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    <title>The Relevant Marketer</title>
    
    <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/" />
    <id>tag:typepad.com,2003:weblog-1850961</id>
    <updated>2012-02-23T11:00:00-05:00</updated>
    <subtitle>The Relevant Marketer is produced and managed by e-Dialog, a leading email marketing services provider. Our intent is to provide a site where marketers can share ideas and discuss issues relating to creating relevant marketing, including email marketing, social media marketing, mobile marketing and more. </subtitle>
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        <title>Searching for the Perfect e-Dialog Holiday Party Outfit</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/searching-for-the-perfect-e-dialog-holiday-party-outfit.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/searching-for-the-perfect-e-dialog-holiday-party-outfit.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b016301265b0d970d</id>
        <published>2012-02-23T11:00:00-05:00</published>
        <updated>2012-02-16T12:22:50-05:00</updated>
        <summary>e-Dialog conducts research on the customer purchase path because we recognize that marketers need the ability to communicate with their customers through various connection points in multiple channels. (Read more...</summary>
        <author>
            <name>Lauren</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Data Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-mail Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="eCommerce" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Facebook" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Holiday" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Lauren Pizzi" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Multichannel" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Retail" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="data" />
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="multi-channel" />
        <category scheme="http://sixapart.com/ns/types#tag" term="purchase path" />
        <category scheme="http://sixapart.com/ns/types#tag" term="retail" />
        <category scheme="http://sixapart.com/ns/types#tag" term="WHBM" />
        


    </entry>
    <entry>
        <title>All Hail to the Sale-Presidents' Day is Here!</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/all-hail-to-the-sale-presidents-day-is-here.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/all-hail-to-the-sale-presidents-day-is-here.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b0168e77625d3970c</id>
        <published>2012-02-21T09:11:00-05:00</published>
        <updated>2012-02-16T12:20:32-05:00</updated>
        <summary>Wow, my inbox still has a rosy glow from Valentine's Day, but now it's been taken over by red, white and blue! Retailers are not waiting until the actual holiday...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-mail Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Holiday" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Liz Lynch" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Retail" />
        
        


    </entry>
    <entry>
        <title>Feeling the Love</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/feeling-the-love.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/feeling-the-love.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b0168e75b6b08970c</id>
        <published>2012-02-15T17:39:59-05:00</published>
        <updated>2012-02-15T17:38:56-05:00</updated>
        <summary>This year, it seems like Valentine's Day has really become a focus for marketers. My inbox is overflowing with love, in the email sense, anyway. This has taken the form...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-mail Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Holiday" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Liz Lynch" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Retail" />
        
        


    </entry>
    <entry>
        <title>Privacy and Security: Best Practices in Action</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/privacy-and-security-best-practices-in-action.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/privacy-and-security-best-practices-in-action.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b0163009bd35f970d</id>
        <published>2012-02-14T09:30:00-05:00</published>
        <updated>2012-02-10T15:29:51-05:00</updated>
        <summary>Data Privacy Day is an annual international celebration designed to promote awareness about privacy and educate people about best privacy practices. This year, it was on January 28th. As part...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        
        


    </entry>
    <entry>
        <title>Groundhog Day for Email Marketers</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/groundhog-day-for-email-marketers.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/groundhog-day-for-email-marketers.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b0168e71b37f3970c</id>
        <published>2012-02-09T11:17:00-05:00</published>
        <updated>2012-02-10T11:21:36-05:00</updated>
        <summary>For most people, the month of February brings thoughts of flowers and candy for Valentine's Day. For me, February reminds me of one of my favorite movies, "Groundhog Day," in...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Deliverability" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-mail Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Holiday" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Jay Brangiforte" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="List Management" />
        
        


    </entry>
    <entry>
        <title>The Online Marketing Suite: More Relevant Than Ever</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/the-online-marketing-suite-more-relevant-than-ever.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/the-online-marketing-suite-more-relevant-than-ever.html" thr:count="1" thr:updated="2012-02-09T23:52:52-05:00" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b016300db33ce970d</id>
        <published>2012-02-08T13:34:00-05:00</published>
        <updated>2012-02-09T17:05:12-05:00</updated>
        <summary>GSI Commerce and e-Dialog recently hosted a webinar with Forrester Research which talked about the Online Marketing Suite and why it's especially important for today's digital marketers. Today's customer has...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        
        


    </entry>
    <entry>
        <title>Marketing Wrap-up: Week of February 3, 2012</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/marketing-wrap-up-week-of-february-3-2012.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/marketing-wrap-up-week-of-february-3-2012.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b0168e69f7b15970c</id>
        <published>2012-02-03T16:36:36-05:00</published>
        <updated>2012-02-03T16:41:55-05:00</updated>
        <summary>Welcome to the first week in February! Did you see your shadow yesterday? Let's get into the top stories this week. Of course, everyone is talking about Facebook filing for...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Deliverability" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-mail Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Facebook" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Liz Lynch" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weekly Wrap-up" />
        
        


    </entry>
    <entry>
        <title>Six More Weeks of Email Marketing</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/six-more-weeks-of-email-marketing.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/six-more-weeks-of-email-marketing.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b0168e693b2a0970c</id>
        <published>2012-02-02T17:22:40-05:00</published>
        <updated>2012-02-02T17:23:25-05:00</updated>
        <summary>Today was Groundhog Day, a holiday in which everyone waits to see whether or not Punxatawney Phil is ready to come out of hibernation. This year, he wasn't, which means...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-mail Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Holiday" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Humor" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Liz Lynch" />
        
        


    </entry>
    <entry>
        <title>Love vs. Football: The Battle for the Inbox</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/02/hearts-vs-pigskin-the-battle-for-the-inbox.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/02/hearts-vs-pigskin-the-battle-for-the-inbox.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b01630077be31970d</id>
        <published>2012-02-01T11:14:17-05:00</published>
        <updated>2012-02-01T11:14:05-05:00</updated>
        <summary>I don't know about you, but for the last week or so, pretty much every marketing email I get is either about Valentine's Day or "The Big Game" as so...</summary>
        <author>
            <name>Liz Lynch</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="E-mail Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Holiday" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Liz Lynch" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Retail" />
        
        


    </entry>
    <entry>
        <title>Marketing Wrap-up: Week of January 23, 2012</title>
        <link rel="alternate" type="text/html" href="http://www.therelevantmarketer.com/2012/01/marketing-wrap-up-week-of-january-23-2012.html" />
        <link rel="replies" type="text/html" href="http://www.therelevantmarketer.com/2012/01/marketing-wrap-up-week-of-january-23-2012.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156fd1e72e970b0163003a0d72970d</id>
        <published>2012-01-27T11:43:00-05:00</published>
        <updated>2012-01-30T09:43:36-05:00</updated>
        <summary>Social and email seem to be the topics of the week. Here are some of our top links we have been reading and sharing. Make sure you find out who...</summary>
        <author>
            <name>Millie Bartlett</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Millie Bartlett" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weekly Wrap-up" />
        
        


    </entry>

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