Strategy · Stakeholders · Trusted counsel
Senior Manager, Media & Industry Engagement at Vocus. Strategic communications counsel to executive teams, boards and complex stakeholder environments — and macOS app developer at TrulyUseful.
About
I work with executive teams to understand the business situation, the stakeholders and the objective, then build comms strategies that map directly to measurable outcomes. Twenty years across corporate affairs, communications and marketing — with a tech-journalism background that informs how I think about audiences — has given me a pretty clear read on what moves people in B2B enterprise tech.
Die-hard tech and telco geek from birth. I engage credibly with technical leaders, regulators, peak bodies, ministers and boards, and translate complex enterprise infrastructure investments into something that lands with the audiences that actually need to move.
On AI: yes, the slop is real. I'm a strong advocate when it's used well. I've built workflows that recut content, analyse coverage, mine internal systems for proof points and streamline production. But AI doesn't replace strategic judgement, stakeholder craft or knowing the business inside out. It buys time for those.
Attention is hard won. The plan has to start with what's at stake for the business and what the audience actually needs to hear — not what we want to say.
Career
Strategic communications counsel to the CEO, CCO and Board. Working with the executive team to understand business objectives and stakeholder dynamics, then building comms plans that translate Vocus's enterprise network and infrastructure investment into measurable engagement with journalists, analysts and Australian industry.
A decade leading communications, marketing and product strategy at the centre of Australia's biggest telecommunications transformation. Advisor to the NBN CEO, CCO and Board on communications and crisis. Multiple Spark and Gigabyte award winner.
End-to-end comms and content programs for the world's largest tech brands — from strategic positioning through to execution. Working directly with senior comms and marketing teams to translate complex enterprise products into messaging that resonates with B2B audiences and decision-makers.
Clients: Google, Microsoft, Adobe, Oracle, Intel, IBM, HP Enterprise, Lenovo, NextDC, Dropbox, Accenture.
Grew APC's website from negligible traffic to one of Australia's largest online tech communities — 1.5m page views and 500,000+ unique readers per month. Coverage syndicated across The Bulletin, The Australian, Sydney Morning Herald, The Age and major inflight magazines.
Built a news website serving the under-served Australian business traveller market to 250,000 unique visitors per month inside a year. Attracted advertisers including Telstra, Toshiba, Virgin Australia and Emirates.
Founding management team member. Built and led the volunteer news team covering Australian broadband and telco, growing the site from startup to the largest online tech community in Australia — which it remains today.
Education: BA Journalism, RMIT. Awards: NBN Co Gigabyte RARE award · Quarterly Spark award · Best New Journalist (Highly Commended) · Best Technology Reviewer.
Apps & AI
Independent native macOS apps designed and shipped end-to-end. Currently shipping ScreenshotTray — beautiful, fast screenshot capture and AI-powered naming for macOS.
Visit TrulyUsefulAI also runs through my comms work. I've built practical workflows for coverage analysis, proof-point mining and content recutting. AI accelerates output — but the harder, more valuable work is strategy, stakeholder navigation and judgement on what's actually fit to ship. That's where I spend the time AI buys back.
Selected work
Award-winning launch campaign that introduced Starlink-on-Vocus to Australian enterprise and government audiences.
Built a national executive profile program turning Vocus's technical leaders into go-to industry voices.
End-to-end communications and services delivery for medically dependent customers — driven from conception to launch with Minister-level sponsorship.
Multi-channel migration campaign across direct mail, GP/pharmacy distribution, hospital displays, radio and press — engineered for measurable behavioural change.
Stood up NBN Co's first direct-to-public publishing channel, working with C-level executives to shape cadence and editorial voice.
End-to-end content campaigns for Google, Microsoft, Adobe, Oracle, Intel, IBM, Lenovo, HP Enterprise, NextDC and Dropbox.
Grew Australia's most influential computer magazine's website from negligible traffic to 500,000+ unique readers per month over seven years as News & Online Editor.
Native macOS app for fast screenshot capture and AI-powered naming. Designed and shipped end-to-end — Swift / SwiftUI, Sparkle autoupdate, code-signed and notarised.
Practical workflows for content production, coverage analysis, proof-point mining and content recutting — designed so the human stays in the seat that matters.
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