Content Management System for Doctors

Our medical websites for doctors contain a content management system which allows you to make changes to your own site at any time. Upon completion of your medical website, we offer training to your staff to make sure you fully understand how to make your medical website work for you.

Search Engine Friendly Medical Website

It doesn’t matter how beautiful or professional your website is if it can’t be found online. Our websites are search engine friendly and ready to be optimized. An optimized physicians website will be picked up by all the search engines and be seen by visitors when they search a term.

Why Medical Practice Websites are Important

Control your online presence

Whether a friend recommends a physician or a patient is referred to a new specialty physician, the most common thing to do is search for that doctor online. What will they find about your practice? Will it be an online listing with reviews that you can’t control? Or will it be a carefully designed website that you control to tell your whole story, to share successes and to explain to patients your approach to their healthcare. More and more patients and their family members will do online research before going to see a new physician. Be sure that what they find about your practice is professional, accurate, informative and friendly. We’ll help you achieve all of those goals with health care website design.

Enhance your medical practice’s credibility

Since the internet is so widely used today, it’s expected that you’ll have a presence on the web. What happens if they can’t find a website for your medical practice or dentist office? They’ll either move onto another physician or they’ll find a site that you can’t control with reviews and other information. Who knows what could be on those sites! Plus, you’ll have the chance to tell people what makes you different and why they should use your services instead of another physician in the area.

Increase Revenue

Your website is the perfect place to explain to potential patients about elective procedures. Yes, some of that information can be found other places, but why make them go find it elsewhere? If they get to your site, give them the information on the procedure, how they might pay for it and why they should choose your medical practice or dental practice to perform it for them. Your website is also a good place to promote products that your patients may need such as supplements, skin care products, dental care products, etc.

Health Care Website Design is a post from: The Web Shoppe

WordPress is a great blog service and CMS (content management system) – it is easy to use, it’s very search engine friendly, and it gives the user a good sense of administrative control. It can only offer so many design themes though as a standardized service. So that’s where a different solution is needed. If only you could really customize the graphics on your WordPress blog, the service would pretty much be perfect.

Well, good news – now you can. The Web Shoppe will take your WordPress blog and turn it into something really original and directly suited to what you’re offering. We offer a wide array of helpful web design solutions, one of which is WordPress theme design. From specifics supplied by you, the user or business owner, we will create a custom WordPress theme that really makes your blog stand out and look coherent. Product logos can be matched, you can give your blog the exact look you want, and you can have a custom theme designed that speaks volumes about yourself or your business.

Design logos are not the only thing to which custom themes can be made congruent. For instance, you can incorporate the look of a retail store front into a design. If customers are used to seeing a brick building with your business name in bold letters on a sign in front, imagine how much the incorporation of that image into a theme will enrich a blog that talks about the store’s products? There will be instant recognition when a user who has seen your site comes across your blog.
Another strategy is to customize the WordPress design theme to match an already existing website for the business. Again, this will instant connection and recognition in the minds of potential customers.

With a customized WordPress theme designed just for you, your blog will become a unique and individual web experience rather than just another WordPress blog, which are increasing in number each day. We handle all the work and give you an affordable way to make the acclaimed and user friendly WordPress CMS your own. We will help you achieve an original, artistic, and cohesive addition to your personal or business website.

Custom WordPress Theme Design is a post from: The Web Shoppe

These changes would be design and content level changes. Also, this analysis will influence your other initiatives which you carry out for your business. You have a Facebook fan page for your business; however, you lag behind in getting a clear idea about measuring the response of your drives and activities. With the following few tips you can analyze your Facebook fan page traffic and help you in measuring the level of your interaction with your followers.

1) Using the Facebook insights: The new Facebook insights have a number of features and effective metrics for fan page managers. These include the page tab analytics along with things like of tracking the likes and sharing done over the Facebook on your business website or blog. The insights help you in getting fan growth graph, wherein you can check rise or fall of fans on a daily or monthly basis. Also you check the demography of your fans via fan demographics.

This tool will help you with details about your fan’s demography along with giving their age group as well as the male and female split. If you are interested in digging deep and check out the geography of your fans, try Fan Geography in Facebook insights. With this you can make out where your fans belong and the places or cities they belong. This analysis will help you focus on the location or cities which suit you the best for your business. Also, you can find out the level of interactions which are preferred by your fans through things like comments and their likes on your fan page. So if you have un-subscription more in a week, you can refine your strategy to attract people towards your Facebook fan page.

2) Trying third party tools: Apart from trying these Facebook tools for your fan page analysis, you can certainly try some third party tools which can be used for measuring the performance of your fan page. There are many vendors which render tools to gauge the performance of your Facebook fan pages. These tools can provide you details which you cannot collect from the Facebook tools. The third party tool- ‘Webtrends Facebook analytics is a fantastic tool which helps you to set up your custom tab that supports HTML language. This tool helps you in getting all the transactional details like the flash application and the custom tabs, which is not possible using the Facebook insights. Also, it can measure the number of email signups carried over your fan page.

3) Using Google analytics: If you love using Google analytics then make sure you can do wonders with this tool for measuring your Facebook fan page. You can get better insight about your fan page story, right from getting whole lot of statistics, traffic sources, keyword searches, geographical locations along with number of powerful maps and reports. You just have to integrate this tool with your Facebook fan page with proper method using FBML application. The Google analytics will monitor all the visits of your fans to your Facebook pages where you have included the code.

There are other ways also to gauge the performance of your Facebook fan page; however, these three discussed above would suffice all your needs. The data or reports which you retrieve from these three discussed analyzing tools will help you check the flaws in your strategies. In this way you can simply tune and refine things and get back in business with success. Try them out, they are worth using.

About the author: Brianne Walter is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of books. Recently an article on astro gaming attracted her attention. These days she is busy in writing an article on clean energy.

3 Tips to Analyze Facebook Fan Page Traffic is a post from: The Web Shoppe

Logo Redesign

I found this tanning salon logo at yourlogomakesmebarf.com. Well, I don’t know if I’d go that far, but it does need help. The large graduated sun looks very dated and takes over the design. Your eye is drawn to the yellow center of it where there is no information at all. The name is somehow lost in all the orange and I’m pretty sure the tree-shaped ‘T’ isn’t helping. Mocha Tan could be easily forgotten with this kind of logo representation. Forgetting for a moment that every tanning salon in the universe uses a sun and palm tree in their logo, let’s assume the client specifically asked for these elements, and see what can be done with a quickie makeover.

Color Palette

First I came up with a less traditional and more relaxing  color palette to work with. I chose colors that gave me the feeling of sand, sea, sun and a mocha tan.

Elements

I found a delicate and appealing palm tree silhouette to work with, added sand, sky and a big orange sun. The name font is light and carefree for a vacation feel. This logo looks better than the original to me, but feels a little boxed in and predictable.

Outside the Box

I like this better. I broke the elements out of their box and made the sun a part of the name. The tree shape is visually interesting on a white background, and the name could potentially stand on it’s own now and still be recognizable. Better, but I don’t think I’m getting the mocha feel across.

Mocha Feel

I would go with this one because it seems to best represent the name Mocha Tan. Both the palm tree and sun are still there, but played down in a way that gives this logo the contemporary feel it needs. The mocha color has really taken over in a good way to promote branding and name recognition, and I think keeping a large circle in the design might make for a smooth transition from old to new.

If you’ve got a logo that needs a little something, give us a call at (218) 422-0000 or use the handy contact box on the upper left to tell us all about it. We’d love to help!

Logo Quickie Makeover is a post from: The Web Shoppe

Features of the comment plugin:

1. No repeated authentication is required: If you are signed on to the Facebook, and would want to comment on a third party website that has this plug in installed, you need not take the pains to authenticate yourself in the website for you to post your comments. Alongside your comment your image too will be displayed hence reducing the spam possibilities.
2. Post comments based on your choice: This new comment system can be very helpful if you want to post in different pages that you administer. Simply click on “Change” link which is next to comment button and you would be easily able to navigate.
3. Post the same on your Facebook profile as well: Tick the option “Post to Facebook” while you are posting comments at a 3rd party website and the same will be cross-posted onto your profile for your friends to view.
4. Option of synchronization of comments of friends on Facebook as well as website: If your post has any friends comments, that too would be reflected on the 3rd party website and would be a part of the discussion. This stands as a seamless connection between the Facebook and website.
5. Display of comments: A social algorithm governs the organization of the comments. This displays the comments made by friends and also the ones that actively participate in the discussion.
6. Options of administration for comments: A good back-end management system is provided to manage the user comments. This is very helpful to manage filtering of spam.

Plus points of this comment system: Fairly reduces the spam count in the system. The owner as well as the user can find all comments at one place. It simplifies the commenting process. The visibility is more as your posts go onto the third party websites. This serves as a great promotion opportunity for Facebook account holders. Your sharing process with friends is no longer cumbersome as you have an option to share your 3rd party website comments on your Facebook profile as well. Deletion of comments is also easy as deleting your comment on the website also deletes on your Facebook profile as well.

Scope for improvement: The comment system needs to improve more on the social algorithm and display the comments that are being posted. In case of more comments, you need to scroll a lot to view the desired comment. The loading time of comment box is slow. You need to have Facebook account in order to comment. If Facebook is blocked in your office, you cannot comment. This creates privacy issues as the comments go onto a 3rd party website.

It is just the thing that you need if you are a blog owner as it generates great visibility. Among all other plugins available this one stands best owing to the functionality.

About the author: Brianne is a blogger by profession. She loves writing on gadgets and technology. Beside this she is fond of books. Recently an article on Samsung Galaxy Tab accessories attracted her attention. These days she is busy in writing an article on home security systems for her blog.

Facebook’s New Comment System: You Need to Know is a post from: The Web Shoppe

The Moorhead Center Mall Site – Before Redesign

If your website needs a fresh look to better represent you, give us a call at (218) 422-0000 or use the handy contact box on the upper left to tell us all about it. We’d love to help!

Website Design: Moorhead Center Mall is a post from: The Web Shoppe

What type of social media are you having the best success with?

Facebook and YouTube are our strongest social media avenues, but we’re active on Twitter and have a strong following there as well.

Who is your target market? Describe your average customer.

Our average customer is a middle aged white male farmer. Our target market, from a social media standpoint, is not only that farmer, but his wife and children as well – the influencers of these farmers.

Do you combine multiple types of social media or are you focusing your energy on just one?

We focus our energy on what works and where we can find most of our fans. We spend a lot of time (and money) on Facebook, and we concentrate on YouTube heavily because our Video Demos are a key asset in our sales process. Customers can make their purchase decision based on these Demos – and when we’re dealing with a $250,000 tractor or combine, that portion of the sales process is crucial. Twitter just doesn’t have the numbers – that’s all it’s missing for us, because it’s the perfect engagement platform. I learn a ton from our farmer friends on Twitter.

Which others did you try before focusing you energy on this one?

We’ve dabbled in forums, but they didn’t turn out like we’d hoped. We’re happy with the social media options we’re taking advantage of.

Would you recommend YouTube to other businesses?

Definitely. If you’re not using social media, you’re missing out on a ton of potential business. Today’s consumer needs to feel a connection – social media is the best way to make that happen.

What strategy has gotten the best results?

Connect first, sell later (if at all). We’re using social media for business in that order: be social with the media available and business will come. It’s worked so far.

Is social media for new customer acquisition, customer service or brand awareness?

All of the above. For a 3-4 year old farm equipment dealership, brand awareness is key. Getting our name out in front of people is #1 at this point, but social media has served and continues to serve all three of those options.
How do you find topics to share through social media? Conversations with customers, things happening around our store, and email newsletters/other social media channels.

How do you measure results?

Numbers of fans don’t mean anything unless they’re engaged. If we’re not connecting and having conversations, and inviting fans/followers/viewers to our conversations, we’re not getting anywhere. Facebook and YouTube provide very good analytics to keep track of how things are going and we use a few different services (as well as simply paying attention to what’s going on) to keep track of our mentions, retweets, and other Twitter measurements to learn from what works and to stay away from what doesn’t.

How do your results compare to other traditional forms of marketing?

There aren’t a lot of direct sales coming from social media – but it gets the word out about our business. The best part about social/digital media is how fast things can be changed. If you put an ad out, that’s the ad that runs. If you post a blog or a Facebook status and something’s wrong, just edit it or delete it and try again.

How much time per day/week do you dedicate to social media marketing? About half of my time – 25 hours/week – is dedicated to social media in some way or another. You don’t have to devote that much time to be successful, but to reach the level we’re at with social media, you need a dedicated specialist to stay on top of changes, find content, post what needs to be posted, and respond to engagers.

What advice would you give to another business to start similar social media?

Don’t try everything you’ve ever heard of. Yes, Google + might be the hot new thing, but are your customers there? Stick with what works. It’s better to be great at one to three social networks than to be overwhelmed and on every available platform.

How can people contact you?

Feel free to contact us on twitter at www.twitter.com/TitanOutlet

Facebook Fan Page at www.facebook.com/TitanOutletStore

Watch our videos at www.youtube.com/TitanOutletStore

titanoutlet@titanmachinery.com to email us.

I can be reached at alec.winmill@titanmachinery.com

218-233-3700

twitter at www.twitter.com/al_winmill

Al Winmill of Titan Outlet Store on YouTube Success is a post from: The Web Shoppe

Rikka Brandon, President (Executive Recruiter)

Rikka Brandon,  President (Executive Recruiter)
Building Gurus
Rikka@BuildingGurus.com

What type of social media are you having the best success with?  

LinkedIn

Who is your target market? Describe your average customer.   

Our target market is manufacturers or distributors of building products or building materials.  Typically, they have around $300-800 Million in annual sales and around 1500+ employees.

Do you combine multiple types of social media or are you focusing your energy on just one?   

We are pretty heavily focused on LinkedIn. We are also on Twitter (but just barely).

Would you recommend this to other businesses?  

Absolutely. It is a great way to build a relationship where none has existed before.  However, if you spam people or are clearly just out for your own interests you won’t have much success. LinkedIn is full of people who are “wired” to network.  They will help you grow your business if they can see a value for others (and maybe themselves)

What strategy has gotten the best results?  

We have primarily used LinkedIn to build relationships with candidates.  We have had the greatest success from using InMails customized to the individual with an offer that should be of interest to them (typically a new job that matches their background).

Is social media for new customer acquisition, customer service or brand awareness?

We have gotten clients from it, but 2012 will be the first year we have had any focused effort towards customer acquisition via LinkedIn.

How do you find topics to share through social media?

Ha, I am never short of things to say or opinions!   But, we have developed a content platform and will execute on that in 2012.

How do you measure results?  

Money.  Basically, free resources aren’t free.  They take my time, my energy, or my staffs.  They need to have an ROI for me to think it is worth it.  Last year we can tie about $200,000 to LinkedIn.  (That is a rough estimate, but I am sure it is close to the right number)

How much time per day/week do you dedicate to social media marketing?  

Depends on the day.  Also – since we recruit within Linked In – it would probably be much higher than someone strictly marketing through it. I’d say about 8-10 hours a week.

What advice would you give to another business to start similar social media?   

Don’t pay to join the Open Networker groups – they will increase your contacts but they will be time consuming and worthless. A smaller number of quality connections is a much better route.   If you are serious about LinkedIn, Spend the $50 a month for an expanded account.

Rikka Brandon of Building Gurus on LinkedIn Success is a post from: The Web Shoppe

Teresa Lewis - The Growth Coach • Speaker • Facilitator

The Growth Coach

What type of social media are you having the best success with?

I receive a lot of positive feedback from my email newsletter (e-news). It reminds people that I am here and gives them an idea of my mindset and approach. My main objective is to get people to think and reflect and challenge themselves. Our upcoming events are listed, but the bulk of the space is the article content and some related quotes to reinforce my topic.

Who is your target market? Describe your average customer.

We can really help the overwhelmed business owner who is on a path of growth, but I’ve found over the past few years that anyone on a path of growth can benefit from our services. For instance, our quarterly workshop clients include a college student and a business owner planning for retirement and everything in between. We help people get intentional about their life and their choices and we provide ongoing accountability.

Do you combine multiple types of social media or are you focusing your energy on just one?

I prefer using multiple forms of social media, especially when it is streamlined and efficient. My e-news gets posted on Facebook, LinkedIn (my profile and groups) and my website.

Which others did you try before focusing you energy on this one?

I started publishing e-news in January 2008 and it works for me, so I’ve continued to do so ever since.

Would you recommend this to other businesses?

Absolutely, an e-newsletter can be a low-cost, valuable tool for your business. You just have to figure out your message. It is sales and promotions? Are you providing valuable information and thought-provoking insights?

What strategy has gotten the best results?

Regular and consistent publication. There have been a few times when I completed my e-newsletter at 1 am because it was the last day of the month and I was determined to get it out the door!

Is social media for new customer acquisition, customer service or brand awareness?

All of those can be accomplished through social media. It introduces you to the network beyond your network, which is helpful for new customer acquisition and brand awareness. More and more, customers are sharing their great customer service experiences on the businesses Facebook page – I’ve done it!

How do you find topics to share through social media?

My ideas come through conversations with my clients, friends and family, articles, books, radio, billboards, bumper stickers … and, of course, those random thoughts that just appear out of nowhere!

How do you measure results?

1. As far as tangible results, I evaluate the reports from the e-news (open rates, forwards, posts, new subscribers). And, occasionally the e-news will prompt someone to contact me to enroll in a workshop or schedule a coaching session.
2. On the intangible side, I see what unsolicited feedback the e-news generates. It’s an awesome feeling when someone tells me that my e-news was shared at a staff meeting or forwarded to the whole team. It confirms that what I do impacts people.

How do your results compare to other traditional forms of marketing?

For many small businesses, the best form of marketing is word of mouth. Next best, in my opinion, is social media. It’s extremely low cost compared to traditional marketing, your contacts can easily share/forward your information to others and it can introduce others to you and your business when and where it is convenient for them.

How much time per day/week do you dedicate to social media marketing?

This really varies for me. Experts recommend that you set up multiple posts a day throughout your social media outlets. I haven’t taken that intense of an approach; in 2011, I dedicated time bi-weekly. In 2012, I will dedicate time weekly to social media posts but likely will continue the e-news on a monthly basis. My 2012 planning included brainstorming a list of ideas so I have topics at my fingertips  (in case a brilliant thought doesn’t appear on the day I want to post something). With the right tools to streamline the various forms of social media, once the content is developed, it should take just a few minutes to actually post in multiple places.

What advice would you give to another business to start similar social media?

Start incrementally. As I’ve heard in seminars: Be brilliant, be brief and be gone. (I would add one more to that: Be back – so you create that ongoing branding.) If you aren’t using social media at all, don’t set yourself up for failure by establishing a goal of 5 posts a day. Look at what you are doing now and how you can incrementally add to it. Think of what makes the most sense for your business and your audience.

Sign up for the eNews on the website.

Teresa Lewis – Email Newsletter is a post from: The Web Shoppe

What type of social media are you having the best success with?

Facebook. The only social media you need is Facebook. Other social media is more of a distraction. Everybody likes Facebook, not everybody likes twitter. Facebook is worldwide. Even your parents are on Facebook. If your parents know it, everybody knows it. No other social media has a movie about it.

Dive95 also uses Twitter, but it is automated. Facebook posts automatically to twitter so people can get updates on their phones.

Who is your target market? Describe your average listener.

Men and women age 16 to 35 in the local FM area. They are people who are interested in local events, not necessarily just music related.

The idea of using social media is to stay in their face without forcing people to interact until they want to interact. We offer information that might be pertinent to their normal lives, keeping us fresh in their minds.

What strategy has gotten the best results?

Communication first, then interaction. Be social first – even though you are a business, you are still a person. Becoming a friend as a person means so much more than if you are just a business. People will be loyal if you make that connection to them.

Facebook is our second website. The website has content, Facebook is the social pot luck. You never know what you are going to get.

Is social media for new listener acquisition, customer service or brand awareness?

Brand awareness and communication.

Dive95 can only be contacted through Facebook or the contact form on the website. There is no phone number.

Dive95 is a non-profit radio station that survives on the donations of listeners. Donations usually come in through Facebook then we send them to the website where they can donate through the PayPal button. Only 30% of donations come from walk-ins. When we are in the station, we post it on Facebook and encourage people to stop by. We don’t advertise, because we don’t have the money to. If you build a friendship, they will think of you because of that relationship.

How do you find topics to share through social media?

Blog sites and news sources like The Blaze, CNN and NBC. There are a lot of news re-publishing sites out there. When one of the news sources re-publishes news as their own, they tag it. Click the tag and follow it to the originating site. That site will have much more new content and other stories to choose from. Always link from the original source.

Offer things of value – local information such as free events and cheap gas. Find unique articles about things that may affect people such as credit score based on FB friends. Create drama and interest to get people interested and involved. Challenges are always good. Random photos with “what is this?” for the caption also work well to get people interacting. Avoid posting information from political sites.

Posts that get the most response are tech, music, movies, local events like the Unglued Christmas market, local and small business information, and things that make you think. Questions are the biggest, as long as it is a neutral question posed in a form that will cause a debate. The Facebook app on phones allows for a quick reply which is great for quick responses. When someone responds, it posts on their own page as well as the Dive95 page. That gets their friends involved.

We don’t do many giveaways. Ticket giveaways attract cheapskates and leeches. Those people are not loyal – it’s a waste of your money and time. Why do you think big radio stations give big money? It gets people talking and listening. Unless you have $10,000 to give away, it’s a waste of time.

How do you measure results?

We monitor the numbers that come in from Facebook. That data gets used to write grants and get new donations. We got 2000 fans in our first year just through word of mouth and an additional 500 the second year.

How do your results compare to other traditional forms of marketing?

Facebook is our only marketing method.

How much time per day/week do you dedicate to social media marketing?

It’s a constant thing. If you want to be the most effective, get Facebook on your phone to upload a photo and text right away. If you find something interesting, someone else will find it interesting, too. We dedicate about 15-20 hours a week and could easily do more.

Staff is involved in adding posts as Dive95. The trick there is to only allow people you trust to administer the account. You don’t want bad customer relations developing from a bad comment or two from a staff volunteer.

Would you recommend Facebook marketing to other businesses?

Yes. About a year and a half ago, Ben set up a Facebook page for Family Life Thrift Store. They have customers from the Cities and Canada based on what they see on the Facebook page.

What advice would you give to another business to start similar social media?

It’s a full time job – you have to stay on it and comment often. Find topics that pertain to your business, and share them. Take pictures, and post them. Share your successes and your failures – people like to see both. The more honest you are with people, the more they connect with you. If you post an interesting topic you will notice your customers walking through the door and mentioning it. It helps break the ice, and that means money. Too many people don’t understand the social part of social networking.

If you plan on being successful and only posting a couple times a week, you haven’t figured social media out.

Get employees involved, let them have a voice – feed them the kool-aid!! When they can promote the business how they want, they are much happier about the company they work for.

Set guidelines for Facebook use. If all employees are responsible for controlling and policing the Facebook page, you won’t need to hire another person to manage it.

Any other tips or advice for businesses using Facebook?

It’s the difference between a playground and a school gym. Linked in or Facebook. Gyms have rules, playgrounds are fun.

Connect with other businesses that are similar and bounce ideas off each other.

Get people involved with human interest and family life topics. Talk about helping a family going through a tough time. Make friends, include them as nameless stories on your site. Appeal to the heart and you’ve got their business forever.

Ben Larson at Dive95 on Facebook Success is a post from: The Web Shoppe