The Text Frontier

Get More Value From Promoter Scores

Fiona McNeill — Fri, 19 Apr 2013 14:58:02 +0000

Some may remember that old shampoo commercial for Faberge Organics (with wheat germ and honey - I may add). If someone likes the shampoo they’ll tell two friends, and so on, and so on (and yes, we all had bad hair in the 80s, in this life - or a [...]

Unstructured data is “Too Big to Ignore”

Fiona McNeill — Mon, 01 Apr 2013 18:18:34 +0000

Unstructured data is “Too Big to Ignore” Phil Simon’s latest book: “Too Big to Ignore: The Business Case for Big Data” takes the reader on a journey traversing our familiar relational information comfort zone to the current big data overload most are just beginning to wade through. With case studies, [...]

Putting together the Text Puzzle

Dan Zaratsian — Wed, 16 Jan 2013 16:29:37 +0000

Are you currently monitoring social media conversations for customer feedback about your products or services? Maybe you want to predict or uncover fraud based on emails, online forums, or chat sessions. Or, if you’re like many of our customers, you’re inundated with call center notes and surveys, both of which [...]

Analyzing Social Media Data and Saving Babies

Fiona McNeill — Thu, 06 Dec 2012 18:17:38 +0000

~ Contributed by Susan Quinn ~ I live in North Texas. The summer months are hot, and we typically see a surge in the number of creepy crawlies and flying insects…especially mosquitos. This year was different. This year those mosquitos carried West Nile virus. As of this writing, the virus [...]

Analyzing Twitter for churn propensity

Jim Cox — Mon, 03 Dec 2012 16:00:17 +0000

With contributions from David Ogden & Barry deVille Adding Text Analytics to your predictive modeling has proven to result in better predictive models, including those related to customer churn. Once text data (e.g. call center comments, website feedback forms, blogs, emails, twitter) is converted to structured variable(s) and included in [...]

‘That’ Meatloaf Won’t Do

Fiona McNeill — Tue, 13 Nov 2012 19:34:06 +0000

A few weeks ago my friends and I were at a karaoke night and a married couple put in for Meatloaf's "I Would Do Anything for Love (But I Won't Do That)" simply because it had both male and female parts (and likely because they’d gotten sick of the duet [...]

Feeling Presidential

Justin Plumley — Tue, 06 Nov 2012 17:42:29 +0000

I give the patch of red-green crabgrass at my feet a couple of small kicks, and the wind picks up just enough to make the flag pop a few times before it falls to rest again. Four or five spots ahead of me, a young mother bends over her stroller [...]

Active Learning: Model-building via man-machine cooperation

Jim Cox — Mon, 08 Oct 2012 16:52:44 +0000

“Forty-two”, said Deep Thought, with infinite majesty and calm. “The Answer to the Great Question, of Life, the Universe and Everything.... I checked it very thoroughly," said the computer, "and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you've never [...]

Social media speaks to sentiment: SAS Championship is classy and fun

Dan Zaratsian — Thu, 04 Oct 2012 19:24:15 +0000

They say golf is a simple game. The objective is straightforward; get a little white ball into the hole while minimizing the number of shots. Yet, anyone who has ever stepped up to the tee understands that there are many other factors at play. I can’t tell you why, but [...]

Generation SAS: filling the analytic skills gap

Fiona McNeill — Thu, 20 Sep 2012 17:23:23 +0000

Did you know we have a blog dedicated to the voice of professors and students? Generation SAS is a blog forum, encouraging submissions from all those working in school setting, to share their thoughts and research. Knowing that universities around the world are teaching text analytics using SAS, I’m thrilled [...]