Blogging can be a powerful online marketing tool for the local small business. In today’s podcast, I chat with Justin Johnson, founder of AfterZeroMedia, a Social Media Management company in Phoenix, Az, about how local small businesses can use blogging to promote their business and increase their visibility in the Valley.

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Episode #15: Listener Questions Answered

In my Examiner.com column and on the P.I.B.E.cast I’ve talked a lot about online tactics for business to consumer companies. But what about Phoenix firms that market to other businesses? In today’s podcast, I’ll answer some questions I’ve received from clients, readers and listeners.

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Would you like your question answered in a future episode of The P.I.B.E.cast? Send me your questions using this form.

Grab your copy of “The Six Questions You Must Answer with Your Website” here.

It is not enough to have your message out on the web and optimized to be found by members of your target market. Your message also much be compelling enough to convince who find it to choose your business over others they’ve found. In today’s podcast, I talk with Jeremy Packer and Jennifer Heberlien, who are in charge of Internet training and product development for the Phoenix region at DexKnows.com.

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NOTE: I forgot to mention my guest’s company at the beginning. They are from DexKnows.com.

Are you trying to get your website ranked well in search engine results? There are many ways to accomplish this … but some of them can get you into trouble, even ban your website from the search engines. Today, the P.I.B.E.cast talks with Shawn Bishop about what kinds of search engine optimization techniques you should avoid … and a few ethical alternatives that will work quite well.

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There are so many options with the various types of social media available, how does a small business owner choose which one (or ones) to use to market their business? Author Lon Safko, a Valley resident, share his expertise on this topic and take some of the mystery out of social media for business.

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Landing pages … web pages specifically designed for a single purpose … can be a very effective way to attract local online traffic into foot traffic. Today, I talk with Dr. Ron Merek, an online marketing strategist here in the Valley, about how to create an effective landing page and use it to bring customers in the door.

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How can you leverage the Internet to make your direct mail marketing campaign more effective? Try adding a personalized URL (PURL) to the mix. Today, I talk with David Zehala about how a Phoenix-based small business can implement a PURL campaign to grow their business.

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Whether your business is strictly online or you have a brick-and-morter establishment, you need to develop a list of prospects and current clients to continually market to. To entice these individuals to give you their email address, you will need to offer them something of value in return … your opt-in bonus. Listen as your host, Carma Spence-Pothitt chats with author Eric Barton about the importance of opt-in bonuses and how to create one.

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Online video is amazingly popular and can be a very good source of traffic for your website. But how does a Phoenix-based business, who want to attract prospects from the Valley, use online video to grow their business. Jerry Krull, who has been doing business online since the early 1990s, shares his advice for leveraging online video for local business.

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When someone searches for your services in Phoenix, are you showing up on the local search listings? With just a few small tweaks to your website and some time invested in posting your business listing in local business directories, you not only will show up … but may even show up more than once!

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