get the official nod until over 200 years later! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=815 Thu, 20 Nov 2025 08:17:30 GMT Christmas time is upon us. Have you thought about how you will market your brand this Christmas? Do you highlight your corporate giving with a social media post? There may be something better to use as a marketing tool this Christmas season. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=814 Thu, 13 Nov 2025 08:18:24 GMT What turns heads in your marketing? What makes people want to take a second look at your brand? Marketers have used all kinds of gimmicks to get people to notice their products and services. In doing so, there are some deep holes you can fall into. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=813 Thu, 06 Nov 2025 06:53:53 GMT It is November. Do you still have marketing goals that are unmet you intended to accomplish this year? Don't panic! There is still time left to do some great marketing. How so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=812 Thu, 30 Oct 2025 08:24:29 GMT Is your marketing guided by the lightbulb or the compass? Lightbulb moments are creative inspiration that uses good design and quick wit to catch the attention of consumers. A marketing compass, on the other hand, is the guiding strategy that sees a marketing campaign through to completion. Which is more important? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=811 Thu, 23 Oct 2025 13:17:15 GMT Baseball and marketing have a lot in common. Good baseball begins with a goal and a plan to get to that goal. The same goes for marketing. But too often, marketing is done on a whim. This whimsical approach is not good for baseball or marketing. Want to learn more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=810 Thu, 16 Oct 2025 04:14:30 GMT If you have launched a business, how do you sustain it? So much effort is given to getting a new business flying, what is the key to keeping it aloft? The answer is marketing, but very specific marketing that keeps customers coming back to you again and again. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=809 Thu, 09 Oct 2025 07:34:10 GMT What is your marketing doing to contribute to your bottom line? Is it just making people aware of your brand without giving them to make a purchase? Your marketing should help you get over the sales hump. How? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=808 Thu, 02 Oct 2025 09:03:13 GMT There is a place where great ideas that were never marketed are piled up and forgotten. Why do so many great ideas fail? Lack of marketing. If you are going to launch something new, there are some marketing steps you should consider. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=807 Thu, 25 Sep 2025 08:33:02 GMT What happens to your brand when there is an abrupt turn in business? Does it make it past the crash or is that the end of your brand? How can marketing help you after the unexpected damages your business? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=806 Thu, 18 Sep 2025 07:28:18 GMT Are you using intrigue in your marketing? If you are trying to tell the entire story of your brand in marketing, then you are not. Leaving an open door for potential customers to find out more is one of the best devices in marketing to get them to take a deeper look at your brand. Want to know more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=805 Thu, 11 Sep 2025 08:32:48 GMT We live in the new golden age of marketing, where AI has parsed through all the noise of the internet to provide us with the brands that best suit our needs. But has the new marketing done away with one of the most important aspects of the old style? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=804 Thu, 04 Sep 2025 08:23:15 GMT Do you know the unwritten rules of fashion, like not wearing white shoes after Labor Day? There are also unwritten rules in marketing. How do you avoid having a white-shoe moment in your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=803 Thu, 28 Aug 2025 09:55:58 GMT What is the one message you could send your customers that would turn them off to your brand? What would cause them to leave you? Too often what we think is a brilliant marketing idea turns into a disaster for one reason. Want to know what it is? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=802 Thu, 21 Aug 2025 08:20:23 GMT There are certain brands that own their industry. In other words, these brand names are synonymous with everything that is produced within that industry. That is a good place to be if you are a marketer. How do you get there? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=801 Thu, 14 Aug 2025 06:17:13 GMT What is one thing you could do to greatly enhance your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=800 Thu, 07 Aug 2025 07:03:20 GMT This is the 800th Nailing Post. Today, I am sharing some wisdom gleaned from the past 15 years of doing this blog. Enjoy! http://www.yaney.net/NailingPost.aspx?pid=799 Thu, 31 Jul 2025 06:49:01 GMT How are you attracting consumers to your brand? Take a look at the age-old use of sensationalism to get people to look at your brand in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=798 Thu, 24 Jul 2025 12:03:25 GMT Where is your focus in marketing? Are you focusing on the wrong things or the right things? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=797 Thu, 17 Jul 2025 07:02:08 GMT What power do the words you use in marketing have? Using a word to describe your brand should not only catch the attention of consumers, it should pack a punch. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=796 Thu, 10 Jul 2025 07:07:31 GMT Have you ever walked into a store where you were offered a free sample? There is a reason companies give out samples. They are trying to get you to try their brand for the first time and there is more to the taste test than meets the eye. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=795 Thu, 03 Jul 2025 08:05:11 GMT At the halfway point in the year, how are you doing on achieving your goals? Marketing can help. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=794 Thu, 26 Jun 2025 06:54:12 GMT When you see storm clouds gathering, chances are it is going to rain. When you see a cloudless sky and sunshine, you know you are free from precipitation. Do you know how to interpret the clouds that gather around your business? How can marketing help? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=793 Thu, 19 Jun 2025 07:32:18 GMT We are built to be touched. If people are not touched when they are babies, serious developmental delays can happen. The same is true of your brand and the way you go about marketing it. Now is a great time for marketing touches. How do you do it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=792 Thu, 12 Jun 2025 06:48:23 GMT What are your marketing goals? If one of them is not to make more customers, you have a problem with your marketing strategy. Too often marketing is looked upon as a way to attract attention to your brand. That is the first step, what about the second step? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=791 Thu, 05 Jun 2025 08:02:44 GMT Why is it we can remember some brand names for a long time, while others we tend to forget quickly? Is there something we can do in marketing to help consumers remember our brands for a lifetime? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=790 Thu, 29 May 2025 08:00:05 GMT Do you have a national day set aside for your brand? Doing so can give you a marketing boost with consumers that can surpass other marketing methods? How so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=789 Thu, 22 May 2025 07:31:09 GMT Happy Memorial Day! Remember what the day is all about in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=788 Thu, 15 May 2025 07:51:44 GMT Customer communication is critical to good marketing. We crow like a rooster when we are trying to catch the attention of potential customers, but what happens after the sale? Do you still draw attention to your brand through follow-up communication or do you go silent? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=787 Thu, 08 May 2025 06:02:13 GMT Marketing works best when it is not only attracting prospective customers to your brand, but eliminating obstacles to buying by answering common consumer questions. We call this the second glance of marketing. Want to find out how it works? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=786 Thu, 01 May 2025 07:27:46 GMT How do you get a customer to bite on your marketing and purchase your brand? Marketing is very similar to fishing. Want to know how? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=785 Thu, 24 Apr 2025 07:23:20 GMT Have you ever questioned whether you get anything out of sponsorships of events? This is the time of the year when lots of outdoor events, especially charitable events, are taking place. Sponsorships opportunities abound, but do you get any marketing bounce from doing so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=784 Thu, 17 Apr 2025 07:22:57 GMT It is Easter time. That means the marketing of specialized Easter candy, eggs, spring clothing and wicker baskets full of colored plastic grass is in full swing. But not all ideas are good marketing ideas, especially involving the Easter Bunny. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=783 Thu, 10 Apr 2025 08:18:31 GMT Have you ever sent out the Marketing Signal, you know, the sign you need help quickly or your business will go under? Instead of sending out an emergency alert for your marketing, take a different approach. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=782 Thu, 03 Apr 2025 06:24:05 GMT It is springtime and the first quarter of the year just ended. How is your marketing working so far? It is time to do some evaluation and make adjustments. How do you do so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=781 Thu, 27 Mar 2025 06:10:46 GMT If you have ever been on the set of a TV show, you quickly realize that you are surrounded by props and backdrops that make the scene look real on camera, but it is all a façade. Your marketing can look the same way to your customers. There is something you can do to keep that from happening. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=780 Thu, 20 Mar 2025 06:35:47 GMT This is the first day of spring and very soon, the mood of people around you will be changing. Whenever people are feeling more positive about life, it is a good time to change your marketing campaigns. Wonder why? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=779 Thu, 13 Mar 2025 07:36:47 GMT Tonight there will be a total lunar eclipse in North America. It will be a Blood Worm Moon - a fascinating way of describing the event - and a lesson for your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=778 Thu, 06 Mar 2025 07:56:50 GMT What is your brand worth? How powerful is it in the marketplace? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=777 Thu, 27 Feb 2025 07:15:16 GMT How do good ideas die? For lack of marketing. Much like plants cannot survive without water, for your idea to grow into a brand and grow, it needs marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=776 Thu, 20 Feb 2025 06:30:36 GMT If you want to make a bigger impact with your marketing, you have to promote how you fix problems and make life better. In other words, you have to market to pain and pleasure. How do you do so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=775 Thu, 13 Feb 2025 09:22:18 GMT What can you learn about marketing from Valentine's Day? Plenty! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=774 Thu, 06 Feb 2025 07:39:23 GMT How memorable is your marketing? Do people forget about your brand as soon as tomorrow? Are you like the ancient Sasanian Empire? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=773 Thu, 30 Jan 2025 07:07:10 GMT Marketing strategies have a shelf-life. When should you change your strategy? What are the keys to knowing when you have gotten all you can out of your current marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=772 Thu, 23 Jan 2025 06:55:22 GMT I content marketing dead? Has the age of posting information as a way to gain the interest of potential customers gone by the wayside? Not yet! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=771 Thu, 16 Jan 2025 04:37:09 GMT If you are experiencing cold sales right now, take a look at your marketing. Marketing can be used to jump start your sales efforts. How? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=770 Thu, 09 Jan 2025 07:25:04 GMT Once in a while, dumb luck happens and a perfect attraction for your brand lands in your lap. Most of the time, marketing does not work that way. Not everything in the marketplace of ideas is sticky. What is? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=769 Thu, 02 Jan 2025 06:44:19 GMT As the new year begins, there is a lot of hopefulness in business ramping up for a great year. In order for business to churn, marketing has to lead the way. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=768 Thu, 26 Dec 2024 07:52:27 GMT It is the day after Christmas. All of the hoopla of the big day is over. Now what? How about a little reflection about the presents that last in life. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=767 Thu, 19 Dec 2024 06:55:36 GMT As we approach Christmas, here are my thoughts on the perfect time of the year. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=766 Thu, 12 Dec 2024 06:17:22 GMT We are just about ready to start the new year and 2025 is showing promise to be a very good economic year. Are you ready with your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=765 Thu, 05 Dec 2024 05:32:43 GMT Have you ever experienced a situation where, despite your best-laid plans, things went awry in your business? There are times when changes in the business climate can catch us off guard. What should you do? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=764 Thu, 28 Nov 2024 05:22:22 GMT Today is Thanksgiving Day. Take a look around the table and count your blessings! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=763 Thu, 21 Nov 2024 07:03:32 GMT Have you considered the marketing impact of charitable giving? This time of year, you can make a very favorable impression on your target market by effectively engaging with a charitable cause. How do you do it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=762 Thu, 14 Nov 2024 09:40:00 GMT Does your marketing get going and abruptly stops? If so, what is behind your green light and red light approach to promoting your brand? There is a better way. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=761 Thu, 07 Nov 2024 06:38:35 GMT The elections have come and gone. Now may be the best time to market your brand before the end of the year. Why is that? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=760 Thu, 31 Oct 2024 08:24:25 GMT Good marketing is planning ahead at least six months. Today is Halloween, which means your marketing mind needs to be thinking about May. What should you be thinking about? Emotions. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=759 Thu, 24 Oct 2024 09:13:55 GMT Does your marketing need a U-Turn? When is a good time to head in a different direction with your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=758 Fri, 11 Oct 2024 11:45:56 GMT Do you have grand goals for your business? If so, how will you get there? Marketing can help. My recent trip to the Grand Canyon will give you some insights. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=757 Thu, 10 Oct 2024 06:47:14 GMT Next Monday is Columbus Day. In recent years, Christopher Columbus' reputation has fallen on hard times, with some spewing out hatred for the man and calling for this annual observance to be abolished. What is the marketing lesson you can learn from Columbus? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=756 Thu, 03 Oct 2024 06:52:50 GMT We are weeks away from a presidential election, which means political marketing is churning at an amazing speed and will only pick up momentum as we approach election day. What can you learn from the political process that will help your marketing? Plenty! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=755 Thu, 26 Sep 2024 08:33:49 GMT October begins the last quarter of the year. That is typically when marketing plans are being laid for the upcoming year. What should you consider in your marketing strategies? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=754 Thu, 19 Sep 2024 06:55:14 GMT Marketing is famous for campaigns that overstate the benefits of a brand. This overselling and under-producing is what causes consumers to have negative thoughts about your brand and for customers to leave you. How can you promote the best features of a brand without over-promising with your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=753 Thu, 12 Sep 2024 07:37:37 GMT Is it okay to use slang in marketing? It depends. Are you making a connection with the consumer or confusing them? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=752 Thu, 05 Sep 2024 07:45:12 GMT Today is National Cheese Pizza Day. If you have never heard of this annual event, you are not alone. Why is it we remember some special days and not others? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=751 Thu, 29 Aug 2024 06:37:46 GMT Labor Day marks the end of the summer, but in business, it is more than just the end of the vacation season. It is the beginning of planning for next year and marketing has a lot to do with that planning. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=750 Thu, 22 Aug 2024 10:47:29 GMT Have you ever fired a client? Have you come to the conclusion that certain customers are not worth the trouble of trying to please them? How could marketing help you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=749 Thu, 15 Aug 2024 06:57:24 GMT Is your marketing attracting the right crowd for your business? Especially when it comes to your electronic marketing - particularly your website - who is looking at you? You may be getting all kinds of traffic, but if the people looking at you will never become a customer, what good is it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=748 Thu, 08 Aug 2024 04:12:05 GMT How many things do we believe just because we have heard them over and over again? Where does marketing have an obligation to tell the truth? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=747 Thu, 01 Aug 2024 08:58:47 GMT Championing social issues has become quite a thing over the past few years and the Paris Olympics is a good example of pushing an agenda while the world watched. However, pushing the social line with corporate marketing can backfire. Instead of unifying a group of people behind your brand, your social statement may put you on the outs with customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=746 Thu, 25 Jul 2024 09:28:58 GMT Should your marketing contain many words or a few? Most would say few, but have not done some critical testing with their customers to find out if that is true. How much talk is too much talk? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=745 Thu, 18 Jul 2024 06:49:03 GMT What happens in marketing when you have very divergent groups of people in your target market? How do you attract one without offending the other? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=744 Thu, 11 Jul 2024 07:20:40 GMT Is your marketing set in Jell-O or is it set in concrete? Are you so rigid you cannot change or so fluid you won't let your marketing efforts take root before you pull them up and start over? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=743 Thu, 04 Jul 2024 03:52:37 GMT Since this is Independence Day, I have posted the document that started the United States of America: the Declaration of Independence. Enjoy our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=742 Thu, 27 Jun 2024 05:41:07 GMT How hard is it to find your marketing? You may have the best products and services in your industry, but if you don’t successfully promote your brand through your marketing, you can be the best-kept secret on the market. That is not a good thing if you want to grow your business. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=741 Thu, 20 Jun 2024 07:15:41 GMT This is the first day of summer. How does that impact marketing? The mood of consumers change during the long days of summer and your marketing should take advantage of it. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=740 Thu, 13 Jun 2024 05:42:38 GMT Flag Day is June 14. Most people would not know that the way they would other federal holidays. Why is it we remember when Memorial Day and Independence Day are on our calendars, but cannot remember a great patriotic holiday like Flag Day? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=739 Thu, 06 Jun 2024 06:04:21 GMT Today is a the 80th anniversary of the D-Day invasion of Normandy, France during WWII. Why is this day worth stopping what we are doing to remember? It stands as a bulwark against ignorance. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=738 Thu, 30 May 2024 08:22:53 GMT The images you use in marketing are extremely important. That includes your logo, photos, videos or any other form of artwork. Consumers associate images with our brand. Can an image change its image? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=737 Thu, 23 May 2024 06:23:45 GMT As we enter the Memorial Day weekend, here is a little reflection on what the day is all about. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=736 Thu, 16 May 2024 05:45:21 GMT Are your customers like a fickle lover when it comes to what they want from you? It is hard to market to a person whose demands are forever changing. What should you do with a fickle customer? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=735 Thu, 09 May 2024 07:29:01 GMT It has been 23 years since Apple first introduced the iPod, the mobile music device that revolutionized technology. Learn a lesson from the way Apple marketed the iPod in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=734 Thu, 02 May 2024 08:28:34 GMT We are in the midst of road construction season. It is causing all kinds of detours to get where you need to go. Business plans also have seasonal detours. How can your marketing help you navigate it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=733 Thu, 25 Apr 2024 07:42:22 GMT Tonight is the NFL Draft. What can you learn about marketing from this football employment fair? There are three marketing takeaways. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=732 Thu, 18 Apr 2024 07:40:03 GMT Putting off marketing is like walking around with an untied shoestring. You know it is not right, but you think you can get by...until you trip over it! Have you been coming up with excuses why you cannot change your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=731 Thu, 11 Apr 2024 05:29:46 GMT Now that the solar eclipse is past us, I have no need for my special glasses that I used to view it. They've become obsolete. Has your marketing also become useless? There are signs when things need to change in marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=730 Thu, 04 Apr 2024 07:30:44 GMT For a few minutes next Monday, there will be a total solar eclipse over parts of North America. Of course you have probably been hearing about this most anticipated event... and there is a marketing lesson to be learned from it. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=729 Thu, 28 Mar 2024 05:53:15 GMT What can you learn about marketing from a cartoon character? Popeye the Sailor Man began as a pitchman for the spinach industry 95 years ago and he is still at it! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=728 Thu, 21 Mar 2024 05:51:20 GMT Is there marketing value in customer service? Yes there is, especially if you are trying to market to your current customer base. Too often we think of marketing as only attracting new customers. There is great value in saying thank you to your current customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=727 Thu, 14 Mar 2024 08:04:57 GMT Spring has sprung! The new season is upon us and it helps get people in a good mood. People in good moods spend money. Your marketing should give them a reason to try your brand during the spring season. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=726 Thu, 07 Mar 2024 05:40:42 GMT You can learn something from those who have gone before you. Today, I am reflecting back on a lesson in communication I learned from my dad. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=725 Thu, 29 Feb 2024 06:54:44 GMT Today is Leap Day. It is the day we use to correct our calendars every four years so the months, days and seasons align with earth's orbit around the sun. What does Leap Day have to do with marketing your brand? Plenty! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=724 Thu, 22 Feb 2024 06:02:01 GMT What do George Washington and marketing have to do with each other? Quite a bit! On the 292nd anniversary of his birth, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=723 Thu, 15 Feb 2024 06:44:43 GMT Do you get into the skin of your target market? Do you know them well enough you know how they think and react? Effective marketing is based on meeting the needs of your customers. How do you do that? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=722 Thu, 08 Feb 2024 07:21:04 GMT Super Bowl commercials are considered the best of the best in marketing. They used to play for the first time during the game, but in recent years, they are being released on social media - particularly YouTube - a couple of weeks before the game. By the time the game plays, millions of people have already seen them. Why would marketers do so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=721 Thu, 01 Feb 2024 09:30:42 GMT Are you aware of the influencers in your marketplace? There are people who may never buy your brand, but their opinion of it will either encourage or discourage consumers from buying it. How do you get the influencers on your side? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=720 Wed, 24 Jan 2024 16:15:03 GMT Do you promote the speed of your delivery in your marketing messages? Speed has become one of the most important aspects to consumers. How do you make it a part of your brand? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=719 Thu, 18 Jan 2024 08:09:35 GMT Has your marketing stopped working? Has it become frozen solid in the eyes of your customers? Maybe it is time to heat up your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=718 Thu, 11 Jan 2024 07:44:28 GMT Are you getting what you want out of your marketing? If not, you might blame your marketing promotion. However, there are more areas to consider when you look at your marketing mix. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=717 Thu, 04 Jan 2024 08:21:36 GMT It is the first week of January, which means people with the best of intentions will be heading to the gym to try to keep their New Year's resolutions, only to give up by the end of this month. What is lacking? The discipline to see your goal through to the end, much like marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=716 Thu, 28 Dec 2023 07:15:21 GMT If you are working this week - the last of 2023 - what are you doing to further your marketing? Are you just biding your time, waiting for 2024 to be born? There are some valuable marketing planning you can do right now that will help you in the coming year. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=715 Thu, 21 Dec 2023 08:44:28 GMT Christmas is upon us! Are you in the mood for the big day? One of the ways I get my heart in tune with the spirit of Christmas is to listen to carols. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=714 Thu, 14 Dec 2023 08:14:16 GMT Christmas is almost here, is your marketing ready for summer? Why the rush to summer when we haven't even opened the presents under the tree yet? Because marketing isn't done on a whim. It takes careful planning at least six months ahead of time. What should you be planning for now? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=713 Thu, 07 Dec 2023 06:21:02 GMT On this day, December 7, we take time to remember Pearl Harbor. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=712 Thu, 30 Nov 2023 12:22:41 GMT Has your marketing turned to gray? That is, has it been around so long that it no longer has any impact on your customers? Maybe it's time for a change. How do you make that happen? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=711 Thu, 23 Nov 2023 04:50:16 GMT When did Thanksgiving Day begin? Was it with the Pilgrims and Indians of Plymouth Rock? It may surprise you to find out that our official holiday is actually tied to the American Civil War. Take a look at our latest Nailing Post... and Happy Thanksgiving! http://www.yaney.net/NailingPost.aspx?pid=710 Thu, 16 Nov 2023 06:50:55 GMT If you consider charitable giving part of brand building with your marketing, you should take a look at marketing during Thanksgiving. It has a lot of untapped potential without all of the clamor of others doing the same thing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=709 Thu, 09 Nov 2023 05:44:33 GMT Are you marketing to cat people or dog people? This has nothing to do about your preference for one animal or another, but the way you approach your target market. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=708 Thu, 02 Nov 2023 05:03:11 GMT Daylight Saving Time comes to an end on Sunday. Does that impact your target market? Yes, and your marketing should shift to reflect the change. Take look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=707 Thu, 26 Oct 2023 05:53:34 GMT How long will your brand be remembered? How long will your business last? Times change and so do brands, as we find out when we look at the industrial leaders of the past. How do you make your business last? With marketing that lasts. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=706 Thu, 19 Oct 2023 08:11:16 GMT Why do we remember some things and quickly forget others? It has to do with our short and long-term memory. Is your brand in the short or long-term memory of your customers? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=705 Sun, 08 Oct 2023 17:31:32 GMT How resilient is your marketing plan? Can you make adjustments to it without breaking it? Are you changing it so often, you never give it a chance to grow? Take a lesson from a maple tree in my front yard. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=704 Thu, 05 Oct 2023 05:48:23 GMT Have you been pigeonholed in your business? Has the market determined the box your brand is in and will remain forever? Marketing can help you break out of the box. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=703 Thu, 28 Sep 2023 07:29:18 GMT Has your marketing been fishing lately? Would your customers say that you have lured them into a good deal? You may be fishing for new fish while letting the biggest fish go. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=702 Thu, 21 Sep 2023 07:17:30 GMT Do you feel stuck inside a dark, cramped space when it comes to knowing where your sales are coming from in the future? Do you sometimes think that you just need to keep moving along in the dark, hoping that something will happen to make the current unknown well worth it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=701 Thu, 14 Sep 2023 11:37:27 GMT How complicated is your marketing? Do consumers have to think too much to get what you are trying to say? If so, you may want to uncomplicate the intricacies of your marketing messaging. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=700 Thu, 07 Sep 2023 09:06:46 GMT Does your marketing change after Labor Day? It should. Whenever there is a change in the mood of your target market, it is time to change your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=699 Thu, 31 Aug 2023 06:17:10 GMT Do you feel as if you are spending too much money on marketing without the returns you expected? There may be reasons this is happening. Take a look at some misconceptions about marketing and some mistakes that are commonly made in marketing promotions. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=698 Thu, 24 Aug 2023 08:17:23 GMT The last week of August has been designated as Be Kind to Humankind Week. It was started 35 years ago by Lorraine Jara to remind people to show kindness to each other. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=697 Thu, 17 Aug 2023 06:00:53 GMT Is your marketing making promises it cannot keep? It has always been the job of marketing to hype a brand, but there is a point where you can cross the line of what you can deliver. Are you all hype and no promise? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=696 Thu, 10 Aug 2023 05:32:10 GMT Does customer service and marketing have anything to do with each other? Yes they do, in a very large way they both impact your company's brand. One of the biggest mistakes in today's business environment is that customer service is being ignored and it is destroying consumer confidence in your brand...and that is a marketing issue. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=695 Thu, 03 Aug 2023 05:37:30 GMT How often is too often to promote your brand through your marketing? At what point do you become like a pesky little fly that won't go away? Is there a limit to how much you should be marketing? Find out in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=694 Thu, 27 Jul 2023 07:54:32 GMT Does your boss treat sales like they were some giant spigot in the sky that you can turn on and off? Are sales efforts treated like a rain dance - just dance a little harder and the sales will start falling from the sky? There is a lot of marketing strategy that goes into sales "rainmaking." Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=693 Thu, 20 Jul 2023 06:52:14 GMT What happens when a brand is reduced to selling just on price alone? It becomes a commodity. Brand loyalty becomes worthless and all that matters is the price. What can your marketing do to combat this if you are in a bidding war with your competition? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=692 Thu, 13 Jul 2023 07:02:41 GMT Why do some ideas become great selling products or services and others end up on the trash heap? There are many reasons, but one of the most common is found in the early marketing on the project. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=691 Thu, 06 Jul 2023 06:06:33 GMT Do you put your marketing on hold when you have a week that has been shortened by a holiday? Is there value in moving ahead with your marketing when there are fewer working days in a week? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=690 Thu, 29 Jun 2023 07:42:27 GMT Does patriotism still sell well in America? On the ever of the July 4th weekend, should you be marketing your brand in red, white and blue or should you follow a less nationalistic approach to marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=689 Thu, 22 Jun 2023 06:24:49 GMT As of yesterday morning, it is officially summertime. Summer makes us feel good, with its long days and outside activities. Is there a case that your marketing should reflect the season? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=688 Thu, 15 Jun 2023 06:37:30 GMT Father's Day is coming up this Sunday, but it pales in comparison to Mother's Day. Do you know why? There is a marketing reason. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=687 Thu, 08 Jun 2023 05:34:26 GMT There has been a seismic shift in the way people buy items since e-commerce came along. No longer do they need a salesperson at a brick and mortar store to lead them to the sale. But how long can the touchless sales process go on before people dismiss your brand as just a commodity - to be bought and sold on price alone? Can marketing bring back the physical touch to your brand? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=686 Thu, 01 Jun 2023 06:39:24 GMT It is June. We are reaching the halfway point in the year. How are your sales? Halftime is the perfect time to evaluate your progress towards reaching your sales goals and adjusting your marketing to keep you on track. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=685 Thu, 25 May 2023 04:30:11 GMT A very audacious goal was announced 62 years ago today. That's when President John Kennedy announced that the US would put a man on the moon by the end of the decade. In a mere eight years, that became a reality. How does marketing help you achieve such audacious goals? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=684 Thu, 18 May 2023 16:00:08 GMT What happens if your marketing goes too far and offends your target market? What happens when, rather than drawing them to your brand, they are repulsed? Maybe a better question is how do you keep from crossing the marketing line in the first place? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=683 Thu, 11 May 2023 05:27:48 GMT Did you know about the history of Mother's Day, that the daughter of a much beloved woman who had tried to eradicate deadly childhood diseases passed out white carnations at her church to honor mothers? Did you know the creator of Mother's Day later tried to get Congress to shut the day down? Why would she do so? Marketing! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=682 Thu, 04 May 2023 05:54:14 GMT Today is May the 4th, or Star Wars Day. What can you learn about branding from the iconic movies? Plenty! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=681 Thu, 27 Apr 2023 06:01:32 GMT April showers bring May flowers - so the old saying goes. What does May bring to your marketing? An opportunity to plan for Christmas! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=680 Thu, 20 Apr 2023 05:47:55 GMT It is National Look-alike Day - a day to celebrate with your doppelganger. However fun it might be to find someone who looks like you, that is not the case with marketing. In fact, marketing is the anti-twin. How so? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=679 Thu, 13 Apr 2023 05:48:45 GMT Is your brand getting old? Is it time to freshen up your logo? Before you do, consider if you need to rebrand, need a new brand or find value in your old brand. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=678 Thu, 06 Apr 2023 05:18:03 GMT Can you recession-proof your business with marketing? If the economy goes underwater, can marketing save it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=677 Thu, 30 Mar 2023 06:26:59 GMT How do you get your target market to take action on your marketing? Can you make the planets align so that they will act quickly to buy your products, attend your events, etc.? There is an unusual sight happening in the night sky right now. It may hold the answer. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=676 Thu, 23 Mar 2023 05:40:50 GMT Today marks the 13 year anniversary of my first Nailing Post. In reflection, I have come up with 13 pieces of marketing advice - a baker's dozen! http://www.yaney.net/NailingPost.aspx?pid=675 Thu, 16 Mar 2023 06:32:30 GMT Springtime may be the most perfect time to launch something new in marketing. Why? Because the mood has changed and people are ready to buy. Does mood really play that big of a part in people's purchasing habits? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=674 Thu, 09 Mar 2023 05:43:13 GMT What keeps customers coming back to you? If you said brand loyalty, you may be right. But what kind of loyalty do they have and how do you know they won't bolt for someone else? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=673 Thu, 02 Mar 2023 05:12:27 GMT What can you learn from the short-lived Republic of Fredonia - the independent nation that was formed in East Texas in 1826? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=672 Thu, 23 Feb 2023 05:27:43 GMT Marketing can be one of the marketing disciplines where decisions are made in small rooms without windows - silos to the outside world. But marketing decisions have to be made on interaction with your customers outside the silo. Is your marketing siloed? How do you get out of it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=671 Thu, 16 Feb 2023 07:21:31 GMT There is a similarity between the process it takes for a baseball player to hit a ball with power and the way marketing works with sales. In honor of the start of the Major League Spring Training, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=670 Thu, 09 Feb 2023 05:54:38 GMT Marketing can be like skydiving: it is intended to draw a crowd. But what if the crowd has seen your marketing/skydiving before, what then? Do you do something more audacious, like jump without a parachute? And what happens after you get your customers' attention? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=669 Thu, 02 Feb 2023 06:02:08 GMT Today is Groundhog Day. Do you remember the movie by the same name, about a weatherman who relived Groundhog Day over and over again? Your marketing can be like that. How do you get out of the rut? Take a lesson from Super Bowl commercials, especially for old brands. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=668 Thu, 26 Jan 2023 09:22:40 GMT Did you know your marketing is like a bicycle? Just as a bike with a kid will open new opportunities to them, so marketing will open up new opportunities for your business - more than you have thought about before. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=667 Thu, 19 Jan 2023 07:49:14 GMT There is a lot of myth when it comes to marketing. Do you know the truth from the myths? Learn a lesson from one of the founding fathers: Ben Franklin and his electric kite. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=666 Thu, 12 Jan 2023 07:12:25 GMT How hard are you making it to become your customer? Are you giving them an easy way to get to know your brand and then very convenient for them to buy it? Or are you making you burdening potential customers with the complexities of your business that are driving them away? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=665 Thu, 05 Jan 2023 06:16:16 GMT Is marketing something you can turn on and off, like a traffic light, that will instantly drive traffic to your business for a sale? Many business leaders believe so. However, most marketing takes time to work its way to a sale. How do you make sure it does? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=664 Thu, 29 Dec 2022 07:00:34 GMT In between Christmas and New Year's Day, there are marketing opportunities to plan for the new year by looking back at the old year. Before you step into the new year, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=663 Thu, 22 Dec 2022 07:02:45 GMT There is no other holiday like Christmas. What is the season all about? Marketing? There certainly is a lot of marketing going on, but the season goes deeper than making money for me. Today, I am laying my marketing hat aside to take a deeper look at Christmas. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=662 Thu, 15 Dec 2022 06:15:19 GMT When is the right time and the wrong time to market to your customers? Can you time your marketing to be the most effective with consumers? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=661 Thu, 08 Dec 2022 05:44:11 GMT Is it time to clean out your marketing? Has your old campaign lost its luster? When do you know when it is time for something new? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=660 Thu, 01 Dec 2022 05:34:41 GMT There is a lot of copycatting that happens in marketing. However, to do so is to make a big marketing mistake that could cost you in the long run. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=659 Thu, 24 Nov 2022 04:49:26 GMT Happy Thanksgiving, Pilgrim! Have you ever wondered why we call the participants of the first Thanksgiving Day the Pilgrims? It seems an odd name to give someone who is trying to establish a new home rather than wandering about homeless. The answer is in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=658 Thu, 17 Nov 2022 05:39:46 GMT The countdown to the end of the year is upon us. Is your marketing shut down until next year or are you taking advantage of the holiday season to launch your marketing into hyper mode? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=657 Thu, 10 Nov 2022 06:32:31 GMT We are in a unique time of year - in between the elections and the Christmas retail season. Do you know what the two of them have in common? Marketing...and not just marketing, but marketing with repetition to the point you are tired of the message by the time the big day arrives. Do you know why they repeat their marketing message over and over again? It works! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=656 Thu, 03 Nov 2022 06:52:58 GMT Are you able to get a marketing bounce from your corporate charitable giving? You can if you make the right choice on a charity and are strategic with your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=655 Thu, 27 Oct 2022 07:07:52 GMT It seems like everyone is talking about economic hard times ahead. This next year is predicted to be filled with recession woes. How do you plan out your marketing for the coming year if you don't know what exactly is coming? There is a way to plan for good times and bad times in your marketing strategy. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=654 Thu, 20 Oct 2022 05:43:56 GMT How do you get someone to take a long look at your brand? Effective marketing can make this happen. Learn a lesson from a kids' game in the 1960s in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=653 Thu, 13 Oct 2022 08:29:37 GMT Are you marketing something big in October? You should. Why? Because some of the largest, game-changing products and services have been launched during the month of October. Why is October so good for marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=652 Thu, 06 Oct 2022 02:23:23 GMT What looks impossible to you? In terms of your business, are there goals that look unattainable? Marketing can help you achieve your goals. But marketing can also help you get around problems that come up when trying to achieve the most audacious goals. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=651 Thu, 29 Sep 2022 07:27:42 GMT Is marketing an overhead expense or is it contributing directly to the bottom line of your business like an operational expense would? How you view that question may determine how potent your marketing will be. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=650 Thu, 22 Sep 2022 05:28:07 GMT Does the coming of fall make an impact on your marketing? It should. Every time there is a change of seasons it opens an opportunity for marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=649 Thu, 15 Sep 2022 06:40:49 GMT Marketing that is effective does not confuse the consumer. It should give them very easy choices in order to select your brand. There are ways to promote your brand without the complexity that sometimes befuddles our potential clients. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=648 Thu, 08 Sep 2022 05:34:27 GMT Is marketing all about the flash? Does it just boil down to good design work, great video, photography and illustration? If you reduce marketing down to its artwork, you are missing a much larger discipline. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=647 Thu, 01 Sep 2022 04:55:23 GMT What is the missing link in marketing today? It may be that marketing managers really don't take the time to really know there customers. How do you do that? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=646 Thu, 25 Aug 2022 06:11:19 GMT What is the missing link in marketing? Is there a disconnect between your customers and your brand? This is part one of a series of common missing components from current marketing plans. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=645 Thu, 18 Aug 2022 05:59:47 GMT How is your marketing mix? I often get requests to promote a brand without examining other components that would cause consumers to buy or not buy it. Do you know your marketing mix? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=644 Thu, 11 Aug 2022 06:06:10 GMT Just like a familiar song can get stuck in your head, so can your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=643 Thu, 04 Aug 2022 05:37:31 GMT How long does a marketing message last before it loses steam and needs to be replaced? It depends upon the industry and your brand's position in the industry, but there are messages for the long run and others that are meant to reflect short-term marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=642 Thu, 28 Jul 2022 06:55:03 GMT If you only had 20 seconds of marketing to try and convince someone to buy your brand, what would you say or do? The answer may be in trapping a shrew. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=641 Thu, 21 Jul 2022 05:14:56 GMT Does marketing work like my weather app? You know, right only periodically. There are ways to make marketing more predictable than the weather. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=640 Wed, 13 Jul 2022 01:41:00 GMT Today is Bastille Day, the French Independence Day. Why is it that certain celebrations have worldwide appeal and others are just regional? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=639 Thu, 07 Jul 2022 04:47:05 GMT How does your brand make people feel? Do they get the sense that it is trying to make them happy? It should help them get past their pain or be driving them to pleasure. Want to know why? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=638 Thu, 30 Jun 2022 06:40:58 GMT Marketing on the Fourth of July can be one of the best ways to get your brand in front of your target market. Why? Because people are ready for a celebration. What should you consider when marketing on a holiday? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=637 Thu, 23 Jun 2022 07:11:54 GMT It is summertime. Should your marketing change because the season has changed? Maybe so, especially if you are measuring the mood of your target market. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=636 Thu, 16 Jun 2022 06:36:03 GMT Are sponsorships good for marketing? How effective are they at helping you make a connection with potential customers? If you find the right sponsorship, they can be golden. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=635 Thu, 09 Jun 2022 07:40:55 GMT During the Great Migration of wildebeest across east Africa, crocodile infested rivers provide life-threatening challenges. It takes one brave wildebeest to jump into the waters first and then the rest will follow - up to 1.5 million of them! This is very much like the early adopters of your brand. What should you be doing to incentivize these influencers? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=634 Thu, 02 Jun 2022 07:49:39 GMT What parts of your marketing plan are indispensable - the parts that would choke off your business if they were to cease existing? Just like we need oxygen to breathe, we need indispensable parts of marketing to keep our businesses alive. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=633 Thu, 26 May 2022 06:29:14 GMT It is nearly the start of the Memorial Day weekend. People are excited to kickoff the summer. But do you know the real reason for the holiday? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=632 Thu, 19 May 2022 03:34:55 GMT Too many choices can leave a person paralyzed. In marketing, the plethora of directional choices can also leave decision makers making no decision at all - which is deadly for your business. Do you want to get past the marketing roadblocks of Choice? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=631 Thu, 12 May 2022 03:40:42 GMT How do you plan for marketing when the economy is so volatile? While inflation is causing dollars to shrink, what should you be doing to make sure you survive a downturn? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=630 Thu, 05 May 2022 07:43:14 GMT Happy Cinco de Marketing! Don't I mean Cinco de Mayo? Actually, if it weren't for marketing, you would have never heard of Cinco de Mayo or The Battle of Puebla Day. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=629 Thu, 28 Apr 2022 07:41:59 GMT Is your brand under wraps, stowed away in a garage where no one can see it like a classic car that is more of a museum piece than a cool ride? Too often business leaders think they can get creative and design a brand that is great looking and it will sell without any marketing. They leave the marketing parked in the garage. Want to know what happens when you do? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=628 Thu, 21 Apr 2022 06:19:48 GMT What do you believe? Many times, what we believe has to do with how sensational the message is and how often we hear it. Do you think I am joking? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=627 Thu, 14 Apr 2022 08:23:12 GMT This is the 157th anniversary of the day Abraham Lincoln was shot at Ford's Theater in Washington. It is a day that changed the nation, but it also was the day that put a spotlight on Lincoln's worst decision. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=626 Thu, 07 Apr 2022 05:29:54 GMT This is the 53rd anniversary of the birth of the internet. You may have not known it has been around all that long. That's because, even though the technology was developed, it was not marketed for another 21 years! Why? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=625 Thu, 31 Mar 2022 06:05:09 GMT In a market where we want everything immediately, is there still time for branding to work? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=624 Thu, 24 Mar 2022 05:21:18 GMT Did you know that March 24 used to be the last day of the year? It was in the old Julian calendar. That changed in 1582 for part of the world when the Gregorian calendar came about, but not for all. In fact, two calendars were used for 170 years! Think of the confusion! Marketing can help take the confusion out of your business. Want to know how? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=623 Thu, 17 Mar 2022 07:25:49 GMT Today is St. Patrick's Day. Everyone is wearing green and eating corned beef and cabbage because that is what the day is about, right? That is what the remake of St. Patrick's Day has been marketed to be, but these things have nothing to do with the original St. Patrick or the day to commemorate his life. How did the change happen? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=622 Thu, 10 Mar 2022 06:01:32 GMT Can marketing help you through a time of change? It should. There are many people who resist change. http://www.yaney.net/NailingPost.aspx?pid=621 Thu, 03 Mar 2022 06:06:04 GMT Do we need a marketing superhero, someone who will make marketing work just by showing up? The discipline of marketing is often treated that way. Want to make your marketing work without the cape? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=620 Thu, 24 Feb 2022 08:01:25 GMT What is the goal of marketing? Is it not to help you achieve your business goals? Yet, too often, goals are never established. How do you know when you have achieved success with your marketing if you don't have a line to cross? It is a lot like sports, at least the ones that have a clear-cut goal and not a nebulous score given at the discretion of a judge. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=619 Thu, 17 Feb 2022 05:37:39 GMT Have you contemplated redesigning your logo or completely scrapping and changing your brand? Volkswagen did many years ago and it paid off for the automaker. Why did they do it? They had a very sinister legacy they needed to unload. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=618 Thu, 10 Feb 2022 09:11:36 GMT What is the future of marketing? Some think that it will become totally customized to each individual based on their likes and dislikes. Are we far from it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=617 Thu, 03 Feb 2022 07:37:30 GMT Yesterday was Groundhog Day. As the story goes, if a groundhog comes out of its hibernation burrow and sees its shadow, there will be six more weeks of winter. If it doesn't see its shadow, spring is just around the corner.This quaint tale is more than American folklore, it is a cleaver marketing gimmick wrapped up in a story that brings in a lot of revenue for one small town. Want to learn how to make storytelling work in your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=616 Thu, 27 Jan 2022 08:25:07 GMT How do you know when your marketing has run its course - when it has lost its pizazz with your customers? One day too late with a banana comes quickly. So does the relevance of a marketing campaign that has gone on too long. How can you get out ahead of the decline and keep your target market engaged? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=615 Thu, 20 Jan 2022 06:44:43 GMT It has been a long held marketing axiom that engaging the five senses is an effective way to advertise a brand. Getting a favorable reaction in one sensory area is key to engaging the others. But images and words used in marketing can also lead consumers in the opposite direction - being repulsed by your brand. What is the trick to make this work? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=614 Wed, 12 Jan 2022 16:16:37 GMT Have you ever gotten lost in the analytics on your website? There are hundreds of reports on the activity of your site. What is most important, especially when it comes to your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=613 Thu, 06 Jan 2022 07:30:24 GMT It is the first week of the New Year, which means that many people are trying their best to keep their New Year's resolutions. But do you know that 80 percent of the people making resolutions will give up by February? There is a similar thing that happens in marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=612 Thu, 30 Dec 2021 09:00:09 GMT The end of the year is tomorrow. The beginning of the new year is in two days. What does that make today? The last day before the last day... or an ordinary day. But it could be extraordinary if you take some time to make some goals for your marketing. What should these be? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=611 Thu, 23 Dec 2021 08:27:36 GMT In anticipation of Christmas, I am stepping back from my typical marketing blog and reflecting on Christmas Day. Take a look at our latest Nailing Post, and have a Merry Christmas! http://www.yaney.net/NailingPost.aspx?pid=610 Thu, 16 Dec 2021 07:15:38 GMT There are little marketing mistakes that can hold back the growth of your business. Let them go on long enough and they will kill your growth. Want to know what they are? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=609 Thu, 09 Dec 2021 06:51:52 GMT Have you ever noticed that many of our most popular icons are known by one name? The most successful at this use on their first name and people know who they are. There is a marketing lesson to be learned from the branding of popular people in our culture and how to make a connection with your customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=608 Thu, 02 Dec 2021 05:45:27 GMT The art of listening has been lost in our society. The key element in marketing is being able to understand the needs of your target market. If you assume you know without listening to them, you are making a big mistake. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=607 Thu, 25 Nov 2021 05:50:04 GMT November marks the 25th year Yaney Marketing has been in business. During the month, I have reflected back on the people and circumstances that have helped me in business along the way. Today I conclude this series with a reflection on the people who have been key to my success and reflect upon Thanksgiving. Take a look at my latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=606 Thu, 18 Nov 2021 07:01:01 GMT During the month of November, I am reflecting back on the past 25 years in business to talk about some of the things I am grateful for. As a small business owner, I have seen the great shift away from traditional marketing and communications to the digital age. There were many lessons learned along the way. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=605 Thu, 11 Nov 2021 05:26:24 GMT Today is Veterans Day. It is also the 25th anniversary of the launch of my business. It is appropriate to see how the two are linked. If it weren't for veterans, I would not be in business, particularly one of them. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=604 Thu, 04 Nov 2021 05:58:14 GMT After being in business for 25 years, I am doing a little reflecting back on what I am grateful for during the month of November. Today, I reflect back on 25 years of clients, both current and past, and my thankfulness for what they taught me. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=603 Thu, 28 Oct 2021 06:01:30 GMT You may know about the Pareto principle that reflects on the 80/20 imbalance of inputs and outputs. Many times in business, we are told to focus on the 20 and ignore the 80, but is there any marketing value in the 80? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=602 Thu, 21 Oct 2021 06:39:36 GMT Have you ever experienced a brand name that represented two or more different products? When you hear the brand name, which of the products are you thinking of - or do you think of both of them? Brand confusion is a problem for marketers that is only partially solved by intellectual property laws. Your marketing has to do the rest. Want to hear more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=601 Thu, 14 Oct 2021 06:48:05 GMT What do you remember? What gets tucked away in the deep recesses of your mind and what bounces off of you to be forgotten in short order? In marketing, we are trying to get our customers to remember our brand. Is there a way to get that into their long-term memory? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=600 Thu, 07 Oct 2021 07:16:27 GMT Have the old ways of doing marketing in your business become the tugboat or the anchor to your business success? One gives you push you need to get going, the other holds you in place. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=599 Thu, 30 Sep 2021 05:18:03 GMT The last quarter of the calendar year is upon us. How will your marketing respond? If your business is like most, the last quarter is cause for a marketing push to get sales in the door. It is also the time you plan for next year. Need some practical advice on both? Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=598 Thu, 23 Sep 2021 05:56:25 GMT We are at the beginning of the charitable giving season. From now until the end of the year, nonprofit groups will do the majority of their fundraising. Is there any marketing value to giving to a charitable cause? There is if you work it right. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=597 Thu, 16 Sep 2021 04:53:02 GMT Social media is a great way to market your brand. But how do you know when you've been successful with social media? Is it a matter of counting how many engagements you've received or is there more to it than that? The answer is, it depends on your marketing strategy. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=596 Thu, 09 Sep 2021 09:13:01 GMT How easy is it for your customer to say yes to your marketing? Is it as easy as, say, offering them a chocolate milkshake at half price? Your marketing should make it very easy for your customers to say yes to you. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=595 Thu, 02 Sep 2021 05:05:50 GMT I am an amateur gardener and right now my pumpkins are growing large. The vines are taking over my garden. There are similarities between growing pumpkins and growing a brand. In the flavor of the season, let's do a comparison. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=594 Thu, 26 Aug 2021 05:52:31 GMT What constitutes a long time in your mind? When it comes to the business discipline of marketing, it is good to take a long view, especially in three key areas that deal with time. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=593 Thu, 19 Aug 2021 06:38:01 GMT Does humor and marketing still work well together? With all of the political correctness going on these days, you would think that most companies would take a pass on trying to be funny in their marketing. But there are ways to make humor a part of marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=592 Thu, 12 Aug 2021 05:38:09 GMT What makes up a good day in marketing? There are three things that make the blue skies smile upon you in marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=591 Thu, 05 Aug 2021 06:26:33 GMT Harry Houdini will forever be known as one of the great magicians and escape artists of all time. But he should be known for his ability as a marketer. Take a look at three marketing lessons to be learned from the Great Houdini in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=590 Thu, 29 Jul 2021 05:46:34 GMT In honor of National Chicken Wing Day, here is a little reflection on the reason these little meaty appetizers have been popular for 60 years and how they relate to your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=589 Thu, 22 Jul 2021 05:47:13 GMT How do you expand your market? Is it as easy as placing an ad in front of the right people and they will flock to you to buy your products and services? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=588 Thu, 15 Jul 2021 05:41:08 GMT Do people remember your brand? Do they know it as soon as they hear it? What makes us remember one brand over another? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=587 Thu, 08 Jul 2021 06:59:55 GMT Have you experienced a boss who thinks they know better than everyone, especially when it comes to marketing? Many business leaders got to where they are by having good ideas. However, if you try to market your brand counter to the trends of your customers, you will find that the target market always wins. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=586 Thu, 01 Jul 2021 06:18:43 GMT We are now halfway through the year. It is time to evaluate your marketing strategies. Are they helping you attain your sales goals? Either way, there are some things you need to do to your marketing for the second half of the year. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=585 Thu, 24 Jun 2021 05:38:19 GMT The fear of something new has held back a lot of people from trying. When it comes to business, fear stifles creativity. Take a lesson from the masters of the art world, taking a chance can be worth the risk if you can get past your fears and those of your critics. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=584 Thu, 17 Jun 2021 05:16:47 GMT Are you marketing to add value to your brand? Is your brand unique or common? In the history of Major League Baseball, the rare feat of pitching a perfect game has only happened 23 times in 145 years. Does your brand have that kind of rare value with your customers? Can it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=583 Thu, 10 Jun 2021 05:15:12 GMT Are you getting the results you want from your marketing? Are you seeing large numbers of visitors to your website that never purchase anything from you? It could be that you are in a marketing moon shadow. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=582 Thu, 03 Jun 2021 07:51:00 GMT How much time does it take for marketing to work? Can you shorten the time it takes from the point people first encounter your marketing until they buy from you? There are two things that increase the felt need to buy now with consumers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=581 Thu, 27 May 2021 06:37:45 GMT It is Memorial Day weekend. Take time to reflect upon the reason this holiday came about. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=580 Wed, 19 May 2021 15:09:56 GMT How do you know when you are being successful in marketing? If you say, when you have made a sale, you would be correct. But there are a lot of smaller steps in marketing before the sale ever happens. How do you know if these steps are effective? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=579 Thu, 13 May 2021 08:43:04 GMT Are you a journey or a destination type of person? Do you enjoy the ride as much as you do getting to where you are going? Marketing is a destination type of business discipline. But if you see it as a destination, you are going to have problems. Likewise, if you just are enjoying the thrill of the marketing ride without a destination in mind, you are wasting your efforts. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=578 Thu, 06 May 2021 06:10:37 GMT If you want to have a marketing impact that connects your brand to your customers, you have to be able to make an emotional connection with them. One way to do that is to tell a compelling brand story. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=577 Thu, 29 Apr 2021 06:05:11 GMT Tonight, the NFL will hold its annual draft. The NFL is the pinnacle of any collegiate football player's dreams. But the NFL is not just about football. It is actually a marketing firm. Don't believe me? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=576 Thu, 22 Apr 2021 05:48:26 GMT What is the value of what you produce? How do you determine what you will charge a customer to buy your products or services? Marketing will help you determine your value. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=575 Thu, 15 Apr 2021 05:27:49 GMT When will we be getting back to normal marketing gatherings such as golf outings and trade shows? How do you plan for marketing events when you don't know if people will come if these events are open? Should your marketing stop or should it go? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=574 Thu, 08 Apr 2021 05:25:44 GMT Does your marketing make a single, distinctive point with your customers or are you trying to create a brand that says multiple statements? Living in between two points means that your customers will likely not remember any of them. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=573 Thu, 01 Apr 2021 05:24:38 GMT Today is April Fool's Day, the ultimate day of practical jokes. Is the way you think about your marketing also a joke? There are several foolish thoughts that commonly circulate in business that are pure folly. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=572 Thu, 25 Mar 2021 06:23:43 GMT Why is it that we know all about certain holidays and others, like National Zucchini Bread Day, is lost on us? It has to do with marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=571 Thu, 18 Mar 2021 05:46:38 GMT Is your marketing overselling the products you sell or are you underselling the great products that fix problems? Both can cause you massive marketing problems. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=570 Thu, 11 Mar 2021 05:24:21 GMT If your marketing has become old and your customers have seen it all before, you need to make a change. But how can you keep from running out of gas in your marketing efforts? At what point do you shift away from a successful campaign to the new thing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=569 Thu, 04 Mar 2021 06:32:40 GMT How often do you repeat your marketing message to your customers? Repetition is one of the best marketing devices you have to build credibility with your audience. Want to know why? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=568 Thu, 25 Feb 2021 05:09:31 GMT Can you back up your marketing hype? Anyone can make an outlandish marketing claim. Are you able to back up what you say with substance and action? There are ways you can put your best marketing foot forward with a campaign that will catch the attention of your marketplace and still be able to deliver to your customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=567 Thu, 18 Feb 2021 08:36:00 GMT How do you get more out of your marketing? One way is to leverage your satisfied customers to find new ones. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=566 Thu, 11 Feb 2021 05:36:27 GMT What steps are you taking to get to marketing's ultimate goal? Do you know what goal I am talking about? Leads? No. Brand awareness? No. Those are steps towards it, but the ultimate target is sales. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=565 Thu, 04 Feb 2021 05:44:18 GMT Super Bowl LV will be played on Sunday, but you won't see some of the familiar players. I'm not talking about the football players, I am talking about the advertisers. Why have some of the big names chosen to sit this one out? What can you learn from their marketing shift? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=564 Thu, 28 Jan 2021 05:03:36 GMT Are you forgetting to market to a key person in your customers' decision making process? Influencers don't buy from you, but they impact the thinking of the people who do. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=563 Thu, 21 Jan 2021 05:36:28 GMT How close is your marketing to the pains of your customers? If you want to be effective, your marketing needs to surface when the consumer awakens to their problem. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=562 Thu, 14 Jan 2021 05:45:39 GMT After covid is no longer a threat, what covid-driven services will stick around? They could enhance your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=561 Thu, 07 Jan 2021 05:36:33 GMT Is 2021 the year of the tortoise or the hare? Will your business plod along with slow, steady growth or will it surge and stop along the way? There are marketing considerations regardless of the winds of business in 2021. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=560 Thu, 31 Dec 2020 06:08:13 GMT We have come to the end of 2020. What an odd year this has been. But what are you doing in 2021 with your marketing that will help your business move forward in the next year? Take a look at our last Nailing Post of 2020. http://www.yaney.net/NailingPost.aspx?pid=559 Thu, 24 Dec 2020 05:27:10 GMT How do you spend your Christmas Eve? I'm not talking about Christmas Day, but the day before the big event. For me, it is a day of contemplation that has been good for my soul. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=558 Thu, 17 Dec 2020 06:26:38 GMT Promoting your brand's quality is one of the best ways to differentiate it from your competition. But how do you show quality in the world of e-commerce? There is a way and it is making a difference. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=557 Thu, 10 Dec 2020 05:25:35 GMT Creating a buzz about your brand is what marketing is all about. But would people stand in line to get it? If you are creative in the way you build your marketing strategies, you can create a demand around your products and services that will have people seeking you out. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=556 Thu, 03 Dec 2020 08:01:00 GMT You cannot effectively market your brand unless you position it correctly. Want to know the two aspects of good brand positioning? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=555 Thu, 26 Nov 2020 05:21:00 GMT Are you counting your blessings this Thanksgiving Day? Take a look at our latest Nailing Post and have a blessed day! http://www.yaney.net/NailingPost.aspx?pid=554 Thu, 19 Nov 2020 07:23:52 GMT Our society is hyper sensitive to any marketing message that would go counter to the woke culture that is very vocal right now. If you run a business and you are out of step with their message, you can expect to be shouted down or shut down. What do you do if you don't believe in the message of the mob? The answer might be found in the story of the Piltdown Man. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=553 Thu, 12 Nov 2020 06:03:09 GMT We are about ready to enter the Christmas shopping season. If you are not in the retail market, you likely are thinking of putting the brakes on marketing for the rest of the year and kick the can down the road to the new year. That could be a fatal mistake for your business. Want to know why? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=552 Thu, 05 Nov 2020 05:45:20 GMT Elections are a great example of what to do and not to do in your business. In a very condensed time, you can see where politicians have made a connection, motivated people to vote for them, turned them into lifelong partisans who will continue to vote for them...that is, if they were successfully elected. How does your marketing compare to an election campaign? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=551 Thu, 29 Oct 2020 10:00:58 GMT If you cannot back up your marketing claims with your brand, you will eventually do yourself in. Your customers are not stupid, at least not forever. How do you push the limits in marketing without being seen as the snake oil peddler? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=550 Thu, 22 Oct 2020 08:23:14 GMT We all have a brand image. Does yours match the reality of who you really are? In marketing, we are given the task of putting our brand image in a positive light. What if the brand and the image your customers have of you don't match? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=549 Thu, 15 Oct 2020 06:54:57 GMT Marketing your brand comes down to good timing on your part. Typically there is a right time and place when your customers are ready to hear your marketing message and react to it. Do you know when that happens? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=548 Thu, 08 Oct 2020 06:04:33 GMT We have seen a lot of pressure put on businesses to make a social-political statement regarding social justice. Those who have either refused or prefer to remain neutral have been shouted down. However, before you make such a statement, there is something you should consider - namely the values of your customers. It is a lesson major sports leagues are now realizing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=547 Thu, 01 Oct 2020 05:57:49 GMT It is time for the baseball playoffs that culminate in the World Series, pitting the best two teams from the American and National Leagues for the right to be called the world champion. This has been going on since 1903. Did you know without branding, you would have never heard of the World Series. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=546 Thu, 24 Sep 2020 05:07:40 GMT What is your brand worth in the eyes of your customers? How do you find out? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=545 Thu, 17 Sep 2020 07:59:49 GMT It is budgeting time for marketing. But how can you make marketing plans and a budget when you don't know what this year holds in terms of social gatherings, opened or closed businesses, stay-at-home or in-the-office work situations, etc.? Need a little help on your marketing planning? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=544 Thu, 10 Sep 2020 10:10:37 GMT We are living through emotionally explosive times. How far do you think you can push your marketing to play on emotion in such times? There are three key bits of information you will need before you launch your next marketing campaign. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=543 Thu, 03 Sep 2020 05:36:18 GMT Labor Day is next Monday. Did you know that Labor Day came about after a strike that stopped the mail from being delivered? Speedy delivery has been essential to commerce for a long time, but even more so today. So have you built a delivery time message into your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=542 Thu, 27 Aug 2020 06:46:01 GMT Have you noticed that sports jerseys are becoming a marketing platform? Sports has always afforded companies many sponsorship opportunities, but is there a point when your brand is so watered down by the sheer volume of other logos that no one notices it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=541 Thu, 20 Aug 2020 04:30:04 GMT What should you do if the unexpected happens and your business is impacted in a negative way? That has been the story of 2020, hasn't it? One unexpected crisis after another has sent us reeling. What should you do when your marketing plans are changed because of the unexpected? What happens when the target moves on you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=540 Thu, 13 Aug 2020 08:50:30 GMT We are living in testy times where the slightest subtlety in marketing can be misconstrued and damage your brand. It is like distinguishing between navy blue and black. What are you to do? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=539 Thu, 06 Aug 2020 06:32:41 GMT Is your web site working for you as a marketing tool or is it just there as a placeholder for information? There is a distinct difference in getting masses of people to look at your web site and getting them to take action towards a sale. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=538 Thu, 30 Jul 2020 06:04:10 GMT Have you ever had a bad encounter with an employee in a business to the point that you have decided never to shop there again? Customer service is key to good marketing, but is often overlooked as an afterthought to a sale. But customers who feel disrespected will not only stop buying from you, they will tell others to stop buying as well. That will damage your brand. Want to know how to fix it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=537 Thu, 23 Jul 2020 06:31:54 GMT When your primary marketing method has been shut down, what do you do? Most marketing venues that depend upon large numbers of people interacting together have been canceled. If you were promoting your brand at one of these venues, how do you meet your marketing goals now? There is a way. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=536 Thu, 16 Jul 2020 05:55:49 GMT Marketing messages are changing fast this year. The motherly message during the pandemic in March is terribly out of vogue now. The new rhetoric is much more bombastic! Should you change your marketing message every time a new attitude blows into the social awareness? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=535 Thu, 09 Jul 2020 05:35:39 GMT The recent pandemic's impact on the marketplace has businesses wondering how to market effectively in uncertain times. Marketing has to make the detour with your customers. How do you do that? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=534 Thu, 02 Jul 2020 05:11:16 GMT Should you fly the flag this Fourth of July or not? This has been a year of social unrest that has polarized our nation. The flag is more than decoration, it is the symbol of our freedoms, including that of free speech. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=533 Thu, 25 Jun 2020 06:04:33 GMT Optimism sells, but what should you do when your marketplace is seeing everything around them as a half-empty glass? There is a marketing solution. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=532 Fri, 12 Jun 2020 13:18:13 GMT All hail our fathers! This Sunday is Father's Day, the time honored second place finisher to Mother's Day. Do you know how we came to recognize fathers on a federally recognized holiday? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=531 Thu, 11 Jun 2020 05:20:18 GMT How powerful are the images you use in marketing? Would you say they are sensational? Sometimes the images we can't stop looking at pair two things that are extreme opposites and it piques our curiosity. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=530 Thu, 04 Jun 2020 05:49:18 GMT Can 2020 get any crazier than it is? One thing we are seeing after one abnormality after another is the marketing of fear. There is a dark side to marketing that converts fear to hatred. It is time to push back at this dark practice alive and working in our society today. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=529 Thu, 28 May 2020 07:45:37 GMT I am sick of teleconferencing. One of the hallmarks of the stay-at-home order during the recent pandemic was that Zooming was going to revolutionize the way we met for business. You may want to think about that a little more. There is a growing unrest with teleconferencing. People want to be together in the same room. That leads to opportunities for marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=528 Thu, 21 May 2020 05:40:43 GMT Memorial Day is the unofficial start of summer. There are three holidays that happen during the summer and all three of them are reminders of different aspects of our freedom. This year, we need to stand up and take notice. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=527 Thu, 14 May 2020 06:04:45 GMT What are the hammer and nails of your business? You know, the unseen or seemingly insignificant things that hold your business together and give it value. With our changing business environment, now is the time to market these small, but vitally essential parts of your business. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=526 Thu, 07 May 2020 06:11:21 GMT What happens to your marketing when business changes? FYI: get ready because it is about to change! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=525 Thu, 30 Apr 2020 05:56:37 GMT What is the temperature of your customers? I'm not talking about their body temperature, but their marketing temperature. In other words, are they ready to buy something from you now? Consumers go through hot and cold cycles and its marketing's job to hit them when their hot. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=524 Thu, 23 Apr 2020 07:43:01 GMT During these times of waiting, are you tempted to stop marketing? That's not a good idea for three reasons. Want to know more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=523 Thu, 16 Apr 2020 06:20:44 GMT What has happened to your marketing plans since the health crisis has turned the economy upside down? There will be a time when people will open their doors and return to work. What will you do with your marketing then? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=522 Thu, 09 Apr 2020 05:51:13 GMT What can you learn when your world is turned upside down and what you call "normal" life is disrupted? For one, we learn quickly that it is a lot of behind-the-scenes people that make our lives as comfortable as they are. What is the marketing lesson in all of this? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=521 Thu, 02 Apr 2020 05:49:35 GMT The current lock down is bringing out the happy in some people and the caged-animal in others. You can learn a lot about people's personal preferences when you have a shelter-in-place order for weeks. As a marketing professional, you should take note. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=520 Thu, 26 Mar 2020 04:48:57 GMT Typically this time of the year I would be watching the college basketball tournament, which is commonly called March Madness. However, with the current pandemic, I find there is a new madness happening in March. Businesses are closed or employees are working remotely. When we all get back to work, what will change? The new normal may be an opportunity for marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=519 Thu, 19 Mar 2020 05:16:46 GMT In the midst of challenging times, where we are being asked to stay away from people, what should you be communicating to your customers? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=518 Thu, 12 Mar 2020 08:24:27 GMT Sometimes marketing terminology just confuses people, especially when we are talking about channels of marketing media. And in digital marketing, these lines get a bit blurry. Want to know the bottom line? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=517 Thu, 05 Mar 2020 05:15:53 GMT Why do we observe Daylight Saving Time? It messes with everyone's schedule and, especially this time of year, their sleep. It seems that few people like it, but we don't do anything to change it. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=516 Thu, 27 Feb 2020 05:50:03 GMT February 29 is Leap Day where we get our calendar back in sync with the solar calendar. But it is also a great day for marketing. How so? It is a unique day that will draw attention to itself, which is exactly what marketing is supposed to do for your brand. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=515 Thu, 20 Feb 2020 08:28:07 GMT Has technology stolen our ability to talk to people face-to-face? Let's hope not! The future of marketing depends upon human interaction at the basic level. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=514 Thu, 13 Feb 2020 05:40:04 GMT Where is your business in terms of its life cycle? If you have reached maturity as a company, congratulations! However, be careful! Many companies make a critical marketing mistake once they have grown to maturity. And once they realize their mistake, they can only watch the crumbling of their corporation. Want to learn more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=513 Thu, 06 Feb 2020 05:25:29 GMT What can you learn about the power of imagery from the political process? Plenty! A good marketing image can associate or disassociate you to your target market at a glance. Want to know how? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=512 Thu, 30 Jan 2020 06:22:19 GMT Do you like surprises in your business? I, for one, do not. I like to know what is coming down the pike. If you are doing marketing the right way, it can help you avoid the surprised in your marketplace. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=511 Thu, 23 Jan 2020 05:14:33 GMT Where is your brand in terms of its life cycle? Is it in the puppy stage or is it an old dog? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=510 Thu, 16 Jan 2020 08:23:05 GMT It is the middle of January. Are you thinking about the middle of July today? If you are in marketing, that would make perfect sense and here's why. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=509 Thu, 09 Jan 2020 05:12:39 GMT When we think of marketing, we often think of big, splashy campaigns that are in your face - you cannot miss them. But there is more to marketing than big awareness campaigns. In fact, there are small things that are crucial to any marketing strategy. Without the tiny marketing steps, you will never sell anything. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=508 Thu, 02 Jan 2020 06:34:11 GMT This is the first business day of 2020. By now we were supposed to be driving flying cars and all of our work was supposed to be done by robots! What is the technology of the future and how does marketing impact it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=507 Thu, 26 Dec 2019 07:30:35 GMT It is the day after Christmas. Do you have trouble restarting your business after a big holiday? Marketing can help. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=506 Thu, 19 Dec 2019 06:13:10 GMT It is one week until Christmas is here. Are you ready? That is the question I get most often as we rush towards the holiday deadline. What are we rushing towards? Why are we so frantic to get there? The answers might surprise you. Take a look at our very special Christmas Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=505 Thu, 12 Dec 2019 05:49:11 GMT Have you put off any marketing strategy until after the new year? If so, you could be missing a huge opportunity to evaluate and make crucial plans for your marketing success. Don't miss the moment described in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=504 Thu, 05 Dec 2019 05:13:09 GMT We may not often think of the delivery of products as a key marketing ploy, but with the speed of delivery becoming ever-more a deciding factor in buying habits, it may be your best marketing foot forward. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=503 Thu, 28 Nov 2019 04:52:25 GMT It is Thanksgiving Day. Are you counting your blessings? Here are five blessings you should take some time to reflect upon today that have their roots in the second, not the first, Thanksgiving Day. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=502 Thu, 21 Nov 2019 06:02:38 GMT Change is inevitable. It has been happening since the dawn of time. However, it seems to happen with greater frequency today, almost to the point that the only constant anymore is constant change. How do you react to change with your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=501 Thu, 14 Nov 2019 05:59:59 GMT There are five marketing mistakes that you can make that will kill your business. As you are planning and budgeting for the new year, keep these five things in mind. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=500 Thu, 07 Nov 2019 06:56:02 GMT Today is my 500th blog article on the Nailing Post. How do you get to 500 articles? Take a look and see. http://www.yaney.net/NailingPost.aspx?pid=499 Thu, 31 Oct 2019 06:44:34 GMT Today is Halloween. This once celebrated holiday has seen its pumpkin smashed over the past couple of decades. It is just not as fun for kids as it once was. However, there is a growing resurgence in corporate sponsorship opportunities this time of year. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=498 Thu, 24 Oct 2019 06:16:03 GMT Marketing technology is a wonderful thing when it is working. It streamlines processes and allows you to access key information on your target market and how they are responding to your marketing efforts. But there are key areas of marketing that cannot be performed by technology. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=497 Thu, 17 Oct 2019 06:10:44 GMT There is a fine line in marketing between what is golden and what is gaudy. In marketing, we are trying to gain the attention of our audience, but what crosses the line of good tastes? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=496 Thu, 10 Oct 2019 05:57:27 GMT Have you ever heard anyone say they don't need marketing to be successful in business? Is that true or are those who say such things so full of hubris, their arrogance will be the undoing of their business? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=495 Thu, 03 Oct 2019 05:15:53 GMT Change is inevitable. Seasons change, old things pass, new things come. But what about your marketing? Are you planning to make changes to keep your brand relevant? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=494 Thu, 26 Sep 2019 05:24:56 GMT Sometimes, small things can have a big impact. That is very true of marketing, where small actions impact how your customers perceive your business and your brand. There are three small things you can do to have a big impact on your customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=493 Thu, 19 Sep 2019 05:58:04 GMT Do you have a blog on your web site? If not, it is a smart marketing move to get more traffic to your web site. It is smart as long as you keep it active and full of great material. That is where a lot of well-meaning people get stuck. They let their blog go dormant, which is horrible for your marketing efforts. If you are running your blog on empty, read on. There are some great tips on keeping your blog going in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=492 Thu, 12 Sep 2019 05:13:31 GMT Does the color you use in marketing make a difference? There is a psychology behind using color to evoke different emotions and convey specific moods. But is that for real? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=491 Thu, 05 Sep 2019 05:32:00 GMT Are your values reflected in your brand? Do you try and find like values with your customers? There is a growing trend of customers who want to know where you stand before they do business with you, and that is a good thing for marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=490 Thu, 29 Aug 2019 06:28:13 GMT Labor Day is the unofficial end to summer. It is also the warning bell if you are involved in marketing. It signals the coming end to the year and the time of budgeting for a new year. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=489 Thu, 22 Aug 2019 05:45:46 GMT Do you market to the influencers of your marketplace? If not, you should consider the big impact they have on the opinions of your target market. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=488 Wed, 14 Aug 2019 04:05:40 GMT Have you ever wondered if it mattered what you named your business brand? There are many brand names that have little or nothing to do with the products or services they represent. Do brand words even matter? Yes they do, but not like you may be thinking. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=487 Thu, 08 Aug 2019 06:09:02 GMT Curiosity is a strong desire to know something. It is most effective in marketing campaigns. Are you using curiosity to your marketing advantage? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=486 Thu, 01 Aug 2019 05:53:22 GMT Marketing, like dust under your refrigerator, has some components we just avoid. However, like cleaning under the refrigerator every now and then, these marketing disciplines will keep you from collecting nasty, grimy stuff that will derail your business. Want to know more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=485 Thu, 25 Jul 2019 05:52:32 GMT What image defines your brand? If you have a web site that has a large photo on the home page, does it really engage with your customers in a way they understand what you are all about? Take a look at the impact one image can have on your marketing brand in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=484 Thu, 18 Jul 2019 05:30:58 GMT Fifty years ago, what was called impossible became a possibility, when two astronauts from the crew of Apollo 11 stepped out of the lunar module and onto the surface of the moon. Are there things in your business you are calling impossible, but have really never been tried before? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=483 Thu, 11 Jul 2019 04:53:25 GMT What do you do when someone leaves a nasty comment on your social media site? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=482 Wed, 03 Jul 2019 06:10:54 GMT As the July 4th holiday comes around this year, stop and ponder this. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=481 Thu, 27 Jun 2019 06:08:11 GMT Marketing words can have different meanings, depending upon the medium you are using or the context in which you are speaking. There are three words you should pay attention to in your marketing and decipher their different meanings because they are crucial to your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=480 Thu, 20 Jun 2019 06:44:34 GMT Tornado warnings are common this time of year - so common that people often ignore them. Is the same thing happening with your marketing? There is a way to make people take note of your marketing and tornado warnings too! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=479 Thu, 13 Jun 2019 05:22:46 GMT Sharks and remora, the sucker fish that hitchhike on the larger fish, have a symbiotic relationship. Both benefit one from the other. The sharks are hard to miss. When they show up, everyone takes notice. The remora have a more subtle job to do: they clean away bacteria and parasites that would eventually kill the shark. So what are the sharks and remoras of your marketing plan? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=478 Thu, 06 Jun 2019 05:19:54 GMT Today is the 75th Anniversary of the D-Day invasion that began to break the grip of evil on Europe and freedom. http://www.yaney.net/NailingPost.aspx?pid=477 Thu, 30 May 2019 05:51:10 GMT How do you move a potential customer from having little interest to making a sale for the first time? It is a collaborative effort between sales - who should know the customer - and marketing - who should be eliminating obstacles in the way of a sale. Want to know more? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=476 Thu, 23 May 2019 06:15:08 GMT Who is the person that would be most receptive to your marketing? Your current customers, right? But what if that relationship has soured, what then? There are two areas where marketing can help when you have a customer who is unhappy. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=475 Thu, 16 May 2019 07:18:48 GMT Does your brand marketing composed of weight or fluff? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=474 Thu, 09 May 2019 04:57:52 GMT How memorable is your marketing? It is the job of marketing to help you stand out, not blend in. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=473 Thu, 02 May 2019 04:40:39 GMT Do you think of your marketing as being a problem solver for your business? You should. There are three goals that marketing is trying to achieve. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=472 Thu, 25 Apr 2019 06:21:21 GMT What drives your customers to a sale, your quality or your price? Both are key to selling them, but what takes the lead? If you said price, you may be marketing yourself into extinction! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=471 Thu, 18 Apr 2019 06:45:11 GMT Do you struggle with what content to put on social media? Do you run out of ideas for blogs and other posts? There is a five step process you should take to make your content marketing effective. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=470 Thu, 11 Apr 2019 06:48:44 GMT There is a lot of content marketing out there! Does yours stand out or just blend in because it looks like the opinion of everyone else? If your content marketing isn't really marketing, you need to change what you are doing now! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=469 Thu, 04 Apr 2019 05:27:47 GMT Your customer service is as much a part of your marketing as is advertising. In fact, it may be more important than any other marketing activity you do in your business. If you are not backing up the customers' experiences with your brand and your company, all the slick marketing in the world cannot undo the damage that will take place. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=468 Thu, 28 Mar 2019 06:52:55 GMT There was a time when outdoor signage was the key awareness marketing technique to get customers in the door. That has been supplanted by online GPS mapping. So how does your online listing reflect your marketing strategies? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=467 Thu, 21 Mar 2019 05:51:22 GMT Now is a good time to pause and take both a forward and backward look at your marketing for the year. We are three months into the year. How effective have your marketing efforts been? What are you forecasting for the next six months? How do these two work together? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=466 Thu, 14 Mar 2019 10:59:18 GMT If you are going to use St. Patrick's Day as a marketing theme this year, there are a few items you should be aware of that are not Irish at all. Don't make a St. Paddy's puddle, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=465 Fri, 08 Mar 2019 05:38:37 GMT Does your web site's home page tell who you are at a glance? Good branding includes more than a good looking logo and catchy photos. It also includes a statement that tells your target market, this is who I am and what I am selling. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=464 Thu, 28 Feb 2019 05:33:15 GMT When is it time to rebrand? There are typically three scenarios where you would rebrand to change the consumers' minds about your brand. Take a look at examples of all three in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=463 Thu, 21 Feb 2019 05:09:18 GMT After a long winter, spring feels so good. In fact, it feels so good that most people are more inclined to buy something during the spring. What should your marketing do with this sudden boost in happiness? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=462 Thu, 14 Feb 2019 06:49:17 GMT Valentine's Day offers a lesson in marketing. Three components of marketing converge every year on February 14. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=461 Thu, 07 Feb 2019 05:46:48 GMT Do you put off making marketing changes like it was a leaky faucet? Without a plan, nothing in marketing changes. Although strategic marketing plans take time, they are effective. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=460 Thu, 31 Jan 2019 05:38:25 GMT Is it cold where you live? What lessons about customer service can be learned from this arctic blast? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=459 Thu, 24 Jan 2019 05:31:20 GMT Are there conspiracy theories in marketing? Yes, like you can subconsciously trick someone into buying your product. Are there ways to do this effectively? Yes, but maybe not like you have been led to believe. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=458 Thu, 17 Jan 2019 05:22:30 GMT What is the one thing you can do that will greatly enhance your marketing? It is easy and won't cost you anything but time. Want to know the answer? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=457 Thu, 10 Jan 2019 04:08:15 GMT Marketing can be the sail that catches the wind and moves your business forward or it can be the anchor that keeps you safe in troubled waters. The trick is knowing when to use each nautical device. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=456 Thu, 03 Jan 2019 05:38:00 GMT As people come back to work after the long Christmas holiday, you have a unique marketing opportunity. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=455 Thu, 27 Dec 2018 05:54:44 GMT How do you make sure you are reaching your business goals in the New Year? When best intentions fall short, what helps you take the incremental steps to achieving your objectives in the next 12 months? Here's a hint: it has to do with marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=454 Thu, 20 Dec 2018 05:19:43 GMT What is the significance of giving a gift to someone at Christmas? The answer to that question can be found in the three first gifts of Christmas. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=453 Thu, 13 Dec 2018 04:47:58 GMT Has advertising gone the way of Greek Classics, relegated to some dusty shelf in the back of a library? Advertising may not be dead, but it has changed. How do you make it effective for your brand? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=452 Thu, 06 Dec 2018 05:21:01 GMT Is your marketing in balance? Too often, companies spend all their budget and energy on just one phase of marketing. You know what happens then? Their marketing topples over. Do you know how to keep that from happening? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=451 Thu, 29 Nov 2018 06:05:33 GMT How much should you be allocating in your budget for marketing? There are several factors that should be considered when answering that question. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=450 Wed, 21 Nov 2018 14:21:03 GMT Why do we eat pumpkin pie on Thanksgiving Day? The answer might surprise you. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=449 Thu, 15 Nov 2018 05:20:42 GMT 90 percent of startup businesses fail. Do you know what separates the 10 percent that make it from the 90 percent that don't? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=448 Thu, 08 Nov 2018 07:41:32 GMT Good communication is at the heart of understanding. Especially in business, it is very important to say exactly what you mean and to be understood. However, in our haste to communication, we sometimes fail to get it right. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=447 Thu, 01 Nov 2018 05:45:04 GMT This is the second of a two-part series on the way baseball and marketing use a similar strategy. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=446 Thu, 25 Oct 2018 05:02:28 GMT Baseball and marketing have a lot in common. Don't believe me? Watch a baseball game and take a look at your marketing, but first take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=445 Thu, 18 Oct 2018 06:21:59 GMT If you are wondering what gift to send your customers this year, maybe you should forego the annual fruit basket and think about giving to a charity in the name of your customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=444 Thu, 11 Oct 2018 04:55:22 GMT Content marketing is the driver of inbound marketing. But what makes good content marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=443 Thu, 04 Oct 2018 05:46:32 GMT What is the biggest marketing mistake you can make? Not interacting with your customers. They are the ones who must buy from you to make your marketing effective, so why wouldn't you hear what they want from you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=442 Thu, 27 Sep 2018 04:59:19 GMT If you are attending a trade show as part of your marketing efforts, how are you planning to work your audience to ensure you are coming away with new customers? There is a lot of effort and planning that goes into creating a nice display, but often not much marketing thought goes into how to get potential customers to your booth or what to do with them once they arrive. If you are going to a trade show as a vendor, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=441 Thu, 20 Sep 2018 05:54:24 GMT How well do you tell your company's story, especially on the About Us page of your web site? The About Us page is one of the most looked at pages on any site. Good marketing happens when you pay careful attention to this page. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=440 Wed, 12 Sep 2018 15:40:24 GMT Can you still get away with pushing to the edge in marketing? What advertisers used to get away with can be blown up on the internet in a split second. Is edginess gone forever, out the door with those who prey on corporate marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=439 Thu, 06 Sep 2018 05:04:03 GMT Are celebrity endorsements good marketing or just not worth the risk? With the power of social media behind them, the public can turn on your endorser in a split second and anyone associated with them. Endorsements are great when they work, but are they working anymore? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=438 Thu, 30 Aug 2018 05:03:23 GMT Labor Day is the unofficial end of summer. But it is also the beginning of the marketing planning season for the next year. Are your gears ready to turn? Before you make your plans, there are a few things you need to consider. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=437 Thu, 23 Aug 2018 05:03:46 GMT The best marketing is that which is singular in its focus and easy to remember. What about the laundry list of services and products that make your business stand apart? In marketing, one is better than many. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=436 Thu, 16 Aug 2018 05:31:36 GMT Have you checked your business success lately? How is the perspective on your future? A lot of your success depends upon effective marketing, but how do you know when you are getting the right vantage point on your future? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=435 Thu, 09 Aug 2018 06:08:24 GMT The first and second function of marketing communications is to state what you are selling clearly and to be clearly understood. But what is said and what is heard can have two different meanings. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=434 Thu, 02 Aug 2018 04:41:49 GMT How bold is your marketing? Marketing is designed to help you stand out from your competition and to catch the attention of your target market. Is your marketing wearing khaki? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=433 Thu, 26 Jul 2018 05:29:08 GMT Are you hosting a charitable event? Are you expecting to get some marketing bang out of your sponsorship or are you just being a goodwill corporation? Why not be both? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=432 Thu, 19 Jul 2018 05:18:42 GMT What can you learn about marketing your business from a neighborhood garage sale? Plenty! The principles that attract people to buy your old stuff is the same as it is in your business. Take a look at the Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=431 Thu, 12 Jul 2018 05:33:48 GMT Does your marketing give you enough insight that you can sense the direction your business needs to go? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=430 Thu, 05 Jul 2018 05:46:11 GMT What impact does human touch have on your marketing? It is huge! We communicate more than you think from our sense of touch. Has our societal trends towards a hands-off approach to touch left us with a marketing dilemma? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=429 Thu, 28 Jun 2018 05:22:16 GMT There is a difference maker in effective marketing. It is your brand positioning. But brand positioning is more than just getting your logo in front of masses of people. It is the difference between you and your competition. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=428 Thu, 21 Jun 2018 05:26:56 GMT How effective is your marketing? Are you driving sales with your marketing? It is good to test your assumptions to make sure. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=427 Thu, 14 Jun 2018 05:36:13 GMT What do you need to do to be the leader in your market? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=426 Thu, 07 Jun 2018 05:34:38 GMT Some days change the world. Yesterday was the 74th anniversary of the Normandy invasion during WWII. It is a day renowned for bravery and opening up Europe to freedom. Is there the same resolve from freedom today? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=425 Thu, 31 May 2018 05:36:59 GMT How much do you rely on your expertise to help you in marketing? It can be a very effective way to drive customers to a sale if you are using it correctly. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=424 Thu, 24 May 2018 05:51:08 GMT For over 40 years, Boraxo soap was a household name. They even had a radio and TV drama produced specifically for their marketing purposes. But that was a long time ago. What happened to Boraxo? The brand lost its staying power. Want to know how? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=423 Thu, 17 May 2018 04:46:48 GMT Is the customer always right? The old adage in marketing and sales is that the customer is really the boss. Is that always true? What if the customer doesn't really know what they want until they experience your product? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=422 Thu, 10 May 2018 06:07:09 GMT This is road construction season. There are a lot of lane closures and detours to be sure. What happens when your marketing strategy takes a detour? Do you have the answers to keep marketing running when the unexpected happens? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=421 Thu, 03 May 2018 05:57:26 GMT Do you believe in the Loch Ness Monster? If not, do you believe in the allure of a curious story? You should be using that for your corporate communications. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=420 Thu, 26 Apr 2018 12:23:02 GMT Does your marketing follow your sales step for step all the way through to closing the deal? It should. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=419 Thu, 19 Apr 2018 06:15:05 GMT How audacious are your marketing claims? Do you have a campaign slogan that pushes the limits? Making outrageous marketing statements is easy to do, but can you back up your talk? Take a look at a three step process to make your marketing work with your customers in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=418 Thu, 12 Apr 2018 05:51:03 GMT How do you want your customers to remember you? In marketing, you are who you say you are, that is, as long as you can back it up. Take a look at the importance of defining your brand in a marketing positioning statement in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=417 Thu, 05 Apr 2018 05:11:26 GMT You may have heard that the NBA has allowed a small corporate logo to be placed on players' jerseys this season. The idea has really caught on with major corporations getting in line to be the one with their brand associated with an NBA team. What kind of impact does your logo have on your marketing efforts? Does it connect your customers to your bottom line? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=416 Thu, 29 Mar 2018 06:04:45 GMT Is your marketing working for you or is there a disconnection between marketing and sales? It could be that there are some simple steps you could take to make it work. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=415 Thu, 22 Mar 2018 05:25:24 GMT The NCAA Men's Basketball Tournament is going on now. How are your brackets? The fact that you may not be a college basketball fan and yet you know what I mean when I refer to "brackets" is a testament to the savvy marketing around this sporting event. In fact, it just may be the best sports marketing event of all time. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=414 Thu, 15 Mar 2018 05:32:19 GMT If you are marketing products and services, what label are you using for them? I am talking about the words and the images you show your customer when they see your product. The label matters in marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=413 Thu, 08 Mar 2018 06:04:32 GMT Today's business climate calls for a holistic approach to marketing. Are you segmenting your marketing efforts to just those people in your marketing department, or is marketing a part of everyone's job description. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=412 Thu, 01 Mar 2018 06:05:02 GMT There are many promotions of oddball days during the month of March. Why is that? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=411 Thu, 22 Feb 2018 06:40:22 GMT If you are in charge of putting together the annual customer appreciation event next summer, why not do something beyond the typical golf outing and cookout. Take a look at some unique and memorable ideas in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=410 Thu, 15 Feb 2018 05:18:53 GMT Where are you impacting young adults to make a difference in their lives. Saying yes to help a young person may be the best business move you can make. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=409 Thu, 08 Feb 2018 05:39:31 GMT How do you handle changes demanded by your customers? If you do it right, you can turn those changes into a marketing opportunity. What does it take? Transparency and a good marketing plan. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=408 Thu, 01 Feb 2018 05:47:14 GMT Are you using LinkedIn as a marketing tool? More than just a way to connect with professionals, LinkedIn provides a forum to promote your brand. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=407 Thu, 25 Jan 2018 05:32:21 GMT Can you really get people to buy your products and services by planting a message in their psyche without them knowing it? Or can you get someone to find your web site by keyword stuffing? Hoaxes in marketing have been happening for a long time, but it doesn't stop the rumors of these psychological marketing manipulations from happening. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=406 Thu, 18 Jan 2018 06:24:43 GMT There is a lot of money thrown at Super Bowl TV advertising. However, there is more to those ads than just the TV spots. Today's Super Bowl ads have to integrate across several marketing platforms to be successful. You can take advantage of what those marketers already know. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=405 Thu, 11 Jan 2018 05:26:43 GMT Have you heard of the $1000 Business Challenge, where a business is started for $1000 or less in seed money? The movement is gaining traction in entrepreneurial circles. However, there is one element that every business has to have in order to survive: Sales. And there is one thing that is key to sales: Marketing. So how do you ramp up a business that has so little investment capital? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=404 Thu, 04 Jan 2018 04:07:06 GMT Have you turned your Marketing Switch on after the first of the year? That's what is expected in a B2B business environment. Before you do, there are a couple of things you should consider. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=403 Thu, 28 Dec 2017 06:51:58 GMT Trade shows should be a part of your marketing plans for the new year. Some may argue that trade shows are old media, but they fill a vacancy that the new media cannot. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=402 Thu, 21 Dec 2017 05:32:08 GMT Why do you give Christmas gifts? Seasonal gifting makes this time of year hectic, congested, hurried and, dare I say, very different than any other holiday season. So why do you do it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=401 Wed, 13 Dec 2017 14:34:20 GMT What is your risk tolerance? If you are a business owner, there is a certain amount of risk built into your job. However, if you are looking at marketing as another risk your business could do without, you need to rethink marketing. It can actually limit your risk exposure and put feet to your investment. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=400 Thu, 07 Dec 2017 05:05:48 GMT How well do you know your customers? Do you know them by the facts of their life - where they work, what they do at work, how many kids they have, where they went to school - or do you know what they are thinking and feeling? Does it matter? Yes, because people leave companies that don't engage them on a feeling level. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=399 Thu, 30 Nov 2017 05:44:37 GMT Are you marketing to the influencers of your brand? They are people who will not purchase anything from you, but have a big impact on those who do. How do you market to influencers? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=398 Wed, 22 Nov 2017 13:53:56 GMT What are you thankful for this Thanksgiving? Is work one of your points of thankfulness? It should be, because without it, we would not have had Thanksgiving Day. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=397 Thu, 16 Nov 2017 05:35:55 GMT Has your old ways of marketing hit a wall where your customers are no longer reacting to you? There are reasons why you are less effective now than you were in the past. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=396 Thu, 09 Nov 2017 05:30:07 GMT How do you handle your most difficult customer? There may be logical reasons they are difficult and marketing may help alleviate their consternation. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=395 Thu, 02 Nov 2017 05:42:35 GMT How do you turn a business weakness into a strength? It starts with transparent engagement marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=394 Thu, 26 Oct 2017 05:40:22 GMT Is your marketing producing new customers? Are you seeing a return on your marketing investment? You may be eating mac and cheese, but expecting it to taste like spaghetti! Perplexed? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=393 Wed, 18 Oct 2017 13:07:20 GMT How do you ramp up prospects to become your customers? Marketing and business development (a.k.a. first times sales) have to work together to make it happen. And once you have them ramped up to being customers, there is no guarantee they will not exit for another competitor. What can you do? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=392 Thu, 12 Oct 2017 05:36:29 GMT Did the people who built your web site talk you into a blog? And did that blog become a millstone around your neck because you quickly ran out of good content? Never fear! You can breathe life into that dormant blog of yours. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=391 Thu, 05 Oct 2017 06:42:49 GMT Should you be concerned about the recent attacks by revisionist historians, insisting that commemorations of leaders of the past be taken down or disparaged? Does that impact your business, and, more specifically, your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=390 Thu, 28 Sep 2017 06:53:41 GMT Do you need a spark to get your marketing going? Start with a strategic marketing plan. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=389 Thu, 21 Sep 2017 05:41:06 GMT If you think that the future of marketing is found just in online marketing, you may want to rethink your utopian position. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=388 Thu, 14 Sep 2017 05:49:45 GMT If your marketing campaigns need some oomph, try a marketing blitz. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=387 Thu, 07 Sep 2017 06:53:57 GMT Does marketing work without sales now that social media has deemed all traditional marketing to sales techniques untrustworthy? Has content marketing taken the place of transactional marketing techniques? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=386 Thu, 31 Aug 2017 05:41:52 GMT If you are in charge of your company's philanthropic ventures, take a look at the way Jerry Lewis elevated both awareness and public funding the the MDA each Labor Day. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=385 Wed, 23 Aug 2017 07:19:12 GMT Does the marketing methods you used to use so effectively still pack the same punch, or are they as popular as safety viewing glasses the day after the eclipse? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=384 Thu, 17 Aug 2017 06:28:12 GMT What are the three things that need to align to make your marketing work? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=383 Thu, 10 Aug 2017 07:46:37 GMT Is your customer service driving customers closer to you or is it driving a wedge between you and them? Marketing is most effective when customer service is working well. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=382 Thu, 03 Aug 2017 05:55:44 GMT What should you do when your marketing crosses the line of decency in the minds of specific groups? What can you do to avoid these kind of missteps? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=381 Thu, 27 Jul 2017 05:57:38 GMT Is your business gaining or losing momentum? If you are losing pace, do you know why? A good strategic marketing plan builds evaluation into the process. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=380 Thu, 20 Jul 2017 05:43:03 GMT It's the fourth quarter and you still haven't made your annual sales goals. You just wish marketing would help convert some more sales. Looks like you are heading for some stormy weather. What can you do to alleviate the storm? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=379 Thu, 13 Jul 2017 06:54:37 GMT Do you use social media to distribute corporate communications? If not you should. There is a huge upside to doing so. Look no further than the White House for a model of tweeting out official positions. But at the same time, are there risks to handling press releases on social media? Yes there are. Look again at the Trump White House for an example. What is the marketing and communications staff to do? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=378 Thu, 06 Jul 2017 06:04:47 GMT What you say in marketing really matters. Take a look at three critical areas where you need short, concise, attention-grabbing words. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=377 Wed, 28 Jun 2017 13:38:41 GMT Am I doing my job if I just give you what you ask for? Or do I have an obligation, as a marketer, to push beyond what has been done before or what your competition is doing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=376 Thu, 22 Jun 2017 05:37:49 GMT Are you working for a specialist or a generalist business? How you answer that question will help you understand how you should be marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=375 Thu, 15 Jun 2017 05:48:18 GMT Have you ever come up with what you thought was a great marketing idea only to find that it fizzled with the customers? Marketing is full of creative ideas, but how can you keep yourself from jumping the tracks with your Big, Hairy, Audacious, Marketing Ideas? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=374 Thu, 08 Jun 2017 06:45:11 GMT Take a look at our VAC Analysis for understanding and marketing to your clients in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=373 Thu, 01 Jun 2017 07:08:28 GMT We are nearly halfway through the year. How are your sales conversions at this point in the year? Are you reaching your goals? If not, it may be time to evaluate your marketing-to-sales strategies. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=372 Thu, 25 May 2017 05:41:02 GMT What are you doing to remember this Memorial Day? Here are some things to think about in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=371 Thu, 18 May 2017 05:55:45 GMT Content marketing is the driving force behind a lot of the new technology, yet a lot of businesses don't understand how to use it correctly. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=370 Thu, 11 May 2017 06:24:40 GMT Content marketing has been the driver of the new marketing technology. However, with so much information out there, how do you make your content stand out from the pack? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=369 Thu, 04 May 2017 05:37:35 GMT How diverse is your marketing approach? Do you integrate a campaign slogan on all your marketing mediums? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=368 Thu, 27 Apr 2017 05:53:06 GMT Why is it that certain social media posts go viral while others don't? The difference is in who engages with the post - Influencers. They are key to everything we do in marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=367 Thu, 20 Apr 2017 06:15:08 GMT Return on Investment is key to effective marketing. It is the reward for taking a risk on a method to promote your products and services. However, the risk oftentimes freezes business owners into making no decision on marketing. There are other marketing ROIs that should be considered before making a decision against marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=366 Thu, 13 Apr 2017 06:02:50 GMT Abraham Lincoln is revered for his leadership in the midst of crisis. What can you learn about your own leadership from Lincoln's example? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=365 Thu, 30 Mar 2017 08:45:45 GMT Putting an eraser on the end of a pencil was a great invention. It changed the writing tools of choice during the 19th Century, especially in educational circles. As unique of an invention as the eraser stubbed pencil was, it did not sell without intelligent marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=364 Thu, 30 Mar 2017 05:21:50 GMT The push back on fake news sources has put a new emphasis on verifying the validity of facts before publishing anything as news. The fake news emphasis is also shining a light on marketing claims. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=363 Thu, 23 Mar 2017 04:57:13 GMT There is a growing trend in business that sees marketing as nothing more than very good graphic design. While design has its place in marketing, that kind of thinking is costly and will not lead to the ROI all businesses need to survive. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=362 Thu, 16 Mar 2017 05:59:35 GMT Did you think you knew all about St. Patrick's Day Irish traditions? Take another look at the Irish holiday that is really all American. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=361 Thu, 09 Mar 2017 06:11:36 GMT What happens when you spring ahead for Daylight Saving Time this next week? It means that everyone will be grumpy on Monday and productivity will go down - way down! Take a look at my solution to the summer time switch in the latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=360 Thu, 02 Mar 2017 05:52:10 GMT The old saying, "beauty is in the eyes of the beholder," is also true when it comes to your business image. Only in business, beauty is in the eyes of the customer. What they think about your brand is what you really are, not what you hope they will believe. Does your business image need a lift? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=359 Thu, 23 Feb 2017 05:53:09 GMT The economy is picking up steam! Are you ready to market something new to your customers? Before you do, make sure you are seamlessly handing off leads from marketing to sales... you are generating leads from marketing, aren't you? If not, you need to refocus your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=358 Thu, 16 Feb 2017 05:32:43 GMT PT Barnum made a fortune taking his circus from town to town. He was a master at promotion, especially when it came to building intrigue around his product. Learn a marketing lesson from the Greatest Show on Earth. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=357 Thu, 09 Feb 2017 05:36:47 GMT There is a trend in business today that attempts to merge HR and Marketing - especially when it comes to managing the two departments. This is an odd mix in the traditionalist sense. However, there are some areas where it makes sense. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=356 Thu, 02 Feb 2017 05:08:08 GMT Today is Groundhog Day and all eyes are on the tiny town of Punxsutawney, PA, where a groundhog named Phil will emerge to see if he sees his shadow. How did this small burg in western PA come up with this idea to market their town? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=355 Thu, 26 Jan 2017 06:42:26 GMT How do you become inspirational on a gray sky day? You need a cheerleader. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=354 Thu, 19 Jan 2017 05:25:43 GMT The use of social media for business has been a source of concern for many marketing leaders. However, there are ways to use social media that tells your story well and steers away from controversy. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=353 Thu, 12 Jan 2017 05:05:44 GMT Do you have a marketing compass? Is there a plan that is guiding what you do as you try to sell your products and services? Without a marketing plan, you will be like a ship without a compass. Can you get to where you want to go? Maybe, by chance, you will eventually get there, but it is much easier when you have a marketing plan guiding you. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=352 Thu, 05 Jan 2017 05:48:34 GMT Do you have all of your marketing bases covered or have you shifted all of your resources to one type of marketing, hoping it will meet all of your needs? If so, you are risking losing customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=351 Thu, 29 Dec 2016 05:36:08 GMT How do you deal with hard times in your business? Let me suggest that marketing has a big role to play in moving you through the struggle of adverse times. It begins with an honest analysis and then a bold step forward. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=350 Thu, 22 Dec 2016 05:11:08 GMT What gets you in the spirit of Christmas? For me, it's the music. One particular song especially turns my heart towards Christmas, but it almost didn't happen. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=349 Wed, 14 Dec 2016 15:37:33 GMT The classic stop-action TV special, Rudolph the Red-Nosed Reindeer was broadcast for the 53rd year last weekend. You probably have known the song since you were a child... "you know Dasher and Dancer and Prancer and Vixen...but do you know the most famous reindeer of all?" The most famous reindeer is also the one who was borne out of a marketing campaign. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=348 Thu, 08 Dec 2016 05:21:01 GMT How do you go about creating marketing campaigns to attract your target market to yourself. Is it the result of the boss coming up with a great idea and forcing it on everyone? Is it the result of a committee coming up with a long list of positive attributes? There is a better way to come up with a marketing campaign. It starts with a slogan. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=347 Thu, 01 Dec 2016 05:39:42 GMT Who is your target market? How do you define them? Do you know when your target has shifted? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=346 Wed, 23 Nov 2016 05:37:11 GMT Today we are exploring the very odd tradition of pardoning a Thanksgiving turkey by the Chief Executive of the United States. Take a look at a very absurd tradition in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=345 Thu, 17 Nov 2016 06:19:12 GMT As I celebrate 20 years in business, I have reflected back on some of the places I have traveled to do photo sessions with clients. There have been some unusual requests to get just the right shot, some sobering reminders of where we have trod that are no more and others that are just downright odd! Take a walk down my twisted path of 20 years of photo shoots in unusual places. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=344 Wed, 09 Nov 2016 18:33:25 GMT A historic election took place this past Tuesday. Donald Trump, businessman, was elected to be the President of the United States. Why? Because the voters had tired of career politicians skating their way to the White House. A change was needed, and a change was voted into office. Could the same thing be happening to your business? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=343 Thu, 03 Nov 2016 06:31:44 GMT On the eve of our 20th Anniversary in business, I reflect back on some of the things I have learned. Take a look at my latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=342 Thu, 27 Oct 2016 05:29:30 GMT There is often a misconception surrounding the new media, that customers will flock to you via your social media posts or your web site. The technology will drive them there. This is not the case. In fact, if you are looking to sit back and let the sales roll in, the opposite may be true. The new media may make your sales staff busier than they have ever been in the past. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=341 Thu, 20 Oct 2016 13:21:59 GMT How do you get customers to try your brand for the first time? What keeps them coming back to purchase from you again and again? The answer is brand loyalty. How do you build brand loyalty? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=340 Thu, 13 Oct 2016 03:59:08 GMT We are merely three weeks away from the most bizarre presidential election in my memory. What can you learn from presidential politics? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=339 Thu, 06 Oct 2016 08:53:05 GMT Marketing works best when your brand becomes the solution to a common problem. How do you make that happen with your brand? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=338 Thu, 29 Sep 2016 05:10:24 GMT Mascot icons are a good way to get people to notice your brand. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=337 Wed, 21 Sep 2016 19:21:00 GMT How much influence does your marketing have? If you need a boost, you might consider an endorsement from a person on renown. Even in our world of social media feedback, endorsements from the right people still work. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=336 Thu, 15 Sep 2016 04:57:01 GMT If you are looking for a way to get your brand in front of people in a fun, inviting way, fall festivals and outdoor recreation events are good opportunities. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=335 Thu, 08 Sep 2016 05:20:04 GMT Inbound marketing has become the leading methodology used for online business promotion. However, there are two key actions that you need to make inbound marketing work. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=334 Thu, 01 Sep 2016 05:34:42 GMT September is a busy time in marketing and Labor Day signals the beginning of budgeting and year-end sales statistics. In other words, it is time for marketing to measure up for this year's sales and project the future. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=333 Thu, 25 Aug 2016 04:51:29 GMT Flash back 100 years and you will find that futurists thought our lives would be much different than they really are, except for one eerily close-to-reality prediction about the way we communicate information. And should you be concerned about this if you are in charge of marketing for your business? Yes! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=332 Wed, 17 Aug 2016 12:07:56 GMT What do you do in your business when the unexpected happens? It may be your best marketing opportunity. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=331 Thu, 11 Aug 2016 04:51:15 GMT The Rio Olympics have been full of bad press and controversy by the host city. What can you learn about marketing communications from Rio? Plenty! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=330 Thu, 04 Aug 2016 05:41:28 GMT Does creativity still matter in marketing today? Yes, and maybe even more than ever with all the marketing messages that are competing for your attention. Creativity is the first thing we notice when we look at a piece of marketing. But too often, creativity gets pushed aside as a piece that anyone can accomplish. If you are thinking that way, you are in danger of making a big marketing mistake. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=329 Thu, 28 Jul 2016 05:34:23 GMT In your business, what do you do with requests for charitable giving? You cannot say yes to all of them, but if you say no, you run the risk of damaging the good name of your company. What's a good marketer to do? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=328 Thu, 21 Jul 2016 06:18:41 GMT What can you learn about marketing from a bottle of water? You mean water, which used to be free from the tap, which we have rejected in favor of the same thing in a bottle, which we now pay for? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=327 Thu, 14 Jul 2016 05:04:58 GMT Is there a difference between what a customer, who has purchased something from you, and a prospect, someone who has an interest in your brand, but has not yet purchased anything, perceives your brand? Take a look at the latest gaming craze - Pokemon Go - for an example of experience vs. reputation branding in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=326 Thu, 07 Jul 2016 05:19:24 GMT Does your marketing, sales and customer service departments operate independently of each other or are they working together? Marketing is expanding its role and must have not only the input from the other two disciplines, but also must have some control over what is happening in those two arenas as well. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=325 Thu, 30 Jun 2016 05:32:41 GMT Does sponsoring events really gain you any marketing traction or is it all just a big waste of marketing dollars? It is not if you have the right goals and work the event for your brand's advantage. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=324 Thu, 23 Jun 2016 05:20:01 GMT Are the Millennials loyal to any brand? Research says that they may be more loyal than the other generations that preceded them, that is, if you know how to approach them with your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=323 Thu, 16 Jun 2016 05:22:17 GMT What are you reading into your social media engagement analytics? If someone likes your social media post, does it mean they like you enough to buy from you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=322 Thu, 09 Jun 2016 07:47:54 GMT What happens when you have a chipmunk tearing up your lawn? Ignore it and hope it goes away? That never works! The same is true of business. Do you have a glaring problem? Ignore it and it will take up residence in your business. Are there similarities between chipmunk control tactics and solving business problems? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=321 Thu, 02 Jun 2016 05:10:58 GMT What does the spread of Zika through mosquitos have to do with marketing? You may be surprised! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=320 Thu, 26 May 2016 05:15:31 GMT It has been 39 years ago since the first episode of Star Wars was released. It was one of the most successful movies of all times. The trick to the success of Star Wars was the unique way it was marketed. Take a look back at the iconic movie that started it all and the slick way it was marketed on our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=319 Thu, 19 May 2016 06:08:33 GMT When is it time to change your logo? It may have more to do with what your target market thinks than the aesthetics of design. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=318 Thu, 12 May 2016 05:50:46 GMT Is your marketing handing off leads to your sales team? If so, what is the sales team doing with the leads? Likewise, is your sales team needing more than brand awareness from your marketing team? Marketing and sales should work hand in glove. All too often, they don't. Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=317 Thu, 05 May 2016 09:19:20 GMT Mother's Day is just three days away! Have you bought her flowers yet? This weekend is one of the largest days of flowers sales in the U.S. How did it get this way? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=316 Thu, 28 Apr 2016 05:32:55 GMT Have you ever stepped back and taken a look at the good things in your life, whether they be a step away to divert disaster or a step into something fortunate? An event this week caused me to think about such things. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=315 Thu, 21 Apr 2016 04:58:14 GMT It was sixty years ago that the classic film, The Ten Commandments hit the big screen. What are the Ten Commandments of Marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=314 Thu, 14 Apr 2016 05:04:59 GMT What can you learn from the Lincoln assassination? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=313 Thu, 07 Apr 2016 04:55:25 GMT Has the long, drawn-out economic bad times kept you from marketing your business? Are you unsure that if you try to market yourself there will be no ROI? Economic downturns are to business what rain delays are to baseball. But do baseball players stop practicing when it rains? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=312 Thu, 31 Mar 2016 05:08:01 GMT There is a marketing trend that is sweeping over business today that suggests you should spend all of your marketing budget on online media. This goes against conventional wisdom that spread marketing dollars across several mediums. Does the "all in" strategy have some justification? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=311 Thu, 24 Mar 2016 06:29:22 GMT How effective is your web site as a marketing tool? Your analytics will show you. But with so many charts and graphs in statistical software, what are the most important stats you should keep an eye on? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=310 Thu, 17 Mar 2016 07:56:45 GMT What makes you stand apart from your competition? Especially if you are in a service sector that is regulated, what makes people come to you instead of your competition who is offering the very same products as you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=309 Thu, 17 Mar 2016 07:53:38 GMT What is the power of influence? Former First Lady Nancy Reagan is known for her influence in political circles even though she never held office. Many times, we marginalize the people who are the influencers of our customers, but we should really be marketing to them. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=307 Thu, 25 Feb 2016 08:16:33 GMT How do you deal with your difficult customers? Customer service is one of the main reasons people choose to buy from you again or to buy from your competitors. How do you retain the business of a customer who is disgruntled? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=306 Thu, 18 Feb 2016 06:58:08 GMT Do you measure the mood of your customers? When people are feeling good, they are more inclined to buy. Hint: Spring is only 31 days away! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=305 Thu, 11 Feb 2016 08:22:43 GMT As Valentine's Day approaches, we look at the marketing of two different types of candy. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=304 Thu, 04 Feb 2016 08:48:37 GMT Does your business brand clearly communicate what you are selling? Is it found on search engines in the correct industry? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=303 Thu, 28 Jan 2016 07:44:55 GMT What does the Baseball Hall of Fame and marketing have to do with each other? Quite a bit! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=302 Thu, 21 Jan 2016 08:11:16 GMT Customer service may be the block on which all of your marketing efforts is most dependent. You can have all of the rest of your marketing inline, but if your customer feels like you have disrespected them, the whole thing will fall apart. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=301 Wed, 13 Jan 2016 12:54:56 GMT Does your web site tell a person at a glance what you are selling and how to make a purchase? When there is an emergency, no one needs to wade through fluff to find out how to buy from you. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=300 Thu, 07 Jan 2016 08:28:07 GMT If you are not using content marketing as a way to gain credibility with your customers, you should consider doing so. Content marketing is the new leader in product awareness, But how do you get from content to a sale? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=299 Thu, 31 Dec 2015 08:23:41 GMT This time of year we are encouraged to look back over the past year's highlights at the same time we are resolutely planning changes for the upcoming year. That's not a bad marketing practice in your business. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=298 Thu, 24 Dec 2015 10:05:32 GMT We have spent the past month getting ready for Christmas. Are you ready? This is a common question I am asked this time of year. Ready for what? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=297 Thu, 17 Dec 2015 07:11:13 GMT How do you sell a newly invented product to people when they have never used it before? 112 years ago the Wright Brothers first flew an airplane at Kitty Hawk, NC. But their real feat was making the airplane an acceptable mode of travel when people had yet to fully embrace automobiles. How did they do it? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=296 Thu, 10 Dec 2015 07:06:48 GMT A little act of kindness can go a very long way, especially if you make a habit of doing it every day. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=295 Thu, 03 Dec 2015 07:11:22 GMT Take a look at one of the greatest entertainment success stories ever: Walt Disney. Do you know what inspired his entertainment empire? Failure! It's what he did with failure that made him great at what he did: imagine beyond what everyone else was doing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=294 Thu, 26 Nov 2015 08:06:33 GMT On a day meant to reflect on the goodness of our lives, and the source of that goodness, have a truly thankful Thanksgiving Day! Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=293 Thu, 19 Nov 2015 06:59:19 GMT Have you ever wondered why we eat the same foods every year at Thanksgiving? Take the turkey, for instance. Why do we stuff the bird and roast it every year? Do you think it had something to do with the Pilgrims and Indians at the first Thanksgiving? No, it has to do with marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=292 Thu, 12 Nov 2015 07:02:21 GMT In the middle of figuring out how to market to the Baby Boomers and the Millennials, you ought to be paying attention to Generation X. Remember them? They like to spend money and they might have just come into something that has them spending it after seven years of a bad economy. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=291 Thu, 05 Nov 2015 07:28:24 GMT One of the oldest marketing gimmicks is to entice someone to buy from you by giving them something free. Free always comes with a catch, such as buy one, get one free (BOGO!) The price of that free item is buying the first item. How does that play out in today's techno-savvy world of social media? If you play it right, very well. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=290 Thu, 29 Oct 2015 06:53:32 GMT Have you used the "good, better, best" scenario to try to sell a customer? That method may not work much longer because we have a new generation that want the "best" at the bottom price... or free! What can you do about this? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=289 Wed, 21 Oct 2015 17:15:17 GMT In the 1989 film, Back to the Future II, Marty McFly was sent forward in time to October 2015 where the Cubs were winners of the World Series, breaking a 107 year old curse. But the Cubs have failed once again to get into the World Series. What does this have to do with marketing in 2015? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=288 Thu, 15 Oct 2015 06:59:35 GMT This is the time of the year when farmers are harvesting their crops. There is a lot you can learn about marketing from examining the steps a farmer takes to get crops to the point they are ready to harvest. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=287 Thu, 08 Oct 2015 06:46:02 GMT Have you lost your direction in marketing? Are you going the wrong way? How would you know? There are warning signs that you should heed. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=286 Thu, 01 Oct 2015 06:30:44 GMT Are you making business progress forward with your marketing efforts? How can you really tell if you are or your are not? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=285 Thu, 24 Sep 2015 06:51:30 GMT What is the bedrock of your life? In other words, what have you called permanent - the thing you can always rely upon - to carry the weight of your business and the things that make up your life? Is it really stable or have you built upon a sinkhole? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=284 Thu, 17 Sep 2015 06:57:18 GMT One piece of misinformation can cause your marketing and communications world to be turned upside down. Here are some tips to keep that unfortunate piece of misinformation from getting to your customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=283 Thu, 10 Sep 2015 07:01:51 GMT Right now is a good time to take a look at the effectiveness of your marketing plan, especially if you are building a budget for next year. What's effective and what is not? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=282 Thu, 03 Sep 2015 06:59:25 GMT Urgency is a stealer of time. In business, urgency elbows out the most important tasks in favor of "got to have it NOW!" Urgency is also a killer of marketing plans. It robs marketing budgets of proper funding in lieu of last minute, little thought out marketing opportunities. How do you manage the urgent? Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=281 Thu, 27 Aug 2015 07:26:06 GMT With a volatile market, businesses look to the future and hold onto what they have. This is not a good sign if you are responsible for marketing, which is typically looking 6 months ahead. What can you do to keep your marketing moving forward during a down economy? How about outsourcing your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=280 Thu, 20 Aug 2015 08:20:14 GMT Does your neighborhood have an annual garage sale? If so, take a marketing lesson from this event and learn how you can make those lessons work for your business. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=279 Thu, 13 Aug 2015 08:49:40 GMT How do you handle explosive customers? Do you try to ignore them? Do you just take your lumps and cower in their presence. Take a look at some ideas on keeping the fiery personalities in check. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=278 Thu, 06 Aug 2015 08:16:51 GMT How do you handle criticism, negative reviews and nasty comments on your social media sites? Should you respond to everyone who leaves a comment or ignore them? Here are some helpful tips. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=277 Thu, 30 Jul 2015 07:45:38 GMT If you write a blog post, you need to read this article. If you want people to read what you have written, you have to draw them in and there is a simple device to do that: a good headline. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=276 Thu, 23 Jul 2015 04:24:32 GMT Have we lost touch with all new ideas in creative thinking when it comes to marketing? Is there anything new under the sun? So many so-called creative ideas in marketing are merely copy-cats of the competition. This is a huge mistake. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=275 Thu, 16 Jul 2015 12:09:48 GMT Do words mean something? They do if you are in marketing. Yet so many marketing communications are in need of a copy editor to correct grammar, spelling and sentence structure. The recent photos of Pluto bring to mind a frequently misspelled and misunderstood word. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=274 Thu, 09 Jul 2015 08:03:09 GMT What causes a customer to return to you to purchase again and again? Retention marketing is all about making sure the first time customer has had a good experience with you and incentivizing them through your door again. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=273 Thu, 02 Jul 2015 10:01:19 GMT Is social media an outlet for free speech or the weaponry of fascism? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=272 Thu, 25 Jun 2015 09:25:47 GMT How you manage customer service complaints will impact your retention marketing efforts. However, ignoring customer service complaints, particularly those that come through social media, is asking for trouble, similar to the Roswell alien UFO theories. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=271 Thu, 18 Jun 2015 08:09:44 GMT Have you ever wondered when the payoff for all your content marketing is coming down the tracks? Just when does it contribute to your bottom line? It doesn't unless you learn to transition from content to hook. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=270 Thu, 11 Jun 2015 09:07:56 GMT How well does your marketing make a distinction between you and your competition? Take a marketing clue from an old cowbell player. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=269 Thu, 04 Jun 2015 11:00:02 GMT What can you learn from your failures? You cannot point to a successful business where the founders ran aground, many times more than once. Take a look at the development of the Ford Motor Company from its roots to see how Henry Ford made an expensive toy for the rich into the primary mode of transportation for the masses. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=268 Thu, 28 May 2015 08:10:21 GMT Why do your customers choose you and not one of your competitors? What is unique about your products or services that make them want to buy from you and not someone else? The tipping point may come down to very subtle differences that you should be marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=267 Thu, 21 May 2015 10:00:46 GMT Is your tagline connecting your target market with your brand? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=266 Thu, 14 May 2015 08:20:39 GMT What can you learn about a marketing plan from the travels of Lewis and Clark? For one thing, having a plan based on the wrong information will cause you to have the wrong tools for the task ahead. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=265 Thu, 07 May 2015 08:21:19 GMT Social media has been a great outlet to make a statement about the things we are passionate about. It also has become a forum for some of the nastiest exchanges between people which typically degrades quickly into a name calling tit for tat. Have we crossed a line, and if so, exactly where are we marching off to when we suggest that our opinions are the only ones that will be tolerated? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=264 Thu, 30 Apr 2015 08:45:59 GMT Blogging has become the new in "thing" at the forefront of content marketing. But if you are putting out incredibly boring content that no one reads thinking you will land at the top of a Google search, stop kidding yourself. Content marketing can be a powerful tool if you do it right. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=263 Thu, 23 Apr 2015 15:16:07 GMT When should you make a bold move in your business and when should you hold tight to what you have? Take a lesson from one of the most successful business leaders in history. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=262 Wed, 15 Apr 2015 22:31:58 GMT Who could have stopped Lincoln's assassination? The answer might surprise you. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=261 Thu, 09 Apr 2015 08:13:31 GMT What is your definition of marketing? Is it advertising? Is it brand awareness? Is it consumer research? How about throwing a customer appreciation luncheon or putting your logo on a T-shirt? What exactly is marketing? It is a big umbrella that covers several business activities trying to achieve a single goal. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=260 Thu, 02 Apr 2015 08:24:03 GMT This week has seen a lot of trending hatred spewed about my state: Indiana. It has caused a lot of businesses to feel boxed in and forced to make a statement. To those who have bothered to read the law at the center of the dispute, I have yet to find anyone who objects to its wording. Yet, there is a wave of criticism for those who say that truth plainly. They are shouted down as haters. What happens when the truth is seen as a lie and a lie is seen as the truth? What happens when your business is targeted as bigoted or worse? Take a look at my latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=259 Thu, 26 Mar 2015 07:53:13 GMT Why should a customer buy from you and not your competition? The answer to that question is part of your unique selling proposition. But does it have the wow factor that you need to convince the buyer that you are better? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=258 Thu, 19 Mar 2015 08:16:08 GMT There are four things that will make your customers leave you. At each of the four functions, marketing needs to be engaged. Mess up at any one of them and your brand reputation is at risk. Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=257 Thu, 12 Mar 2015 07:45:57 GMT If you are thinking of expanding either your product or service lines offered to customers, you should take a SWOT analysis first. This is part 2 of our take on using the SWOT from the perspective of your customers before launching something new. http://www.yaney.net/NailingPost.aspx?pid=256 Thu, 05 Mar 2015 08:37:23 GMT A SWOT analysis is a great way to gain perspective on your business and, in particular, your marketing strategy. The next two weeks I am devoting my blog to effectively using the SWOT from the perspective of your customer. This is week one. Read the Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=255 Thu, 26 Feb 2015 08:01:29 GMT Have you been promised that if you use a certain marketing tool, you will have floods of customers knocking down your doors to do business with you? There is a golden ticket in marketing, but it is not a marketing tool. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=254 Thu, 19 Feb 2015 08:16:39 GMT Customer service is integral to your retention marketing efforts. In today's business environment, you cannot afford to lose customers. How do the two disciplines work together? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=253 Thu, 12 Feb 2015 08:18:01 GMT Take time to do a little experiment and you will end up with a marketing strategic plan for your products and services. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=252 Thu, 05 Feb 2015 08:58:11 GMT If you watched the Super Bowl, you probably have your favorite commercials. The Super Bowl is the launching ground for many great ad campaigns and the failure of others. Take a look at the ads my unscientific group of friends chose as the best... and why we remember them. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=251 Thu, 29 Jan 2015 08:13:44 GMT If you want to use your web site and your social media presence as serious marketing tools, your online marketing needs to be leading to a sale. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=250 Thu, 22 Jan 2015 08:33:50 GMT What makes a web site a successful marketing tool? Take a look at the basics of web design from a marketing perspective in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=249 Thu, 15 Jan 2015 08:11:07 GMT What makes a logo an effective label for your brand? The answer is it has to be memorable. How do you make a logo remembered in the minds of customers? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=248 Thu, 08 Jan 2015 09:41:33 GMT What should you be considering when you design a marketing brochure? We are taking you back to the very basics of design and content. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=247 Fri, 02 Jan 2015 10:02:56 GMT How do you use social media as a marketing tool without the risk of getting taken to task by some rogue comment left on your site? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=246 Wed, 24 Dec 2014 09:19:00 GMT Just what are we seeking to accomplish with this rush up to Christmas Day? There is no other holiday quite like this one, where we prepare for the better part of a month and race right up to the Christmas Eve deadline to get ready for it. What is "it"? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=245 Thu, 18 Dec 2014 07:14:14 GMT As businesses begin to get busy again, the great ideas you had that didn't work in a bad economy may be worth recycling now. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=244 Thu, 11 Dec 2014 08:21:47 GMT What do Abraham Lincoln's views on slavery and an advertising slogan for sugar-free gum have to do with each other? They both are examples of influence in the way we think. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=243 Thu, 04 Dec 2014 07:46:11 GMT Without a successful launch, new products and services are doomed to disaster. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=242 Thu, 27 Nov 2014 07:54:48 GMT Does gratitude last past Thanksgiving Day with you? Take a look at the Gratitude Challenge and our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=241 Thu, 20 Nov 2014 08:09:56 GMT How do you market your business on social media when it is so unlike any other entertainment venue? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=240 Thu, 13 Nov 2014 08:22:14 GMT Is marketing just a matter of luck? Is it being in the right place at the right time when a customer decides to make a purchase or is there more to it than that? Before the split second it takes a customer to make a purchasing decision there is a lot of planning and implementation to guide his reach. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=239 Thu, 06 Nov 2014 08:16:24 GMT Are you confused about what the analytics from your web site and social media activity really mean? Are Page Views and Impressions the same thing on different media? No, but they both serve a marketing function. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=238 Thu, 30 Oct 2014 08:15:04 GMT What can you learn about marketing from the antics of political advertising right before an election? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=237 Thu, 23 Oct 2014 08:35:09 GMT Who are the people that are following you on your social media? Have you ever examined them and compared them to your target market? There are three groups of people who you should be focusing your marketing efforts on. But how engaged are they with your marketing? Take a look at the latest edition of the Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=236 Thu, 16 Oct 2014 09:27:07 GMT If you are involved in tradeshows, you know that they can be highly successful marketing events for meeting new customers... or they can be a total bust. How do you get the most out of your tradeshows? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=235 Thu, 09 Oct 2014 06:02:49 GMT If you are a small business that is contemplating what will happen when the next generation of leaders take over at the helm of your company, you need to read this article. http://www.yaney.net/NailingPost.aspx?pid=234 Thu, 02 Oct 2014 08:36:31 GMT For many businesses, being active on social media is a daunting task. Posting in a timely manner is challenging. Keeping good content on your sites is sometimes hard to find. And what do you do about the hateful comments followers leave on your site? If any of these are challenging you, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=233 Thu, 25 Sep 2014 08:18:44 GMT Do your marketing methods bring you new customers? If marketing is not resulting in sales, it is time to reevaluate the methods you are using. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=232 Thu, 18 Sep 2014 07:49:15 GMT How big a role does social media play in marketing in the emerging economy? A very big role. But can you effectively market using social media without a human touch? Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=231 Thu, 11 Sep 2014 08:19:08 GMT As we move out of years of bad economic times, marketing mediums have changed. That, in part, has to do with the emergence of Gen Y into the workforce. But it also has to do with the efficiencies and immediacy of mobile marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=230 Thu, 04 Sep 2014 08:09:08 GMT Out of every bad economy of any length of time comes opportunities for new customers and redefining the expectations of your current customers. Are you ready for your new customer base? Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=229 Thu, 28 Aug 2014 08:21:33 GMT This is the second in our series on marketing in the emerging economy as we work past the worst business climate of nearly 80 years. This week deals with defining your company. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=228 Thu, 21 Aug 2014 08:19:09 GMT Since 2001, we have had seven years of incredible growth in our economy followed by the past six years of no growth. If we are emerging from the days of the Great Recession and the aftermath of it, what should you be doing with your marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=227 Thu, 14 Aug 2014 07:59:12 GMT We are 25 years removed from one of the most significant events of the Twentieth Century - the grassroots revolt against the Eastern Bloc culminating with the tearing down of the Berlin Wall. Freedom came to people who had been repressed for decades. After 25 years, do we recognize that our liberties are once again at stake, but this time it is not the communist who are walling us in, it is ourselves. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=226 Thu, 07 Aug 2014 06:23:33 GMT Who are you beyond your job title? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=225 Thu, 31 Jul 2014 08:05:22 GMT Is there a smoking gun in marketing? Is there a marketing trigger you can pull that will convert a prospect into a customer every time? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=224 Thu, 24 Jul 2014 08:34:57 GMT Content marketing is the buzz in reaching millennials. But how do you know if your content marketing is having any impact? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=223 Thu, 17 Jul 2014 08:49:04 GMT Just what percentage of your gross sales should be dedicated to marketing? If you are in charge of your marketing spending, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=222 Thu, 10 Jul 2014 08:43:52 GMT There is something about talking face to face with a customer that will give you all kinds of useful marketing information. The art of marketing face to face is becoming somewhat of a lost art in our wired world, but is critical to retaining clients. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=221 Wed, 02 Jul 2014 23:04:55 GMT Are you attending a fireworks show on Independence Day? Beyond the light show in the night sky, there is a good reason to attend. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=220 Wed, 25 Jun 2014 22:50:54 GMT Successful often follows failure. What are you doing with your own failures? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=219 Thu, 19 Jun 2014 08:27:56 GMT We are living in a politically charged world that is deciding what is and is not free speech. If you agree with them, you can say anything you like. If you don't agree, then you are a hater. It is having a huge impact on the way you market your business product and services. Where did the honest debate go? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=218 Thu, 12 Jun 2014 08:37:43 GMT In a world where we are constantly being bombarded with marketing visual images, how do you stand out? It depends upon the imagery you have deposited in people's memory cabinet. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=217 Thu, 05 Jun 2014 07:53:08 GMT What can you learn about marketing from Benjamin Franklin's fabled story of flying a kite in a thunderstorm? There's more than meets the eye in this quasi-science experiment. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=216 Thu, 29 May 2014 08:45:50 GMT Are you using a slogan in your branding? Slogans (AKA taglines) can be a real plus to helping your customer remember you. They can also amount to wasted words that mean nothing to your target market. Here are a few tips to keep your customer remembering your brand through your slogan. http://www.yaney.net/NailingPost.aspx?pid=215 Thu, 22 May 2014 06:56:26 GMT This Memorial Day, take time to reflect on what the day is all about. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=214 Thu, 15 May 2014 08:35:48 GMT Do you have a marketing plan for your business? A good marketing plan will help you achieve your sales goals, define your target market and adjust for unexpected changes. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=213 Thu, 08 May 2014 07:43:03 GMT Does your marketing look pretty much like everyone else in your industry? Try a little creativity with your marketing this summer. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=212 Thu, 01 May 2014 07:54:35 GMT What is marketing's role when an employee does something wrong and it goes viral? Beyond damage control, marketing is charged with building the corporate brand - and in this case, reconstructing it. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=211 Thu, 24 Apr 2014 08:48:01 GMT Is there one thing that will bring a flood of sales to your business? There may be one thing in marketing that makes a customer out of a prospect, but there are three phases of marketing to attract them, sell them and keep them. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=210 Thu, 17 Apr 2014 07:47:42 GMT There are similarities in the way marketing was handled in the golder age of radio and what is now happening with the new media. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=209 Thu, 10 Apr 2014 08:57:59 GMT When should you change out the creative aspects of your marketing and when should you stick with what you have already established? There is a tug of war that happens between the traditionalists and the creative changers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=208 Thu, 03 Apr 2014 09:17:18 GMT If you are using LinkedIn, you need to know that they are discontinuing their Products and Services pages. Their new Showcase pages are designed to help you market your products and services in a much more targeted way. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=207 Thu, 27 Mar 2014 08:36:10 GMT Are you using html cookies as part of your marketing tactics? If not, you should look at this stealth way of finding your target audience. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=206 Thu, 20 Mar 2014 08:37:56 GMT Does it seem like every time you lay down money for a sponsorship or a big event, someone is telling you what a marketing boon it will be to your bottom line, but after the event they are just talking about promoting your brand? Does promoting the brand ever pay off in sales? It does if you do it right and have a long view of how you get there. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=205 Thu, 13 Mar 2014 08:28:33 GMT Celebrities have been endorsing products for a very long time. It seemed to be a timeless marketing tactic, but has seemed to have met its match with the informed younger set. Who do they respect as an endorser of products? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=204 Thu, 06 Mar 2014 09:04:30 GMT Marketing is about good timing. If you market to your customers just before they are ready to make a purchase, your sales will be golden. When is the right time? There are tools that can help you figure out just how interested your customer is prior to the sale. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=203 Thu, 27 Feb 2014 08:44:07 GMT Does it feel like you are throwing hundred dollar bills in the ocean when you are doing your marketing buys? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=202 Thu, 20 Feb 2014 08:30:04 GMT How effective are you in using social media in your marketing strategies? Could it be that we just don't understand the business connection to the new media? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=201 Thu, 13 Feb 2014 07:56:21 GMT Is customer service killing your marketing efforts? Maybe you have boxed yourself in. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=200 Thu, 06 Feb 2014 08:04:05 GMT There is a culture of technology that has grown up with young adults. Understanding what they value and what their attitudes are concerning social media sites will shape how you go about marketing to them. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=199 Thu, 30 Jan 2014 08:28:41 GMT When you watch the commercials during the breaks of the Super Bowl on Sunday, how many have you already viewed? Gone are the days when we were surprised with the wit of these commercials because many of them have been playing on social media for weeks. Take a look at how social media is having a big impact on TV advertising's biggest day. http://www.yaney.net/NailingPost.aspx?pid=198 Thu, 23 Jan 2014 08:26:56 GMT Is there marketing success if you never complete a sale? Too often we get so wrapped up in the methods and tools of marketing that we lose site of the goal of marketing. Not everything is as it seems. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=197 Thu, 16 Jan 2014 07:57:23 GMT Are you waiting on the golden moment in marketing when everything works right and you come away with a huge bounty, like you just robbed a Brink's truck? Marketing is full of details. Let one slip and your golden moment could slip away as well. Learn a lesson from the crime of the century. http://www.yaney.net/NailingPost.aspx?pid=196 Thu, 09 Jan 2014 06:59:11 GMT What causes you to stop and appreciate the little things in life? Healthy people take time to reflect. In my case, it took a frigid winter storm. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=195 Thu, 02 Jan 2014 08:10:34 GMT Happy New Year! And what does 2014 have to offer that did not work in 2013? There are some trends in marketing that you should be taking advantage of in the new year. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=194 Thu, 26 Dec 2013 09:13:24 GMT After the party is over, what have you been left with this Christmas season? At the end of the day, hopefully the permanent stuff of life. Take a look at our latest Nailing Post - and Merry Christmas plus one. http://www.yaney.net/NailingPost.aspx?pid=193 Thu, 19 Dec 2013 07:04:55 GMT Are you using the correct tools for the marketing task you are trying to accomplish? What works for one phase of marketing will not work for another. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=192 Thu, 12 Dec 2013 08:14:41 GMT Today, your brand could be under attack in social media in a hyper second. Is your brand standing for the same things your customers are saying? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=191 Thu, 05 Dec 2013 08:06:36 GMT If you are looking at a career shift or are contemplating starting a new business, first find the work that no one else wants to do. http://www.yaney.net/NailingPost.aspx?pid=190 Fri, 29 Nov 2013 09:06:23 GMT Black Friday started about a month ago. The reason for this is retailers are concerned that the traditional day-after-Thanksgiving-to-Christmas shopping season will not yield enough cash through their stores to turn a profit. We are living through uncertain times. How do you market through them - from Black Friday and beyond? Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=189 Thu, 21 Nov 2013 09:02:26 GMT Mobile marketing could be the greatest medium ever invented. Mobile phones have saturated the market and we are rarely without them. However, how accepting is the market of your message coming across their phone? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=188 Thu, 14 Nov 2013 08:06:57 GMT How do small products and services become so engrained in our day-to-day living that we see them as essential to life? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=187 Thu, 07 Nov 2013 08:10:23 GMT Marketing is essential to the success of any business, but many businesses stifle their growth with excuses for not marketing their products and services. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=186 Thu, 31 Oct 2013 08:51:15 GMT Decisions are made about your brand at a glance. Do you know what you are conveying to your potential customers? http://www.yaney.net/NailingPost.aspx?pid=185 Thu, 24 Oct 2013 08:38:08 GMT Do you market your slam dunk, exceptional and professional services from a company that has been doing it for 25 years? If so, you may have old cliche' syndrome. Marketing cliche's are great devices, but they have a short shelf life before they lose their effectiveness. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=184 Thu, 17 Oct 2013 06:15:00 GMT There is a bug that can bite you and destroy your marketing strategy. The bug is falling in love with a marketing medium. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=183 Thu, 10 Oct 2013 08:04:39 GMT If you are using a SEO strategy that stuffs your web site full of keywords in hopes of landing on the first page of a Google search, you are wasting the effort. Search engines have changed the way they operate, but many SEO marketing strategies have not. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=182 Thu, 03 Oct 2013 07:10:29 GMT Bank robbery never works, yet people keep trying. In your marketing budget, there may be some things that don't work either - and they are costly. Can you see the similarity? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=181 Wed, 25 Sep 2013 22:03:30 GMT If your marketing is not taking the mobile market into consideration, you are missing a big opportunity. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=180 Thu, 19 Sep 2013 07:45:49 GMT Social media is having a big impact on how we gain access to target market information. But some people are asking, "What happened to privacy?" Have you yet embraced the power of Big Brother? http://www.yaney.net/NailingPost.aspx?pid=179 Thu, 12 Sep 2013 07:44:24 GMT How do you respond to asks for sponsorships, charitable gifts, involvement in civic or nonprofit causes? Most of the time, this kind of request falls to marketing. How do you make this work when budgets are tight? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=178 Thu, 05 Sep 2013 08:06:14 GMT What can you learn from one of the worst product launches in business history? Take a look at the Edsel and our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=177 Thu, 29 Aug 2013 08:02:59 GMT The mail will not be delivered on Labor Day, and that is more significant than you can imagine. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=176 Thu, 22 Aug 2013 08:03:41 GMT What can you learn about public relations from the theft of the Mona Lisa? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=175 Thu, 15 Aug 2013 08:13:12 GMT Does marketing stop once you have a prospective customer on the line? What about retaining your customers after the first sale? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=174 Thu, 08 Aug 2013 12:06:13 GMT How far is too far in marketing? Are you tempted to push the line in your marketing to grab the attention of your customers? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=173 Thu, 01 Aug 2013 08:20:48 GMT Are your search engine marketing strategies really driving quality leads to your business? Are you turning them into conversions? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=172 Thu, 25 Jul 2013 08:06:35 GMT There are three questions your customers are asking you before they will buy from you. There are three buckets you fill up with your marketing efforts that answer those questions. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=171 Thu, 18 Jul 2013 08:06:33 GMT How you view your current situation may be holding you back from effectively marketing your company's products and services. Learn a lesson from a couple of birds. http://www.yaney.net/NailingPost.aspx?pid=170 Thu, 11 Jul 2013 07:14:59 GMT The fear of spiders comes up at the top of the list in most common phobias, yet those eight legged creatures help rid the world of disease carriers. But they look scary! Could there be a similarity between how we think of spiders and how we view marketing? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=169 Wed, 03 Jul 2013 08:59:53 GMT Marketing is the way we communicate the direction leadership in your company is heading. Think of it as the bugle call to charge or retreat. Is it time to change your marketing strategy based on changing times? Take a look at lessons learned from the Battle of Gettysburg. http://www.yaney.net/NailingPost.aspx?pid=168 Thu, 27 Jun 2013 07:57:00 GMT If your marketing resembles what you have been doing the past few years, you may be in danger of leading your business down the road of decline. Take a look at a business success story that refused to change its marketing efforts and fell flat on its face. http://www.yaney.net/NailingPost.aspx?pid=167 Thu, 20 Jun 2013 07:59:00 GMT How do you tactfully say "no" to your customer? Are you giving too much away or biting the hand that feeds you? Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=166 Thu, 13 Jun 2013 08:05:13 GMT One of the tasks of marketing is to be the guardian of your company's image while telling the customer what he needs to hear in order to make a sale. But there is a growing trend in the marketplace to know how you are producing your products that has to be a part of the marketing message. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=165 Thu, 06 Jun 2013 08:17:25 GMT What can you learn about your marketing plan from a flamed out musician who died prematurely? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=164 Thu, 30 May 2013 08:23:48 GMT If you are sponsoring a local sports team, a youth initiative, a social cause, or a charity, are you getting any marketing bounce out of your sponsorship? Are you writing the sponsorship off as an act of kindness and being a good corporate citizen? If that describes your thinking, take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=163 Thu, 23 May 2013 08:10:32 GMT What are you doing this Memorial Day? The day set aside to reflect upon the sacrifice of freedom may get too cluttered for those kind of thoughts unless we take the time for solitude and a little soul searching. http://www.yaney.net/NailingPost.aspx?pid=162 Thu, 16 May 2013 06:57:55 GMT What role does emotion play in your marketing plans? It should play a very large role. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=161 Thu, 09 May 2013 09:04:13 GMT What separates you from your competition? Learn a few tips on finding your unique edge in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=160 Thu, 02 May 2013 08:28:57 GMT Keeping up with the current web trends is a daunting task because that equation is always changing. If it has been a while since you updated your web site, it probably is time to evaluate your site's effectiveness. What are the nuts and bolts to a good business web site? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=159 Thu, 25 Apr 2013 07:40:03 GMT Graduation is upon us. The annual event that ushers in a new crop of job seekers into the business world is about to commence. That has been a frustrating experience recently, for about half of the college graduates from last year are still without a job. There are some practical things you can do to enhance your chances in the rush for jobs. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=158 Thu, 18 Apr 2013 07:51:09 GMT How much does your unconscious thinking impact your decisions to purchase one brand over another? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=150 Thu, 11 Apr 2013 08:07:43 GMT Have we lost the value of losing? Have we created such a large self-esteem bubble that we cannot learn a thing from our own mistakes? Perfection is born of failure. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=149 Thu, 04 Apr 2013 08:14:43 GMT Can you deliver your products or services faster than your competition? Your speed of delivery is a marketing opportunity only if you can also boast about one of two other factors. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=148 Thu, 28 Mar 2013 08:25:57 GMT How do you handle bad news at your company? Do you ignore it and hope it will go away? In the day in which we live, you can be buried by bad news if the information goes viral. How should you handle bad news? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=147 Thu, 21 Mar 2013 08:07:16 GMT As social media continues to emerge, many have questioned its place in marketing. Does it fit the traditional marketing - particularly advertising - mold? No. But there is still value from a marketing perspective. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=146 Thu, 14 Mar 2013 08:21:16 GMT What are you doing with the Opportunities and Threats to your business? It is the job of marketing to take advantage of the opportunities and avoid the threats. However, it is a difficult thing to do without a different perspective. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=145 Thu, 07 Mar 2013 07:16:35 GMT If you think that marketing is all about promotion, then you might want to revisit your marketing mix. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=144 Thu, 28 Feb 2013 08:07:51 GMT The bad economy of the past four years has made skeptics out of the marketplace. How can your marketing efforts get your customers past their own skepticism and help them to purchase from you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=143 Thu, 21 Feb 2013 08:01:21 GMT What is different about your products and services compared to the competition? What makes you stand out in a crowd. If you don't have a Wow! factor, you need to read this article. http://www.yaney.net/NailingPost.aspx?pid=142 Thu, 14 Feb 2013 08:23:09 GMT It is Valentine's Day, one of the most lucrative retail sales days for florists and candy makers. What can you learn about your marketing from this day? Quite a bit. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=141 Thu, 07 Feb 2013 08:24:18 GMT Learn a lesson from the much ballyhooed Super Bowl ads and why the serious ads beat out the outlandish and comical ads this year. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=140 Wed, 30 Jan 2013 14:52:09 GMT How can the Super Bowl bring top dollars for ads year after year? It's all in the branding. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=139 Thu, 24 Jan 2013 08:36:59 GMT What happens in your business when someone makes a mistake? Is it looked at as failure or opportunity? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=138 Thu, 17 Jan 2013 08:05:42 GMT How long do you wait before you make the initial call on your sales leads? If you are waiting more than 48 hours, you are in jeopardy of losing them. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=137 Thu, 10 Jan 2013 08:36:02 GMT Rebranding your products and services can help you create a marketing buzz, but is it right for you? Here are some reasons to rebrand or to stick with your current brand. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=136 Thu, 03 Jan 2013 08:17:36 GMT How do you keep your New Year's resolutions from becoming just a passing idea? Whether they be personal or business goals, there are steps you can take to make sure change happens in your life. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=135 Thu, 27 Dec 2012 07:57:28 GMT A lot of thought goes into brand names. Does it really matter what you call your product, your services or your business? Take a lesson from, of all places, the NBA. http://www.yaney.net/NailingPost.aspx?pid=134 Thu, 20 Dec 2012 08:26:11 GMT Can we find peace for the rage inside of us? Take a look at our Nailing Post article. http://www.yaney.net/NailingPost.aspx?pid=133 Wed, 12 Dec 2012 17:44:48 GMT Do you have a tradeshow to attend this next year? If so, you need to know the three disciplines and the seven sins of tradeshow marketing. http://www.yaney.net/NailingPost.aspx?pid=132 Thu, 06 Dec 2012 08:27:55 GMT Are you using content marketing in your business? How successful have you been in attracting new clients with it? How about keeping your current clients coming back for more? Content marketing can be a highly successful to engage your market if you are using it correctly. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=131 Thu, 29 Nov 2012 07:57:16 GMT Is your business adrift in the fog of uncertainty about the future? Are you waiting for the next shoe to drop on our sagging economy? Tired of waiting on politicians to fix it all? You are not alone. Take a look at some things you can do to paddle out of the fog of uncertain times and move your business forward. http://www.yaney.net/NailingPost.aspx?pid=130 Thu, 22 Nov 2012 08:13:11 GMT Where did the traditions of Thanksgiving originate? If you think they all came from the Pilgrims at Plymouth Rock, you may want to check again. Your Thanksgiving traditions may have more to do with marketing than you think. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=129 Thu, 15 Nov 2012 08:12:06 GMT Post election: who is going to lead us out of the malaise that there is virtue in taking a government handout? Who is going to reconfigure the backward thinking that those who work need to support those who refuse to work? If you think we just elected the solution, think again. http://www.yaney.net/NailingPost.aspx?pid=128 Thu, 08 Nov 2012 08:01:08 GMT What your target market is feeling at the moment will determine if they will buy from you and will give you a clue how to market to them. Take a lesson from the presidential elections. http://www.yaney.net/NailingPost.aspx?pid=127 Thu, 01 Nov 2012 08:08:06 GMT Taco Bell pulled off a marketing coupe in the midst of one of the oddest weeks of the year. Read more in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=126 Thu, 25 Oct 2012 07:00:55 GMT Does event marketing work? It does if you can meet three benchmarks. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=125 Thu, 18 Oct 2012 08:03:20 GMT Are you making sales goals for 2013? Are you trying to come up with a marketing plan that will help you meet those goals? How can you predict your marketing will work when there is so much uncertainty about business in the coming year? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=124 Thu, 11 Oct 2012 08:05:10 GMT What do you do when something unexpected happens in your business? Do you grit your teeth and trudge on or do you jump ship? Neither could be the right thing to do. Your marketing plan should help you adapt to the unexpected. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=123 Thu, 04 Oct 2012 08:12:16 GMT In the midst of some of the most outrageous political attack ads, you may be able to glean some valuable tips for your marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=122 Thu, 27 Sep 2012 08:17:04 GMT How do you market to your customers when you have to raise your prices or cut your services...or both? There is a temptation to be deceptive in marketing what you can deliver, but there is a better way. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=121 Thu, 20 Sep 2012 07:50:18 GMT How unique is your business? Does your marketing make it stand out from the competition? Just how far out there are you? Where is the line between good marketing and offending people? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=120 Thu, 13 Sep 2012 08:55:36 GMT Does it make good marketing sense to send out press releases? Yes, if your news boosts awareness of your company in the marketplace. But what makes your news something worthy of reading? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=119 Thu, 06 Sep 2012 08:38:32 GMT How well is your business branded? Do people recognize who you are and what you produce at the sound of your company's name or with a quick glance at your logo? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=118 Thu, 30 Aug 2012 07:57:38 GMT In our family, we have a cat and we have a dog. Their personalities are polar opposites of each other, much like some of my clients. Does your marketing reflect the differences you see in those clients? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=117 Thu, 23 Aug 2012 09:05:50 GMT If you are using satire in a video for your company, take a look at this article. http://www.yaney.net/NailingPost.aspx?pid=116 Thu, 16 Aug 2012 07:51:49 GMT Have we outlived traditional marketing concepts that have delivered customers to our door since we opened them for the first time? Has social media changed the marketing world to the point that we can scrap everything we have learned up to this point? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=115 Wed, 08 Aug 2012 19:11:20 GMT Do sports endorsements really work? If you get the right athlete, they most certainly do. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=114 Thu, 02 Aug 2012 08:04:36 GMT The oldest members of Generation Z are heading off to college. In a few short years, they will graduate and become a growing segment of the demographic that is most marketed to. How will your marketing efforts change? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=113 Thu, 26 Jul 2012 08:11:38 GMT Public opinion can change very quickly. Day one's hero can become day two's villain. What does the public think about your company? How do you handle things when public sentiment turns against you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=112 Thu, 19 Jul 2012 08:51:41 GMT First time sales marketing is the crucible by which every new business either makes it or fails. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=111 Thu, 12 Jul 2012 07:29:36 GMT Are you in a networking group? You should be if you are involved in marketing for your company. Networks are essential for the way business is conducted today. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=110 Thu, 05 Jul 2012 08:14:20 GMT What happens to your marketing plans when things don't turn out the way you thought they would? Do you have a backup plan for your marketing efforts. In economic uncertain times, it only makes good business sense. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=109 Thu, 28 Jun 2012 07:00:33 GMT Does anybody know how to write using proper grammar anymore? Have we all fallen victim to spell checkers and texting to the point that we don't remember how to put a sentence together? In your business communications, the words you use still matter in the eyes of your customers. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=108 Thu, 21 Jun 2012 08:03:50 GMT In a few days the U.S. Supreme Court will return an opinion on Obamacare. How has this health care overhaul made an impact on marketing? Take a look at our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=107 Thu, 14 Jun 2012 08:01:40 GMT Where is the future of marketing with mobile devices? It is all about marketing to a very detailed personal profile, which you are writing every day whether you know it or not. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=106 Thu, 07 Jun 2012 08:24:18 GMT Mediocrity is poisonous to business and to our society at large. Dumbing down the hard parts of life leaves us weak. Take a look at the latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=105 Thu, 31 May 2012 08:08:23 GMT What are the marketing benefits of using LinkedIn? If you have determined that networking is a key element in your marketing efforts, it can be huge. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=104 Thu, 24 May 2012 08:07:50 GMT Many brands are words that have been made up by some clever marketer. What makes a brand name memorable? Take a look at the story behind the word "jumbo" and the basics of helping your market remember your name. http://www.yaney.net/NailingPost.aspx?pid=103 Thu, 17 May 2012 07:27:59 GMT Paying attention to details may be the difference in those who successfully pursue customers and those who don't. Take a lesson from a lawman and one of the most famous manhunts in American lore. http://www.yaney.net/NailingPost.aspx?pid=102 Wed, 09 May 2012 21:55:17 GMT It is time to vote in politicians into office who understand the desperation of the times we live in and can get us back to sound business basics. Take a look at the latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=101 Thu, 03 May 2012 08:25:17 GMT Do you know who you are as a company? A corporate values statement can help define who you are and the way you will operate. But how do you get past mere words and make corporate values a part of your company's soul? Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=100 Thu, 26 Apr 2012 08:07:36 GMT There is a shift in the way video is being viewed on the web. What are your options for your old Flash videos? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=99 Thu, 19 Apr 2012 07:37:56 GMT Does your marketing plan for nice steady growth in sales or are you factoring in a few bumps in the road? The best marketing thinking comes with a contingency plan just in case the hard stuff comes your way... because the hard stuff will eventually come your way. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=98 Thu, 12 Apr 2012 07:55:56 GMT Not all marketing methods are created equally. Some are strong, proven ways to get the sales process moving and others are just weeds. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=97 Fri, 30 Mar 2012 16:24:34 GMT How much of another idea can you use before you have violated someone's copyright? How do you protect the phrases and creative content you use to describe your business? Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=96 Thu, 29 Mar 2012 07:41:47 GMT How do traditions get established, especially in your business? What do you do when your traditions clash with that of your customer? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=95 Thu, 22 Mar 2012 08:21:59 GMT Curiosity can be a strong marketing tool. There is something about the human psyche that likes to close the loop on things that intrigue them. How can you build this into your marketing? Take a lesson from the search for Dr. David Livingstone in our Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=94 Wed, 14 Mar 2012 18:05:33 GMT The demand on sales reps these days is to close the gap between first contact and signing a contract with the customer. Just because the boss says the sales cycle can be shortened in a bad economy doesn't mean it will work, will it? There are some marketing tools that you should be aware of that will help. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=93 Thu, 08 Mar 2012 08:03:26 GMT Great ideas are plentiful. The difference between an idea and one that actually pays off in the end is effective marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=92 Thu, 01 Mar 2012 07:53:11 GMT What happens when it is discovered that your business has been making little mistakes and, over time, it has now become a very big issue? How do you deal with the big issue to make it right? Learn a lesson from the origins of Leap Year. http://www.yaney.net/NailingPost.aspx?pid=91 Thu, 23 Feb 2012 08:24:26 GMT How does truth and lies impact marketing in the electronic age? In particular, how believable are your email marketing campaigns? Does integrity get a pass these days? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=90 Thu, 16 Feb 2012 08:10:49 GMT 114 years ago today, an explosion sank the U.S. Battleship Maine, creating a volatile situation that launched the Spanish American War. What happens to your company in the midst of a volatile business environment? What happens when the next economic explosion occurs? What marketing strategies are imperative if you are to survive? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=89 Thu, 09 Feb 2012 08:23:37 GMT In today's electronic age, with all kinds of online social networks, does it make sense to build a face-to-face network in business anymore? It may be more important now than ever. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=88 Thu, 02 Feb 2012 07:54:47 GMT Are Super Bowl Commercials purely entertainment or are they effective marketing tools? What can you learn from these ads? Take a look at our Nailing Post and get a sneak peek at the new ads that are coming this Sunday. http://www.yaney.net/NailingPost.aspx?pid=87 Thu, 26 Jan 2012 07:59:35 GMT There is more demand today than ever for corporations to expose their inner workings to the world, and that often gets delivered in a marketing message. Just how transparent is your company? How transparent should you be? What medium are you using to deliver the message? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=86 Thu, 19 Jan 2012 08:02:12 GMT Does the complexity of your industry get in the way of sales? Are you heavily regulated by an outside compliance entity? Are your customers confused by all of this? Marketing can help you take the confusion out of the equation for your customers so that you can move ahead in sales. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=85 Thu, 12 Jan 2012 08:13:33 GMT Is your marketing feeding the roots of your business? Do your marketing efforts lead you to prospects or do the interests of prospects never make it to the sales staff? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=84 Thu, 05 Jan 2012 08:30:55 GMT Did you meet your sales goals for last year? If not, what is happening in your office right now? There are common problems that arise out of missed sales projections, but it need not all be negative. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=83 Thu, 29 Dec 2011 08:47:24 GMT Marketing is the fuel that drives sales in a capitalistic, free-market economy. It does not work so well when socialism enters the scene. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=82 Thu, 22 Dec 2011 07:49:50 GMT Fear is a powerful emotion that many times gets in the way of rational thinking. If your business culture is dominated by fear, what kind of decisions are being made? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=81 Thu, 15 Dec 2011 07:58:15 GMT Facebook's new insights have changed the way they count people looking at your posts. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=80 Thu, 08 Dec 2011 08:08:53 GMT The marketing of Black Friday changed this year. What lessons can you learn from the midnight opening of the Christmas shopping season? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=79 Thu, 01 Dec 2011 13:59:50 GMT When was the last time you took a good look at your web site for outdated information? Leaving old online information in cyberspace can cause a lot of headaches. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=78 Wed, 23 Nov 2011 08:12:49 GMT Thanksgiving has been the overlooked holiday in terms of any marketing benefit for companies outside of the food industry. However, Thanksgiving is providing new opportunities for corporations to make an impact with sponsorships and employee involvement in charitable causes. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=77 Thu, 17 Nov 2011 08:53:37 GMT How do you manage public opinion of your company when rumors begin to circulate? Assumptions are made about your company on just a tidbit of information that may or may not be true. How you respond and the speed at which you do it can avert trouble or bring more problems. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=76 Thu, 10 Nov 2011 07:46:21 GMT Have you noticed that every time you do a Google search, there are +1 buttons listed with the search results? What is Google up to? They are looking for your endorsement so they can, in turn, market your favorite things back to you. Do endorsements work? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=75 Thu, 03 Nov 2011 08:43:35 GMT What happens when you come to a web page that is tagged "under construction?" What about Facebook pages that have not been posted on in over a year? Your inactivity on your e-sites could be worse than not having them at all. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=74 Thu, 27 Oct 2011 08:08:01 GMT If you are thinking of diversifying your services, make sure you are not watering down your current brand for the new thing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=73 Thu, 20 Oct 2011 08:13:17 GMT Have you marketed your business like a Subway restaurant? Take a look at the distinct marketing advantage that Subway used to beat their competition in our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=72 Thu, 13 Oct 2011 07:37:02 GMT Does product placement and sponsorship of events work? For years, products have been placed in popular movies and TV shows with the hope of brand recognition and a purchasing connection with the audience. Does the same thing work at your sponsored events? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=71 Thu, 06 Oct 2011 08:16:48 GMT Even in the midst of a bad economy, now may be the best time to start up a new business. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=70 Thu, 29 Sep 2011 08:28:26 GMT Is there one area of your business where you are the leader in your industry? What would your customers say if asked where you are leaving your mark with them? What is the moniker they are hanging on you? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=69 Thu, 22 Sep 2011 08:51:08 GMT Does integrity in marketing matter anymore? Yes it does, and the company that is telling the truth in marketing has a distinct advantage over the competition. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=68 Thu, 15 Sep 2011 06:41:19 GMT Customer service and marketing are intrinsically linked. If you treat a customer poorly after the sale, you can expect to lose them to your competitors the next time they need your services. The need for good customer service to be a part of your marketing plan has never been so pertinent as it is today. http://www.yaney.net/NailingPost.aspx?pid=67 Thu, 08 Sep 2011 07:55:21 GMT Have you considered the tremendous impact your life has on those around you? My perspective changed at a funeral for a friend. http://www.yaney.net/NailingPost.aspx?pid=66 Thu, 01 Sep 2011 07:56:44 GMT When making your marketing plans and budgets for next year, there is a tendency to procrastinate the process. That could prove disastrous in 2012, just like the story of Rip Van Winkle, the old procrastinator who went to sleep one day and awoke to find the world he once lived in no longer existed. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=65 Thu, 25 Aug 2011 08:01:07 GMT It is time to re-examine your web site if you are doing any e-commerce. How is your checkout process: quick and easy or cumbersome? What about on a mobile phone? Is it the same easy process on an iPhone as it is on a desktop computer? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=64 Wed, 17 Aug 2011 18:08:40 GMT Are you actively marketing to Gen Y? If you are considering getting into the social networking marketing game, you might want to put less consideration on your tool and more consideration on your method. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=63 Thu, 11 Aug 2011 08:09:43 GMT Marketing in the middle of panic can be quite tricky. With the stock market's wild ride and an uncertain economic forecast, how do you get anyone to buy your products and services? Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=62 Thu, 04 Aug 2011 08:02:01 GMT Growing your business in a down economy is difficult, especially if you are under-capitalized, under-staffed, or under-contracted. Difficult, but not impossible. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=61 Thu, 28 Jul 2011 09:23:29 GMT Have you had someone in your organization drop the ball and it went public? What can you do from a marketing and communications standpoint to combat rumors and negative press about your company? Plenty. Read our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=60 Thu, 21 Jul 2011 09:08:28 GMT What is the public perception of your company? Are you a hero or a villain? As a corporation, attaching your name to a charitable cause can pay big dividends for you in the minds of your audience. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=59 Thu, 14 Jul 2011 07:21:09 GMT Are you charting your web statistics? Keeping an eye on key numbers can help your marketing efforts be more effective. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=58 Thu, 07 Jul 2011 08:01:36 GMT Are your sales in a tailspin? Maybe you need a business makeover. When your sales cycle is in decline, it may be time to look at a new way of doing things. http://www.yaney.net/NailingPost.aspx?pid=57 Thu, 30 Jun 2011 10:00:19 GMT What are the essentials of doing business today? Have they changed over time? One essential has not changed: marketing. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=56 Thu, 23 Jun 2011 11:23:25 GMT Are there trends that are pulling sales away from your company? Take a look at shifting business trends and how you can position your company to profit from changing times. http://www.yaney.net/NailingPost.aspx?pid=55 Thu, 16 Jun 2011 10:18:32 GMT Humor in internet video is all over YouTube these days. Can this be used in marketing your business? It can, but you must be wary of the pitfalls. http://www.yaney.net/NailingPost.aspx?pid=54 Thu, 09 Jun 2011 08:53:21 GMT Brushing your teeth seems like such a routine, daily event in most people's lives that it would not need any marketing help to drive sales. On the contrary, toothpaste is marketed with precision and is constantly on the move. Learn a lesson from the marketing of brushing your teeth. http://www.yaney.net/NailingPost.aspx?pid=53 Thu, 02 Jun 2011 10:43:33 GMT Is Facebook and corporate marketing a good fit? Some companies have had enormous success in creating a fan base on their FB page. Others have found that it is a forum for complaints. Is it a marriage made in heaven or a divorce waiting to happen? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=52 Thu, 26 May 2011 09:22:14 GMT Press releases are a great way to keep the market informed and engaged with your company. However, there are certain things that you should include and certain things you should steer clear of in a press release. http://www.yaney.net/NailingPost.aspx?pid=51 Thu, 19 May 2011 12:35:58 GMT What can you learn about marketing from your dreams? Take a tongue in cheek look at the meaning of your dreams from a marketing perspective. http://www.yaney.net/NailingPost.aspx?pid=50 Thu, 12 May 2011 08:14:09 GMT As the winds of inflation begin to build on the economic horizon, do you know how to market your products or services when you are forced to raise your prices? http://www.yaney.net/NailingPost.aspx?pid=49 Thu, 05 May 2011 10:05:33 GMT How do you make your products and services such a vital part of people's lives that they are seen as indispensable? It is all in the marketing. http://www.yaney.net/NailingPost.aspx?pid=48 Thu, 28 Apr 2011 10:39:11 GMT Are there certain aspects of marketing that cannot be replaced by your web site, a search engine and a social networking site? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=47 Thu, 21 Apr 2011 08:02:20 GMT Is there more to business than winning at all costs? Is there more to leading people than making sure they never surpass you? Take a look at our latest Nailing Post written around one of the most celebrated and hated people in the world of professional baseball. http://www.yaney.net/NailingPost.aspx?pid=46 Thu, 14 Apr 2011 08:21:58 GMT Can marketing impact the way an entire society thinks? You bet it can. To see the shift in cultural thinking, look no further than the changing attitudes about cigarette smoking. http://www.yaney.net/NailingPost.aspx?pid=45 Fri, 01 Apr 2011 14:48:39 GMT What role does surprise play in helping your audience take notice of your advertising efforts? Plenty! When you use surprise correctly, you are engaging the brain of your viewer to react. Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=44 Thu, 31 Mar 2011 09:57:41 GMT How important is integrity in your marketing communications? Imperative! When you are communicating on behalf of your corporation, are you basing what you have to say on your company's Core Values? Are you communicating the Vision and Mission of your company? Not sure? Take a look at our latest Nailing Post. http://www.yaney.net/NailingPost.aspx?pid=43 Thu, 24 Mar 2011 09:52:08 GMT What is the best day to send out an email marketing campaign? When will potential clients give your email a serious look? Despite a myriad of opinions and a pile of research on this subject, the answers might be simpler than you think. It might be a matter of studying the email habits of your clients. http://www.yaney.net/NailingPost.aspx?pid=42 Thu, 17 Mar 2011 08:17:54 GMT One of the biggest mistakes that happens in marketing is failing to plan out your marketing campaigns in advance. If you understand your customer's purchasing tendencies, you can lead them to a sale at just the point when they are ready to buy. Miss this window of opportunity and you have wasted your marketing efforts. http://www.yaney.net/NailingPost.aspx?pid=41 Wed, 09 Mar 2011 17:23:34 GMT If you have yet to make the jump to New Media, there may be some marketing activities you are now doing that will easily convert to social networking as a medium for marketing your business. But before you jump on the social networking train, take a look at this article. http://www.yaney.net/NailingPost.aspx?pid=40 Thu, 03 Mar 2011 10:38:07 GMT Are your marketing efforts suffering because the bad economy has you afraid to make a move? Take a look at our latest Nailing Post article on the hazards of failing to launch your marketing plan and some tips on doing so in a down economy. http://www.yaney.net/NailingPost.aspx?pid=39 Thu, 24 Feb 2011 09:06:28 GMT One of the biggest mistakes businesses make is not truly understanding niche marketing. Are you solving a problem for a group of people with your product or service? If so, you may be on your way to successful niche marketing. http://www.yaney.net/NailingPost.aspx?pid=38 Thu, 17 Feb 2011 08:39:34 GMT There are three legs that hold the weight of the decision that make customers want to do business with you again. If you are interested in client retention, you have to make sure all three are firmly in place. http://www.yaney.net/NailingPost.aspx?pid=37 Thu, 10 Feb 2011 08:51:17 GMT Is your marketing tied to an old way of doing things that keeps costing you money with no visible return? Savvy marketers are learning to change their marketing message so that it has a measurable impact on sales. http://www.yaney.net/NailingPost.aspx?pid=36 Thu, 03 Feb 2011 08:44:57 GMT The cheap talk of politicians and economists will not bring our economy back. The same rhetoric that was tossed about by the experts in the 1930s is the same thing we hear from our leaders today. The same talk will result in the same results unless a different action is taken. http://www.yaney.net/NailingPost.aspx?pid=35 Thu, 27 Jan 2011 09:09:22 GMT Do you really understand what it is like to be your customer? Many executives are just guessing at what makes their marketing efforts successful or unsuccessful. Until you can sit in the same seat as your client and see what they see, you will never be able to clearly see and fix your own marketing mistakes. http://www.yaney.net/NailingPost.aspx?pid=34 Thu, 20 Jan 2011 09:19:27 GMT How much impact will the recession have on the buying habits of Generation Z? Those youngsters will begin coming of age in the next three years. Will their values mirror that of the Silent Generation that grew up during the Great Depression and impacted the way they spent money for the rest of their lives? http://www.yaney.net/NailingPost.aspx?pid=33 Thu, 13 Jan 2011 08:18:46 GMT Ineffective marketing techniques of the past are not going to fly in 2011. With everyone's budget cut backs, there is no room for trial and error marketing. But how do you know if your marketing efforts will really work? Take a look at our latest Nailing Post article: 2011: The Year of the Stapler or the Staple Puller? http://www.yaney.net/NailingPost.aspx?pid=32 Thu, 06 Jan 2011 14:59:23 GMT What happens when you find that your skills are not quite as marketable as they once were? Are you trying to ride out the recession with the abilities you currently have or are you trying to broaden your portfolio of job skills? Take a look at our latest Nailing Post, The Treasure in the Couch. http://www.yaney.net/NailingPost.aspx?pid=31 Thu, 30 Dec 2010 10:29:56 GMT 2011 will be a year that redefines business. First, we are in the midst of a recession and trying to find a way out. In the midst of this, the first round of baby boomers turn 65 when they planned to retire. The boomers account for 22% of our total population. Take a look at how this dynamic will change business beginning in 2011. http://www.yaney.net/NailingPost.aspx?pid=30 Wed, 22 Dec 2010 15:09:04 GMT Many of the icons surrounding Christmas as we know it have their origins in marketing. From popular Christmas songs to the color of Santa Claus' outerwear, trying to sell a product is behind most of our traditional images. Have we become too commercial at Christmas? Take a look at our latest Nailing Post article, "Merry Marketing Christmas." http://www.yaney.net/NailingPost.aspx?pid=29 Thu, 16 Dec 2010 12:25:43 GMT Why should your company consider being a "green" business? It is good marketing strategy. Understanding that attitudes towards "green" have changed to be values of a generation of young adults, it only makes good business sense. http://www.yaney.net/NailingPost.aspx?pid=28 Thu, 09 Dec 2010 14:09:11 GMT If you work in the service sector, what can you do to market your company as a "green" business? Simple things can add up to big things when you get all your employees on board with your sustainability efforts and think outside of the norm. Just make sure you are backing up your green marketing comments with substance. http://www.yaney.net/NailingPost.aspx?pid=27 Thu, 02 Dec 2010 13:53:10 GMT Is there any marketing value in being a "green" business? Is this just the latest fad or does the green movement have any staying power? What does it really mean to be "green" anyway? Take a look at what you can do with the green movement and how it should apply to your marketing efforts. http://www.yaney.net/NailingPost.aspx?pid=26 Wed, 24 Nov 2010 08:47:43 GMT Silly Putty is one of the world's best selling toys of all time. But the bouncing ball of dough was actually a failed attempt at synthetic rubber for tires. When mega-corp GE tried to find a use for it, world renowned scientists and engineers could not find a use for their invention. However, one marketing professional saw the potential of the product as a child's toy. Take a look at the marketing genius behind a good brand, a target market and a well placed ad. http://www.yaney.net/NailingPost.aspx?pid=25 Thu, 18 Nov 2010 16:06:20 GMT Are you making marketing plans for next year? It may seem like you are playing poker with the recession. Do you hold what you have or fold and wait for a better hand? Here are some practical steps to consider when making your marketing goals while the economy is down. http://www.yaney.net/NailingPost.aspx?pid=24 Thu, 11 Nov 2010 07:34:49 GMT Remember to thank a vet for their service to freedom around the globe. http://www.yaney.net/NailingPost.aspx?pid=23 Fri, 05 Nov 2010 13:00:44 GMT Viral marketing is nothing new. People have been exchanging information on hot items and great deals for eons. It is almost a sport of sorts. However, viral marketing can be either good or bad for your company. The internet not only gives you a greater pool of potential customers, it can also be the source of rumors and misinformation that can counter your best laid marketing plans. http://www.yaney.net/NailingPost.aspx?pid=22 Wed, 27 Oct 2010 15:40:23 GMT Have you ever considered the impact certain people grouping have on your business? Demographics should be one of the driving forces behind your marketing efforts: from analyzing who buys from you to determining how to advertise to a specific segment of society. In a multi-cultural marketplace, demographics have never been more important to understanding your customer. http://www.yaney.net/NailingPost.aspx?pid=21 Thu, 21 Oct 2010 14:42:52 GMT Are you making your marketing plans for next year? If so, are you truly making sound plans or just reacting to bad news. The reaction factor plays into many business decisions, but doesn't serve us well in the long run. http://www.yaney.net/NailingPost.aspx?pid=20 Wed, 13 Oct 2010 17:14:21 GMT Do you have a personal Mount Rushmore? This is a group of people who are close advisors to you. Take a look at three types of people you should consider getting close to. You might find that they keep you on track and out of big trouble. http://www.yaney.net/NailingPost.aspx?pid=19 Thu, 07 Oct 2010 10:58:29 GMT Are you thinking of starting a new business? Is that thought from your reactions to how things are going at your current job (if you still have one) or have you thought this through? Starting a new business is much like steering the Titanic around icebergs. You must keep your head and know what you are doing. http://www.yaney.net/NailingPost.aspx?pid=18 Thu, 30 Sep 2010 14:16:12 GMT Have you built intrigue into your advertising campaigns? If you learn to use the natural curiosity of human beings, you can get your customers to seek out your products and services. http://www.yaney.net/NailingPost.aspx?pid=17 Thu, 23 Sep 2010 12:15:28 GMT What is the big obstacle to business today? It is the loss of freedom. As we warm up the fall election season, keep in mind that the biggest problem is not our poor economy, it is poor leadership. http://www.yaney.net/NailingPost.aspx?pid=16 Thu, 16 Sep 2010 09:01:39 GMT Where does business theory get in the way of practical marketing applications? What you study in the classroom only works when the practice leads the theory. http://www.yaney.net/NailingPost.aspx?pid=15 Thu, 09 Sep 2010 09:56:17 GMT http://www.yaney.net/NailingPost.aspx?pid=14 Wed, 01 Sep 2010 15:16:03 GMT http://www.yaney.net/NailingPost.aspx?pid=13 Thu, 26 Aug 2010 09:41:10 GMT http://www.yaney.net/NailingPost.aspx?pid=12 Thu, 19 Aug 2010 09:26:25 GMT http://www.yaney.net/NailingPost.aspx?pid=11 Thu, 12 Aug 2010 09:07:44 GMT http://www.yaney.net/NailingPost.aspx?pid=10 Tue, 03 Aug 2010 14:30:18 GMT http://www.yaney.net/NailingPost.aspx?pid=9 Mon, 26 Jul 2010 07:34:52 GMT http://www.yaney.net/NailingPost.aspx?pid=8 Wed, 30 Jun 2010 11:23:31 GMT http://www.yaney.net/NailingPost.aspx?pid=7 Thu, 13 May 2010 08:52:48 GMT http://www.yaney.net/NailingPost.aspx?pid=6 Thu, 22 Apr 2010 14:52:32 GMT http://www.yaney.net/NailingPost.aspx?pid=5 Mon, 12 Apr 2010 13:12:12 GMT http://www.yaney.net/NailingPost.aspx?pid=4 Mon, 12 Apr 2010 13:12:05 GMT http://www.yaney.net/NailingPost.aspx?pid=3 Mon, 12 Apr 2010 13:11:41 GMT http://www.yaney.net/NailingPost.aspx?pid=2 Mon, 12 Apr 2010 11:03:11 GMT http://www.yaney.net/NailingPost.aspx?pid=1 Mon, 12 Apr 2010 10:50:22 GMT