The Private Practice Coach

1099 vs. W-2 Employee

Renee — Thu, 24 Oct 2019 21:22:50 +0000

Employee or Independent Contractor

When making staffing decisions, it is critical that business owners correctly determine whether the individuals providing services are employees or independent contractors.

According to the IRS, generally, you must withhold income taxes, withhold and pay your matching portion of Social Security and Medicare taxes, and pay unemployment tax on wages paid to an employee. Additionally, you will need to secure Worker’s Compensation insurance. You do not generally have to withhold or pay any taxes on payments to independent contractors.

Common Law Rules

There are three categories to consider when determining the degree of control and independence an individual has:

Behavioral: Does the company control or have the right to control what the worker does and how the worker does his or her job?
Financial: Are the business aspects of the worker’s job controlled by the company? (These include how the worker is paid, whether expenses are reimbursed, who provides tools/supplies, etc.)
Type of Relationship: Are there written contracts or employee type benefits, i.e., pension plan, insurance, vacation pay, etc.? Will the relationship continue and is the work performed a key aspect of the business?

If the person is an independent contractor, they likely:

Set their own schedule.
Use their own personal method for finishing assignments.
Accept tasks on a case-by-case basis — and can turn down tasks.
Supply their own materials.

If the person is an employee, they likely:

Have assigned hours or a set schedule.
Get trained by your practice in a certain method.
Complete any and all work assigned by you.
Are provided the tools and materials necessary to finish their work.

You must weigh all these factors when determining whether a worker is an employee or independent contractor. Some factors may indicate that the worker is an employee, while other factors indicate that the worker is an independent contractor. There is no “magic” or set number of factors that “makes” the worker an employee or an independent contractor, and no one factor stands alone in making this determination. Also, factors which are relevant in one situation may not be relevant in another.

The keys are to look at the entire relationship, consider the degree or extent of the right to direct and control, and finally, to document each of the factors used in coming up with the determination.

When it comes to who should be classified as an employee and who should be considered an independent contractor, the key word is “control.” In other words, “it’s all about who controls the work being done.

Here is a checklist you may find helpful:

https://www.uakron.edu/purchasing/IRS-Indep-Contr-20-Point-Checklist%20(1).pdf

Are you ready to take the next step to a thriving private practice?

CLICK HERE to schedule a complimentary, 30-minute “Talk with Renee” session to discuss your practice, your goals and your dreams.

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Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

Can Your Business Thrive Without You?

Renee — Fri, 27 Sep 2019 21:29:53 +0000

Can Your Business Thrive Without You?

John Warrillow’s book Built To Sell details his methodology for creating a business that can thrive without you, and therefore, be of value to a buyer when you are ready to step away permanently. As you are building your business, start thinking about how you can make it ‘sellable’—even if you are not planning to exit from your business in the near future. Planning is key. Begin with the end in mind!

The first step in building a company that can thrive without you is to find a service or product that has the potential to scale. Scalable products/services meet three criteria:

(1) They are “teachable” to employees, or can be delivered through technology;

(2) they are “valuable” to your customers, and;

(3) they are “repeatable,” meaning customers need to return again and again to buy

The most teachable services or products tend to be the ones that clients value the least. Alternatively, the products and services your clients value most are the least teachable. The trick is to combine one or more services or products to create the ideal offering.

The single most important factor in driving up the value of a company is ensuring revenue is repeatable, meaning clients have to repurchase somewhat regularly. Although all recurring revenue will have a positive impact on your company’s value, some forms are more desirable than others. John Warrillow’s forms of recurring revenue are (from least to most valuable):

Consumables – Consumables are disposable items clients purchase regularly but that they have no solid motivation to be brand-loyal toward (i.e. toothpaste).

Sunk Money Consumables – Sunk Money Consumables are more valuable than basic consumables. In the case of these items, the client has made an investment in a platform (i.e. the razor handle that takes replacement heads).

Renewable Subscriptions – Even better than having loyal clients who repurchase, is having revenue that is guaranteed into the future (i.e. magazines).

Auto Renewal Subscriptions – Unlike a magazine subscription, for which you have to make the conscious decision to re-up, an Auto Renewal keeps billing until the client tells you to stop. (from a collection standpoint, this is similar to retaining a credit card on file for client expenses).

Contracts – The only thing more valuable than an automatic renewal subscription is a hard contract for a defined term. (i.e. recurring school district contracts)

Once you’ve isolated what is teachable, what your clients value, and what they need most often, document your process for delivering this type of product or service.

Next, name your offering, along with each of the steps you take to deliver it, to differentiate your offer so that you can set its price and payment terms.

After you come up with a great name, write a short description of the features and corresponding benefits of each
step in the production of your offering.

Many business owners find themselves trapped in an unsellable business because clients only want to deal with the owner. When a client relies solely on the owner, the business is reliant on its owner as well making it unsellable.

Are you ready to take the next step to a thriving private practice?

CLICK HERE to schedule a complimentary, 30-minute “Talk with Renee” session to discuss your practice, your goals and your dreams.

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Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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Your Back-to-School Marketing Campaign

Renee — Mon, 26 Aug 2019 21:32:15 +0000

Your Back-to-School Marketing Campaign

It’s that time of year—parents are quickly turning their attention to shoes, backpacks and school supplies! Parents also are starting to think about the struggles their child may have experienced during the last school year. What will the demands of the new school bring? Will their child be able to keep pace with his peers?

Think about your practice and how you can help the child who is struggling with academic demands. Encourage your parents to be proactive—not “wait and see” until report card time. This is a perfect time to launch your Back-to-School Marketing Campaign.

Let’s first discuss general marketing principles that apply to all marketing campaigns. Then we will dig into 10 strategies for your Back-to-School Campaign.

Key Marketing Principles

1. It’s All About Building Relationships—Successful marketing of a service-based business comes down to this key principle: Building Relationships. You will attract new clients and retain existing ones by fostering relationships with clients, their families, staff and colleagues. This also applies to your referral sources.

This seems straightforward, but too often we become bogged down in day-to-day practice management. Just as with our personal relationships, client relationships are built on integrity, trust and sincerity. When you nurture and cement your relationships with your clients, they will help build your practice.

2. Define and Market to Your ‘Ideal Client’—Knowing your ‘Ideal Client” is essential to your business success and will make your marketing campaign more focused and effective. In your practice, you may have two ‘Ideal Clients’—the actual client who receives your services and the parent who is financially responsible for the services the child receives. With your Back-to-School Marketing Campaign you are marketing the parent. Once you have thoroughly defined your ‘Ideal Client’, the next question to ask is: Where do my ‘Ideal Clients’ hang out? Are they on Facebook, Instagram or Pinterest? Are they members of a Fitness Club? Do they visit the local public library Do they read parent blogs or the local parent magazine? Do they belong to local parent groups? By knowing everything you can about your client and where/how they spend their time and money, you will be able to target your client strategically and with a marketing message that relates directly to them.

3. Timing—Timing is everything, especially when it comes to marketing. You will need to determine the best time to launch your campaign. Connect with parents when they are in the right frame of mind. When is school back in session? Prior to school starting, parents are focused on wrapping up their summer activities and purchasing items on that school supply list. Most likely, they are not thinking about the academic demands of the new school year just yet. As school kicks in and homework begins, parents begin to shift their attention to their child’s academic challenges.

4. Develop a written plan with measurable goals and timelines—Do you run ‘By-the-Seat-of-Your-Pants’ when it comes to marketing your practice? Many private practitioners do not even think about marketing until they see a down tick in new referrals. A good marketing philosophy is ABM—Always Be Marketing.

Developing a written marketing plan is a valuable process that can contribute greatly to your business success. Why set marketing goals? Set goals in order to know where you are headed (what you intend to accomplish and the strategy/marketing activity to achieve the goal), when you have gotten there (implementation) and if the strategy was successful (outcome).

Be sure to use SMART goals. SMART goals are Specific, Measurable, Attainable, Results focused and Time bound. An example of a SMART marketing goal is: Post 1 Facebook Live Video focusing on a particular service each week for the four weeks after school starts.

5. Be sure to include a CTA—What exactly is a Call to Action? Call to Action is a marketing term that directs your parent to take a specific action; it instructs the parent to respond through action. A CTA typically is action-oriented and contains a verb: download now, call, sign up, click below, register. An example of a CTA is: Call to schedule a complimentary phone consultation to discuss your child and how we can help.

9 Strategies for Your Back-To-School Campaign

Here are 10 tried and true strategies for your Back-to-School Campaign. Build your campaign by using the strategies that match you and your practice. Look at your historical data—what worked in the past in attracting new clients. Don’t forget former clients who can further benefit from your offerings. Be creative. Take a fresh look at how you marketed in the past. Incorporate what worked with new ideas using social media, online and print advertising, coupled with traditional story-telling.

Here you go:

1. Repurpose Your Marketing Materials–This simply means taking a fresh look at your existing marketing materials and using them again in a more creative way. With a little bit of tweaking you may be able to use them again for your Back-to-School Campaign. For example, Facebook, LinkedIn, etc. are great platforms to share your blog posts or combine your blog posts into an E-book. Offer to send your ‘new’ E-book to parents that inquire about your Back-to-School services.

2. E-Newsletter—An E-Newsletter is a valuable strategy to market your Back-to-School services. Maybe this is an optimum time to get your E-Newsletter off the ground. Share high value content about heading back to school and include information about Fast ForWord and how the program can position their child for a successful school year.

3. Facebook Posts/Facebook Live—According to US News and Report, 75% of internet-using parents use Facebook. This statistic mandates that service businesses that serve parents and their children develop a strong Facebook presence. Set a plan to post to your business Facebook page 2-3 times weekly. Schedule your posts for your Back-to-School marketing campaign and then afterwards keep the momentum going with regular, high value content posts. Video is king so be sure to post a weekly Facebook Live. Don’t forget to post on other parent-related Facebook pages, too.

4. Blogging—Did you know that 2/3 of mothers consider blogs to be a reliable source of parenting information. Blogging for business is a marketing strategy, just like social media, email advertising and print advertising. It is a mechanism for creating an online presence. Why blog? Blogging can drive traffic to your website (through Search Engine Optimization), establishes you as the expert in your field, provides high value to your followers and helps establish a relationship with your future and current clients. Establish your own blog and post on blogs that your ‘Ideal Client/Parent’ follow.

5. Complimentary Consultation—Let’s Talk! Offering a complimentary consultation is one of the key strategies for building a relationship with a prospect and will go far to develop the trust needed to begin services. In turn, this will build your practice. This conversation (usually by phone) will allow you to determine if this is an ‘Ideal Client’ who is the right fit your you and your practice. Assuring the client is a good match for your practice and vice versa is a win-win that will insure positive outcomes for the client. The client will become a ‘raving fan’—one that raves about the program and refers others to you!

6. Print Advertising—Print ads can be pricey so you want to be careful here. Be sure you are reaching your ‘Ideal Client’ to get the greatest return on your investment when using print ads. Many private practitioners have reported success with local parent magazines. You may want to consider a Facebook ad as you can target your client by age, gender, education and interests. Consider using online directories and community websites for ad placement. Change up the ads a bit and repeat over time for the best outcome.

7. Cause Related Marketing—Cause Related Marketing (CRM) is a collaboration between your practice and a non-profit organization to increase awareness of your products/services and the organization’s cause/needs. Developing a Cause Related Marketing Campaign is effective in increasing awareness of your practice and the services you offer. For example, you can plan a Back-to-School school supplies drive for a local school. You will want to create a buzz about the donations you are collecting—post blurbs on online community venues, post on social media, include in your newsletter and other local newsletters, announce by distributing posters…this is limited only by your creativity. Of course, all supplies would be delivered to your office. Part of your thank you note to the donor would include a handout on the services you provide. Take pictures to use post-event to further your reach. The true benefit of a CRM campaign is giving back to your community, but you also will gain name and brand recognition—another win-win.

8. Offer a savings/discount—Offering a strategic discount can increase sales and attract new clients. Be sure to include a timeline, for example, “Save 10% when you sign up for Fast ForWord during the month of September.” Offering a give-away is another strategy. For example, offer an Amazon gift card when a parent signs up for a program you offer.

9. Package Services in a Bundle—Bundling combines two or more products or services to provide your client a savings when purchasing. You can bundle Fast ForWord with Reading Assistant or the Reading Programs. Similarly, you can bundle Fast ForWord with one of the other services you offer, for example, one-on-one or small group tutoring or speech-language therapy. Bundling can increase revenue while providing needed services for your client.

Be Proactive! Roll up your sleeves and start working on your Strategic Back-to-School Marketing Plan. Using these key principles and strategies, it’s easier than you think. Define your ideal client, determine how back-to school affects their lives and how your products and services fit in to make the next school year the best one yet!

Are you ready to take the next step to a thriving private practice?

CLICK HERE to schedule a complimentary, 30-minute “Talk with Renee” session to discuss your practice, your goals and your dreams.

Leave a comment »

Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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Mid-Year Business Review

Renee — Sat, 29 Jun 2019 21:34:08 +0000

It’s hard to believe we are almost half-way through the year! Is your business on target to reach your goals? The good news is there are six months to go! It is time for your Mid-Year Business Review.

Roll up your sleeves and ask yourself the following questions:

1. Financial Review–Know Your Numbers! Are you on track with your Year-to-Date projections? Review the projections you made in January. (If you did not make financial projections in January, it is not too late. Set you financial goals for the remainder of 2019.) Update your financial goals and budget accordingly. Reviewing and revising your financial plan is critical to all aspects of your business and will drive decisions for the remainder of the year.

2. Marketing Review–Are you tracking the results of your marketing initiatives? Are you reaching your ‘ideal client’? Revisit your marketing plan and update/revise your plan. Don’t forget about your website. This is a good time to complete a website review. Be sure your content is relevant and that all links work. Add new content and features if it is needed. For example, do you have a means to capture email addresses to add to your email marketing list?

3. Systems Check–Do you have needed systems in place? Are your systems working? Review your systems for those tasks you complete regularly. You will want systems in place for lead generation and nurturing, tracking referrals, customer service, recruitment, etc. Having the right systems will allow you to operate your business efficiently. It sure makes your business life a lot less stressful.

4. Key Business Relationships–Your key business relationships include your attorney, accountant, banker and insurance professional. Be proactive and check in with these key professionals. Are there specific changes you should be aware of or are any updates required?

By taking a step back, reviewing where your business is and revising and updating your business plan, you will be ready for the rest of 2019 Bring it on!!

Now is your time. Be purposeful and proactive!

There are still six months to go in 2019. If you need assistance in moving your business forward, I can help! Together we can develop your Success Action Plan for the remainder of 2019.

CLICK HERE to schedule a complimentary, 30-minute “Talk with Renee” session to discuss your practice, your goals and your dreams.

Leave a comment »

Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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Do You Give Your Clients Exemplary Customer Service?

Renee — Wed, 12 Jun 2019 21:35:52 +0000

Friday I had to take my car in for its 5,000 mile check–now who likes to take time out of their day to do that? As I drove into the service garage, I was immediately greeted with a “Good Morning!” by a friendly young man who directed me to the check-in point. I was told it would take 60-90 minutes to complete the work. Ricky, seeing my briefcase, then asked if I wanted to work in a quiet area while I waited. He walked me over and in minutes I was all set up and ready to accomplish some work. A comfortable work space, WiFi, coffee, water–what else could a girl want? After an hour I was given an update as to the car’s status and asked if I wanted my car washed before leaving. Within 90 minutes I was in my car headed back to my office. Now that is what I call Exemplary Customer Service! Exemplary Customer Service sets you apart from your competitors. What are you doing to provide Exemplary Customer Service?

Exemplary customer service starts the moment your client walks in the door. Do you or your staff greet clients as they enter your office? Are your clients made to feel welcome? Treat each client as an individual and show that you truly care about them.The client who has a positive experience becomes your next referral source.

The 10 Commandments of Customer Service

Customer Service is an integral part of our job and should not be seen as an external extension of it. A company’s most vital asset is its customers.

Your Time is Now!

If you need assistance moving your business to the next level or want to start a new business, I can help!

CLICK HERE to schedule a complimentary, 30 minute “Talk with Renee” session.

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Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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Is Your Business a Well-Oiled Machine?

Renee — Fri, 17 May 2019 21:47:42 +0000

Is Your Business a Well-Oiled Machine?

It’s all about systems. A system is a method of doing something that can be done the same way, over and over, as efficiently as possible. It is a step-by-step guide to complete an essential business task. Systems play a significant role in building a business. They are essential building blocks and support to our daily activities, which is why, as entrepreneurs, we need to incorporate them into our businesses.

Some of the key reasons to have well-defined systems in place are:

Identify what tasks are important to your larger business goals

To improve efficiency (any task you complete regularly needs a step-by-step system)

Standardize a set of procedures to complete tasks that really matter to your business

By having a system in place, you will get consistent, quality results

The more organization you bring to your business, the more business you can handle

The ideal business system is finite (well defined start/end point, number of steps), repeatable, creates value, and is flexible.

The 6 Steps of Business System Development

Step 1: Define Your Goals – What is the purpose of the system/process? How will you know if it is successful? Start with the end results in mind and work backwards (reverse engineering).

Step 2: Plan Your Process – This is the broad roadmap for the process. What are the steps needed to achieve your goals for a specific task?

Step 3: Set Actions and Assign Stakeholders – Identify the individual tasks you/your staff need to do in order to execute the plan. It is as simple as Step 1, Step 2, and so on.

Step 4: Test the System/Process – Run the process to see how it performs and make any necessary adjustments.

Step 5: Implement the System

Step 6: Monitor the Results – Review and analyze the process to see how it is working. Document the results for future revisions.

Systems are important for the tasks we do repeatedly, because they describe how things are done, and provide the focus for improvement.

Systems automate your business and make your life easier!

Do you need help developing systems for your business? I can assist – just click this link to set up your complimentary, no strings attached Talk With Renee” session today.

Leave a comment »

Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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Are you using SMART goals?

Renee — Mon, 15 Apr 2019 22:18:26 +0000

If you’ve coached with me, or even just follow me on social media, you have heard me talk about the importance of goal setting. Setting goals for your business helps you know where your business is headed, where you want it to go (outcome), when you have reached your goal, and how you will get there.

SMART goals are Specific, Measurable, Achievable, Realistic, and Time-bound. Once you’ve set your goals, it is important to measure them to assess your progress. Breaking a long term goal down into smaller pieces helps you plan what has to be done to reach it. It also makes it easier to assess your progress along the way. Did you set goals for 2019? Since the 1st quarter just ended, it’s a great time to assess your progress (and set new goals)!

The next step is to create an action plan to achieve the goals you have set for your business.

SMART goals + Action Plan = Forward Momentum

Are you ready to move your business forward? I can assist you in developing your Success Action Plan. Click this link to set up your complimentary, no-strings-attached “Talk with Renee” session today!

Leave a comment »

Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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It’s all about balance!

Renee — Mon, 11 Feb 2019 23:19:40 +0000

If you follow me on Facebook you will have noticed a theme on work/life balance as the New Year began. It is something I feel strongly about as we all juggle so many hats (wife, mother, business owner, SLP, possibly adult caretaker). Taking care of yourself is just as much of a priority as taking care of all of those other things. Creating balance in your life helps reduce stress.

Meet Susie Harder, one of The Private Practice Coach’s clients. Susie is an amazing business woman who is the owner of a successful private practice specializing in treating children, teens and adults who stutter.
www.centralvalleystutteringcenter.com

She is also a wife and mother of two young children, age 4 and 1.

Today during our coaching call, Susie shared with me that she NEVER brings paperwork home from the office. As I thought back to all those Sunday afternoons writing reports, I asked, “How the heck do you do that?” She told me her secrets and I asked her to share them with all of you.

Yep—it all about carving out time for what’s important and…balance!

———————————————————————————-

When I first decided to start my practice, it was driven by the idea of freedom. My son was 1 year-old and I wanted my work hours to fit around my new role as a mom. I wanted to have a flexible schedule.

Then, I started my practice and it *was my life*.

After a year of drowning and feeling like I wasn’t being a great SLP OR business owner (or wife or mom), I started thinking through my original goal. I wanted to be a GREAT SLP. I wanted to grow my clinical skills and offer clients the most refreshed and energized version of myself. I also wanted my family to be a priority. I wanted to look forward to being home with my kids and husband (not feel exhausted like it was a chore to come home). I wanted to look forward to weekends (without giant chunks of time set aside for business/paperwork).  I had done all the hard work to get my practice started, but I wasn’t loving this new version of life.

Fast forward two years and I can happily say I have found balance. Not every day. Not 100%, but since I’m a speech-language pathologist and our goals are always measurable and manageable, I would say I’m able to manage stressors and stay balanced with at least 80% accuracy. Goal met!

My biggest change.  I don’t take paperwork home.

The best way for me to have a clean house, is to take a report home. When I take that client file home, I like to do *everything else* besides write the report. The floor that didn’t seem so dirty definitely needs to be swept. And let me make sure the dishes are done so I can focus. Oh! And the kids’ laundry. Oh, and wait I need to….

I also liked to cart lots of files with me everywhere, with the idea that I’d have a magical pocket of time to tackle that report I didn’t get to this week. I ALWAYS had files in my bag as my never-ending work “to do list”. And if I was enjoying play time with my kids or well-deserved down time after they went to bed (well, just kidding, that chunk of time didn’t really exist), I would think about how I *should* write that report. I wouldn’t always do it, but I’d invest time *thinking about doing it* and in a way, feel guilty that I didn’t do it.

What I have transitioned to: My work bag is not a file cabinet.

Now, I simply don’t allow myself that weight at home. When I’m at home, I want to be present. It’s not easy given our constant connection to work through emails and notifications. I have to continually evaluate what’s working and what’s not working to help me stay present during my time at home. BUT, now I do have magical pockets of time! Those moments are filled with building train tracks and puzzles with my 4 year-old. They are filled with playing chase and being silly with my 1 year-old. They are filled with time to chat with my husband. They are filled with no-tech quality time. (I keep my phone on the charger so I’m not even tempted to read work email.)

I work hard during the day (and give my clients all I can) and then come home to give my kids all that I have. After that, I don’t want an added “to do”. I want a feeling of accomplishment. I want to re-charge. I want to reconnect with my husband. I want to choose what I do with my time, not feel forced into one more thing to do. I want to enjoy the work I’ve done that day and BE DONE for a little bit before the next day starts.

Sadly, the paperwork doesn’t just go away, but I complete it all AT WORK. Sometimes, I go in early. Sometimes I go to my favorite coffee shop before clients (or during an afternoon break) and give myself a deadline to to finish it before I go back to the office. When I can, I schedule evaluation sessions with 1-2 hour pockets of writing time the same or next day, so I can sit down right away to write a report (which also means it’s fresh in my mind so it doesn’t take me as long). Every so often, I stay late after clients, order dinner, and sit and type at my office until 9:00. It still has to fit somewhere, but now that I guard my time at home, I find create other times to do it. By comparison, I am much more efficient with my time writing at work because I sit there until it’s done, and DO NOT allow myself the option of taking it home.

It’s a promise I have made to myself, my husband, and my family. At the beginning, I shared my idea with my husband, so he could keep me accountable. It also meant that my husband was more likely to view my late nights or early mornings as meaningful, not just extra hours that I’m gone. It also meant that if I snuck a work file in my bag to do a report or record invoices during my daughter’s nap, he could call me on it! Once I acknowledged that the ultimate my goal of building a practice was to be present at work AND at home, it became something my husband and I could figure out together. (Shout out to my amazingly supportive husband, by the way!)

My 4 year-old son’s New Year’s Resolution was “to do lots of playing with mom and dad”. So far, we’re doing a good job helping him keep his resolution. And I feel like I can find joy in all aspects of my life by being intentionally being present.

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Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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What is Your 2019 Mantra?

Renee — Tue, 15 Jan 2019 11:29:36 +0000

2019 Is Here!

As each year begins, I choose one word as my mantra for the new year. This becomes my theme and drives much of my decision making for the year–both business and personal. For 2019, my mantra is “Onward and Upward”! (Well, maybe two words!) I will take daily action (that’s the “Onward” part) to move my business to the next level (this is the ‘Upward’ part). I have set a series of SMART goals and will take action on projects and tasks that matter most to me and my 2019 business goals. Each action I take will lead to a specific measurable outcome that I choose whether if be in the area of business development, new programs for my clients (I am planning to add online group coaching), relationship building (marketing and customer service) or monitoring of key financial benchmarks. What is your one word mantra for 2019?

Give it some thought and make 2019 your best year yet!

CLICK HERE to schedule a complimentary, 30-minute “Talk with Renee” session to discuss your practice, your goals and your dreams.

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Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

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Personal and Professional Growth in 2019

Renee — Fri, 11 Jan 2019 23:21:55 +0000

It’s January, the dawn of a new year filled with new opportunities! Instead of the typical New Year’s Resolution, I want to challenge all of you to make 2019 about growth – both personal and professional. Work/life balance is crucial, not only to our sanity, but also to our effectiveness in our private practices. This month’s newsletter will focus on goal setting and how it keeps us focused on our objectives.

A great start to your New Year plan is to complete a SWOT analysis of your practice. Performing this analysis will help you to set goals and devise a strategy for growing your business in 2019.

I am a big fan of systems. Having effective systems in place saves you time, energy, and money, because you can complete tasks more efficiently and effectively. It also protects your reputation by reducing mistakes and producing more consistent results.

Lastly, let’s not forget to take care of ourselves. We live busy lives, running our practices and caring for family (among other things) and rarely take time for ourselves. The stress created by our schedules and daily life takes a toll and keeps us from being our most productive selves. Make yourself a priority as well!

Here’s to a healthy, happy and productive 2019. Be sure to take time for lots of fun, too!

Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice.

Ready to take the next step toward a thriving private practice?  Contact Renee today.

Leave a comment »

Renee Matlock, the owner of The Private Practice Coach, shares with clients her wealth of experience, gained over 30 years of building a profitable, multi-disciplinary private practice. Ready to take the next step toward a thriving private practice? Contact Renee today.

RELATED POSTS:

What is Your 2019 Mantra? 2019 Is Here! As each year begins, I choose one word as my mantra for the new year. This becomes my theme and drives much of my decision making for the year–both......

Mid-Year Business Review It’s hard to believe we are almost half-way through the year! Is your business on target to reach your goals? The good news is there are six months to go! It is......

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