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Lon Safko
LonSafko@LonSafko.com
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The Phoenix Business Journal
November 7, 2008
Experts: Business Owners need social media

Lon Safko, a Valley entrepreneur who has started nine companies and is at work writing the “Social Media Bible,” said social media offers entrepreneurs and startups a distinct advantage their predecessors didn’t have just a few years ago: free access to a potentially unlimited market.
“Nobody can afford to run a business without using the Internet and social media,” Safko said…

]]> http://www.thesocialmediabible.com/2009/03/30/the-phoenix-business-journal/feed/ noThe Social Media BibleLon SafkoLon Safko & The Social Media Biblesocial,media,social,media,bible,Lon,Safko,CEO,speaking,traininghttp://www.thesocialmediabible.com/2009/03/30/the-phoenix-business-journal/ http://feedproxy.google.com/~r/TheSocialMediaBible/~3/Ht4jydEQie4/ http://www.thesocialmediabible.com/2009/03/30/1755/#comments Mon, 30 Mar 2009 20:54:09 +0000 lonsafko@lonsafko.com (Lon Safko) http://www.thesocialmediabible.com/2009/03/30/1755/ MySpace Music Also Adds Wind-up Entertainment Music Catalog

LOS ANGELES–January 15, 2009– MySpace Music , the world’s premier online music community, today announced the addition of Nettwerk Music Group, INgrooves, IRIS Distribution, and RoyaltyShare to its rapidly growing roster of independent music partners. In addition, the music catalog of Wind-up Records, the nation’s largest independently owned and operated record label, will be available via MySpace Music’s existing distribution deal with Sony Music Entertainment. These exciting new partnerships will add several hundred thousand songs to MySpace Music’s ever- growing catalog and provide several additional distribution partners through which independent artists and labels can monetize their content on the MySpace Music platform.

In honor of the upcoming Presidential Inauguration, MySpace Celebrity and Katalyst Media, an original content production company founded by Ashton Kutcher and Jason Goldberg, encouraged celebrities to record a pledge of service to President-elect Barack Obama. The moving videos represent ways in which each celebrity plans to take actions that lead to the nationwide change motivated by Obama’s campaign.  The videos are directed by Demi Moore and may be found exclusively on MySpace Celebrity beginning on Monday, January 19th.

The Social Media Bible is in final production!  The final edits went off to JW&S last week.  The layout is due on February 28th, it comes off the presses on April 21st, and will hit the bookstores on May 4th!

JW&S has told me that TSMB is not only the most comprehensive book ever published on social media, but it’s the “largest” book ever published by JW&S in their 202 years of publishing.  It’s 744 pages!

TSMB  & MediaSauce Announces A Long Term Relationship!
www.TheSocialMediaBible.com and Media Sauce have partnered to bring you a world class web presence experience with everything you need to know about social media for you and your business all in one place.  The design has already begun.  Read The Press Release.

TSMB Is Proud To Announce That Steven Groves Has Joined The Team
Steven Groves has joined the TheSocialMediaBible.com team as its president and will be working with our Corporate Partners, web development team, writing blogs, and helping us provide the very best in social media content.  Steven’s Blog. Steven’s web site.

The Five P’s Of Social Media Implementation
I am continually asked “Social Media…  Where do I begin”.  So I created a 6 minute audio/video that will help you get started.  I call it the “Five P’s Of Social Media Implementation”.

FRED Figglehorn
While interviewing George Strompolos - Content Partnerships Manager For YouTube, we discussed the YouTube sensation Fred Figglehorn.  “FRED” is a 14 year old pretending to be an 8 year old with anger management problems.  Fred creates his 3 minute improv videos with his voice pitched high so he sounds like he’s on helium.  Fred has generated more than 24,153,747 views of his homemade videos.  While George couldn’t be specific, he did say that 14 year old FRED was earning more than $100,000 in advertising click-through revenues from his videos on YouTube.  Here’s FRED’s link. It’s worth watching one.  He’s funny.

Not to be out done by a 14 year old, here’s a link to my parody of FRED called NOT FRED.  Click here! Pass it around…

There are 50 Executive Conversations with the top SVP’s, founder’s, and thought leaders in social media available at www.TheSocialMediaBible.com. So please take a listen.  The guests are really amazing and it will teach everything you need to know about that social media technology in 30 mintes or less!  Click here!

Thank you all for everything you’ve done to help support me in the creation of this project of epic proportions!  Here’s to all of our success in 2009!

Sincerely,

Lon Safko
The Social Media Bible

Listen to this podcast interview with Lon Safko and Stephanie Cottrell Bryant the author of “Videoblogging For Dummies,” published by John Wiley & Sons.

Stephanie shares her insights into the world of videoblogging and her passion for getting it right in this 24 minute interview.

Listen to the podcast interview with Lon Safko and Evo Terra, coauthor of “Podcasting For Dummies”, published by John Wiley & Sons.

This is a 20 minute interview where Evo shares many of his tactics, tools, and strategies on how to create award winning podcasts that can add to your bottom line.