Principal Realty Group

Phoenix Residential Rental

2008-06-20T15:24:00.000-07:00

The Right Rental Property. The Right Lifestyle.

The rental market fulfills many needs and may be best suited for those not ready to buy, those unsure of where to buy, or for those looking for a short term or seasonal luxury vacation option.

Phoenix area Renters have the luxury of defining their lifestyle in the property choices they make. The rental inventory today is greater than ever and you have your choice of what type of property you want to be in. This could be a suburban home with a fenced in yard, a high rise condominium, or a modern, loft-style rental with great city views.

Being a renter represented by a Real Estate Agent has many advantages. Since the property owner pays for real estate representation, the renter has the luxury of professional assistance, access to information, and the assurance of guidance through the process without the worry of cost.

If you are considering buying a home and are new to the area and don’t know where you want to land, consider a rental property that may allow you to know the neighborhood before you buy. Rentals will accommodate leases for terms of 3 months, 6 months, 12 months and beyond.

Renting is also a terrific option for those relocating to the area. Find a place where you will be comfortable during your transition while a Realtor® helps you find the right home or more permanent rental property that fits your long term needs.

If you are seeking housing in the Phoenix area, you have many options. Contact a Realtor to help you determine the best solution for your situation.

William J. Ludwig

Phoenix Home Resales - April 2008

2008-06-17T18:50:00.000-07:00

For the Phoenix Valley, April turned out to be a great month in Resales. Why look at April in June? Well, that’s simply when we get the data from the Morrison School of Management and Agribusiness at Arizona State University’s Polytechnic Campus. Actually I am a bit late to report, also…

While I have read several blogs and local publication with terms like “turning the corner” or “light at the end of the tunnel”; I prefer to look at April as nothing more than explainable. Before I offer an opinion, let me first put April’s numbers in perspective. In April 2008, the resales were listed at 5585. That is 1250 MORE resales in March 2008 and 730 MORE than April 2007. Surely there’s an explanation.

With the national unemployment rate up in May from 5% to 5.5%, foreclosures up 7% from April to May, the obvious, gas prices at an all time high, there has to be some explanation for the April spike in resales.

The most significant change in the market was the changes in FHA loan amount guidelines. Recently, FHA changed the guidelines from a maximum loan amount of $271,050 to $346,250. We also, see that the median home in now $210,000 - a $55,000 drop from April 2007.

In my opinion, May will look similar to March (4335) numbers. Still, those numbers have yet to be published. With that said, in April, there are areas in the Valley still on the decline: Scottsdale, Peoria, Chandler, and Tempe. While the markets on the incline were: Phoenix, Mesa, Glendale, Sun City, and Gilbert.

My recommendation for the declining markets is to focus on Property Management. Most people know it simply is a bad time to sell. Sure you can price it right and market it right, but the data will show it may be better to hold on to the property and let a renter assist with the mortgage payments.

For the inclining markets, it’s the best time for investors to look for a great deal. Many homes on the market have tenants already living in the home. While the market seems to be in a state of schizophrenia there are people taking advantage of market opportunities. In our business, we are seeing investors and property management companies taking full advantage of this market.

Phoenix Valley Market April 2007 to April 2008 Comparison:

Phoenix Valley Home Resells: 5585*

Median Home Price: $210,000*

FHA increased capital available for lower income housing - from $271,050 to $346,250*

Only 24% of April resells were >$300k*

Average Square Footage: 1700 SQFT*

Phoenix Valley Market April 2007 to 2008 Comparison*

Resale Data*:

Phoenix, AZ:
April 2008 - 1,435
April 2007 - 1,280

Mesa, AZ:
April 2008 - 590
April 2007 - 530

Glendale, AZ:
April 2008 - 385
April 2007 - 330

Sun City, AZ:
April 2008 - 125
April 2007 - 115

Gilbert, AZ:
April 2008 - 360
April 2007 - 330

Scottsdale, AZ:
April 2008 - 330
April 2007 - 400

Peoria, AZ:
April 2008 - 235
April 2007 - 250

Chandler, AZ:
April 2008 - 340
April 2007 - 475
*ASU's Morrison School of Management and Agribusiness; http://campus.asu.edu/polytechnic

Christopher Medellin

Customer Service Essentials

2008-06-05T18:58:00.000-07:00

Talking about customer service is easy. As a matter of fact, almost every business owner I’ve met will tell me they care about customer service.

When I hear someone talk about the fact that they care about customer service, and then I see them fail at it on almost every interaction, I am not normally of the belief that they really just didn’t care. What my experience has shown me is that there are two main reasons businesses fail at customer service:

1. Businesses have decided to define what is important to their customer versus letting their customer tell them themselves.

When this happens, a business can rate itself “excellent” in its own evaluation of its customer service delivery by executing on some internally-defined metrics. While they have achieved what they set out to do by asking the “right” questions and “meeting” customer expectation, the actual experience from the customer’s point of view is perceived as “less than excellent” or worse yet, as “poor”.

While the management team is celebrating high marks on service with champagne in the executive board room, they are losing customers – not only the customer that experienced the less than par interaction or service, but also the customers that she told about the bad experience.

2. Management has lost touch with the customer experience.

You do not know what your customer is hearing or seeing if you are allowing staff to provide service without ever evaluating interaction, service delivery, or product match. If your folks are interacting with your customers and you are not listening to phone calls or accompanying the sales team on sales calls from time to time, you cannot accurately represent your customer’s perception. This is dangerous.

Never underestimate the value of good leadership. One of the primary components of good leadership is “expectation by example”. If you are serious about customer service, let your team see you deliver. And, let them know you are going to hold them accountable if they don’t deliver at the same levels.

Consistency and Follow Through
If there are two phrases that are going to build credibility around your ability to deliver “beat my expectation” customer service, they are consistency and follow through. With that said, I’d never let them show up in a mission statement or service promise. Too many people say they do these. Sadly, few actually do.

My business partner and I consistently instill one thing into our team: If you said you would do something, it is fact that it will happen. It is not OK to follow through on your word “most of the time”. If it came out of your mouth, it is law. I don’t care if you lose your commission or miss your favorite holiday to deliver. If you cannot count on someone’s word, credibility is shot. And not just the credibility of the individual that failed – every team member, every colleague, every manager, and every business owner is represented by that mistake. Don’t ever let that slip. Not once.

Now, with the last statements made, I’m realistic and know we live in a quickly changing world and one with high probability of unforeseen variables. Acknowledged. That’s OK. Just don’t over promise. Make sure that if variables exist, your client is well informed of potential surprises or changes. If they are unwilling to accept these, perhaps they are not ready for this type of transaction or interaction. Full disclosure. Every time.

Finally, mistakes happen. Don’t try to hide them. I recently had an experience when attempting to transfer a phone number from one provider to another. The receiving provider cared about one thing – making the sale. After subsequently losing all the phone numbers, the broadband internet service, and digital cable, the receiving provider of the just one telephone number disappeared. I couldn’t find anyone to help. On the other hand, when I finally called the departing provider – the one losing the service – they were all over it on behalf of the NEW provider. The mistake was made by the new provider. I couldn’t get anyone to tell me that from that company. Pricing was right, but so what. Give me the up and up every time, even at a premium. All my services are back with the original provider.

We are in business to serve our customer and to provide the right product at the set expectation for a fair price. Make sure you continue to evaluate your success in this area. And make sure you are getting the feedback from your customer – not your employee.

William J. Ludwig

Canadian Investors. Phoenix. Opportunity.

2008-05-31T14:06:00.000-07:00

Investor Opportunities
With Canadian to US monetary exchange rates finally favoring the Canadian dollar (CAD) against the US dollar (USD) – coupled with the decline in US home prices – now is a terrific time for Canadian investors to consider purchasing US properties. The Phoenix area is especially primed to capitalize on this opportunity.

When taking a one year look-back (March 2008 to March 2007) you really get a sense for how much this market has changed and favors Canadian investment. Consider the following:

The CAD to USD Exchange Rate in:
March 2007 = 0.85562828
March 2008 = 0.99753111
Source: Bank of Canada

The Phoenix Area Resale Home Price Average in:
March 2007 = $265,470
March 2008 = $220,000
Source: Arizona State University News; April 9, 2008

So, the Average Phoenix Home Price Purchased in Canadian Dollars:
March 2007 = $310,260
March 2008 = $220,545

What this means is that a Canadian investor wanting to purchase a median-priced, resale home in the Phoenix area would have seen a 29% reduction in cost in just one year. In addition, since they will generally need at least 30% down if financing, what they bring to the table is reduced from $93,100 CAD to $66,200 CAD – a much easier pill to swallow. Of course, the lower monthly mortgage payment helps as well.

Taxation Considerations
While the US market is ready for investment, Canadian investors should make sure they are aware of the residency rules and subsequent tax laws that accompany purchasing, selling, or renting property in the US. We strongly urge you to seek tax advice if you are considering investing.

There are rules that determine “substantial presence” that need to be understood. By understanding these rules the need to file a US IRS tax return can be avoided. A general rule of thumb would be to not spend more than 121 days in any tax year in the US as a foreign national.

Finally, you should understand that under some circumstances it may be advantageous to file a US tax return. For instance, a 30% withholding normally applies to any rent paid to Canadians on real estate located in the US. By filing a US tax return and electing to pay tax on net rental income, the 30% withholding may be able to be avoided. Again, seek legal counsel and/or tax advice in these areas.

Don’t Forget – You’ve Invested in Paradise
Once you have made the decision and understand the risk, rewards, and regulations involved with investing, take a minute to put down your portfolio statement. Step outside to watch the sunset, play a round a golf, or take a leisurely stroll through the South Mountain Park/Preserve. You have purchased a piece of paradise.

William J Ludwig

Memorial Day and Summer in Arizona

2008-05-23T17:30:00.000-07:00

This weekend marks the unofficial start to summer in Arizona with Memorial Day Weekend. Having said that, I acknowledge the fact that Phoenix has already seen record highs above 106 degrees, and if it’s any indication of what’s to come – we could be in for another hot summer. There’s NOTHING like living in the desert!

Now, keep in mind that the high today – this Friday before the big weekend – is a cool 68 degrees and the entire weekend looks to be perfect with sunny skies and highs in the low to mid 80’s. Perfect. Weather in Arizona is just another great feature of this state.

Of course I’m a realistic guy. Sixty or seventy days in a row of triple digit highs are right around the corner. So, why does my phone continue to ring with so many folks wanting to visit in the summer?

Arizona is hot in the summer. There’s no getting around that. Still, the things that you can do in Phoenix and around this state in summer are fantastic.

For avid golfers, summer is a great time to be in Arizona. You can play some of the premier courses in the country – Greyhawk; Kierland; Legend Trail; Troon North, We-Ko-Pa; (on and on and on) – during the summer for 20 to 30% of what you may pay during peak season. And normally the course rangers are coming around with those ice-soaked, tangerine-flavored towels anyway. Stay hydrated and these can be some of the best golf rounds of your life.

So what lies beyond golf? Well, the possibilities are endless. My girlfriend was born in the Phoenix area. She’s got the summer down. Lake Pleasant is always a good recreation option. With the recent privatization of Pleasant Harbor Marina, getting on the dock is a little more exclusive. The waterfront grill and all the members make it like hanging out with family.

One of the favorite things she has shown me has been Sedona. During the summer, a great way to cool off is at Slide Rock State Park. This natural waterslide is so much fun, and walking around the river – and the area – is fun and beautiful. They also have great spas, restaurants, and even nightlife if you know where to look.

Come vacation in Phoenix for the summer. Let people know you lived in the desert and you LIKED it. We’ll set you up in a beautiful vacation home where you can keep cool in the infinity edge pool with gorgeous mountain views. While you’re here we’ll set you up with golf, spas, shopping, restaurants and some of the most memorable day-trips you will ever experience.

To all of you – especially you veterans and current members of the armed forces – Happy Memorial Day.

William J Ludwig

Why All the Blogs???

2008-05-19T20:28:00.001-07:00

Blogs:

A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog

So that’s the definition you’d get from wikipedia.com

I was having a phone conversation with my father who has been in the service industry (retail) for his entire career. As we discussed the business model for Principal Realty Group, I mentioned our website and our blog. He had never heard of blog.

In an attempt to find an easier way to explain I looked up the definition on wikipedia.com. While the definition answers – What is a blog? It doesn’t drive home why blogs are important for our business.

In the true essence of writing a blog – here’s my take on why blogs are important to our business:

As a business owner, I want to reach out to an audience to share information or stories. It’s an outlet to talk about our business (Principal Realty Group), our market (Real Estate), our city (Phoenix Metro), or better yet who we are as business owners (Two guys breaking into the real estate market). What is even more fun is that while I write this blog in Microsoft Word (on my Mac), there’s a red-squiggly line under the word blog. Ha!

As a consumer, blogs give us insight into whom we are doing, or about to do, business with. We get to read their thoughts on particular subjects or events. We can ask ourselves - Do they have a sense of humor? Do they know what they are talking about? Do I trust this person to handle this transaction? You can actually meet people before actually meeting them.

But here’s the most important reason to find blogs about any subject that interests you. You get your information quickly and you get your information raw. Let’s take the subject of real estate, for example. I read an article over the weekend in a real estate magazine. The article talked about a market that was hot for investors and families relocating. The amount of readers that took that information to heart just increased home resale prices in that area. Real-time, I can give an accurate and credible tip about a market that is hot and investor ready. For the reader, you get the information as it happens and can make decisions accordingly. For this business, it’s about getting the right, useful information to the reader quickly and then being able to provide quality service when the consumer is ready to act.

Link to our blogs… we promise to give you the most accurate information we possibly can in its most raw form. And, we promise not to bore you.

Christopher Medellin

Our Promise...

2008-05-13T15:45:00.000-07:00

When we began our pursuit to enter the Phoenix real estate market we knew we had to do three things:

1. Offer first-class customer service
2. Be reachable via web presence
3. Offer services that no other realty group offers

Obviously most friends and family tell us we’re crazy for entering the market during what most consider the worst market in real estate history. We believed that as long as there is any market then we will be a viable player. As investors (which we are) and consumers (which we are) in this market we saw first-hand how poorly the brokerages executed in those three areas.

Our experience as executive managers with large corporate entities gives us an edge on how to execute and track performance in those three areas. As managers, our paychecks were tied to our ability to have our customers rate us as EXCELLENT after transactions. We expect that to continue.

For us, this is simple. It’s what we have always done on a national level scaled down to a select region. Professionalism and execution are embedded in our culture. We want to ability to make one of the most important investments of your life a simple-enjoyable transaction.

Your Investment. Your American Dream. Our Passion.

Christopher Medellin

Real Estate Careers

2008-05-10T14:56:00.000-07:00

With the economy being sluggish (wait, is that an understatement???) one of the main areas of concern continues to be the overall job market. Especially for those who have been displaced due to downsizing or other “economies of scale” corporate decisions, where to hang your next name plate and call “my job” is a big decision.

Another “employee” segment are those younger recruits just out of college or else who are still in the decision phase of “what do I want to be when I grow up”. As they look at friends, parents, neighbors, etc., lamenting lost jobs or the feel of the corporate squeeze, many are slow to make decisions about industry or employers.

Real Estate as an employment option is a good one, especially in the current Phoenix area real estate market. Options for real estate investors in Phoenix are plentiful to say the least. Property Management professionals are more important than ever. Concierge specialists and customer service minded real estate specialists are in demand.

Finally, for those of us that have Foreclosure and / or Short Sales real estate experience, we are invaluable in Phoenix today. Real estate consumers need to be educated by those that are experts in specialty real estate needs.

Consider real estate as an employment option. Market segments include sales, property management, specialty services, education, and regulatory compliance. Whether you are in Phoenix, Scottsdale, Tempe, Goodyear, Maricopa, Chandler, Surprise, or any other neighborhood in Arizona, someone in close proximity to you as you read this is in need of real estate assistance.

William J Ludwig

Phoenix, AZ - Investor's Market

2008-05-07T10:17:00.000-07:00

It's been an exciting two weeks here at Principal Realty Group. I have interviewed many Arizona real estate agents and brokers. In every interview there's a new view point, idea, and/or strategy that gets me excited about this market. Agents have so much insight into the current market. Forget about statistics or what you read in the local and national papers if they are chasing you out of the current buyer's market. Just talk to any agent that is beating the streets in Arizona. What I am more sure of than anything is that Phoenix is a hot-bed for investors right now.

Everyone agrees that a great investment follows the strategy of "buy low and sell high". Making a quick buck, though, just doesn't exist anymore. The strategy is to buy real estate and hold on to it. Use the property as a second home or get a property management company to find tenants for you that will pay the mortgage for you. Over time, you could easily see that investment produce a higher percentage return than most mutual funds.

I keep reading articles about how bad the market is for sellers. That simply means that it's the most ideal market for investors. If you stumbled across our blog and you happen to live anywhere but in Arizona, hopefully this provides some insight. If you want to invest, now is the time. Prices in Arizona, Phoenix Valley, have never been so low. Homes are on the market for over 120 days. Foreclosures are the highest they have ever been. Sellers are itching for just ONE offer. Most just want to break even.

So if you are in a solid financial position and are looking for a great investment... Find yourself a real estate agent and start looking at the endless home opportunities here in Phoenix, AZ.

William J Ludwig

Destination Arizona

2008-04-30T22:52:00.000-07:00

I recently went to a family gathering with three of my four sisters and their kids. It is rare that we can get that many of us together and I usually only see one of my sisters, Meg, one or two times a year.

I was prepared to update the family with the latest and greatest and was certain that I would get all kinds of questions about my personal happiness and well being. When I walked into the house, Meg – who had heard some about the work I was doing with the Principal Realty Group – immediately cornered me and said: “Hey! Can you hook me up with a really cool trip to Phoenix?!?”

When I got over the initial realization that the conversation was just not going to be about ME, I became interested in the fact that she was so excited over the prospect of a “cool” vacation in Phoenix. I had some questions to ask:

Me: So, Meg, why is Phoenix a destination of interest for you?

Meg: Well, being from Boise, Phoenix is one of the few non-stop flight destinations for us. Southwest Airlines flies there direct.

Me: Oh, that’s right! You’re from Boise!! So Hades might also be of interest to you as one of the places that would be more interesting than Boise, right? (My family has always loved me for my unending repertoire of comic wit.)

Meg (to no one in particular): Will someone remove one of the place settings from the dinner table? Bill won’t be eating with us tonight!

Meg: Actually, Bill! While Boise has its own aura of charm, during the time that those of you in Phoenix are enjoying 70 and 80 degree weather in March and April, we can still get quite cold up there. It would be ideal to get away for a week or so and see Spring earlier than what we are used to.

Me: So, what would you do while you were in Phoenix?

Meg: Well, as you know, Steve (hubby) really likes to play golf. He doesn’t know the area so he would need help with what golf courses would be best to play as well as with getting tee times. And, since I don’t play, it would be great if he knew something about the people he would be playing with.

Me: OK, well what about you?

Meg: I want to hike. I’ve always heard about Camelback Mountain. I’d need someone to get me to the trail mouth and let me know which way to head. I’m also very interested in the Frank Lloyd Wright influence and would be very interested in seeing some of his homes and work. Being near a pool is important. And, finally, I would really like to know if there are any classical concerts that I might be able to go to when I came out. I have heard Phoenix is well known for its cultural opportunities.

Meg: Oh yeah!! And spas!! I want to know about the spas!! I may not go, but if we come with friends they will definitely be interested. And, they would like to try a few different spas. They complain about always having to use the spa at the resort and not getting to try other options.

Me: So you may come with friends?

Meg: Sure. A family trip would be fun. There are five of us, though, so we need some room. I also travel with a group of friends from time to time. We like to try to stay together and it is great if we can share expense by cooking our own meals and stocking the refrigerator ourselves. We would like this to make good economic sense regardless of how we do it.

Me: I’m sure I can set you up with the trip of a lifetime. This will be fun! By the way, dinner smells great! I’m starving!

The point of going over the conversation is to say that no matter where I go, when people know that I’m from Phoenix I always hear something like “Oh, I love Phoenix!”, or “I have always wanted to go to Phoenix!”. I think it can be easy to take for granted when you live here – and I can complain about the heat in August with the best of them – but Phoenix is a great place to live.

Here are just a few links of what to do while you’re here, whether you are visiting or a regular:

I have been to a TON of zoos. I was here for almost three years before I went to the Phoenix zoo. I now take everyone that visits there. I was expecting just to see cacti and lizards. It was SO much more than that! My twin sister, Karen, told me that they took entire family vacations hiking to see big horn sheep. We went to the zoo and not only did we see them, we saw them in their natural habitat. Awesome.
http://www.phoenixzoo.org/

Although it adds to the traffic – both on the streets and the sidewalks – I love March and Spring Training in Phoenix!! This site is a little out dated, but it contains links to all the teams.
http://www.cactus-league.com/

I’m a season ticket holder, but I’ll withhold further comment for now:
http://www.azcardinals.com/home.php

The symphony is always a good time,
http://www.phoenixsymphony.org/

and Dodge Theatre is a great venue for many events throughout the year:
http://www.livenation.com/venue/getVenue/venueId/2231

I love the FBR!! Phil Mickelson rocks!!
http://www.phoenixopen.com/

For those of you into hiking, Phoenix has it!!
http://phoenix.gov/PARKS/hikemain.html

And don’t forget the day trips.

Sedona is heaven on earth…
http://www.visitsedona.com/

The Grand Canyon Railway is great, and the kids will love it!!
http://www.thetrain.com/

Did you know the biosphere was here??!
http://www.b2science.org/

Outdoor paradise:
http://www.camparizona.com/

http://www.fishinaz.com/Lakes/

http://www.pr.state.az.us/

ENJOY !!!

William J Ludwig

Market Savvy Solutions

2008-04-23T17:58:00.000-07:00

I read recently in a popular business journal here in Phoenix about some of the Real Estate “downturns” (my word usage) here in the Phoenix area. It compared data from March 2007 to that of March 2008. Specifically, it reported that the number of home resales was down nearly 20% and the median selling price was down just over 17%.

As I read this, it occurred to me how bullish I continue to be on both the real estate resales front as well as that of property management opportunities.

The Phoenix area is experiencing its fair share of the problems associated with the nationwide housing and economic downturns. With that said, Phoenix was, is, and always will be a destination spot for a wide brush of both vacationing and resident demographics. Add to that a high inventory of homes currently available. Opportunity exists.

Understanding that the economy has forced consumers to closely watch the use of their discretionary dollar, it must still be understood that they will still take vacations. The difference might be that they are driven to well-managed residential properties in groups that share cost as an alternative to high-end resorts and room service. Now add the ability to offer concierge services to make golf tee times, restaurant reservations, and the car service to get them there, and you have a great value proposition. Well managed residential property managers – especially those representing luxury properties – are sitting in the driver’s seat.

With regard to real estate sales in Phoenix, history has always shown this area to weather market slumps much better than most of the rest of the nation’s major markets. Some of the reductions cited in the first paragraph can be explained by those high-end property owners that remain on the sideline as they anticipate market recovery.

Home owners need to be presented with creative solutions when faced with their own financial reasons to either sell or rent. For the buyer’s broker, patience as well as understanding the comp market on a REAL-TIME basis is imperative. The time has come for the consumer -- and the consumer's representative -- to be smarter and more imaginative than ever.

William J Ludwig

The Mecca of Phoenix

2008-04-22T12:02:00.000-07:00

I love living in Arizona. Before living here I have also lived in Arkansas, Texas, Illinois, Massachusetts, New York, California, and Ohio. I have only lived in Phoenix for just over three years, but I can tell you I love living in Arizona.

I was recently offered a job to go back to the Midwest. As I considered the opportunity I made the decision that even if I went, there was no way I was going to part with my killer condo in the Biltmore area. I knew I’d always be coming back to Phoenix – even if it was just for vacation – for the rest of my life, and that condo is where I was going to want to stay when I was here.

With this in mind, I began to search for a company that would manage my property the way I would manage my own property. I knew I needed help keeping it occupied and with ongoing upkeep and maintenance. But I also knew that there were consumers out there that love to come to Phoenix and would love to be in a property like this one. (I’m that consumer!!)

So, I began my search for a Phoenix Property Management Company that understood the care needed for a high-end property and its owner. I was certain that this same Management Company would also be able to find the consumer that wanted a luxury vacation rental in the Phoenix area. Perhaps this management company would also be able to provide concierge type services to the rental tenant to make sure he came back to use them again next year.

After calls to half a dozen different companies, including multiple follow ups, I found that not only could I not find anyone to take the property – most of them didn’t return phone calls!

As it turns out, I’m not taking that job back in the Midwest. As a matter of fact, not only am I not leaving Arizona (ever!), I am now a partner of a real estate venture here in Phoenix.

Competitive pricing and prudence in dealing with clients and customers in this market is very important. With that said, high-touch customer service is paramount. This is true both for the property owner as well as the tenant. Obsessive follow up and follow through are what build the property manager’s credibility whether they are managing long or short term.

Owners need to know their property is being cared about – not just maintained. And tenants are more than just a rent check. They love living in Arizona too.

William J Ludwig