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<channel>
<title>The White Horse Courier</title>
<description>
A weekly podcast about art, media, design, advertising, and interesting topics hosted by designers Tom Wixo (@tomwixo) and Will Imholte (@willimholte). Brought to you by the fine folks at verbmill.net.
</description>
<link>http://www.verbmill.net</link>
<language>en-us</language>
<copyright>Copyright 2012</copyright>

<lastBuildDate>Thu, 04 Apr 2013 11:45:00 -0500</lastBuildDate>

<pubDate>Tue, 21 Aug 2012 11:30:00 -0500</pubDate>

<webMaster>will@thewhitehorsecourier.com</webMaster>

<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>

<item>
<title>Episode 17: I'm Glad I Didn't Stick With It</title>
<link>http://www.verbmill.net/thewhitehorsecourier/17</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-017.mp3</guid>
<description>Tom and Will catch up.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-017.mp3" length="20940648" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Thu, 04 Feb 2013 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will catch up.</itunes:subtitle>
<itunes:summary>Tom and Will catch up.</itunes:summary>
<itunes:duration>00:39:48</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 16: More Reverb</title>
<link>http://www.verbmill.net/thewhitehorsecourier/16</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-016.mp3</guid>
<description>Tom and Will talk about a The Office, Tom's trip to England, and television story arcs.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-016.mp3" length="32858546" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Sun, 27 Jan 2013 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will talk about a The Office, Tom's trip to England, and television story arcs.</itunes:subtitle>
<itunes:summary>Tom and Will talk about a The Office, Tom's trip to England, and television story arcs.</itunes:summary>
<itunes:duration>01:04:38</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 15: It Doesn't Look Old Enough To Have Vintage Esteem</title>
<link>http://www.verbmill.net/thewhitehorsecourier/15</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-015.mp3</guid>
<description>Tom and Will discuss the (upcoming) new year and an awesome Pepsi commercial.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-015.mp3" length="29716607" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Mon, 14 Jan 2013 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will discuss the (upcoming) new year and an awesome Pepsi commercial.</itunes:subtitle>
<itunes:summary>Tom and Will discuss the (upcoming) new year and an awesome Pepsi commercial.</itunes:summary>
<itunes:duration>01:01:54</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 14: That's A Complicated Question</title>
<link>http://www.verbmill.net/thewhitehorsecourier/14</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-014.mp3</guid>
<description>Tom and Will talk about a commercial from England and disagree about Instagram some more.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-014.mp3" length="24714611" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Mon, 17 Dec 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will talk about a commercial from England and disagree about Instagram some more.</itunes:subtitle>
<itunes:summary>Tom and Will talk about a commercial from England and disagree about Instagram some more.</itunes:summary>
<itunes:duration>00:47:39</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>


<item>
<title>Episode 13: None Punctuated</title>
<link>http://www.verbmill.net/thewhitehorsecourier/13</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-013.mp3</guid>
<description>Tom and Will discuss the holiday, and an ad for Best Buy.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-013.mp3" length="27615457" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Fri, 07 Dec 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will discuss the holiday, and an ad for Best Buy.</itunes:subtitle>
<itunes:summary>Tom and Will discuss the holiday, and an ad for Best Buy.</itunes:summary>
<itunes:duration>00:54:43</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 12: Generic Bad Guy A</title>
<link>http://www.verbmill.net/thewhitehorsecourier/12</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-012.mp3</guid>
<description>This week Tom and Will talk about movie trailers, Skyfall, and a special holiday commercial.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-012.mp3" length="36494699" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Fri, 16 Nov 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>This week Tom and Will talk about movie trailers, Skyfall, and a special holiday commercial.</itunes:subtitle>
<itunes:summary>This week Tom and Will talk about movie trailers, Skyfall, and a special holiday commercial.</itunes:summary>
<itunes:duration>00:51:23</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 11: I'm Busy That Night Anyway</title>
<link>http://www.verbmill.net/thewhitehorsecourier/11</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-011.mp3</guid>
<description>In this special nearly-election-free episode Tom and Will discuss 007, MC Hammer and viral marketing.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-011.mp3" length="24521514" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Tue, 6 Nov 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>In this special nearly-election-free episode Tom and Will discuss 007, MC Hammer and viral marketing.</itunes:subtitle>
<itunes:summary>In this special nearly-election-free episode Tom and Will discuss 007, MC Hammer and viral marketing.</itunes:summary>
<itunes:duration>00:47:16</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 10: The Exact Same Clothes I Wear Everyday</title>
<link>http://www.verbmill.net/thewhitehorsecourier/10</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-010.mp3</guid>
<description>Tom and Will talk about Halloween, The People Vs George Lucas, and Snickers.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-010.mp3" length="26406510" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Thu, 1 Nov 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will talk about Halloween, The People Vs George Lucas, and Snickers.</itunes:subtitle>
<itunes:summary>Tom and Will talk about Halloween, The People Vs George Lucas, and Snickers.</itunes:summary>
<itunes:duration>00:51:12</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 9: My Crazy Tangent Stories</title>
<link>http://www.verbmill.net/thewhitehorsecourier/9</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-009.mp3</guid>
<description>Tom and Will Bing it on.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-009.mp3" length="26538585" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Wed, 24 Oct 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will Bing it on.</itunes:subtitle>
<itunes:summary>Tom and Will Bing it on.</itunes:summary>
<itunes:duration>00:51:27</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<itunes:subtitle>A weekly show about art, media, design, advertising, and interesting topics hosted by @tomwixo and @willimholte.</itunes:subtitle>
<itunes:summary>A weekly podcast about art, media, design, advertising, and interesting topics hosted by designers Tom Wixo (@tomwixo) and Will Imholte (@willimholte). Brought to you by the fine folks at verbmill.net. </itunes:summary>
<itunes:owner>
<itunes:name>Will Imholte</itunes:name>
<itunes:email>will@thewhitehorsecourier.com</itunes:email>
</itunes:owner>
<itunes:explicit>No</itunes:explicit>
<itunes:image href="http://willimholte.com/vm/images/thwcalbumart.jpg"/>
<itunes:category text="Design">
<itunes:category text="TV &amp; Film"/>
</itunes:category>

<item>
<title>Episode 8: Jumping On A Tin Roof</title>
<link>http://www.verbmill.net/thewhitehorsecourier/8</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-008.mp3</guid>
<description>This week Tom and Will take a break from talking about commercials to discuss Tom's trip to AIGA MN's Design Camp, artistic inspiration, John Baldessari, and mixtapes.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-008.mp3" length="46977263" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Wed, 10 Oct 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>This week Tom and Will take a break from talking about commercials to discuss Tom's trip to AIGA MN's Design Camp, artistic inspiration, John Baldessari, and mixtapes.
</itunes:subtitle>
<itunes:summary>This week Tom and Will take a break from talking about commercials to discuss Tom's trip to AIGA MN's Design Camp, artistic inspiration, John Baldessari, and mixtapes.</itunes:summary>
<itunes:duration>01:12:54</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 7: If This Were Danny DeVito</title>
<link>http://www.verbmill.net/thewhitehorsecourier/7</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-007.mp3</guid>
<description>The gang discusses ad platforms on Hulu, using celebrities in Esurance ads, and introduce a new segment 'Getting Worse'.
​</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-007.mp3" length="31452292" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Tue, 01 Oct 2012 11:45:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>The gang discusses ad platforms on Hulu, using celebrities in Esurance ads, and introduce a new segment 'Getting Worse'.
</itunes:subtitle>
<itunes:summary>The gang discusses ad platforms on Hulu, using celebrities in Esurance ads, and introduce a new segment 'Getting Worse'.​</itunes:summary>
<itunes:duration>00:50:40</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 6: Probably At The Louvre</title>
<link>http://www.verbmill.net/thewhitehorsecourier/6</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-006.mp3</guid>
<description>Another week spent on Levi's and discussion of using existing art in advertising. Tom and Will also talk about school trips, maps, and some technology.​</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-006.mp3" length="34380632" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Thu, 27 Sep 2012 11:30:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Another week spent on Levi's and discussion of using existing art in advertising. Tom and Will also talk about school trips, maps, and some technology.</itunes:subtitle>
<itunes:summary>Another week spent on Levi's and discussion of using existing art in advertising. Tom and Will also talk about school trips, maps, and some technology.​</itunes:summary>
<itunes:duration>00:54:47</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

<item>
<title>Episode 5: Stop Contemplating Over There And Start Doing Something</title>
<link>http://www.verbmill.net/thewhitehorsecourier/5</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-005.mp3</guid>
<description>Will recaps his trip to Portland for the XOXO Festival, Tom reminisces about The Simpsons arcade game, and they each talk about internet, creation, and a commercial from Levi's.​</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-005.mp3" length="27668955" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Tue, 19 Sep 2012 11:30:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Will recaps his trip to Portland for the XOXO Festival, Tom reminisces about The Simpsons arcade game, and they each talk about internet, creation, and a commercial from Levi's.</itunes:subtitle>
<itunes:summary>Will recaps his trip to Portland for the XOXO Festival, Tom reminisces about The Simpsons arcade game, and they each talk about internet, creation, and a commercial from Levi's.​</itunes:summary>
<itunes:duration>00:53:49</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>



<item>
<title>Episode 4: I've Brought My Coffee Into The Shower</title>
<link>http://www.verbmill.net/thewhitehorsecourier/4</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-004.mp3</guid>
<description>Tom and Will are joined by special guest Owen Imholte to talk about 5 Hour Energy, The Dollar Shave Club, Owen's podcast Dwell On and the new podcast network Verb Mill.​</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-004.mp3" length="38504706" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Tue, 11 Sep 2012 11:30:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will are joined by special guest Owen Imholte to talk about 5 Hour Energy, The Dollar Shave Club, Owen's podcast Dwell On and the new podcast network Verb Mill.</itunes:subtitle>
<itunes:summary>Tom and Will are joined by special guest Owen Imholte to talk about 5 Hour Energy, The Dollar Shave Club, Owen's podcast Dwell On and the new podcast network Verb Mill.​</itunes:summary>
<itunes:duration>00:43:37</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>


<item>
<title>Episode 3: I Love Submart</title>
<link>http://www.verbmill.net/thewhitehorsecourier/3</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-003.mp3</guid>
<description>In this episode Tom and Will focus on attack ads, and ask the question: 'why don't more private companies attack their opponents as viciously as political candidates do?'​</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-003.mp3" length="20928161" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Tue, 4 Sep 2012 11:30:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>In this episode Tom and Will focus on attack ads, and ask the question: 'why don't more private companies attack their opponents as viciously as political candidates do?'​</itunes:subtitle>
<itunes:summary>In this episode Tom and Will focus on attack ads, and ask the question: 'why don't more private companies attack their opponents as viciously as political candidates do?'​</itunes:summary>
<itunes:duration>00:39:47</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>



<item>
<title>Episode 2: Alphadogism</title>
<link>http://www.verbmill.net/thewhitehorsecourier/2</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-002.mp3</guid>
<description>Tom and Will talk about starting school and starting jobs, as well as the biggest moment of Tom's life, Ameriquest ads, and, some truly terrible movies.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-002.mp3" length="25312156" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Tue, 28 Aug 2012 11:30:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholte</itunes:author>
<itunes:subtitle>Tom and Will talk about starting school and starting jobs, as well as the biggest moment of Tom's life, Ameriquest ads, and, some truly terrible movies.</itunes:subtitle>
<itunes:summary>Tom and Will talk about starting school and starting jobs, as well as the biggest moment of Tom's life, Ameriquest ads, and, some truly terrible movies.</itunes:summary>
<itunes:duration>00:48:55</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>



<item>
<title>Episode 1: Tiny Little Man Syndrome</title>
<link>http://www.verbmill.net/thewhitehorsecourier/1</link>
<guid>https://s3.amazonaws.com/podcast-store/TWHC-001.mp3</guid>
<description>In this inaugural episode of The White Horse Courier​ Tom and Will discuss the adventure of getting an app into the iOS App Store, road trips, books of their youth, cats and Ikea.</description>
<enclosure url="https://s3.amazonaws.com/podcast-store/TWHC-001.mp3" length="23829826" type="audio/mpeg"/>
<category>Design</category>
<pubDate>Tue, 21 Aug 2012 11:30:00 -0500</pubDate>
<itunes:author>Tom Wixo &amp; Will Imholtel</itunes:author>
<itunes:subtitle>In this inaugural episode of The White Horse Courier​ Tom and Will discuss the adventure of getting an app into the iOS App Store, road trips, books of their youth, cats and Ikea.</itunes:subtitle>
<itunes:summary>In this inaugural episode of The White Horse Courier​ Tom and Will discuss the adventure of getting an app into the iOS App Store, road trips, books of their youth, cats and Ikea.</itunes:summary>
<itunes:duration>00:45:49</itunes:duration>
<itunes:keywords>curier, courir, corier, imholt, imhold, wixo, verb mill, verb, mill </itunes:keywords>
</item>

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