The VJ Brew by Visual Jazz

Kettlevision Links – July 23rd, 2010

Harley Donaldson — Fri, 23 Jul 2010 05:18:37 +0000

CreativeApplications.Net | Apps That Inspire…
http://www.creativeapplications.net/
Hey wow, there goes my lunchtime. All week.

What BP Could Have Bought With All the Money They Lost |
http://www.visualeconomics.com/what-bp-could-have-bought-with-all-the-money-they-lost/
Excuse the stupid side scrolling, this is nuts.

Andrew Johnstone
http://www.andrewjohnstone.com/
Sweet photos

http://unevengoogle.com/
I wish I could work out how to make my firefox location bar quicksearch link to this instead of the normal, boring google.

Bertelli • Biciclette Assemblate • New York City
http://www.bertellibici.com/
Lovely builds
And related – The Bike Stylist
http://thebikestylist.tumblr.com/
pretty sweet resource (for bike geeks)

Winter Berlin / Matthias Heiderich
http://www.behance.net/gallery/Winter-Berlin/414331
Beautiful eye for composition (his other projects are great also)

Undercover Karaoke with Jewel from Jewel
http://www.funnyordie.com/videos/4a87d48fdd/undercover-karaoke-with-jewel
The tell me she only sings at Christmas parties.
This made me smile.

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What’s this?

A bunch of links to interesting things online – some new, some old. Kettlevision.com is the personal website of Harley Donaldson, a senior interactive designer at VJ Melbourne.

The Influence Cycle

Jeanette Phang — Thu, 22 Jul 2010 05:02:36 +0000

The pressures of keeping up with the Kutchers has driven many a marketing whiz to drink and fake Twitter/Facebook accounts. But how exactly does one determine one’s social influence? Michael Brito has developed a handy guide to help:

10 ways to determine if you have social influence

1. You follow 100K people and they all follow you back.
2. You follow 100K people and 200K follow you back (this person has more influence than the previous).
3. You have a low (follower/followee) ratio because you un-follow the majority of the people who you previously followed.
4. You go to the local grocery store and a random person shouts “Hey, I know you! I follow you on Twitter and RT everything you share”.
5. You have a personal Facebook Fan Page (it doesn’t matter how many people like you either. The mere fact that you have one is all that matters).
6. Your twitter CTR is 38% on all the links you share about YOU.
7. Others randomly RT YOUR Klout score (keyword – RT)
8. You get invited to speak at every social media conference (even if you have to pay for your own travel, you still have influence).
9. You check in to a random location on Foursquare and it turns into a Tweetup in honor of YOU!
10. You get your profile image on Fast Company; you Tweet it, it gets RT’d … and the cycle continues.

In case you didn’t get it, I am being completely facetious with this post. I personally think that anyone who considers themselves to have “real influence” just because they have a certain amount of followers or fans is a complete joke. My opinion only.

There are only 3 things that I care about having influence over; my family (and friends), my co-workers and my clients in that order. Everything else is irrelevant.

Sometimes, having that extra follower is just about nee-ner-nee-nering your nemeses.

Sidenote: Barney Stinson (@broslife) just gained his 100,000th follower. It’s gems like “Bros…nude beaches are never as awesome as you think. It’s usually just a bunch of old naked people who remind you of your parents.” that keep me coming back. Consider me influenced.

Rising Sun wins FWA SOTD!

Justin Arthur — Tue, 20 Jul 2010 07:23:51 +0000

VJ just won our 6th FWA site of the day! This time for the Army’s newest recruiting campaign Under A Rising Sun. Amazing work team and a huge thanks goes out to everyone who pitched in and made this such a great campaign.

Thanks Ben for wearing the sash!

Winning the web: Most successful websites in Australia

Johann de Boer — Mon, 19 Jul 2010 02:21:39 +0000

Hitwise, by Experian, is a competitive intelligence service that collects data directly from participating Internet Service Providers to analyse trends in website user behaviour and to measure website market share. In order to gain further insights into demographics, Hitwise also utilises ‘opt-in panels‘ that monitor the internet usage of a representative sample of consenting users. Interestingly, Hitwise is able to analyse the movement of visitors between websites, so the information they can offer about the audience for any particular website can be very detailed and valuable to marketers.

Each year the Experian Hitwise Online Performance Awards recognise Australia’s most successful websites based on their market share of visits by Australian’s in over 160 categories. Website owners are not required to be a client of Hitwise to be eligible for the award.

Here’s a summary of some interesting results from the 2009 winners:

Google.com.au, being the most popular search engine, made the top spot in the Computers and Internet category; alongside NineMSN.com.au and YouTube.com.
YouTube.com, MySpace.com and forums.whirlpool.net.au made the top three spots in Social Networking and Forums – note that Facebook did not make the list because only Australian websites or those with an Australian base were included.
YourTV.com.au (provided by NineMSN.com) made it in the top three for both Entertainment and Television.
Banks took all the top three spots in the Business and Finance category, particularly online banking services, despite other major businesses being listed in this category such as Telstra.com, Seek.com.au, and Realestate.com.au. Just goes to show how frequently people are now using internet banking as an everyday activity.
Classifieds dominated the top three spots in the automotive category; and it was great to see Holden.com.au making the top spot in the Automotive Manufacturers subcategory – go Holden!
WorldVision.com.au, PetRescue.com.au and redcross.org.au, made the top three community sites.

Here’s a link to the complete list of winners.

The 2010 winners are expected to be announced in the new year.

Kettlevision Links – July 9th, 2010

Harley Donaldson — Fri, 09 Jul 2010 04:25:07 +0000

NOAH KALINA
http://www.noahkalina.com/
Pretty amazing photos

macro kingdom II on Vimeo
http://vimeo.com/12849638?hd=1
Nicely done – Cheers Barron

Feynman on Honours
http://www.youtube.com/watch?v=-j9TmDi0vNY
I like this man

Voice Activated Corgi
http://www.youtube.com/watch?v=MUdUmHKVdyU

Ninja Skillz
http://www.youtube.com/watch?v=2EWfiWEQnmo

Shut up Legs
http://www.youtube.com/watch?v=W2GXeHbsG40

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What’s this?

A bunch of links to interesting things online – some new, some old. Kettlevision.com is the personal website of Harley Donaldson, a senior interactive designer at VJ Melbourne.

Kettlevision Links – July 2nd, 2010

Harley Donaldson — Fri, 02 Jul 2010 07:21:33 +0000

Nick Lepard
http://www.booooooom.com/2009/12/31/artist-painter-nick-lepard/
love love

Erin Mcsavaney
http://www.booooooom.com/2009/12/17/artist-painter-erin-mcsavaney/
Also love love

Old Spice | Questions
http://www.youtube.com/watch?v=uLTIowBF0kE&fmt=18
New one. Again, awesome.

From Spy Plane to Monster Truck — a Photo Gallery of Awesome Cockpits
http://www.wired.com/magazine/2010/06/ff_cockpits/
Kinda fun – that’s a lot of buttons!

Zapfino
http://www.flickr.com/photos/liquidrobot/4749040781/
No, I don’t think daddy likes Zapfino.

Near Space Balloon Flight, shot with HD HERO cameras from GoPro on Vimeo
http://vimeo.com/12488149?hd=1
pretty cool – looks a bit like the great ocean road, no? (it’s not)

Bookshelf Porn: Archive
http://bookshelfporn.com/archive
I have a new least favourite tumblr theme, but the photos are nice

I’m Comic Sans, Asshole.
http://www.mcsweeneys.net/links/monologues/15comicsans.html
Enough of this bullshit.

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What’s this?

A bunch of links to interesting things online – some new, some old. Kettlevision.com is the personal website of Harley Donaldson, a senior interactive designer at VJ Melbourne.

Joe Bloggs spends 30 straight days online per year

Simon T Small — Tue, 22 Jun 2010 10:33:26 +0000

Joe Bloggs, the average person spends 30 straight days online per year is one of the findings in a recent Nielsen study. Nielsen’s recent report on digital usage habits (out of the US) has been wonderfully summarised in this 1 pager by Visual Economics.

The web is diverse and users obviously log on for different reasons. From reading news, socializing on social networks, email and search, advertisers are always trying to understand where people usually spend their time on the web.

….

Getting news is also one of the main reasons why people log on to the web as users find it more convenient to consume news digitally.

Hat tip to @workingthree who Tweeted about this article by Willis at Pen Olson

Under a Rising Sun, the new national integrated campaign from Defence Force Recruiting.

Justin Arthur — Mon, 21 Jun 2010 02:25:37 +0000

This month we launched Defence Force Recruiting’s newest Army campaign. Under a Rising Sun is a fully integrated campaign designed to help Australian’s better identify with the modern soldier.

In planning, we identified that no matter how much information you give someone wanting to join the military, there’s an intangible element that makes them decide to commit. There’s an emotional attachment, or often a desire to contribute. This element of the decision process was what drove us to develop the campaign.

We wanted to show Australians the real modern soldier. How they feel about their career, what makes them happy, what paths have they traveled. We wanted to illustrate that people in the Army are just like you and me, except that their job takes them to places, and gives them experiences you’ll never find anywhere else.

From Townsville to Ballarat, we searched Australia-wide for five soldiers and officers to sit and listen to their stories, which became the central element of the campaign. Each personality chosen was given their own design style, and their piece of the website was filled with real photos, memorabilia and stories from their lives. There was an emphasis on honesty, where the truth of a person’s story would outweigh a negative comment – be that a mother discussing her reservations on watching her son go to Afghanistan, or being bitten by a snake on a training exercise.

These chosen five also work to break some of the stereotypes traditionally faced by the Army. The cast are a mix of males and females, officers and soldiers from a variety of backgrounds.

The personal approach was executed through the media strategy. Each personality was used to target a specific demographic through all channels nationally in TV, OOH, print, display, search & social media. The ultimate outcome, to ensure the target audience had the best chance of identifying with the relevant personality.

The response from the first two weeks has been amazing, we hope Under a Rising Sun assists someone in finding the right career in the Army and ultimately change perception of working for the Army and encourage more Australians who have never considered the Army to find out more.

www.defencejobs.gov.au/RisingSun

A huge thanks to all on the project:
Dode – creative lead
Amanda – design
Evan – design
Erik – actionscript
Thomas – actionscript
Hobbers – motion graphics
Slatts – motion graphics
Beau – motion graphics
Andrew – html
James – html
Rob – dev
Caroline – strategy
Kate – tracking
Dom – video editing
Kitty – video editing
Sammi – video production
Budge – video production
Greeny – video production
Jono – video production
Crispy – print production
Oli – print production
Knackers – banner production
Rajani – testing
Vince – testing
And thanks to all those who lent support along the way. It was fun.

The VJ Table Tennis Table

Matt Slater — Wed, 16 Jun 2010 06:45:37 +0000

Our middle board room now has a table tennis / beer pong table! Check it out below.

Featuring lush turf underneath a glass table top…

… with specially marked areas to line up some cups at either end.

Limited edition VJ-brand ping pong balls and cups.

How to play beer pong

Bakers Delight and Visual Jazz get real

Lee Kociski — Wed, 16 Jun 2010 04:46:40 +0000

Wednesday June 9th saw the launch of Bakers Delight’s new brand strategy which was accompanied by a $6 million ad spend across all media platforms. The “We’re for real” strategy takes it back home to where it all began – with the bakers.

As Bakers Delight’s digital agency, Visual Jazz was faced with the challenge to shift consumers away from supermarkets and into a Bakers Delight bakery. On our side was a client that invests in their franchises, staff, products and their communities.

Click here to explore Bakers Delight – We’re for real

The star of the site is its virtual bakery. It’s fun, interactive and allows the user to step inside a virtual store. Complete with product range, descriptions and nutritional information it takes a much used online feature and gives it new life.

Accompanying the launch was also a ninemsn buyout which became an online showcase of the brand and it’s new direction. Upon click through from ninemsn, users were directed to wereforreal.bakersdelight.com.au where they could view all current television spots and take a journey through the delightful offering.

Don’t forget to visit our awesome new site at www.bakersdelight.com.au. Oh, and use the bakery locator to find your nearest store – it’ll be worth it.

After all, real bread isn’t made in factories, it’s baked in bakeries.