The North Bank Audio Solutions Podcast

Episode #13 - Dear Techies and Technophobes: You’re Both Missing the Point

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Tue, 14 Oct 2008 22:05:37 +0000

In this day and age, it seems that the world is divided into two huge cultures: techies and technophobes. Techies are obsessed with gear, software and always on the leading edge of technology at any cost. They tend to throw money at their problems, constantly investing in the latest gadget, thinking that it will solve all of their problems. Their biggest problem is that they often focus on the medium of delivery and perfecting their products’ aesthetics rather than primarily focusing on content and value. They often alienate people who are less tech-savvy.

Technophobes convince themselves that they are too stupid, inexperienced or too old to learn new technologies. They too fall into the trap that gear and software are vital for success, but instead of being excited by new technological developments, they are scared off by them and end up not creating anything because they fear making a fool of themselves, breaking something or otherwise doing something wrong.

Aside from these archetypal differences, techies and technophobes also run their businesses very differently. (more…)

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Episode #12 - The Number One Killer of Information Marketing Success and How to Avoid It (and It’s Not What You Think Is)

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Wed, 20 Aug 2008 01:38:50 +0000

So many coaches and consultants get into their fields because they want to help people. They love what they do and they want to do a great job.

This is a good thing. It’s important to be passionate about your work and care about the quality of what you put out in the world.

But this can also lead major problems.

Along with this passion for excellence comes a natural affinity to get caught up in perfectionism.

I’ve seen so many clients, friends and colleagues get 95% done with products or marketing materials in a matter of days or weeks and then stall for months to get that last 5% worked out.

They proofread everything, re record audio or video because they don’t like the way they sound or look or don’t think the quality is high enough.

They ask for second, third and fourth opinions only to receive conflicting answers which tear them apart inside and make them doubt the whole thing.

In the end these poor friends of mine end up spending countless hours and tons of their energy and money on things that truly don’t help them make more money or attract more clients (which is usually the goal of new products or marketing campaigns.) (more…)

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Episode #11 - What Kind of Equipment Should I Buy to Record My Teleseminars?

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Fri, 11 Jul 2008 21:06:27 +0000

“What Kind of Equipment Should I Buy to Record My Teleseminars?”

This is a question I get all the time. Everyone wants to save money by doing everything themselves.

I’m a bit of D.I.Y kind of guy myself. I’ve taught myself most of what I know about audio and video production through practical experience and research, but I’m also a big fan of taking the path of least resistance when it comes to stuff like recording teleseminars.

Now, I could give you a full run down on what equipment to buy and give you several hours of tutorials on how to use it – but I’m not going to.

This isn’t because I’m lazy, it’s because I’m resourceful – and I hope you’re being resourceful too.

So, the answer to the question, “What Kind of Equipment Should I Buy to Record My Teleseminars?” is… (more…)

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Episode #10 - Leveraged Marketing Basics Part Five: Hop on the Viral Video Train to Jumpstart Your Online Marketing Success

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Wed, 07 May 2008 16:27:30 +0000

This is the fifth and final part of Leveraged Marketing Basics. In this episode, I show you how to jump start your online marketing success by taking advantage of the traffic already coming to the major viral video engines like YouTube, Google Video, Yahoo Video and more. I reveal insider tips to help you repurpose the content you already created and promoted in steps #1, #2, #3, and #4 into effective video clips that will help you diversify your marketing efforts, gain traffic and gain credibility. You’ll learn how to submit your video one time and have it automatically syndicated to the major online video sites for free. For a full, step-by-step training program on how to market your business online by repurposing content you already have, check out Repurposing Essentials.

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Episode #9 - Leveraged Marketing Basics Part Four: Gain Traffic, Build Relationships and Diversify Your Reach with Blogs and Podcasts

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Wed, 30 Apr 2008 23:04:28 +0000

In this episode I share with you part four in Leveraged Marketing Basics. Learn how to repurpose the content you created and distributed with steps #1, #2 and #3 easily and effectively into blogs and podcasts. Podcast and blogs are traffic magnets and are a great avenue for content repurposing to help you market you business. In this episode, I share with you insider secrets on how to set up your blogs and podcasts, and optimize and promote your feeds. You will learn how to create branded intros and outros for your podcasts and how to take advantage of RSS subscribers to help you grow your business with little effort. To get the whole uninterrupted version of this audio with a 33 page PDF transcription and resource list for free, go to http://www.northbankaudio.com/teleclass.

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Episode #8 - Leveraged Marketing Basics Part Three: Attract and Capture Leads and Make Money with Info Products

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Fri, 25 Apr 2008 23:55:10 +0000

To get the whole uninterrupted version of this audio with a 33 page PDF transcription and resource list for free, go to http://www.northbankaudio.com/teleclass. In this episode I reveal step number three in Leveraged Marketing Basics. I’ll show you how you can repurpose the content from step #1 and step #2 into an information product that you can give away in return for contact information or sell for a profit. Having an information product is a great way to leverage the knowledge you already have into tangible, scalable results as well as moving you out of the one-to-one model in your business. If you haven’t already, make sure that you are subscribed to the feed because in the next episodes, I’ll share with you step number four and five in this leveraged marketing plan.

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Episode #7 - Leveraged Marketing Basics Part Two: Start Repurposing with Transcription

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Thu, 17 Apr 2008 16:36:15 +0000

Listen in to the next excerpt of the live teleclass, Leveraged Marketing Basics: 5 Simple Steps to Turn One Hour into a Successful Marketing Plan. In this episode, I share with you the keys to creating content that you can then repuropose into a successful online marketing plan. Transcribe your recorded audio for repurposing all over the web. You will learn how to turn one teleseminar into articles, ezines, eBooks and press releases that work for you. This is an important step in creating a streamlined, leveraged marketing plan that will propel you to new heights in your industry. If you haven’t already, make sure that you are subscribed to the feed because in the next episode, I’ll share with you step #3 in this leveraged marketing plan.

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Episode #6 - Leveraged Marketing Basics Part One: Content Creation as You Speak with Teleseminars

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Sat, 12 Apr 2008 22:35:03 +0000

Listen in to an excerpt of the live teleclass, Leveraged Marketing Basics: 5 Simple Steps to Turn One Hour into a Successful Marketing Plan. In this episode, I share with you the keys to creating content that you can then repuropose into a successful online marketing plan. Host your teleseminars with the all-in-one tool, Intant Teleseminar or for maximum leverage, have the professionals at North Bank Audio Solutions do it for you. This is the gateway to a streamlined, leveraged marketing plan that will propel you to new heights in your industry. If you haven’t already, make sure that you are subscribed to the feed because in the next episode, I’ll share with you step #2 in this leveraged marketing plan.

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Episode #5 - Turn One Hour into a Successful Marketing Plan

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Fri, 04 Apr 2008 03:58:53 +0000

Recently, I’ve been getting a lot of questions from my clients about what online marketing strategies they should really be focusing on.

There’s so much hype going around these days that it’s hard to know which strategies deserve your time and money. I also notice that even when entrepreneurs do know which strategies and technologies interest them or help them gain traction with their target market, they often don’t know where to start.

Between article marketing, press releases, audio podcasting, video podcasting, viral video submissions, ebooks, teleseminars and webinars, it would be easy for you to go nuts before you could master all of these strategies and the technological learning curve that comes with each new one.

Well, I would like to share with you a simple way to leverage many of these strategies without having to generate any new content or spend months learning new technologies. It’s a tactic that all successful marketers use and in many cases, it is what separates those who struggle and those who make a massive impact on the world. (more…)

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Episode #4 - What Can the Entrepreneur Learn from the Starving Artist?

info@northbankaudio.com (Caleb Scoville - North Bank Audio Solutions) — Fri, 29 Feb 2008 02:43:12 +0000

By Caleb Scoville - Founder and chief engineer of North Bank Audio Solutions

Overview: Treat your business as an art form while saving time and generating income with audio and video marketing and product creation strategies.

Transcription:

Are you as passionate about your business as a musician is his or her music or a painter his or her paintings? If you’re not, you might as well stop reading now – but if you truly care about your business, you must treat it as art.

In school, I once heard this quote:

“Art is everything except things inherently necessary to survival and procreation.”

(more…)

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