WebStyle

Twitter Dos and Don'ts

Tricia — Sun, 01 Nov 2009 23:49:19 +0000

Useful Tips for Twitter

These days it seems that you can't escape stories about the latest social networking phenomenon, Twitter. With all the hype and celebrity endorsements, lots of people are asking “how do I use Twitter?”.

There are plenty of sites out there that will tell you how to use Twitter, but not so many to warn you of the pitfalls.If you take a minute to learn from this list of handy Twitter tips then you'll be Twittering away with the best of them.

DO watch what you say.Unless your updates are protected, anyone can see what you are currently Tweeting.Bear in mind the story of the girl who managed to Tweet her way out of a job because a hiring manager read her thoughts on the position she interviewed for.

DON'T use Twitter for a chat client. No one wants to their screen full of irrelevant Tweets from a conversation they're forced to eavesdrop on.

DO remember to retweet other people. This can be a good way to build up a following of likeminded Twitterers.

DON'T endlessly try to sell things.Okay, we get it - you have your own blog.Twitter is by no means one way traffic - tweet back!

DO follow people back, but….

DON'T be offended if someone doesn't follow you back.Users with tens of thousands of followers are unlikely to see your Tweet through the hundreds of other tweets anyway.

DO try to be funny, entertaining, informative and creative with your tweets.

DON’T auto-DM.This is the Twitter equivalent of spam and a faceless “hi – thanks for following” is impersonal and can be off-putting.

DO use it to ask other people for help.Once you have built up a reasonable following you’ll find it easy to find answers to your questions in no time.

DON’T twit anything if your message is going to exceed 140 characters. Spreading a message over multiple tweets is just going to confuse and irritate your followers.

These handy hints should be enough to get you started. If you are likely to spend a significant proportion of your online time on Twitter then there are plenty of guides on the net telling you how to use Twitter effectively.

Could SEO help your business survive the credit crunch?

Tricia — Sun, 01 Nov 2009 23:46:24 +0000

If your business is struggling in the recession, you’d probably never consider spending money employing people to sort out your website. You might think in the current economic climate there are surely much more pressing things to be spending your cash on – you need to keep your business afloat and it’s tough enough just to keep going, let alone expanding online as well. It may be a logical thought but in fact ignoring the potential of the online market completely is probably one of the worst decisions you could make right now. In fact, almost all the businesses that are still thriving in spite of the recession are succeeding because they have a strong online presence, and are bringing in new customers through Google. Remember, times may be hard for businesses but they are also hard for consumers, and more and more people are turning to the internet for the best deals on all kinds of products.

It can be difficult to get your head around the minefield that is Google and internet marketing, but with the right approach and a bit of expert SEO, anyone can improve their site and see a huge improvement in the number of people visiting, using and buying their products. With countless websites offering competitive discounts and deals on every type of product online, it’s the ones who fail to take advantage of the internet who will suffer most. Think about it, of the huge brand stores that have gone into administration over the last few months – Woolworths, Zavvi, MFI – they all had limited online resources and nothing to offer compared to their main online competitors.

Internet Marketing and SEO is an area that has barely been hit by the recession. The ability to manipulate online resources and maximise a website’s potential is more in demand than ever and even in the job market there are still plenty of vacancies for SEO training and internet marketing. Clearly more people are beginning to realise that it could possibly be the only way to beat the credit crunch and stay ahead.

Use Email Marketing To Make Even More Money

Tricia — Thu, 15 Oct 2009 19:43:15 +0000

Some people reading this might be wondering what an autoresponder really is. An autoresponder is an automated emailing software or service. But why would anyone want to use one? Stop and ask yourself how many people opt-in to your website but do not buy anything? Could you make money by mass emailing all those people another offer at a later day? All that effort to build traffic just went to waste because it relied on a single impression of your website. Some people will need to look at a product seven times before deciding to buy.

Autoresponders can send out daily offers to the visitors who used your opt-in. By emailing your list of visitors, you have an increased opportunity to make sales. It could be that the person was hungover or not thinking clearly when they first saw your offer. Suddenly they get your message and have no idea why they passed it up and then make the buy!

Now you know why they say that the money is in the list. It’s true. Autoresponders let you continue to add addresses to your mailing list from your opt-in. The larger your list the happier you will be! Think, if you had a thousand subscribers to your autoresponder, you would have the ability to send them all a new offer whenever you wanted, by pushing send on your software or service. You need to be sure you have a good autoresponder, though, so your emails do go straight into people’s junk mail folder. Try searching Google for autoresponder reviews before you buy an autoresponder.

Some other searches you might try are for GetResponse review and AWeber reviews. Do some researching before you buy an autoresponder because it can be tough finding a reliable service.

So what is holding you up? Get out there and start farming your mailing lists!

How To Generate High Quality Traffic With Google Adwords Key Selector Tool

Tricia — Thu, 15 Oct 2009 19:22:16 +0000

As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. When creating each ad, Google Adwords Keyword Selector Tool can be the best companion for pay-per-click managers and Adwords users; this was emphasized by Google Adwords expert, Perry Marshall.

Among the benefits that this free tool can give you are as follows: finding the most popular and profitable keywords in your niche, and drilling related keywords useful in your other campaigns. Keyword Tool helps you polish your ads when what you have made is not performing well; if what you have written is not being clicked enough, it could mean that you have used low-traffic keywords that are ineffective.

Below are some tips to help you utilize Google Adwords Keyword Selector Tool in your Adwords campaign:

1. Come up with a broad search. Using very specific keywords or keyphrases with regards to Google Adwords may not be a good idea because you only get mediocre results. Come up with a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.

2. Use a set of similar keywords as you create different ad groups. Monitoring those that generate results and those that don’t becomes easier when you design a new ad group for every campaign. In addition, you can refer to the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool so you can easily narrow down your search.

3. Use a ‘negative keywords’ strategy. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. Use the Site Content feature if you don’t know where to start. Related keywords are offered after Google has scanned your webpage and your site’s content. If your homepage supplies information on trends and services in your marketplace, these are powerful keywords for your specific niche. Once the scanning process completes, keywords related to ideas and topics will be displayed in your results.

5. Include your location. Including the location (a town, a city, or a state) to the key term or key phrase is very crucial. This is especially important if you offer products or services within a particular zone or area; the traffic you can generate from these keywords may be much higher than a general search, and will get you highly targeted, even qualified traffic. To determine your ad campaign’s best combinations, append a keyword or keyphrase with a location.

Site Maps For SEO

Tricia — Sun, 04 Oct 2009 02:09:16 +0000

As a part of Search Engine Optimization or SEO Services, it is very important to create a site map. Besides making it easier for your visitors to get around your web site, you make it easier for robots to crawl your page so you can be listed in search engines.

My experience has shown that when a site map is not used, it is very likely your entire web site won’t be crawled. In the past, I have had navigation on all my pages on my web site, but when I checked google or yahoo, not all my pages have shown up. Using a site map seems to solve this problem. Your site map does not need to be fancy. All you have to do is to create a simple page and list every link in your web site. Also, make sure that the site map is made by text links. Don’t make links with images.

Google now has a program called “Google Sitemaps” that helps your web site with google search engine indexing. In brief, this sysem can let you to keep google informed of when you make changes to your web pages.Google suggest that it i better for you to have updated search results when it crawls your site, it is better if you can offer some information about your pages such as how often a page changes and when a page was last modified. It is very easy to setup. The simple way is to create an XML document and then upload it to your server.It is easy for goolgle to know the document’s location in your google sitemap account. As it is easy to understand the process of google’s sitemap feature and create the XML document, webmaster and web developer should easily be able to implement it.

SEO Your Blog Post With These 3 Simple Tips

Tricia — Sun, 04 Oct 2009 02:00:20 +0000

For many blog owners, they fail to capitalize on search engine traffic because they have no clue as to how to go about optimizing their blogs. Failing to bring in targeted traffic is one reason many bloggers stop trying to make money with affiliate programs and find the next scheme to jump into.

If they understood how easy it was to SEO optimize their blog post, they just might get the free organic traffic they need to be successful. All it takes is just three simple steps. By following these easy steps, you can increase visitors and be the difference in a blog that creates the owner virtually no income or one that becomes a great source of additional income.

Follow this advice to optimize every blog post you write and start taking advantage of free targeted Internet users.

For starters, you should make absolutely sure that your article addresses are SEO friendly. If you use a free blog service like BlogSpot, this is done automatically and cannot be changed. If you’re a WordPress user, then set your permalinks so that the code produces SEO friendly url’s when you create a blog entry.

The way you do this in WordPress is to click on the Permalinks tab, and check the button along side the Custom field. Next you’ll put a percentage sign followed by the words Postname. {Immediately after the words postname, Now} put another percent symbol. This makes sure your blog will have SEO friendly post.

The most important tip on SEO optimizing your blog is to put the keyword in the Title of your blog. Let’s say you’re blogging about to make fast money, then use these keywords in the Title of your blog and your blog post. What you don’t want to do is put unrelated keywords in your Title. Using the keywords in the Title, then you’ll rank higher than if you name the blog something that does not tell the search engine what your blogs about.

The next requirement is to use your keywords in your Post’s title. If you’re trying to lure people to read your post about ebay to make money at home, then your keywords need to be in your post title. Forget about using non relevant titles like How I Make Money With Auctions. If you do this, the search engines will have trouble determining what your post is about and you won’t attract the right kind of traffic. If you’re using Adsense to monetize your blog, this is a very important tip to get targeted traffic for high paying keywords.

Implementing these 3 simple tips will go a long ways in letting the Search Engines know what subject your blog post is about. By making it easy easy for them to understand what your post is about, they’ll rank your post higher in their listings.

Now the only thing you’ll need is to build links to your blog and blog post. But alas, there isn’t enough room here to go ito the details of link building. Get used to optimizing your blog and blog post before tackling the chore of building links to your site.

The Difference Between a High Ranking SIte and Ranking High for Keywords

Tricia — Mon, 21 Sep 2009 04:14:15 +0000

Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.

So, what exactly is a search engine ranking and how can it benefit your Internet business?

In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.The results of that keyword search is a listing of websites that contain related content of the keyword searched.

Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. However, obtaining a high position does not mean the site is ranking well. It simply means it ranked well for a single search term.

I personally like to refer to each of these results as page positions because a few years back Google introduced a system that gives each page of every website a page rank. And it can become confusing to talk about achieving a high page rank when it can refer to either a high page position or a high Google PR (page rank).

It may be more helpful to think of ranking in a more general sense. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results

When you understand page rank in this way, you will not fall for some of the more unscrupulous SEO services online that promise to help your site rank high in Google or any other search engine. Many SEO services will offer to rank your site well for keyword search terms like, “Sam’s Pest Control, San Francisco”. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.

Offering to get your site to rank well for 10 or 20 keyword search terms that drive little or no traffic to your site is worthless as it offers absolutely no real value to the site owner at all. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.

What good does it do for your business to have the number one position for the keyword search term, “Sam’s Pest Control, San Francisco, CA” if no one ever uses it to find a pest control business in San Francisco, Ca?

On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.

Sam’s Pet Control, San Francisco, CA is very easy for any SEO savvy person to achieve. In fact it could be done in less than 15 minutes and the SEO scam artist doing it could continue to charge poor Sam a $64.00 monthly fee for seemingly maintaining that number one position month after month.

The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online. Learn more about Redding search engine optimization services at ReddingSEO.com.

Work at Home Moms, how to blog

Tricia — Wed, 16 Sep 2009 23:32:44 +0000

Wahm Blogs

Blogs are here to stay, and many Wahms are taking advantage of the trend. Making money with blogs is a popular choice for many work at home moms. Setting up blogs is simple and updating is relatively easy. When you compare blogs to other types of websites this is especially true. Within just a few minutes, you can set up a professional looking blog for free and start your Wahm blogging business.

A blog is an easy to update website that looks sort of like a journal. Make an entry at least once a week, the newest entries appearing at the top. Normally entries are short articles of 200 to 500 words. Readers use a blog reading program to visit the blog or read new entries. Readers can also comment on entries and provide links between their own blogs and your blog.

With blogs, the opportunities are wide open. Choosing a blog topic is as easy as looking at your own life for inspiration. There are blogs about every topic, from gardering to make-up to celebrity news. Do some research on the Internet to investigate if people are interested in the blog topic you have in mind, before you actually start it. If you have a dedicated group of people who are interested in your topic, it doesn’t have to be a populair one.

Make sure to stay within a fairly small “niche when picking a topic.” The term niche is used to describe a group of people who have a similar interest. There are big niches – like working at home – and small niches – like tips for training your cat to sit on the toilet. A happy medium between a populair topic and a niche interest will help your blog get plenty of readers. Some topics, like working at home or parenting, are too broad and have too much competition for readers.

You can use a free blogging platform like www to set up your blog.blogger.www or com.wordpress.com. There are also a half dozen others to choose from. Use the blogging platform to make your first entry into your blog, it will walk you through it.

It’s time to monetize your blog when you’ve made a few entries into your blog. This means you’ll be making specific changes to your blog in order to make money. Use Google Adsense or Chitika, contextual advertising programs, it is one of the most populair ways to gain income from a blog. Contextual advertising pays you for each time a reader clicks on one of the advertising links on your page. To place advertising on your page that relates to your page content, the advertising program will scan your blog entries for keywords.

For example, if you have a blog on children’s television and write an article about Sesame Street, the ads appearing next to that article will have to do with that program. They might be links to shopping for Sesame Street items, or an ad for vintage Sesame Street collectables selling on ebay.

Using Google Adwords Keyword Selector Tool For Effective Ad Campaign

Tricia — Wed, 16 Sep 2009 23:32:16 +0000

As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease.

Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. Google’s Keyword Tool is very helpful at focusing your efforts if your ads aren’t working; if your ad is only using low volume keywords, there’s a possibility that your Adwords ads won’t be clicked on enough to make your ad profitable.

Here are some additional methods for using Google’s Adwords Keyword Selector Tool to successfully create your Adwords campaign

1. Start with a broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Start with a broad search alternatively and dig into the results with the “synonyms” tool that provides variations and more suggestions as a part of the results.

2. Using a similar set of keywords, create different ad groups. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. There is a ‘relevant keywords’ feature built right into the Adwords Keyword Selector Tool (that you can use) that will make it easier for you to narrow down your search.

3. Use ‘negative keywords’. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. Use the Site Content feature if you don’t know where to start. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. After the search process, you will be given a list of targeted keywords related to these concepts and areas in the search results.

5. Location. There are many advertisers that don’t realize how important adding geographic modifiers to your search phrase (like a city or state) really is. This can be important if you provide products or services that are geographically specific; the visitors you get from these types of phrases might be better than a less specific search, and will provide more qualified traffic to your site. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.

Marketing with Google Adwords is an effective technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online. .

Your Best Option Is Free Website Traffic

Tricia — Wed, 16 Sep 2009 23:19:13 +0000

traffic promotion

The internet is loaded with ways to generate free website traffic and the best methods are right at your fingertips! Some companies offer you -search engine optimization packages- or -traffic building services,- which can be good options for those who don’t have time to bother with traffic driving. However, if you’re looking to save money — and are willing to put in a little effort — there are plenty of ways to attract free website traffic to your site.

The people who generally opt out of using free website traffic are people who want many clicks on third-party ads. If that is your situation, and you are making most of your money from those clicks, it is a viable option. You have to weigh what you make with those clicks, versus what you are paying to get them. You also have to ask yourself if this is the kind of traffic promotion you want to do. Paying for traffic won’t necessarily garner fans for your site.

One of the biggest trends to attract more free website traffic is to develop a blog. What began as a personal journal shared with the virtual world has turned into a necessity for successful business websites. Some site owners hire writers to blog for them to keep content fresh and interesting. Use the blog to offer a small taste of what you have to offer on the rest of your site.

Another way to get free website traffic is to use search engine optimization. In order to do this, you’ll need some idea of how search engines work. You don’t have to be an expert — or hire one, either — if you don’t mind experimenting a little. Don’t let professional traffic promotion sites tell you otherwise. Don’t think of the internet is an ocean swimming with -search engine optimizing sharks- looking to gobble up all your hopes of more website traffic. Rather, it is a multi-layered ecosystem where different people, at different skill levels, can all thrive if they just learn how to get around. Of course, the option to hire someone is always open to you.

The most important thing to know about getting free website traffic is this: You need to have a good site. It needs to be focused, with easy-to use, relevant information that will provide something for the reader. All the traffic promotion in the world will be of little use if your site is sub-par. You may see some increased traffic temporarily — but if your site doesn’t do what it promises, then your success won’t last. There is no substitute for a good product.

WebStyle

Twitter Dos and Don'ts

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