The Open Algorithm

The Future of TheOpenAlgorithm

Mark Collier — Wed, 31 Oct 2012 06:56:59 PDT

After an incredible few days at SearchLove I realised I kept getting the same question from SEOs who have been following TOA, “are you still working on that correlation thing?” Shit, YES, I did take a break to work on some other stuff but I’ve been working my balls off learning SQL, taking courses on [...]

Finally Killing Off Keyword Density

Mark Collier — Tue, 12 Jun 2012 02:50:52 PDT

As much as any SEO worth their salt knows that keyword density is not a ranking factor, there are some out there that still believe it is a signal in the Google algorithm or somehow is related to ranking well in Google. Often this myth is perpetrated by the untrained eye, or sold by the [...]

Why Google’s Algorithm Doesn’t Care What You Write

Mark Collier — Thu, 07 Jun 2012 08:43:53 PDT

Most SEOs understand that on page factors have and will continue to decline in importance within the Google algorithm and SEO. We all know that Google takes no notice of the meta keywords tag, and little notice of other tags, markups and HTML structures which has been backed up with my data. But “in content” factors [...]

Links – Huge Correlation Between Link Building and Google Ranking

Mark Collier — Wed, 16 May 2012 03:35:14 PDT

Links have been an integral part of SEO since Google joined the scene. But recently link building’s popularity has taken a bit of a hit, with many believing that Google have reduced its weighting of PageRank in the algorithm. The emergence social signals and other factors indicating user satisfaction have according to many within the [...]

Domain Authority

Mark Collier — Wed, 02 May 2012 08:01:53 PDT

New Correlation Data Suggests Enhanced Importance of Site Wide SEO SEO’s are huge believers in signals relating to Google’s overall perception of a website. It makes a lot of sense, if Google can understand that Wikipedia’s articles are typically of a higher standard than eHow’s then they can make better decisions on the quality [...]

On Page Factors Correlation Data

Mark Collier — Thu, 26 Apr 2012 00:00:29 PDT

Sometimes the least interesting results are the most interesting. Long gone are the days of stuffing meta data and H1 tags full of keywords and getting high rankings, all SEOs worth their salt know that. What we will see, over the course of this post is a shocking lack of correlation for the traditional factors [...]

Domain Name SEO

Mark Collier — Thu, 01 Mar 2012 09:20:19 PST

Last week I published data on 342,740 domains that I extracted from the dataset I have built for TheOpenAlgorithm project. What I looked at was mostly from a user’s point of view, not very scientific but pretty significant. I wanted to show, what the user was used to/found normal in terms of domains. What domain [...]

The Science of Correlation Studies

Mark Collier — Wed, 29 Feb 2012 05:38:19 PST

The initial part of my project to bring more science to SEO is based on doing a correlation analysis on individual potential factors within the Google algorithm. An incredibly important part of the project is making an impact on how SEOs and webmasters do business, a core to taking action based on correlation studies is to [...]

What I Learnt About 342,740 Domains

Mark Collier — Tue, 21 Feb 2012 11:19:16 PST

I recently did a parse of 12,573 keywords, extracting the top 100 results per keyword on Google. And after cleaning up the data I was left with over 1.2 million web pages and 342,740 unique domains. For the last week or so I have been looking for interesting information within this mountain of data. I [...]

Interesting Google Parse Data

Mark Collier — Wed, 15 Feb 2012 10:18:45 PST

I recently completed an automatic searching of Google of 12,573 keywords. I extracted the top 100 results for those keywords, so around 1.2 million web pages and 342,740 unique domains. This is the dataset I am working off of for the initial round of The Open Algorithm Project. Over the last two days I’ve been pouring [...]

The Open Algorithm

The Future of TheOpenAlgorithm

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Finally Killing Off Keyword Density

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Why Google’s Algorithm Doesn’t Care What You Write

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Links – Huge Correlation Between Link Building and Google Ranking

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Domain Authority

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On Page Factors Correlation Data

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Domain Name SEO

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The Science of Correlation Studies

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What I Learnt About 342,740 Domains

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Interesting Google Parse Data

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