The Star Group Blog

YouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”

Ryan Burchinow — Mon, 08 Apr 2013 13:05:45 +0000

How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement.

When Crisis Communications Bleeds Into Community Support

Adam Leiter — Wed, 03 Apr 2013 12:11:19 +0000

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?

PlayStation Goes Social - Video Game Engagement Trends

Ryan Burchinow — Thu, 21 Feb 2013 14:23:54 +0000

With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.

Valentine’s Data Crunching – Being Strategic In Love And Marketing

Alison Kessler — Wed, 13 Feb 2013 14:15:45 +0000

What can marketers learn from a data-crunching SEO-optimized online dater? A Lot.

The Best Best Lists That List Recaps of Marketing 2012

Adam Leiter — Fri, 28 Dec 2012 13:53:08 +0000

2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.

One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

Alison Kessler — Thu, 27 Dec 2012 16:56:22 +0000

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”

Neither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing

John Strain — Mon, 12 Nov 2012 13:56:42 +0000

We've been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it's worth discussing how the brand has evolved.

Seven Marketing Lessons From 007 Villains

Adam Leiter — Tue, 06 Nov 2012 15:02:43 +0000

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.

Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

Adam Leiter — Thu, 25 Oct 2012 13:48:43 +0000

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence.

Can Content Be Good For Marketing If It Isn’t Original?

Jessica Doban — Tue, 25 Sep 2012 02:30:01 +0000

Content marketing is the hottest buzzword in marketing, but if it’s not original or imaginative can it retain the heat?