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	<title>The Transcontinental Media Compass</title>
	<link>http://www.the-compass.ca</link>
	<description>Orienting your online marketing strategy</description>
	<pubDate>Wed, 17 Feb 2010 18:11:38 +0000</pubDate>
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	<language>en</language>
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		<title>More digital solutions ahead!</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/6lIkQpIddqU/</link>
		<comments>http://www.the-compass.ca/2009/11/26/more-digital-solutions-ahead/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:04:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[bienvenue]]></category>

		<category><![CDATA[career]]></category>

		<category><![CDATA[jobs]]></category>

		<category><![CDATA[team]]></category>

		<category><![CDATA[transcontinental]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/11/26/more-digital-solutions-ahead/</guid>
		<description><![CDATA[Transcontinental Media&#8217;s Digital Solutions team expands its expertise. Here is exciting news about a  departement in full bloom! 
Since the arrival of John Clinton, Senior VP of the Group, the Sales, Marketing and Strategy teams are at the peak of their development!
Here are the headliners who&#8217;ll answer the growing demands of today&#8217;s digital solutions market.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-compass.ca/tag/bienvenue/?sectionbulle=bienvenue"><img src="http://www.le-compas.ca/wp-content/uploads/2007/11/transcontinental_logo.jpg" alt="Transcontinental Média" class="iconeLogo" /></a><a href="http://www.the-compass.ca/2009/11/26/more-digital-solutions-ahead/?sectionbulle=bienvenue"><strong>Transcontinental Media&#8217;s Digital Solutions team expands its expertise. Here is exciting news about a  departement in full bloom! </strong></a></p>
<p>Since the arrival of <strong>John Clinton, Senior VP of the Group</strong>, the Sales, Marketing and Strategy teams are at the peak of their development!<br />
Here are the headliners who&#8217;ll answer the growing demands of today&#8217;s digital solutions market.<br />
 <a href="http://www.the-compass.ca/2009/11/26/more-digital-solutions-ahead/#more-286" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/6lIkQpIddqU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Réno-Dépôt renovates community with online strategy</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/hk8DaOqKSH4/</link>
		<comments>http://www.the-compass.ca/2009/11/25/reno-depot-renovates-community-with-online-strategy/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:43:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Case studies]]></category>

		<category><![CDATA[atelier-reno-deco]]></category>

		<category><![CDATA[coupdepouce]]></category>

		<category><![CDATA[decor]]></category>

		<category><![CDATA[maison]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/11/25/reno-depot-renovates-community-with-online-strategy/</guid>
		<description><![CDATA[A contest organized by our digital solutions team built strong online community for women who love DIY.
&#160;
For the second year, Transcontinental Media helped boost participation  to the Rénovez en beauté contest on the AtelierRenoDeco.com microsite. This promotion encouraged user participation and brought together quality user-generated content.
]]></description>
			<content:encoded><![CDATA[<p style="margin: 0pt 0pt 14px"><a href="http://www.the-compass.ca/tag/mode?sectionbulle=decor"><img src="http://www.le-compas.ca/wp-content/uploads/2008/04/icone_deco.jpg" alt="bulle Decor" width="81" align="left" height="48" /></a><a href="http://www.the-compass.ca/2009/11/25/reno-depot-renovates-community-with-online-strategy?sectionbulle=decor"><strong>A contest organized by our digital solutions team built strong online community for women who love DIY.</strong></a></p>
<p style="clear: both">&nbsp;</p>
<p style="margin-top: 10px">For the second year, Transcontinental Media helped boost participation  to the <em><a href="http://atelierrenodeco.com/concours">Rénovez en beauté</a> </em>contest on the <a href="http://atelierrenodeco.com/">AtelierRenoDeco.com</a> microsite. This promotion encouraged user participation and brought together<strong> quality user-generated content</strong>.</p>
<p> <a href="http://www.the-compass.ca/2009/11/25/reno-depot-renovates-community-with-online-strategy/#more-288" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/hk8DaOqKSH4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>ElleQuebec.com and ElleCanada.com shine among top fashion and beauty stars</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/cRNiaD7fvU4/</link>
		<comments>http://www.the-compass.ca/2009/11/25/ellequebeccom-and-ellecanadacom-shine-among-top-fashion-and-beauty-stars/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:05:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[awards]]></category>

		<category><![CDATA[beauty]]></category>

		<category><![CDATA[ellecanada]]></category>

		<category><![CDATA[ellequebec]]></category>

		<category><![CDATA[fashion]]></category>

		<category><![CDATA[transcontinental]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/11/25/ellequebeccom-and-ellecanadacom-shine-among-top-fashion-and-beauty-stars/</guid>
		<description><![CDATA[ElleCanada.com and ElleQuebec.com claimed Best Beauty or Fashion Websites at the first Canadian P&#38;G Beauty Awards.
Transcontinental Media is proud to congratulate the digital solutions group for their work on ElleQuebec.com and ElleCanada.com, winners of the Best Beauty or Fashion Website Award, on October 29th in Toronto (watch video #1 below).
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-compass.ca/tag/bienvenue/?sectionbulle=mode"><img src="http://www.the-compass.ca/wp-content/uploads/2007/11/icone_mode.jpg" alt="Transcontinental Média" class="iconeLogo" /></a><a href="http://www.the-compass.ca/2009/11/25/ellequebeccom-and-ellecanadacom-shine-among-top-fashion-and-beauty-stars?sectionbulle=mode"><strong>ElleCanada.com and ElleQuebec.com claimed Best Beauty or Fashion Websites at the first Canadian P&amp;G Beauty Awards.</strong></a></p>
<p>Transcontinental Media is proud to congratulate <strong>the digital solutions group</strong> for their work on <a href="http://www.ellequebec.com/">ElleQuebec.com</a> and <a href="http://www.ellecanada.com/">ElleCanada.com</a>, winners of the Best Beauty or Fashion Website Award, on October 29th in Toronto (watch video #1 below).<br />
 <a href="http://www.the-compass.ca/2009/11/25/ellequebeccom-and-ellecanadacom-shine-among-top-fashion-and-beauty-stars/#more-284" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/cRNiaD7fvU4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>“Jolies Frimousses” brings Transcontinental Media to new heights.</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/b1nsQUiDxCg/</link>
		<comments>http://www.the-compass.ca/2009/11/24/jolies-frimousses-brings-transcontinental-media-to-new-heights/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 18:26:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Case studies]]></category>

		<category><![CDATA[comm]]></category>

		<category><![CDATA[coupdepouce]]></category>

		<category><![CDATA[transcontinental]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/11/24/jolies-frimousses-brings-transcontinental-media-to-new-heights/</guid>
		<description><![CDATA[The &#8220;Jolies Frimousses&#8221; contest generates 1.5 million page-views.
&#8220;The spirit of the Coup de Pouce community has never been better embodied than in the &#8220;Jolies Frimousses&#8221; contest,&#8221; declares Vicki Milot, CoupDePouce.com manager. &#8220;The contest is a testament to our expertise in attracting our target audience of young families.&#8221;
]]></description>
			<content:encoded><![CDATA[<p style="height: 62px"><a href="http://www.the-compass.ca/tag/locale?sectionbulle=comm"><img src="http://www.the-compass.ca/wp-content/uploads/2008/02/icone_locale.jpg" class="icone" /></a><a href="http://www.the-compass.ca/2009/11/24/jolies-frimousses-brings-transcontinental-media-to-new-heights/?sectionbulle=comm"><strong>The &#8220;Jolies Frimousses&#8221; contest generates 1.5 million page-views.</strong></a></p>
<p>&#8220;The spirit of the Coup de Pouce community has never been better embodied than in the <a href="http://concoursjoliesfrimousses.coupdepouce.com/">&#8220;Jolies Frimousses&#8221; contest,&#8221;</a> declares Vicki Milot, <a href="http://www.coupdepouce.com">CoupDePouce.com</a> manager. &#8220;The contest is a testament to our expertise in attracting our target audience of young families.&#8221;<br />
 <a href="http://www.the-compass.ca/2009/11/24/jolies-frimousses-brings-transcontinental-media-to-new-heights/#more-282" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/b1nsQUiDxCg" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Guillaume Brunet one of Canada’s Top Online Marketers</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/SqgIzPdhubE/</link>
		<comments>http://www.the-compass.ca/2009/11/03/guillaume-brunet-one-of-canadas-top-online-marketers/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:56:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[affaires]]></category>

		<category><![CDATA[transcontinental]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/11/03/guillaume-brunet-one-of-canadas-top-online-marketers/</guid>
		<description><![CDATA[Transcontinental Media&#8217;s Director of Marketing and Client Services named on Click! Weekly&#8217;s Top 40 list for 2009
At the end of September, this popular industry e-letter launched a recognition program to celebrate online marketing leaders in Canada. Winners were chosen for their creative strategies and commitment.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-compass.ca/tag/bienvenue/?sectionbulle=bienvenue"><img src="http://www.le-compas.ca/wp-content/uploads/2007/11/transcontinental_logo.jpg" alt="Transcontinental Média" class="iconeLogo" /></a><a href="http://www.the-compass.ca/2009/11/03/guillaume-brunet-one-of-canadas-top-online-marketers/?sectionbulle=bienvenue"><strong>Transcontinental Media&#8217;s Director of Marketing and Client Services named on Click! Weekly&#8217;s Top 40 list for 2009</strong></a></p>
<p>At the end of September, this popular industry e-letter launched a recognition program to<a href="http://www.clickweekly.com/articles/September%2029_2009/lead.htm"> celebrate online marketing leaders in Canada</a>. Winners were chosen for their creative strategies and commitment.<br />
 <a href="http://www.the-compass.ca/2009/11/03/guillaume-brunet-one-of-canadas-top-online-marketers/#more-279" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/SqgIzPdhubE" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Calling all passionate people, eager for new challenges!</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/21gqNvzHxhM/</link>
		<comments>http://www.the-compass.ca/2009/08/25/calling-all-passionate-people-eager-for-new-challenges/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 20:43:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[afffaires]]></category>

		<category><![CDATA[transcontinental]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/08/25/calling-all-passionate-people-eager-for-new-challenges/</guid>
		<description><![CDATA[
The beat is on fast-forward at Transcontinental Media.  The Digital media sector’s team is growing and job offers abound!
Natalie Larivière, President, emphasized that fact during the Crystal Ball Conference in the spring of 2009: the sales figures for the digital media sector at Transcontinental Media should multiply by 5 from now until 2012.  Consequently, Transcontinental [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-compass.ca/tag/bienvenue/?sectionbulle=bienvenue"><img src="http://www.le-compas.ca/wp-content/uploads/2007/11/transcontinental_logo.jpg" alt="Transcontinental Média" class="iconeLogo" /></a></p>
<p><a href="http://www.the-compass.ca/2009/08/25/calling-all-passionate-people-eager-for-new-challenges/?sectionbulle=comm"><strong>The beat is on fast-forward at Transcontinental Media.  The Digital media sector’s team is growing and job offers abound!</strong></a></p>
<p>Natalie Larivière, President, emphasized that fact during the Crystal Ball Conference in the spring of 2009: the sales figures for the digital media sector at Transcontinental Media should multiply by 5 from now until 2012.  Consequently, Transcontinental Media is going through an important hiring period to reach its goals quickly.<br />
 <a href="http://www.the-compass.ca/2009/08/25/calling-all-passionate-people-eager-for-new-challenges/#more-278" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/21gqNvzHxhM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Weblocal.ca: a dynamic platform generated by users</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/KutzY7cWbh0/</link>
		<comments>http://www.the-compass.ca/2009/08/25/weblocalca-a-dynamic-platform-generated-by-users/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 20:14:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Case studies]]></category>

		<category><![CDATA[affaires]]></category>

		<category><![CDATA[bouffe]]></category>

		<category><![CDATA[deco]]></category>

		<category><![CDATA[divertissement]]></category>

		<category><![CDATA[famille]]></category>

		<category><![CDATA[jardinage]]></category>

		<category><![CDATA[locale]]></category>

		<category><![CDATA[mode]]></category>

		<category><![CDATA[ouest]]></category>

		<category><![CDATA[senior]]></category>

		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/08/25/weblocalca-a-dynamic-platform-generated-by-users/</guid>
		<description><![CDATA[
Nearly a year after being launched, weblocal.ca has truly surpassed its goals. It has become a company that sets itself apart by being close to its public in order to better assess their needs and foster relationships. From kiosks set up in summer festivals to television contests aimed at students, all are simply a means [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-compass.ca/tag/locale?sectionbulle=comm"><img src="http://www.the-compass.ca/wp-content/uploads/2008/02/icone_locale.jpg" class="icone" /></a></p>
<p><a href="http://www.the-compass.ca/2009/08/25/weblocalca-a-dynamic-platform-generated-by-users/?sectionbulle=comm"><strong>Nearly a year after being launched, weblocal.ca has truly surpassed its goals. It has become a company that sets itself apart by being close to its public in order to better assess their needs and foster relationships. From kiosks set up in summer festivals to television contests aimed at students, all are simply a means to an end. </strong></a></p>
<p>Weblocal.ca is seeking to become closer to people by offering a quality Website, generated by users. “We have counted over 2 million unique visitors per month*, which is much more than our original goal of 600 000 visitors!<br />
 <a href="http://www.the-compass.ca/2009/08/25/weblocalca-a-dynamic-platform-generated-by-users/#more-276" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/KutzY7cWbh0" height="1" width="1"/>]]></content:encoded>
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		<title>Quebec women charmed by the Simone Pérèle campaign</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/Eprs8HZa1XI/</link>
		<comments>http://www.the-compass.ca/2009/08/25/quebec-women-charmed-by-the-simone-perele-campaign/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 18:16:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Case studies]]></category>

		<category><![CDATA[coupdepouce]]></category>

		<category><![CDATA[ellequebec]]></category>

		<category><![CDATA[mode]]></category>

		<category><![CDATA[mokasofa]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/08/25/quebec-women-charmed-by-the-simone-perele-campaign/</guid>
		<description><![CDATA[Transcontinental Media seduced both the Groupe Hexavogue, distributor of the popular brand of French high-end lingerie Simone Pérèle and Média Secours with its turnkey web and magazine ad campaign proposal.
Émilie Filion, account director in the Digital Solutions Group at Transcontinental Media, orchestrated a turnkey campaign comprised of a contest microsite which targeted the province of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-compass.ca/tag/mode?sectionbulle=mode"><img src="http://www.the-compass.ca/wp-content/uploads/2007/11/icone_mode.jpg" alt="bulle sport" class="icone" /></a><a href="http://www.the-compass.ca/2009/08/25/quebec-women-charmed-by-the-simone-perele-campaign/?sectionbulle=mode"><strong>Transcontinental Media seduced both the Groupe Hexavogue, distributor of the popular brand of French high-end lingerie Simone Pérèle and Média Secours with its turnkey web and magazine ad campaign proposal.</strong></a></p>
<p>Émilie Filion, account director in the Digital Solutions Group at Transcontinental Media, orchestrated a turnkey campaign comprised of a contest microsite which targeted the province of Quebec, aimed at increasing the notoriety of Simone Pérèle in the province, as well as an image campaign for the rest of Canada.<br />
 <a href="http://www.the-compass.ca/2009/08/25/quebec-women-charmed-by-the-simone-perele-campaign/#more-274" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/TheTranscontinentalMediaCompass/~4/Eprs8HZa1XI" height="1" width="1"/>]]></content:encoded>
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		<title>Our marketing team is Google AdWords certified</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/bXDsGT0osBo/</link>
		<comments>http://www.the-compass.ca/2009/08/25/our-marketing-team-is-google-adwords-certified/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 17:50:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[transcontinental]]></category>

		<guid isPermaLink="false">http://www.the-compass.ca/2009/08/25/our-marketing-team-is-google-adwords-certified/</guid>
		<description><![CDATA[The Digital Solutions Group’s marketing team has been certified Google AdWords: the business proposal suite keeps expanding. 
Guillaume Brunet, Director of Marketing and Client services&#8217; team has been Google AdWords certified and now offers a keyword campaign management service that ties into online campaigns, website launches, microsites, etc.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-compass.ca/tag/bienvenue/?sectionbulle=bienvenue"><img src="http://www.le-compas.ca/wp-content/uploads/2007/11/transcontinental_logo.jpg" alt="Transcontinental Média" class="iconeLogo" /></a><a href="http://www.the-compass.ca/2009/08/25/our-marketing-team-is-google-adwords-certified/?sectionbulle=bienvenue"><strong>The Digital Solutions Group’s marketing team has been certified Google AdWords: the business proposal suite keeps expanding. </strong></a></p>
<p>Guillaume Brunet, Director of Marketing and Client services&#8217; team has been Google AdWords certified and now offers a keyword campaign management service that ties into online campaigns, website launches, microsites, etc.<br />
 <a href="http://www.the-compass.ca/2009/08/25/our-marketing-team-is-google-adwords-certified/#more-272" class="more-link">(more&#8230;)</a></p>
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		<title>Investment Executive, the latest economic and financial news on your mobile!</title>
		<link>http://feedproxy.google.com/~r/TheTranscontinentalMediaCompass/~3/K29nKU-xNig/</link>
		<comments>http://www.the-compass.ca/2009/07/23/investment-executive-the-latest-economic-and-financial-news-on-your-mobile/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 13:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[Thanks to the investmentexecutive.com and finance-investissement.com mobile applications, Canadian financial industry executives and advisors can receive the latest financial and economic news that is pertinent to their industries on their iPhones and/or BlackBerrys for free.
«These applications allow readers of Investment Executive and Finance et Investissement to monitor current financial and economic events throughout the day, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.le-compas.ca/tag/affaires?sectionbulle=affaires"><img src="http://www.the-compass.ca/wp-content/uploads/2007/11/icone_affaire.jpg" align="left" /></a><a href="http://www.the-compass.ca/2009/07/23/investment-executive-the-latest-economic-and-financial-news-on-your-mobile/?sectionbulle=affaires"><strong>Thanks to the investmentexecutive.com and finance-investissement.com mobile applications, Canadian financial industry executives and advisors can receive the latest financial and economic news that is pertinent to their industries on their iPhones and/or BlackBerrys for free.</strong></a></p>
<p>«These applications allow readers of <strong>Investment Executive</strong> and <em><strong>Finance et Investissement</strong></em> to monitor current financial and economic events throughout the day, as experienced writers publish their articles online. This initiative enables us to offer a complimentary service to our electronic and print editions. <a href="http://www.the-compass.ca/2009/07/23/investment-executive-the-latest-economic-and-financial-news-on-your-mobile/#more-271" class="more-link">(more&#8230;)</a></p>
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