The NMS Blog

Top 10 Automotive-Classifieds Websites – February 2010

Sun, 14 Mar 2010 10:00:23 +0000

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of [...]

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Top 10 Automotive-Classifieds Websites – February 2010

Mobile Marketing Daily: Don't Rush Move to Mobile Coupons

Sun, 14 Mar 2010 10:00:20 +0000

Target last month said it was the first major retailer to let shoppers nationwide access gift card accounts from smartphones, and have the barcode scanned at checkout. On Wednesday the company said it had another first among retail chains: offering scannable mobile coupons directly to customers that they can redeem via barcode at checkout. Other [...]

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Mobile Marketing Daily: Don't Rush Move to Mobile Coupons

Social Engagement: Making Content Interactive

Sun, 14 Mar 2010 10:00:18 +0000

Source:Social Engagement: Making Content Interactive More about

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Social Engagement: Making Content Interactive

An Industry Named 'Sue': Let's Just Ditch 'Behavioral'

Sun, 14 Mar 2010 10:00:15 +0000

You folks reading this are advertisers and marketers, right? You know the importance of good branding, yes? Then can someone tell me how you of all people ended up branding a critical component of digital marketing’s future with such a terrible name? Source:An Industry Named 'Sue': Let's Just Ditch 'Behavioral' More about

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An Industry Named 'Sue': Let's Just Ditch 'Behavioral'

Online Advertising Recall

Sun, 14 Mar 2010 10:00:13 +0000

I have been working in the interactive advertising industry since April of 1999. And yet I feel strangely disconnected to the online advertising world I work in. I feel this way because I find the fundamentals ushered in by “the majority” influencing our industry’s collective direction to be both misguided and short-sighted. I felt [...]

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Online Advertising Recall

Capturing Attention on Twitter

Sun, 14 Mar 2010 10:00:11 +0000

A well-timed and well-crafted message always has a chance to generate buzz through social media. If people like your message enough, they’ll send it to their friends. But they have to see it first. During a call with Gary Wohlfeill, Creative Director, Moosejaw Mountaineering, I realized that getting attention is easier through some channels than others. [...]

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Capturing Attention on Twitter

Social networks displacing e-cards

Sun, 14 Mar 2010 10:00:10 +0000

Source:Social networks displacing e-cards More about

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Social networks displacing e-cards

Get Your Search Campaigns Ready for the Yahoo/MSN Merger

Sun, 14 Mar 2010 10:00:09 +0000

Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. … Source:Get Your Search Campaigns Ready for the Yahoo/MSN Merger More about

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Get Your Search Campaigns Ready for the Yahoo/MSN Merger

Staying Relevant with Targeted E-Mail

Sun, 14 Mar 2010 10:00:07 +0000

Personalized, segmented campaigns combat inbox clutter Source:Staying Relevant with Targeted E-Mail More about

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Staying Relevant with Targeted E-Mail

Americans Smoke Less, Gain Weight

Sat, 13 Mar 2010 11:00:23 +0000

Americans smoked less but continued gaining weight during the last five years, according to the annual Harris Poll on key health risks. Smoking is No Longer Cool While smoking was once a sign of “cool” in US popular culture, its steady decline in popularity during the last five years suggests this is no longer the case. In [...]

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Americans Smoke Less, Gain Weight