tag:blogger.com,1999:blog-8840705166373377486Tue, 24 Jan 2012 05:14:17 +0000mobileToronto"marketing trends"Over-the-topTwitterPaaSretail supply chainb2b-marketingrnowcsaBizTalkSaaS.vendorsearch.engineAberdeenblogkruptcyOracleleadershipmanufacturingpresentationsearch.marketingConsumer InsightQLogitekSupply chainSAPCPSIA complianceSaaS.conferenceSaaSSupply chain managementSEMSAP ERPMumbaiopensourceopen.sourceChromesalesMarketingvideoRIGHTNowCommunicationManaged ServiceSaaS.marketingSaaS.interviewscanadaOTTYahooSaaS.panelistOffice2.03PLPay TV"customer service"QuickPlayresearchmarket.researchcloud computingeconomySaaS.is.betterFOSSself-managementNetSuiteonline.marketingERPWeb2.0social.mediaVirginPowerPointhappycool.saas.firmsSaaS20.Indexemail-marketingGoogleSCM.discussionEDImulti-screenIntegration-as-a-Servicedigital.marketingIaaSvideo on demand3-short-links"market trends"crowdsource"retail trends"persuasion marketing managementJapanDebesSaaS.researchHosted EDI"Sterling Commerce"CPSIAVODSaaS.evolutionSaaS EDImanagementViews on marketing Software-as-a-Service (SaaS)http://thesaasguy.com/noreply@blogger.com (Jijesh Devan)Blogger9212543.4079.24http://creativecommons.org/licenses/by-nc-sa/3.0/TheSaasGuyhttp://feedburner.google.comtag:blogger.com,1999:blog-8840705166373377486.post-5164097474001394748Tue, 24 Jan 2012 05:09:00 +00002012-01-24T00:14:17.842-05:00Marketingdigital.marketingonline.marketingsocial.media 3 things that don't bring RTs  Avoid tweeting "in-your-face" content.  Avod questions - they don't get responses ! Hashtags don't help RTs. 3 things that help  Give room. By keeping tweets between 70-90 characters. Doubles the likelyhood of RTs. Start strong. Words like WOW, LOOK, AWESOME increase RT chance by 40%. Cordially ask. Asking to be RT can increase RTing by 34%. If you are http://thesaasguy.com/2012/01/3-steps-to-get-more-rts.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-994248144358126914Wed, 04 Jan 2012 04:57:00 +00002012-01-03T23:57:50.848-05:00 BBC iPlayer on iPad in Canada British Broadcasting Corporation's Global iPlayer (BBC iPlayer) is currently my favourite multiscreen over-the-top (OTT) video service on iPad. Here are the main reasons I really like the service. The quality of the videos on BBC iPlayer on iPad is stellar. I don't think it is HD quality but it sure seems like HD even when I AirPlay it to my 37" TV. The fluid http://thesaasguy.com/2012/01/bbc-iplayer-now-my-favourite-ott.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-829480446254931604Sun, 13 Nov 2011 19:45:00 +00002011-11-17T23:25:03.681-05:00videoQuickPlayManaged ServiceOTTmulti-screen One of the key topics on tech blogs covering tablets these days is “how can a company differentiate its tablet from all other devices in the market and be a credible challenger to iPad?” I don't think there is a conclusive answer. However, based on the emerging evidence I think  the combination of an attractive device price and the availability of compelling OTT video services could be key http://thesaasguy.com/2011/11/tablet-war-is-won-by-winning-video.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-9170824374810645497Fri, 14 Oct 2011 21:22:00 +00002011-10-14T17:24:23.599-04:00mobilemulti-screen The folks at CTIA did a good job running the CTIA ENTERPRISE & APPLICATIONS™ 2011 in San Deigo.  The event was laid back, much like San Deigo itself. In my opinion, the folks at CTIA under the leadership of  John Walls is running a very good social media program during these events. Here are key points to takeaway. Day One Takeaway: The theme of this event as indicated by the http://thesaasguy.com/2011/10/folks-at-ctia-did-good-job-running-ctia.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-3838787895996133239Thu, 06 Oct 2011 04:13:00 +00002011-10-06T14:29:27.475-04:00 Steve Jobs changed the way I see & hear... I find the news of Steve Jobs's death particularly sad. While it is true that his legacy will continue to shape how audio-visual media is consumed for generations to come - we are surely going to miss the special chemistry and poetry he brought to bare on the design and marketing of technology. Today, I consume audio-visual media in a profoundly http://thesaasguy.com/2011/10/steve-jobs-changed-way-i-see-hear.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-7264234894236867483Mon, 25 Jul 2011 21:42:00 +00002011-08-01T23:28:22.522-04:00QuickPlayPay TVConsumer InsightOTTOver The Top and cord-cutting is back on top on popular blogs as the quarterly results by IPTV and MSOs are released. Believers in OTT think it is epitome of personalized entertainment service, while skeptics argue it is a platform for reruns and for economically challenged people. While my opinion, based on various reported estimates which are shared below, is that cord-cutting due to OTT http://thesaasguy.com/2011/07/is-ott-killing-pay-tv.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-3420360706605477668Thu, 14 Jul 2011 02:58:00 +00002011-07-14T08:39:23.329-04:00QuickPlayOver-the-topOTTmulti-screenIf you are even remotely associated with the TV/cable industry you know that OTT (Over-The-Top) is a four letter word that cable execs. would rather beep out than hear! At the recent Cable Show in Chicago cable executives claimed that cord-cutting is not due to OTT providers like Netflix. But the same executives recognized the growing consumer demand for OTT VOD services and noted that cable http://thesaasguy.com/2011/07/what-is-over-top-ott-mean.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-8924913091751399998Tue, 26 Apr 2011 18:43:00 +00002011-07-15T21:30:45.468-04:00QuickPlaymobilevideo on demandVODOTT(Image source: filmofilia.com)TheWrap concludes that YouTubes newly announced streaming video-on-demand (VOD) service will challenge Appel's ITunes service. I disagree with their conclusion. I think it might cause more trouble for Netflix, a streaming VOD service provider, than for Apple, a download VOD service provider.With movie studios actively testing many Video on demand (VOD) services http://thesaasguy.com/2011/04/youtube-is-going-to-launch-video-on.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-6465235334425902315Tue, 26 Apr 2011 00:12:00 +00002011-04-25T21:08:54.610-04:00videob2b-marketingQuickPlaymobileonline.marketingQuickPlay Media is an awesome company. I have been working for them since Feb and is having a blast. Love the vibe in the company and the mercurial mobile video market QuickPlay is serving. QuickPlay provides a software platform to mobile service providers and TV & movie service providers to bring premium video to mobile and other connected devices. One of my key challenges is to develop a good http://thesaasguy.com/2011/04/developing-online-program-to-drive.htmlnoreply@blogger.com (Jijesh Devan)0tag:blogger.com,1999:blog-8840705166373377486.post-7782208345778144529Mon, 14 Mar 2011 03:18:00 +00002011-03-13T23:52:07.297-04:00JapanWhile there are numerous interesting technological stories to write about...the disaster in Japan is weighing on me like it is on many others. Many individuals and organizations are beginning to leverage mobile and social technologies to help the survivors.Google is putting it's computing power, humanitarian feelings, and design thinking to help the survivors. Help spread the tool, embed this onhttp://thesaasguy.com/2011/03/i-want-to-do-my-small-partgoogles.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-3911589987719991396Thu, 18 Nov 2010 01:29:00 +00002010-12-14T20:39:02.863-05:00Twittersocial.mediaYou may know that Twitter is experimenting with paid advertisement. One of its program is called Promoted Tweet ! A clear indication that paid media is encroaching into earned media space. Most social media mavens and users like to emphasize the importance of earned media (compared to paid media). But one does not need to look beyond one's twitter search screens to see how paid media is slowly http://thesaasguy.com/2010/11/payed-advertising-on-twitter-promoted.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-6215208236288504129Tue, 16 Nov 2010 22:53:00 +00002010-11-16T17:53:30.841-05:00 I love the Fall season and the colors of the season. A recent photo of my backyard from my bedroom window.This is my first true blog post from TTC subway.http://thesaasguy.com/2010/11/fall-colors-and-my-first-ttc-subway.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-8906026098490371338Tue, 26 Oct 2010 18:00:00 +00002010-10-26T16:54:38.015-04:00MarketingSaaS.marketing PayPal is the 800 pound gorilla in the online consumer and B2B SaaS payment space. Today they were attacked by WePay's guerrilla marketing (history from WikiPedia) ! I think this was an excellent tactic - it has brought WePay tons of press for few thousand dollars. Moreover, it symbolically represented an issue many PayPal users have experienced.PayPal's developer conference turned out to be http://thesaasguy.com/2010/10/wepays-payback-to-paypal-art-of.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-4509220748027465400Thu, 12 Aug 2010 14:40:00 +00002010-08-12T10:48:05.684-04:00b2b-marketingMarketingI have been thinking about effective means to engage influencers, so I found Gillian's post on CMA's blog interesting.However, it is not clear to me from her post if the "content/message" of the direct mail/email should speak the influencer to get his mindshare or should it actually be ammunition for the influencer to cajole the decision makers in the case of B2B marketing?My own view on http://thesaasguy.com/2010/08/influencing-influencerin-b2b-marketing.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-7424602948020193217Tue, 03 Aug 2010 16:06:00 +00002010-08-11T16:13:46.547-04:00b2b-marketingTorontoMarketingPaul Dunay, the award-winning B2B marketing expert, had an interesting post titled "B2B Marketing needs to Curate a Vibrant Community."The crux of the post is it is far easier to convert existing clients than to acquire new clients. In other words marketing ROI will be greater if we focus on superior service to current clients than on new client acquisition. Paul discussed in his post about http://thesaasguy.com/2010/08/marketing-for-new-customer-acquistion.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-2474743803583853608Tue, 20 Jul 2010 13:35:00 +00002010-07-20T09:49:41.587-04:00"customer service"MarketingIn my opinion effective customer service doesn't involve wowing a unhappy customer, rather it involves providing a brief and timely response to the problem with a personal touch. I recently had a good customer service experience from BBC which I decided to call humane customer service.As a BBC subscribe using BBC Listener app I have only been somewhat impressed by the app. I am especially irked http://thesaasguy.com/2010/07/humane-customer-service.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-6223719000011161435Fri, 09 Jul 2010 15:20:00 +00002010-07-09T11:48:22.782-04:00mobileMarketingThere is a lot of buzz around mobile computing and information mobility. I know many marketers working on mobile applications who often overlook an extremely key element of mobility - great user experience. Here is a quick overview of how Google approaches user experience in mobile apps.Google's Leland Rechis was quoted in an Information Weekly article emphasizing that solid user experience is http://thesaasguy.com/2010/07/solid-user-experience-key-to.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-2923643813996135754Sat, 26 Jun 2010 14:42:00 +00002010-06-26T11:10:10.580-04:00Torontodigital.marketingonline.marketingFew days ago I attended the first meeting/unconversation held by 49Pixles project. It was my first time live blogging and I have to say barring my short battery life it was a fun experience.49Pixels: If you work in digital media space in Canada and especially in TO you should stay on top of 49Pixels: Pixel to Product research study. This study's objective is "to create a classification system forhttp://thesaasguy.com/2010/06/come-define-canadian-digital-media-with.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-7673708459625555569Sun, 30 May 2010 01:42:00 +00002010-05-29T22:13:24.454-04:00search.engineonline.marketingsocial.mediaWhile using my wife's computer today and Googling I noticed interesting results at the bottom of the first page with a title - Results from people in your social circle for supply chain management (See attached image). This is definitly a beta feature as indicated by the label.I think this is a really cool feature which combines keyword and social media relevancy to drive the significance of a http://thesaasguy.com/2010/05/new-google-search-feature-results-from.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-8910949762752474652Wed, 26 May 2010 13:31:00 +00002010-05-28T11:37:31.371-04:00retail supply chainI am a Costco member (there are over 54 million in the US), but don't make periodic shopping trips to Costco. When we do visit Costco we stock up on plain Yogurt and Cheerios ! I have been thinking about owning some COST.From a business perspective, I have noticed that Costco always strives to provide excellent experience to its members. For example, even on extremely busy weekends (when aisles http://thesaasguy.com/2010/05/inside-costco-secrets-of-americas.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-3858244828716632352Fri, 30 Apr 2010 19:49:00 +00002010-04-30T16:49:27.915-04:00MarketingPowerPointCommunication(Source: NewYorkTimes.com)NYT story - We Have Met the Enemy and He Is PowerPoint - is very interesting piece that describes the disadvantages and problems of using PowerPoint to communicate. In this piece the US Army General McMaster notes how “[Powerpoint is] dangerous because it can create the illusion of understanding and the illusion of control.”Students of infographics and design may not http://thesaasguy.com/2010/04/overcoming-powerpoint-with-good.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-1853511438391025432Mon, 26 Apr 2010 13:33:00 +00002010-04-26T10:14:33.900-04:00SAP ERPb2b-marketingERPEDILast month in a post I had mentioned about SAP's new B2B-EDI exchange solution - SAP Inteformation Interchange by Crossgate. I just learned that SAP Information Interchange allows companies to exchange electronic purchase orders, forecasts, invoices, delivery notes, and other documents directly from their SAP applications, eliminating the need for legacy B2B translators and EDI mapping tools.1In http://thesaasguy.com/2010/04/improving-erp-appetite-via-b2b.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-5694918504146853780Fri, 16 Apr 2010 15:55:00 +00002010-04-16T14:13:47.517-04:00b2b-marketingsocial.mediaPaul Dunay wrote an interesting post on the role of social media to build trust in business using results from recently published Edelman Trust Barometer 2010.60% of people in the age of 25-64 said they need to hear a message 3-5 times from a company before they can trust it.Paul wrote:"Social Media can actually help accelerate this stat for you because of the viral effect. "I agree with Paul http://thesaasguy.com/2010/04/role-of-social-media-in-building-trust.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-6420613190736748761Thu, 15 Apr 2010 16:32:00 +00002010-04-15T13:07:48.827-04:00BizTalkSaaS EDIQLogitek team is working hard on strengthening BizTalk Server's hold in B2B EDI arena, so i thought this may be an apt tip of the hat to the team.http://thesaasguy.com/2010/04/biztalk-and-b2b-edi.htmlnoreply@blogger.com (Jijesh Devan)tag:blogger.com,1999:blog-8840705166373377486.post-5792025528000901205Mon, 22 Mar 2010 16:23:00 +00002010-03-22T12:39:41.935-04:00GoogleI noticed that Google has wrongly labeled Runnymede subway station in Toronto as High-Park on Google Maps. I wonder what else is wrongly labeled on Google Maps.http://thesaasguy.com/2010/03/google-wipes-out-runnymede-subway.htmlnoreply@blogger.com (Jijesh Devan)