The Solopreneur's Guide

How Much Does SEO Cost?

Douglas Dolan — Fri, 18 May 2012 17:00:00 +0000

SEO (search engine optimization) is a critical component to any online marketing strategy. Its purpose is to help companies attract their ideal customers to their website and incentivize them to take...

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The Google Penguin Evolves

Douglas Dolan — Tue, 15 May 2012 16:27:42 +0000

It was just a little more than a year ago when I reported about the roll out of the Google Panda algorithm version 2.2 as Google further attempted to measure user response to the quality of their...

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Facebook Changes Again

Douglas Dolan — Thu, 26 Apr 2012 13:00:48 +0000

“The only thing constant is change” appears to be the tagline for Facebook. Seems the ever-changing and might FB has decided to do it again. This time, they are altering the dimensions of the profile...

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How Does Blogging Fit in with Your Social Media Strategy?

Douglas Dolan — Wed, 25 Apr 2012 13:00:14 +0000

When I say, “social media,” you say … “Facebook” “Twitter” “YouTube” “LinkedIn” Maybe you threw in Pinterest and Google+, too. Unfortunately, many solopreneurs, small and medium-sized businesses have...

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Online Videos and SEO

Douglas Dolan — Thu, 19 Apr 2012 01:32:53 +0000

Sure, you’ve watched ‘em on YouTube. You’ve shared other people’s videos on Facebook. But have you let your business star in its own online videos as part of your SEO strategy? If you still question...

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