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If you have ever seen the movie Moneyball or at least read the book by Michael Lewis, then chances are you were inspired by its “do more with less” theme. In case you aren’t familiar with it, the movie (and book) retells the events of the Oakland Athletics during the early 2000s in which they shook up the baseball world with a then radical approach to the sport. There are actually a great many great lessons from the movie, but one of the biggest is that sometimes spending more doesn’t always get you better results. It’s about taking a look at your systems and simply making them more efficient; you can have results equal to or better than those who spend significantly more. I bring this up because it perfectly illustrates the thinking behind inbound marketing. It is about spending less and getting more, about being very specific with whom you market to, and about creating content that keeps working for you years after you create it. With this blog post, I will show you just how inbound marketing can beat out outbound marketing.

Targeting Specific Demographics

While some outbound marketing methods are at least somewhat targeted, appearing during shows watched by a key demographic or being placed in relevant magazines, they are still for the most part trying to reach as many people as possible with the hopes that someone converts. Inbound marketing, on the other hand, is about using the wealth of information available on the internet to target very specific demographics, ones who are much more likely to convert. This means less time and effort time on trying to convert weak leads.

Less Cost per Lead

Outbound marketing operates on the principle that the more money spent, the more business generated, typically with a rather large price tag attached. This is in part due to the fact that they try to reach a large audience, typically with the understanding that only a small percentage of the people who see the ad will convert. Since inbound marketing is more targeted, you end up spending less for the same amount of leads. On top of that, the types of content used in outbound marketing tend to be pricey, needing to create commercials, print ads, and other such types of content which require a great deal of people, time, and technology. Inbound marketing involves much less expensive content, such as blogs, social media posts, email ads, and similar digital content.

To learn more, we have more information available for you. To learn just how inbound marketing can impact your own business, please give us a call at (925) 566-6969.

The post Do More With Less with Inbound Marketing appeared first on The Write Stuff Blog.

LinkedIn Ad Components:

• It should have compelling copy to attract the reader to the ad
  • 25 characters to use for a headline. Make it something catchy and relevant to your business.
  • 75 characters to include attention-grabbing copy and an offer to incentivize a click from your reader- Choose your words wisely!
• Be sure to include an offer that would be beneficial for the professional wanting to click the ad
• A call-to-action to intrigue readers to click and be directed to your business, social media page, or a specific landing page
• Be sure to include a company logo or an image that readers can connect with your business
• Target your campaign to the right audience. LinkedIn will show you an estimated number of how many people your ad will reach out to as you filter the correct target audience for your business.

Your main goal of creating LinkedIn ads is to maximize the click-through rate (CTR). The maintenance of your ads is crucial. In order to achieve the maximum CTR for your campaign, you must review and adjust your daily budget in order to allow the best performing ads to prosper and discontinue the worst performing ads.

LinkedIn ads have the advantage of being able to target the professionals and prospective customers who would be interested in doing business with you. Unlike Google Adwords that can be a hit or miss, LinkedIn ads makes it easier for you to reach your target demographic at a much faster pace.

How have you utilized LinkedIn ads for your business? Share your ad strategies with us in the comments box below!

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The post LinkedIn Ads Open Doors to Attract Real, Potential Leads appeared first on The Write Stuff Blog.

What is your experience in the field, and what have you done to other businesses to make them grow their online presence? It is crucial that the inbound marketing consultant have tremendous successful experiences with marketing. It would be important to take a look at his or her marketing portfolio and see what he or she has done for previous clients. Before hiring a consultant, you want to ensure that he or she is experienced and well-versed in all existing and up-and-coming marketing strategies.

What strategies would be most effective to market my business? Every business is different, and using different inbound marketing strategies is common for businesses. You should sit down with your potential consultant and make sure he or she understands what your business does, and suggests strategies that will be pertinent to your business. Sometimes not all the strategies are relevant to your business, so ensure that all recommended strategies have a purpose behind it.

How will you generate high quality business leads? The purpose behind an inbound marketing strategy is to ultimately attract better leads to your business. By “better” we mean leads who are more likely to convert. Your major goal when sitting down with your potential consultant is to discuss your vision and ensure that the marketing strategies are done so to match it. Be completely clear with your consultant, as your businesses’ future may be in his or her hands.

Hiring an inbound marketing consultant can be a time-consuming job but it may well be worth it when you don’t have to spend so much time on your marketing efforts.

To learn more about which inbound marketing strategies may be beneficial for your business, contact us here at SevenAtoms, Inc. by giving us a call at (925) 566-6969.

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The post What Questions Should You Ask your Potential Inbound Marketing Consultant? appeared first on The Write Stuff Blog.

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One of the hardest largest modern roadblocks that a new corporation faces is gaining some sort of presence online.  Google (and the other search engines) favor established brands, and unless you are breaking into one of the rare niche industries, chances are good that you’re going to have to fight to rank high on related keywords. Another major roadblock that new businesses face is branding, especially when it comes to defining how they are different from the competition. Now a blog can help your business take care of both roadblocks, but you are going to need to have a strong content strategy in place in order to ensure that you actually see results.   The content for a blog needs to do a number of different things in order for it to help your new business. For example:

It needs to highlight major points of difference. This has always been one of the major aspects of any marketing campaign, but blogging has provided a medium in which to directly address this in a straightforward, more down to earth way. Don’t just talk about major selling points of your brand; talk about how your entire philosophy is different from your competition.

It needs to instill confidence in the reader. It is extremely challenging for a new company to instill confidence in potential clients, so in order to fight this content for a blog, you need to reflect deep understanding of your industry. The content that you create needs to ooze authority by going in detail about trends in your industry and explain to the uninitiated just how it works.

It needs to pay attention to SEO. If you have read anything about online marketing, you have probably read something by a marketer trumpeting the importance of SEO. While it may seem overblown, it actually is a fundamental aspect of any online marketing campaign. Make sure that you have a predetermined set of keywords that you incorporate into blogs. If you aren’t focusing on specific keywords, you will not see a huge rise in rankings.

If you have more questions about how to create content for a blog, then feel free to contact us, SevenAtoms, at (925) 566-6969.

The post Are You a New Business? Some Tips For Creating Content For A Blog appeared first on The Write Stuff Blog.

• Get creative. Include a special offer for your clients by throwing in an additional service if the client signs up in the week of Mother’s Day. Just showing your appreciation towards mothers can help you gain more clients, especially when you add a special deal.
• Market your promotions. The best times to boost business are during holidays and special events. In order to be prepared, you must think of a unique strategy that truly captures the spirit of the day. Before the actual holiday, you should be ready with your special offer, and lead into that special offer to your leads. Use all marketing channels to help spread the word about the great offer.
• Step outside the box. Maybe your business may not have anything to offer that would be relevant to Mother’s Day. In this case, step outside of your business, and do something else for a change. You can partner up with one of your existing clients, and utilize their services for your own benefit. Sometimes your own clients may be the best support you need when it comes to creativity.
• Last, but not least, remember what the main purpose of Mother’s Day is. It’s important to note that you will be celebrating something special to every individual. As much as you may be trying to promote your own business, you’re also celebrating mothers everywhere, so keep that in mind.

Keep it simple, but meaningful. With minimal effort, you can attract many more leads to your business, and offer something extra in return. With Mother’s Day right around the corner, you can most definitely create offers for Mothers everywhere!

If you’re looking to boost your marketing strategy for those special days, SevenAtoms can take care of all your inbound marketing needs. Contact us online or give us a call at (925) 566-6969 today!

Image By: Malia Karlinsky – Yesterday on Tuesday

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