THE WRITE TOUCH 4U

Make Your Own Postcard Advertisements Work For You

LCote82@verizon.net (Lorraine Cote) — Tue, 20 Oct 2009 06:45:34 PDT

Hello All,

Today I thought I would tackle one aspect of marketing a business. I know for my own business, when I think in terms of marketing, one area I often neglect to think about is post card marketing. Post card marketing can be very effective if done correctly and also very cost friendly. It is not as expensive as other forms of marketing and advertising can be. Yet, it is often one of the least used methods to get a businesses message/image before their respective audiences. So today, I would like to share an article from a savvy marketer named Lynne Saarte. follow along and let Lynne fill you in on teh right way to use postcards in your marketing efforts. Until next time, happy writing!
Lorraine
The Write Touch 4U
Http://www.thewritetouch4u.com

by: Lynne Saarte

You of course should be familiar with travel postcards. You get it when people you love go on vacation and send the postcard as a reminder of where they are. The “wish you were here” print postcards is indeed a classic, one that most people are familiar with. What if I tell you however that you can use this same postcard printing method to help your business? Indeed, some businesses have started to use postcard printing for direct mail advertising, while slowly moving away from envelopes and letters. If you are interested to see how this postcard advertising works, then read on. In this article I will teach you how to make your own postcard advertisements work for you.

Thinking of the right advertising angle for postcards
The first step into making a custom postcard for advertising is to think of your angle. Your angle is basically the “wish you were here” counterpart from travel postcards. You have to think of a great message that gets your reader's attention. For most marketing postcards, they try to display the certain lifestyle that their products and services represent. The message basically is “wish you can be like this”.

So if you are advertising some fitness products for example, you can display pictures of fit men and women, and tell your readers that they can be like that. For educational services on the other hand, a picture of graduating student with high grades should be great. Of course this message must be distinct from your rivals. The more distinguishing your message is from others the better that postcard message will be. So take your time and compose the right advertising angle for your color postcards. This is a very important step.

Producing good postcards for marketing
Once you have that message already figured out, you should then start on the business of producing them. In this regard you will need a designer and a printer for postcards. The layout designer for your postcards should be a good graphic artist. You can of course hire a free lancer if you like, or you can even recruit yourself if you are willing to learn some basic graphic design. There are plenty of templates and tutorials out there so you can learn fast enough with no trouble.

For the printer, you have two options. If you plan on a mass postcard marketing campaign, you will need a professional printer with mass production capabilities. An online postcard printing service should be fast enough for most campaigns. You can search for them of course via the Internet.

Your second option on the other hand is when you plan on only printing a couple of custom postcards for local distribution. If your aim is this, then printing from your own color printer should be more feasible. Whatever you choose though, it should be easy enough to create and print postcards since they are pretty easy to understand. A picture and a little message on the cover, and some mailing lines and guides at the back. That's all there is to it.

Knowing how and where to send them
The final hurdle for postcard advertising is distribution. You must know where to send them for your postcards to work. If you plan on a large advertising campaign, you might have to buy the addresses provided by research firms and other marketing companies and then use the addresses for mailing. If you want advertising on a more local level however, you can just hire a person to give them out in your city. You might also want to try hiring the printing service to help you since some of them also have distribution options for postcards.

Whatever your mode of deployment is though, make sure that you decide smartly on the houses you will be distributing to. It is best to distribute them on areas where you know will have a better chance of relating to your postcard. So if you plan on advertising to a richer crowd, distribute your postcards to richer residences, while common products should be pretty comfortably sent towards more main stream residences. This should maximize the impact of your postcards, getting them to the people that will be most interested.

Once you get the hang of the distribution, more or less, you should already know how to postcard advertising works. It is not as easy as posters and brochures, but they do get a lot of work done and they can be used to reach out to a very wide area. So do not underestimate their powers.

For comments and inquiries about the article visit:
http://www.printplace.com/printing/postcard-printing.aspx

About The Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

How To Decide On A Brochure Template

LCote82@verizon.net (Lorraine Cote) — Tue, 06 Oct 2009 11:03:41 PDT

Hello all,

A business needs to be armed with many types of marketing tools to effectively get the word out, a brochure is just one piece in a marketing strategy. However, it is an important piece and should be carefully planned out, that’s why choosing the right template to convey your business message can make the difference between getting your business noticed in a positive way or in a negative way. So read on and see what Janice Jenkins has to say about choosing the right brochure template to make your business stand out among the crowd! Until next time, happy writing. You can contact me at The Write Touch 4U site and let’s discuss how I can create the right brochure template for your business.

Lorraine

The Write Touch 4U

http://www.thewritetouch4u.com

How To Decide On A Brochure Template

This article is by Janice Jenkins.

What makes a good brochure template? How do you decide which template to use for brochure printing? Are there criteria involved? Or do you need a critical eye to spot the proper details in brochure templates? Whatever the case, if you are trying to decide on what brochure template to use, here are four tips that should help you pick the right one.

1. A good file format
A good brochure template is usually a digital file format that works well with others. You should target a template with a good file format so that you can use it in different applications and platforms. What I usually recommend if you work on different computers is to choose brochure templates that are made from image formats. Image formats can be opened by almost every desktop publishing software out there, so you can instantly change anything on any platform or application if possible. It should also be easier for your brochure printer since there will be a minimal number of conversions involved.

2. Useful and functional
A brochure template must also be useful and functional. You cannot just choose templates just because it is in a format you like. After seeing a good format, you should see if it has a couple of useful features. Does the brochure template have guidelines and margins? Does it have the standard dimensions for brochures? Are the folds marked and is it in the fold configuration that you want? Determine all of these things before really deciding on a template. You need to be clear about your preferences to truly get the useful template that you need.

3. Easily adaptable or customizable
Also, if at all possible, a brochure template should always be easily adaptable and customizable. This means that certain areas of the template should be really left blank so that you can put your own content easily. If there are things like watermarks, company logos and other things in there, you might want to choose another template since those aren't really supposed to be in a template. So choose something that can really be made into your own custom brochure.

4. Free and unhindered
Finally, and perhaps most importantly, you have to know that brochure templates are usually given freely. While there are those that charge fees for their templates, for the most part, the Internet offers a lot of websites that provide brochure templates for free. Those templates are usually very good and very useful for those who want to create their own unique brochures. So do not get sucked in by the marketing talk. You do not have to buy something that is freely available on other websites.

So that is how you decide on a brochure template. It must have a good format, useful, adaptable and free. If you get all four criteria, then that template should be a candidate for your use.

For comments and inquiries about the article visit:
http://www.printplace.com/printing/brochure-templates.aspx, http://www.printplace.com/printing/brochure-printing.aspx

About The Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. The author invites you to visit: http://www.printplace.com

Tips For SEO Friendly Marketing Content For Your Website

LCote82@verizon.net (Lorraine Cote) — Mon, 21 Sep 2009 06:04:49 PDT

Hi all,
I thought that I would share a great article I ran across by Neil Page that enforces the importance of SEO writing in web content. I hope you find it as helpful as I did and take action to implement the elements discussed to get your site or the sites of your clients a better page ranking. They will appreciate you all the more! Until next time, happy writing.
Lorraine
The Write Touch 4 U
http://www.thewritetouch4u.com

Tips For SEO Friendly Marketing Content For Your Website
by: Neil Paige

Getting your website positioned as high as possible in SERP (Search Engine Result Pages) is one of the main goals for everyone who has a SEO strategy.

Statistics prove that the percentage of getting a click to your website keeps on reducing as the searcher moves down the result pages on a Search Engine.

What does a SEO friendly content have?
• Uniqueness
• Appropriate Language
• Relevancy
• Descriptiveness
• Scanable & Skimmable structure - Lists or Bullet form
• Presented in Q/A format
• Powerful Keywords and their placement
• Structured Flow
• Proofread for any mistakes

SEO friendly content does not mean that you start writing for search engines. Write content that search engines would adore automatically. The first and most important rule of content writing strategy is to write for visitors and not for search engines. Search engines ultimate goal is to provide their users with the unique and most relevant content. They will prefer your content if it is written for users.

It is not a coincidence that writing strategy for good contents makes for SEO as well.

Uniqueness: Name a subject and you will find it on web, so dig deep and write something that you own. Something that makes you stand out of the regular web shops.

Appropriate Language: Write in the language of your prospect. The language determines the kind of visitor your site will attract. If you are writing for Business owners who are generally non-technical, write in plain business language. It is always easy to write if you know your readers.

Relevancy: Write what is relevant to your topic and business. Search engines have their own algorithm to check the relevancy of the content. Please avoid playing around with search engines. Even if you get successful in bringing few visitors to your site and they find the content irrelevant to their search, they will immediately bounce out of the site.

Descriptiveness: Descriptive here does not mean to start writing stories. Describe your services or products in an informative manner. Try to display important information with a link to the detailed information. This could give you an extra edge over your competitor

Scanable & Skimmable: Most of the web users do not read they just scan the web. Research shows that visitors read about 20% of content on a webpage. Write content which is easily scanable by readers. Some points to be kept in mind are-
• Use of font color which is easy to the eyes
• Variable Eye catching font sizes
• Use list or bullets instead of paragraphs to improve recall value
• Use of Headers and sub headers - can create interest

Presented in Q/A format: Present your content in a form of questions and answers. Most of the websites miss this opportunity to answer reader’s question and they land up increasing their bounce rate. This can be best done by addressing the user’s pain with a simple yet effective answer.

Powerful Keywords and their placement: Keywords play an important role in SEO strategy. Do not just sprinkle your keywords into the content rather build it around the selected keywords and phrases. The denser the keywords towards the top, the better they are. Use of synonyms is good, however, try them a little lower on your web page.

Structured Flow: It is very important to flow your visitors in a desired manner. Do not leave them to search their way. Guide them with doorways. Do linking within your content that makes the visitor flow with the content. This is called Flow design.

Proofread: Do proofreading to give an additional support to all your writing and SEO efforts. The spelling and grammar errors make your content look unprofessional.

We at AfterTheNet – The Web Strategy Company (http://www.afterthenet.com) keep supplementing our clients with the most basic to the most advanced techniques for any goal they decide to reach with their website. Our step wise approach gives them the complete visibility of their website, which often they are deprived of in absence of a trustworthy resource.

About The Author
Neil is a member of the Knowledge Centre Team at AfterTheNet, http://www.afterthenet.com

Our expertise helps clients' Marketing Teams to align to their business goals and targets. We are led by diversely experienced Business Executives giving you that cut above the rest advantage.

Put Your Copy To The Test

LCote82@verizon.net (Lorraine Cote) — Wed, 19 Aug 2009 09:52:35 PDT

Here is a great article from one of the greatest copywriters of all time, Michel Fortin, A.K.A. The Copy Doctor. He shares his insights as to what works and what doesn’t when it comes to creating great copy. Read on and hopefully you can add some polish to your copy with the tips Michel shares here.

Enjoy!

Lorraine

The Write Touch 4U

http://www.thewritetouch4u.com

By Michel Fortin

In my critique consulting services, I’ve found the most common mistake clients make is the ignorance of, or indifference to, split-testing. Little do they know this underutilized marketing practice can be one of the most profitable.

Split-testing is the simple process of splitting your audience into reading two or more versions of your copy — whether it’s your website, sales letter, email, etc — to determine which version pulls the best.

I’m a big fan of testing. And I teach it as much as I can, and if my critiques are any indication, I also believe 99% of marketers out there do not test at all. It’s a shame, because they’re leaving so much money on the table.

I applaud those people who do test. The problem, however, is that some of them reveal their test results, share their insights, and make claims, which can be a bad thing.

Sure, test results are cool. Perhaps even insightful. But some may be misinterpreted, and doing so also feeds into this lackadaisical mindset of those non-testers, thinking that such test results are universally applicable and therefore testing is unnecessary.

Taking any test result as gospel, without validation, can be an expensive proposition…

I always recommend you test everything first. Never take any test result as applicable to your specific situation. Even mine, as I do share my test results from time to time.

Why? Because only a handful of these test results, if any (and believe me, they are rare), are statistically significant enough to be truly portable to other offers or markets.

So, you’re probably scratching your head, wondering:

“What good are test results, then?”

Now, I agree that some results, tested thoroughly under various conditions, can be widely accepted. They have slim margins of error, and they’re statistically valid enough that the likelihood of achieving the same kinds of results in another area is higher.

(Then again, those “surefire” test results are equally limited in their application, as they were generated at specific points in time. They may change over time as markets evolve. So even the best test results are never constant.)

It’s true, however, that having access to someone else’s test results — like the ones I reveal in my Copy Doctor membership website — puts you several steps ahead of trying to blindly test anything without any help or direction, let alone of testing nothing at all.

Knowing what to test is an awesome benefit.

Never discount other people’s test results. Look at them as pointers, which are great ideas for testing. But they are not, and should never be taken as, absolutes.

Each “pointer” any marketer gives has been achieved under very specific and sometimes very unique conditions. Duplicating those results is highly contingent on duplicating the same conditions under which those tests were conducted.

For example, if you’re testing colors, then the target market, the type of product, the price point, and the offer have all played immense roles in the weight of those test results. And even if there’s a small chance that they are the same as yours, the time during which the tests were conducted is definitely different.

Let me give you some examples.

Last year, another copywriter posted his test results on a popular Internet marketing forum. I agree with most of them, largely because they seem to parallel mine, but there were a few exceptions. So I’ve added some of my comments, reprinted here…

1. Your headline should always be in Tahoma, dark red, size 20. It must also have quotation marks before and after. Also, headlines that start with “Who Else” always gets a higher response.

Yes, that’s what I’ve tested, too. But the results do vary. On average, the increase is less than 100%. Even less than 50%. (Meaning, they don’t double or more, as some marketers suggest.) And in some cases, the response went down rather than up.

In the majority of tests, we found the greatest bump in results has less to do with colors than it has with the headline’s distinctive appeal. In other words, when the headline is distinctly different than the rest of the body copy, it draws more attention.

For instance, sans-serif fonts for headlines and headers (i.e., subheads within the copy), when the body copy uses serif fonts — and vice versa — have the best results. Dark red headlines, and then dark blue, seem to outpull other colors.

Sans-serif are proportional width fonts with no curlicues, such as Tahoma, Trebuchet, Verdana, Arial, Helvetica, Geneva, etc — this blog uses Arial, for example. Serif fonts have curlicues, such as Times New Roman, Schoolbook, Georgia, Garamond, etc.

Serif fonts are best with a primarily technophobic audience.

(Technophobes are people who are not technically inclined, such as newbies or people who are averse to technology. Granted, as more and more people use technology on a regular basis, technophobes are a shrinking bunch.)

With technophiles, on the other hand (i.e., people who love and use technology a lot), I’ve had better results with sans-serif fonts used within the body copy, and even sans-serif fonts for the main headline and headers throughout the copy.

My guess as to why all of this is so? For technophobes, serif fonts mimic direct mail and offline communications, which non-techies are used to. Objectively, delivering copy in the format your audience is used to as much as possible is the key.

The middle ground for both seems to be fixed-width fonts, such as Courier or Courier New. If your audience is comprised of both ends of the spectrum of what Jupiter Research calls “technographics” — similar to demographics — Courier is your safest bet.

My theory is, Courier mimics plain text email for technophiles and typewriter type for technophobes, thus appealing to both. So if you’re not sure of your target market’s technographics, use Courier or Courier New as your main font to play it safe.

Bottom line, it depends on the audience.

And without a doubt, doing proper market research before you do any split-testing — or worse, guessing from the get-go — will tell you a lot about your audience as to what will appeal to them best. (I’ll come back to the whole “who else” argument a little later.)

2. Your headline should be simple and focus only on the SINGLE biggest benefit of your product (don’t try to get fancy and do heaps of benefits at once). Make it clear and compelling.

True. But again, that’s a suggestion. In fact, I’ve found that using less and less benefits in your headline increases response, likely because benefit-driven headlines alerts the reader that what follows is a salesletter. (And people hate being sold.)

I’ve had good results with headlines that didn’t have any benefits at all. Such as…

Newsy, editorial-like headlines,
Headlines that introduce a story,
Headlines that ask a question,
Headlines that give an incomplete idea,
Headlines that start a conversation,

And so on.

These headlines pull the reader into the copy, especially because they start an idea, imply a benefit (rather than state one outright), pique the reader’s curiosity, ask a question, or continue the conversation going on in the mind of the reader.

Here are some examples of classic headlines that are not benefit-driven but have historically proven to be for some of the most profitable ads in history:

“Do You Make These Mistakes In English?”
“The Tale Of Two Young Men”
“The Insult That Made A Man Out Of Mac”
“When Doctors Feel Rotten, This Is What They Do”
“Often A Bridesmaid, Never A Bride”
“Using A Lawyer May Be Dangerous To Your Wealth”
“Have You Ever Seen a Grown Man Cry?”

Again, there are no real or direct benefits in these headlines. But there’s either an implied benefit, or a statement that tickles people’s curiosity and forces them to start reading, which is the whole purpose of a headline in the first place.

Now, some people have ranted and raved about the “who else” headline. I tested this headline like crazy. Personally, I hate it. But like it or not, it seems to pull more than any other headline I’ve tried — granted, it is slowly declining in recent times.

In fact, while I’m at it let me share with you five headline types I’ve tested, which have produced some of the highest responses — and the reasons I believe they work…

1. “Who Else”

The “who else” headline is based on the original classic, “Who Else Wants a Screen Star Figure?” This type of headline is the winner is most of my tests, and now used by countless marketers. I’m sure you’ve come across at least one of them.

Mind you, the second winner in line is not too far down. So “Who else” may be the winner but the margin is slim. Plus, recent tests show that the response for a “who else” headline is declining, likely due to is overuse.

In other words, just like the benefit-driven headline, too many marketers use “who else” nowadays, and therefore people are becoming more aware of it. It screams “salesletter!” and thus scares readers off when they see it being used.

2. “If/Then”

This headline is very close to “who else” in terms of concept.

It was used in one of the most successful ad campaigns for self-made multi-millionaire Charles Givens, written by one of my favorite copywriters, Gary Bencivenga.

Since then, it has been used in many other industries with great success. For example, it also worked in an ad for exercise guru Richard Simmons, which basically said something like, “If you give me 20 minutes a month, then I guarantee you will lose weight.”

I’ve also used this type of headline with John Reese’s Traffic Secrets, the salesletter that sold over a million dollars worth of product in under one day. It started as, “If you can copy and paste, then you have what it takes to…”

Simply, it promises a benefit but only if the reader can meet a very simple, very obvious condition. In other words, “If you meet this condition, then I will make this promise.”

The key is that the condition must be easy to meet. If the condition is too hard, it defeats the purpose of using such a headline. Also, if your target customer can easily meet the condition, this type of headline can also act as an effective qualifier.

3. “Give Me/And I’ll”

This is close to the “if/then” headline. Essentially, rather than asking if the reader meets a condition, it makes a promise or offers a benefit when the reader meets it.

In other words, it doesn’t put any condition on the reader but rather asks a small favor from her, which is a simple request that’s obviously easy to do, and disproportionate to the value of the benefit they receive in return for complying.

It goes something like this: “Give me something (i.e., do something or meet this condition), and in return I’ll make you this promise (i.e., you will enjoy this benefit).”

This highlights a classic Cialdini principle, the Principle of Reciprocity. Dr. Robert Cialdini, in his famous book “Influence: The Psychology of Persuasion,” states that when you do someone a favor, people will feel obligated to return it.

In this case, the headline is asking for a favor and promises to return it.

Take a look at Alex Mandossian’s Traffic Conversion Secrets course, which was a teleseminar series delivered over eight months. The headline goes: “Give Me 8 Months, And I’ll Spoonfeed You My Tested Methods For Converting More Visitors Into Cash.”

4. “How To”

The “how-to” headline is self-explanatory. Any headline that says “how to [achieve a result]” has been a surefire winner in many cases. I use it all the time. And the reason is, the headline makes the salesletter look more like an article or editorial.

Regardless of whichever headline method you choose, your salesletter should always provide some informative or educational content. But the goal is to deliver the “what” and to sell them on the “how,” which is only achieved by buying your product.

For example…

“How to Transform Your Unproductive Website Into a Raging Cash Machine.”
“How to Grow Bigger, Plumper, Juicier Tomatoes in Only Two-Thirds of The Time.”
“How to Get a Near-New Car For 60% Less at Government Seizure Auctions.”

5. Third-Person Verbs

Headlines that start with a verb have always produced really good results.

Verbs that direct the audience to do something, often to receive a benefit or to achieve a certain result, have always given great test results. Verbs like “Discover,” “Master,” “Access,” “Get,” “Learn,” “Conquer,” “Build,” and so on work well.

But here’s the kicker. In recent tests, I’ve learned that, in some instances, putting your verbs in the third person increases response. It’s an idea I got from copywriter Bob Bly.

He tells the story of an ad that had a typo. The ad was for a course on how to play the piano. The intended headline was, “Put Music Back Into Your Life.” The typo was an extra “s” accidentally placed after the verb “put,” as in “Puts Music Back Into Your Life.”

At first, the error was disconcerting to the ad owner.

But to their surprise, they realized that error multiplied the ad’s response. My theory? The third person makes the headline appear as if the product or service does the work for you rather than you doing it yourself. It seems effortless.

In Bly’s example, rather than asking the reader to “put music back into her life,” the ad implied that the course does it for them.

Again, it goes to the natural human propensity of getting things done. It’s all about convenience and laziness. And after I heard about it, I’ve tested it with great results.

My friend Armand Morin tested this, too, with his directory generator software. The headline says, (this software) “Instantly Creates a New Breed of Website…” rather than “Instantly Create a New Breed of Website” (with this software).

3. Add audio directly underneath your headline. But not just any audio. You want audio that excites your reader and keeps them reading. Don’t waffle on. Keep it short and sweet.

I agree. This is a test I made based on a suggestion from my friend John Reese. John used it with his AuctionSecrets.com website, and told me his sales increased significantly. So I tried it. And after testing it got a 44% increase in response.

It is particularly effective when combined with a “who else” headline. The question in the headline, using “who else” (or any other question, for that matter), immediately engages the reader — at least to listen to the audio, since the audio answers the question.

Used in concert with the “If/Then” and “Give Me/And I’ll” headlines, the audio finishes the statement, answers the question, or offers a benefit when they meet the condition.

After it asks you, “do you meet this condition?” the headline directs the reader to listen to the audio for a very special message if they do meet it. In other words, the audio says, “I can make this promise (or you can enjoy this benefit),” or “you should read this copy which is meant specifically for you (because you meet this condition),” etc.

4. Pepper your order links throughout your copy (not just at the end like most people). Repeat them again and again before the end.

Now, this is a bit contentious.

I found that it depends on the product. What I discovered was that removing all links and leaving only the one single order link increased response dramatically, especially for long copy, one-time purchases — especially with information products.

Why? Because more often than not, adding too many links gives people an opportunity to procrastinate and bail out. If you have long copy, and since people never read long copy at first, they will then scan your copy to justify the need to read it in the first place.

Often, they will want to know the price, not to discover if there’s any value in the offer — besides, how can they know when they haven’t read it yet? — but to discover if the price justifies the time it will take to read the long copy in the first place.

Increasing the number of links adds “eye gravity,” and gives people a chance to skip the long copy, check out the price before they start reading, and then… leave.

On the other hand, if you sell an inexpensive product, a commodity product, or a digital product, if your audience is on a list to which you can follow-up, and if the copy is highly targeted to an audience that’s already pre-sold (i.e., it’s generated through affiliate promotions that endorse the product), then many links do increase sales.

Because most of the time, people are already sold. They just want to buy.

Armand Morin has tested this extensively — in fact, some of his salesletters have over 100 order links! At first, when I heard he saw a jump in sales because of adding more order links, my assumption was that this was true for all products.

It’s not.

Remember, Armand uses affiliate marketing, a “namesqueeze” process (i.e., an opt-in page before hitting the sales page, so they join a list whether they buy or not), and a carefully crafted autoresponder series that pre-sells the recipient very well.

So when they’ve decided to order, they’re simply led to the sales copy — which is a webpage with many order links. And in this case, doing so boosted sales.

Otherwise, if you sell an expensive product and you really want people to read your copy first, then don’t put too many links. You want to give the least amount of distractions as possible as well as the least amount of opportunities to bail out as possible.

John Reese said it this way:

“Use only one link, mainly in your call-to-action section. And if you want to add more, simply add some after that section, which are not order links but simply anchored bookmarks that jump people back to the call-to-action section.”

(The latter part of John’s tip is presumably because, when people scan, they usually pay attention to the top and the bottom. Which is why headlines and P.S.’s at the end are crucial. But in this case, adding “live” order links after the order section is just another opportunity for people to bail out. That’s my theory, anyway.)

5. Pepper testimonials throughout your copy. Don’t limit your testimonials to blocks somewhere in the middle. Use the first one early on and pepper the others throughout your copy.

My answer to this one is both “yes” and “no.” Yes, you should pepper testimonials throughout. But adding a few together, particularly if they’re similar and serve a specific purpose, also helps to cluster them for greater impact.

However, the real key here is to make them congruent with the thoughts and flow of the copy. Because too many people nowadays plunk their testimonials in huge clusters in the middle of the copy with no purpose or relevance to that particular point in the pitch.

I’ve seen better test results when testimonials are meaningful, not only in themselves but also in terms of how they relate to the rest of the copy at that point. So pick and use testimonials that are relevant to specific sections of your pitch.

For example, say a section in your copy is meant to handle objections pre-emptively. This is a good place to add testimonials from people who were also skeptics, had the same objections, and became convinced after buying the product.

In this case, the testimonial is answering the objection (more specifically, a seemingly objective third party is answering the objection), and not you.

Say you sell a software that promises to increase your search engine rankings. So your copy at some point starts to talk to the skeptic who’s been burnt by other search engine software, and discusses how it really is different than the others.

You tell your reader how different it is from others on the market — likely software people were burnt with — and that the software really does deliver on its promises.

But instead of stating it outright, use testimonials to drive that same point home. The copy might say, after the objection was stated in the copy:

“Mr. Prospect, as you can see, my software truly is unique and better than most alternatives on the market that only offer [lesser result or benefit]. Take the case of John Smith, who nearly didn’t buy my software because he’s not only a diehard skeptic, but also bought other alternatives that produced less than favorable results. He was extremely doubtful and almost didn’t buy the software. But after he reluctantly agree to try the software, here’s what he had to say [followed by his testimonial].”

In my tests, I’ve found that adding testimonials too early in the letter decreases response. Perhaps for the same reasons mentioned earlier: they scream “sales letter!”

Unless you’re selling to an established client base, to a highly targeted audience, or to traffic created by affiliates who pre-sell your product for you (which, in this case, testimonials early in the copy do work well), try to put your testimonials a little later.

I prefer putting them near the introduction of the product, the objections, the offer, the benefits (near a bulleted list of benefits, for example), and of course, the price.

A final note. Actually, a caveat.

Keep in mind that anything I say here may or may not work in your copy.

Just like I said about other people’s test results, mine should be used as guidance, not gospel. I know the chances that they will work are high since I’ve tested them thoroughly.

But never, ever take my word for it. Sure, try them. Test them out. Validate them for yourself and your particular market, industry, and offer. See if my test results match yours. If they do, great. If not, test them again but with other variations, or move on.

And if you have several websites or salesletters, don’t stop there. Test it some more. You’ll be glad you did. Or like some of my students, you’ll be mad — mad because you’ll soon realize how much money you left sitting on the table all this time by not testing.

About the Author

Michel Fortin is a direct response copywriter, author, speaker, and consultant. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com. While you're at it, follow him on Twitter.

Tips to Get a Google AdSense Account

LCote82@verizon.net (Lorraine Cote) — Mon, 03 Aug 2009 11:20:17 PDT

Hi all,

Today I thought I would stray from my normal writing content and bring you an article that will help you get the most from your website or blog in terms of income streams. It’s all about AdSense today and the article will address how to get an AdSense account so that you can start monetizing your site or blog. After all, if you have an online presence, you are here to make some money, AdSense can help do that for you. Some marketers actually make a living from AdSense alone, but that is a story for another day!

So read, enjoy and happy monetizing!

Lorraine

The Write Touch 4U

Tips to Get a Google AdSense Account
by: Henri Suryanto

To whom it may not familiar with AdSense, It is a Google’s marketing program which allows website/blog owners to generate income from displaying relevant Google ads on their websites. AdSense matches the content of the website to ads within their AdWords program and displays the relevant ads on the website. The website owners will get income from their website visitors clicking the ads. And there are some success stories from people who profiting and earning thousand dollars from Google AdSense

So how you can get those kinds of ads displayed in your website? Basically you have to register you website/blog and get Google’s approval. But unfortunately not every request will get approved. I have a tip for you based on my experience obtaining approval from Google in my first try, here are the steps:

1. Set up your blog with www.blogspot.com. Blogspot is a Google own blogging service. Make a certain theme for your blog and make sure that the theme is a marketable theme.

2. Put several relevant contents to your blog. Google loves contents! If you choose “health” as your theme, then you can write anything about health. But let me remind you, you have to write them in English. If you think you can’t write and not really confident with your English, don’t worry about that. You can find relevant contents in free articles directory such GoArticles.com and Ezinearticles.com but don’t delete the author names and their links (usually available at the bottom of the articles). Don’t take credit on their works.

3. If you have put some relevant contents, wait about two or three days. When you edit the layout or format of your blog, it will appear an offer from Google to apply for Google AdSense account. If the offer does not appear, just visit www.google.com/AdSense and register there.

Believe me, your AdSense account approval will send to your email address in several days and start make money with Google AdSense.

About The Author

Henri Suryanto is a financial analyst and optimize his spare time by making money from the internet. For more tips and internet money making ideas, visit his blog http://sources-onlinebusiness.blogspot.com

List Building And Email Marketing Tips

LCote82@verizon.net (Lorraine Cote) — Fri, 26 Jun 2009 05:30:00 PDT

Hi Everyone,

Hope your day is going as planned and that you are all healthy and happy. Well, today I thought I would feature an article by a man that I have long admired and followed. Jeremy Gislason of SureFireWealth. Jeremy has offered PLR products through his membership site for awhile now. He also offers a free “silver” membership where you can get some free PLR products to use for your own site. You may want to take a wander over to his site and see for yourself. In any event, I hope you enjoy the article by Jeremy on email marketing; it may just help boost your sales!

Enjoy,

Lorraine

The Write Touch 4U

http://www.thewritetouch4u.com

4 List Building And Email Marketing Tips That Work Like Gangbusters
by: Jeremy Gislason

List building is one of the most effective ways to make money online and build a rock-solid foundation for your business. The more quality subscribers you have, the higher you will earn when you promote a certain product.

But it’s not about accumulating as much subscribers as you can, and then bombarding them with ads and promotions. If that’s the only aspect you’re focusing on, then your list building efforts are a waste of time.

Here are some red-hot tips to help build a list who will trust and like you, and to establish your credibility with your subscribers. Most important of all, these strategies would make your list more willing to buy anything you promote that is beneficial to them.

Tip # 1: Create An Exceptional Squeeze Page.

The more people who signs up to your list, the more prospects you will have. So the first thing to consider is to build an excellent squeeze page that catches their attention and entices them to give their name and email.

Some experts suggest that having eye-catching graphics can boost your opt-in rates, while some advise to focus on the copywriting aspect and the benefits they will get upon subscribing. There are no hard and fast rules. The only way to really know what works is to test, test, and test.

But despite different recommendations, make sure you create a professional-looking squeeze page that is easy on their eyes. This is the first real impression you make with a prospect. Even if you have minimal graphics, you want to make your customer “attracted” to your site and confident enough to spread the word to others who might benefit from it.

The average person does not spend more than three to five seconds on a website that is not pleasant to look at, or does not offer what they want. So make sure your squeeze page looks decent and offers something beneficial in exchange for their subscription.

Tip # 2: Build Friendly Relationships.

Building rapport and good relationships with your list is necessary to secure a profitable business in the long run. Getting the trust of your prospects is a high priority.

Many marketers hard sell their products immediately when someone subscribes; this is not a good idea. A single one-time offer could be a lucrative idea after they opt-in; but it has to end there, at least until you’ve given them enough valuable content and information to build trust and credibility.

Studies by sales and market research companies, confirmed by the top professional sales people, have shown that it regularly takes seven or more communications before potential patrons make a purchase. Make every one of them count.

Want to give value and earn at the same time? Send a free helpful e-book branded with your desired links. You could also ask them to read articles that they might find interesting. Post these articles on separate web pages; and in these article pages, you could insert Google AdSense and/or include your offer after the article.

Another way you could give value without being too promotional is to subtly put a soft sell message in the P.S. portion of your email. It’s best if this P.S. complements your non-promotional content.

After you’ve given enough value to your subscribers, you’re ready to earn big time and send solo promo emails. But you should still maintain the right balance between sending content messages and promos. Some marketers suggest sending 2 to 3 content (or semi-content) emails for every 1 promotional email. But each case is different, so you need to test and analyze your unsubscription rates for every email you send out.

Tip # 3: Give Them The Special Treatment.

Most people hate being sold to. But here’s a way to make your subscribers love you despite promoting to them:

Give them huge discounts or coupons they can avail on your products. If you’re promoting an affiliate product, ask the owner to give your subscribers an exclusive discount. Persuade the owner by telling him that the quantity of the sales will offset the reduction in earnings for each product sold. If the owner is hesitant (and if you’re feeling generous enough), you could even suggest that he reduce your commissions in exchange for giving your subscribers the special deal. Even if you’re earning less per product, the number of units sold could multiply many times over.

If offering a discount, coupon or rebate is impractical, you could give away special bonuses when they buy through your recommendations.

Your aim is to satisfy your customers to the best of your abilities. If you do that, they will continue buying from you, because they know you’re looking after their best interest.

A good reputation will drive in more traffic and customers, as your clients will spread good things about you or your products, and recommend you as a reliable source. Just as in a brick and mortar business, treat your customers well and they will in turn treat you well.

Tip # 4: Let Other Companies Promote To Your List.

Apart from selling your own products and recommendations, you may also use your list to earn additional profits. How? Allow other companies to put an ad in your mailing for a fixed fee. This works quite well if you have a newsletter, where you could insert sponsor ads. This doesn't mean sell to the competition, but a company with a product that compliments yours. You are basically renting email space to another company that will market to your list.

But the big question is… would it be better to promote your own recommendations, or earn a fixed income by letting other companies advertise to your list? It depends on your purpose. Many gurus suggest promoting your own recommendations (especially if your promotion has been tested to convert really well). But the downside is that there’s no assurance of how much you will earn. By letting others leverage from your subscribers, you will earn a fixed income (but in this case, you’re limiting your earning potentials). Again, it’s best to test and analyze your results to see which will bring the highest profit margin for you.

Hope these list building and email marketing tips help bring your business success to the next level.

About The Author
Want to discover the most incredible and intuitive membership site software today, including breakthrough email marketing software? Then go to http://www.memberspeed.com for details on the world’s leading client and content management system.

Also visit Jeremy’s PLR membership website at http://www.surefirewealth.com

How To Hit Your Writing Stride

LCote82@verizon.net (Lorraine Cote) — Tue, 23 Jun 2009 06:19:46 PDT

Hi everyone!
Today I thought that we would tackle the subject of patience. Patience as it applies to writing. I don't know about you, but I have very little patience, especially when it comes to writing. It sometimes takes me awhile to get my thoughts arranged on the page the way I want them to appear. Sometimes, I also keep going over the work editing it until I think I will pull my hair out! In any event, read the following article from Beth Rodgers about patience with your writing. It is not only interesting, but enlightening.
enjoy!
Lorraine
The Write Touch 4U
http://www.thewritetouch4u.com

Help You Hit Your Writing Stride by: Beth Rodgers

Writing requires patience. It is as plain and simple as that. There are obviously moments of sheer inspiration, when words fly out of your head and onto the page in front of you faster than you could have ever imagined. However, there are also those times when ideas don’t spring forth, and you feel the need to dispel this momentary lapse in thought. Sometimes patience is the most helpful idea to have at moments like these. Read on to find three patience tests that will have you working on how to be patient and hitting your writing stride – all at the same time. Jot your thoughts down in a journal as you engage in each activity so you will have an adequate remembrance of what it was like to practice patience, and how it helped set you on the appropriate writing path.

Patience Test #1: Be inconspicuous. Set aside some time to sit quietly and reflect on your day. Delay your list of errands for a day and take in the sunrise. Listen to the chirping of the birds, and watch as leaves rustle in the wind. There is an old phrase, “a watched pot never boils.” Ironically, though, this phrase does not hold true for us as writers. Being patient and setting aside time to do some of the things you regularly take for granted will allow your mind to start brimming with ideas and boiling over with the intricacies of your imagination.

Patience Test #2: Reminisce. Chat with an old friend over coffee at your favorite café. Look through old photographs that you didn’t even realize you still had. Remember the time when you did the craziest thing you can ever remember doing, and then think back on what made you do it. Create nostalgia that you can’t get past and consider why those memories were so magical, horrifying, emboldening, or inspirational for you. You must be patient as you wait for these memories to come to the forefront of your mind. Sometimes it’s been so long that it takes a while to remember the impenetrable details that make your story so unique.

Patience Test #3: Accept inevitability. Sometimes things can’t help but be changed. You must learn to roll with these punches, or life will become one upsetting trial after another. Be patient with the changes that life throws at you. Some of them may seem scary or undependable at first, but turn out to be the changes that make our lives worth living. We must depend on our patience to see us through these times of uncertainty. Think of a time in the recent past when something changed in your life and you were unsure about the consequences of what might follow. How did it turn out? Whether it is a good or bad result that came from your example, the inevitability factor still remains in place. It happened, and therefore had some sense of being bound to happen, so take it as it comes, practice patience, and you too will get through this. You’ll probably even come out a better writer on the other side.

About The Author

Beth Rodgers is founder of the popular website http://www.writers-block-help.com - visit the site for a wealth of information regarding overcoming writer’s block with the help of creative writing story starters, poem starters, writing tips and techniques, and high-quality writing examples. Be sure to sign up for the free ezine and eBook on the website. The author invites you to visit:
http://www.writers-block-help.com

Michel Fortin Blog Post Today

LCote82@verizon.net (Lorraine Cote) — Thu, 04 Jun 2009 06:25:51 PDT

Hello Everyone,
Hope your day is going fantastic. Just a quick post today.

Michel Fortin, one of the great copywriters of our time (at least in m y opinion and that of his many followers) has a great post on his blog today about people who are freelancers and provide services. It is all about how valuable your time as a freelancer really is. Check it out here: http://www.michelfortin.com/land-sale/

, it is on the money!

Enjoy,

Lorraine

How to Select a Logo Designer

LCote82@verizon.net (Lorraine Cote) — Tue, 02 Jun 2009 08:51:37 PDT

By Ben Johnson

The image you develop for your business is fundamental to overall success. At the heart of your efforts at crafting and creating the most appropriate, attractive and vibrant image for your business enterprise in this day and age is the design of an ideal logo. With this in mind, the selection of a logo designer is a task that you must take very seriously. There are a number of important considerations and steps that you will want to take as you go about selecting the best logo designer for your business needs, goals and objectives.

Experiences Matters

On the surface you might think that designing a logo is not a complicated task. You may assume that nearly anyone with some taste and artistic inclinations can design a logo for you. The reality is, however, that logo design is a more complex task that requires consideration of a number of important facts.

Therefore, if you are seeking a logo designer at this point in time you absolutely need to understand that experience matters. Experience is fundamental when it comes to ensuring that you obtain the most attractive, most effective – the very best – logo for your business.

Check References and Get Recommendations

Even in this high tech age, keep in mind that word of mouth can be very important. When you are looking for a logo designer, you will want to visit with other people, with other business owners. You will want to obtain recommendations from other business owners who have had to obtain logos for their own enterprises.

If possible, you may want to focus your attention on getting recommendations from business who are involved in the same industry in which you operate your own venture. In this way you will be able to identify a logo designer that has worked with a business in your own field in the past.

Beyond obtaining recommendations from other business owners or managers, ask a logo designer with whom you are considering doing business to provide you with references. If a logo designer has done a good job for others, he or she will be more than happy to provide you references from satisfied clients.

Portfolios are Fundamental

When you are seeking a professional, talented logo designer for your business you will want to take a look at the designer's portfolio. By checking out a portfolio you will be in the best possible position to really understand the quality of work that a particular logo designer will be able to provide to you.

Shop Around for the Most Reasonable Price

Another factor that you will want to pay attention to when you are seeking a logo designer is taking steps to get the most reasonable price. Keep in mind that the cheapest logo designer may not be the best. Rather than look for the lowest possible price around you will want to find a quality logo designer that will do work for you at a reasonable price.

Particularly during these more challenging economic times when you need to pay close attention to the bottom line you definitely will want to take the top to shop around for the best possible price for excellent services.

Consider Available Customer Support

In considering which logo designer to engage for your services, find out in advance what a particular provider will offer in the way of customer service. You need to know what will be available in the way of customer service both during the time the designer is working on your logo and also after you obtain your logo. You may need assistance with your logo after the design process is finished for one reason or another and you will want to be sure that appropriate assistance will be available to you.

Working at the Drawing Board: Understand the Policy on Revisions

There is an old adage that really does apply to selecting a logo designer. That saying goes something to the effect of “if at first you don't succeed, try again ...” When considering a potential logo designer, you need to know what the policy will be in regard to revising logo designs. Odds are that the initial logo design that you will be provided may not perfectly fit the bill. You need to know how many revisions you will be able to obtain without having to pay an additional fee.

Ensuring Your Satisfaction with a Money Back Guarantee.

Finally, as you go about the task of seeking and finding the logo designer that will be the best match for you and your business, find out what type of satisfaction guarantee a designer will offer to you. For example, you will want to focus your attention on finding a professional logo designer that will offer to you a money back guarantee.

This is guest post from Ben Johnson of Logoinn, a custom logo design service provider based in UK. Visit Ben’s site at: http://www.logoinn.com

This article is the intellectual property of Ben Johnson of Logoinn Log Design and may be used and distributed provided that this copyright and bio stay intact and are not altered in any way. Copyright © 2009, Ben Johnson, All Rights Reserved.

Promo Secrets

LCote82@verizon.net (Lorraine Cote) — Wed, 20 Aug 2008 11:15:38 PDT

Here is a great article by Elizabeth Kuhn that will give you some insight into the secrets of good promotion. It’s all about the copywriting!

Until next time…enjoy!

Lorraine

The Write Touch 4U

http://www.thewritetouch4u.com

Promo Secrets - How to Use Just the Right Words to Make Your Promotion Irresistible - And Successful

By Elisabeth Kuhn

Have you ever read a promotion or a sales letter and couldn't get your credit card out fast enough, only to wonder later what the heck had happened? That was good copywriting at work, an essential ingredient for a successful promotion. Wouldn't you like to be able to do that?

A start could be to experiment with the words you use in your offer. Think about how you feel when you hear the expressions "Limited Time Offer", "Act Now" or "For the Next 10 Minutes Only...". For many consumers, these phrases cause a subconscious emotional reaction that makes them far more likely to sign up for your newsletter.

Of course, it isn't enough to simply toss up a headline that reads "This is a Limited Time Offer - You'd Better Act Now in the Next 10 Minutes!" Nor is it possible for me to predict exactly which headline will earn the most sign-ups to your newsletter. That's why it's vital to continually test every aspect of your offer.

And the way it's usually done is by setting up a split-test. You use a small snippet of code or a specially designed program that produces two nearly-identical copies of your offer page. These two copies are shown to visitors randomly, with each copy being displayed roughly 50% of the time.

The only difference between these two copies should be a single variable of your choosing. For example, if you want to test whether the opening "Limited Time Offer" or "Act Now" is more effective, you'll create a separate copy of your offer page that displays these different titles randomly to viewers.

You can use the results of your split-test program to determine which title is more effective. If 90% of the visitors to your "Limited Time Offer" page sign up for your newsletter, compared with only 20% on your "Act Now" version, you can adjust the headline and move on to the next variable. Just remember to only test one variable at a time - otherwise, you won't be able to decipher which specific change will give you the most sign-ups!

Of course that's only one small aspect to a successful promotion, but a very important one. If you wish there were an easy way to figure out just how to set up a successful promotion, start to finish, check out my new favorite helpful solution: Marlon Sanders' new promo dashboard, with its step-by-step, paint by the numbers tasks, all explained in detail, with tools provided. Take a look at http://www.mypromodashboard.com and discover how it can help you too.

Article Source: http://EzineArticles.com/?expert=Elisabeth_Kuhn

Test Your Copywriting

LCote82@verizon.net (Lorraine Cote) — Thu, 07 Aug 2008 10:58:01 PDT

Here is a great article by Mitch Carson that will give you some insight into why it is important to test, test and test your copywriting. Enjoy!

Lorraine

http://www.thewritetouch4u.com

ARTICLE

Is your copywriting getting the type of results you want it to get? How do you know? Testing and tracking your copywriting is essential for achieving success in your marketing endeavours and you will need to have a strategy for testing that enables you to determine exactly what is and what is not working.

Split Testing Your Copywriting

One of the first methods you can use to test your copywriting is to split test. This means creating two ads, sales pages, or sales letters that are virtually identical in every respect except for one that you are testing. You can then determine which got better results and you will know that this can only be due to one factor. By having too many differences between your different copies you will not be able to determine which the deciding factor was, so stick to one difference.

Where are Your Results coming from?

Another thing you will want to know is where your results are coming from. Online this can usually be done using either tracking software or tracking codes and assigning a different code to each piece of marketing material. Offline you can ask people to tell you where they found out about you, to call different numbers on different pieces of marketing material, or to quote a code when they call that helps you determine where they saw you.

Conversion Tracking

You don't only want to know where people came from when you test your copywriting but also how many of those people are turning into sales. A marketing piece that attracts plenty of visitors but no sales is actually not achieving what you want it to achieve and so needs to be changed or discarded.

Testing your copywriting is essential for getting the results you want and working on improving your copy to get better results. This can be done by determining where your visitors come from, how many turn into sales, as well as the effects of different advertising copies.

Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including, Legendary marketer Dan Kennedy, Jay Conrad Levinson author of "Guerilla Marketing", Joe Vitale, Ron LeGrand #1 How to Get Rich in Real Estate, Ted Thomas, Internet Marketing Guru Yanik Silver, Mark Victor Hansen, Co-author #1 Best Selling Series, "Chicken Soup for the Soul", and other marketing experts on advanced direct marketing techniques. He has had been written up in over 140 newspapers worldwide (including the Wall Street Journal, LA Times, Washington Post and more), over 600 radio stations, and has been featured in over 200 spots on QVC, Home Shopping Network, Fox News, and Reuters Worldwide. He can be reached at 818-280-0199, http://www.mitchcarson.com and http://www.impactproducts.net

Article Source: http://EzineArticles.com/?expert=Mitch_Carson

Thirty Day Challenge TV -Pre-season

LCote82@verizon.net (Lorraine Cote) — Mon, 02 Jun 2008 07:38:55 PDT

Get ready to ROCK and ROLL with the 30 day challenge 4!!!! The great Ed Dale once again takes us through the exciting journey of starting your own Internet business and making money on the net. Also, again he is doing this absolutely FREE! You heard me, it will cost you NOTHING! So what do you have to lose? Get on board through this link and I'll see you on the other side. http://www.ThirtyDayChallenge.com/challenge/1423

How To Find Freelance Writing Jobs Using Craigslist

LCote82@verizon.net (Lorraine Cote) — Wed, 30 Apr 2008 10:45:49 PDT

This is a great article about finding freelance writing work on Craigslist. I have to admit that it is not a site I even thought to look for work on, but I think I may give it a try to generate more clients for my writing biz, can't hurt to try, right? Hope you enjoy and that this article helps you in some way to get your freelance writing career off the ground! Until next time,
Lorraine
http://www.thewritetouch4u.com

How To Find Freelance Writing Jobs Using Craigslist
by: David Drake

Craiglist is a massive portal for online classifieds and forums varying from job opportunities, housing, goods, services, and local activities plus just about everything else. While the site is active in 450 cities around the globe, it attracts over 9 billion hits per month.

If you are in to freelance writing, Craiglist will be your perfect starting point. To begin with, login to craigslist.org – The first method to get about finding a job is by performing a search. For this you will need to select a country and/or a city that you would like to take the job from; e.g. London. Then you can browse through the ‘jobs’ category to find freelance writing jobs that suit you.

Once you spot interesting opportunities, you can follow its hyperlink to read through details of the job. On any given job posting, there will be a posting ID and a phone number, email address or other contact information. If you are interested in trying out the opportunity, simply go ahead and contact the relevant party.

Here’s another approach to performing a search. When you go to the city level (in some cases country level as well) you’ll see a search box on to your left hand side. Simply enter keywords such as “writing” or “editing” and select “jobs” from the dropdown to begin your search. You will see search results matching your keywords presented in chronological order. As you may already assume, finding a job this way can consume a lot of time as there will be thousands of listings. So one option you’ve got is to narrow down the search by selecting or deselecting parameters below the search field, which will produce more accurate results.

If not, your best deal is to post your own advertisement. To do this, simply navigate up to a city of your choice and use ‘post to classifieds’ link. Select the link ‘Service Offered’ and then, follow the link ‘writing/editing/translations’. Depending on the city or country you have chosen you, might be asked to select a specific geographical area; however your next step is to come up with a creative advertisement. Once you submit the advertisement, you will have to accept Craigslist terms of conditions.

If you agree, you will be notified via email on how to publish your entry. Simply follow the guidelines and your advertisement will be published at the website for the coming 7 days, free of charge. However, make sure not to post too many ads as you may risk being suspended from the website. So if you are posting multiple advertisements, make sure to make them each unique and possibly use different email addresses too.

However, the most effective way of finding writing jobs on Craigslist is by subscribing for RSS feeds on writing jobs from each city. You will find the RSS feature at the bottom right corner of the website. So, with the help of a RSS feed aggregator, which you can find on Yahoo or Google for free, you can find the latest job listings delivered straight to you.

About The Author
Get the real insider secrets to make money writing online. David Drake is the author of the ebook6 Figure Freelancer.It reveals powerful strategies and a step by step blueprint to lay out a 6 Figure action plan with online freelance writing.Visit at http://6figurefreelancer.com

A Book Writing Guide for Professional Speakers

LCote82@verizon.net (Lorraine Cote) — Fri, 11 Apr 2008 07:36:54 PDT

Here's a great little article that will give you more insight into what you can do to get your reading audience to connect to the content of your books. You'll find a few golden nuggets that you can tuck away and use when you need them. Happy reading!
Lorraine
http://www.thewritetouch4u.com

A Book Writing Guide for Professional Speakers – Tip #8, The Principle of Antagonism

By Latham Schinder

How do you get readers to engage with your story or idea? The answer lies in how fully you outline your antagonist. Your book can only be as interesting and emotionally compelling as the forces of antagonism make it. By antagonist, I’m not talking Darth Vader or Lex Luthor. I am talking about boosting the antagonistic forces within your story to the point that a reader feels a need to change.

Readers never do any more than they have to, expend any energy they don’t have to, take any risks they don’t have to. If you want readers to change (to buy your products and services, create new habits, or just read your book and recommend it to others), you have to give them a compelling reason to do so.

Antagonism is Everything

Seth Godin, in his 1999 nonfiction bestseller Permission Marketing, does an outstanding job of introducing his antagonist early in the book. On page 25, he gives it a name—“Interruption Marketing.”

Interruption Marketing is the traditional approach to getting consumer attention. It includes junk mail, spam, the flashy ads in People magazine, tacky billboards, all television commercials, and mass advertising in general. As consumers, we do our best to ignore these nagging intrusions, so marketers do all they can to interrupt us with bigger and dumber and trashier advertising messages. This old school approach to marketing is wasteful, time-consuming, and, in many ways insulting. So now we know the bad guy—Interruption Marketing and interruption marketers.

Seth Godin’s good guy, on the other hand, is the primary focus of his book, Permission Marketing. Permission Marketing offers consumers an opportunity to volunteer to be marketed to. By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message. This new approach encourages consumers to participate in a long-term marketing campaign in which they are rewarded in some way for paying attention.

The More Memorable the Antagonist, the More Memorable the Book

The principle of antagonism gives your readers someone or something to hate. That someone or something is the antagonist, and it’s a critical part of your book whether you’re writing about marketing, business process improvement, life balance, or any other area of expertise.

The more powerful and complex the forces of antagonism opposing your idea, the more compelling your solution becomes. Without a thorough understanding of the intellectual, emotional, social, and financial conflicts inherent in traditional marketing, Seth Godin’s notion of Permission Marketing is nothing but a catchy slogan. However, by giving us some background and showing us just how infuriatingly annoying mass advertising can be, Godin has created a solution (Permission Marketing) that not only sounds feasible but is long overdue.

Before You Begin Writing That Next Book

A book is both a product to sell and a tool to help express your ideas. A well-written book can help launch your professional speaking career to the next level. However, before you get started, decide on the bad guy in your story. Don’t pick a weakling. Choose a story antagonist with the willpower to wreak havoc on your reader’s world if nothing is done to stop it. Ensure that your story contains negative forces of such power your solution must be implemented to gain the upper hand. Do that, and you’ll likely create some buzz. Do that, and you’ll most certainly keep readers reading.

About The Author

Latham Shinder is author of The Graffiti Sculptor and founder of Shinder Consulting, a network of professionals who provide writing, editing, and proposal management services for organizations and individuals. Visit Latham at http://www.15secondbookreviews.com.

Basic Structure of the Sales Copy

LCote82@verizon.net (Lorraine Cote) — Fri, 26 Oct 2007 07:02:02 PDT

By Chris Elmore

Once you have an idea of what you are going to create and there is a market for it, the next step is to either set up your sales page... or a pre-sales page.

A pre-sales page is just a page with a little sales material - but is more so designed to get users to provide you with THEIR comments and feedback... before you write your sales material.

Usually the sales copy is around 8 - 15 A4 pages in length, but I have seen pages up to 45 pages for higher priced items.

They primarily promote your main product in a long letter style format and are very important aspect to learn.

Your website will work like this:

Poor sales page - poor results.
Excellent sales page - excellent results

You need to place a lot of emphasis on creating sales copy that provides your visitors with proof of your credibility, benefits of your product/service and to overcome any objections that may arise while they read it.

In needs to act as your face-to-face salesman that leads your visitors to purchase. In saying that, there is never a perfect sales copy but it does need to the follow the basic structure outline below if you wish to succeed and make money from having an online business.

1- Intro headline

2 - Main Headline Goes Here 3 - Sub headline goes here

4. Establish problem you are going to solve

5. Credibility

6. Re-emphasize further problems before introducing product as solution

7. Explain why product is better than others

8. Benefits, Benefits & More Benefits

9. Introduce price & why you've chosen it

10. Additional Bonuses

11. Guarantee

12. Asking for the order

13. Sign Out

14. PS'S

We use this structure for all our websites as it is a proven model for top performing sales copy.

If you are working on a shoe string budget, you may have to learn how to write sales copy yourself... just to get you off the ground.

If you have some capital, by all means hire a sales copy writer, but don't be surprised when you get the bill.

Some top copywriters charge anywhere from $8,000 - $25,000 to write a sales page, depending on who you hire.

Or the last option is to use automated software that you fill in the blanks and it produces your copy ready to upload to your site.

You need to remember that writing your sales copy is like baking a cake. You need all the right ingredients mixed together to make it taste delicious. Miss one step and your cake will not be a winner, it will taste rubbery.

Chris Elmore is a pro guitarist who has featured on Channel 7 News, produced 3 CD's, and appeared on Hits FM Radio... as well as perform live on stage to thousands of people. He has 5 online guitar websites which produce over $350,000 a year and they only take 2 hours of work a day to run.

For a detailed recipe on how to create your killer sales copy visit: http://www.elmore-ebusiness.com/creating-compelling-copy/

Article Source: http://EzineArticles.com/?expert=Chris_Elmore

Ed Dale's 30 Day Challenge

LCote82@verizon.net (Lorraine Cote) — Sat, 25 Aug 2007 21:33:32 PDT

WHAT IS THE THIRTY DAY CHALLENGE?

In a nutshell... The Thirty Day Challenge is about making your first $10 online. For a full 30 days Internet marketing guru's Ed Dale (Underachiever fame) and Dan Raine (Immediate Edge fame) have teamed up and are going to be showing you exactly how to start your own Internet business and generate your first income online without spending a dime. Step-by-step and best of all it is absolutely FREE!

That's right, this is going to cost zip, diddly, nothing, nada, ziltch. The entire training program is free, and you won't have to spend a thing to get your business started and begin making money. No credit card required.

At the end of the 30 days, you will have your very own Internet business up and running! NO kidding. It doesn't get any better than that! I have taken the challenges with Ed for the past 2 years and I can tell you he is the REAL DEAL and extremely generous! Nothing to buy, no pitch fest at the end of training. Just great information on making money online.

WHEN DOES IT START?

This year's challenge starts on August 1st, but sign up now by entering your first name and email address in the boxes above to receive updates and access to all the pre-challenge training.

http://www.thirtydaychallenge.com/

Get on over there and sign up now before it begins August 1st. This stuff REALLY works!

Good luck
Lorraine

10 Steps to Better Writing

LCote82@verizon.net (Lorraine Cote) — Sat, 25 Aug 2007 21:31:45 PDT

Found this great short article on Clippit!

clipped from www.copyblogger.com

Write.

Write more.

Write even more.

Write even more than that.

Write when you don’t want to.

Write when you do.

Write when you have something to say.

Write when you don’t.

Write every day.

Keep writing.

Web 2.0 The New Phenomen

LCote82@verizon.net (Lorraine Cote) — Thu, 05 Jul 2007 22:04:25 PDT

Hi everyone,
Just wondering if web 2.0 has crept into your life yet? It's the latest rage for sharing information, pictures, files etc. Not to mention the free traffic it can generate for your site or blog. Imagine getting tons of traffic for nada! Goodbye Google PPC!

I spent hours yesterday signing up for web 2,0 and social bookmarking sites. I am hoping that it generates more traffic to my Copywriting website and to this blog. Time will tell. I'll sure be keeping an eye on my traffic sites.

Try signing up for some of these web 2.0 sites yourself and let me know if it makes a difference in yoru traffic. I'd love to hear yoru results.

Here you go, have a great time!
squidoo.com
del.icio.us.com
digg.com
stumbleupon.com
myspace.com
youtube.com
facebook.com

These are just a few that I found. If you stumble on any, please share, I am sure others would be interested.

Take care,
Lorraine
The Write Touch 4u.com

Newsletters That Beg To Be Read!

LCote82@verizon.net (Lorraine Cote) — Wed, 27 Jun 2007 06:52:49 PDT

You've spent time writing your latest newsletter and you've now e-mailed it to your list of subscribers. You're disappointed to discover that your 'open' rate is very, very low. For every 600 subscribers, only 9 have opened it (and may or may not have read it!). Even fewer have then visited your website. It doesn't seem like newsletters are working for you. But don't give up just yet. Here are few helpful tips.

Grab the Interest Of Your Readers

It's possible to attain around an 80% 'open' rate, but to do this you've got to grab the interest of your readers right away. Here are a few important things to consider:

1. Are You Getting Through?

Not sure if your newsletter is getting through to your subscribers? Well, contact your Internet Service Provider and ask them to check that it's reaching all your intended subscribers and that there are no problems in this area.

2. Get Creative

It's as well to spend some time on your subject line. Get creative and come up with something that grabs the attention of your subscribers. You need to encourage them to open the newsletter. How many newsletters have you received with subject lines like, "June Issue #6?" That's not going to make many people want to go any further.

Try to come up with a subject line that's so interesting your subscribers feel they have to open your mail there and then and read on further.

3. Help and Advice Goes a Long Way

Your newsletter is not only a means to promote your products or services, it's also a perfect opportunity to offer your readers good advice, interesting articles and helpful tips. Why not ask them to respond to a particular question or topic and see what kind of response is generated. Your newsletter needs to add value. For instance, if you sell corporate gifts, include some tips or advice on building client relationships and corporate gift giving.

4. Get Personal

Try and personalize your mailing lists. Target your products to particular subscribers - they may be corporate gift buyers, individuals, groups, clubs etc. Make them feel that your newsletter is aimed at them exclusively.

Role Models

Amazon.com is a very good example of how best to do this. They personalize information based on their customers' interests. They know what each and every customer is looking for and when they last visited their website. They also record every item purchased. In this way they have a record of customer preferences and can now offer them products and content that meets with their approval.

Apply the same thinking to your mailing list. Ask your subscribers to tell you what topics they're interested in... what advice or helpful tips they'd like you to include. By doing this, you'll make them feel very special and practically guarantee that they'll open and read your newsletter time and time again.

Tips on Content

Bear in mind that most people today are busy and in a hurry and don't have the time to read lengthy, boring newsletters. Here's a 3 content tips:

1. Newsworthy Info

Give your readers interesting news. For instance, point them to a link to an upcoming tradeshow at which your company will be an exhibitor or proudly tell them about a recent press release or shout about an event that your company will be sponsoring.

2. Product Articles

Always include an article about one of your products or services, but make sure the focus is on helping or assisting your readers. You can build a resource library that contains all your other valuable articles and, at the same time, provide your readers with a link so that they can access these easily.

3. Satisfied Customers

A testimonial from one of your satisfied customers is still one of the strongest marketing tools around. Quote an example of a client who's had great results from using your products or services. Your readers will respond well to this kind of information and it gives your company added credibility... and once again provide a link for additional product or service testimonials.

When All Is Said And Done

Finally, when writing articles remember to keep them between 600-800 words and section them into easy-to-read blocks each with bold headlines. In this way, your readers will be able to skim quickly through the content and pause at places of interest.

If you follow just a few of the steps suggested above, your newsletters will have a lot more impact and will generate more interest. But more importantly they will be opened and read by many more of your subscribers.

About the Author

Phil McCumskey is over 50, bow-legged and dribbles down his chin! His mum and dad are English but he was born in South Africa and like a swallow he flips back and forth. His background is sales and marketing but for the last fifteen years or so he's been writing and making a decent living! He's written video scripts for launch presentations, copy for radio and print ads, newsletters, speeches, flyers, brochures and website content.

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LCote82@verizon.net (Lorraine Cote) — Fri, 23 Mar 2007 08:59:58 PDT

Jason from Article Announcer fame who definitely knows content has written a very compelling and free report about using content in 2007.

Grab it here and see for yourself. Share your thoughts on it.

Enjoy!

Until next time...
Lorraine

A New Look

LCote82@verizon.net (Lorraine Cote) — Sat, 17 Mar 2007 12:41:28 PDT

WE HAVE A NEW LOOK!

Well I did it, I gave my web site a much needed makeover. When I first created my copy writing service site, I really didn't know what I was doing. Sure, I know html and how to use front page, but I didn't have a clue what to put on the site or how it should look to visitors.

So I created a site that was very BUSY! I mean lots of silly graphics, freebies, etc. I thought if I offered everything possible, they would come. Well, they did come but many didn't stay long and I can't say that I blame them. Who wants to be hit in the face with screaming graphics and content that has nothing to do with my business.

So, I broke down and spent the last couple of weeks creating a site from scratch. New colors, new look, new content, less graphics etc. Less really is more. I think it looks a lot better now and is much easier to navigate.

Time will tell of course if it is better or worse, so I'll keep my fingers crossed for now. I'd really appreciate it if you take a peek and leave some comments here on the blog. Your opinion does matter a great deal.

Anyway, it was a long daunting task that hopefully I won't have to undertake again anytime soon. It is always a good idea to get things in order though, especially when you do business on the web.

Take a peek!

Thanks
Lorraine

Get FREE Press Coverage

LCote82@verizon.net (Lorraine Cote) — Fri, 16 Feb 2007 08:48:01 PST

By Beth Ann Erickson
http://filbertpublishing.com/guide.htm

Advertising is expensive. A small classified ad in my local paper costs around forty bucks to run a four-liner ten days. Four dollars a day probably isn’t that expensive but those four-dollar increments add up to well over a hundred dollars over a one-month period. To make matters worse, it’s almost impossible to make your ad stand out in the cluttered classified section, especially if it’s only four lines long.

Luckily, there’s a way to snag those column inches for free.

Write a press release.

Every time something good happens in your writing business – whether you decide to host a seminar, whether you land a new client (get their permission before you announce your affiliation, of course), or if you ink a book deal – write a snappy press release and fax, mail, or deliver it to as many media outlets as you can.

Each press release should contain the elements of a good article. The better written your release, the better your chances of getting it published.

Here are some basic rules you can use to get your press releases read:

 Be sure to include the Who, What, Where, When, Why, and How in every release you write. Answer these questions and the press release practically writes itself.
 Make your headline snappy and relevant to their audience. It should summarize your article succinctly.
 Write it in the “inverted pyramid” style. This means you lead with the most important information knowing that if an editor is going to shorten your press release, he’ll usually cut it from the bottom and work his way up.
 Press releases sent to printed media can be longer than ones sent to auditory media. Fill an entire typewritten page if you’re sending the release to a newspaper. When you send it to a television or radio station, edit it until you can comfortably read it aloud in around one minute.
 Read every press release aloud before you send it. ESPECIALLY those releases sent to radio and television stations. The less a news director has to edit your work, the better your chances are that they’ll use it. And when you get a reputation for producing easy-to-read writing, you’ll get even more coverage.
 Send your release to an actual person. Releases sent to “The New York Times” will probably get tossed by a secretary. If you send your press release to “John Doe at the New York Times,” chances are he’ll at least scan it before he decides if it’s newsworthy.
 ALWAYS remember to mention your credentials. Remember, a BIG reason you’re contacting the press is that you want to spread the word about your writing services.
 Don’t be afraid to “touch base” with the person who supposedly received your release. I had to send a press release to our large local paper three times because they kept “losing” it. I was always polite, professional, patient, and pleasant (how’s that for alliteration?) when I spoke to them. My persistence resulted in a 1/3 page article on the FRONT page. Wahoo!

When you send press releases, your worst-case scenario will be that they won’t use it. Don’t give up. It’s not personal. Media people are extremely busy. Keep trying, build a good reputation and you’ll eventually hit pay dirt.

Sometimes your press release will run as you wrote it. Sometimes they’ll run it but it will be edited – sometimes it will be edited a LOT.

Best case scenario? They’ll send out a reporter and photographer and you’ll get an entire article. That’s when your job gets fun….

Next time we’ll talk about how to structure your press release. In the mean time, you can take a look at one of the first releases I drafted when “The Almach” was just hitting bookstores. Feel free to copy its general form and use it to promote your business/product/book this week. And let me know how it goes! Here’s the URL: http://filbertpublishing.com/guide.htm

Beth Ann Erickson is the publisher of Writing Etc., the free e-mag for writers. Make Your Writing Sparkle. Write Killer Queries. Get Published. Subscribe to Writing Etc., the FREE e-mag for writers. Receive the e-booklet "Power Queries" when you subscribe. http://FilbertPublishing.com

Shopping For the Perfect Gift For the Writer In Your Family

LCote82@verizon.net (Lorraine Cote) — Mon, 04 Dec 2006 13:12:23 PST

It's that time of year again, Christmas. You are probably trying to figure out what to give your friends and loved ones as presents this year, especially the writer in the family. I think that choosing just the right gift for a writer or budding writer can be a little mind-boggling. After all, how much more that paper, pen and a computer does a writer need? Well, you would be surprised.

First of all, almost all writers are avid readers, so a good book is always appreciated. Secondly, depending on what type of writing, the writer you know does, can trigger many creative gifts that you can give them. For instance, if you know a copywriter, maybe a little gift basket containing the latest book by an accomplished copywriter plus an assortment of other goodies to include colored markers, a great pen and a small pocket notebook. I know as a copywriter myself, that would be a great gift.

However, if you have a writer whose focus is on writing novels such as mystery novels, you may want to consider putting together a gift basket that contains several new mystery novels by various writers in addition to other writing related implements. The point is that when shopping for the writer in your family, skip the fru, fru, and lacy things and give them something related to their type of writing that can be used and will be cherished for a long time to come. Keep it simple. It doesn’t have to be a big elaborate gift basket. Just make sure to include items that will not only stimulate their imaginations, provide them with new knowledge about a particular style of writing and also helps make the writing easier.

It takes just a little planning and a list of items for the gift basket. You can even visit your local bookstore for ideas and suggestions for filling the basket. It will definitely be worth the trip and will most certainly put a smile on the face of the writer receiving the gift. You can bet that it will be one of their most cherished gifts. Who knows, they may even write you a touching thank you note that you will cherish.

Copyright 2006 Lorraine Cote

This article may be freely reprinted as long as the author’s information and copyright notice remain intact.

Lorraine Cote is the CEO and Owner of The Write Touch 4U, Copywriting Service. She is also a published freelance writer who has written over 100 ebooks on various topics for clients as well as all types of other written materials. She also has 16 years experience in the corporate world as a Trainer and Business Writer and is an Internet Marketer as well. Visit her at http://www.thewritetouch4u.com

Punctuation Marks: Power Tools for Clear Writing!

LCote82@verizon.net (Lorraine Cote) — Fri, 17 Nov 2006 07:16:50 PST

by: Michael A. Jones

Is punctuation becoming less important? Certainly there is less of it in modern writing. But less important? Emphatically NO!

Just look at three examples to see how punctuation marks can add style and power to your writing.

BULLETS

Bulleted lists are extremely effective in capturing the interest of your audience.
Persons who browse the internet want to find information quickly. They want to be able to read it easily without having to wade through pages of text.

Bullets direct the eye to the main points quickly.

They encourage writers to be brief, stating the main point in a few words or a phrase.

They summarize a list of points or conclusions.

Bottom line: If you want to write effective copy, USE BULLETS!

COLON :

Enrich your writing style with discreet use of the colon. It is generally used to introduce something that follows. Here are some places where a colon is well used

To introduce a list

Example: Send the letter to the following departments: Sales, Marketing and Admin.

To introduce a quotation

To introduce a question

To introduce a conclusion

Example: The conclusion of the matter was: Let bygones be bygones.

QUESTION ?

The most obvious use of the question mark is at the end of a sentence which asks a direct question.

Example: Where are you going this weekend?

However, when an indirect question is raised a question mark is not needed.

Example: She asked me if I enjoyed her cooking.

The question mark can also be used to create other effects:

To declare

Example: Did you really think you could get away with this?

Here the question mark tinges the expression with anger and frustration.

To exclaim

Example: Isn't that a beautiful sunset?

The question adds force to the statement making it an exclamation.

To invite an answer

Example: This seems the wrong color, don't you think?

About The Author

Michael A. Jones is a writer and webmaster with over 10 years experience. For a complete explanation of 17 key punctuation marks that can add power to your writing, click here:
http://www.about-goal-setting.com/punctuation-guide.html

For the #1 ranked public speaking course click here:
http://www.about-goal-setting.com/public-speaking-course.htm

For an exceptional course in personal development, Michael recommends what has been called “The Program Of Presidents” – read about it here:
http://www.about-goal-setting.com/personal-development.html

Write For You - A Reader Focused Writing Primer

LCote82@verizon.net (Lorraine Cote) — Fri, 10 Nov 2006 10:40:24 PST

by: Dave Davis

http://www.redflystudios.com

You want to write better, more engaging articles and content right? You want to get your message across and you want your call to action….actioned right? I am no writing expert, but I can tell you one thing, the secret to writing better starts with one tiny word….. YOU!

Your readers (And maybe your potential clients/customers) read what you have written for a reason. They read because they want to gain something from it. THEY want to gain something. They are not interested in how YOU are this, that and the other. They want to find out how what you are writing can benefit THEM. People are greedy. Even when they are not trying to be. They are greedy at a subconscious “Brain Sponge” level.

How many times have you read an article or blog and stopped reading half way through? How many times have you thought “God…this person likes to talk about himself”? And don’t you just hate conversation when someone else always talks about themselves? READ ON!

ALWAYS FOCUS ON YOUR READER

When you are writing, and especially when you are writing to sell something, focus on your reader. They (Usually) don’t care about how great your product is, they only care about how great it will be to them. Use the Words “You” and “Your”. Make your reader feel how much it is going to benefit THEM.

A great testimonial to this fact is a test I ran on a single eBook I used to sell. It was a single page website that sold an eBook on setting up a website. I played around with the copy a lot and the product was great, but it was not selling. I invested in a split testing software and created two different versions of the sales page. One was the normal sales copy and the other was the sales copy focusing on the user. So rather than “With our eBook” I had “With your eBook” etc. The results were surprising. By minimizing the use of “I” “We” and “Our” and increased the use of “You” and “Your”, the sales of the book increased by 60%. That’s a lot!

ASK QUESTIONS

Asking your readers questions is also a great way to engage them. Make them think. Make them ask the questions YOU WANT THEM TO ASK! Questions that YOU have an answer for. Have a specific call to action and lead them down the path.

I have used this technique on many sites in my network from the beginning and have seen great results. I am sure you will too.

***It should be worth noting that I (tried) to keep you engaged in this article by using the word you/your 30 times (Including this sentence) and asked 5 questions. Seems like a lot now but it worked, didn’t it?

About The Author

David Davis, is the lead developer and project manager of RedflyStudios LTD. Web Development Ireland For more information visit http://www.redflystudios.com.