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<title>The Personal Branding Blog by Rob Cuesta</title>
<link>http://robcuesta.typepad.com/the_personal_branding_web/</link>
<description>My musings on personal branding, life as an independent professional, skinny latte, indeed everything and anything</description>
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<title>Have you made yourself scarce?</title>
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<content:encoded><![CDATA[One of the biggest mistakes we make as professionals is to make ourselves as available to our clients as possible. It's a natural part of our desire to be seen to be providing excellent service. It's...<br/>
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<category>Corporate Branding</category>
<category>Marketing</category>
<category>Personal branding</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Tue, 23 Jun 2009 21:57:20 +0100</pubDate>

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<item>
<title>Personal Branding and the Accounting Profession</title>
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<content:encoded><![CDATA[Even as far back as 2005, members of the UK's Institute of Chartered Accountants were being advised to work on their personal brand. Addressing that year's prizewinners and the Institute's annual...<br/>
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<category>Accountancy</category>
<category>Career development</category>
<category>Corporate Branding</category>
<category>Marketing</category>
<category>Personal branding</category>
<category>Reputation management</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Tue, 16 Jun 2009 00:45:59 +0100</pubDate>

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<item>
<title>Always give 100%</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/r7ry0hR4C_A/always-give-100.html</link>
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<content:encoded><![CDATA[It's happened to all of us: you wake up in the morning feeling tired or somehow below par. Maybe you couldn't get to sleep, maybe you were up late, maybe you're starting to go down with something....<br/>
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<category>Leadership</category>
<category>Personal branding</category>
<category>Personal development</category>
<category>Personal style</category>
<category>Reputation management</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Tue, 12 May 2009 15:21:10 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/05/always-give-100.html</feedburner:origLink></item>
<item>
<title>NLP, sales and the fine art of leveraging social media</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/sgbcLCFwG3o/nlp-sales-and-the-fine-art-of-leveraging-social-media.html</link>
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<content:encoded><![CDATA[One of the things I teach on my NLP courses is how to discover people’s strategies, that is, the little ‘programmes’ we run in our head to tell us how we feel. In terms of the selling cycle, we have...<br/>
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<category>Marketing</category>
<category>NLP</category>
<category>Reputation management</category>
<category>Sales</category>
<category>Social networks</category>
<category>Tad James</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Mon, 04 May 2009 18:24:10 +0100</pubDate>

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<item>
<title>6 Steps for Creating a Social Media Marketing Roadmap &amp; Plan</title>
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<content:encoded><![CDATA[Social media can be a bit of a maze. It's no longer just about telling your friends what you've been up to: alongside blogs we have mashups, file sharing (the legitimate, business-useful kind like...<br/>
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<category>Career development</category>
<category>Corporate Branding</category>
<category>Marketing</category>
<category>Online identity</category>
<category>Personal branding</category>
<category>Reputation management</category>
<category>Social networks</category>
<category>Web/Tech</category>
<category>Weblogs</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Fri, 10 Apr 2009 13:52:00 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/04/6-steps-for-creating-a-social-media-marketing-roadmap-plan.html</feedburner:origLink></item>
<item>
<title>Ever wondered how to use Twitter in marketing for real?</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/Tx3od-NALvo/ever-wondered-how-to-use-twitter-in-marketing-for-real.html</link>
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<content:encoded><![CDATA[Here's how one company did it<br/>
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<category>Corporate Branding</category>
<category>Marketing</category>
<category>Online identity</category>
<category>Social networks</category>
<category>Web/Tech</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Thu, 09 Apr 2009 13:48:00 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/04/ever-wondered-how-to-use-twitter-in-marketing-for-real.html</feedburner:origLink></item>
<item>
<title>Starting a Social Media Team</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/3HSe4wWFzNE/starting-a-social-media-team.html</link>
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<content:encoded><![CDATA[Social can seem like a bit of a minefield in the corporate environment - after all, who wants their staff mouthing off online about their petty gripes in the workplace (at least that's how a lot of...<br/>
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<category>Corporate Branding</category>
<category>Online identity</category>
<category>Social networks</category>
<category>Web/Tech</category>
<category>Weblogs</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Wed, 08 Apr 2009 01:51:32 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/04/starting-a-social-media-team.html</feedburner:origLink></item>
<item>
<title>It's not just candidates who interview badly...</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/FyitM520qSQ/its-not-just-candidates-who-interview-badly.html</link>
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<content:encoded><![CDATA[There's a temptation to think that how an interview goes is always down to the candidate, but I received a request today for funny interview stories that reminded me of one interview that went badly...<br/>
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</div>]]></content:encoded>


<category>Career development</category>
<category>Leadership</category>
<category>Personal branding</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Tue, 07 Apr 2009 13:48:11 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/04/its-not-just-candidates-who-interview-badly.html</feedburner:origLink></item>
<item>
<title>It's an integration issue, silly</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/ZvEgZQmOw88/its-an-integration-issue-silly.html</link>
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<content:encoded><![CDATA[So, you're building your personal brand. You have your website, you have your blog, you have your online profiles on LinkedIn and Facebook and MySpace, you've written your elevator pitch, identified...<br/>
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</div>]]></content:encoded>



<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Mon, 23 Mar 2009 21:33:39 +0000</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/03/its-an-integration-issue-silly.html</feedburner:origLink></item>
<item>
<title>Niche personal brands</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/iWt3Hi_MxgY/niche-personal-brands.html</link>
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<content:encoded><![CDATA[Probably 80% of the people reading this have just gone "Michael who?" And that's fine, because the chances are that if you've never heard to Michael Porter it's because you didn't need to. For the...<br/>
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</div>]]></content:encoded>


<category>Corporate Branding</category>
<category>Leadership</category>
<category>Personal branding</category>
<category>Personal development</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Tue, 10 Mar 2009 01:26:40 +0000</pubDate>

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