The Singapore Egotist RSS Feed

This is sheer insanity. But he's living.

The Singapore Egotist — Tue, 18 Jun 2013 03:03:47 +0000

National

Beck's Builds a musical beer bottle in celebration of their heritage...

The Singapore Egotist — Mon, 17 Jun 2013 01:32:23 +0000

National

The Beck's Edison Bottle from Shine Limited on Vimeo.

Via

Creative Work Wanted for New Build at Austin Airport

Thu, 13 Jun 2013 02:14:31 +0000

National

Attention creative people. According to Culture Map, Austin-Bergstrom International Airport is expanding, and Art in Public Places (AIPP) is looking to keep the new section weird with designs and artwork.

They are placing a national call to commission a professional. This is not a small time pro-bono project. This is a chance to make a mark and earn some well deserved recognition.

AIPP is hosting an information session for anyone interested. The meeting will be at 2:30pm on Monday, June 17, and will be simulcast as an interactive webinar. Check in with AIPP during their office hours for assistance.

Check out the Culture Map article here.

Shit to Hit: Beerfest Asia

The Singapore Egotist — Mon, 10 Jun 2013 06:57:12 +0000

Local

If you like beer, and we do, then get out to Beerfest this weekend.

Nice piece for Photoshop

The Singapore Egotist — Mon, 10 Jun 2013 03:31:38 +0000

National

When Brand Building Becomes Personal

Thu, 06 Jun 2013 17:38:02 +0000

Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first.

In 2000, Jared dove into the Rio Grande, on the Texas/Mexico border. He woke up days later in a hospital 400 miles away. He’d broken his neck and injured his spinal cord.

Doctors said he’d be lucky to breathe on his own again. Walking? Best to forget about that. But the doctors underestimated him.

In the 13 years since the accident, Jared has been fighting his way back, starting with breathing on his own. Then months of rehabilitation. He returned to Austin, resumed his job as a copywriter at GSD&M. Became an accomplished painter using only his mouth. Got married. Had twins.

All the while he’s been fighting paralysis, and fighting the notion that he and others with spinal chord injuries will never walk again.

He’s become an advocate and activist by doing what he knows best – building brands – taking the skills he learned in the advertising world and applying them to his fight. He started with Will Walk www.willwalk.org, a foundation which uses art and film to create awareness about paralysis.

And he’s not doing it alone. He’s pulling in people from other areas of the industry to help him create and promote this “brand.” The Butler Bros., Marty and Adam, are longtime friends of Jared. They both had large-agency gigs but left ten years ago to explore more innovative ways to tell brand stories. www.thebutlerbros.com

They’ve applied their unique approach to a film that uses Jared’s story to encourage people to be more vocal about spinal injury research. See the trailer here: http://bbros.co/willwalk

When Brand Building Becomes Personal

Thu, 06 Jun 2013 17:38:02 +0000

Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first.

In 2000, Jared dove into the Rio Grande, on the Texas/Mexico border. He woke up days later in a hospital 400 miles away. He’d broken his neck and injured his spinal cord.

Doctors said he’d be lucky to breathe on his own again. Walking? Best to forget about that. But the doctors underestimated him.

All the while he’s been fighting paralysis, and fighting the notion that he and others with spinal chord injuries will never walk again.

They’ve applied their unique approach to a film that uses Jared’s story to encourage people to be more vocal about spinal injury research. See the trailer here: http://bbros.co/willwalk

Raise a beer with Corona, everyday of the year courtesy TBWA Singapore

The Singapore Egotist — Wed, 29 May 2013 08:12:37 +0000

Local

We like beer. So naturally we like reasons to drink beer and that's exactly what TBWA and Corona have given us. Well done, now send us a pack!

CREDITS:
Gary Steele - Creative Director
Hagan de Villiers - Creative Director
Nuno Teixeira - Art Director
Reginald Ocampo - Art Director
James Holman - Copywriter
Nuno Teixeira - Designer
Gary Steele - Designer
Reginald Ocampo - Designer
Max Kitaev - Designer
Aaron Tan - Designer
Daphne Tann - Designer
Roger Tan - Designer
Cheng Guan Koh - Designer
Kevin Sim - Designer
June Wee - Account Director
Elyn Ong - Account Manager
Lauren Britton - Account Executive
Peter Short - Head of Production
Peter Ng - Print Production
Andrew Yeoh - FA Artist
Raul Davadilla - Studio
Renjie Teo - Studio Photographer
Haydn Evans - Producer

Wunderman uncovers piracy...

The Singapore Egotist — Wed, 29 May 2013 07:01:48 +0000

Local

and leaves us in awe at the lack of substance.

Part 1 of 3

Part 2 of 3

Part 3 of 3

Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Junior Art Director: Soenar Santoso
Copywriter: Liao Junqi
Junior Copywriters: Shawn Choy, Chan Long Teng
Production Company: Forange Pictures
Director: Edwin Tan
DOP: Gerald Stahlmann
Published: May 2013

We're speechless.

The Singapore Egotist — Mon, 27 May 2013 03:22:04 +0000

Local

Advertising Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Copywriters: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong / Nemesis pictures
Post: Procolor
Accounts: Ambba Kuthiala, Rakesh Hinduja

Starhub shows us that unhappy report was BS

The Singapore Egotist — Mon, 27 May 2013 01:12:57 +0000

Local

We're glad StarHub cleared this up.

Another great ad from VW

The Singapore Egotist — Thu, 23 May 2013 03:09:00 +0000

National

Seriously?

The Singapore Egotist — Tue, 21 May 2013 05:42:17 +0000

Local

Words can't even grasp how scary this is. If you know who did this, please let us know.

The Centaur by Honda

The Singapore Egotist — Mon, 20 May 2013 08:54:15 +0000

National

Eh.

Design & Thinking Screening at the Hub

The Singapore Egotist — Mon, 20 May 2013 01:13:00 +0000

Local

This great film is screening at The Hub on the 29th of May, mark your calendars.
Check out the event information here.

And take a look at the movie site here.

A different kind of BA plane

The Singapore Egotist — Sun, 19 May 2013 14:16:07 +0000

Local

Nice one done by BBH Singapore.

Fiat - Crowdsourcing future vehicles

The Singapore Egotist — Wed, 15 May 2013 03:50:11 +0000

National

Great project by Fiat for their new Mio. Really simple idea supported with a robust platform.

Fiat Mio (Brazil) from Isobar on Vimeo.

3D Printing and the Culture of Creativity

The Singapore Egotist — Wed, 15 May 2013 00:50:30 +0000

National

All you need is an idea.

Shapeways 3D Printing & the Culture of Creativity from Shapeways on Vimeo.

Nice Piece from the Red Cross

The Singapore Egotist — Tue, 14 May 2013 05:32:04 +0000

National

Holbrooks // Red Cross 'Parcel' from Blacklist on Vimeo.

Strategizing is for Prom Queens

Tue, 30 Apr 2013 14:47:00 +0000

I hear the word “strategy” thrown on just about everything. Like rhinestones on a South-Texas-prom-queen’s dress, “strategy” is too often a cheap and easy bedazzle on everything from PowerPoint slides, to someone’s superfluous commentary in a meeting that is already running too long with too many attendees. Anymore, in my day-to-day, Strategy is quite the loose little buzzword.

Often, it is a noun, as in “brand strategy” or “I am a strategist." Sometimes it is an adjective, as in “strategic vision” or “strategic insights." Also, as an adverb, such as “strategically developed” or “strategically placed.” And let's not forget it as a verb, as in “strategize” (which for the record, makes me want to punch the speaker in the nose every time I hear it).

And that isn’t to say that I don’t use the word often myself. But I used to accept the word at what I believed was its face value — a sense of something great and purposeful. A sense that when I heard “strategy” — I knew we were talking about the key to winning whatever was at stake, the secret sauce critical to achieving the mission. I knew we’d be talking about something tangible, and most importantly — something actionable. (Strategy is, by definition, a military term that, in a nutshell, means using your brains and your guts to not only stack the odds in your favor, but empower you to make the right decisions when confronted with any obstacle.)

Now, given the bedazzling trend, I’ve made it my personal charge to pay much closer attention when the word “strategy” is presented. Analyzing it quietly in my head, from every angle. Challenging my own application of it constantly. Because the real disturbing trend, is not that the word gets overused, but rather that the very concept of strategy has become a crutch. A well disguised excuse NOT to act. An exercise in lengthy requirements-gathering to plan for problems and scenarios that don’t yet exist. A perceived need to create a long list of tasks for what should happen in the future, when instead we should be driving for real feedback via iterative launches in the present. I see terms like “strategic goals” and “strategic vision” plastered across PowerPoint slides, and the actual bullet points associated with most of these goals and visions, amount to little more than minute tactics positioned as passive options to explore. Presented in the context of “we are working on,” or “working toward,” or “think there is great opportunity within this area.”

And with that lack of conviction, certainty, drive — fucking nothing can be won. It’s all a lot of bling with very little bang.

So here is what I'm really driving at — let's all of us in the industry be more thoughtful with strategy. That when creating, executing, presenting or thinking about strategy in any context, let’s be critical of ourselves, of our interpretation of strategy and when/how/why it matters or is applied. As an example, do we sometimes create formality where it isn’t warranted — like laboring over a “social media strategy,” when maybe all we really need is to just be social? Or when our strategy feels like it is a moving target, and people struggle with how to articulate it — should we check our premises? Are there assumptions at play that have been driving a weak, obtuse strategy? And if the goals are ill-defined, then no amount of “strategic planning” is going to get us anywhere, even if we wrap that anemic goal in a shiny label called “strategic vision.”

Diamonds are a girl's best friend for a reason — because they have real value. The real, lasts-for-a-100-years-and-cut-glass kind of value. Fortunately, making sure your strategy has actual value is really pretty simple — just ask yourself, is your strategy something your team can:

• Articulate without a slide in front of them?
• Apply in any given situation?
• Execute against to deliver desired results?
• Feel empowered and confident in so doing?

This piece is cross-posted from The BRAT Blog from The Aha Method — a company that coaches teams around a better working dynamic.

Happy Labor Day...

The Singapore Egotist — Tue, 30 Apr 2013 10:04:50 +0000

Local

Now go do something.

Nice projection mapping on a miniature Tokyo

The Singapore Egotist — Tue, 30 Apr 2013 05:33:41 +0000

National

Lupine Illumination Ad

The Singapore Egotist — Mon, 29 Apr 2013 08:13:43 +0000

National

Great idea for what many think to be basic ad units.

Agency - Publicis Deutschland

Nice Apple Ad.

The Singapore Egotist — Mon, 29 Apr 2013 06:46:08 +0000

National

One Size Doesn't Fit All

The Singapore Egotist — Wed, 24 Apr 2013 07:59:14 +0000

National

We love this. And we wish every agency thought like this.