http://prwarrior.typepad.com/my_weblog/ Stories from the frontline of the communications revolution en-US Sun, 27 May 2012 17:09:08 +1000 http://www.typepad.com/ http://www.rssboard.org/rss-specification http://prwarrior.typepad.com/my_weblog/2012/05/platform-im-currently-reading-this-book-you-should-too.html http://prwarrior.typepad.com/my_weblog/2012/05/platform-im-currently-reading-this-book-you-should-too.html Usually I wait until I've read a book before I start 'pumping' it up on this blog. However, in the case of Michael Hyatt's PLATFORM: Get Noticed in a Noisy World, I'll make an exception. I bought the book last... Books Personal branding social media Trevor Young - consultant | blogger | speaker Sun, 27 May 2012 17:09:08 +1000 http://prwarrior.typepad.com/my_weblog/2012/05/pr-strategy-steps-for-thought-leadership.html http://prwarrior.typepad.com/my_weblog/2012/05/pr-strategy-steps-for-thought-leadership.html Thought leadership is establishing a relationship with and delivering something of value to your stakeholders and customers that aligns with your brand/company value. content marketing corporate communication Guest post Leadership PR Trevor Young - consultant | blogger | speaker Wed, 23 May 2012 07:55:00 +1000 http://prwarrior.typepad.com/my_weblog/2012/05/what-your-company-can-learn-from-hubspot.html http://prwarrior.typepad.com/my_weblog/2012/05/what-your-company-can-learn-from-hubspot.html As the content marketing wave starts washing over corporate America (and laps at the edges of business in Australia), it’s a good idea to stand back and look at HubSpot, considered by many to be the “poster child” for smart... content marketing LeadingCompany.com.au Trevor Young - consultant | blogger | speaker Mon, 21 May 2012 08:15:00 +1000 http://prwarrior.typepad.com/my_weblog/2012/05/setting-the-standard-in-content-marketing-infographic.html http://prwarrior.typepad.com/my_weblog/2012/05/setting-the-standard-in-content-marketing-infographic.html "First and foremost, we care about trying to get the stuff that people will really like - the good, the compelling content - in front of them." - Matt Cutts, Google. This quote - featured in the infographic below -... content marketing Infographic Trevor Young - consultant | blogger | speaker Fri, 18 May 2012 10:59:18 +1000 http://prwarrior.typepad.com/my_weblog/2012/05/how-scott-kilmartin-uses-humour-social-media-and-a-boxer-dog-to-build-the-haul-brand.html http://prwarrior.typepad.com/my_weblog/2012/05/how-scott-kilmartin-uses-humour-social-media-and-a-boxer-dog-to-build-the-haul-brand.html In this video interview I chat to Scott Kilmartin, founder and ringmaster of Haul, an independent design brand based in Melbourne's northern suburbs. Haul - 'Makers, Merchants and Madmen Since 1998' - upcycles old advertising billboards, bus shelter posters and... Brands buzz social media Trevor Young - consultant | blogger | speaker Mon, 14 May 2012 21:08:32 +1000