As a watch officer on a submarine, I got to “drive the boat.” During my six-hour watch (shift), I led the team that charted course, controlled direction and depth, coordinated atmosphere controls, and a number of other activities.

A submarine at sea never sleeps. There was always someone on watch both before and after me.

When I took the watch, I reviewed logs, looked at instrument settings, and discussed with my predecessor what happened during his watch. We then looked over the Night Orders to see what the Captain wanted my team to accomplish during my watch.

During my watch, I consulted with the Quartermaster (he tracks position and course), the Diving Officer (he controls direction and depth), the Chief of the Watch (he controls many systems), and others. It was exciting, tiring, interesting, frustrating, scary, and fun. And, it taught me a whole lot about how to work with a team.

The Quartermaster and I spoke about our position and our intended course. We used a chart that showed where we were and where we were going.

The Diving Officer told me what he observed in the way the submarine handled. We talked about trimming the boat and course and depth corrections.

The Chief of the Watch told me what he saw in the systems he monitored. With his help, I made decisions and gave instructions about announcements to the crew, changes in system settings, and other watch management issues.

At the end of my watch, I had a conversation with the person relieving me that was similar to one I had with the person I had relieved earlier.

In reflecting on those many conversations that led to hundreds of decisions, I see a common thread running through all of them that illustrates a powerful concept for leaders.

Once you know where you are; chart a course for where you want to go, and keep moving forward.

We might take a moment to figure out how we got where we were, but we didn’t focus on that. Every conversation quickly turned to the future: where are we going, what do we want it to be, etc.

We were all different: college boys, college dropouts, farm boys, inner city boys, high school honor students, and high school trouble-makers. We were a team of people from nearly every state, educational background, and race.

We did not care where we had been; we only cared where we were going. That common focus on the future drove us together so that we could get past our many differences and work together productively.

My anger was rising. Every time he spoke, I grew more frustrated and irritated. I could feel my blood pressure rising, my face flushing, my lips tightening, and my shoulders hunching forward. I knew that I was furrowing my brow and that my voice was growing flatter and more menacing with each verbal exchange.

While I did not physically fear for my safety, I did feel threatened. I felt ambushed, cornered, and criticized. I was not happy. My greatest desire was to make the conversation end — quickly.

And, I was falling prey to a common problem in conflict resolution.

I was responding to my fight-or-flight response rather than responding logically and rationally to what was happening. I was withdrawing into my own perspective without objectively hearing the other person’s.

I was assuming that he had the intention to verbally attack me. When I heard his words through the filter of intentional attack, I could not find the focus and ability to remain objective. I became almost totally self-protective, and I went on an attack of my own.

Was his voice volume elevated? Yes.

Was he leaning forward? Yes.

Was his face flushed? Yes.

Did his tone sound like aggression to me? Yes.

Did his body language look like aggression to me? Yes.

Did he intend to be aggressive? I didn’t know.

Assuming a person’s intention is a pretty dangerous thing to do. In reality, we don’t know the other person’s intention unless they tell us. In most cases, we only know what we assume to be true about their intention based on our past experiences and our own emotional filters.

The leverage point for better self-control lies in recognizing that we have the power to choose our assumptions.

In the example above, I could have assumed that the other person was passionate about the topic rather than angry with me. With that one shift in perspective, I would have changed my focus from self-preservation to problem solving. I could have listened better and kept my responses more controlled.

By making the assumption of benign intent, I could have moved the conflict from escalation to resolution.

In this case, sadly, I did not make the switch. I chose a negative interpretation, and I escalated right along with my partner. The conversation did not end well.

Fortunately, we spoke again on a different day, and we had a more positive outcome. It ended well, but it took far too long to get there. My contribution to the excessive time investment started when I assumed that he meant to attack me verbally.

It turns out that he did not intend to attack me. He was merely frustrated over the situation, and I saw it as an attack.

The fight-or-flight response that causes our bodies to respond under the influence of adrenaline is a wonderful thing when we face a physical threat. And few of us face a physical threat in most conversations.

Choosing to assume that the other person has benign intent can help you to control your response so that you can be the one to move towards resolution by showing empathy and understanding rather than anger and judgement.

Assuming benign intent could prove to be wrong. The other person might actually mean to verbally attack you. If that is the case, you can escalate if necessary. Even in many situations where the other person intends an attack, you can deescalate the conflict by making the positive assumption and responding kindly.

The assumption of intended threat almost always leads you to respond in ways that escalate even minor misunderstandings. The assumption of benign intent can give you the time and self-control you need to respond in a way that resolves the conflict.

If you want to do everything that you can do to move a conflict conversation towards resolution, remember to assume the other person has benign intent.

(Check this post on Why Conflicts Escalate for further insights on this topic.)

Life lessons sometimes hit me in a delayed fashion. Reflecting on two experiences in my life – separated by about two years – reminded me of a valuable lesson for leaders of organizations facing change.

Situation Number One:

About two years ago, I was walking through a convention center with my friend, colleague, and co-author, Kevin Eikenberry, and we came upon two people standing at the top of an unmoving escalator. As we approached, we expected them to start walking down it. They didn’t. They just stood there and stared at the unmoving steps.

They didn’t move, and we couldn’t pass them.

As I stood behind them, I grew frustrated with their inaction.

After 10 or 15 seconds that felt like 10 or 15 minutes to me, they looked at each other, shrugged, and began to walk down the “stairs.”

Situation Number Two:

Driving my car into the neighborhood where Kevin lives, I came upon road construction vehicles that slowed me down and partially blocked my view of the frontage property. Pulling to the left side of the road and slowly passing the paving equipment parked on the right, I had a fleeting thought that I had entered the wrong neighborhood. Despite having entered this neighborhood many times over the last few years, it suddenly looked wrong, and I briefly questioned whether I was in the right place or not. In that moment, I quickly considered turning around at the first opportunity.

Both situations reveal a common problem leaders face in times of change. When confronted with uncertainty or unfamiliarity – when a situation or surrounding looks different from what they expect to see – people freeze. They lock-up, stop moving, and impede progress.

Many leaders see this initial response, and grow frustrated with their team like I grew frustrated by the initially unmoving people at the top of the escalator.

The key point, though, is that the people in the escalator example eventually moved without prodding or prompting from me. Once they evaluated and understood the situation, they moved.

Wise leaders recognize, understand, and anticipate this response. Rather than push changes quickly and get angry with people, they make allowances for this normal human reaction. They do everything in their power to reduce uncertainty by communicating more often, more thoroughly, and more personally. They also give people as much time as possible to understand the change before resorting to “do it or else” strategies.

I’m experimenting a bit with video shorts to illustrate situations I have observed in my personal experience or heard about in my work with clients and workshop participants.

I’m hoping that short videos can help to convey ideas and illustrate concepts in a fun, humorous, and effective way that helps people to relate to both the scenario and the concept so that they can use it in real life.

This is my first effort at creating animated shorts using GoAnimate.com. I think I still have a lot to learn about how to do this well, but it seems promising at this point. Today, I’m just playing with the software and trying to figure it out.

I’d love to have your feedback on this type of content. Do you like the idea? Is it fun? Is it instructive? Can you learn from it?

Any input is welcome.

The video pretty much says it all for this post. It quickly gives you four steps for applying the DISC model for success with others.

In a nutshell, the four steps are…

1. Understand the DISC model
2. Understand your style (where you fit in the model).
3. Understand the other person’s style (where they fit in the model).
4. Adjust your words, behaviors, and tone to best fit how they receive information.

The video is about 7 minutes long.

If you would like insights for how to apply these four steps better, you can check out my Connecting With People and DISC Model FAQ’s post series. For even deeper insights, check out my products. If you really want to master these four steps, take a look at The Ultimate Communicator Workshop.

Nearly everyone irritates me to some extent. Even the people close to me — my wife, my kids, my friends, and my professional colleagues — irritate me from time to time.

All of them have body gestures, word choices, and tones that get under my skin because I see them as rude, impatient, inconsiderate or pushy. Everyone, and I do mean everyone, frustrates me some of the time.

And I’m okay with that.

The reality is that I probably frustrate, irritate, and aggravate them to some extent as well. As I think about it, probably is the wrong word. Let me rephrase that last sentence.

I definitely frustrate, irritate, and aggravate the people close to me.

I can say that I irritate them with a certainty because I am a human being, and people are a package deal.

A few months ago, I was speaking with my friend and colleague JJ Brun, and he said that he had come to the conclusion that when he was in any kind of relationship with a person, he had to accept the frustrating and challenging parts of their behaviors if he was going to enjoy the positive parts.

JJ said he realized that the good and the bad in a person are inseparable because people are a package deal. The phrase is pure JJ. And it’s brilliant.

I’m okay with the fact that people close to me sometimes irritate me because I choose to focus on the good things that they bring to the relationship rather than on their annoying behaviors. I realize that they are a package deal — just like me. I want them to accept me with all of my frustrating, irritating and aggravating habits. So, I have to accept them as well.

The next time you find yourself focusing on a negative attribute that another person brings to your relationship with them, shift your focus and look instead at the good they bring.

Remember, people are a package deal.

If you want to become more effective as a leader, more successful in meetings, or more confident while resolving conflicts, become a better communicator.

On the high end of the communication skill spectrum, you find that great leaders — like Abraham Lincoln, Winston Churchill, Martin Luther King, Jr — are often great communicators. On the low-end, research indicates that poor communication skills can contribute to family disputes escalating to domestic violence. (Check the discussion section of this article.)

Evidence from research, experience, and anecdotal observation points to higher levels of success and satisfaction and lower levels of stress and frustration as your communication skills improve.

With that backdrop, here are four ways you can improve almost all of your communications (presented roughly in the order I suggest you follow):

1.  Learn how other people might hear, see, or interpret your messages

One concept that often surfaces in my communication workshops, is that communication comes from the Latin word that also gives us the English word common. This observation implies that communication makes ideas, thoughts, and concepts commonly understood — even if not agreed upon —  between two or more people.

In order to make ideas common, it becomes important to understand both sides of the communication. You need to understand both how your idea sounds to the other person and what the other person means with the words they use. What you say might mean something other than what you intend to the other person. What the other person says might mean, to them, something other than what you hear.

Long-time readers of my blog know that I use and recommend the DISC model as one tool for accomplishing this step. There are factors to consider other than communication style (e.g. – culture, gender, age, etc.). Still, it’s a great place to start.

The goal of this “step” is to get a clear picture of how the differences between you and the other person might affect your communication efforts.

2.  ”Observe” your perspective

In the interest of full disclosure, I admit that I have not yet mastered this concept. It’s really hard to do, and I’m not sure that any of us will ever truly perfect it. It’s a good goal nonetheless.

Here’s the idea, learn to step back from your first interpretation of a statement or behavior and look for how your perspective, or filter, might be affecting your response. There’s more to this one step than I can effectively cover in this post, but David Rock shares exercises you can do to build your skill in this area in Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long.

As you develop this skill, the next two steps become easier to do.

3.  Listen actively

If the goal is to make an idea common, you must work to understand the other person’s thinking before you can truly communicate. Active listening involves much more than just hearing the words. It involves total focus on what the other person is attempting to communicate. For more thoughts, you can check this post on listening skills.

4.  Get and give feedback during the communication process

It’s easy to say something and assume that the other person heard what you meant. It’s also easy to hear something and to assume that you understood what the other person meant. Until you confirm mutual understanding, you will be operating on assumptions and interpretations rather than on facts.

Well phrased questions (combined with some active listening) form the basis for effective feedback, and a mis-communication could happen in either direction. A few weeks ago, I wrote a post with some ideas for confirming that the other person understands your words the way you intended them. To confirm that you understood the other person they way that they want to be understood, you can use the questions listed here.

Frankly, communication can be difficult. We do it virtually every day, and we often do not communicate as clearly as we think or intend. One of my favorite quotes on communication (I think I have quoted it before on this blog) is by George Bernard Shaw: “The single biggest problem in communication is the illusion that it has taken place.”

I find that I have to frequently remind myself of key communication concepts in order to apply them with any consistency. For the next week, I encourage you to consciously focus on these four ways to improve your communication and watch the positive difference they will make in your communication effectiveness and the reduction they will make in your stress and frustration levels when you interact with others.

(I recently wrote a special report that amplifies these ideas a bit and presents a five step model for better communication. You can get a copy here.)

Have you ever read a dry, boring email, blog post, letter, or proposal?  If you have, you know how dreadfully non-persuasive they can be. You also know how easy it is to miss the message the author attempted to convey.

If you want to have your message read and acted upon, here are five tips – secrets – for more persuasive writing…

1.     Write from your reader’s perspective

Before you start, consider the viewpoint that your readers will likely use as they interpret what you have written. In another post, I wrote about this consideration based on their DISC style, and it is only one of the factors to consider.

Some of the other factors you could consider are:

• Your relationship with them
• Their position in the organization
• Pressures they might be facing
• Anything in their role or relationships that might limit their ability to act on what you propose
• Their past experiences

The list above is not a complete or exhaustive list. It does highlight some of the main items to factor into how you deliver your message and what might affect your persuasive power.

2.     Write the way that people read

Consider these two ideas:

• Most business and personal communications are intended to quickly communicate an idea.
• Many people do not like to read long paragraphs and sentences (especially on computer screens).

 Unless you are writing a novel or an academic research paper, use short sentences, short paragraphs, and lots of white space.

 3.     Anticipate and address your reader’s greatest objections

 If the purpose of your communication is persuasion, your reader will likely object to something in it. When you write, attempt to anticipate these objections and include information to address them.

 4.     Use comparisons

For a number of reasons, new ideas tend to bounce off the human brain the way tennis balls bounce off a concrete wall. Comparisons act like glue to link new ideas or difficult concepts to simpler or already accepted ones so that they stick.

A comparison of any kind – metaphor, simile, or analogy – can help your reader to both understand and remember your message so that they take action on it.

5.     Tell stories

People tend to experience life as a chronological story and to think about new ideas based on how the new idea fits into the story in their mind. Presenting an idea in a story makes the idea easier to receive. Like comparisons, stories help ideas stick in the mind of your reader.

When my children were young, my wife and I read stories to them. We chose some of the stories for the express intent of teaching them a new idea.  For example, we used Green Eggs and Ham to teach the concept of trying new foods before rejecting them. Thinking of the character Sam while we were at the dinner table helped them to visualize what we wanted them to do – try the food before saying “I don’t like it.”

If you can find a way to present your idea with a story, do it. Your writing will be more persuasive.

The danger of writing about how to write better is that, well, it’s in writing. As a result, I run the risk of violating the very secrets that I propose. From your perspective, I may have done just that. If I did, I would welcome constructive comments to help me – and my readers – improve.

If you would like other suggestions, here’s a post over at Copyblogger that also tackles the idea of more persuasive writing.

Written messages just might be the most dangerous form of communication. There are so many ways that they can go wrong and lead to miscommunication. If you have ever written a message that someone else misunderstood, then you know what I mean.

While, the general rules of effective communication apply equally to both spoken and written forms, there are some special factors to remember when you communicate in writing.

I covered some general, big-picture communication ideas a few weeks ago when I wrote about Three Critical Factors to Consider Before You Choose a Communication Technique. Today, I’m expanding the ideas in that post to add these special considerations for you to remember when you write.

When you write a message of any kind, keep in mind…

The idea of greatest interest to the reader

Most people skim written messages more than they read them – especially when people “read” on a computer screen. If you want to grab the reader’s attention so that they get your main idea, make it easy to see.

Make the main idea stand out in some way.

• Use bullet points
• Put the main point as early as possible in the text
• Use formatting that makes the main point(s) easy to find

If people have to work too hard to find something that pertains to them in your message, they will likely miss it altogether.

How it will likely “sound” to the reader

In written form, people only have the voice in their own head to interpret the words you write. The reader chooses the tone that your words carry, and, in my experience, people sitting alone with your words tend to read them more negatively and more aggressively than you intended them.  As a result, communicating sensitive issues in writing will likely take more time and more words than communicating the same message in spoken form.

Since you will not be present when they read what you wrote so that you can adjust your delivery or clarify your message, it is doubly important to consider the reader’s DISC style (if you know it) when you communicate in writing. If you are task-oriented, remember to work on “softening” your words for people-oriented readers. If you are people-oriented, remember to get to the point faster for task-oriented readers.

Where (and in what medium) the reader will read it

If you write messages of any kind – letters, emails, texts, or social media updates – remember that the person reading your words will likely not read your words in the same environment where you wrote them. You might be dashing through an airport quickly responding on your phone while your colleague reads the message quietly in his office. Or, you could compose it in your office while he reads the message on his phone dashing through an airport.

Always consider the reader’s environment in your message. Will they read it on paper or on a computer screen, on a wide-screen monitor or on a smart phone? Every context is different. Every context creates a different communication challenge for your reader.

Here’s a bonus thought – pay attention to punctuation.

I don’t suggest that you have to know all punctuation rules and apply them perfectly. I do suggest that you should at least give it some consideration. I see many emails and text messages that look to me like the writer made no effort to follow good punctuation rules. Punctuation helps the reader know where to pause and how to better interpret your intent. Do your readers a favor with good punctuation. (If you find punctuation errors in this post, sorry. I’m not perfect in this area. I do think about it and try to catch my mistakes before publishing.)

If you have thoughts or ideas to expand these ideas, I’d love to see them. Please let me know your insights for better written communication in the comments section below.

The communication process really should be easy. You say something to another person. They hear it. They act in a way that is consistent with what you said. End of discussion.

And, it’s not quite that easy.

In reality, the process for spoken communication goes like this:

1. You get a picture in your mind of what you want to communicate.
2. You convert that picture into words, tone, and body language that describes the picture as you see it.
3. The other person hears the words and notices your tone and body language.
4. The other person converts the words, tone, and body language into a picture in their mind.
5. The other person reacts to the picture as they see it.

The reason the real process doesn’t always go as smoothly as the ideal process lies in two key phrases: “as you see it” and “as they see it.”

The challenge in communication is that we often use words, tone and body language that mean one thing to us and something very different to another person. The difference might only be small, and still it is different. As the differences get bigger they can cause major miscommunications that result in wasted time, effort, and energy. In high-stakes or emotion-charged situations, even small differences can drive the conversation in a negative direction.

One way to bridge the differences between how you interpret a message and how another person interprets the same message is to include a feedback loop – you might say an understanding check – into your communications strategies.

As I wrote before, I am not a big fan of silver-bullet, one-size-fits-all communication techniques. I think you need to consider the whole situation before you apply any specific technique or tactic.

At the same time, I think there are some phrases and approaches you can add to your repertoire in preparation for high-stakes or emotionally-charged situations so that you can respond better when you are under pressure.

The communication feedback loop is one approach that I recommend in my private coaching sessions and in the communication workshops that I lead. In my last post, I wrote about the feedback loop in terms of how to apply it to make sure that you understand others more clearly. Today, I’m offering the other side of the communication feedback loop – checking the other person’s understanding of what you said.

In many respects, this side of the feedback loop is a bit more delicate than repeating back what you heard. In this case, you are going to ask the other person to tell you what message they received from your communication effort. Done poorly, asking the other person what they heard can come across as condescending or aggressive. So, you have to work extra hard to add more words, to soften your tone, and to choose non-threatening body language to make this work.

Here are six questions you can use to make sure you have communicated effectively:

• “Would you please say what you heard me say, so I can be sure that I was clear?”
• “So that I can make sure I communicated clearly, would you please tell me what you heard me say?”
• “I just want to make sure that I am clear. Would you please tell me what you understood me to say?”
• “I’d like to make sure I said that clearly. Please tell me what you heard?”
• “I’m not sure that I am conveying my idea the best way. What have you heard me say?”
• “I may have said that in a way that does not really communicate what I’m trying to say. If I did, I’d like a chance to rephrase it. What message did you hear?”

As I suggested in my post about the Five Questions to Make Sure that You Understand Others Correctly, I offer this list as a starting point for you to develop your own. As you develop your list, remember the underlying idea – if there was a miscommunication of any kind, you take the responsibility.

I’d love to see ideas you have for other ways to check understanding. Please add them in the comments section.