The Value Engineers

A moment’s interruption in the 10th week of 2010 from 5 quotations relating to “Insight”

Jossie Clayton — Fri, 12 Mar 2010 09:00:44 +0000

“A moment’s insight is sometimes worth a life’s experience” (Oliver Wendell Holmes)
“Without wonder and insight, acting is just a trade. With it, it becomes creation” (Bette Davis)
“There is nothing so terrible as activity without insight” (Johann Wolfgang von Goethe)
“The purpose of computing is insight, not numbers” (R.W. Hamming)
“I have frequently gained my first real insight into the character of parents by studying their children” (Arthur Conan Doyle)

Borrowed with pride from all over the place.

Giles Lury in The Grocer – Chewing over the Gum Market

Rosa Wilkinson — Wed, 10 Mar 2010 14:16:06 +0000

Once again we’re pleased to see our brand in the news.

This week Giles Lury, Director of Branding, appears in The Grocer, in Alex Beckett’s article, ‘Chew on this: too much NPD can be a category’s undoing’.

Giles comments on some of the issues facing the chewing gum market – we’ve selected some of his quotes: ”Chewing gum got too complicated for its own good… There was an explosion of fruit flavours a few years ago, which led to a cluttered shelf space that was hard to navigate. In some ways it was a victim of its own success.”

“Society doesn’t have a good perception of gum and it lacks positive role models… [it] has a long term-societal battle to fight.”

If you’d like to read more and have access to the magazine online, click here.

Welcome to Wellbeing – Cello Group Conference 2010

Rosa Wilkinson — Tue, 09 Mar 2010 10:13:51 +0000

Following the success of last year’s inaugural Cello Group Conference, we are very pleased to announce this year’s theme.

For our second annual Cello Group Conference, we bring you a viewpoint from which to survey the expanding landscape of Health and Wellness: ‘Welcome to Wellbeing’.

This wide-angled approach will give you a broader perspective on Wellbeing, access to latest thinking across sectors and marketing disciplines, and the chance to consider how to best position your brand and business for healthy growth.

Featuring speakers from across our sister Cello companies and their clients in the public and private sectors, we also have a special appearance from Professor Kate Pickett, author of influential book, ‘The Spirit Level’.

This free event will be held at the Wellcome Collection in London, on 27 April, and will run from 1030-1600.

For more information on the conference and to register, please visit the Cello Conferences website.