The Prosper Group - Results Empowered

Jumping Off a Cliff? My First Week at The Prosper Group

holly.gillham — Fri, 18 May 2012 18:51:46 +0000

I just completed my whirlwind first week with The Prosper Group, which quickly became one of the most informative (and a little exhausting) weeks of my life.

The Prosper Group Congratulates Richard Mourdock on his Victory

Kurt Luidhardt — Thu, 10 May 2012 14:49:35 +0000

Mourdock won his primary by more than 20%

Keeping it fresh

Joe Zapf — Thu, 03 May 2012 13:15:28 +0000

As you know, things are changing and being updated online even as you read this opening line. Posts are being added, videos are being uploaded, and pictures are being commented on. It never stops.

So how can we use this info to help us in our online strategy for campaigns? Simple, make sure your online posts are made regularly with relevant content while making sure they are rapid.

The Secret Behind High Email Open Rates

Jarrett Ray — Thu, 15 Mar 2012 14:24:15 +0000

How long did it take you to write your last fundraising email?

Some experts say you should expect to spend that equivalent amount of time writing your email’s subject line.

Four ways to stand out this campaign season

Kevin Scoleri — Mon, 20 Feb 2012 15:21:06 +0000

http://www.campaignsandelections.com/campaign-insider/294272/four-ways-to-stand-...

By Jen Harrington
February 7, 2012

A political operative's nine lives

Jennifer Harrington — Fri, 27 Jan 2012 15:15:27 +0000

http://www.campaignsandelections.com/campaign-insider/291917/a-political-operati...

In the heat of a campaign, political operatives deal with all sorts of stressful and unusual situations. Sometimes an operative has to deal with something more sinister. On Sunday, for instance, the campaign manager for a Democratic challenger in a congressional race in Arkansas came home to find the family cat dead and the word “liberal” written across the side of its body.

It's an extreme example, but most political operatives will experience some form of disturbing tactics during their careers.

Video & Advertising = Genius

Joe Zapf — Fri, 20 Jan 2012 21:19:06 +0000

If you’re reading this, consider yourself on the inside track of political online video marketing.

No, really.

Designing a Voter-Friendly Web Presence, Panel Recap

Alex Griffis — Tue, 17 Jan 2012 14:29:44 +0000

What do voters think about or see when they visit your website? Are you communicating with them the way you think you are online or are you missing the mark completely?

First off, we should take a look at what forms a cohesive web presence:

GOP hopes to seize momentum by attacking Obama on Keystone

Fri, 13 Jan 2012 06:00:00 +0000

http://thehill.com/blogs/e2-wire/e2-wire/203957-gop-hopes-pipeline-is-lifeline-a...

By Ben Gemen
January 13, 2012

Five tactics your campaign can't afford to ignore

Tyler Harber — Thu, 29 Dec 2011 18:09:47 +0000

http://www.campaignsandelections.com/campaign-insider/284367/five-tactics-your-c...

Online campaigning is no substitute for these methods of traditional outreach.