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Josh Ritter - Love Is Making Its Way Back Home

The Oklahoma City Egotist — Thu, 23 Feb 2012 08:10:23 +0000

National

And the award for best use of construction paper goes to........

"This video was created with over 12,000 pieces of construction paper, shown as it was shot, with no effects added in post."

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Spotlight: Jacob Gilbreath

The Oklahoma City Egotist — Wed, 22 Feb 2012 22:26:50 +0000

Local

This was submitted a couple months ago, and somehow was buried in our seasonal overload. We apologize.

Jacob is a recent graduate of the OSU program, so we're hoping to see more great work coming out this guy. You might have seen his Conan O' Brien Kinetic Typography that made the rounds last year, but as you can tell below, he's expanded his motion graphics and cinematography skills.

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Kern & Burn

The Oklahoma City Egotist — Wed, 22 Feb 2012 18:15:38 +0000

National

If you haven't made your way to Kern & Burn, you should. Currently they are in Day 56 of their '100 Days of Design Entrepreneurship,' which is a great forum for designers to come together to make great work.

"Kern and Burn is an online and print publication that curates discussions, interviews and essays. We invite design entrepreneurs—those who pursue self-initiated projects, think for themselves, and channel personal passions into self-made careers—to share their perspectives. They are designers who dream big and burn the midnight oil to forge their own paths."

They also launched a kickstarter campaign to produce a book:

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AM Press 2.6

The Oklahoma City Egotist — Wed, 22 Feb 2012 08:34:25 +0000

Local

AM takes it off the grid this week and explores down to our southern neighbors in Dallas:

"This week, we take a trip down south to visit Good Records in Dallas, TX. The people that understand and appreciate vinyl today aren't your casual music listeners. These people are the people that know what they like - the artists, musicians and collectors that know the difference the sound of a needle on an album makes. Good Records was opened up to serve those people, and owner Chris Penn has a pretty good idea what they're looking for."

Per usual, see the rest at: http://am.com/

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GFDA: Don’t Judge Us for using Helvetica.

The Oklahoma City Egotist — Tue, 21 Feb 2012 18:32:53 +0000

Local

AIGA is at it again, bringing us another event: Brian Buirge and Jason Bacher of http://www.goodfuckingdesignadvice.com/

February 23 · 6:30pm – 9:30pm

Location: TapWerks Ale House

More details on their Facebook Event page

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2012 Addy Awards

The Oklahoma City Egotist — Tue, 21 Feb 2012 06:55:23 +0000

Local

This year's award show has come and gone. If you were like us and didn't make it out, you can check out the Winner's book at OKC Ad Club. And check out the showreel below:

2012 OKC ADDY Awards Show Intro from Steve Jones on Vimeo.

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We Heart OKC

The Oklahoma City Egotist — Mon, 20 Feb 2012 15:41:13 +0000

Local

Ghost Advertising recently launched this website to showcase some of the great places here in Oklahoma City. We hope they keep it up and possibly show us some hidden gems around the city.

Check it out here

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How To Outrun The Inevitable - Robert Campbell

The Dubai Egotist — Sat, 18 Feb 2012 17:12:52 +0000

There are a lot of agencies out there.

In China alone, there’s said to be tens of thousands.

TENS OF THOUSANDS!!!

However amongst all those – not in China, but generally – there’s a few that have a ‘global’ name.

Traditionally, they fall into 2 camps:

Those who are living off their legacy and those creating it.

Yes, that’s harsh – and there’s a whole host of reasons for it – but that’s pretty much how it feels.

Of course, these two states are in a constant state of motion … one good campaign can lift an agency from the past to the present and vice versa … however the agencies that tend to have the greatest momentum are the ones that seemingly are continuously creating their legacy rather than riding on their past.

Now in no way am I suggesting an agency purposefully ‘takes a back seat’ – there are many reasons why that can happen – however the point of this post is that as much as there are many agencies out there who are grabbing a bunch of the headlines right now, there’s 2 that are seemingly always at the forefront of commercial creativity.

BBH and W+K

Now without doubt there are some fundamental differences between the 2 companies – some good, some not so good – however the thing I find fascinating are their commonalities, of which a number of them, I believe, have directly enabled them to succeed while others have fallen.

I should point out that what I’m about to write is my perception.

The fact is I’ve never worked at BBH and while I know many of the guys there very well – I am still basing my views on observation and here-say.

And as for W+K. Well while I have had the pleasure of meeting Dan and his senior management team, we’ve not really talked about this sort of thing … most of the time I’m getting bollocked for something.

But that aside, here are 5 things that have made these agencies so creatively influential for so long.

1. Consistent Management.

The guys who run both these agencies have been at these agencies a long time.

Better yet, they are the people who founded these agencies – so they have a vested interest in maintaining the culture of the place rather than just go after the profit, regardless of the implication.

That said, they are constantly introducing new people into positions of influence and power.

Younger people. Talented people.

People who bring new perspectives and thinking to the table so while the principals of the company will stay the same, the expression of it is at the forefront of the times.

2. Control, Not Controlled.

In short, when you own your company rather than a holding company with masses of shareholders, you can control how your company grows and where your company goes.

Basically, control means you can focus on the longer-term, bigger play rather than purely focusing on hitting the next quarterly target.

It’s probably the best ad for communism you could have, ha.

3. A Willingness To Fail.

Both agencies try stuff.

Better yet, the want to try stuff.

There is a reluctance to rest on their laurels.

This isn’t just because they believe to stick with what you know is the surest way to future failure, but because they are adventurous by nature and they believe great things happen from experimentation, even if on first impressions, the result is not quite what they hoped.

They also put their money where their mouth is.

They don’t expect clients to fund their adventures into the unknown, they’ll pay for it … be it in the activities they do or the people they hire.

For both, failure is NOT trying stuff.

4. Culture, Not Function

When I first joined W+K, people talked about it’s unique culture.

To be honest, I’ve heard this sort of thing before and almost always it’s turned into a crock of shit … because the culture that was there was because of the people in the place rather than the company.

But in W+K and BBH’s case, I believe it’s true.

Sure, the people that work there enhance and develop that culture, but there’s a strong philosophical view that permeates every element of both companies.

It’s not about the press releases or the credentials deck … it’s about their standards … their expectations … their beliefs.

They actively encourage trying new things … exploring new approaches … not going for the lowest-common-denominator or the category convention … standing up for what they believe in …

In short, it’s about filling their company with interesting and creative people who share their beliefs [even if they express it in radically different ways], rather than simply those who can perform a specific job function at the lowest price.

5. Involvement, Not Observation.

Northern wrote a blog post recently where he said he was convinced the reason older, senior people lose their dynamism and originality is because no one challenges them and they don’t get in enough situations to be told something they don’t know.

Very true.

However one thing I really like about W+K is that while the senior guys are ridiculously talented and smart and experienced … they welcome opinion, debate and challenge. From everyone. Literally everyone.

I remember the first time I met Dan and John and had an ‘out of body experience’ where I saw myself telling, arguably 2 of the most respected ad guys in history a bunch of stuff I think we should be doing.

OK, so Dan said, “you’re fired” … but he listened and that’s more than many would do.

The other thing is they are all deeply involved in what’s going on.

Not in the sense of dictating outcomes or decisions, but being part of the chaos – contributing, listening, exploring.

Sure that doesn’t happen on every single piece of business on every single campaign, but you’d be amazed how knowledgable about what’s going on. Seriously, you just need 2 minutes in the company of Dan or John or Dave etc and you know that they are absolutely bursting with dynamism and originality, even though by the protocol adopted by many agencies, they should be put out to pasture by now.

Why are they like this?

Because they still care. I honestly think it’s that simple.

They still want to learn. They still want to do stuff. They still want to push boundaries.

It’s fantastic and I honestly believe that one of the reasons this is the case is because they seek out people they regard as talented and interesting … people who can push them … their colleagues … their clients … and their agency to a different place.

Not being scared of change or youth or provocation shows people who are very confident with who they are … which for all the ego and posturing that goes on in this industry, is very rare indeed.

Of course you might think this is all bollocks … and maybe it is, however I can tell you from my time at W+K and my relationship with BBH that I see all this time and time again.

Sure it’s not always perfect, sure there have been some bad mistakes – but that aside – the fact they have been at the forefront of mass market commercial creativity means they must be doing something right … something few other companies have been able to pull off over 30 odd years which is why I honestly believe these are things we could all benefit from following or learning – whether we work in a company or want to start our own.

Making money is not hard.

Being the creative industry darling for a moment in time, is not out of the reach for all.

However making money while sticking to your principals and being an acknowledged leader in [effective] creativity for 3 decades is, and that’s why W+K and BBH stand out from the crowd.

While both agencies shun propriety processes in favour of being judged by what they do [rather than what they say they do] … the reality is you can’t ignore how their principals, philosophies and approach have directly contributed and impacted to the work that so many of us [general public, not just adland] hold in the highest esteem.

Saying “it’s all about the work”, might make a nice headline that people can gravitate to, but a great creative legacy starts way before the brief lands on the table.

----------

By Robert Campbell, W+K's Asia Regional Head of Planning. Reposted with permission. Read the original blog post here (and don't miss the delicious comments.)

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Why Creativity Shouldn't be an Overlooked Skill

The Oklahoma City Egotist — Fri, 17 Feb 2012 08:57:20 +0000

By Ilya Leybovich

Creative thinking is as vital a job skill as work experience or training. Here we look at how creativity can serve as a business asset and why companies should pay more attention to it.

Although there is an increasing focus on improving the skills and knowledge of United States workers, particularly in science, technology, engineering and mathematics (STEM), creativity can be just as valuable in building a talented and high-performing workforce. In fact, many believe that employee creativity, and the resulting capacity for innovation, is the key to U.S. competitiveness in an increasingly globalized marketplace.

"While STEM will be the foundation of many global jobs in the 21st century, learners must engage creatively to take these skills to the next level. We cannot merely calculate our way out of the challenges we face today," Cisco's Corporate Social Responsibility blog notes. "Communication, creative thinking and divergent thinking come from being allowed the freedom to create. The digital learning movement is putting creative tools into the hands of learners to self express. Self-expression, in turn, teaches the fundamental skills we want from all employees: motivation, inspiration, determination — essentially helping individuals reach their full human potential."

Over the past 30 years, American employment has shifted toward high-skill and low-skill occupations, while medium-skill professions, which involve routine information processing such as accounting, typing or filing, have experienced contraction in the percentage of the workforce they employ domestically because many of these jobs have been outsourced to emerging economies.

Meanwhile, high-skill jobs, which typically include managerial, professional and technical occupations, have continued to attract a larger proportion of employees. The future of U.S. competitiveness depends on building and strengthening this highly skilled workforce, and creativity is the key to success in its related fields.

"At the top of the market are the jobs everyone wants. And guess what? These are the jobs that many graduates of the American education system are well prepared for. These jobs require creativity, problem solving, decision making, persuasive arguing and management skills. In this echelon, a worker's skills are unique, not interchangeable," Fast Company explains. "Technology and outsourcing routine tasks make these top workers even more powerful and productive, giving them even more data and tools with which to innovate."

Of course, the STEM fields are still crucial to maintaining U.S. economic strength, but because foreign workers are able to acquire strong scientific skills and education as well, what sets U.S. workers apart is the combination of STEM skills with creative capabilities. This melding of the technical and the abstract forms the cornerstone of innovation, which in turn drives business success.

So how can companies tap into the creativity of their employees? The answer is to treat creativity like a skill that needs to be identified, nurtured and trained. One effective way to do that is to foster a creative culture across the organization. Inc.com offers the following recommendations for generating creativity among the staff:

• Instill passion. Every great idea begins with a passion for wanting to change the world, so make employees feel as if their work is having a significant impact.
• Celebrate new ideas. Risk-taking and thinking outside the box should be rewarded, either through praise, career opportunities or perks.
• Grant autonomy. Allowing team members to work independently to develop their ideas without having to run every detail by their superiors can encourage innovative thinking because creativity is an act of individual self-expression.
• Support courage. Challenging the existing way of doing things requires bravery, so workers must feel safe to take creative risks without fear of punishment or judgment.
•Fail successfully. In many companies, people are so scared of making mistakes that they avoid pursuing an innovative idea. The solution is to allow failures to occur and then move on quickly to keep up the momentum of experimentation and try out as many ideas as possible.
• Think small. Smaller companies tend to be more nimble and curious about new concepts. Even if your business is large, try to maintain the hungry, entrepreneurial spirit of a smaller firm.
• Improve diversity. Diversity of people and opinions, of work experiences, religions, nationalities, hobbies, political beliefs, races, sexual preferences, age, musical tastes and even favorite sports teams helps to build a creative culture.

"Often the only difference between creative and uncreative people is self-perception. Creative people see themselves as creative and give themselves the freedom to create...Being creative may just be a matter of setting aside the time needed to take a step back and allow yourself to ask yourself if there is a better way of doing something," professional development firm MindTools explains. "Another important attitude-shift is to view problems as opportunities for improvement. While this is something of a cliché, it is true. Whenever you solve a problem, you have a better product or service to offer afterwards."

There is no universal approach for fostering innovation among people or processes, nor is there is a set of contextual factors that can ensure success in creative thinking and the ability to translate that thinking into business performance. A creative culture often emerges from trial and error, and it depends heavily on the individual personalities involved in day-to-day work. However, there is a shared feature among creative employees, and that is the capacity for synthesizing dissonant ideas into a single goal.

"[T]here is indeed a common trait in the typical way creative thinkers approach challenges: They can comfortably hold opposing thoughts in their heads and get to work," frog design's Fabio Sergio writes at Fast Company's Co.Design. "Successful creative thinkers see opposites and apparently contradicting goals not just as a potential for dissonance, but as an opportunity for dynamic harmony."

via Oklahoma Creativity

Source

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AM Press 2.5

The Oklahoma City Egotist — Thu, 16 Feb 2012 07:35:26 +0000

Local

Love is in the air this week, and Associate Creative Director is huffing it all up. Yep, this week’s C-List is Ryan’s lovey-dovey tracks, you know, for the tender moments.

New episodes of Vinyl Vision and The Morning Upbeat, a new set of Briefs and more in this week’s Press, at http://www.am.com.

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Love Your Brand

The Oklahoma City Egotist — Tue, 14 Feb 2012 07:34:54 +0000

Local

Within the spirit of Love and Valentine's Day, we present S Design’s Top 10 Ways to Care for Your Brand:

Top 10 Ways to Care for Your Brand

1 audit yourself; ensure you are who you say you are.

2 conduct market research; ensure they agree you are who you say you are.

3 create a positioning statement to guide your message and communications, both internal and external.

4 create a standards guide; make it required reading for all employees.

5 designate a brand champion to monitor your brand standards in use.

Read the rest after the jump:

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Camera Phone Love

The Orlando Egotist — Wed, 08 Feb 2012 13:33:27 +0000

National

Do you like taking and sharing photos using apps from your camera phone?

That's what the Orlando camera phone show Depixtions is asking camera phone enthusiasts. Participants can use whatever apps on their phones they want, as long as the photo was originally taken with a cell phone.

All of the approved submissions will be printed and displayed at the gallery show to be held on March 10, 2012 at the Orange Studio. Each print will be for sale and with all proceeds going to New Hope for Kids.

Submission deadline is February 17th.

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AM Press 2.4

The Oklahoma City Egotist — Tue, 07 Feb 2012 18:13:47 +0000

Local

We dropped the ball last week, but we're back...

"Everybody loves cheese, but not everybody appreciates all of the different styles and flavors available in the world of cheese. In Oklahoma City, we sat down with Steve Reynolds of Forward Foods to get a slice of everything cheese has to offer.

View more from this week’s issue of Press at http://www.am.com

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The Egotist Superbowl Super Post

The Oklahoma City Egotist — Tue, 07 Feb 2012 07:49:10 +0000

National

The Egotist Network's Super Bowl Roundup

With a nail-biter fourth quarter, a Madonna half time show and the occasional close up of Giselle's skybox, this year's Super Bowl was tolerable. The ads, on the other hand, were a whole different story. Of the 62 spots that ran – only a few offered glimmers of hope. More than a few were terribly painful. And most of them were just plain boring.

With color commentary compiled from across the Egotist Network, here's what we had to say about last night's spots worth talking about: (Videos after the jump)

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Shannon Kolvitz at Brass Bells

The Oklahoma City Egotist — Tue, 07 Feb 2012 05:39:49 +0000

Local

We failed to post this in time for the opening reception tonight, but was reminded again by Plaza District's tweets. Shannon Kovitz's excellent photos are showing over at Brass Bell Studios right. If you failed to catch the opening tonight, they'll be there for the rest of the month. And speaking of Plaza, Live on the Plaza is this weekend.

Check out the rest of his work here

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Fresh Impressions on Brandmarks (from a 5-year-old)

The Oklahoma City Egotist — Wed, 01 Feb 2012 15:36:25 +0000

National

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Superbowl Kick Off

The Oklahoma City Egotist — Tue, 31 Jan 2012 17:36:51 +0000

Local

I guess they couldn't wait til the big day and it looks like they're pulling the big guns out this year.

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Created by Agent

The Oklahoma City Egotist — Tue, 31 Jan 2012 07:20:16 +0000

Local

"Agent recently had the pleasure of working with Jim Ferguson, former CCO of DDB/Dallas, Young and Rubicam/NYC and TM/Dallas. He wrote and CD'ed this :30 TV we produced for Walt Garrison foods at his ranch outside of Dallas. Walt Garrison is known as the cowboy's cowboy, OSU and Dallas Cowboys great and all-around nice guy. It was a fun shoot, and we got to eat steak in his whittling room. Delicious barbecue sauce, too."

It's too bad you couldn't send me one of those steaks. The 30 second spot isn't anything to write home about, but the production from Agent is top notch.

Walt Garrison Foods - "Pinch" from Created by Agent on Vimeo.

Created by Agent - January 2011 Montage from Created by Agent on Vimeo.

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AM Press, Issue 2.2

The Oklahoma City Egotist — Thu, 26 Jan 2012 05:38:21 +0000

Local

"Tucked away amongst the dusty bars and cloudy shop windows of Oklahoma City’s Classen Circle, Charlie Nicholson of Charlie’s Jazz, Blues and R&B Records keeps his passion for music. In an era where vinyl has made its comeback on indie records and alternative rock, Charlie’s has sold nothing but the classics of jazz, blues and R&B for years now, and his passion for the music shines through his personality."

See the rest over at AM.com

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Trends of 2012: Solitude

CTJDorsey — Mon, 23 Jan 2012 20:02:55 +0000

The “always on” culture that has abruptly emerged as the new norm is here to stay for some time. A recent piece from The New York Times demonstratively stated, “Solitude is out of fashion,” elaborating with analysis of the trending open-space work environments and team-based strategies. This contemporary approach is counter to extensive research touting the benefits of privacy in creative thinking. This culture has been fiercely fueled by the (my) millennial generation and has gained significant acceptance by baby boomers. We have grown up in an age of digital collaboration; now we’re applying these same tendencies to the office place despite making ourselves susceptible to real-life distractions.

We all know the natural, yet rude, tendency to prioritize instant information from our smartphones over the people actually in the room. This was never more evident to me than Christmas this year. I never thought I would see the day my parents were playing Words with Friends before me. I certainly didn’t expect they would become addicted to the game instantaneously. Prior to this, my mom was notorious for leaving her cell phone in the bottom of her purse - for days on end. To her, it was a device to make calls; not for her to be alert for incoming calls. It’s becoming ever-apparent those days are over and never to be seen again. She’s texting, emailing, playing games, reading books, and verifying bets with my father through Google.

Despite the added convenience at our fingertips, it can become overwhelming – like a menu at The Cheesecake Factory. Thus, people are increasingly more than willing to pay a premium for solitude – the ability to escape the constant draining buzz. Trend Watching explains,

This isn’t about consumers rejecting everything that brought them to the city, but about a temporary breather. Remember, no trend applies all of the time. People will forever crave the excitement and choice available in cities; yet still want to escape for a moment.

In 2011 some brands were ahead of the curve in offering a moment of solace to their consumers. These early adopters compete in industries where such services are appreciated due to the high stress in their corresponding environments. Some examples:

• In July 2011, Telia, a Swedish telecom provider, launched a free app that enabled customers to disable internet for set period of time at home. They also set up internet-free zones in several public locations across Sweden. (Trendwatching.com)

• In September 2011, at Moscow’s Sheremetyevo International Airport, Sleepbox launched a small self-contained cabin designed to give users a quiet place to get some rest. (Trendwatching.com)

• From July to September 2011, the Marriott Renaissance Pittsburgh Hotel offered “Zen and the Art of Detox” – a weekend package that obliged visitors to surrender any digital devices when checking-in. Also, rooms were stocked with books instead of televisions. (Trendwatching.com)

Brands that, by virtue of their product or service, must compete in a mentally fatiguing space, can embrace the opportunity by providing a counter experience like the examples above. However, most brands do not need to provide such overt forms of relief; they can bake it in to the actual product. Pandora Radio is an example of a highly appreciated, passive user interface. Listeners have one less thing to think about as the stream is designed to anticipate their tastes. Pinterest, with an extremely intuitive user experience and strong social integration, provides a similar release. The mindless nature of pinning offers a pleasurable distraction from daily stressors.

Facebook, in the short term, offers a similar mental release. In fact, thirty-year psychology veteran, Susan Weinschenk, found that the brain releases dopamine upon receiving notifications of Facebook updates or status changes. In contrast, Facebook has become an eclectic badge of social currency - check-in’s, relationships, flattering pictures, and job title changes; thus truly adding up to social noise. As we become desensitized to social updates we look for other sources of immediate reward like Twitter, Reddit, and sites like Wimp and YouTube.

At the agency I work for, we have a former Buddhist monk who spent six years on a silent sabbatical in Burma. You read that right…he didn’t speak for six years. He trains employees to practice mindfulness and stress-relieving routines they can implement on a daily basis. In one session, he explained that humans are naturally hard-wired to respond in a “fight or flight” manner. This was an essential tool for survival when humans first roamed the earth. Despite our evolution over time, we still react in a similar manner to alerts, texts, emails, calls, green lights, our significant other calling our name, and so on. We’ve been conditioned to believe that an immediate response is expected, and a delayed response has become an indication of a lower priority. In this new social norm we’ve set ourselves up to strive, long-term, toward solitude…or pay a lofty price to have it right here, right now, between our 2:00 and 2:45 meetings. Regardless, this will be something to watch in 2012 – an opportunity to make your brand the hero.

As an account manager in Boulder, Dorsey has worked on global and national campaigns for brands like Microsoft and Groupon. Read more of his posts where he blogs at And this....

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What I Learned This Year: Tim Watson

The Oklahoma City Egotist — Thu, 19 Jan 2012 04:50:43 +0000

Local

A little later than the rest, but still got it done. Tim Watson's put together his "What I Learned This Year" in nice typographical format for us. It was also featured on Dribbble's popular page a few days ago.

Check out the full list in the Editorials

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What I Learned This Year: Tim Watson

The Oklahoma City Egotist — Thu, 19 Jan 2012 04:44:45 +0000

One part designer, one part innovator and one part businessman. Tim Watson has been a desinger/developer in the Oklahoma City market since 1993. He is the former owner and creative director for Visual Inventor http://visualinventor.com and has been featured in several books. The most recent being Logo Lounge Master library

Full Version Here

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Staplegun 2011 Showreel

The Oklahoma City Egotist — Wed, 18 Jan 2012 17:35:11 +0000

Local

Nothing wrong with a little pre-showreel hand gun showdown. Although we think you should have grown a real fu manchu

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Michael Bierut: How to

The Oklahoma City Egotist — Tue, 17 Jan 2012 21:10:37 +0000

Local

Iconic designer Michael Bierut, a partner in the powerhouse design firm Pentagram, will be sharing some of his stories at the Philbrook Museum in Tulsa this Thursday. Hope to see you there. More info on Facebook

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AM Press: Vol. 2 No. 1

The Oklahoma City Egotist — Tue, 17 Jan 2012 17:30:43 +0000

Local

'Issue No. 1 of Vol. 2 kicks off with the usual format: AM Briefs, quick cultural commentary from AM staffers, more music talk and cocktails on a new episode of The Morning Upbeat, Ryan Cristelli’s top tracks of 2011 on The C-List, and then the two features below: a chat about craft beer with the guys at Oklahoma City’s COOP Ale Works, and a look at ProCure, Oklahoma City’s most advanced cancer treatment center and new client to Ackerman McQueen.'

View the rest of the issue here

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