The NMS Blog

Assigning business telephone customers a single point of contact for account services may result in a lift in overall satisfaction with landline voice telephone service providers, according to a new study from J.D. Power and Associates.

Single Point of Contact Raises Customer Satisfaction
“2010 U.S. Major Provider Business Telecommunications Study – Voice Services” indicates satisfaction among business [...]

Source:Single Point of Contact Aids Voice Services

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Single Point of Contact Aids Voice Services

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Mobile Insider: Seemed Like A Good Idea At The Time: The Cost Of Under-Delivering In Branded Apps

Wed, 21 Jul 2010 10:00:28 +0000

A lot of the branded apps I play with don’t actually make much of a case for the brand or communicate much about the sponsor beyond the usual promotional messaging. I always wonder if any of these apps has the capacity to convert the uninitiated and help a company actually acquire new loyalists. Some are getting there. But I am still amazed at the missteps and silly missed opportunities that abound in this space. There seem to be more good ideas that fail to execute.

Source:Mobile Insider: Seemed Like A Good Idea At The Time: The Cost Of Under-Delivering In Branded Apps

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Mobile Insider: Seemed Like A Good Idea At The Time: The Cost Of Under-Delivering In Branded Apps

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Customers Getting Comfy With Targeting

Wed, 21 Jul 2010 10:00:21 +0000

Companies have begun to add retargeting to their media ad budget because consumers are becoming more comfortable with targeted ads, says JB Rudelle, chief executive officer and co-founder, Criteo. A study released last week from PreferenceCentral finds consumers are more likely to prefer targeted online ads when they are asked to make value-for-value trade-offs such as free access to Internet content.

Source:Customers Getting Comfy With Targeting

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Customers Getting Comfy With Targeting

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Woe the Digital Sale: Navigating The Truth In A Tricky Marketplace

Wed, 21 Jul 2010 10:00:19 +0000

Question from a salesperson: I sell a fairly complex product in the “demand side” business — and even though I think I know the space well, sometime even I get confused with all of my competitors’ products. Some companies seem like they have only a business idea and vaporware with no real value proposition, but it seems like agencies are biting. So I’ve got two questions: How can I make sure my complex product is understood and believed amidst the chaos — and how do agencies decide who has something real, when there doesn’t seem to be any proof?

Source:Woe the Digital Sale: Navigating The Truth In A Tricky Marketplace

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Woe the Digital Sale: Navigating The Truth In A Tricky Marketplace

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Little Cannibalization between Email, SocNets

Tue, 20 Jul 2010 10:00:28 +0000

There is generally very little cannibalization that occurs between email, Facebook, and Twitter, according to a new study from digital marketing firms ExactTarget and CoTweet.

Email Primary Brand Communication Channel
“Subscribers, Fans and Followers” indicates only 4% of online consumers who perform online brand interaction subscribe to a brand email, are fans of a brand on Facebook, [...]

Source:Little Cannibalization between Email, SocNets

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Little Cannibalization between Email, SocNets

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Video Daily: Did the World Cup Score for Web Video?

Tue, 20 Jul 2010 10:00:18 +0000

Late last week Akamai announced that World Cup Soccer helped drive substantial amounts of Web access and especially video viewing across its massive content distribution network. While not the only CDN in the field, Akamai is the largest and it serves some of the biggest news and sports providers worldwide. Its 24 broadcast clients in 65 countries include ESPN, Televisa, and Prisacom. The company said that at peak usage it was serving 1.6 million concurrent streams.

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