The Prosper Group - Results Empowered

H2 Says Goodbye

Hilary Shepherd — Mon, 20 May 2013 14:41:05 +0000

Wow, has it really been 10 months? Or maybe it was 10 weeks. You really have no concept of time while working at The Prosper Group. The countless emails, innumerable website updates, and endless phone calls make the hours, days, and weeks fly by. I didn’t know what I was getting myself into when I started at The Prosper Group, but I’m sure glad I accepted the challenge. I’ll soon be donning my cap and gown and receiving my one-way ticket to the “real world." However, I've opted for an extended layover at Indiana University-Maurer School of Law.

Case Study: List Acquisition in Nebraska

Thu, 02 May 2013 21:15:21 +0000

Nebraska State Senator Charlie Janssen launched his gubernatorial campaign in February, hot on the heels of a hugely successful pro-gun public affairs campaign that generated a flood of press and raised his name ID, priming his gubernatorial announcement.

How did a newcomer to statewide politics do it? In short, he made a national news story local. Sen. Janssen was among the first to champion state level nullification of President Obama’s 23 executive orders related to gun control.

It's an Uphill Climb

Jessica Evers — Wed, 20 Mar 2013 16:05:03 +0000

Just sit right back and you’ll hear a tale,
A tale of a fateful year
That started in this wacky office
At a tiny desk.

Reed Awards: Best Online Targeting

Gary Coby — Thu, 07 Feb 2013 23:17:09 +0000

Last Friday, The Prosper Group was honored to receive a Reed Award from Campaigns and Elections magazine. We took home the hardware for the "Best Online Targeting" category. Without a doubt, we have a great team that made it possible, but we wouldn't have been able to put our plan into action without Warren Chisum's campaign for Railroad Commissioner.

Tradition of Excellence Continues: The Prosper Group Wins Another Reed Award

Jessica Evers — Tue, 05 Feb 2013 18:48:28 +0000

Online strategy and fundraising firm takes 1st place at bipartisan awards ceremony

FOR IMMEDIATE RELEASE
February 5, 2013

Indianapolis, IN -- The Prosper Group was honored this year with a Reed Award for "Best Online Targeting" during the 2012 election cycle, recognizing their cutting-edge work on behalf of political campaigns and organizations.

Email Lists: One Size Does Not Fit all

Kevin Scoleri — Mon, 28 Jan 2013 16:45:25 +0000

A campaign's email list is one of the most important assets to their overall digital strategy. Despite this, too many campaigns have a tendency to mismanage, rather than care for, their email lists. As a result, supporters can become disengaged, annoyed, and sometimes they'll push the pesky unsubscribe button. At this point any opportunity to convert that supporter into a donor through email solicitation is now lost.

Competition, Prosper Style

Jessica Evers — Wed, 16 Jan 2013 22:16:26 +0000

Question: What do you gain after working 14-18 hour days, 7 days a week, for months on end while only eating fast food (if you have time for food at all), and not sleeping more than 12 hours a week?

Answer: 10-40 pounds (depending on your metabolism)

Here at Prosper, we have enjoyed many things over the last 7 months. There have been birthday cakes, Halloween pies, Halloween candy, Vanessa's pumpkin cookies, Christmas baskets, Hilary's brownies, and Crock Pot Thursdays.

Calling America

Vanessa Schmuck — Mon, 10 Dec 2012 22:28:38 +0000

During this election cycle, the Prosper Group worked with 40 different phone clients (95% were campaigns, state or local parties) across 29 states. We had 1,670 phones in use and 124 servers in the field.

On Election Day we had 95 active servers (99 total) in the field. When we took a closer look at these 95 servers, the vast impact they made for conservatives across the country is clear.

The Prosper Group Wins in 2012

Thu, 29 Nov 2012 18:35:37 +0000

The Prosper Group is proud to have helped some of the best candidates beat the trends and claim victories during a tough year. We would like to congratulate these campaigns for all of their hard work:

Governor-Elect Mike Pence (IN)
Congressman Michael Grimm (NY-11)
Congressman Larry Bucshon (IN-9)
Congressman Reid Ribble (WI-8)
Congressman Todd Young (IN-8)
Congressman Bob Latta (OH-5)
Congressman Tom Reed (NY-23)
Congressman Leonard Lance (NJ-7)
Congressman Ed Royce (CA-39)
Congressman-Elect Roger Williams (TX-25)

Governor-elect Mike Pence

Gary Coby — Wed, 21 Nov 2012 15:54:40 +0000

From the start, Mike Pence made it clear that he would be running a focused campaign; one that stayed positive, emphasized the importance of a growing the economy and made jobs and education the highest priorities. In order to effectively communicate that message of growth, the campaign enlisted the help of The Prosper Group to execute a fully in-depth digital strategy.

Like any successful campaign, it was critical to build support and utilize it to grow and enthuse the volunteer base, donors and, of course, voters.