Pinterest Insider

Jabra Creates Contest to Find the Most Pinteresting Mom

2013-05-08T17:29:00.000-04:00

Bluetooth headset-maker Jabra is running a pretty interesting Pinterest campaign this Mother's Day. Their "My Pinteresting Mom" campaign is a contest that encourages pinners to share their favorite images that represent their mom. All you have to do to enter is create a board titled "My Pinteresting Mom" and then pin away. Board content is up to the pinner, but the company offers the following

(April 2013) By the Numbers: Some Amazing Pinterest Stats

2013-04-06T08:35:00.000-04:00

Here we go again, with another "By the Numbers" post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest. Note: This post was originally published on my other blog Digital Marketing Ramblings. For more social media stats and news, be sure to check it out... Anyways, here you go. More Pinterest stats then you'll ever need.

How Do Most People Use Pinterest?

2013-02-17T10:04:00.000-05:00

Pinterest has certainly had a busy year. The visual bookmarking social network has quickly become one of the most active and fastest growing sites around. Their 25 million users are very active and engaged on the network. So what do we know about this rapidly expanding user base? Marketing app maker Wishpond has crunched the numbers and created this handy infographic that details who these users

How Much Money Do Pinterest Users Make?

2013-01-29T19:55:00.001-05:00

As marketers, we are all obsessed with data and measurement, as we should be. A great deal of the data we need to stay current with is social demographic data. Knowing the make up of the user base for each network is critical in crafting a smart and informed campaign strategy. Here is an interesting infographic from web analytics company Compete that explores the income breakdown of the user

Pinterest Announces Site Redesign

2013-01-28T21:10:00.001-05:00

Pinterest announced a site redesign late today on their blog. While they didn't share a great deal of information about the changes, they did point out that major changes to site navigation and the way pins display were part of the overhaul. It appears that pins will expand much more than they do now when they are selected. In the redesign, pins will be larger and will have a sidebar that

How To: Use Pinterest for Home Decor Inspiration

2013-01-28T19:53:00.001-05:00

Pinterest is a great place to store, share and find visual content that inspires us in a number of different areas of our life. For many Pinterest users, home decor is a favorite topic of one or more of their pin boards. The sheer number of home decor pins is amazing and just about every design style imaginable is covered on the network. So how do you get started using Pinterest for home decor

WordPress Adds Pinterest Site Verification Support

2013-01-09T20:47:00.002-05:00

A few months ago, Pinterest added a site verification feature that is a must for all businesses using the network. With brand squatting going on and no real search mechanism to find official brand pages, adding your company's site url to your business page and then verifying it on your site is the closest thing we have to Pinterest user authentication so far. Well WordPress, the uber-popular

Which Restaurants are Doing Things Right on Pinterest?

2013-01-07T20:15:00.000-05:00

Pinterest is a great place for restaurants to show off the visual appeal of their food and the uniqueness of their environment and culture. With a little creativity, a restaurant can build an engaged community on Pinterest rather quickly. So who is doing this right? Well, PinLeague has analyzed a bunch of "Fast-Casual" restaurants using their Pinterest analytics tool in an effort to determine

Fun App Creates Infographic of Your Personal Pinterest Style

2012-12-28T17:58:00.001-05:00

Now here is a pretty cool idea for an infographic from pickie.com. The infographic is actually an app that pulls your public Pinterest account information and activity and creates a personalized infographic showing your Pinterest style. The visualization includes pie charts, stats, color palettes and even a word cloud showing words most commonly contained in your pins and repins. This is

Happy Festivus!

2012-12-23T10:42:00.002-05:00

It's December 23rd and while for some this day means crunch time for Christmas shopping (I am so glad the mall is open until 11pm), the day you need to make a few dozen cookies that you will never get a chance to eat, the day of your fantasy football finals, and/or the last day to try to make amends with Santa before he finalizes "The List'" for many of us in the Seinfeld generation, it means

Why Visual Content is So Important and How You Can Leverage It (Infographic)

2012-12-21T14:20:00.001-05:00

Is there any question that visual content for brand marketing is red-hot these days??? Let's face it, if visual content wasn't popular, Pinterest wouldn't have more than 25 million users and there probably wouldn't be much of a demand for this blog. Here is a quick infographic from Socially Sorted that explores just how popular visual content is today and 6 ways brands can leverage it. You may

App Tells You Who Isn't Following You Back on Pinterest

2012-12-16T16:38:00.000-05:00

Much like any other social network, there are a million different approaches to building a following on Pinterest. One common approach is to follow everyone that follow you and unfollow everyone that unfollows you. Regardless of the approach you take in building your Pinterest following, Followers is an iOS app that you may want to check out. Followers is a very basic and easy-to-use app that

Where to Look on Pinterest for Christmas Inspiration

2012-12-16T15:41:00.000-05:00

OK folks, we are down to crunch time, and with only nine days remaining until game day, you may be in need of a little Christmas inspiration refill. Lucky for you, Pinterest is a great place to get the creative juices flowing again and provide you with that gift wrapping trick you never knew of, a new recipe to bring to your work holiday party or the craft idea that would make a great last

Spotlight Pinner: The White House

2012-12-13T22:05:00.001-05:00

Occasionally, I like to highlight pinners that are doing something unique or finding creative ways to use Pinterest. Today, the spotlight is on an account that has just one pin, but a boatload of potential- The White House. Yes, in case you missed it earlier this week, the White House setup a Pinterest page.Why is this important? Well, aside from the obvious increase in credibility a social

Amazing Pinterest User Stats and Trends (Infographic)

2012-12-12T20:44:00.000-05:00

I stumbled on a very interest page today. Pinterest trend-watchers and directory-keepers Repinly have an awesome Pinterest stats page on their site that gives a bunch of interesting stats about trends, averages, popularity rankings, etc. This is a great resource and includes crazy stuff like: What percentage of Pinterest users' time is spent pinning versus liking versus commenting? What is

New eBook: The Complete Guide to Marketing Your Business on Pinterest

2012-12-12T19:39:00.000-05:00

Pinterest has more than doubled its user base since the beginning of 2012 which should come as no surprise to anyone in the digital marketing world. We all know that sharing visual content is hot and a very effective way to market your products or services. We see this trend everywhere online: Image posts on Facebook regularly achieve the highest engagement rates; Display advertising is more

Add This Reports Pinterest Shares Up 379,000x in 2012 (Infographic)

2012-12-08T10:50:00.000-05:00

Social sharing tool Add This recently released their "2012 Social Sharing Trends" results. Not surprisingly, Pinterest shares using their tool have increased exponentially from 2011- over 379,000 times actually. Now that more and more brands are making Pinterest part of their digital marketing mix and are creating a pinning strategy for their websites, sharing to the network is sure to grow

Pinterest Gets Tough on Spammers

2012-12-06T19:28:00.000-05:00

Pinterest announced today that they are beginning to remove accounts identified as suspicious, fake or spam by their dedicated spam team. They estimate that this may result in a loss of less than 10 followers for 99% of Pinterest users. I must say that, given the amount of time I spend on Pinterest every day for work and personal, I am pretty surprised at how little suspicious or spammy activity

(December 2012) Listing of Fortune 500 Businesses on Pinterest

2012-12-02T09:32:00.002-05:00

Now that Pinterest has created business accounts and verified website badges, I suspect there will be a push to get more brands creating business pages on the network. I thought it would be fun and helpful to create a listing of the top U.S. businesses on Pinterest. The first question I had to answer was "Where do I start?" I decided on the 2012 Fortune 500 list. It seems to be a decent

Complete Rundown of Every Pinterest Image Size (Infographic)

2012-11-29T21:54:00.000-05:00

Here is a great infographic I just stumbled across from web consultants LunaMetrics. This handy piece breaks down the various image sizes for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. This is a great resource not only for Pinterest admins, but also for anyone that manages a community on any of these networks. Trust me, if you manage a social community, you will be Googling a

Pinterest for Business: The Importance of Creative Pinning

2012-11-29T19:51:00.000-05:00

Note: The following post is an excerpt from my upcoming eBook titled "The Complete Guide to Marketing Your Business on Pinterest." The new eBook contains everything you need to know to set up a Pinterest business page, build a community and drive traffic from Pinterest to your company website. To get the full book for free, please sign up for email updates to the right of this post. Every

Pinterest for Colleges and Universities (Infographic)

2012-11-27T20:56:00.000-05:00

In case you haven't noticed, there is clearly a growing number of pinners from academia. Last week, I focused on primary and secondary educators and how they are using Pinterest to share classroom ideas. I recently was sent the infographic below from WorldWideLearn.com, an educational resource site, that explores how post-secondary institutions can and are using Pinterest to enhance their

Pinterest for Teachers (Infographic)

2012-11-23T09:22:00.002-05:00

Our book-selling friends at Scholastic have put together a helpful infographic that gives teachers stats and tips on using social media. The piece explores the basics of Facebook, Twitter, YouTube and Pinterest. Highlighted in the Pinterest section are teacher-pinners Amanda Plum, Erin Klein and Rachel Friedrich. If you are looking for teaching inspiration on Pinterest, these are definitely the

The Black Friday Preparedness Guide (Infographic)

2012-11-22T10:05:00.001-05:00

Have I ever mentioned that Pinterest is great for blogging ideas? Well, it is. You never know what might inspire you to create a new post. While working on the previous Black Friday pin board post, I stumbled on this fun infographic from BlackFriday.com that gets you prepared- financially, mentally and physically, for your late night deal-seeking expedition. It never hurts to be prepared!

Your Guide to the Best Black Friday Pinterest Boards

2012-11-22T09:56:00.000-05:00

OK, the time is almost upon us. The turkey is in the oven; Football is kicking off, Parades are marching down Main Street. Soon, many of you will be trekking down to your local mall or big box store to take advantage of discounted TVs and free gift cards. Well, while you are comfortably sitting in your lawn chair in front of Best Buy later today, here are a few interesting Pinterest boards