Here’s why:

• Create your local listing on Bing.com. You create a business page just like you do in Google Places. The listing will be shown in Bing local searches on Bing.com typically above the organic searches.
• Create your own unique mobile site right in the portal. Mine is http://bbp.ms/vawigk. Make sure you grab your own link when you create yours as it is hard to find in the control panel after it has been made.
• Create deals, events, and promotions and even unique QR codes for your deals online.
• When you create a deal, Bing will post the deal right on to your Facebook page when you select to do so.

You can set up your own page here: http://www.bingbusinessportal.com to find out all that this new Bing Business Portal can do visit their FAQ page. It all starts with claiming your listing and then updating your business information as appropriate. You will need to verify yourself as the business owner once by phone PIN or regular mail, but once set up you have full access to all the tools.

With localized searches and a mobile presence an important tool to being found online today, this application is free to use and really worth a careful look. Bing has done a very nice job making this local site a valid business tool, not just a placeholder page.

These two updates focus on links, content relevancy, and optimization techniques. All of these Google has deemed to be “unnatural” and thus warranted of being filter out of their index. But, in the process many legitimate businesses have seem their income drop to nearly nothing and are scrambling to remediate their website.

What’s the Future Impact?

From my personal perspective these are the long term impacts that affect the search engine optimization industry:

1. Link building will have to happen naturally through great content and article marketing only to high value industry niche sites. This means a higher level of writing and no more article spinning or article placement on a number of sites.
2. Website content must no longer be considered thin but in-depth unique and informative. This requires a better level of writing and a clear strategy for content creation.
3. Want to create a website mainly to make money off of AdSense ads? Better find a new way to make money. It appears that Google is really filtering out these types of sites that typically try to build placement with “easy” links and have thin keyword dense content.
4. Watch the level of keyword density. It used to be that to move a site we worked on a 7% keyword density. Now we can only strive for between 1% and 2.3% or so and not get dinged by Google as overly optimized. It means that content really needs to be readable first and optimized second.
5. Off site conversations need to be beefed up on social media with links and information pointing back to the parent website, but in a meaningful way. That means a real conversation with followers not a commercial in every update.

Search engines are rewarding quality, large, authoritative websites that are consistently working to provide a rich information experience to readers. If you are looking for a firm to help you position yourself for this new world of search engine optimization, I invite you to check us out at www.mccordweb.com.

1. Name
2. Address
3. City
4. State
5. Zip Code
6. Country
7. Main Phone Number
8. Five Service Category but only from Google’s list
9. Five of your own categories
10. Latitude and Longitude

That’s it! No keyword dense title or business description, nothing  more than the list above. If you are approached by a supposed Google Places optimization service that says you need a special title and more keyword density, understand that they are not selling a program that they can deliver. You can only affect changes to the above elements.

If they say they will load hundreds of reviews, steer clear of them. There is no faster way to get your listing banned on Google Places than to have suddenly a bunch of new reviews suddenly appear. Once banned, you may never be able to get back in and with a strong location focus as the future of search, you could really be creating future problems for yourself.

For more information you can check out the attributes on this Google page.

In the meantime understand that Bing is much more than advertising on the Bing.com search engine. Bing results and Bing advertising is shown on the Yahoo, Bing, and even the Facebook platform. Of additional importance just this past week was Bing’s announcement that throughout the summer they will be rolling out a very tight search integration with Facebook.

From the images released, it appears that when you will search on Bing in the future, Facebook friends faces and comments about a product or place will appear on the left sidebar of your Bing search results page.

All in all, both statements are big news and let us know that in the bigger schemes of search there is some serious consolidation happening behind the scenes between the key social players like Facebook and Microsoft now known as Bing.

For $100 here’s what we do:

1. Consult briefly with you to identify your selected service or products you would like to promote.
2. Create a series of ten 140 character tweets on your Twitter account that link to a variety of your services or products.
3. Monitor your account over the next week and select these specially created marketing tweets to be shown as your sponsored tweets in the Twitter advertising control panel as they appear online.
4. Send you an executive snap shot report of Twitter activity at the end of your first month of activity that will show your all time click activity and new followers.

Please note: We cap our time for all set up services at 1.2 hours. Additional time may be purchased at $80 per hour.

Additional Twitter Services

Additional services such as landing page creation, creation of special white papers and downloads to be used in sponsored tweets are available at an extra charge. Please contact us for details.

Account updates after set up are billed at our hourly rate of $80 and can be scheduled or done on demand.

Our Recommendations to Get The Most Out of Twitter Advertising

• Periodically update your promoted tweets to show new services and products as old updates will get stale and generate less activity over time.
• Consider trying local metro regional markets if you don’t sell nationally. You’ll only get one targeting selection in your advertising account so consider trying several over time to see which give you the best results.
• Consider driving traffic to a special Twitter landing page that contains a special offer or download in order to evaluate the success of your Twitter program beyond new followers and clicks.

Why don’t you contact us today to see if your Twitter account is eligible to show sponsored tweets on Twitter right now. Not all accounts may have this option yet so let us help you to check.

Social Media is NOT:

1. A platform for you to have every status update be a commercial about your services and products.
2. One sided and all about you the business.
3. Where you dominate and set the conversation.
4. A sales lead generation platform.
5. An after thought where you may post or update your profiles once a week or once a month.
6. A self propelling site. Build it and they will join should not be your mantra.

Social Media IS:

1. A great information exchange opportunity.
2. Where you can soft-sell your services once you have established credibility.
3. Enjoyable due to the richness of interaction with followers and fans.
4. Can bring you business and networking opportunities.
5. Consider it a public relations and branding tool.
6. A marketing endeavor that should have a goal and purpose in your overall plan.
7. Important as a part of your total online exposure.

If you are looking for well written and informative status updates and tweets for your Facebook page or Twitter account, make sure to check out our affordable service programs.