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    <title>The Webinar Blog</title>
    
    <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/" />
    <id>tag:typepad.com,2003:weblog-314983</id>
    <updated>2008-07-23T13:48:45-04:00</updated>
    <subtitle>Web Conferencing Tips, News, and Opinions</subtitle>
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        <title>You Can Say Webinar</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/you-can-say-webinar.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/you-can-say-webinar.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-53124156</id>
        <published>2008-07-23T13:48:45-04:00</published>
        <updated>2008-07-23T13:48:48-04:00</updated>
        <summary>This is going to be old territory for some of my long-time readers. But recent events show that the myth of "webinar's protected status" is preventing people from getting what they want from providers. One of my clients (a very...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Opinions" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Tips" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Usage" />
        
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;This is going to be old territory for some of my long-time readers. But recent events show that the myth of "webinar's protected status" is preventing people from getting what they want from providers.&lt;/p&gt; &lt;p&gt;One of my clients (a very large company) got into an internal email chain about whether they can use the word webinar in call scripts. They said that operators hosting web events had told them they could not say "Welcome to our webinar" in the introduction, because the word was copyrighted.&lt;/p&gt; &lt;p&gt;I'm no lawyer. I took one introductory business law class in college, and that was a heck of a long time ago. But this is just silly. First of all, you can't copyright a word. Look it up at the &lt;a href="http://www.copyright.gov/circs/circ1.html#wwp" target="_blank"&gt;Copyright Office website&lt;/a&gt;. You can copyright literary and recorded works, graphics, architecture, and choreography. You explicitly cannot copyright "titles, names, short phrases, and slogans."&lt;/p&gt; &lt;p&gt;So let's forget about copyrights. The proper thing to look for is trademark ownership. A trademark (or the related issue of service mark) can be applied to "a word, phrase, symbol, or design" or combination thereof "that identifies and distinguishes the source of the goods of one party from those of others." That's from the &lt;a href="http://www.uspto.gov/web/offices/tac/doc/basic/trade_defin.htm" target="_blank"&gt;US Patent and Trademark Office website&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;In general terms, you have to come up with something that identifies your version of the more generic thing as being specific to you. That's why the formal legal versions of trademark usage always use the trademark name as an identifier to a generic term. "Enjoy the benefits of a Kleenex tissue." "Make your copies on a Xerox copier." Kleenex and Xerox are trademarks. Tissue and copier are generics. Once enough people start using your specific term as the generic, you are in danger of losing your trademark protection. Thermos, aspirin, and cellophane all started out as trademarks and now have no protection because they were accepted as generics. Really successful brands face this concern after they have spent years trying to achieve that level of visibility. Google and WebEx are both slightly worried at the moment about people "googling each other" or "hosting a webex." The kind of problem you dream about having when you start out as an entrepreneur!&lt;/p&gt; &lt;p&gt;Anyway, the US Patent and Trademark office has a &lt;a href="http://tess2.uspto.gov/bin/gate.exe?f=searchss&amp;amp;state=p93dp0.1.1" target="_blank"&gt;handy little search engine&lt;/a&gt; you can use for free to check on existing or past trademarks. Put in "webinar" and you get 9 hits in combination or alone. The word by itself accounts for three instances. All are labeled as "DEAD" - meaning the applications have been abandoned or declined. &lt;/p&gt; &lt;p&gt;If somebody wanted to try for a trademark on the word now, it would be awfully hard to overcome the generic status of the term. There are untold thousands of usages in print, radio, and electronic communications... All without any branding or trademark identification. And of course we just had &lt;a href="http://www.merriam-webster.com/dictionary/webinar" target="_blank"&gt;Merriam-Webster&lt;/a&gt; grant the word official status as an English common noun. &lt;/p&gt; &lt;p&gt;Given that, I would argue that you are pretty darned safe using the word "webinar" any time and any place you want. Just as long as you don't claim it as your exclusive property. Opposing points of view are welcome... Especially if you currently claim to own the trademark on the word!&lt;/p&gt; &lt;p&gt;For those who want to track back posts on this subject, see the following references:&lt;/p&gt; &lt;p&gt;&lt;a title="Permalink" href="http://wsuccess.typepad.com/webinarblog/2007/01/legal_status_of.html"&gt;Legal Status of "Webinar"&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="http://www.conferencingnews.com/blog/145"&gt;We Oppose A "Webinar" Trademark&lt;/a&gt; (Conferencing News)&lt;/p&gt; &lt;p&gt;&lt;a href="http://wsuccess.typepad.com/webinarblog/2007/01/trademark_contr.html"&gt;Trademark Controversy Followup&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:2599dce4-a7d0-49eb-8853-901bd47efea4" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/trademark" rel="tag"&gt;trademark&lt;/a&gt;,&lt;a href="http://technorati.com/tags/copyright" rel="tag"&gt;copyright&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
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    </entry>
    <entry>
        <title>Innovative Features In Conferendum</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/innovative-features-in-conferendum.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/innovative-features-in-conferendum.html" thr:count="1" thr:updated="2008-07-22T08:45:42-04:00" />
        <id>tag:typepad.com,2003:post-52846456</id>
        <published>2008-07-17T17:37:52-04:00</published>
        <updated>2008-07-22T08:47:08-04:00</updated>
        <summary>I got an email from Wolfgang Berger in Germany, asking if I would like to take a look at a relatively new piece of web conferencing software from his young company, Conferendum. I took him up on the offer, and...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Vendors" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;I got an email from Wolfgang Berger in Germany, asking if I would like to take a look at a relatively new piece of web conferencing software from his young company, &lt;a href="http://www.conferendum.com/en" target="_blank"&gt;Conferendum&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;I took him up on the offer, and we went through a demo, followed by a small amount of playing with the presenter's interface on my part. I haven't used it enough for a full product review, but I wanted to tell you about two innovative implementations in the software. Web conferencing products are getting more and more similar, so it's always fun and exciting for me when I see a product that introduces a new slant on a piece of functionality.&lt;/p&gt; &lt;p&gt;The first function involves making it easier for your audience to see content on a shared PowerPoint slide or work document (you can display a snapshot of content from most Microsoft Office documents). In addition to standard annotation tools such as drawing colored lines on the screen, you can specify an arbitrary rectangular region that you want zoomed.&lt;/p&gt; &lt;p&gt;&lt;a href="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553a70dc48833-pi"&gt;&lt;img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="228" alt="Conferendum Annotation Menu" src="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c254198834-pi" width="228" border="0"&gt;&lt;/a&gt; &lt;/p&gt; &lt;p&gt;&lt;a href="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c2541c8834-pi"&gt;&lt;img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="134" alt="Conferendum Zoom Rectangle" src="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c2541f8834-pi" width="244" border="0"&gt;&lt;/a&gt; &lt;/p&gt; &lt;p&gt;The screen changes to show just the content inside your rectangle, expanded to fit the display area.&lt;/p&gt; &lt;p&gt;&lt;a href="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c254268834-pi"&gt;&lt;img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="102" alt="Conferendum Zoomed" src="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c2542e8834-pi" width="244" border="0"&gt;&lt;/a&gt; &lt;/p&gt; &lt;p&gt;You can click a button to return to the normal display of the entire slide content whenever you are ready. &lt;/p&gt; &lt;p&gt;&lt;a href="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c254378834-pi"&gt;&lt;img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="137" alt="Conferendum Big Slide" src="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553a70dda8833-pi" width="244" border="0"&gt;&lt;/a&gt; &lt;/p&gt; &lt;p&gt;Some other vendors have ways to change display sizes, but this is the first time I have seen a rectangle selection tool used to pick a sub-area for magnification. Neat.&lt;/p&gt; &lt;p&gt;The second new feature was obviously inspired by Conferendum's international target market. They recognize that especially in European business, you deal with a lot of different languages. So they built in an integrated "Translation Room" feature. This is effectively what the e-learning vendors call a breakout room. You designate a language for the room (the choice is used purely for labeling purposes) and a named participant from your participant list. That participant becomes the translator for the room (translation companies would argue that the person is a "simultaneous interpreter" rather than a "translator", but we won't split hairs).&lt;/p&gt; &lt;p&gt;&lt;a href="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c2543c8834-pi"&gt;&lt;img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="128" alt="Conferendum Translation" src="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e553c254408834-pi" width="244" border="0"&gt;&lt;/a&gt; &lt;/p&gt; &lt;p&gt;The translator hears the VoIP audio stream from the speaker in the main room of the conference. She translates, speaking into her computer microphone and all other participants in that translation room hear her translated audio stream, rather than the stream coming from the primary speaker. You can have as many of these rooms and separate audio streams as desired. &lt;/p&gt; &lt;p&gt;Again, the basic idea of being able to provide simultaneous audio interpretation is not new, but I like the built-in integration of the labeling and handling of the streaming audio. It seems to me that this would make a natural partnership opportunity for Conferendum and a translation/interpretation provider.&lt;/p&gt; &lt;p&gt;So good job to Conferendum for introducing some new ways to think about web conferencing functionality. If you want to check it out for yourself, they offer a free trial from their website. Oh, and by the way, the software is not intended for things like lead generation webinars... There is no registration or reporting included in the package.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:8df7966a-1344-417b-9ec6-2177542cc0f3" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/Conferendum" rel="tag"&gt;Conferendum&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Wolfgang%20Berger" rel="tag"&gt;Wolfgang Berger&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conferencing" rel="tag"&gt;web conferencing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20meetings" rel="tag"&gt;web meetings&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20events" rel="tag"&gt;web events&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcasting" rel="tag"&gt;webcasting&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcast" rel="tag"&gt;webcast&lt;/a&gt;,&lt;a href="http://technorati.com/tags/translation" rel="tag"&gt;translation&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
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&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>Charging For Webinars - Part II</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/charging-for-webinars---part-ii.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/charging-for-webinars---part-ii.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-52649140</id>
        <published>2008-07-13T17:44:06-04:00</published>
        <updated>2008-07-14T01:27:35-04:00</updated>
        <summary>I don't often post follow up articles on my own blog entries, but "Can You Charge For Webinars" generated enough public and private comments that I thought it deserved another look. First of all, I was probably remiss in not...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Opinions" />
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;I don't often post follow up articles on my own blog entries, but "&lt;a href="http://wsuccess.typepad.com/webinarblog/2008/07/can-you-charge-for-webinars.html" target="_blank"&gt;Can You Charge For Webinars&lt;/a&gt;" generated enough public and private comments that I thought it deserved another look.&lt;/p&gt; &lt;p&gt;First of all, I was probably remiss in not mentioning &lt;a href="http://www.confertel.net" target="_blank"&gt;ConferTel&lt;/a&gt; as a webinar technology vendor that is set up for integrated payment processing with customer events. They are the technology suppliers for Business Expert Webinars, which I did mention. A number of streaming webcast vendors also have payment processing capabilities, which they will customize for their clients' needs. &lt;a href="http://www.stream57.com" target="_blank"&gt;Stream57&lt;/a&gt;, &lt;a href="http://www.streamlogics.com/" target="_blank"&gt;StreamLogics&lt;/a&gt;, and &lt;a href="http://www.on24.com" target="_blank"&gt;ON24&lt;/a&gt; are examples (there are others as well). ON24 also has the ability for self-service customers to use their registration management system for their events, although this is not the primary business focus for the company.&lt;/p&gt; &lt;p&gt;But the larger issue seems to be that some people took my article to be a battle cry against ever charging for webinars. I'll take responsibility for the lack of clarity... "The burden of communications rests with the communicator." But that was certainly not my intent, nor my belief. I have clients who charge for their educational webinars. They are right to do so, they are happy doing so, and I love helping them ensure their events are professional, valuable, and glitch-free.&lt;/p&gt; &lt;p&gt;I pointed out definite demand and interest in holding fee-based webinars, both at the start and the end of my article. But I also wanted to point out practical issues you have to be ready to face and plan for as an online merchant of information. Many smaller businesses and sole proprietor consultants (as I mentioned, I hear from these people a lot) just want to run a quick charged event and get money for their efforts. They are convinced the world will beat a path to their door to gather the pearls of wisdom emanating therefrom. &lt;/p&gt; &lt;p&gt;&lt;a href="http://blog.waltdesign.com" target="_blank"&gt;Walter Wimberly&lt;/a&gt; commented that in his larger size enterprise company, they run about 300 webinar classes a year, mostly fee-based. He pointed out the necessity of having good planning in place to deal with technical issues and clear guidelines on how you will work with your customers. He also said they use a separate accounting department and systems to do enrollment and invoicing. Points well taken.&lt;/p&gt; &lt;p&gt;&lt;a href="http://www.newmediaexpo.com" target="_blank"&gt;Tim Bourquin&lt;/a&gt; said that "just because the perception of some people is that content should be free, doesn't make it correct." I couldn't agree more. But that doesn't mean the perception isn't there. I tried to point out that as a marketer and promoter of your events, you will be fighting a more difficult battle to get attendance at a pay event than you would for a free event. Plan for it.&lt;/p&gt; &lt;p&gt;And in a delightful demonstration of flat out chutzpah, Paul Colligan sent me "some link love" and requested a link back to &lt;a href="http://www.paulcolligan.com/2008/07/12/charge-for-webinars-of-course-you-can/" target="_blank"&gt;his response blog entry&lt;/a&gt; where he refers to my article as a "silly blog post." Done, Paul. &lt;/p&gt; &lt;p&gt;Paul recommends running your registration and invoicing through third party software. He names a number of them (different ones than I named in my article). You then send all registrants a confirmation message with the login information to your event. Okay, you can choose to ignore security considerations and let people forward the login information to their friends. But you should at least be aware of the consideration and have it accounted for in your planning. I don't know why you would get your knickers in a twist when someone suggests it would be nice to have the option of preventing that if you want to as a provider.&lt;/p&gt; &lt;p&gt;He then recommends charging people to view a recorded podcast of the event. That's fine too... It wasn't the focus of my article, but I always recommend making a recording available after a live event. And charging for it is no different a consideration than charging for a live event. I mentioned Brainshark in my original article, which has an entire library of prerecorded content available for free or for a fee.&lt;/p&gt; &lt;p&gt;My summary in the original post was meant to indicate that there is a market demand for a single, pre-integrated solution for people whose time and skills are better spent doing other things than running invoicing systems and tying together different providers' software. If you use a webinar solution that includes full registration and attendee communications (Paul mentions &lt;a href="http://www.gotowebinar.com" target="_blank"&gt;GoToWebinar&lt;/a&gt;, which works great as a solution of choice for many small and mid-sized businesses doing webinars on a budget), shouldn't you expect it to handle this additional level of functionality? I do, and yet it's terribly uncommon.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:78317f58-fa91-4703-8320-6764d6fbc2ff" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcast" rel="tag"&gt;webcast&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcasting" rel="tag"&gt;webcasting&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20events" rel="tag"&gt;web events&lt;/a&gt;,&lt;a href="http://technorati.com/tags/payment%20processing" rel="tag"&gt;payment processing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/event%20registration" rel="tag"&gt;event registration&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Paul%20Colligan" rel="tag"&gt;Paul Colligan&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Tim%20Bourquin" rel="tag"&gt;Tim Bourquin&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Walter%20Wimberly" rel="tag"&gt;Walter Wimberly&lt;/a&gt;,&lt;a href="http://technorati.com/tags/ConferTel" rel="tag"&gt;ConferTel&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Stream57" rel="tag"&gt;Stream57&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Streamlogics" rel="tag"&gt;Streamlogics&lt;/a&gt;,&lt;a href="http://technorati.com/tags/ON24" rel="tag"&gt;ON24&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=EwH12J"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=EwH12J" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=ZT6PnJ"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=ZT6PnJ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=SSsjkj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=SSsjkj" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=H6LS4j"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=H6LS4j" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>Can You Charge For Webinars?</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/can-you-charge-for-webinars.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/can-you-charge-for-webinars.html" thr:count="4" thr:updated="2008-07-13T23:19:51-04:00" />
        <id>tag:typepad.com,2003:post-52461216</id>
        <published>2008-07-09T13:34:48-04:00</published>
        <updated>2008-07-14T00:50:07-04:00</updated>
        <summary>Of course you can charge people to attend your webinar, but is it practical? It's often small businesses that ask me for advice and assistance with setting up fee-based web seminars. These may be consultants and service professionals who provide...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Opinions" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Usage" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Vendors" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Of course you &lt;em&gt;can&lt;/em&gt; charge people to attend your webinar, but is it practical?  &lt;p&gt;It's often small businesses that ask me for advice and assistance with setting up fee-based web seminars. These may be consultants and service professionals who provide valuable knowledge and experience to their clients. They get paid when they go to a customer site and consult. They hold local room-based training classes and charge people to attend. It seems perfectly natural to extend their reach over the internet and offer that same professional value in a webcast.  &lt;p&gt;Unfortunately, what seems reasonable in theory turns out to be fraught with difficulties in practice.  &lt;p&gt;The first big problem you hit is crowd psychology when dealing with internet-delivered content. The public has come to expect information to be available for free on the internet. The same people who will buy a business book or pay to attend an in-room lecture balk at paying for content on the Web. The ubiquity of search engines, community forums and wikis, and free business collateral and product information have made the internet a virtual soup kitchen... All you have to do is show up and someone will fill your bowl with nutritional content, no charge and no questions asked.  &lt;p&gt;The second problem arises in dealing with the webinar technology vendors. It's extremely rare to find a webinar vendor that has payment processing built in as an off-the-shelf solution. &lt;a href="http://www.vcall.com" target="_blank"&gt;Vcall from PrecisionIR&lt;/a&gt; is one web conferencing product that offers fee collection as a registration management option. But the registration management costs extra. Several vendors will design and integrate payment processing as a custom professional services project, but this is seldom time and cost effective for small businesses trying out the idea to see if it will work for them.  &lt;p&gt;The third problem with charging for webinars is administrative. Most of the big webinar vendors have a way to assign a password to an event. Only people with the password can attend. But if it's the same password for everyone, you can't stop an unscrupulous person from registering and passing on the login information to others. Secure login for a paid event should verify each attendee individually to make sure they have paid and are logging in only once. What do you do about people who don't attend? How about those who have technical problems or simply feel the content wasn't worthwhile? Are you prepared to offer refunds? Will you still have to pay your technology provider for those registrants?  &lt;p&gt;Both &lt;a href="http://www.webinarwire.com/posts/2008/5/14/business-expert-webinars-goes-live" target="_blank"&gt;Business Expert Webinars&lt;/a&gt; and &lt;a href="http://wsuccess.typepad.com/webinarblog/2008/04/brainshark-offe.html" target="_blank"&gt;Brainshark Content Network&lt;/a&gt; act as portal operations to give businesses a way to try out fee-based presentations... They manage the technical side of things and you submit your content as a provider. Of course you don't have the same control you would have in putting on your own event and you have to do some fee sharing with the portal company. They can also choose to reject your content if they deem it inappropriate for their audience or standards.  &lt;p&gt;&lt;a href="http://www.krm.com" target="_blank"&gt;KRM Information Services&lt;/a&gt; produces fee-based webinars as a steady business, concentrating mostly on special-interest events targeted at associations and affinity groups. And there are a few companies out there that provide registration management as a separate technology offering, allowing it to be integrated with various web conferencing products. &lt;a href="http://www.corventllc.com/metrics.asp" target="_blank"&gt;Corvent AMP&lt;/a&gt;, &lt;a href="http://www.eventbuilder.com" target="_blank"&gt;EventBuilder from Encounter Collaborative&lt;/a&gt;, and &lt;a href="http://www.meetingone.com/us/Products/registration.cfm" target="_blank"&gt;MeetingOne's EventPlanner&lt;/a&gt; are examples.  &lt;p&gt;But there is a niche waiting to be served for low cost webinar technology that includes self-service registration management with payment processing and appropriate event security. Get busy, vendors! &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:de7d1332-6ecc-46b0-a142-9029658ac577" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcast" rel="tag"&gt;webcast&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcasting" rel="tag"&gt;webcasting&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20events" rel="tag"&gt;web events&lt;/a&gt;,&lt;a href="http://technorati.com/tags/payment%20processing" rel="tag"&gt;payment processing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Vcall" rel="tag"&gt;Vcall&lt;/a&gt;,&lt;a href="http://technorati.com/tags/KRM" rel="tag"&gt;KRM&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Business%20Expert%20Webinars" rel="tag"&gt;Business Expert Webinars&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Brainshark%20Content%20Network" rel="tag"&gt;Brainshark Content Network&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Corvent" rel="tag"&gt;Corvent&lt;/a&gt;,&lt;a href="http://technorati.com/tags/EventBuilder" rel="tag"&gt;EventBuilder&lt;/a&gt;,&lt;a href="http://technorati.com/tags/EventPlanner" rel="tag"&gt;EventPlanner&lt;/a&gt;,&lt;a href="http://technorati.com/tags/event%20registration" rel="tag"&gt;event registration&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=Oe5GXJ"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=Oe5GXJ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=NG6f9J"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=NG6f9J" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=BQx6Rj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=BQx6Rj" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=9lBpqj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=9lBpqj" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>It's Called A Webinar... Look It Up</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/its-called-a-webinar-look-it-up.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/its-called-a-webinar-look-it-up.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-52391986</id>
        <published>2008-07-08T08:58:31-04:00</published>
        <updated>2008-07-08T08:58:32-04:00</updated>
        <summary>Merriam-Webster announced more than 100 additions to their Collegiate Dictionary yesterday. In a press release that is heavy on the fun of misheard song lyrics (a "mondegreen"), the president and publisher makes special mention of "webinar" - "One more example...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="News" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Merriam-Webster announced more than 100 additions to their Collegiate Dictionary yesterday. In a &lt;a href="http://www.earthtimes.org/articles/show/merriam-webster-honors-lyrically-misunderstood-lady-mondegreen,458182.shtml" target="_blank"&gt;press release&lt;/a&gt; that is heavy on the fun of misheard song lyrics (a "mondegreen"), the president and publisher makes special mention of "webinar" - "One more example of the significant ongoing trend for electronic technologies to add words to the language."&lt;/p&gt; &lt;p&gt;So the next time someone complains about this &lt;em&gt;non-word&lt;/em&gt;, I'll just direct them to &lt;a title="http://www.merriam-webster.com/dictionary/webinar" href="http://www.merriam-webster.com/dictionary/webinar"&gt;http://www.merriam-webster.com/dictionary/webinar&lt;/a&gt;...&lt;/p&gt; &lt;p&gt;Webinar: a live online educational presentation during which participating viewers can submit questions and comments.&lt;/p&gt; &lt;p&gt;(I'll leave aside the fact that I have sat through some webinars that weren't very educational!)&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:1254a369-f4d5-4838-bc2c-6b938de6552d" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcast" rel="tag"&gt;webcast&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conference" rel="tag"&gt;web conference&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conferencing" rel="tag"&gt;web conferencing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/linguistics" rel="tag"&gt;linguistics&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Merriam-Webster" rel="tag"&gt;Merriam-Webster&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=Uggk3J"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=Uggk3J" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=4DIH5J"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=4DIH5J" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=Zn4ghj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=Zn4ghj" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=o6yYsj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=o6yYsj" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>A Top Web Conferencing Resource</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/a-top-web-conferencing-resource.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/07/a-top-web-conferencing-resource.html" thr:count="1" thr:updated="2008-07-02T17:41:18-04:00" />
        <id>tag:typepad.com,2003:post-52163750</id>
        <published>2008-07-02T11:19:29-04:00</published>
        <updated>2008-07-02T18:21:35-04:00</updated>
        <summary>Guy Kawasaki has been promoting a startup venture for a while now. It's called Alltop and is designed as a portal to key information sources on the Web. The site has a number of broad categories and in each category...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="News" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Guy Kawasaki has been promoting a startup venture for a while now. It's called &lt;a href="http://www.alltop.com/" target="_blank"&gt;Alltop&lt;/a&gt; and is designed as a portal to key information sources on the Web. The site has a number of broad categories and in each category you can find listings of sites that reference the topic and a few of the latest articles.&lt;/p&gt; &lt;p&gt;Guy and his team hand pick sites for inclusion based on general usefulness and richness of content along with credibility, mentions in the community, and other factors.&lt;/p&gt; &lt;p&gt;Alltop recently added a category page for &lt;a href="http://eventplanning.alltop.com/" target="_blank"&gt;Event Planning&lt;/a&gt;. Among all the sites talking about best practices and key information related to live in-room events, you will find two sites dealing with web-delivered events (web seminars and web conferences). I'm proud to say that &lt;a href="http://www.thewebinarblog.com"&gt;The Webinar Blog&lt;/a&gt; and &lt;a href="http://www.webinarwire.com"&gt;Webinar Wire&lt;/a&gt; were both selected as Alltop trusted sources for information on web meetings.&lt;/p&gt; &lt;p&gt;Maybe some day there will be enough general interest blogs and websites on web conferencing to justify its own category. For now, I'm happy to keep supplying information of general use to vendors and end users alike.&lt;/p&gt; &lt;p&gt;By the way, if you want the inside scoop from a particular vendor of web conferencing technology, there are several blogs available with company news. I have gathered them into a sub-page on my blog for easy reference. You will find blogs from companies such as Adobe, iLinc, Intercall, ReadyTalk, WebEx, and more. If you are reading this blog on its own web page, you can see the link over in the right-hand column under the heading of "Other Pages".&lt;/p&gt; &lt;p&gt;If you are reading this post in a feed reader or on a syndicated site (a number of sources pick up and repost my articles) you can get to the list directly by clicking through to this URL: &lt;a title="Web Conferencing Blogs" href="http://wsuccess.typepad.com/webinarblog/detailed-blog-information.html"&gt;http://wsuccess.typepad.com/webinarblog/detailed-blog-information.html&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you have a blog on web conferencing and aren't on the list, shoot me a quick email and I'll be delighted to add you. More public information benefits everyone. And if you don't have your own blog, don't forget that you can submit posts on Webinar Wire as a contributing author!&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:39a5d890-2368-4689-a500-7fb17ee04bca" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/Alltop" rel="tag"&gt;Alltop&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Event%20Planning" rel="tag"&gt;Event Planning&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Webinar%20Wire" rel="tag"&gt;Webinar Wire&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20meetings" rel="tag"&gt;web meetings&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conferencing" rel="tag"&gt;web conferencing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conference" rel="tag"&gt;web conference&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20events" rel="tag"&gt;web events&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20seminar" rel="tag"&gt;web seminar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Guy%20Kawasaki" rel="tag"&gt;Guy Kawasaki&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=gPrTUJ"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=gPrTUJ" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=67vi3J"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=67vi3J" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=AeMV6j"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=AeMV6j" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=lNgbFj"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=lNgbFj" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>Flashy News From ON24</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/flashy-news-from-on24.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/flashy-news-from-on24.html" thr:count="1" thr:updated="2008-06-30T11:35:20-04:00" />
        <id>tag:typepad.com,2003:post-52066816</id>
        <published>2008-06-30T09:22:49-04:00</published>
        <updated>2008-06-30T11:38:40-04:00</updated>
        <summary>It's a busy day for ON24. They just announced a new Adobe Flash version of their main webcasting console, and introduced a completely new product - A virtual show platform. The Flash-based webcast console is supposed to be available in...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="News" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Vendors" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;P&gt;It's a busy day for &lt;A href="http://www.on24.com" target=_blank&gt;ON24&lt;/A&gt;. They just announced a &lt;A href="http://www.marketwire.com/press-release/On24-Inc-874263.html" target=_blank&gt;new Adobe Flash version&lt;/A&gt; of their main webcasting console, and introduced a completely new product - &lt;A href="http://www.marketwire.com/press-release/On24-Inc-874262.html" target=_blank&gt;A virtual show platform&lt;/A&gt;. 
&lt;P&gt;The Flash-based webcast console is supposed to be available in mid-July. It joins a very limited number of webinar/webcast platforms that use Flash to allow greater cross-platform accessibility along with more flexible layouts of the content and viewing/presenting tools. 
&lt;P&gt;According to Adobe's marketing releases, Flash is installed on more than 98 percent of all computers with Internet access. Now that's what I call market penetration. The great thing about running an application in Flash is that the software doesn't care what the underlying operating system or browser is. A person using the application in Internet Explorer on a Windows machine should have exactly the same experience as a person running it in Safari on a Macintosh, or Firefox on a Unix/Linux computer. And the user doesn't have to download and install your application as a formal step with installation windows, confirmations, and the like. 
&lt;P&gt;I have occasionally run into Flash webcasting problems with users on locked-down computers (such as in labs or secure financial institutions) that won't allow the Flash player to download and install. Some companies also have a policy against allowing Flash on user machines because they don't want their employees playing Flash games. 
&lt;P&gt;I haven't had a chance to play with the new interface ahead of its release, so I can't comment on the user interface. The press release mentions that it should let meeting organizers show new types of content including "dynamic images, audio, video, and animation." I asked ON24 whether the new release would support PowerPoint animation effects and they said that the slide upload and conversion process has not changed... All slides are still converted to static images for display within the webcast. They also said that the first version would effectively match the existing console interface in look and feel and functionality. But the company is willing to work with clients to provide custom interfaces for their unique needs and preferences. 
&lt;P&gt;I did have a chance to demo the new ON24 Virtual Show application. A few companies have implemented the same concept, but as with Flash webcasting, it's still relatively new and in limited availability. The idea is to duplicate the experience of visiting a conference or trade show with online representations of public lobby areas, message boards, exhibitor booths, communications and networking opportunities, and presentation rooms. ON24's display looks very pretty, with the ability to use different "convention center" layouts and backgrounds, including custom ones based on graphics the customer supplies. 
&lt;P&gt;&lt;A onclick="window.open(this.href,'_blank','scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e55397b35c8834-pi"&gt;&lt;img  class="at-xid-6a00d83451a79269e200e55397b35c8834 " title=ON24VirtualShowPlaza_highres alt=ON24VirtualShowPlaza_highres src="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e55397b35c8834-320pi" border=0&gt;&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;The virtual exhibitor booths allow attendees to get information from different companies taking part (or product groups, business units, etc), including downloading collateral, asking questions of online representatives with chat sessions, or viewing recorded presentations. &lt;/P&gt;
&lt;P&gt;Of course with my area of interest, I wanted to find out about how ON24 webcasts fit into the picture. Providers schedule and set up the live webcasts with the show's organizer. Then the webcasts are listed in a virtual program schedule as if they were talks being given in auditorium rooms. Program listings can also include prerecorded on-demand presentations. You can group presentations into different program tracks to segment them by interest, and you can even display user ratings (obviously only useful for recorded presentations or repeats of topics that others have had a chance to see already). 
&lt;P&gt;&lt;A style="DISPLAY: block" href="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e5537c47428833-pi"&gt;&lt;img  class="at-xid-6a00d83451a79269e200e5537c47428833 " title=Auditorium alt=Auditorium src="http://wsuccess.typepad.com/.a/6a00d83451a79269e200e5537c47428833-320pi" border=0&gt;&lt;/A&gt; 
&lt;P&gt;It all seems to hang together very nicely from my early glance at the technology. This product is not designed for casual webcasters, but is appropriate for larger organizations that need to let people see lots of different information sources on different topics. A company might use it to show off business partner applications (and could charge those partners to exhibit). It might be used for customer summits where customers around the world can interact with different product group booths (the interface supports multiple languages). And of course there is the opportunity for the big show consolidators to run a virtual show as a revenue generating business as they do with live convention center shows, charging exhibitors and attendees for the privilege of&amp;nbsp; bringing together supply and demand in one space. 
&lt;br&gt;
&lt;DIV class=wlWriterSmartContent id=scid:0767317B-992E-4b12-91E0-4F059A8CECA8:e73dc93d-61ae-4d69-9210-8a68bf36e8b1 style="PADDING-RIGHT: 0px; DISPLAY: inline; PADDING-LEFT: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px; PADDING-TOP: 0px"&gt;Technorati Tags: &lt;A href="http://technorati.com/tags/ON24" rel=tag&gt;ON24&lt;/A&gt;,&lt;A href="http://technorati.com/tags/Flash" rel=tag&gt;Flash&lt;/A&gt;,&lt;A href="http://technorati.com/tags/webinar" rel=tag&gt;webinar&lt;/A&gt;,&lt;A href="http://technorati.com/tags/webcast" rel=tag&gt;webcast&lt;/A&gt;,&lt;A href="http://technorati.com/tags/web%20meeting" rel=tag&gt;web meeting&lt;/A&gt;,&lt;A href="http://technorati.com/tags/web%20conference" rel=tag&gt;web conference&lt;/A&gt;,&lt;A href="http://technorati.com/tags/web%20conferencing" rel=tag&gt;web conferencing&lt;/A&gt;,&lt;A href="http://technorati.com/tags/virtual%20show" rel=tag&gt;virtual show&lt;/A&gt;,&lt;A href="http://technorati.com/tags/virtual%20tradeshow" rel=tag&gt;virtual tradeshow&lt;/A&gt;,&lt;A href="http://technorati.com/tags/virtual%20conference" rel=tag&gt;virtual conference&lt;/A&gt;&lt;/DIV&gt;&lt;/div&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=W8HH5I"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=W8HH5I" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=cccxvI"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=cccxvI" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=0iFt6i"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=0iFt6i" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=nWYEYi"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=nWYEYi" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>How Much Contingency Planning Is Enough?</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/how-much-contingency-planning-is-enough.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/how-much-contingency-planning-is-enough.html" thr:count="1" thr:updated="2008-06-27T10:10:50-04:00" />
        <id>tag:typepad.com,2003:post-51930034</id>
        <published>2008-06-26T23:28:12-04:00</published>
        <updated>2008-06-27T10:11:52-04:00</updated>
        <summary>I gave a web seminar with Adobe today. Following all proper best practices, I was on the line a full half hour early. Checked my audio levels with the operator. Dialed in on a second backup telephone line in case...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Tips" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;I gave a web seminar with Adobe today. Following all proper best practices, I was on the line a full half hour early. Checked my audio levels with the operator. Dialed in on a second backup telephone line in case my first line dropped. Had a copy of my slides in hardcopy in case my computer died. Made sure my moderator was ready to take over and help out if I lost connection. Checked that the phone call was properly streaming over VoIP for participants who wanted to listen on their computer speakers. Everything felt good. &lt;/p&gt; &lt;p&gt;And then with two minutes to go before show time, the audio conference provider suffered some sort of catastrophic failure. All lines were dropped, for speakers and attendees. Nobody could dial back in... We just got busy signals. &lt;/p&gt; &lt;p&gt;In a typical situation, that would be the end of story. We'd write a text message on the web conferencing window canceling the event due to technical difficulties beyond our control.&lt;/p&gt; &lt;p&gt;But in a case of unbelievable backup planning and preparation, the product manager from Adobe calmly typed in an alternate conferencing number we could all use. It didn't have quite the same operator assisted features we had on the primary account, but we were able to link it to the VoIP stream, get the attendees onto the new line, and carry on with our web seminar with minimal interruption and loss of time. &lt;/p&gt; &lt;p&gt;I was astonished. Not many people have a second audio conferencing carrier in their back pocket for an emergency of that sort. But from now on, I'm going to keep a backup conference number and participant code handy for client events. Just in case.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:a4cd0e52-6505-462a-ade8-ba625428d0f6" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/Adobe" rel="tag"&gt;Adobe&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20seminar" rel="tag"&gt;web seminar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conference" rel="tag"&gt;web conference&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conferencing" rel="tag"&gt;web conferencing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/contingency%20planning" rel="tag"&gt;contingency planning&lt;/a&gt;,&lt;a href="http://technorati.com/tags/audio%20conferencing" rel="tag"&gt;audio conferencing&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=WYUyXI"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=WYUyXI" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=uZ8TjI"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=uZ8TjI" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=GAdpfi"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=GAdpfi" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/TheWebinarBlog?a=Yflvpi"&gt;&lt;img src="http://feeds.feedburner.com/~f/TheWebinarBlog?i=Yflvpi" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>A Personal Webcam Backdrop</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/a-personal-webcam-backdrop.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/a-personal-webcam-backdrop.html" thr:count="2" thr:updated="2008-06-23T15:38:56-04:00" />
        <id>tag:typepad.com,2003:post-51651744</id>
        <published>2008-06-20T16:34:36-04:00</published>
        <updated>2008-06-23T15:45:27-04:00</updated>
        <summary>Long-time readers know that I am no fan of webcams for business presentations in public webinars. It's almost impossible to create a professional video image that matches audience expectations created by our collective exposure to commercial productions such as television...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Opinions" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Long-time readers know that I am no fan of webcams for business presentations in public webinars. It's almost impossible to create a professional video image that matches audience expectations created by our collective exposure to commercial productions such as television programs and high end studio webcasts.&lt;/p&gt; &lt;p&gt;But my antipathy does not apply to webcams used in collaborative sessions with people you already know. Why not invoke a little more personal interaction in your virtual meeting? Goodness knows, video is a hot selling commodity today in the web collaboration space.&lt;/p&gt; &lt;p&gt;One of the many problems with setting up a good space for video is getting rid of distractions in the background. I remember watching a professional presentation instructor give a webcast from his office. His webcam broadcast not only his image, but the desk of a fellow worker behind him, who came and went during the course of the webinar. It was immensely distracting and I found myself concentrating on my attempts to see what was on the other guy's computer screen!&lt;/p&gt; &lt;p&gt;When I work from my home office, I am plagued by the same problem. I have bookcases against the wall behind my chair that are filled with knickknacks and paperwork. They don't look very good as a backdrop to my video meetings.&lt;/p&gt; &lt;p&gt;Being a handy guy, I created a jury-rigged solution. Multiple trips to Home Depot and quite a few dollars later, I had built myself a backdrop that I can construct behind my chair. It's made out of heavy wood platforms, PVC pipes, a sheet, holding clips, and some plumber's fittings. Pretty ingenious, if I do say so myself. But it's a pain to set up and take down, and I have to find storage for all the long pipes between uses.&lt;/p&gt; &lt;p&gt;All of which is a long introduction to why I was fascinated and excited by the announcement of a new product to help people block out background distractions when using a webcam. It's called The WebAround, and it's available from a website of the same name: &lt;a href="http://www.TheWebAround.com"&gt;www.TheWebAround.com&lt;/a&gt;. &lt;/p&gt; &lt;p&gt;The idea is simplicity itself. It's a lightweight nylon disk with a springform circumference. It springs into full flat shape when you take it out of the bag and then twists back down into a compact disk for storage. You may have seen the same concept used for car windshield sun shades or for beach gear. There is a wide elastic band that slips around the back of your chair to hold the disk upright behind your head. Voila... Your meeting attendees can no longer see behind you!&lt;/p&gt; &lt;p&gt;I got a sample from the company's first production run. Everything is exactly as shown on their website (which is so chock-a-block with photos that I won't duplicate them here). The WebAround comes in blue or green. Mine is green and I'd say that's not my favorite choice. When I see my image on camera in front of a solid green background, I feel like someone forgot to turn on the digital overlay effects on a green-screen! That's what happens when you think like a video producer.&lt;/p&gt; &lt;p&gt;It fit over my very wide chair back without problem, but the elastic isn't big enough to stretch around a fully padded thick executive chair. The company suggests putting the elastic facing forward, against your back. This positions their company logo very prominently next to your head. I think it's overbearing and way too large a product placement. Consumers pay for the product... They shouldn't be forced to advertise it as well.&lt;/p&gt; &lt;p&gt;I chose to turn it around so the elastic faced the back of the room. That accomplished two things. It got rid of the giant logo sticking out from the side of my head, and it placed the fabric between my head and the big wide headrest on my chair. I hate the way my headrest looks on camera, and it was wonderful to be able to cover it up. The fabric is thin enough to mold between your body and the chair without a problem.&lt;/p&gt; &lt;p&gt;The WebAround website also mentions that if you are sitting on a stool or backless chair, you can wear the elastic around your waist as a personal piece of backdrop apparel. I tried it and felt foolishly like a Vegas showgirl with a giant fabric circle sticking up behind my head. But it worked. You might use this for video blogging on location where you don't want the background in your shot.&lt;/p&gt; &lt;p&gt;The disk comes with a nice little thin nylon storage bag, and while it takes a few practice tries to get the hang of twisting the disk back down into its compact storage size, you'll learn quickly enough.&lt;/p&gt; &lt;p&gt;I really like the concept, and at a purchase price of thirty dollars, it's within the reach of just about any home or business video practitioner.&lt;/p&gt; &lt;p&gt;Is it perfect? No, there are a few drawbacks you should know about. When you open the disk, the nylon tends to sport some wrinkles that show up well on camera. I can't imagine that it's safe for ironing (it feels like it would melt), so this is something you simply have to live with. None of the sample images on the company's website show any wrinkles.&lt;/p&gt; &lt;p&gt;As mentioned, the product logo is too large and prominent.&lt;/p&gt; &lt;p&gt;The material needs to be thicker or denser. When I turned it around, I could see through it to the dark outline of my chair's headrest and the dark backside of their logo patch. I got a note with my sample indicating that they already realize this and that future batches will be made with a higher gauge cloth.&lt;/p&gt; &lt;p&gt;But those downsides are more than offset by the ease and convenience of setup and storage, along with the obvious utility of such an item. It's a lot handier than my six-foot backdrop frame!&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:b070c8d8-09a3-4ef4-8345-b0f43d55a648" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/WebAround" rel="tag"&gt;WebAround&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcam" rel="tag"&gt;webcam&lt;/a&gt;,&lt;a href="http://technorati.com/tags/videocast" rel="tag"&gt;videocast&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcast" rel="tag"&gt;webcast&lt;/a&gt;,&lt;a href="http://technorati.com/tags/webcasting" rel="tag"&gt;webcasting&lt;/a&gt;,&lt;a href="http://technorati.com/tags/video%20blogging" rel="tag"&gt;video blogging&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20video" rel="tag"&gt;web video&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
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&lt;/div&gt;</content>


    </entry>
    <entry>
        <title>Kisses From Honey Bunny?</title>
        <link rel="alternate" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/kisses-from-honey-bunny.html" />
        <link rel="replies" type="text/html" href="http://wsuccess.typepad.com/webinarblog/2008/06/kisses-from-honey-bunny.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-51121934</id>
        <published>2008-06-09T23:50:22-04:00</published>
        <updated>2008-06-09T23:50:22-04:00</updated>
        <summary>That's probably one of the stranger headlines the Wall Street Journal has run. Dana Mattioli has an article in Tuesday's Wall Street Journal where she lists some of the ways people get in trouble on webcasts and webinars. I'm one...</summary>
        <author>
            <name>Ken</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Tips" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://wsuccess.typepad.com/webinarblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;That's probably one of the stranger headlines the Wall Street Journal has run. Dana Mattioli has an &lt;a title="Kisses From Honey Bunny" href="http://online.wsj.com/public/article/SB121304174403958203-uz8g1OzgdQIIV4y4MO0SVMzTfTw_20080709.html?mod=tff_main_tff_top" target="_blank"&gt;article in Tuesday's Wall Street Journal&lt;/a&gt; where she lists some of the ways people get in trouble on webcasts and webinars. I'm one of the people she contacted for anecdotes and tips, and it's certainly nice to see "Ken Molay, president of Webinar Success" in the pages of such a prestigious publication. But I can't keep from grinning at the inevitable way a long interview gets boiled down to a pithy quote or two by the time it gets to press.&lt;/p&gt; &lt;p&gt;I thought it might be a nice idea to expand on the tidbits in the article for the benefit of interested readers. Dana spent a lot of time talking about the ways in which the camera can make you look foolish in a webcast, and it's all true. If you really want to present a polished and professional image to your audience, you need some specialized training and a fair amount of practice in camera techniques. These are quite different from stage presentation tips. How many times per minute should you blink? How do you keep yourself properly framed in the shot? What do you do with your hands? How do you work with a script or notes when speaking to the audience? What types of clothing work for the camera and which ones give you problems (hint... narrow stripes are a no-no!).&lt;/p&gt; &lt;p&gt;Having a checklist of camera tricks isn't enough either. Just as with any other kind of learned skill, it takes practice to get comfortable. At first you will find it difficult to concentrate on all the technical pointers and on your content (which still takes priority, in case you thought I was dismissing it in favor of technique). It's like learning to drive a stick shift... You can spend so much time worrying about balancing the clutch and gas that you forget where you are trying to get to.&lt;/p&gt; &lt;p&gt;But as Dana illustrates in her examples, video is not your only potential source of embarrassment. You can run into trouble by not thinking through what your audience may be able to see or hear during your web conference. Even though you know that you should turn off the sound on your computer, it's easy to overlook in the last minute rush to get everything ready for the start of your session. I use a checklist to make sure I'm not overlooking simple and obvious things. In the same way that a pilot manually checks off the same items he has gone through on thousands of previous flights, I check that my second phone line is disconnected, that my instant messenger is disabled, that my cell phone is turned off, that my email is shut down, and so on. I also make sure I know exactly which steps I need to do in order to get my audio and web recording going. Is my audio line set up to mute the audience and allow all the speakers to be heard?&lt;/p&gt; &lt;p&gt;One of my favorite embarrassing things to see on a web conference is when the presenter shares his or her desktop to show off a software demo and the display background is set to a silly or personal picture. Or there are icons all over the desktop for computer games. You can be blind to the way your computer screen looks because you see it every day. But think about the impression it gives to your business audience. Clean up those spare icons... You can move them to a folder and then pull them back to the desktop after your presentation.&lt;/p&gt; &lt;p&gt;This is going to get way too long, so I'll just summarize my main tips by saying that you should take nothing for granted, think about what the audience will see and hear, practice and test everything ahead of time, and make a checklist to ensure you don't overlook anything.&lt;/p&gt; &lt;p&gt;Oh... And don't forget the value in getting professional assistance if you need it!&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:6845f162-2292-48a6-8355-17d8bbf15571" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/webinar" rel="tag"&gt;webinar&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conference" rel="tag"&gt;web conference&lt;/a&gt;,&lt;a href="http://technorati.com/tags/web%20conferencing" rel="tag"&gt;web conferencing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/videoconference" rel="tag"&gt;videoconference&lt;/a&gt;,&lt;a href="http://technorati.com/tags/videoconferencing" rel="tag"&gt;videoconferencing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/presentation%20skills" rel="tag"&gt;presentation skills&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Wall%20Street%20Journal" rel="tag"&gt;Wall Street Journal&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Dana%20Mattioli" rel="tag"&gt;Dana Mattioli&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
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