The NMS Blog

Mobile Web 2.0 Market to Reach $19B

Fri, 19 Mar 2010 10:00:14 +0000

The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research. “Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014″ defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, [...]

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Mobile Web 2.0 Market to Reach $19B

Mobile Marketing Daily: Could Hearst iPhone Apps Bring Backlash?

Fri, 19 Mar 2010 10:00:11 +0000

Hearst Corp. last week unveiled its “let a thousand flowers bloom” approach to creating digital content for the iPhone. The magazine publisher plans to churn out thousands of iPhone applications focused on niche topics within categories such as celebrities, food, hobbies, and sports. Hearst’s LMK (”let me know”) applications unit has already released some 70 [...]

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Mobile Marketing Daily: Could Hearst iPhone Apps Bring Backlash?

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Fri, 19 Mar 2010 10:00:09 +0000

Source:Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked More about

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Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Kraft’s Mobile Branding Recipe

Fri, 19 Mar 2010 10:00:05 +0000

Ed Kaczmarek Director of Innovation, Consumer Experiences Kraft Foods Source:Kraft’s Mobile Branding Recipe More about

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Kraft’s Mobile Branding Recipe

Marketers Use Web Data in Offer Decisions

Thu, 18 Mar 2010 10:00:26 +0000

Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica. Most Marketers Use Online Data Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of respondents (75%) use or [...]

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Marketers Use Web Data in Offer Decisions

Who Owns The Privacy?

Thu, 18 Mar 2010 10:00:15 +0000

The industry initiative to implement and enforce self-regulation is dovetailing with rising concern that privacy matters to everyone’s bottom line. Source:Who Owns The Privacy? More about

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Who Owns The Privacy?

Did Bing Outsmart Google in Their Real Time Results Strategy?

Thu, 18 Mar 2010 10:00:10 +0000

A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve? … Source:Did Bing Outsmart Google in Their Real Time Results Strategy? More about

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Did Bing Outsmart Google in Their Real Time Results Strategy?

E-Mail Marketers Plan Advanced Campaigns

Thu, 18 Mar 2010 10:00:08 +0000

Few are using sophisticated tactics Source:E-Mail Marketers Plan Advanced Campaigns More about

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E-Mail Marketers Plan Advanced Campaigns

Microsoft Search Growth Slows

Wed, 17 Mar 2010 10:00:16 +0000

Following strong Bing-fueled growth in January 2010, Microsoft Sites only registered 0.2-percentage-point search market share growth last month, according to comScore qSearch data. Google Retains Two-Thirds Core Search Market Share Google Sites continued to hold roughly two-thirds of the core search market (65.5%) in February 2010, rising 0.1 percentage points from the previous month. Yahoo Sites came [...]

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Microsoft Search Growth Slows

Online Media Daily: Q+A: PayPal's Renata Dionello

Wed, 17 Mar 2010 10:00:14 +0000

What does the new partnership with Facebook mean for PayPal? Will PayPal’s global reach bring in new advertisers for Facebook internationally? Why isn’t it doing a better job on mobile? We asked PayPal director consumer business development, Renata Dionello, all this and more. Source:Online Media Daily: Q+A: PayPal's Renata Dionello More about

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Online Media Daily: Q+A: PayPal's Renata Dionello