No matter what your business sells

admin — Mon, 09 Aug 2010 14:52:16 +0000

It needs a web presence.

A lot of small businesses (especially businesses of a certain type) don’t think they need a website, normally because their business relys on passing trade, word of mouth and local advertising. Examples of businesses that have a tendency to think like this are; hairdressers, restaurants, cafes and small shops (like craft, art or hobbyist shops).

OK some will say: “well Im busy and making money, why do I need a website as Im making enough sales as it is and I dont think Id make any sales through a website anyway.” This is definitely a fairly short-sighted view! Take for example hairdressers, what if I searched “best barber in Perth” or “Perth hairdressers with tanning facilities”. More and more people are using these localised more exacting search terms. Ive used the “best barber in Perth” search term myself in an attempt to find a good barber in Perth, surprisingly.

What did I find? Well not a lot really which got me thinking and inspired this post. If a barber in Perth created a good website and optimised the content with the keyterm “best barber in perth” and “perths best barber” they would have had page one, number one position in Google and at least one more customer…me!

But its not just me that makes these kinds of searches, there is literally hundreds if not thousands of people making similar searches.

For a relatively small investment say around £200 these searchers could be finding your business website! To put it in perspective how much do most businesses pay for an advert in their local paper? Around £400-1500 is probably about right. That £200 seems pretty well spent if you ask me.

Dont fall behind your competitors and don’t simply dismiss the idea that you could gain financially from a good business website!

New look website for The Path Web Design Ltd

admin — Wed, 28 Jul 2010 23:03:26 +0000

Well the new website is pretty much finished! Just need to populate a few pages, a few tweaks here and there and its done….until the next thing!

We are committed to great web design and felt that the old website did not show enough of this commitment. So here is our nice new design which I am very pleased with. i will be adding to it over the next year so stay tuned for some cool new stuff.

I am also going to try and make a real effort to populate this blog with interesting articles and web design hints and tips. It just trying to find the time. Well as my Dad would say “Make Time”. I wish I could as there doesnt seem enough hours in the day to do everything and still have a life!!

The Path Web Design Ltd is here to stay and going from strength to strength.