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<title>The Business Growth Blog by Rob Cuesta</title>
<link>http://robcuesta.typepad.com/the_personal_branding_web/</link>
<description>My musings on business growth, personal branding, life as an independent professional, skinny latte, indeed everything and anything</description>
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<title>Stand for something. Anything. But stand up and be noticed!</title>
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<content:encoded><![CDATA[For a while I've complained that there is no truly neutral news service here in the UK. All the newspapers have their own slant, and so do the TV news bulletins. Even the newspaper "The Independent"...<br/>
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<category>Corporate Branding</category>
<category>Marketing</category>
<category>Personal branding</category>
<category>Reputation management</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Tue, 24 Nov 2009 00:40:52 +0000</pubDate>

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<item>
<title>What do you have to do to get customer satisfaction around here?</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/ee1W4Q-5EkM/what-do-you-have-to-do-to-get-customer-satisfaction-around-here.html</link>
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<content:encoded><![CDATA[What recovery strategies does your company have in place when things go wrong. Do you treat the customer as though they are always right? Or do you automatically treat them as though they are...<br/>
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<category>Corporate Branding</category>
<category>Marketing</category>
<category>Random Musings</category>
<category>Sales</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Wed, 28 Oct 2009 11:59:16 +0000</pubDate>

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<title>Changes</title>
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<content:encoded><![CDATA[I've made a few alterations to the blog. FIrst off, you may have noticed the change of title - this is now The Business Growth Blog, reflecting the fact that personal branding is a tool for achiving...<br/>
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<category>Books</category>
<category>brandedLeader news</category>
<category>Weblogs</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Tue, 13 Oct 2009 01:24:30 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/10/changes.html</feedburner:origLink></item>
<item>
<title>Before you get into social media, what does your audience look like?</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/qdDB-0ldXNA/before-you-get-into-social-media-what-does-your-audience-look-like.html</link>
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<content:encoded><![CDATA[I just found a new online tool that could just be ESSENTIAL for any business that is serious about using social media to reach its target audience.

Forrester Research's Groundswell Consumer Profile...<br/>
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<category>Corporate Branding</category>
<category>Marketing</category>
<category>Networking</category>
<category>Online identity</category>
<category>Personal branding</category>
<category>Social networks</category>
<category>Web/Tech</category>
<category>Weblogs</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Wed, 16 Sep 2009 22:22:35 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/09/before-you-get-into-social-media-what-does-your-audience-look-like.html</feedburner:origLink></item>
<item>
<title>Motivation, success and wealth 2</title>
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<content:encoded><![CDATA[Last week I posted a link to the firsty of success-guru Tony Robbins' videos on weath and success. Here is the second video, in which he interviews John reese, who managed to generate $1m on the...<br/>
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<category>Marketing</category>
<category>Online identity</category>
<category>Personal branding</category>
<category>Personal development</category>
<category>Web/Tech</category>
<category>Weblogs</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Mon, 31 Aug 2009 13:00:00 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/08/motivation-success-and-wealth-2.html</feedburner:origLink></item>
<item>
<title>Motivation, success and wealth 1</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/zvAzH4yn7ug/motivation-success-and-wealth-1.html</link>
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<content:encoded><![CDATA[As anyone who has attended one of my courses or workshops knows, I'm a huge fan of personal development guru Tony Robbins.

Lately, Tony has issued a couple of motivational web videos around the...<br/>
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</div>]]></content:encoded>


<category>Marketing</category>
<category>NLP</category>
<category>Online identity</category>
<category>Personal branding</category>
<category>Personal development</category>
<category>Reputation management</category>
<category>Web/Tech</category>
<category>Weblogs</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Fri, 28 Aug 2009 13:00:00 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/08/motivation-success-and-wealth-1.html</feedburner:origLink></item>
<item>
<title>Customer satisfaction? It's the unexpected extras that count</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/FNqFxtDOZKw/customer-satisfaction-its-the-unexpected-extras-that-count.html</link>
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<content:encoded><![CDATA[Recently, I had a nasty dent in the rear wing of my car. The insurance company chose the body shop they wanted me to use so I dropped it off.

Three weeks and four aborted attempts to return my car...<br/>
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</div>]]></content:encoded>


<category>Corporate Branding</category>
<category>Experiential marketing</category>
<category>Marketing</category>
<category>Personal branding</category>
<category>Random Musings</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Thu, 27 Aug 2009 23:04:19 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/08/customer-satisfaction-its-the-unexpected-extras-that-count.html</feedburner:origLink></item>
<item>
<title>Even the homeless are getting in on Personal Branding</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/Kr_sqN1Fa8c/even-the-homeless-are-getting-in-on-personal-branding.html</link>
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<content:encoded><![CDATA[I was fascinated by an almost throwaway comment on the Workshifting blog that describes how the homeless in Orlando are making the best of the resources and opportunities available to improve their...<br/>
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</div>]]></content:encoded>


<category>Current Affairs</category>
<category>Personal branding</category>
<category>Random Musings</category>
<category>Web/Tech</category>
<category>Weblogs</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Thu, 20 Aug 2009 14:04:26 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/08/even-the-homeless-are-getting-in-on-personal-branding.html</feedburner:origLink></item>
<item>
<title>You owe it to your customers to close</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/7ZC9IdPvi4k/you-owe-it-to-your-customers-to-close.html</link>
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<content:encoded><![CDATA[At a networking breakfast this morning I told the group at my table a short story about one of my clients. Like many professionals, he hates to sell. I observed one of his sales meetings, at his...<br/>
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</div>]]></content:encoded>


<category>Networking</category>
<category>NLP</category>
<category>Personal branding</category>
<category>Sales</category>
<category>Working life</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Fri, 14 Aug 2009 01:43:55 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/08/you-owe-it-to-your-customers-to-close.html</feedburner:origLink></item>
<item>
<title>Do Your Targets Hear The Sizzle?</title>
<link>http://feedproxy.google.com/~r/ThePersonalBrandingBlog/~3/2a30DzsPFjo/do-your-targets-hear-the-sizzle.html</link>
<guid isPermaLink="false">http://robcuesta.typepad.com/the_personal_branding_web/2009/07/do-your-targets-hear-the-sizzle.html</guid>

<content:encoded><![CDATA[There's an old advertising adage that says "Sell the sizzle not the steak". In recent years, it's been distorted and misapplied by less scrupulous ad-men, to become "sell the sizzle, and forget the...<br/>
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</div>]]></content:encoded>


<category>Books</category>
<category>Corporate Branding</category>
<category>Experiential marketing</category>
<category>Marketing</category>
<category>NLP</category>
<category>Personal branding</category>
<category>Personal style</category>
<category>Reputation management</category>
<category>Sales</category>

<dc:creator>Rob Cuesta</dc:creator>
<pubDate>Sat, 18 Jul 2009 18:39:58 +0100</pubDate>

<feedburner:origLink>http://robcuesta.typepad.com/the_personal_branding_web/2009/07/do-your-targets-hear-the-sizzle.html</feedburner:origLink></item>

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