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        <title>The Susanna Hutcheson Power Marketing Show</title>
        <description>Advertising and marketing advice from Susanna Hutcheson, creative director of Power Communications.</description>
        <link>http://www.powerwriting.com/podcast.html</link>
        <copyright>Copyright Power Communications LLC</copyright>
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        <managingEditor>powerwriter@powerwriting.com(Susanna Hutcheson)</managingEditor>
        <pubDate>Fri, 23 Jan 2009 04:23:39 -0600</pubDate>
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        <itunes:subtitle>Advertising and Marketing Advice from Susanna Hutcheson</itunes:subtitle>
        <itunes:summary>Dynamic advice to help you with your advertising and marketing. This is a weekly show for people who want to know how to make more money through effective marketing. Susanna Hutcheson is creative director of Power Communications and a respected, well-known copywriter.</itunes:summary>
        <itunes:author>Susanna K. Hutcheson</itunes:author>
        
        
        <itunes:keywords>advertising,marketing,copywriting,copywriter,internet,marketing,online,marketing,business,sales,sales,copy,marketing,copy,writer,writing</itunes:keywords>
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            <title>10 Words To Replace In Your Marketing In 2009</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/YEKXXKMW8so/PowerMarketingShow-EP11.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP11.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
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            <pubDate>Fri, 23 Jan 2009 04:17:22 -0600</pubDate>
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            <itunes:subtitle>10 Words To Replace In Your Marketing In 2009</itunes:subtitle>
            <itunes:summary>This week, our guest host is Michel Fortin, copywriter and Internet marketing expert. Michel discusses the topic that Susanna discussed last week. But he puts a different spin on it and has a few ideas of his own. He gives you a unique way to look at words in your marketing.</itunes:summary>
            <itunes:duration>00:24:59</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
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&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
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        <item>
            <title>10 Words To Avoid In Your Advertising In 2009</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/ay3BlQSvuZQ/PowerMarketingShow-EP10.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP10.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
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            <pubDate>Fri, 16 Jan 2009 04:27:48 -0600</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>10 Words To Avoid In Your Advertising In 1009</itunes:subtitle>
            <itunes:summary>Susanna discusses a recent article that was published on entrepreneur.com and gives her take on the words that work in marketing and those that do not.</itunes:summary>
            <itunes:duration>23:48</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
        <media:content url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/ay3BlQSvuZQ/PowerMarketingShow-EP10.mp3" fileSize="22905" type="audio/mpeg" /><description>Susanna discusses a recent article that was published on entrepreneur.com and gives her take on the words that work in marketing and those that do not. It will be followed up next week with a...&lt;br/&gt;
&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=yFCQij0A"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=pFlEikEz"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Y5Y839Gd"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=Y5Y839Gd" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=kQ0jy23b"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=U2DKO4Id"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=U2DKO4Id" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=J79t0Xx6"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=lCIH1FR3"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=lCIH1FR3" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=SjkzKAph"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=yac0jstk"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ws2PyOEl"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP10.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/ay3BlQSvuZQ/PowerMarketingShow-EP10.mp3" length="22905" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP10.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>Special Announcement About January Shows.</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/WVKWfL9BOEg/PowerMarketingShow-Promo1.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-Promo1">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">3134BE42-46B7-4ABA-9D6E-0094C4195C01</guid>
            <pubDate>Tue, 23 Dec 2008 10:00:05 -0600</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-Promo1.mp3">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>Special Announcement About January Shows.</itunes:subtitle>
            <itunes:summary>Susanna discusses some very special shows and guests coming up in January and Feburary. This is not a regular show but a new announcement you won't want to miss.</itunes:summary>
            <itunes:duration>4:48</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
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&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=T3M5Smyp"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=bTejsUPr"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Pk9DDfZV"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=Pk9DDfZV" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=cteEhZxC"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=4bT7x4Du"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=4bT7x4Du" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=RNUMbtLO"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Jofbx9sk"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=Jofbx9sk" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Xj12fL6w"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=f90n356U"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=4Fi7M19Q"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-Promo1.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/WVKWfL9BOEg/PowerMarketingShow-Promo1.mp3" length="4667" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-Promo1.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>The Most Common Mistakes People Make On Their Web sites</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/ctRV9PxL5rQ/PowerMarketingShow-EP8.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP8.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">25229EC3-5A57-4052-9938-7ED0C8C254F4</guid>
            <pubDate>Fri, 12 Dec 2008 07:21:44 -0600</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>The Most Common Mistakes People Make On Their Web sites</itunes:subtitle>
            <itunes:summary>People make lots of mistakes on their Web sites. Many of them cost you sales. This week, Susanna discusses the major mistakes that people make and how to easily correct them.</itunes:summary>
            <itunes:duration>21:16</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
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&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=90FHzsPE"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=n1YqPhcU"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=uq4IJRZx"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=uq4IJRZx" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ROoumdC8"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=1LvSUEFh"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=1LvSUEFh" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=6kaZ37cj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=VDKBuPsE"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=VDKBuPsE" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=fVKEunuf"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=T83j9qG2"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=TeHpUcLV"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP8.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/ctRV9PxL5rQ/PowerMarketingShow-EP8.mp3" length="20468" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP8.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>How To Use News Releases To Get Business</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/UfzqmqMDFoE/PowerMarketingShow-EP7.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP7.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">7206E4AC-3BF5-4863-9DA1-27817E84040E</guid>
            <pubDate>Fri, 5 Dec 2008 04:22:53 -0600</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP7.mp3">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>How To Use News Releases To Get Business</itunes:subtitle>
            <itunes:summary>Very few online businesses use news releases. Most of those that do, don't know how to use them effectively. This week we address this problem.</itunes:summary>
            <itunes:duration>12:25</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
        <media:content url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/UfzqmqMDFoE/PowerMarketingShow-EP7.mp3" fileSize="11972" type="audio/mpeg" /><description>Very few online businesses use news releases. Most of those that do, don't know how to use them effectively. This week we address this problem.&lt;br/&gt;
&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=MTqqTSok"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=XkWI7VB3"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=mOblFSM2"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=mOblFSM2" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Jjq5vQ1g"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Bw8rquUI"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=Bw8rquUI" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Uw2ZsgXQ"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=YzZXQqhp"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=YzZXQqhp" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=z9EGn3Sk"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=JzmGBbhl"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=pkv1DMJm"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP7.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/UfzqmqMDFoE/PowerMarketingShow-EP7.mp3" length="11972" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP7.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>The Abandoned Shopping Cart Problem</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/BG_DXD_QyqQ/PowerMarketingShow-EP6.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP6.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">A6D6F2C5-70A3-492B-823C-53397873DE7F</guid>
            <pubDate>Fri, 28 Nov 2008 04:43:53 -0600</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP6.mp3">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>The Abandoned Shopping Cart Problem</itunes:subtitle>
            <itunes:summary>This week we discuss who over half of all shopping sessions end with no sale. The abandoned shopping cart is the dread of all online merchants. But, there are answers and we give you some of them in the show.</itunes:summary>
            <itunes:duration>12:12</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
        <media:content url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/BG_DXD_QyqQ/PowerMarketingShow-EP6.mp3" fileSize="11758" type="audio/mpeg" /><description>This week we discuss who over half of all shopping sessions end with no sale. The abandoned shopping cart is the dread of all online merchants. But, there are answers and we give you some of them in...&lt;br/&gt;
&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=gHpqzNk3"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=EtONdb5l"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=9uLod55N"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=9uLod55N" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=iUh4S9dz"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=bUJbN99o"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=bUJbN99o" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=3t1THtdw"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=wPDL80qF"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=wPDL80qF" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=T797frSe"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=SN73Ni75"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=TnyyFAPv"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP6.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/BG_DXD_QyqQ/PowerMarketingShow-EP6.mp3" length="11758" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP6.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>How To Use RSS To Get High Search Engine Ranking</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/IFsLqDpf2ro/PowerMarketingShow-EP5.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP5.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">60909566-6C53-4DFD-A9CE-358DC5E2CE33</guid>
            <pubDate>Fri, 21 Nov 2008 04:43:29 -0600</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP5.mp3">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>How To Use RSS To Get High Search Engine Ranking</itunes:subtitle>
            <itunes:summary>This week Susanna discusses how to use RSS fast changing Web content to get a higher search engine ranking and drive more traffic to your site.</itunes:summary>
            <itunes:duration>12:50</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
        <media:content url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/IFsLqDpf2ro/PowerMarketingShow-EP5.mp3" fileSize="12357" type="audio/mpeg" /><description>This week Susanna discusses how to use RSS fast changing Web content to get a higher search engine ranking and drive more traffic to your site.&lt;br/&gt;
&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=83PTel3v"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=DlIvDn19"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=8hdbQfvj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=8hdbQfvj" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=XNSvFeS9"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=1LxXcJds"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=1LxXcJds" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=0PzjnELV"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=enaiz1dJ"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=enaiz1dJ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=uvDmd6eq"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=V5WRMwAa"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=3C9cOlBp"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP5.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/IFsLqDpf2ro/PowerMarketingShow-EP5.mp3" length="12357" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP5.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>Write Useful Articles To Show You're the Expert to Go To.</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/pg437DQ4Dv0/PowerMarketingShow-</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP4.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">F038B86E-287E-4D5A-95DD-D398011EF3E5</guid>
            <pubDate>Fri, 14 Nov 2008 04:44:31 -0600</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP4.mp3">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>Write Useful Articles To Show You're the Expert to Go To.</itunes:subtitle>
            <itunes:summary>This week we discuss how Susanna started her online business by writing and distributing articles. When you show your expertise through article writing, you gain a loyal following and begin to get your name around. Listen to this sure-fire method to show you're the right expert for the job.</itunes:summary>
            <itunes:duration>11:32</itunes:duration>
            <itunes:author>Power Communications LLC</itunes:author>
            <itunes:keywords>business, advertising, management, writing, copywriter, copywriting, marketing, marketers</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
        <media:content url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/K3d4XQHZ8eg/PowerMarketingShow-EP4.mp3" fileSize="11114905" type="audio/mpeg" /><description>This week we discuss how Susanna started her online business by writing and distributing articles. When you show your expertise through article writing, you gain a loyal following and begin to get...&lt;br/&gt;
&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=5uLfBZR6"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=kGFw701j"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Wdn9aABC"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=Wdn9aABC" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Xa6HOQXN"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=KtW6BUHD"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=KtW6BUHD" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=fFsYd47O"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=NW97TV0s"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=NW97TV0s" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Bj2IsDR5"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ielUsrRV"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=MV6GCQDW"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/K3d4XQHZ8eg/PowerMarketingShow-EP4.mp3" length="11114905" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP4.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>How Podcasts Can Be Profitable For Marketers</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/_qQk1DtoNww/PowerMarketingShow-EP3.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP3.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">FDF631A0-4EED-498A-B783-74EB9C50DFC4</guid>
            <pubDate>Fri, 7 Nov 2008 04:19:54 -0500</pubDate>
            <source url="http://www.powerwriting.com/podcast.html">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>Profit from Advertising on Podcasts - Discover Ways to Use This Exciting Format To Increase Your Income</itunes:subtitle>
            <itunes:summary>Podcasts are perfect advertising formats for many marketers. Moreover, the cost is far less than traditional advertising. Susanna discusses your options and how to get started.</itunes:summary>
            <itunes:duration>13:00</itunes:duration>
            <itunes:author>Susanna K. Hutcheson</itunes:author>
            <itunes:keywords>business, advertising, marketing, copywriter, copywriting, powerwriting, make money, sales, selling, ads, podcasts</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
        <media:content url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/npuRWiBFSIw/PowerMarketingShow-EP3.mp3" fileSize="6259998" type="audio/mpeg" /><description>Susanna Hutcheson discusses how you can advertise on and sponsor podcasts for far less investment than traditional advertising. She describes the advantages of podcast exposure for your  business and...&lt;br/&gt;
&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=0DWrMjPx"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ZmeuPbbC"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=n1dLCR3h"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=n1dLCR3h" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=4uc54pda"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=3kC6WsBv"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=3kC6WsBv" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Bx8iBiGW"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=fYsoY54C"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=fYsoY54C" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ETvXDY4z"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=5ZKzNoyu"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=p7tJtEj4"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.powerwriting.com/podcasts/PowerMarketingShow-EP3.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/npuRWiBFSIw/PowerMarketingShow-EP3.mp3" length="6259998" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP3.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>Should You Advertise and Market In a Recession?</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/8EFqbe3mDxk/PowerMarketingShow-EP2.mp3</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP2.mp3">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">460E4918-0685-4AAE-BCEE-B9496B2AD755</guid>
            <pubDate>Fri, 31 Oct 2008 11:17:46 -0500</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP2.mp3">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>Should You Advertise and Market During a Recession.</itunes:subtitle>
            <itunes:summary>Susanna Hutcheson, creative director of Power Communications, discusses this important topic. She introduces you to people from the past who became rich from flying in the face of what seems the right thing to do.</itunes:summary>
            <itunes:duration>13:00</itunes:duration>
            <itunes:author>Susanna K. Hutcheson</itunes:author>
            <itunes:keywords>business, marketing, advertising, recession, internet marketing, online marketing, copywriter, copywriting</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:block>no</itunes:block>
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&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ROnAUwEq"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=lVAKtsoZ"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=RSInUsl8"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=RSInUsl8" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=3yhW8UJL"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Ayk5QLJp"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=Ayk5QLJp" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Y0Djy3Xg"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=XBkyknth"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=XBkyknth" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ulgmdAw4"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=J7VZCi2z"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=p9o7TOLs"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.powerwriting.com/podcasts/PowerMarketingShow-EP2.mp3</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/mgnqhBmtQw4/PowerMarketingShow-EP2.mp3" length="12155" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP2.mp3</feedburner:origEnclosureLink></item>
        <item>
            <title>Using Hype in Your Marketing</title>
            
            <link>http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~3/ZKiSdMeEb3U/podcast.html</link>
            <author>powerwriter@powerwriting.com (Susanna K. Hutcheson)</author>
            <category domain="http://www.powerwriting.com%5Cpodcasts%5CPowerMarketingShow-EP1">Advertising</category>
            <comments>http://www.powerwriting.com</comments>
            
            <guid isPermaLink="false">78B84D5A-3A32-4969-A91A-A6CEBF53D27C</guid>
            <pubDate>Sat, 25 Oct 2008 11:58:37 -0500</pubDate>
            <source url="http://www.powerwriting.com/podcasts/PowerMarketingShow-EP1">http://www.powerwriting.com/podcast.xml</source>
            <itunes:subtitle>Using Hype in Your Marketing</itunes:subtitle>
            <itunes:summary>Should you use hype in your advertising and marketing? Susanna Hutcheson, creative director of Power Communications discusses the issue.</itunes:summary>
            <itunes:duration>10:00</itunes:duration>
            <itunes:author>Susanna K. Hutcheson</itunes:author>
            <itunes:keywords>advertising, marketing, powerwriting, powerwriter, hutcheson, internet marketing, sales, hype, selling</itunes:keywords>
            <itunes:explicit>clean</itunes:explicit>
            <itunes:block>no</itunes:block>
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&lt;br/&gt;
Discover unique ways to advertise and market that are easy on the budget. This weekly marketing show will help you to increase your business.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Da1kV06d"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=41" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=NnPJsqH3"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=42" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=JkER47p0"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=JkER47p0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=TF1E9dY8"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=50" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=CUcvxQqy"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=CUcvxQqy" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=ec9rctQ5"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=52" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=cT8fT0Lx"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?i=cT8fT0Lx" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=om6DKjVm"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=43" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=Jy9Ju84V"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=54" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?a=XllT7ZEN"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheSusannaHutchesonPowerMarketingShow?d=129" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><feedburner:origLink>http://www.powerwriting.com/podcast.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/TheSusannaHutchesonPowerMarketingShow/~5/ieOtnKefzjQ/PowerMarketingShow-EP1.mp3" length="1263534" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP1.mp3</feedburner:origEnclosureLink></item>
    <media:credit role="author">Susanna K. Hutcheson</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Advertising and Marketing Advice from Susanna Hutcheson</media:description></channel>
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