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    <title>The Startup Blog: Ed Tech From the Ground Up</title>
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    <id>tag:blogs.edweek.org,2012-02-06:/edweek/the_startup_blog//156</id>
    <updated>2016-05-03T21:08:56Z</updated>
    <subtitle>Betty Hsu is a co-founder of online vocabulary improvement company ProfessorWord. Benjamin Levy, a former teacher, is founder of video delivery platform eduCanon. Will Morris is the CEO of teacher-coaching company EdConnective. All three authors are striving to launch and sustain successful ed-tech startups.</subtitle>
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<entry>
    <title>The Impact of Ethnicity on Startup Investment</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/05/the_impact_of_ethnicity_on_edtech_startups.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.58120</id>
    <published>2016-05-03T21:08:58Z</published>
    <updated>2016-05-03T21:08:56Z</updated>
    <summary>I was recently stopped in my tracks when I discovered that minority-owned companies receive just 3 percent of venture capital investments. That disparity is startling, given that more than half of k-12 students in this country are minorities. </summary>
    <author>
        <name>Will Morris</name>
        
    </author>
    
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        I was recently stopped in my tracks when I discovered that minority-owned companies receive just 3 percent of venture capital investments. That disparity is startling, given that more than half of k-12 students in this country are minorities. 
		
    </content>
</entry>

<entry>
    <title>Developing a Video Solution for Low-Bandwidth Classrooms</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/04/developing_a_video_solution_for_low_bandwidth_classrooms.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.57673</id>
    <published>2016-04-21T16:43:41Z</published>
    <updated>2016-04-21T16:49:10Z</updated>
    <summary>The majority of classrooms are connected to the Internet, but that doesn&apos;t mean they have the capabilities to use digital tools as intended. Slow broadband was impeding teachers&apos; use of our product, so we had to adapt. </summary>
    <author>
        <name>Benjamin Levy</name>
        
    </author>
    
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        The majority of classrooms are connected to the Internet, but that doesn&apos;t mean they have the capabilities to use digital tools as intended. Slow broadband was impeding teachers&apos; use of our product, so we had to adapt. 
		
    </content>
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<entry>
    <title>Navigate the Ed-Tech Marketplace to Get Your Product Into Schools</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/04/how_startups_navigate_the_ed-tech_marketplace.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.57800</id>
    <published>2016-04-14T18:30:45Z</published>
    <updated>2016-04-14T18:50:53Z</updated>
    <summary>New marketplaces allow K-12 educators to purchase digital content, creating new entry points for ed-tech startups to sell their products. But how do you know which marketplace will get your company&apos;s content in the right hands? </summary>
    <author>
        <name>Michelle Davis</name>
        <uri>http://blogs.edweek.org/edweek/DigitalEducation/</uri>
    </author>
    
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        New marketplaces allow K-12 educators to purchase digital content, creating new entry points for ed-tech startups to sell their products. But how do you know which marketplace will get your company&apos;s content in the right hands? 
		
    </content>
</entry>

<entry>
    <title>The Startup Art and Science of Financial Projections</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/04/the_art_and_science_of_financial_projections.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.57741</id>
    <published>2016-04-13T19:21:48Z</published>
    <updated>2016-04-13T19:22:15Z</updated>
    <summary>Developing financial projections for your ed-tech startup as part of writing your business plan can be nerve-wracking. How are you supposed to know what your business will look like a year from now or five years from now? </summary>
    <author>
        <name>Betty Hsu</name>
        
    </author>
    
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        Developing financial projections for your ed-tech startup as part of writing your business plan can be nerve-wracking. How are you supposed to know what your business will look like a year from now or five years from now? 
		
    </content>
</entry>

<entry>
    <title>Flipping Your School&apos;s Professional Development</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/04/how_to_flip_your_professional_development.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.57655</id>
    <published>2016-04-06T15:59:54Z</published>
    <updated>2016-04-07T13:58:41Z</updated>
    <summary>Here&apos;s why flipping professional development for teachers makes sense. </summary>
    <author>
        <name>Benjamin Levy</name>
        
    </author>
    
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        Here&apos;s why flipping professional development for teachers makes sense. 
		
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</entry>

<entry>
    <title>Five Steps to Powerful Virtual Coaching for Teachers </title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/03/five_steps_to_powerful_virtual_coaching.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.57405</id>
    <published>2016-03-22T23:51:24Z</published>
    <updated>2016-03-22T23:51:22Z</updated>
    <summary>When you provide feedback to a teacher by coaching them virtually, new strategies come into play. </summary>
    <author>
        <name>Michelle Davis</name>
        <uri>http://blogs.edweek.org/edweek/DigitalEducation/</uri>
    </author>
    
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        When you provide feedback to a teacher by coaching them virtually, new strategies come into play. 
		
    </content>
</entry>

<entry>
    <title>The Risks of Ed-Tech Entrepreneurship, Part 2</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/03/the_risks_of_ed-tech_entrepreneurship_part_two.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.57036</id>
    <published>2016-03-09T15:24:43Z</published>
    <updated>2016-03-09T15:24:45Z</updated>
    <summary>While ed-tech entrepreneurship may be less risky than other sectors, there are still many uncertainties to be aware of. Financial, technology, and market sectors are all areas for deep thought and caution. </summary>
    <author>
        <name>Betty Hsu</name>
        
    </author>
    
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        While ed-tech entrepreneurship may be less risky than other sectors, there are still many uncertainties to be aware of. Financial, technology, and market sectors are all areas for deep thought and caution. 
		
    </content>
</entry>

<entry>
    <title>When a Name Change Is the Right Move</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/02/educanon_is_now_playposit.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.56840</id>
    <published>2016-02-25T01:44:00Z</published>
    <updated>2016-04-25T15:06:35Z</updated>
    <summary>Don&apos;t undertake a name change for your company lightly, but if it&apos;s the correct strategy, here&apos;s how to do it. </summary>
    <author>
        <name>Benjamin Levy</name>
        
    </author>
    
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        Don&apos;t undertake a name change for your company lightly, but if it&apos;s the correct strategy, here&apos;s how to do it. 
		
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<entry>
    <title>Three Lessons Ed-Tech Startups Can Learn From Innovator Sal Khan</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/02/three_things_we_can_learn_from_sal_khan.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.56655</id>
    <published>2016-02-12T18:14:39Z</published>
    <updated>2016-05-02T19:37:07Z</updated>
    <summary>I recently watched an interview with Sal Khan, founder of the extremely successful ed-tech non-profit Khan Academy, and he touched upon three ideas that should resonate with ed-tech startups.</summary>
    <author>
        <name>Betty Hsu</name>
        
    </author>
    
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        I recently watched an interview with Sal Khan, founder of the extremely successful ed-tech non-profit Khan Academy, and he touched upon three ideas that should resonate with ed-tech startups.
		
    </content>
</entry>

<entry>
    <title>Choosing Ed-Tech Tools by Balancing Data and Teacher Intuition</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/01/choosing_ed-tech_tools_by_balancing_data_and_teacher_intuition.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.56502</id>
    <published>2016-01-28T17:53:45Z</published>
    <updated>2016-01-28T17:55:24Z</updated>
    <summary>Most ed-tech startups don&apos;t have scientific data on outcomes yet, so teacher feedback should play a critical role when choosing products. </summary>
    <author>
        <name>Michelle Davis</name>
        <uri>http://blogs.edweek.org/edweek/DigitalEducation/</uri>
    </author>
    
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        Most ed-tech startups don&apos;t have scientific data on outcomes yet, so teacher feedback should play a critical role when choosing products. 
		
    </content>
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<entry>
    <title>Nine Strategies to Help Startups Improve Writing Productivity</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/01/writing_productivity_tips_for_startups.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.56434</id>
    <published>2016-01-26T15:11:57Z</published>
    <updated>2016-01-26T15:18:03Z</updated>
    <summary>Writing is a very important part of the startup life. Here are some lessons for writing better business plans, startup competition applications, cold emails, and PowerPoint presentations. </summary>
    <author>
        <name>Betty Hsu</name>
        
    </author>
    
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        Writing is a very important part of the startup life. Here are some lessons for writing better business plans, startup competition applications, cold emails, and PowerPoint presentations. 
		
    </content>
</entry>

<entry>
    <title>New Ed-Tech Event Valuable for Education Entrepreneurs</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/01/last_month_edconnective_had_the.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.56179</id>
    <published>2016-01-12T15:00:22Z</published>
    <updated>2016-01-19T21:06:35Z</updated>
    <summary>The National Education Week conference is a new, surprisingly intimate ed-tech gathering that has a lot to offer to startups. </summary>
    <author>
        <name>Will Morris</name>
        
    </author>
    
    <category term="accelerator" label="accelerator" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="conference" label="conference" scheme="http://www.sixapart.com/ns/types#tag" />
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        The National Education Week conference is a new, surprisingly intimate ed-tech gathering that has a lot to offer to startups. 
		
    </content>
</entry>

<entry>
    <title>Literacy Startup Unveils Andre Agassi Investment at Electronics Conference</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2016/01/literacy_startup_finds_success_at_major_electronics_conference.html" />
    <id>tag:blogs.edweek.org,2016:/edweek/the_startup_blog//156.56197</id>
    <published>2016-01-11T01:00:48Z</published>
    <updated>2016-01-11T23:24:30Z</updated>
    <summary>What happens when two experienced entrepreneurs find themselves navigating the unfamiliar waters of the K-12 ed-tech marketplace. </summary>
    <author>
        <name>Michelle Davis</name>
        <uri>http://blogs.edweek.org/edweek/DigitalEducation/</uri>
    </author>
    
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    <category term="entrepreneurship" label="entrepreneurship" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="literacy" label="literacy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="startup" label="startup" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.edweek.org/edweek/the_startup_blog/">
        What happens when two experienced entrepreneurs find themselves navigating the unfamiliar waters of the K-12 ed-tech marketplace. 
		
    </content>
</entry>

<entry>
    <title>Crowdfunding Campaigns: Lessons Learned from an Ed-Tech Startup</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2015/12/crowd-funding_campaigns_lessons_learned_from_an_edtech_startup.html" />
    <id>tag:blogs.edweek.org,2015:/edweek/the_startup_blog//156.55895</id>
    <published>2015-12-22T15:17:12Z</published>
    <updated>2015-12-22T15:17:20Z</updated>
    <summary>Apply this advice from the front lines of a successful crowdfunding campaign to your new venture. </summary>
    <author>
        <name>Betty Hsu</name>
        
    </author>
    
        <category term="Lessons Learned" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="ProfessorWord" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Startup Life" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="lessonslearned" label="lessons learned" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.edweek.org/edweek/the_startup_blog/">
        Apply this advice from the front lines of a successful crowdfunding campaign to your new venture. 
		
    </content>
</entry>

<entry>
    <title>Find the Right YouTube Video for Your Lesson in Minutes</title>
    <link rel="alternate" type="text/html" href="http://blogs.edweek.org/edweek/the_startup_blog/2015/12/how_to_find_the_right_youtube_for_your_lesson_in_minutes.html" />
    <id>tag:blogs.edweek.org,2015:/edweek/the_startup_blog//156.55955</id>
    <published>2015-12-18T00:57:48Z</published>
    <updated>2015-12-21T19:51:20Z</updated>
    <summary>A new way to weed through YouTube videos for the ones that illustrate lessons best. </summary>
    <author>
        <name>Benjamin Levy</name>
        
    </author>
    
        <category term="Research &amp; Insights" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="blendedclassroom" label="blended classroom" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="edtech" label="edtech" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="flippedclassroom" label="flipped classroom" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="formativeassessments" label="formative assessments" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="interactivelearning" label="interactive learning" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="realtimemonitoring" label="Real-time monitoring" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="screencasting" label="screencasting" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="teacherpreneur" label="teacherpreneur" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="video" label="video" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="videoscreencasting" label="video screencasting" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.edweek.org/edweek/the_startup_blog/">
        A new way to weed through YouTube videos for the ones that illustrate lessons best. 
		
    </content>
</entry>

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