The Tradeshow Mentor

Sex before a trade show

2009-04-28T15:24:00.000-07:00

The idea that sex before a big event can impair performance as been the ideology behind sport coaches for generations. Can this ideology apply to exhibiting at trade shows? Ian Shrier, a sports clinician at McGill University states “Sex the night before does not affect strength, endurance or the capacity to utilize oxygen.” So it seems sex before exhibiting at a trade show is fine, sex during

Getting Personal With Your Tradeshow Visitors

2009-04-16T09:00:00.000-07:00

Recently, I have been reading a book called The Great Formula. One of the marketing strategies the author speaks about is getting personal with clients. I could not agree more, however during a convention it can be quite hard. Trade show visitors often stop by your booth quickly, pick up some information, then move on to the next one; creating a road block which discourages a connection. I

How to steal a show at a show!

2009-04-14T10:43:00.000-07:00

Creating an irresistible offer is among the most powerful marketing strategies you can use at a convention. An irresistible offer is an identity building offer central to a product, service, or company where a believable return on investment is communicated so clearly and efficiently that it is immediately apparent you have to be a fool to pass it up. For example, lets say you are marketing a

The Six Simple Principles of Viral Marketing

2009-04-09T10:57:00.001-07:00

Just found this article on the web which talks about principles of viral marketing. Thought it can be very useful! The Six Simple Principles of Viral Marketing

Cool Marketing Strategies

2009-04-02T11:47:00.000-07:00

Alright, I am sure these type of marketing strategies are too expensive to be used for a trade show, but it sure is cool! In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AqurioMania, you will bring life anywhere. Even to a bus shelter. See the bus shelter here Source: Direct Daily

Using Humor as a selling technique

2009-03-31T10:55:00.000-07:00

Times are getting tougher making sales more critical then ever before. A sense of humor is as precious a selling technique as any other. In a scene from Saving Private Ryan Tom Hanks was sitting in a half-demolished chapel sharing his thoughts with his sergeant, Frank. He was so under so much pressure that simply reaching for a glass of water made his hand shake uncontrollably. Tom Hanks then

Business Card Marketing Strategies

2009-03-26T11:11:00.000-07:00

One of the least expensive, but most effective marketing strategies you can apply, is ensuring your business card are unique. Here are some examples of truly unique business cards: Enlarged Image

How a shopping list can help your marketing strategies

2009-03-24T08:34:00.000-07:00

It seems as though not many people use shopping lists anymore. There used to be a time when I would walk around grocery stores and see people holding their list in their hand as they search for items to complete it. To me, a shopping list fell under my own personal marketing strategies for various reasons. First, it reminds me of the items I need to purchase. Second, it saves money, since it

Cost Effective Trade Show Marketing Strategies

2009-03-19T08:58:00.000-07:00

With today's economic downturn, no company can afford to have marketing strategies that just waste money. Exhibiting at trade shows is no different, the money you spend must yield a return to ensure success. These issues are addressed in our e-book called The Top 5 Ways To Be Remembered After A Trade Show. Here are some of the features and benefits the e-book teaches: Finance Your Freebies-

Marketing Strategies: Dressing For Success

2009-03-17T10:17:00.000-07:00

Hawaiian shirts, suits, and underwear are all examples of clothes I have seen exhibitors wear during conventions. Is there really a rule of thumb addressing what should be worn and what should not? Today's blog entry will help solve that dilemma. Should exhibitors wear uniforms? Yes, YES, YES!!!!! Wearing uniforms during a convention is one of the most effective marketing strategies a

Quick Selling Techniques: Motivate Your Sales Force Part 2

2009-03-12T09:32:00.000-07:00

Here are some selling techniques that can be used after a trade show. Analyze Sales Mistakes as Lessons Learned Mistakes can be seen as proactive opportunities that can be corrected during the course of any sales process. Face-based analysis is the cornerstone of sales management, and will lead your team to an appreciation that you are being objective when mistakes are made. Provide

Quick Selling Techniques: Motivate Your Sales Force

2009-03-10T09:16:00.000-07:00

Motivating your sales force includes some of the easiest, quickest, and least expensive selling techniques around. If your sales force is motivated properly, then increasing and sustaining revenue growth can become a reality. This week we will look at quick and inexpensive ways to motivate your sales force. Here are some ideas you can use before a trade show. Conduct a DiSC profile on each

Inexpensive + Effective Marketing Strategies

2009-03-05T09:37:00.000-08:00

Sometimes, trade show exhibits do not get nearly as much traffic as hoped. During the convention, it may seem more people are passing by than actually stopping by. If this has happened to you, here is a trick you can include in your marketing strategies. Approach a person near your booth and say: "Excuse me, I was wondering if I can interest you in a barter." The visitor normally responds by

Creative Promo Pencils As Marketing Strategies

2009-03-03T10:43:00.000-08:00

Relating your promotional handouts back to your business should fall within your marketing strategies. In this example, pencils advertising drumming lessons are shaped like the tip of a drumstick. Source: Everybody Loves Free Stuff

Can Twitter Work As A Selling Technique?

2009-02-26T09:13:00.000-08:00

By now, Twitter as been recognized by the most trusted names in the country. This list includes CNN, Time Magazine, Businessweek and the BBC. Google has also jumped on the bandwagon, opening its own Twitter account as part as its marketing strategies. How can this help your trade show booth? Twitter can be used as a powerful selling technique. To help gain attention, bring a laptop to your

Selling Techniques For The Recession

2009-02-11T16:49:00.000-08:00

By now not many people can debate no recession is currently present. Since the new year, newscasts have been delivering the latest on bailouts, government packages, and layoffs. The Tradeshow Mentor has created an affiliate system to help with your selling techniques during the economic downturn. Becoming a team member permits you to receive training, and marketing material all for free.

Basic But Effective Marketing Strategies

2009-02-09T12:47:00.000-08:00

Very few things work as well as creative business cards. Many entrepreneurs make an effort to push the envelope to ensure their business cards are the talk of the town. Such marketing strategies are not seen often at trade shows, however they create a tremendous amount of buzz once they are found. Here are some examples of creative business cards: Source: Everybody loves free stuff Also,

Business cards most important tradeshow marketing strategies

2009-02-04T17:55:00.000-08:00

Most exhibitors hand out typical 3.5" x 2" business cards with their contact information. However, what must do not realize is the fact that business cards must be included within you marketing strategies. Business cards are extensions of your business. If you simply hand out the typical 3.5" x 2" business card, you are reinforcing the idea that you are not that much different from your

Will you use nudity as part of your marketing strategies?

2009-02-01T16:10:00.000-08:00

A Swedish game show airing on TV6 did. The game show challenges people to do humiliating and painful tasks for money. In order to stay within the premise of the show, the Le Bureau agency in Stockholm included nude delivery men in their marketing strategies. The delivery men were sent out to media agencies to promote the show. Full Size Photo Source: Direct Daily Also don't forget to take

Take the world's shortest survey!

2009-01-29T09:17:00.001-08:00

We at the trade show mentor want to know what you dislike most about exhibiting at a convention. To make the poll quick and easy, we made it the world's shortest survey....only 1 question! Take the poll below: What do you dislike most about exhibiting at a trade show?

What Can We Learn From "Bring Your Kids To Work Day" Marketing Strategies?

2009-01-22T10:23:00.000-08:00

Everybody in the company came to work to find their computer monitors decorated with crayon scribbles. This act was part of the marketing strategies developed for Bring Your Kids To Work Day. The childlike art was drawn onto acetate sheets and affixed to everyone's computer monitor. What can this tactic teach us for trade show marketing strategies? To get attention, you need fewer

Staying Sober Equals Creative Marketing Strategies

2009-01-21T15:21:00.000-08:00

The German Ministry of Transport introduced unique marketing strategies to help raise awareness of the dangers of driving while intoxicated. Their latest technique includes a Volkswagen Beetle designed to represent a human face with drunk revolving eyes. The Ministry's marketing strategies towards drunk driving signifies a unique approach. Instead of following tradition and showing young

Is Obama's Inauguration similar to Tradeshow Selling Techniques?

2009-01-19T08:51:00.000-08:00

Many years ago, a president's inauguration used to take place in March. The reason for the date, was to give ample time for the new president to arrive by carriage. William Henry Harrison was the first president to arrive by train for his inauguration on March 4th 1841. The trend was followed when Abraham Lincoln arrived for his inauguration in 1861 by train as well. So why is Obama

Legal Trade Show Marketing Strategies

2009-01-15T13:53:00.000-08:00

Here are some great inexpensive trade show marketing strategies:

Marketing Strategies Report : Size Does Not Matter

2009-01-12T12:46:00.000-08:00

The Dallas Business Journal(D.B.J.) exhibits at conventions only with a table. Their marketing strategies are unique, considering most exhibitors go the extra mile to receive a custom booth. Despite their display size, the D.B.J. does remarkably well at the conventions where they exhibit. The passage I find most interesting is the fact that they include product samples, an offer for a prize,