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	<title>Splatt, The Marketing Wake Up Podcast</title>
	<link>http://splatt.co.za</link>
	<description>Splatt, The Marketing Wake Up Podcast</description>
	<lastBuildDate>Thu, 02 Jun 2011 04:00:02 +0000</lastBuildDate>
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		<title>Social Objects – The Future of Marketing.</title>
		<description><![CDATA[What makes your brand talk-able. What brings people together over your brand? What makes people remember you? It’s called the social object. In the words of Hugh Macleod “The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social [...]]]></description>
		<link>http://splatt.co.za/2011/social-objects-%e2%80%93-the-future-of-marketing</link>
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		<title>What Today&#8217;s Marketing, The Boer War, and Call Centres  Have In Common</title>
		<description><![CDATA[Have you ever been so frustrated by the automatic computer generated voices that give you 500 options, then tell you that your call will be answered in five minutes. Which then turns into fifty minutes. And worst of all you are paying for the call. A Whole New Brand World The call for the longest [...]]]></description>
		<link>http://splatt.co.za/2011/what-todays-marketing-the-boer-war-and-call-centres-have-in-common</link>
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		<title>Sour Tasting Dirty Talking Politicians and Good Coffee</title>
		<description><![CDATA[It’s the eve of the local government elections in South Africa and Walter and I chat the development of the raving loony political party.  This idea was born when we asked the question: If brands behaved like politician’s what would happen to them? Dirty Politics and Crowdsourcing There have been many messages from the racist [...]]]></description>
		<link>http://splatt.co.za/2011/sour-tasting-dirty-talking-politicians-and-good-coffee</link>
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		<title>Why Marketers Settle For A One Night Stand Rather Than The Holiday Romance.</title>
		<description><![CDATA[The Old Spice campaign is a one-night stand. It grabs your attention, flirts with you, gets you all steamed up, gets you to engage and then dumps you like a bunch of rotten tomatoes. This is certainly not the way you should be talking about the poster child of social media campaigns. Heck, maybe Mustafa [...]]]></description>
		<link>http://splatt.co.za/2011/why-marketers-settle-for-a-one-night-stand-rather-than-the-holiday-romance</link>
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		<title>Its Not The Cell Phone Provider’s, It’s The Target They Paint On Their Backs.</title>
		<description><![CDATA[After a few complaints about trying run a business through the crazy holidays, Walter and I chat about Vodacom – again! And, no we don’t have a grudge against the Cell Phone providers (as I am sure many people do), but they just have a huge target on their back at the moment. With Cell [...]]]></description>
		<link>http://splatt.co.za/2011/its-not-the-cell-phone-provider%e2%80%99s-it%e2%80%99s-the-target-they-paint-on-their-backs</link>
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		<title>Be Innovative, Be Interesting, Be Cool. And Stop Moaning.</title>
		<description><![CDATA[Brands are ideas, emotions and are about connecting with customers. In fact, let’s step further than that and recognize that your brand belongs to your customer. It’s their belief in it that drives it. So, Be Innovative, Be Interesting, Be Cool. And Stop Moaning. The Irrelevant Vodacom / Cell C Spat In todays Podcast Walter [...]]]></description>
		<link>http://splatt.co.za/2011/splatt-5-be-innovative-be-interesting-be-cool-and-stop-moaning</link>
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		<title>Spam and Weak Links! Who loves it? Only Marketers.</title>
		<description><![CDATA[No one likes spam but the marketer who sends it (can we even call them marketers?). If we get it via email or cell phones we still want to throw rotten tomatoes at them. Why do we throw our reputations that we work so hard to create for a mere 3% return. We are sure [...]]]></description>
		<link>http://splatt.co.za/2011/splatt-4-spam-who-loves-it-only-marketers</link>
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		<title>Organic Marketing, Inspiration and Letting Go</title>
		<description><![CDATA[Organic marketing is about flow rather than control. Letting the brand go and spread. A nice thought but a huge challenge when you think that most marketing campaigns are about control. Let&#8217;s Go Green With Organic Marketing So what’s it all about. Well our discussion take us along the idea and … What are the [...]]]></description>
		<link>http://splatt.co.za/2011/splatt-3-organic-marketing-inspiration-and-letting-go</link>
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		<title>Market Research, Social Media and Vodacom&#8217;s New Look</title>
		<description><![CDATA[Social media is more than just a channel. Market Research should be far more than expensive PR. These are two of the topics that we look at in today’s podcast. We also take a minute to look at how much of a challenge Vodacom is going have convincing us that their new brand cloths look nice. [...]]]></description>
		<link>http://splatt.co.za/2011/market-research-social-media-and-vodacoms-new-look</link>
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		<title>The State of the Splatt Marketing Nation</title>
		<description><![CDATA[Welcome to the first edition of Splatt, the Marketing Podcast that clears the mud and finds the gems in today&#8217;s marketing chaos. This first section is a bit informal where we discuss what Splatt is and what it means to us. We also look at the a very top level overview of what the current [...]]]></description>
		<link>http://splatt.co.za/2011/splatt-0001</link>
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