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Marketing Magazine Awards 2013

The Vancouver Egotist — Thu, 23 May 2013 18:17:15 +0000

Local

Marketing is counting down the days until the 91st annual Marketing Awards. The more than 1,500 entries (including the 160+ entries in our inaugural Design competition) were reviewed and scored by an extended jury of creatives. This group, representing the finest creative minds in Canada, was split in three, with each sub-group scoring one-third of the total pool of submitted work. From these rankings, jury co-chairs Dean Lee and Joseph Bonnici determined the category shortlists. It was these list that they brought before the final awards jury in order to determine the gold, silver and bronze winners.

Dear Jr Creative, Earn Your Place. You’ll Be Better For It.

Tue, 21 May 2013 14:32:43 +0000

Dear Jr Creative,

I’m a firm believer in earning your keep, starting from the bottom, doing the less than desirable well, before moving up.

Prove yourself on what seemingly matters little, and people will notice. I promise.

At the very least, I promise I’ll notice. Because it’s the unorthodox grind of a route I took.

I was a rich kid from the suburbs. I was embarrassed by it. I hated it. It was a 90’s thing.

In High School, and in Gen-X “rebellion” against my white collar family, I worked for the Las Vegas Water District doing underground construction.

I dug ditches and changed water lines during the Vegas Summer for 8 dollars an hour. Not desirable work. And the guys I worked with could smell the rich kid on me. They busted my balls mercilessly for it.

I dug the shit out of those ditches. I loved it. I used my hands. I used heavy machinery and pneumatic tools—I drove a dump truck (which is awesome by the way).

All I wanted was the respect of these old guys changing water lines in the desert. Dudes that worked so fucking hard. For so fucking little. To feed their families; their addictions; their gambling debts.

Eventually, I’d earned a bit of respect.

I worked hard…”for a skinny rich kid.”

One day I mentioned to the crew lead: “Fuck it. I like this. Why not full time?”.

He pulled the truck over to the shoulder of a mountain road, heading North towards Mt. Charleston, looked deep into my face, “Every single one of us would give the world NOT to be here. Stop your blue collar charade. Go to school like you’re supposed to. Get out of this shit.”

So I did.

That was my last of three summers working for the water district.

I went to school for business. Marketing & Advertising to be exact. Which, aside from teaching me some business basics, really just help develop my aptness for bullshit.

Luckily for me, somewhere along the line, I learned a real skill and about this thing called the “Internet.” It was a place I could upload the photos I was taking (and developing in a darkroom, btw). I learned some Photoshop and HTML skills because of it. Eventually, I started freelancing: horrible graphic design and web work. Whatever I could get—fucking rave fliers, man. I just wanted to learn. The beer money was the gravy on top.

My first “real” job out of college was resizing graphics for an eCommerce company. I showed up for the interview on my skateboard, handed the HR lady my resume and said, “I’ll take anything. I know Photoshop. Here’s my book.” I didn’t even know what a “designer” was. But that’s why I was there. And by no means was I a designer; Photoshop monkey…maybe.

Ninety people had been laid off a month prior to me being brought on. I was the first hire after those layoffs and in the eyes of everybody…I was “that guy…”

I was at the bottom of the totem pole. Where I belonged.

The only thing I had going for me was a fear of “sucking.” And for the record, I sucked. (Certainly compared to the kids I see today).

“…good enough to resize graphics” was what I overheard the Creative Director say, just around the corner.

So I resized graphics. I resized the shit out of graphics, learning to code HTML along the way. I unlearned what I learned in business school. And learned…business. I developed site and page concepts for fun. Always showing my boss. Wanting critique. Always trying to get better. People noticed. He noticed. I gained more and more responsibility and more importantly, trust. Never begging for more money. Just wanting to do more work, better work.

To not suck.

Eventually, I took over as Creative Lead. I redesigned both KBToys.com and eToys.com. Enterprise level eCommerce stuff. Real businesses, making real money. I thought the designs were pretty damn good for the early 00’s. Some of the first .com’s to switch to 1024x768. We won some eCom industry awards. It moved product. I thought I was hot shit.

I was far from it.

Fast forward a decade and I’m blown away by the level of talent that’s out there. Kids today come out of school with so much fucking skill it’s crazy. But with all of that skill, in so many, there is equal-to-more parts hubris. An entitled attitude that seems to expect everything for nothing.

Somewhere, along the lines, we (everyone) got sensitive. We started giving trophies for last place. People forgot how to take criticism. We started (and continue) to want to spare people from the realities of what it really takes. Close counts. Thanks for trying. Better luck next time—even worse—Fail Harder.

I hate this phrase more than anything.

“Fail Harder” is a manifesto for the delusional, the lazy—the lotto dreamer.

Celebrating failure is a cop out. Be pissed that you fucked up—when you lose. And know why.

Fail “Smarter” maybe. But failing hard is for losers.

Industry-wise, we covet the idea. Not its realization, it’s viability.

“I want to be an AD. But I don’t write and I don’t design. I’m an idea guy”

“No, no, no, i’m a UX guy. I don’t do wires and I don’t do finished design. I just explore interaction concepts.”

“I want to be a CD. But I don’t like talking with clients.”

“My new Web 3.0 business concept doesn’t have a revenue model—it’s like Instagram but with animated gifs of kittens.”

Ideation in a clientless vacuum; devoid the realities of real life (inside an agency or any company for that matter). Feasibility. Budgets. Client bureaucracies. The fact is that big ideas take time to sell. They die. They have to be reborn. And that it’s your role to breath the life back in. But only if you really give a shit.

The “idea” is the tip of a gigantic, shit stained iceberg of work. And if you aren’t ready for what it takes, or worse, you think “that it’s someone else’s job” to push your idea from ether to reality—reconsider your profession.

My advice is simple: don’t be the entitled kid. The kid who over indexes in ambition but lacks any real passion—any real drive other than a new title at a new agency.

Be the kid who wants to learn even when he doesn’t have to—the designer who wants to learn to write, to code, to understand business because it makes the design better.

Don’t be an industry douche. They call themselves ninjas or gurus…even evangelists. They’re the ones who will tell you, to your face, that they are smarter than the other guy. They’re the ones who have stopped reading by now.

Don’t be the kid who hops around. Don’t be the kid, who, when given the chance, will opt for the bare minimum. Who scoffs at perspective. The kid who will jeopardize the team to spare his fragile ego. The kid, who, when faced with a situation that gets difficult, says “I’m too good for this kind of work. I deserve better.”

Nobody deserves shit. Until you do. And even then, never admit it.

I’m now the old guy. I get it…

I’m not saying you need to go out and work construction. But it’s good to know where you don’t want to be. And understand why.

I know I don’t want to resize graphics anymore. Why? Well…because it sucks.

But I’ll still dig the shit out of a ditch.

- Dave

I should note, that my teen “rebellion” against my Father was laughably ironic. My dad was blue collar. A cowboy who changed tires on big rigs before finishing college and becoming who he is today.

Behind my teen angst, unbeknownst to me all that time, I was trying to be just like him.

What a silly little rich kid.

David Snyder is Executive Creative Director at Firstborn. Living in Brooklyn. He likes progressive thought, design and technology. He eats and libates well. This editorial original posted on Medium.

Fresh Meat Friday - Glasfurd and Walker: The Juice Cleanse

The Vancouver Egotist — Fri, 15 Mar 2013 16:22:32 +0000

Local

The Juice Cleanse is The Juice Truck's latest product to launch in Vancouver BC. The Juice Truck engaged Glasfurd & Walker to work on positioning, naming, identity, packaging, and art direction as an extension of their already successful brand.

The cleanses come in 3, 5 and 7 day durations with a total of 12 packaged juices. Each Juice Cleanse is designed to promote overall health, energy and happiness. The brand is not focussed around a diet or starvation cleanse and were carefully formulated with their nutritionist to achieve maximum results, with flavour and taste being of primary importance. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way. The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer.

As with many cleanses, there are juices that focus on nutritional benefits over aesthetic appeal, therefore brand imagery was created that highlighted the core ingredients and freshness of the juices with distinct style and colour for promotional and brand material.

See more here: http://www.glasfurdandwalker.com/The-Juice-Cleanse

The Hudson's Bay Co. Rebrands--or Rather, Prebrands

The Vancouver Egotist — Wed, 13 Mar 2013 18:28:40 +0000

National

Branding We Love: Meat & Bread

The Vancouver Egotist — Tue, 12 Mar 2013 23:06:55 +0000

Local

In Memorium: GARY PROUK 1944 – 2013

The Vancouver Egotist — Mon, 11 Mar 2013 20:29:10 +0000

National

Gary Prouk, one of the most prominent figures in Canadian advertising, has passed away.

Known for his eloquence, strong opinions and cutting wit, Prouk began his advertising career at MacLaren Advertising after moving from Toronto to New York to try his hand at writing and poetry.

“They hired me at $35 a week ($1,800 a year) to write ads for Hunt’s and Woman’s Bakery and Eno’s Fruit Salts,” Prouk told Doug Linton for a 2008 profile in Marketing. From there, his talent and passion for advertising grew when, working at Ronalds-Reynolds, he began working on the Ballantine’s whisky account, for which he won a New York Art Director’s Show award.

“I knew I had a talent for writing advertising,” he said. “And I was really impressed with the fact something you created could be seen by millions.”

He first came to prominence in Canada when he joined the just-opened Toronto office of DDB in 1967. He would be named its creative director at the age of 26 and move to New York before returning to Canada to become CD and chairman of Scali McCabe Sloves (SMS) in 1978, where he stayed until 1994.

In his various senior roles at Canadian agencies, Prouk had strong connections to several of the industry’s biggest names – leaders such as Bill Bernbach, one of DDB’s founding fathers. Writing to Bernbach to resign from the agency in 1978 was a painful experience. “He and my mother gave me my value system,” he told Linton. “DDB was the family I never really had. Bill was the father I always wanted.”

In turn, Prouk himself became a defining figure in many careers that now shape Canadian agencies.

“He’s the reason I became a writer. He’s the reason I’m in advertising.” said Brett Channer, president and CCO of Red Lion. Prouk hired him in 1986 to join the account team at Scali (an agency that famously won Labatt Blue, “probably the lengthiest, most hotly contested account acquisition in the history of Canadian advertising” according to Linton). However, Channer said Prouk’s love of language inspired him to switch to the agency’s creative team.

“He was a genius who intimidated the hell out of me, but as I got to know him I realized that he was a very kind man,” Channer said. “He taught me all the important things of what an ad’s supposed to do, how to write a brief, how to come at an idea as a team.

“He was very much a play-hard-work-hard kind of guy. At Scali, he taught me how to really push everything – the idea, the team, yourself – but to reward yourself as well.”

Prouk shared many anecdotes from his lengthy career with Linton, now chair of the Canadian Advertising Museum, for the profile a lengthy bio in 2008 called “Passion of the Prouk,” which includes more details on Prouk’s history in the industry.

At the time of his death, Prouk was a partner at Sebastian Consultancy alongside his wife and business partner Susan Andrews. Sebastian has overseen work for clients such as Natrel and Lindt, among others.

VIA: Marketing Magazine

Dove Targets Creatives About Body Image

The Vancouver Egotist — Mon, 11 Mar 2013 15:02:00 +0000

National

How Has My Love Affected You Certainly Affected Me

W. Baird Blackstone — Sat, 09 Mar 2013 19:58:13 +0000

HHMLAY is at once brave, clever, challenging and insightful. It also strikes me as an unethical and offensive intrusion into the life and spirit of the playwright's mother.

According to its pre-performance publicity, it's a "memoir". Playwright (and son) Marcus Yousef plays himself and tots up 90 minutes of monologue providing countless memories. His perspectives -- now, as a middle-aged man, about life with mother ever since the day mom and dad divorced when he was a teenager some 30 years back because dad was a serial adulterer -- are poignant and compelling.

No, the primary problem with HHMLAY is not its production or scriptural values per se. Not even the uneasy Freudian gestalt created by playwright/actor/son Marcus having his own teen-age son Zak on stage. Zak is there mostly to sing catchy Veda Hille original songs about his Grandma's idiosyncracies taken from pounds of note scraps found in her former lodgings over an eight month stay in the 2400 Motel on Kingsway in EastVan. But Zak also has a role-within-a-role to act as sounding board and confidante for Dad playing out his memory schtick for all to see.

Here's the problem. Mom is still alive. This crucial central fact is not revealed in any of the play's advance publicity nor in the playwright/actor/son's interviews nor director/dramaturge Rachel Ditor's interview nor even revealed in the dialogue until the closing moments of the play.

What struck this viewer dumb was the real-time video of Mom in her 2013 Vancouver nursing home special care unit that was shot up onto the bedsheet projection screen. What we see is a woman in her 70's breathing and blinking in her nightclothes in her bed but utterly ravaged and consumed by Alzheimer's. A video made of a woman who could never have known her son would exploit his relationship with her -- without her knowledge and consent -- while she is still alive. Who in her right mind would agree to have her son air an index of all her neuroses and the ones she allegedly induced in him for commercial purposes?

No, had the play opened with that video clip, many in the audience would have exited the theatre in a heartbeat out of empathy for her, though surely not the ones giving the performance a standing-o and shouting Bravo! robustly as Vancouverites are wont to do too often by rote. (BLR I daresay has never ranted quite like this before : but this production generated a nagging ethical itch I can find no honest way to scratch simply by calling it "drama".)

Still. I did commence the piece arguing HHMLAY is "at once brave, clever, challenging and insightful". If one were able to imagine the play as historical fiction about a deceased parent, the values of it as drama would emerge. Here's a peek.

In the 1870's Count Leo Tolstoy said it best when he opened Anna Karenina so brilliantly : "All happy families are alike; each unhappy family is unhappy in its own way."

Scroll forward 100 years. Yousef's Mom lived her life until her cognitive collapse in a seemingly endless internal monologue through writing -- journals; dream diaries; memos; sketches; scraps of these words, volumes of those. Mostly filled with self-absorption as such media inherently do. A 70's Berkeley product, she marries a dashing and brilliant Egyptian immigrant. They have a daughter early on in their romance whom they adopt out. Inconvenient, Yousef strongly suggests, to hippie college zoomers agitating for the Free Speech Movement in Sproul Plaza.

When they settle and marry, they have Marcus. The ensuing decade brings on the dalliances and the inevitable divorce -- bitter, costly, devastating to a woman sick to death of the male patriarchy values that have nearly consumed her. Any man's vehement protests that he is the victim when his spouse refuses to just let him be who he is pretty well sums up all that hypocrisy. Though made fun of over centuries by stage drama, it's always corrupt and demeaning to all who are touched by it.

Not surprisingly, therapy lives large in HHMLAY, both hers and her son's, the latter of which Yousef advises is ongoing. He tries to make a joke it will end -- at least with his mother as primary subject matter -- once the 16 remaining public performances of his self-analysis at the Revue Stage come to an end. But then sniggers to Zak : "Unless we take this on the road...!"

Naomi Sider's cardboard box set balloons to fill the entire Revue stage north / south / east / west and thus cleverly documents the matriarch's insatiable hoarding tendencies. Reminiscent of Eugene Ionesco's The Chairs. Projection designer Jamie Nesbitt's screen work of age-old family photos on all these boxes is cleverly wrought, aided by Marsha Sibthorpe's signature lighting prowess.

So, if one could see this work imagining it as truly "memoir", filled with "truthiness" and "factoids" and the usual f 1.4 personal perspective of memory, it would carry itself successfully. Yousef's late-stage riffs summing up all the myriad positive character traits and noteworthy paradoxes that comprise the unique, complex woman who raised him gripped me fast. Nice nice work.

But I can't forget the program note. Yousef proclaims he is "interested in the ways...to recognize the irresolvable contradictions that are at least part of any human being's time on this earth". This play is just that. A contradiction that is irresolvable. Unsettling. Disquieting. Not right. Out of respect for the living it should just close. Immediately. And perhaps be re-mounted years down the road when it truly might warrant the designation "memoir".

Fact is the ACT Silver Commissions Project to feature new works and experimental drama at the Revue Stage is laudable and arguably my favourite component of ACT's yearly productions. Let us hope this questionable aberration in ethos and judgment does not jeopardize the Project's good name and reputation in future.

Baird has just retired from over 43 years in the workforce, primarily in labour relations management, but also high school teaching and journalism. His blogsite Broken Leg Reviews was launched in Spring 2012 to help him fulfill his dream of "doing in retirement the best job I ever had" -- reviewing professional theatre -- that he did during his days as a community newspaper editor in the 70's and later freelance as a hobby until about 1990. Baird hopes to expand his horizons in this realm to include other performance enterprises such as dance and music. He lives with his family in Tsawwassen, BC. "This is all a work-in-progress and a chance to grab another 'college degree' -- but this time through real-world experience, not sitting in a classroom," he says.
Read his blog at: http://brokenlegreviews.blogspot.ca/

What The St. Louis Egotist Learned Last Year

The Vancouver Egotist — Fri, 08 Mar 2013 17:50:05 +0000

National

BC Children's Hospital Needs More Space (Still)

The Vancouver Egotist — Thu, 07 Mar 2013 18:38:19 +0000

Local

BC Children's Hospital Foundation - 'Operating Room' from thisisdare on Vimeo.

Agency: Dare, Vancouver
Creative Director: Bryan Collins, Rob Sweetman
Associate Creative Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Art Director: Addie Gillespie, Mia Thomsett
Producer: Mike Hasinoff
Account Supervisor: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Production Company: OPC, Toronto
Executive Producer: Harland Weiss, Donovan Boden
Producer: Tony Di Marco
Director: Miles Jay
DoP: Andre Pienaar
Post-production: PosterBoy Edit, Toronto
Executive Producer: Michelle Lee
Editor: Mark Paiva
Online & Visual Effects: Crush, Toronto
Executive Producer: Jo-ann Cook
Online Producer: Emma Wojick
VFX Artist: Kaelem Cahill
Telecine: Alter Ego, Toronto
Executive Producer: Greg Edgar
Telecine Producer: Jane Garrah
Colorists: Eric Whipp, Wade Odlum
Sound Design: Adelphoi Music, London
Executive Producer: Greg Moore
V/O Casting & Record: GGRP, Vancouver
Producer/Director: Alistair Abell
Sound Engineer: James Spooner
Sound Mix: Koko Productions, Vancouver
Executive Producer: Steve Lowe
Sound Engineer: Chris Hobbs

BC Children's Hospital Needs More Space

The Vancouver Egotist — Thu, 07 Mar 2013 18:32:34 +0000

Local

BC Children's Hospital Foundation - 'Hospital Ward' from thisisdare on Vimeo.

Jhaqueil Reagan, Indianapolis Teen Who Walked 10 Miles For Interview, Starts Foundation For Unemployed

The Vancouver Egotist — Wed, 06 Mar 2013 16:11:37 +0000

National

FCV Expanding East

The Vancouver Egotist — Tue, 05 Mar 2013 15:26:41 +0000

Local

Vancouver-based FCV is gearing up for its eastern expansion with the promotion of Simon Hardy to the newly created role of vice-president creative. The digital agency is currently looking for a managing director for its recently opened Toronto office.

Hardy – who is based in Vancouver and has held roles in both traditional and digital agencies such as TBWA and Blast Radius – will oversee the creative teams in both offices.

“FCV creative has always been very strong, but over the last year we’ve seriously raised the bar,” said Hardy. “[The promotion from creative director] is really just to emphasize the importance that we are placing on creativity as we move forward.”

The agency’s client list includes the Canadian Tourism Commission, Tourism BC, Vancouver Coastal Health, BC Transit, Health Quality Ontario and Metrolinx. FCV recently picked up project work for Westjet and the BC Lottery Corporation.

Daddy'$ Money Comes Under Fire

The Vancouver Egotist — Wed, 27 Feb 2013 19:28:54 +0000

National

Spots to promote Sketchers new line of elevator high-tops have launched and so has the criticism. Blogger Jeanne Sager comments,"My problem with the Daddy's Shoes premise is the same one I have with the father/daughter relationship as it's portrayed on so many TV commercials and TV shows. It supports this notion that a girl's job is to manipulate her father, a father's job to do his daughter's bidding."

For Sale: $950,000 Frank Lloyd Wright House

The Vancouver Egotist — Wed, 27 Feb 2013 16:17:51 +0000

National

Owners Lawrence and Sharon Tarantino are putting their New Jersey Frank Lloyd Wright designed home on the market. The nearby frequently flooding river threatens to eventually destroy the home.

Priced at $950,000 USD, the listing stipulates that the buyer must also agree to move relocate the home. Apparently an architect has expressed interest in relocating the home piece-by-piece to Florence.

VIA: http://www.thetorontoegotist.com/

Target's First Foray Into Canada

The Vancouver Egotist — Mon, 25 Feb 2013 18:53:14 +0000

National

The first nationwide Target spot ran in Canada during the Ocars last night. This will, no doubt, be the first of many as Target stores begin to open North of the border.

A Tweet Gets You Free Taco Bell

The Vancouver Egotist — Sun, 24 Feb 2013 19:01:20 +0000

National

To celebrate the launch of the Cool Ranch Doritos Locos Tacos, Digitas SF found a fan who asked for the taco via Twitter, then sent him to a flower shop armed with a password (blue bouquet) and let him figure out the rest.

BC Children's Hospital Needs More Space

The Vancouver Egotist — Sun, 24 Feb 2013 17:25:37 +0000

Local

The British Columbia Children's Hospital Foundation teamed with Dare to create a campaign to raise funds for the construction of new hospital. The chief need was more space to take care of children and the agency used an interesting optical illusion approach to conveying the message.

To create the two broadcast spots, DARE teamed up with OPC FamilyStyle director Miles Jay to develop the illusions in-camera, without special effects. To achieve the optical illusion in the first spot, "Hospital Ward", a hospital room was created with all the walls and furniture built with skewed angles.

In the "Operating Room" spot, a hallway was built that used forced perspective, an eight-foot ceilings at the far end and a five-foot ceilings in the foreground, to make it appear as though the people were getting bigger as they came towards the camera. Both sets were built in a large warehouse just outside of Toronto.

Of the concept, Dare Associate Creative Directors Addie Gillespie and Mia Thomsett said, "It wasn't until we toured the hospital that we really understood the problem. We needed to come up with a simple way to demonstrate the hospital's dire lack of space."

VIA: AdRants

Major Brands Are Looking to Google Glass for Advertising Overlays

The Vancouver Egotist — Sat, 23 Feb 2013 20:54:07 +0000

National

Google will begin to allow some specially vetted beta testers to try Google Glass--a technology that allows users to view the world around them with an overlay of Google's information through a set of glasses.

Major brands will no doubt use these overlays to engage with consumers and the world around them. Check out the video from Google:

AdWEEK covered the product brilliantly here.

You can also view Google's product page here.

Fresh Meat Friday - Sophia Yip: TEDxSFU

The Vancouver Egotist — Sat, 23 Feb 2013 19:17:36 +0000

Local

See more of her awesome work here: http://www.behance.net/syip

Twitter Opens Up Their API

The Vancouver Egotist — Wed, 20 Feb 2013 20:59:38 +0000

National

Twitter has opened up its advertising API, it announced Wednesday, allowing a select few companies to create ad campaign management services for the popular social media service.

The company’s five launch partners who will have access to the API are Adobe, Salesforce.com (which bought Buddy Media), Shift, the Vancouver-born Hootsuite and TBG Digital, which is one of Facebook’s biggest ad partners. (API stands for application-programming interface and is a set of rules that allow third-parties to interact with platforms and services.)

These companies will be able to develop software on top of the Twitter ads platform. The software will allow brands and agencies to test campaign-performance factors, such as which ad creative works best, for which audiences and at what time of day. Marketers have been able to use those tactics to optimize campaigns on Facebook since its ads API opened in private beta in late 2009.

Crash Text Dummy

The Vancouver Egotist — Wed, 20 Feb 2013 00:04:11 +0000

National

A post from our friends in Dubai. It was too good not to share:

Just in time for Valentine's Day. A sculpture in the shape of the text shortcut "FYI", welded together from smashed car parts, is making the rounds in universities in Dubai. Created by TBWA\RAAD for Nissan, the eerie sculpture might just be the thing to get knucklehead young drivers in Dubai to chill behind the wheels. A QR code punctuates the sculpture, scanning it takes people to a mobile site that lets you post a prewritten pledge on your social networks.

Whether it'll help lower car accidents or not remains to be seen, but the sculpture itself is mesmerizing up close. Makes you wonder about the people that were once in those cars. More sculptures are apparently in the works. Thumbs Up

Stunning New Design From HTC: The HTC One

The Vancouver Egotist — Tue, 19 Feb 2013 23:50:41 +0000

National

Check out coverage of the launch event: http://www.usatoday.com/story/tech/columnist/baig/2013/02/19/htc-launch-...

A Clean Beaver Always Finds More Wood

The Vancouver Egotist — Tue, 19 Feb 2013 22:17:26 +0000

National

Playtex brings it's racy campaign promoting male and feminine hygiene products to Canada. The ads, that feature sexually euphemistic copy launched recently in the US and are now being pushed out online to "target rich" sites like Yahoo! Canada and GQ.

Credits: Grey NY

Jabba the...

The Vancouver Egotist — Mon, 18 Feb 2013 20:39:24 +0000

Local