Today’s Rallyverse Roundup includes stats on brands’ growing use of Instagram, a contrarian look at the increasingly popular “snow fall”-style of web design, 15 ways website publishers lost self-respect in 2013 (hold your nose if you’re a strong defender of clickbait), and the sad/hilarious story of a woman walking right off a pier because she was too busy checking Facebook. Be careful out there everyone.
Between Q3 2012 and Q3 2013, the Instagram presence of the top 100 brands grew considerably; in other words, brands are posting more often, and gaining more followers.
Whether that step takes web design in the right or wrong direction has become a topic of considerable debate. The parallax style has excited web developers and inspired any number of hype lists. It’s also triggered a backlash among critics who feel its bells-and-whistles approach detracts from actual content. Pitchfork creative director Michael Renaud recently told the Atlantic Wire he expects people to “tire” of the trend within a year or two.
We recently wrote the optimist’s take on the state of publishing based on what happened in the past year. In the interest of fairness, the following are signs that publishing is going to hell in a hand basket. Hold on tight.
According to Solve’s Quarterly Bot Traffic Market Advisory, 51 percent of all Web traffic in the U.S. was fraudulent in Q3—up eight percentage points versus Q2. That’s the first time Solve has seen those numbers exceed 50 percent.
A female tourist accidentally walked off St. Kilda’s Pier in Melbourne, Australia, because she was too busy checking Facebook on her mobile phone to notice that she was about to fall into the ocean.