The reason Google is so powerful with a market cap of 131 Billion dollars and 65% of the search market is because……..

It works!

John and Jane Smith (J&J) go to Google when they have a question. Lets not complicate this any more than necessary…..

1. J&J fancy a cruise
2. They go to Google
3. They Search… “cruise”
4. And before they tap the enter key Blam…

What you don’t need, are fancy schmantzy smartypant’s systems or products to tell you how this thing works…

Google’s beauty is in it’s simplicity!

You don’t an ‘Agency’ selling you into their super, elite, platinum, pro, plus, nuclear powered advertising platform….for only ($xxxx.xx per month)

Here is what you DO Need.

1. Something to sell
2. Somebody to buy
3. AND something that connects the two

Told you it was simple…

Here is where Your Customers Are

John and Jane Smith are either on Facebook playing farmville or they are on Google looking for Solutions.

( or they are on Google looking up ‘how to play farmville’ ….lol)

Im giving you ‘gold’ here peeps….

The [Commercial Intent]1 behind a Google search is so much more powerful than an interruption ad on Facebook….

C’mon you don’t go to Facebook when your looking for the best deal on a new tyre… do you?

Forget SEO….

For those of you who have just spat the contents of your lunch all over your computer screen… bare with me.

( that would doubly apply if your an SEO professional and your reading this… lol)

Before you spend another penny, let’s connect the dots.

Connect the dots

• John and Jane
• Search
• Ad
• Offer
• Sale

Looks simple right? but until you learn how to connect these dots why would you pay OR spend your valuable time attempting SEO?

(the only reason I can come up with is your trying to build some authority before you start your advertising in earnest!)

The Best Dollar You Can Spend

The best value for your marketing dollars is going to be spent testing your offers.

A small, laser focused, Adwords campaign, will save you a fortune.

In as little as 15 minutes you can have YOUR ad appearing for whatever term you like and be sending John and Jane to your offer(s).

Hell you can even have different offers and test which one converts best….

Start here… The Backbone Project

Pretty soon you will have an offer that works. You will have the magic adwords number and this one number alone puts you in the [club]2

Once you know this number your ready for action….

Mark

I know you don’t need reminding what the date is but I’m thinking its the first of Nov…already and I’m starting to think about ‘that time of year’.

You know Christmas

Whether you believe in Santa or not it’s one of those times when we contemplate and reflect on the passing of another year and the birth of a new one.

For a moment, however fleeting, I thought about giving this away as an early holiday gift:-

The BackBone Project

In the hope that next year you will be ideally placed to make your marketing actually work. Then common sense kicked in…

Giving stuff away doesn’t do anyone any favours.

In reality what happens is, it sits on your hard drive or in cyberspace and is forgotten about!

People just don’t value and take action on stuff when it’s given away.

( besides that I know the information inside this course will make a HUGE impact ONLY when it’s actually implemented into your business.)

The kind of people I want to work with already KNOW the value of their time. They already realise that taking ACTION is the key and are ready to implement Today…right now!

Quite honestly if your the kind of person who is prepared to drive, 20 minutes, across town to save $0.30 cents on a gallon of fuel, then your probably prepared to take the next 2 years to discover this stuff on your own…

This isn’t for you….

For the people who are ready…

If your serious and tired of playing around….listen in.

When the big ‘G’ decided to introduce the Google Panda update ( Google Farmer ), the reason was simple..

To remove all the low quality, spammy sites that currently litter the Internet. This is why I have never been more serious about delivering this message…

The BackBone Project

You know and I know about the 80/20 Rule.

I’m not here to teach you how to suck eggs, however it seems that sometimes the simplest things elude the cleverest people.

I think it’s safe to say that if your not in the top 20% of your market right now… the chances of being around next year are slim to middling.

I would go on to say if your not in the 20% of the 20% ( the 5% ) then those that are, will grow big enough to dominate once the turnaround comes along!

The crappy advice, currently being dished out across the usual media channels, advising you to pull your belt in and ‘ride’ out the storm is just that… ‘crappy’.

Here’s what I ‘really’ wanted to share!

For the 5%

( if thats just the five reading this then that’s ok too, you know who you are….lol )

Today, more than ever before, you MUST be competitive! You must BEAT your competition…it’s all you have to do.

If your thinking you need to go to extraordinary lengths to elevate yourself above everyone else….you would be mistaken.

I have just done a recording that proves my point.

The Google Condition

I took a competitive market and did a case study… and you can watch my study right here.

It clearly demonstrates how current advertisers are ‘dropping the ball’ and how, with a little effort and education, you could come along and sweep up!

This applies to you!

If you have been ‘Told and Sold’ on some Social Media strategy that’s all hope & promises…

If your currently ferreting around on forums, blogging, twittering and generally spending inordinate amounts of time trying to claw scraps of traffic to your offers….HOW MUCH IS THAT ACTUALLY COSTING YOU?

The Basics

• Fundamental 1 - You MUST have something to actually sell, that means have an offer of some description.
• Fundamental 2 – You must have a ‘dependable stream of interested visitors.
• Fundamental 3 – You Must ‘convert’ some of those visitors into ‘paying’ customers.
• Fundamental 4 – Your cost per conversion… must be equal to, or less than, the cost of acquisition and fulfilment!.

Once you achieve the above… buying visitors for anything less than that ‘magic’ number increases profits. But here lies a problem..

Where do you buy the traffic…..?

Fear of the Unknown

When you dont understand something, then your frightened of it!

I include ‘Google Adwords’ in this ‘something’ as well as Stephen Kings Clown from ‘It’

( C’mon who wasn’t scared by the clown? shiver shiver…. )

On several occasions over the last few months I have had conversations that have included phrases like…

“Google Adwords…. I tried that and it doesnt work!”

“Google Adwords… I spent a fortune and got nothing back”

“Google Adwords…. I would never use that again…EVER!”

Ok…. very interesting, however why does that concern YOU the reader? Well here goes:-

If your NOT using the single most powerful tool to TEST your offers, how the heck are you ‘TESTING YOUR OFFERS?”

Testing Testing Testing

I challenge you to set up a new Adwords Campaign…. Set a budget you CAN afford… Target a small area you CAN serve….. Create a TARGETED offer….. put ONE SINGLE EXACT keyword in the Adgroup and write a couple of Super Relevant ads sending people to that offer.

I Challenge you to:-

I challenge you to add Analytics to your whole site AND Conversion tracking to your ‘thankyou’ page. Set up some ‘GOALS’ and spend $6 bucks on an analytics iPhone app that will monitor the whole thing while your sipping a Latte!.

I show you exactly how to do this in The BackBone Project

Conversion

If you cant convert from the single most targeted keyword phrase in your market STOP there! Its time to work on your conversion.

“If you work harder on your conversion strategy… then you need less traffic for the same results!”

Of course if your converting then now is the time to improve, test and tweak!

Now is the time to take what you have learned and implement those learnings into your Social Media campaigns.

Now is the time to take those keywords and phrases “PROVEN” inside adwords to convert, and write up Good content serving your market.

Now is the time to sweep up and dominate your market for other terms….

Mark

Of course it takes time and effort to be rewarded, something most advertisers are NOT prepared to put in.

Google looks after the people who take the time, make the effort and play THEIR’ game. For everyone else enter your credit card and take your chances.

I’m already feeling sorry for the next person who tells me ‘ I tried Google Adwords, and it doesn’t work!’

Sorry guys ( and girls ) it isn’t Adwords that’s at fault…..its the user. And that means namely YOU.

If your STILL trying to make adwords work yourself, here is the magic formula you need to know…

The Magic Formula

Everybody got frightened… after hearing horror stories about Google Adwords costing the earth and really not delivering results. In reality, like most things it’s down to the operator.

Of course getting traffic is quite easy… converting that traffic into paying customers is something completely different. I go into much more detail about how to do that in this webinar replay…   The Google Condition.