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Football, meat pies, kangaroos...

The Sydney Egotist — Wed, 08 May 2013 01:13:27 +0000

Local

Flashback to a classic Holden ad. Enjoy. Let's bring back this type of jingle wholesale. Yeah? Yeah!

How Awesome is this?

The Sydney Egotist — Mon, 06 May 2013 23:27:22 +0000

National

Very, very awesome. Inventing new experiences at the bar by making cool as hell Heinies become a more integral part of the night out. A collaborative effort between Tribal DDB Amsterdam and the client. Mega props to both.

Via Adverblog.

Sydney Uni Students Hack Their Freaking Bell Tower To Play Game Of Thrones Theme

The Sydney Egotist — Mon, 29 Apr 2013 01:28:58 +0000

Local

Because Monday

The Sydney Egotist — Mon, 22 Apr 2013 01:17:39 +0000

National

So beautiful, this.

Durex Funderwear lets ya touch over the internet

The Sydney Egotist — Wed, 17 Apr 2013 23:54:31 +0000

Local

Looks fun, this. Touch your partner all ends up with these thingys. Sexysmart work from Havas Sydney, although us being a somewhat cynical bunch of arses with our brains perpetually in the gutter, and the internet being the internet, we can't help but think they're a paedo/groomers wet dream. Maybe. Possibly. Probably.

Sydney can has design skillz

The Sydney Egotist — Wed, 17 Apr 2013 06:17:16 +0000

Local

Sydney Design, a event about design are crowdsourcing their poster this year. And they've pretty much got the answer they deserve, in the form of numerous "eff you" style submissions. See all the hilarious entries here.

Cool as shit interactive music vid

The Sydney Egotist — Tue, 16 Apr 2013 01:14:37 +0000

National

Play/point along now.

Here.

13 Rooms

The Sydney Egotist — Mon, 15 Apr 2013 06:25:01 +0000

Local

You've heard of it. You must have. It's the living sculpture stuff people are writing about, yakking on about and internetting about. Here's a nice write up by Nicholas Forrest about the supposedly amayonnaising exhibition:

"The exhibition is a genuinely unique and incredibly exciting experience that deserves to be seen by the entire population of Sydney. But it only runs for 11 days which means you need to get yourself down to pier 2/3 quick smart as you only have until April 21 to see it. If you still aren't convinced that you need to see “13 Rooms,” here are five really good reasons you really do need to see it.

1. “13 Rooms” challenges preconceived definitions of visual art. Described by Hans Ulrich Obrist as “like an exhibition where the sculptures go home at night,” 13 Rooms consists of 13 purpose-built exhibition spaces each of which houses one or more human beings presenting a pre-conceived performance-based artwork. The concept behind the “13 Rooms” exhibition is an actual example of a new approach to art, even if the concept is now two years old. It challenges preconceived definitions of visual art and pushes the boundary of contemporary artistic practice.

2. Australian collaborative duo Clark Beaumont is awesome!
Being chosen to participate in the “13 Rooms” project is the equivalent of scoring a leading role in a Hollywood blockbuster for previously unknown Australian collaborative duo Clark Beaumont. Hand-picked by Hans Ulrich Obrist and Klaus Biesenbach as the 13th “living sculpture,” 21-year-old Sarah Clark and 22-year-old Nicole Beaumont are the only artists performing their own work, an exception to one of Obrist and Biesenbach’s “rules of the game.” For eight hours a day, Clark Beaumont will present their “living sculpture” on a plinth barely big enough for them both to stand on.

3. It is a fascinating insight into the minds of some of the world’s greatest artists. The “13 Rooms” project features contributions by art-world icons such as John Baldessari, Marina Abramović, Damien Hirst, and artist duo Allora and Calzadilla. To see how each of these artists interpret and define performance-based art is revealing and intriguing. Experiencing just one of the artists’ contributions to the project would be amazing, to see 13 at the one time is incredible. The significance of the opportunity to compare, contrast, and contemplate cannot be underestimated.

4. Rafael Bonachela choreographed Allora and Calzadilla’s “Revolving Door.” Sydney Dance Company Artistic Director Rafael Bonachela collaborated with Allora and Calzadilla to create unique new choreography for their artwork “Revolving Door.” Although the contents of each room must remain consistent for every edition of the project, Bonachela had a certain level of influence on the interpretation of “Revolving Door,” which is performed by dancers from the Sydney Dance Company. The result of the collaboration is spectacular to say the least.

5. It is a surreal experience that will leave you in awe. Art that creates a genuine sense of surprise and awe is difficult to find these days. The world has become so conditioned to the sort of images and experiences that once upon a time would have evoked shock and amazement that eliciting such a reaction is not easy. Imagine opening your wardrobe and being confronted by a naked woman who is carefully and silently examining her entire body with a small hand-held mirror. This is the sort of experience you can expect from “13 Rooms.” Opening each door initiates a new and awe-inspiring encounter, the equivalent of being transported to another planet in Dr. Who’s Tardis. Upon entering each room the outside world ceases to exist, replaced by an alien environment. Nothing can prepare you for what you will see and feel."

Sounds pretty damn good, eh.

Reblogged from Blouinart.

#instafans

Tue, 26 Mar 2013 05:28:49 +0000

National

We reckon Droga5 have nailed the use of Instagram in this campaign for the Toronto Silent Film Festival.

Say goodbye to that camel toe!

Fri, 22 Mar 2013 00:38:02 +0000

National

So someone's designed a $30 piece of plastic that smooths out ladies' vags when they're wearing tight pants. Well done, we guess.

The Wild Man of Capi

The Sydney Egotist — Thu, 21 Mar 2013 01:54:11 +0000

Local

We love this new spot for Capi. It's so gloriously weird and fixatingly creepy. Great work by Saatchis Sydney.

Clever use of Twitter

The Sydney Egotist — Tue, 12 Mar 2013 01:27:32 +0000

Local

Melbourne based band Brightly have created a clever little clip using twitter chat.

Check it here

Triple J Road Relay

The Sydney Egotist — Mon, 04 Mar 2013 22:31:02 +0000

Local

Ever wanted to do a road trip around Oz, but just don't have the time? Well, Triple J have solved that for you. They have stitched together user generated content to create a seamless journey around our grand country. All set to a great soundtrack.
Check it out here

Silly stuff. It matters.

The Sydney Egotist — Sun, 03 Mar 2013 22:56:37 +0000

National

Great prop. Great work. By W+K London.

You can't be my girl

The Sydney Egotist — Thu, 21 Feb 2013 01:16:20 +0000

National

Very clever use of stock footage from Sir Keith Schofield.

Harlem Shake The Internets

The Sydney Egotist — Mon, 18 Feb 2013 05:06:12 +0000

National

Go here and slam in any URL to HTML shake it.

Diary of a Call Girl

The Sydney Egotist — Mon, 18 Feb 2013 03:02:59 +0000

Local

Great guerrilla radio campaign.

Nicholas Clifford’s We’ve All Been There wins Tropfest

The Sydney Egotist — Mon, 18 Feb 2013 00:32:40 +0000

Local

Via mumB.

Ultra Ever Dry

Fri, 15 Feb 2013 00:30:50 +0000

National

You could do some mind-blowing ads for a product like this. But the truth is, Ultra Ever Dry is pretty fucking good at selling itself. Have you seen a more hypnotizing product demo?

Aquabumps Syd Summer vid

The Sydney Egotist — Tue, 12 Feb 2013 23:09:17 +0000

Local

Feel like a big fish?

The Sydney Egotist — Tue, 05 Feb 2013 23:56:05 +0000

Local

We don't. But we thought someone could relate to this.

Kaarina Kaikkonen

The Sydney Egotist — Tue, 05 Feb 2013 22:58:55 +0000

National

Using billions of second-hand shirts Finnish environmental artist Kaarina Kaikkonen creates awesome installations suspended above roadways or inside large warehouse spaces. Bloody ace, think we.

THIS photo #2

The Sydney Egotist — Mon, 04 Feb 2013 23:40:40 +0000

Local

Ambient media.

We Like Whiskey. We Like Drums. We Like This.

The Sydney Egotist — Mon, 04 Feb 2013 01:14:41 +0000

National

Via DenvEgo. Thanks Mothership.

How to Spend $275 Million in 48 Minutes: Three Super Bowl Ad Trends for 2013

joshhogan — Fri, 01 Feb 2013 20:54:20 +0000

Want to watch $275 Million get spent in 48 minutes? Just tune into CBS at 6:30 p.m. on Sunday to see one of America's greatest primetime displays of violence, debauchery and poor impulse control. And I'm not talking about the Super Bowl…

I'm talking about the Super Bowl ads.

In all seriousness, these days it's no surprise that independent research year after year continues to show that over half of U.S adult viewers plan to watch the Super Bowl as much, or more, for the ads than for the game itself. In fact, social listening measurement findings suggested that in 2012 64% of respondents said that half or more of their conversations online with respect to the Super Bowl were about the commercials themselves.

With the average investment of $4 Million on the line for a 30-second spot, it's no wonder why the CMOs of many of these advertisers are looking to squeeze their investment for every penny.

There are three standout trends that have continued to proliferate the Super Bowl ad space for the last several years (and by all accounts will continue even more in 2013).

01. Online Ad Preview and Teasers

Online Ad Previews and Teasers are becoming more of the norm. VW made the most famous splash last year with its Star Wars parodies that received over 56 Million hits after allwas said and done, largely in part to the pre-release of the spotson YouTube.

This year's early winner goes to the Kate Upton Mercedes spot, which in one week gained over 5 Million views (and counting).

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Humbling news as, by this author's account, this is one of the more ridiculously off-brand spots I've ever seen. Given the fact that the CLA won't even be available for the next 7 months, the brand needs lasting impression and awareness. Regardless of the substance, it's clear that Mercedes knows the value of online traction and will do whatever it takes, no matter how low-brow, to get an early lead among its rivals.

Regarding the idea of Super Bowl teasers, the concept is simple,but the debate still rages on about whether or not the big reveal should be saved for the big game. While we don't promote a "one size fits all" approach to advertising, and I'm sure there are errors to the rule, it's hard to argue with the facts. Mashable reports, "According to YouTube's research, ads that ran online before the Super Bowl last year got 9 Million views, on average. Those that waited? 1.3 Million." With, on average, three times as many views online over broadcast, many could argue that the real winner in all of this is actually YouTube.

02. Ads for Social Democracy

Ads by social democracy are becoming more common in 2013. While Doritos pioneered the concept with their user-generated ads in the past few years, this year we are seeing a greater variety of the concept. For instance, one of the biggest brands in the world, Budweiser, has finally launched a Twitter account in its name. The brand, which had a little more than 600 followers Monday morning, is using the account to promote its upcoming Super Bowl ad, which will feature a Clydesdale foal via their Twitter hashtag campaign. Pepsi is also using their site and Twitterto recruit some of their fans to strike a pose with their can before their half-time show.

But, the big pre-game winners in 2013 seem to be the "choose your own adventure" style ads from Audi and Coke. In what Audi says is a Super Bowl first, they recorded separate endings for their "Prom Night"commercial, and are compiling social votes where the audience chooses the ending. Coke created cokechase.comto tease their spots by highlighting three different sets of teams who are all racing to win a giant coke in the desert. The team with the most votes online will get their spot aired right after the game.

03. Second Screen

This year, more viewers than ever will be watching on a second screen. Now in real-time, technology allows brands to engage with the viewing public on their mobile phone or tablet during the event. For instance, Yahoo's Into_Now pioneered app technology that augments the second screen experience by using the unique audio digital signature in a television show topickup, and serve up, content directly related to that show. CBS estimates ad revenue alone from their second screen engagement to be between $10-$12 Million. Being able to interact with stats,player bios, team formations, highlights and social aspects is an essential part of any second screen approach for the sports enthusiast.

Regardless of all of the hype, a few certainties remain. The Super Bowl represents one of the highest risk: reward ratios in advertising. Because of this, marketers are getting smarter by using not only the right tools, but also the right content to get the consumer's attention. Disintermediation is taking effect and the consumer is finally starting to see large-scale control of and connection with their favorite brands. As our society gets more social and mobile, so does the advertising.

Needless to say, as an advertiser, I am thankful for the Super Bowl. If not for any other time during the year - the Super Bowl gives us an annual magnified window into the progress of advertising. With so much attention to the commercials, it almost makes me feel sorry for the guys on the field.

Almost.

Originally posted on the Rodgers Townsend blog.