Congratulations to Expedia who were a multiple winner at the Clio Awards – much deserved for a great campaign which uses airport codes from around the world to create humorous messages

This week saw Unilever announce the launch of new Organic Delight shampoos and conditioners under its Timotei brand, staking the company’s claim for the new products as the first mass-market

This week saw Unilever announce the launch of new Organic Delight shampoos and conditioners under its Timotei brand, staking the company’s claim for the new products as the first mass-market 100% organic haircare range.

With all-organic ingredients, Ecocert approval, a 95% biodegradable formula and 100% recyclable packaging, the new range will add a hefty dose of support to the brand’s ‘natural’ positioning. While it’s very unlikely that Timotei’s Organic Delight products will draw the UK’s most environmentally-active consumers away from smaller, specialist brands like Organic Surge, Lovea Bio or Green People, they offer a potentially punchy point of difference around which to grow and build new growth.

We were delighted to comment on the new launch in this week’s The Grocer. Rebecca Cook spoke of its relevance and appropriateness to the brand, adding that it was likely to be considered an attractive addition for existing users.

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