thealphaswarmer

Driving Competitiveness Fuels Storms Of Controversy

noreply@blogger.com (Mohit (Max) Bhanabhai) — Mon, 04 Jul 2011 10:13:00 +0000

Setting standards is an intrinsic imperative of creating metrics in the face of non-linear change whilst static influences are tangibles which often yield benefits through the process of satiation; something that enables not only astute decisions but also propels a wholesale adoption of ‘new standards’ that collectively a) drives competitiveness and b) influences the regulation of adopting something that may seem counterintuitive but is actually quite a viable proposal given that it reflects the application of “prescriptive” opposed to “branded” compromises.

This comes down to something I spotted in the Australian Financial Review today which yearns for the need for accounting standards to unify and to enable trust in the information systems which create these standards that not only allow chief executives to more effectively discern financial statements but also work better for the interest of the external shareholders who demand so much from people at the helms of organisations – where past decisions may not have reflected the best interest of the organisation and this marvels the incumbents realisations through their imposition of “complex rules on off balance sheet derivatives and/or financing accounts” that not only blurs meaning for less skilled participants on the front line but also tacit individuals at the top who have carved this framework in which reporting takes place from the genesis of their system or organisation.

Someone once told me that the core principals of accounting are quite easy to understand – through the medieval creation of the ‘double entry book system’ but the manner in which the elements of ‘risk management’ and what is known as the ‘articulation of the financial statements’ have changed in the past ten years has been more than four-fold; which is indicative of external influences in the system that is either filtered as chaos or something that is instinctively genuine.

Don Tapscott himself in his book The Naked Corporation encapsulates the force of ‘transparency’ which also ties in with the notion of ‘emergent order’ in any type of organisation that creates this type of outlook – which was also well defined and explained in his interesting book Wikinomics.

This notion of trusting information systems is validated from my observation of a series of “Air Crash Investigations” where the pilot was swayed in an ash storm by feeling he was tilting left when the information systems clearly identified the aircraft was going right – something which was only uncovered through the post-crisis investigation that unveiled the focal point of illusion or the deficiency in the human intellect that is a fragmentation of a military and autocratic style of management; something that really doesn’t work in today’s management setting – especially when individuals are being ‘micro managed’ in the corporation which is an epic failure to the true notions of the N-Gen; who are primarily immersed in satisfying their development plans whilst also alternatively interested in adding true value to the organisation in which they are either participating from the start or as their career succession initiatives change over time. Isnt that a strange way to think bout it? Surely is! This is what defines the vantage point of thealphaswarmer project.

Capitalizing On Knowledge Management In A Value Driven Age

noreply@blogger.com (Mohit (Max) Bhanabhai) — Tue, 21 Jun 2011 09:21:00 +0000

An emerging sphere within the business decision making context is the non-linear and dynamic rise of information networks that proliferate on the internet and mobile phone; through various social media channels or information aggregators that, if used properly, are powerful tools in the strategic formulation and subsequent implementation of diversification imperatives that collectively defines Organisational DNA.

A key focal point in competitive strategy is the management of ‘cost leadership’ which is highly contingent on how it can be mimicked to streamline efficiency to enable organisational practices and processes to foster a) knowledge management and b) value management in the organisational system.

My level of insight into the ‘knowledge management’ spectrum of organisational systems is that there exists two levels of distinctively attributable knowledge sources – the first being ‘tacit’ knowledge and the other known as ‘explicit’ knowledge. Both of these knowledge sources in this digital age are freely available either through aggregation software (such as one I use NetNewsWire) or direct-social-media such as Twitter and LinkedIN Groups.

Tacit knowledge is embedded deep within the organisational code from the genesis of the corporation – something that evolves with astute and experienced leadership opposed to ‘explicit knowledge’ which is emergent that often coalesce through the interaction of some or all participants in the system (whether from front-line or middle-office functions).

To quickly assess whether the right type of knowledge management is taking place in the organisational setting; one needs to immerse their intellect into a framework that not only aims to define management by objectives; but also one that fosters the sense of learning that is often an overlooked dimension when formulating strategic innovations.

This framework should not be reconciled in isolation but in tandem with established strategic management techniques such as The Boston Consulting Group Matrix which is re-factored into what I call the ‘microarray-model’ of organisational learning.

Now, lets decode this to map out toolset in which anyone can evaluate opportunities whether they are for or not-for profit.

Evidently, as the ‘Learning Organisation’ tests its forecasts as a function of time and hones its competitive advantage, it can likewise digest its mindset in the ‘stars’ plane which indicates that the organisation is positioned well to capitalise on some imminent opportunities in its environment and subsequently capture these opportunities which exist, but its only at an aggregate level i.e. not investing its full organisational capabilities in this domain as doing so would deplete the benefit of marginal increases to induce capacity.

The flip side of this spectrum – which is also representative of the ‘start-up’ challenge is that the organisation is ‘premature’ in its maturity lifecycle (finance folks would attribute this as the ‘seed or angel funding’ challenge) and is thus positioned on the ‘question marks’ spectrum of the plane on the right – which is indicative of the appreciative foresight into capturing a myriad of opportunities that will be conducive to the organisations growth; but the likelihood of penetrating markets for revenue is relatively low due to a lack of captured market share (the niche market problem).

This paints two diametrical scenarios – or a ‘mystery of the middle’ type of scenario – where the start up organisation is trying to formulate its competitive strategy in the face of a plethora of unique opportunities but the incumbent is well developed and armed with a ‘distinctive competence’ to scope and deploy its resources to capture the market in question; which leads to lost opportunities and a possible alienation of the startup’s ambition to integrate quick wins due to their inability to scale to the incumbents size – a clear cut definition of the premise that defines the failure and potential ‘value-creation’ aim of the startup.

HR 2.0 - How To Retain "Agent" Relationships In Organisational Systems

noreply@blogger.com (Mohit (Max) Bhanabhai) — Mon, 06 Jun 2011 08:35:00 +0000

Within the Australian educational landscape, we have seen the evolution of the Universities Admission Index to the ATAR (Australian Tertiary Admission Rank) which aims at aggregating and creating a single universities admission rank that fosters not only transparency, but more so 'fluidity' in the Educational System.

However, regardless of how prolific the new 'system' is - it still 'ranks' you on a set of 'quantitative data' which is based on a 'statistical model of inference' that does not account for a) the desire for undergraduate students to express their key strengths in alternative projects (such as web development or mobile-web development) and b) the incorporation of their 'unique abilities' to create the right type of 'career succession' programme that ties in with their goals and ambitions to allow their interests to be fostered and inter-woven into a process that enables them to progressively integrate their key strengths across all bands (whether its of a technical, systematic or dynamic nature).

The level of insight into this spectrum is a clear-cut articulation of how, within the nature of 'cybernetics', one can use the precedents rooted in the 'control cycle' to asses and visualize 'career succession strategies' that employs not only their academic interest, but also their Entrepreneurial interests which codify the natural flow of what I call as 'alternative career path planning'.

Alternative Career Path Planning would mean that once students are in a respectable and mature level of justification for their career intentions, they then 'test' or 'model out' scenarios which allow them to 'mix and match' even very relatively difficult subjects - in which cases at Universities, they often require 'prerequisites' - to suitable pathways that enable them to bring their core ideas and projects to fruition. This process will require the fusion of 'theory focused planning' together with a 'task-force' that employs and nurtures the evolving undergraduate intentions on incorporating empiric, up to date examples of their ideas with emphasis on historical or empirical evidence with a criterion 'measure' that utilizes a weighted-average approach to identify and validate the 'agents' capabilities with requisite skills that collectively ebb and flow with their 'ever evolving career intentions' as the fundamental principal of Human Resource strategy is to keep 'staff' as their most 'valued assets' in the organisational system - a key vantage-point for HR Managers who often struggle with 'retention' and 'turnover' ratios in their organisations as obviously, its very hard to keep the N-Gen niche motivated in industries which can from the start influence the 'agent' but then as time goes by - sway the agent to look for other 'opportunities and interests' which complement their 'motivational drivers for success'.

The core challenge here would be how can we create the relevant 'system' which not only measures data quantitatively, but also qualitatively ranks the relevant 'human capital input' within the 'organisational system' to fuse a) business intelligence initiatives with b) a 'Mentoring' initiative that propels and differentiates each 'agent' in the 'organisation' as an 'individual product' or 'product base' that aims at differentiating the various 'learning styles' in combination with a 'knowledge management platform' that not only harvests their potential; but enables them to contribute 'ideas' to members at the very senior level of the organisation (regardless of legal nature) so that they can also contribute to the 'organisational wide projects' which often require collaboration of very senior project managers (in the case of Matrix Styled Organisations) or your direct report (in the case of small business and sole trader initiatives). Personally, I believe that all organisations should respect every 'agents' input into the system, measure it with reference to something I stumbled accross in the Harvard Business Review as "experience curves" and re-concile it with a rich framework to retain, evolve and develop participants in the system.

thealphaswarmer insights: The Neuro Linguistic Programming Model

noreply@blogger.com (Mohit (Max) Bhanabhai) — Fri, 03 Jun 2011 06:31:00 +0000

Some time ago, I was acquainted with an 'individual' with a Doctorate in Linguistics by the name of Dr Cross - and whilst this was during a very 'short term assignment' I did at the NAB - he did shed a lot of light into the 'nature of Neuro Linguistic Programming (NLP)"

Essentially, NLP aims to look at the three modes of writing, the kinaesthetic, the auditory and most of - the visual elements of writing.

NLP is an excellent model for framing 'methodologies' in the Emerging Knowledge Economy, something that intrigues me dearly as a result of a book I have just recently completed which is highly recommended by INSEAD Professors and which prophesies the 'emergence' of 'magnets' in the global knowledge pool - something that ties in intrinsically with another article I wrote in detail on how participants in the "Network Economy" can leverage tools inlaid in this book - together with a comprehensive and detailed model of something called 'network incubation' to enable drivers of innovation, which are primarily rooted in leadership and cultural variance, together with the fusion of collaborative work practices with either physical, virtual or more significantly distributed teams.

By integrating the tenets of NLP together with something I am working on known as 'the four fold method of self organistion' - organisations, communities of practice and perhaps even industry focus groups - which are long term but informal collaborations; can yield very significant tangible benefits to their 'bottom line' - which manifest in terms of ROI, Sales Performance Optimization, Effective Project Managment and perhaps even 'running effective team meetings'

The biggest problem here, would be identifying the core behavioural dilemmas together with the intrinsic nature of ground rules in an Enterprise System - considering the 'system' wishes to integrate certain 'individualities or personalities' for the development of its a)social entrepreneurship or b) legislative variants.

thealphaswarmer emergence: Insights Into The Nature Of Entrepreneurial Change

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sat, 28 May 2011 06:26:00 +0000

I have been thinking for a long time now about some of the endogenous principals that are often distinctively exhibited by Entrepreneurs from all dimensions; whether they are already established executives from large corporations or even aspiring ones which require the right framework and most of all tool set to create and most of all sustain their vision in Entrepreneurship.

My experience so far in this domain is that most of all - Entrepreneurs or Venturepreneurs - I must add - often fail at making their start-ups or established businesses 'happen' because they are often in a cycle of Failure or Discouragement - the two of which are appreciated by Lao Tzu and Dale Carnegie in an interesting pdf file I have on my PC titled "Business Coach - Mastering Your Entrepreneurial Leadership Skills and Building a High-Growth Business".

Although its only a brief presentation on the essential framework in which to inspire Venturepreneurial activity - something that every student or perhaps even full time workers in Australia truly appreciate; it provides us with invaluable tools in the field of stratetgic innovation which is a unique culmination of a tapestry of ideas, principals and most of all "effective working practices rooted in quality management" that unify through an alchemy of industry trends, modes of thinking and most of all - an entertaining 'behavioural framework'.

The core message here to all aspiring Entrepreneurs who are interested in possible creating what Kiyosaki calls in his book "The Cash Flow Quadrant" as passive income is to create a mode of thinking or to fix your mindset on a plane which requires you to not create 'attachment to the fruits of your action' - a philosophical metaphor that guides alot of Entrepreneurs out there in their ever-ending "self pursuit of happiness".

A significant portion of Kiyosaki's books explain the modes of thinking that tie in well with what Stephen Covey writes about in his book "The Seven Habits Of Effective People" and in this light - its probably a good idea to introduce a graphical manifest to inspire all kind of activities on the internet or perhaps even in your own organisation, especially if you have the a) skillet and most of all the mindset in getting 'savvy with the politics of hierarchy' - which is naturally earned through respect and disciplinary succession in large and endemic corporations here in Australia - but one which is definitely a challenge to the 'status quo' of the organisation and a testament to the inspirational models of 'systematic change'.

The diagram on the left is definitely very useful to alot of IT and 'Excel savvy' people out there as it enables you to create what I appreciate as "what if" and "contingent" scenarios which are reflections of 'metrics' or 'front line data' in the organisational system. Currently, I am going through with some insight a book which was delivered to me through Amazon titled "Patterns Of Entrepreneurship" by Jack M Kaplan - of which an interesting video can be found on the infamous YouTube.

The core challenge that I think is for many aspiring entrepreneurs is the development of The Business Plan - a document that should be developed 'collaboratively' after first 'profiling a strong team and assigning some ground rules to the team to identify the elements of a) information sharing and b) task scheduling. As a tip - it should reflect three dimensions, the first being the focus target group or market niche, the second the strategic alignment of 'business cases' and thirdly - the incubation of their 'enterprise system'.

thealphaswarmer business development protocols

noreply@blogger.com (Mohit (Max) Bhanabhai) — Thu, 26 May 2011 11:04:00 +0000

The rise of business intelligence, data mining and information systems coupled with the explosion of social media through Twitter, Linked In and most of all - Facebook create amazing insights into the nature of distributed teams - which is an over-riding testament to the evoloution of 'work practices' in the 'connected age'.

It is time to launch thealphaswarmer business development protocols - a releaser on the intricacies of business development departments and cross-functional teams which should operate as a 'single entity' to engage information across organisational silos and create what Don Tapscott would appreciate in his ground braking book Wikinomics as "architectures of participation".

This mirrors the evolution of the world wide web into a complex - self organising and intricate network of 'nodes' and calls for the dire need of what thealphaswarmer project appreciates as Inter-Business-Intelligence, a system which is definately the core to any organisations Intra-Business-Intelligence units such as Human Resources, Fraud and Performance Analytics and most of all - Administration and Customer Service; the front line function of any organisational unit which aims to identify inherent inefficiencies in the work environment which could be detrimental if its not critically evaluated.

Alot of Six Sigma Projects to promote a 'Lean Methodology' often fail at looking at what Six Sigma Champions call the Pareto Efficiency - in which twenty percent of the work yields eighty percent of the results.

My experiences with Six Sigma specialists are often contradictory - as they do not really understand how to create that 'self sustainable' system in the first place. Which is a stark contrast to their so called 'ambitions and goals' to create 'zero defects' in the organisational system - something that cannot be achieved without fully appreciating what I understand is the interplay of the 'turnover' or 'retention' ratios of the N-Gen - a new type of employee - one that has an amazing level of Emotional Intelligence and one that is very well equipped to handle information flows from the top down or the bottom up - in what I call - a Complex Adaptive System.

thealphaswarmer insights: Reciprocal Concessions

noreply@blogger.com (Mohit (Max) Bhanabhai) — Tue, 24 May 2011 03:03:00 +0000

Dr Robert B Cialdini - a master of psychology in his engrossing book titled Influence: The Psychology Of Persuasion systematically defines the rules of "Reciprocal Concessions" which is a natural fit to the evoloution of new working practices in the "connected age".

Dr Cialdini argues that "a second way to employ the reciprocity rule [is] to get someone to comply with a request" which is much more 'subtle' than "the direct route of providing that person with a favour and then asking for one in return".

What Dr Cialdini talks about relates to the fundamental rule of Compliance Techniques and that "one way to increased your chances would be first to make a larger request of me, one that I will most likely turn down. Then after, I have refused, you would make the smaller request that you were really interested in all along. Provided that you have structured your requests skill fully, I should view your second request as a concession to me and should feel inclinced to respond with a concession of my own, the only one I would have immediately open to me - compliance with your second request".

However, Dr Cialdini's book is very useful for not only high level marketing executives, but also marketing analysts whom often collect quantitative data on the development of their marketing plans - which comprises the Marketing Mix dimension of their business plan.

In this respect, another book which defines the powerful tenets of Experiental Marketing with a rich framework for Sales Task Forces or Distributed Teams (known as the Connect, Explore, Leverage, Resolve and Act model) fits quite well with the uptake of emerging practices in the Sales Process Engineering domain - in which the a) variability and b) the capability model are often in sync with fundamental business practices such as lead generation, appointment setting and most of all, creating "active prospects" in the sales system architecture.

With the proliferation of a variety of free working tools that manifest on the internet together with the unprecedented changes in "mobile" and "web" technologies which are achieving what I call as high-market disruption, there will be a call for utilizing these two complementary channels in a variety of way - whether it be for Customer Relationship Management or perhaps even the facilitation of best known collaborative work practices in 'fast performing teams' , which can be easily found here

thealphaswarmer insights: The Learning Challenge

noreply@blogger.com (Mohit (Max) Bhanabhai) — Thu, 19 May 2011 20:35:00 +0000

Most Enterprises that take on Enterprise 2.0 initiatives often fail at integrating a value-laden learning model that ties in naturally with the ‘tempo’ of the organisation’s strategic and operational goals.

In an ever changing corporate landscape (or fitness landscape I must add) – there is a dire need to reconcile “new modes of working” with simple principals of the Learning Organisation Model – which has references back to Vijay Govindarajan and Chris Trimble’s Book 10 Rules For Strategic Innovators: From Idea to Execution

The idea of strategic innovation is covered in brief in this article with the focus on innovation being housed as an ‘umbrella term’ in its three main domains (Continuous Process Improvement, Process Revolutions and Product/Service Innovations)

In this light, the idea of the learning organisation in today’s complex Network Economy needs to employ these models to foster a collaborative working environment that will never be possible without the full appreciation of another article I wrote on ‘network productivity’ – which signals the need for employees at all levels in large organisations to communicate effectively to senior executives and perhaps even the board on their intentions or ambitions for a) organisational change or b) micro business (on a part time basis) opportunities.

In the Australian Economic landscape, there are significant tax advantages for people that are interested in creating or working on a small business on top of their full time jobs. The specific tax advantages aren’t totally clear without a transparent reporting mechanism that fosters a) creativity and b) intuition with the goals of the small business in question as it is often argued that a lot of small businesses are engaged in the ‘black market’ spectrum without the comprehensive or detailed reporting of their real income flows.

Personally, a good place to start with small business is to engage and co-create with exhibition or conventions that are often sponsored by large organisations which host the right individualities for speaking, inspiration or providing a workshop of ‘tools and techniques’ that facilitate the adoption of the plethora of social media and web based tools that can be totally conducive for their cost structure.

In this respect, a useful point of reference (or starting point) would be the points and arguments I raise in this article; which clearly has some static figures to compare and contrast with hard variables in strategic management and strategic marketing planning such as ROI, Refferal/Churn Rate that synthesises the core business function of creating ‘conversations’ around a brand or organisation.All of this should be taken into account with the R.E.D Model put forward by Don Tapscott (Retail, Evolve, Develop).

thealphaswarmer insights: Research and Development Departments are "copy cats"

noreply@blogger.com (Mohit (Max) Bhanabhai) — Mon, 09 May 2011 20:54:00 +0000

In her excellent research paper, titled The Ipodification of Education;, Tara Brabazon explains in quite some detail the evolution of education in the domain of technology and specifically how Socrates (a great philosopher of his time) resurrects the inherent notion of trust within your ‘general awareness’ of the environment in which we operate.

Clearly, this is a defining characteristic which is so impressively integrated in her research paper that it often perturbs us to think of it in this light.

With this in mind; we must all remember in how to approach modern wisdom with archaic business people – through a ‘natural rhythem and flow’ which so collectively defines our true organisational DNA.

Organisational DNA was an interesting viewpoint put forward by Vijay Govindarajan and Chris Trimble in the context of his rather interesting book "10 Rules For Strategic Innovators" which really signals us in the right directions for critical change.

Critical Change is an area of expertise in which thealphaswarmer project generally focuses on – for it is an aggregation of ‘movements’ within the social and cybernetic systems of sociology together with the power of simple principals rooted in contextual ‘reality’.

TO be more specific; thealphaswarmer project is really about ‘understanding’ the requisite skills and unique attributes which Ken Thompson so eloquently delineates in his article “The Team Brain” concept which has its references back to his individual area of expertise “organisational biomimicry”.

Biomimicry is a model inspired from ‘nature’ which draws its intellect from various different cultures, sub-cultures and contexts (that collectively ebb and flow with the natural ‘tempo’ of just-in-time decision making).

This may be of specific importance to a lot of Research and Development departments out there who are engaged in an ever-ending battle of ‘copy-catting’ which perpetuates in a vicious cycle of “tit for tat” in the form of what Economists would appreciate as “Game Theory”.

For example; to really understand Research and Development departments; we need to delineate the organisational properties of this system. This system operates in three dimensions; which inter-relate to the operation of the three brains that Ken Thompson draws insights into the ‘intuitive repulsion’ or more interestingly; ‘the butterfly effect’ on the mind.

To truly defend yourself in the ever evolving ‘fitness landscape’ – which is a property of cybernetic systems; ONE needs to completely focus on letting go from things that distract their cause.

To facilitate this; its probably better to simply just ‘understand’ rather than ‘ask’ why big executives at many endemic corporations have a regimented nature in their strategic and operational planning.

Wow – doesn’t this shed light into why China ( a manufacturing and efficieny and I must add ‘tech’ powerhouse) moves so fast in the regulation of online content (as we learn a lot of things online than offline) within an operational rubric (for its within the rubric that appropriations can be drawn out of and cannot be misunderstood).

thealphaswarmer insights: How Kurt Lewin's Model of "Force Field Analysis" Can Be Put Into Context of Network Economies

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sat, 07 May 2011 12:33:00 +0000

There is just so much ‘status quo’ with big executives these days (and believe me I have dealt with many in an out-of-work type environment) that they often forget to learn and integrate a new model of ‘thinking’ as they are too ‘attached’ to their archaic modes of wisdom.

One of the key approaches to modern wisdom comes through various interpolations, juxtapositions and paradoxicals which serendipitously carve our ‘conscious’ mode that drives our ‘actions’.

So, with that said; its important to understand that despite the prevalence of a lot of archaic models in contemporary society; not all of them are useful for a meta-understanding of the economic and socioeconomic situations that plague us in everyday life (povety, unemployment and most of all – financial uncertainty)

For starters, let’s take a deep and insightful journey into the models put forward by Kurt Lewin – who was known as “one of the modern pioneers of social, organizational and applied psychology”.

Lewin proposes that the study of sociology can teach us powerful lessons in personal change; which is especially required for big executives in large corporations which still follow a strict chain of command and classic management style organisational design (for they can never be nudged with your new found epiphanies).

In his prognosis, Lewin devises a systematic framework (known as ‘force field analysis’) which prompts us to look at specific forces driving a required change (helping forces) and its diametric opposite (hindering forces). The principals behind this model are very useful (wasn’t it Einstein who said “not all models are good but some are useful”?). In this light, its relevant that Lewin’s ideas get resurrected in the context of Network Economies in order to create positive outcomes by analysing situations.

In these situations; Lewin describes that the field or domain of change (its ‘life space’) is highly contingent on “that individuals internalization of external stimuli”; for e.g. physical and social dimensions that are often ‘regressed’ through inferring a sample space of certain behavioural traits (group conflict, learning, adolescence, hatred and morale). In this context, Lewins “Force Field Analysis” model is also very easily depicted diagrammatically through simple arrows and words that validate the use of this model in various situations.

Many mathematicians and Econometric Statisticians will generally agree that Lewin was definitely a prodigy thinker – for he only shed light on various misconceptions that are often persistent in various social systems.

Lewin applied these principals in many of his works most of his life and although he wasn’t acquainted with the model of ‘experiential learning’ at that time; he did shed light into a model which will definitely be useful for change management in the context of strategic management and change.

Experiential Learning is really the output of Lewin’s model in a modern day context for it is only through this process that one can really ‘manage’ the various ‘organisational/social/interpersonal’ tensions that persist day to day relationship management (especially with people who don’t really embrace you for your potential).

To put this diagrammatically, I thank Ken Thompson; author of the BIOTEAMS blog for creating an excellent graphical manifest that flows in with the ‘natural tempo’ of Bioteaming from the inside-out (below)

So to sum up this short and brief insight article; its relevant to understand that although many models that exist in accounting, finance and economics are rooted in archaic theory; NOT all of them are useful in the ever evolving complex system (or complexity adaptive system) context. To really get insight into which models are useful, there is a dire need to reconcile “old” models of thinking with “emergent” models which focuses its delineation on properties of the system in which one is operating (or its domain in this case).

thealphaswarmer commentaries: Insights Into Teen Mobile Phone Usage

noreply@blogger.com (Mohit (Max) Bhanabhai) — Fri, 06 May 2011 06:53:00 +0000

So when I read more and more of Tomi Ahonens book “Mobile As The 7^Th Mass Media” I become more ‘aware’ of the segmentation of target-markets within the Mobile Phone adoption context; which after all – is accommodating the rise of SMS and MMS enabled services through simple applications that aggregate and disseminate ‘information’.

For starters, Tomi Ahonen asserts quite prolificly that “the cell phone is changing society” and that even “nine and ten-year old kids come home from school [and] report to their parents, using their personal cellphones”.

This is quite interesting given the various prophesizes and reasonable enquiries the author has purported on as I also am quite receptive of this adoption trajectory and use SMS most of the time for simple one to one or one to many broadcast of timely and relevant information which is appreciated.

In this context, I took some time out to garner resources on “insights” into the adoption of teenagers within the mobile phone usage spectrum and have found some interesting ‘front line’ data that mirrors Tomi Ahonen’s delineation of what we now appreciate as the “Connected Age”.

Firstly, lets look at the graph shown below:

As you can appreciate (in crystal clear black and white terms); mobile phone usage amongst teenagers has an interesting adoption frontier in light of all the recent changes to the mobile industry (e.g. the proliferation of unique SMS marketing campaigns and the rising acceptance of short messaging services and SMS aggregators working as a whole-in-one solution)

The real message in this picture is that despite the popularity of applications that are tailored to accommodate the delivery of timely information (such as RSS aggregators); Teenagers in the market in question have an interesting ‘infatuation’ with SMS text messaging that they often even go out of their way (during classes for example) to communicate relevant information to their various interest groups or friends.

As 54% of teens text daily and 33% of teens send more than 100 texts a day; mathematicians and econometric statisticians can most likely infer and subsequently interpolate a function on the importance of SMS messaging and how relevant and powerful it can be in this “connected age”.

However, such observations of statistical data should also be applied in the context of the “how” and “what” part of SMS texting is rising in popularity; whether it’s for general one to one communications or one to many broadcasts of epiphanies which are cultivated in a wider spectrum of knowledge and likewise disseminated to reflect the real nature of communications in the current age.

Therefore, in this light, its relevant to observe the graph below which clearly dictates that 63% of cell phones used by this niche market don’t really have any access to the internet at all!

Wow – isn’t that a surprise? So how can we learn and apply the two issues at play here; the first being the inclination to use mobile phones more and more in everyday life and the second being rooted in the fact that the majority of cell-phones used in this market do not have internet connectivity (As most teenagers are not always equipped with a super smart-phone like the iPhone/Microsoft/Android variants that are still relatively expensive than phones from the archaic Nokia suite; which fulfil their purpose regardless of the internet access feature)

To really ‘understand’ this, we need to accept that its rather paradoxical that despite the proliferation of connected services; the archaic SMS medium is still quite heavily relied on as it is a) limited to a domain of character sets and b) universal in delivery through simple SMS gateways or routing through Telco networks.

Therefore, in light of another article which was written last year on “SMS Texting” and its rise in popularity over traditional “voice cellular data” ; it should be clear that the future of targeted SMS mobile marketing campaigns should observe data like that depicted in this post to co-create fruitful word of mouth strategies in alignment with tenets of the “experiential marketing” approach which is also detailed in this article.

Thus, in conclusion, organisations/communities/causes who are interested in utilising SMS marketing need to observe and entertain a ‘behavioural’ and ‘systematic’ framework in order to effectively co-create unique marketing ‘experiences’ which are primarily delivered through SMS text messaging to the market observed in question. This will require an insightful and reasonable framework together with a unified communications strategy that entertains the timely flow and natural tempo of information within SMS dominated “connected communities” to sustain the marketing efforts in the first place (As most SMS marketing techniques these days just bombard people without the appreciation of consumer behaviours and actions which are quite unreliably measured as far as I know it). This ties in with the natural availability and robustness of SMS gateways and aggregators that often operate as “virtual telcos” for the purpose of only delivering SMS through the most efficient and effective way to its target consumer!

thealphaswarmer critiques - exemplary essays in organisational theories - [First Post]

noreply@blogger.com (Mohit (Max) Bhanabhai) — Tue, 03 May 2011 06:25:00 +0000

So now that I have been overwhelmed with 'alot' of unique and first time visitors to my blog ( The Department Of Parliamentary Services and Facebook HQ just to mention two); I have been immersed in retrospect - thinking about alot of the work I did at university during my first year in Management and Organisational Studies at the University of New South Wales. My first core subject was tutored by Devorah Wainer (whom I continue my communications with today).

In light of all this, it is time to launch 'thealphaswarmer critiques' which are collection of essays rooted in Organisational Theories.

The essay below was done entirely by myself in which I referenced two significant organisations I have had indirect and direct experiences with. For starters, we should consider the 'context' of publication which was in Session 1: 2007.

This essay was in response to a rather simple question which required us students to draw on theories from the textbook. Naturally, as an embryonic alphaswarmer - I took it beyond that and disseminated it with vivid contrasts and references to TWO organisations (MLC and WESTPAC) ; where MLC is the wealth management arm of NAB (www.nab.com.au)

I must extend my deepest level of gratitude to my tutor at the time [ Devorah Wainer phD : www.devorahwainer.com ]

Here it is:
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In the Australian economic context, the financial services sector positions itself as an ensconced, core and market driven industry exposed to an ever-changing corporate landscape. The industry has progressively evolved over the last few decades and in the current age comprises of eight main sectors, those being accounting, banking, credit management, insurance, mercantile agents, retail financial services, stock brokering and personal trust administration. Incumbent enterprises within the industry such as MLC Investment Management Pty Ltd. and Westpac Banking Group have radically changed their strategic agendas and re-aligned their organisations altogether in response to challenges rising from the environmental, financial, market, technological, regulatory and the political realms. Most significantly, these tectonic shifts in emergent forces over the past decade have prompted management of these organisations to innovate the strategic planning process with an increased emphasis to influence the external environments in which it operates. In order to embed this into the organizational DNA - the “organization’s collective skills, abilities and behaviors”. (Govindarajan & Trimble 2005, p. 10), both organisations progressively adopted the balanced score card approach as a tool to control performance management and align the directives for the strategic planning process and organisational change.

In general, every enterprise improvement initiative needs to address three interlocking circles: People, Technology and Process. In addition, they need to cope with an “environment characterized by rapid and non linear change” (Prahalad and Oosterveld 1999, p. 32). On these grounds, influences from the external and internal environment tend to address one or more of these areas. In this respect, the financial services industry from a high level perspective has undergone significant paradigm shifts in the regulatory realm, of which the changes were influenced from ongoing political, market and financial distresses facing the industry in general. Such include financial services industry de-regulation, “large-scale industry consolidation, the proliferation of alternative delivery channels”[1], labor market de-regulation, proliferation of internet technologies and enterprise 2.0 [2], off shoring and outsourcing market trends in the industry, increased business competition and the need to ultimately deliver dynamic, value-laden services to the consumer whilst focusing on innovation-driven growth. Strategic and operational management responses to these challenges in both enterprises have concerned the use of process and product re-engineering initiatives using a range of change methodologies inspired from the classical management roots, the use of strategic innovations to leverage, develop and re-define emerging markets, reevaluation of the meaning of corporate governance and the focus on business technology optimization.

Firstly, one of the most substantial environmental challenges that faced every company in the industry came with the de-regulation of the financial system and the subsequent introduction of the Financial Services Reform Act in 2001 (ASFRA). Financial deregulation comprises of two important areas, one addressing the macroeconomic dimension through floating the exchange rate and implementing the tender system for selling debt to the public so that budget deficits were financed at market rates. The other part of the deregulation agenda was directed at financial intermediaries, mainly banks, with a view to increasing competition. Both MLC and Westpac had ensured their management was competent in developing supporting business processes and departments and boundary scanners to identify and devise operational strategies to deal with the new regulation. The contingency management can best explain what management should do to cater for these changes and the operational changes made at MLC and Westpac in response to this challenge complies with this. For instance, both organisations instituted the decentralization of their operations though modifying organisational designs by creating and integrating separate compliance business units in a unique hybrid matrix form. This also resonates with the behavioral model as there is initiative to use a wide array of communication, control and interaction processes to ensure compliance to the new laws(Kaplan, 2005). The Financial Services Reform Act that was enacted in 2001 also pushed for a strategic agenda to ensure transparency across compliance and risk operations in the two organisations and for this very reason, MLC enforced a vertical information system through their ‘group compliance and risk’ business units in that they mandated a major information system project which aimed to integrate Lotus Notes as a knowledge management platform, through their shared collaboration workspaces and project portals which updated senior level managers on progress across compliance projects (Wayne Marsh 2006, pers. comm., November 10.). One of the most practical uses of this new project was to ensure cross-functional compliance across every business unit against the universal guidelines set out by the newly elected and instituted bodies (APRA and ASIC). For example, new regulations under AFSRA included increased licensing requirements for what was defined as ‘financial product advisers’. The use of a behavioral approach at MLC(Kavanagh, 2002), and the facilitation of projects by the hybrid-matrix design ensured management of adequate support in developing new business processes and addressing any business case for forming ad-hoc project teams. At Westpac, the management response was similar as the new regulatory framework was universal and ASIC policies stipulated that any financial institution housing financial product advisors were to comply with the universal guidelines set out in ASIC Policy Statement 146 – for example, the necessary minimum attainment of the Diploma of Financial Planning to give financial product advice. This particular regulation had huge implications for the financial planning industry as both organisations had to ensure staffing policies and training structures to comply with these minimum requirements. Westpac now “operates as a Registered Training Organisation that gives employees opportunities for internal training and to gain recognition on the Australian Qualifications Training framework.” (Westpac Banking Incorporation, 2007) Hence, it is evident that both companies shared similar strategic and operational objectives in relation to the new regulations put forwards by the government. With regards to the outlook for the future, recent turbulent activity around the world in financial services (which channels through to financial market activity) has sparked political debate on the issues surrounding the regulatory framework for the industry. Recently, both state and federal officials involved in the Ministerial Council on Consumer affairs are devising a new national framework to regulate ‘finance brokers’ (as many institutions believe that they should be classified as financial product advisers). This will undoubtedly impact on the process dimension of organisations in the industry and give management serious strategic issues to consider. As a pre-emptive strategy, through the use of an integrated change methodology known as Six Sigma, MLC managed to tap into customer and front-line employee intelligence to engineer a unique new service known as the ‘Mortgage Brokers Alliances’ offer (MLC Press Release, 2006) . This operates just like their financial planning network and middle office functions as it endeavors to stipulate minimum mortgage broker licensing requirements (extending on ASIC PS 146) and education to sell related products for any firm under their dealer group. This can be seen as a classic example of utilizing Tayloristic and Fayol principals of scientific inquiry into the nature of work to devise a ‘supply and value chain’ process for product development. Furthermore, the Value Chain Evolution theory, outlined by Christensen, Anthony and Roth (2004, p. 281) can best explain management response to these types of challenges. They state that as ‘companies overshoot their customers’ needs; they no longer need the benefits that integration brings. Instead, they increasingly compete based on speed, flexibility or convenience”. This also brings the focus to standardize interfaces between various parts of the product or service and these standards eventually morph into industry-wide standards and allow product architecture to become modular. MLC effectively specified, verified and predicted the interfaces required for their new service offerings – which has had an impact in the public eye as the organisation highly integrated in the industry (Matt Lawler, pers. comm 2006 August). Nevertheless, regulatory changes will always be positioned in the non-linear change space and it is in the best interest for both organisations to consider integrating elements of theory-focused planning and emergent strategy to sense, mobilize and engage with upcoming challenges.

With this in mind, the idea of emergent strategy, according to Christensen, Anthony and Roth (2004, p.293) deals with a ‘‘bottom-up strategy that evolves and adapts based on signals that emerge from the marketplace’’. It directly resonates with the precepts of the ‘adapting organisation’ and also echoes ideas of a ‘virtual’ organisational design. It also bases itself deep in the behavioral school of thought. This is the dominating organisational code and paradigm at MLC and is extremely effective for driving innovation and is also more ‘organic’ in nature to deal and adapt to environmental change. A core challenge which required this approach was the dramatic trend towards delivering better customer service across the industry as incumbents were reaching a saturation point in their organisation’s life cycle and required to become differentiated in nature (Nunes and Cespdes, 2003). For example, in the financial planning sub-industry, there were huge structural shifts towards providing support and administrative services to financial advisors as the industry itself had a high turnover rate and retention rate’s of financial planners at organisation’s were very low. Various industry players were converging and collaborating towards a shared strategic view and forming diverse business networks or alliances to discover niches to target with disruptive innovations – or to stimulate consumption in a new context altogether. Further, the proliferation of alternate delivery channels meant that the two organisations in question had to seriously re-consider their customer value proposition with a strong view towards product innovation and techno-structural change to position the organisations on the same technology adoption trajectory as competitors in the industry(Kirby, 2001). Management response to this at MLC was to create a whole new business unit altogether, with Chris Tucker, CEO of MLC Australian Group announcing that the task be executed by the Group Managing Director of Financial Planning and Third Party.

This new business unit was called 360 Service Delivery and it was meant to be a back and middle office supporting business for Financial Planning and Third Party in general. It aggregated across two key divisions which included ‘revenue services’ such as business consulting, research solutions, technical solutions, training and education and trustee services and ‘business enablers’ such as Business Services business unit and Business Review – which symbiotically handled all adviser end-to-end client data and management functions such as back office administration, case management and licensee management. Due to the increase in outsourcing and off shoring trends for such services(Kumar, 2006), MLC decided to defend its customer value proposition and from a strict performance management point of view, enable new revenue streams as a buffer to the low retention rates of financial planners (since the idea was to ensure that planners kept their subscription for 360 Service Delivery administration services even if they decided to leave the planning firms under the dealer groups). It can be argued that they integrated various business and corporate level strategies to limit the extent of other organisaion’s strategic imitation, such as the Miles and Snow typology of the ‘reactor strategy’ which means that the organisation has no consistent approach to strategy. This makes it unpredictable in the competitor’s eye as it can use a multitude of strategies and hone on it strengths whilst capitalizing on opportunities. However, in hindsight, it can be said that the creation of 360 service delivery resonates perfectly with the ‘Analyser strategy’ and Porter’s ‘differentiation strategy’. However, over the last two years, there has been a strategic directive to advocate the ‘defender strategy’ for established businesses. This is evident through the National Australia Bank Group change mandate for a structured Six Sigma change management integration throughout all businesses it owns (which includes MLC Investment Management Pty Ltd). Every business in the group ecosystem was to implement Six Sigma projects and management’s changes to dates allowed the organisation to embrace the change mandate with ease. For example, with specific reference to 360 Service Delivery and the Financial Planning and Third Party businesses, a matrix project team was set-up to scope, communicate, disrupt and enable the transition towards re-engineering entire Business Services administrative processes (as a means to significantly cut costs and scale their delivery channels). Additionally, the Six Sigma approach was used to engineer the ‘Mortgage Broker Alliances’ offer as discussed previously due to its ability to tap into customer intelligence and use hardcore statistical modeling to define optimal efficiency points and metrics (Six Sigma, 2007). By doing so, MLC justified its investment in the 360 Service Delivery businesses due to its unique approach in quality management and adoption of a prospector perspective on strategy. They have also aligned their operational vision for the future in this domain of challenges through their iterative succession planning business division which gives strategic advice to all business units individually on strategy going forward.

In regards to Westpac, domain sources confirm that their response to changing customer needs and the increase in outsourcing trends and industry consolidation has been to manage strategic mergers and acquisitions (horizontal and vertical) of key boutique firms or leveraging its asset management businesses such as BT Finance Group. Again, this can be seen as an analyzer strategy fused with a differentiation and defender strategy. Since Westpac does not house an extensive financial planning network like MLC, they didn’t really engage in any strategic innovation to introduce a new business unit on its total offering. The major difference in organisational attitude between the two companies is their corporate governance discourse. MLC on one hand strictly enforces notions of transparency and acknowledging customer intelligence whilst Westpac enforces not only these principals but environmental sustainability as well by sponsoring programs such as ‘Green World’. Westpac has also created an advertising campaign regarding sustainability, Ms. Nixon from Westpac claims that “Never before has the importance of sustainability resonated so strongly with our stakeholders. The 'Your Future is Our Future' campaign clearly demonstrates Westpac's unequivocal commitment to securing a brighter future for all of us.” Hence, through this campaign t the bank's commitment has been highlighted to its customers, employees, the community and the environment. (Westpac Banking Corporation, 2007

Altogether, both organisations respond dynamically to market, financial and customer challenges through diversified portfolio management techniques and will need to continue to do so in an emerging knowledge economy.

It is evident that both organisations have positioned themselves uniquely in the industry. This, however, does not exclude them from the fast pace of information technology. With the trends in outsourcing and e-commerce compounding at an incredible pace, both organisations needed to ensure they sought strategic agendas to accurately and relevantly scope, develop and integrate IT infrastructure in a timely manner. Since IT requires a multi-disciplinary approach and intense technological forecasting against strategic visions, it is crucial that management devise effective screening processes for end-user needs. An empirical example of how MLC established an effective information system is evident through their integration of Web 2.0 tools such as blogs, wikis and application widgets internally and the use of social software such as Facebook as a knowledge management tool. In the emerging Web and Enterprise 2.0 space, it will be increasingly important for organisations at all levels and industries to cope with the unprecedented change in internet technologies. The integration of these tools at MLC allows it to tap into knowledge across organisational silos and ensure that they are positioned well to capitalize on emerging open business models. At Westpac, the Chief Information Officer also advocated the integration of Web 2.0 tools and widgets and has integrated similar technologies to that of MLC. This sets the agenda for a new era in Enterprise 2.0 and a radical re-defining of the concept of ‘strategic alliances’. Through the research, it is appropriate to agree with Marco Isanti of INSEAD in his extrapolation that “future business competition will not be between companies but between supply chains and business Networks”. With that said, it is without doubt that future business and networking models will emerge and industry consolidation will take a whole new era.

In conclusion, it is evident that industry incumbents MLC Investment Management Pty and Westpac Banking Group have faced significant challenges in the last decade. By comparing and contrasting the challenges facing management of these organisations, it can be said that the industry is highly standardized in nature yet individual organisational responses to these issues have varied. Further, the range of management theories evaluated implies that both organisations are effective at dealing with emergent forces. In this respect, it is obvious that their responses to these challenges can be maintained for the future along a sustainable trajectory.

Bibliography

C.K. Prahalad and Jan O. Oosterveld, 1999, Transforming International Governance: The Challenge for Multinationals, Spring edn., Sloan Management Review, Massachusetts.

Chris Tucker, CEO MLC Australia Group, pers.. comm. 2003

Christensen C M, Anthony S D and Roth E. A, 2004, Seeing Whats Next: Using The Theories Of Innovation To Predict Industry Change, Harvard Business School Publishing Corporation, Boston, Massachusetts.

Davidson, P and Griffin R, 2006, Management: An Australian Perspective 3^rd edition, John Wiley & Sons Australia Ltd, Milton Queensland.

Dyer, J. H., Kale, P. and Singh, H. (2004), “When to Ally and When to Acquire”, Harvard Business Review, July

Financial Servides at BoozAllenHamilton, accessed 20^th September 2007 http://www.boozallen.com.au/booz_allen_ANZSEA/capabilities/13495364/financial_services

Gottfredson, M., Puryear, R. and Phillips, S. (2005), “Strategic Sourcing: From Periphery to the Core”, Harvard Business Review, February

Govindarajan V and Trimble C, 2005, 10 Rules for Strategic Innovators: From Idea to Execution, Harvard Business School Press, Boston, Massachusetts.

iSixSigma Magazine, accessed 22^nd September 2007 http://www.isixsigma.com/sixsigma/six_sigma.asp

Kaplan, R. S. and Norton, D. P. (2005), “The Balanced Scorecard: Measures That Drive Performance”, Harvard Business Review, July

Kavanagh, J. (2002), “MLC’s master plan”, Business Review Weekly, 22^nd August, p. 62

Khanna, T. And Palepu, K. G. (2006), “Emerging Giants: Building World-Class Companies in Developing Countries”, Harvard Business Review, October

Kirby, J. (2001), “Intranet boosts sales of financial services”, Business Review Weekly, 12 January, p. 77

Kotter, J. P. (2007), “Leading Change: Why Transformation Efforts Fail”, Harvard Business Review, January

Kumar, N. (2006), “Strategies to Fight Low-Cost Rivals”, Harvard Business Review, December

Laurie, D. L., Doz, Y. L. and Sheer, C. P. (2006), “Creating New Growth Platforms”, Harvard Business Review, May

Lee, H. (2004), “The Triple-A Supply Chain”, Harvard Business Review, October

Nunes, P. F. and Cespedes, F. V. (2003), “The Customer Has Escaped”, Harvard Business Review, Novemeber

Rust, R. T., Zeithaml, V. A. and Lemon, K. N. (2004), “Customer-Centred Brand Management”, Harvard Business Review, September

Thomas, D. A. (2004), “Diversity as Strategy”, Harvard Business Review, September

Three Sixty Adviser Services, accessed 15^th September 2007 http://www.threesixty.com.au

Tushman, M. L. and O’Reilly III, C. A. (2004), “The Ambidextrous Organisation”, Harvard Business Review, April

Westpac Banking Corporation (2007) Westpac banking Corporation , Sydney Australia, Accessed 20^th September 2007 http://www.westpac.com.au/internet/publish.nsf/Content/WICREMPP+Training+learning+and+development

[1] Financial Services at BoozAllenHamilton, accessed 20^th September 2007

[2] Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. It dwells on the idea of collaboration and creating architectures of participation and harnessing collective and distributed intelligence.

International Terrorism and Intellectual Property - Network Economy Series - Article 1

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sun, 01 May 2011 03:48:00 +0000

There is just so much debate happening at the moment on how to a) justify both Apple and Google’s Android smartphones from tracing and saving user-location data and b) the upheaval in the Federal Courts over patents and licensing technologies which should all be collectively drawn from the same intellectual property pool with a focus on cross-pollination of business models to achieve mutually beneficial outcomes.

Long gone are the days where companies can hide their secrets within the Research and Development departments and only broadcast ambiguous comments about their upcoming technologies. Don Tapscott, in The Naked Corporation, prophesizes an era where consumers, staff, stakeholders and even directors of organisations are no longer holding onto their secrets with an iron fist; but are in fact denouncing the secrets and exposing the very own perpetrators who yearn for economic power through totalitarian type control of intra-company fostered collaborations and subsequent protection of the so called ‘intellectual property’ embodied within their balance sheets as ‘assets’.

To really address these issues, one needs to open their eyes and be submissive into the nature of ‘reasonable enquiry’. Reasonable Enquiry is something that fascinated me whilst I did a short term assignment at National Australia Bank (nab); and whilst it is certainly relevant in the assessment of needs and wants and the consequent reconciliation of ‘suitable financial products’; reasonable enquiry also has its origins rooted deep in cybernetic and economic philosophies.

For starters, let’s address topic A above (Apple and Android location tracking) through the insightful mechanics of reasonable enquiry.

My understanding so far, rooted in a meta-contextual appreciation of ‘collective intelligence’ and its application in contemporary society. What is wrong with collectively garnering information which is disclaimed in terms of agreements where it says specifically it is going to be used to deliver a plethora of unique technologies in the future underpinned by location tracking?

In this light, its relevant that we raise issues which may get your attention – such as terrorism and the future of terrorist networks who are self-organizing in the name of religion for fanatical reasons which are beyond any reasonable enquiry!

Thomas C. Schelling, in a report entitled Countering the Changing Threat of International Terrorism – which was written by the National Commission on Terrorism claims that “terrorism succeeds because of the element of surprise and, unfortunately, surprise is a factor that we cannot always control”. True to this universal truth is also an eclipsing viewpoint that summons the need for “contingencies that occur to no one, but also those that everyone assumes somebody else is taking care of”. Rather serendipitously, this report also ignites its focus on International Terrorism integrating a “neglect of responsibility but also responsibility so poorly defined or so ambiguously delegated that action gets lost”.

In this context, an article dating back to the Weekend edition (June 21-22; 2008) in the Sydney Morning Herald entitled “Crash and Burn”, begs for the urgency of introducing “one national framework to manage and co-ordinate any significant disaster, by amalgamating our national counter-terrorism and emergency management arrangements into one structure”.

Wow – now doesn’t this shed more light on the justification of powerful companies that operate in oligopolistic markets - such as Microsoft, Google and Apple – to track user location and make them anonymous for the purpose of a) improving triangulation (which in fact improves pin pointing any anonymous user to ‘triangulated’ location and b) studying the schematics of these networks/pathways of location information through a diagrammatic framework that entertains the differentiation of terrorist networks or consumer networks.

So, now that I have your attention – lets move onto something even more relevant. Dr Anthony Bergin, who is director of research programs at the Australian Strategic Policy Institute in the very article mentioned before asserted the need for a “fundamental shift in moving from a need-to-know resilience culture if we are to fully understand our state of preparedness, and to be better prepared [for things like terrorism and anything branching of to national disasters and critical emergencies]”

Political leaders and their strategists can only observe models of behaviour for statistical inference of extrapolation into what-if contingencies and what might happen in the future.

Now you tell me, did these models help anyone with the Global Financial Crisis? As far as I remember, only philosophy can explain the herding and crowding out effect on equity markets worldwide – especially during “dark October/November” (or whatever it was)!

thealphaswarmer project and its trusted affiliations will generally agree that a universal intellectual property framework is required to disseminate asymmetries and foster a creative future based on federations of trust. In fact, I am currently exploring in detail a book published by the Harvard Business School entitled “ Open Business Models: How To Thrive In The New Innovation Landscape” and within its nomenclature; it makes vivid references to Clayton’s Christensen’s “Value Chain Evolution” theory of industry change and the subsequent merging of ‘networks of power’.

In aggregation, what is required (yes through MY reasonable enquiry) – is the creation of a complex technology alignment architecture when two parties have conflicting patent claims. With reference to page 84 of the HBS book in question; Figure 4-2 is in stark contrast to Figure 4-4 which details “A Patent Map Of The Value Chain” where companies may benefit through collaborating in a mutual zone of capability.

Personally, what will be required for the appreciation of radical business models and the subsequent submission into an open innovation landscape will be how business leaders and futurists shape their a) Intellectual Property and b) Value Chain strategies to integrate this new mode of thinking. Yes, it will be a difficult and tedious task but within the metacontext of “collective intelligence” in Network Economies – companies will be required to cross pollinate their patents and induce multi-product innovations to feed of the same IP pool. In simple terms, a licensing or voucher intervention system would assist organisations willing to embrace this model (shown above)

An Icebreaker - Read Between The Lines - thealphaswarmer project creatives

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sat, 30 Apr 2011 08:47:00 +0000

As the rain fell sporadically outside I signed into yet another day of monotonous work: encrypting, decrypting and modifying software codes for The Company. It was 8.45am, though the darkness of the sky and the musty smell in the air reminded me of how the earth seems to sigh in the early hours of the morning, just before it is awoken again by the sun creeping creeps over the horizon.

I was feeling exhausted and depleted, like an empty reservoir standing only for the purpose of collecting water from a drip in the roof. There is much to do, but I cannot find the incentive or energy to do it. Not even the fear of Manager Dell using my lack of application as an excuse to terminate my employment could motivate me today. I have been told that my “optimum performance” is absolutely necessary if there is to be a successful channeling of software codes for the US’s new defense intelligence system, Maximus.

Deciding I needed to defrag my mind, I embraced the current solitude and entered a command. Reading the next maintenance code, I was a bit taken aback when a window popped up on screen, informing me of an email sent from Mac, a colleague who was my complementary software engineer. I clicked on the link and found a spread of matrix codes that were encrypted in the language only used by the higher ranks in The Company. At the top of the email Mac had said, “Binary codes are acceptable, but not necessary. Do you agree?.” Following was the binary codes for installing a new piece of hardware: something that we did regularly and something that was above suspicion. A feeling of uneasiness spread through me. I had never experienced such a thing before. Two questions circled in the air: what was Mac doing with top level codes and should I really decode them? Breach of security was a serious crime in The Company, and immediate termination of employees who use the internal email system for non-work purposes occurred. My senses gnawed at me. What was Mac up to?

I paused and then began decrypting the code using The Company’s top-secret encryption software, Labyrinth. It seemed like no more than one minute before the message embedded within the codes started to surface. What I read almost made me freeze and my perception of my employer flipped. Maximus had been intercepted and turned on itself. What was supposed to be our defense had now become a weapon more powerful and destructive than all the old atomic bombs. Someone, I don’t know who, had reversed the firewall function of Maximus and diverted it outside The Company. Now it had adopted a “seek, conquer and destroy” method that threatened to destabalise the autonomy of all other systems and bring them and the countries they protect under its command.

Naively believing my sense of horror could not get worse, I continued to scan the email. At the bottom of the screen was a signature and from this I found that the Gatekeepers were behind it. In second position in The Company hierarchy, they had the power to authorise the input of Maximus’ launching sequence and monitor all outside activity. The boss, Manager Dell, did not have control over them for they only answered to the Board, who were the ultimate bosses of The Company.

All I could do was ask why? Why would the Gatekeepers be behind this? Was there a mutiny going on? Or perhaps…no…it couldn’t be. I shuddered to think but then decided it must be true. The threat was coming from above. The Gatekeepers cannot act alone despite all their authority. If this were a mutiny it would have been interrupted and prevented by now. No, the Board knew what was occurring. Not only did it know, it was the one that was behind what was happening.

At that moment another window popped up on screen. It was from Mac.

“How do you like them apples?” he said.

“I can’t believe it.” I replied. “But should we really be discussing this online? We don’t know who could be monitoring.”

“Never fear my friend,” Mac said, always confident, “I have scripted our conversation for our eyes only. It just looks like normal data entry to anyone else.”

Mac was always on top of things even though he was the most rebellious individual I had ever worked with. This was why The Company tolerated him. He was the only one who had the ability to formulate phantom worm viruses that couldnot be detected or destroyed by other systems until their missions were complete. Then they self-destruct so they can never be traced.

“I have managed to create new phantom worm viruses, they have the ability to hack into Maximus and create temporary diversions therefore allowing us to execute our disarming strategy” Mac said with obvious conceit. His ostentatious nature was always an attribute we viewed with high regard. “Once inside the control panel, we can manually disarm the launching sequence hence eliminating the imminence of its execution”.

“But how will we be able to stop everyone else forming alliances with Maximus?” I added, hoping to receive a comforting response.

“Well we cannot do much to stop the alliances, the software framework based on Maximus is too strong” Mac replied. His response plunged me into a state of defeat, I thought that there could be nothing in the world we could do, and an apocalypse had began.

Going through my files, I remembered that I once had a preliminary blueprint of the algorithm sequences for the software that governed Maximus. The Gatekeepers had given them to me as a ‘back-up’ in case the pilot software failed so that we could create another one without losing much of the logic that went through its creation. Remaining focused and persistent I searched doggedly for the file, I encrypted the Company’s archive, which my computer had priority over, and finally came across a corrupted collection of blueprint documents that were used in the initial stages of the Company’s creation.

Even though it was sort of prohibited to access things from the “old days”, the gnawing feeling would not go away. To my most pleasant surprise, I was able to open a crucial part of the blueprint document. Analyzing it, I found a way to defeat Maximus!

Following the immediate realization, I contacted Mac on the instant messaging service. By this time, the Company was informed of our rebellious plan and had set out to come and destroy us. “Mac, Maximus is not able to extend beyond national boundaries without the assistance of satellites which need confirmation from other defence agencies in other countries” I said quickly, hoping to inform Mac of everything before our power sources were cut down. “Quick Mac! The perpetrators of this unethical act will lie to the senior delegates of other nations by saying they need their input codes for defence purposes. Send your log which contains all of the Company’s dark lies so we can get help, before it’s too late.”

Mac replied “Yes I will immediately.”

I was in suspense; the fate of the Earth depended on Mac’s transmission. The storm outside grew stronger! Lightning and rain pounded the earth as it had never before, the sounds of thunder pervaded the lines, and chaos was impending.

Whilst closing all the windows, Mac replied “I have successfully alerted the delegates of Australia, New Zealand, Europe. The message has been sent as I received a posting confirmation. Adam, take care, the …. Are coming… oh no.. Mac… I a.”

The screen was dead, and so was Mac. I could sense the virus coming down line to me…milliseconds only left. Corrupting, my memory banks asked, “Is this what happened to humans, or was it only we machines who were so brutal?”

Freedom Of Speech In Network Economies - A Subjective Perspective

noreply@blogger.com (Mohit (Max) Bhanabhai) — Thu, 21 Apr 2011 06:46:00 +0000

As more and more consumers, employees, managing directors and big government politicians embrace blogs, wikis and public pages on social utilities like Facebook; there will always be a task force or activist group of people who have no faith in the emergence of transparency and have only intentions to restrict OR limit the nature of free speech in a Network based Economy.

An article on the Sydney Morning Herald today caught my most divine attention this morning and raised some quite peculiar issues which I believe thealphaswarmer project can address.

For starters, the Washington lobbyist from Facebook is immersed in a conception that they are allowing "too much, maybe, free speech" and that despite the compliance hurdles Facebook is trying to entertain in alignment with China's privacy law; personally I believe everyone should just take a breather and a chill-pilll and consider my proposition.

We (thealphaswarmer project and its members/fans and its professional affiliations) generally agree that there definitely is some "tensions" around the regulation of media (specifically Social Media) with the impetus being on the protection of free speech and another competing interest. In the federal courts here, we do not have an overriding protection of free speech like the United States First Amendment and therefore when governments are making the laws and the courts subsequently applying and administering them; all parties are required to balance different interests against each other.

The most common form of free-speech transgression on the internet falls under what mainstream society would attribute as "Defamation". Kimberly Heitman, on this very issue, wrote a paper entitled 'Free Speech Online: Still Shooting the Messenger' UNSW Law Journal Vol. 11, No 2, Dec 2005 (p62-64).

In this paper, Heitman identifies an apparent micro-trend eclipsing into a mainstream system of where "plantiff lawyers are advising their clients not to engage with the content provider, but, instead to threaten defamation proceedings against the Internet Service Provider".

Wow - this surely does bring into perspective the liability of internet content hosts and internet providers under State and Territory laws. More specifically, this is rather paradoxical to the outcome of the case between the Media Companies and Australias No 2. ISP (iiNet) - based in Western Australia.

In this case, what I remember (quoting Heitman) is that The Broadcast Services Amendment (Online Services) Act 1999 purports to exempt ISPs from any State and Territory laws - including defamation - which require monitoring of users' content or impose liability for content made available by the ISP's customers without the ISP's knowledge".

This makes total sense! No wonder iiNet won the legal battle and they are not liable for the behaviours of their users. To me, personally, monitoring internet activity of your customers is like a totalitarian government in a 'The Minority Report' type of system - where they need measures as a pre-cursor to identification of breaches of various laws, which is not only limited to defamation but also extends to piracy and the proliferation and uptake of the "Torrent Culture".

Now I am no law professional and having only done one law subject at University (UNSW - Law In The Information Age); All I can perhaps suggest subjectively is that everyone concerned i.e interest groups and Facebook start looking into open-licensing deed systems for a) cases of privacy and b) try to shape an international framework that underpins the Creative Commons Deed Licensing System as a benchmark to define the evolution of the precedents relevant to freedom of speech and anything of that sort.

The main problem that will arise is that politicians, through cultural variance, will require a 'behavioural framework' that entertains the dissemination of laws to reflect the concerns of free speech in Network Economies.

Article 1 Social Media In Enterprise 2.0 : The Network Economy Series

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sun, 13 Mar 2011 01:55:00 +0000

These days there has been an enormous amount of content and information flowing through the web about Enterprise 2.0 and how to specifically deploy social media tools within the enterprise that don’t

a) go stale with abandoned use

and

b) don’t expose people’s collaborative tendencies or lack thereof’.

Social Media relates to mainly web based tools, applications or utilities that generate and encourage conversation and activities that create degrees of participation and solidarity. Facebook, a social networking utility which falls under the overriding branch of social media, is an exemplary example of what encapsulates the essential features of the Web 2.0

However, despite the utilisation of a cocktail of web and mobile technologies; organisations are still finding it very hard to create that type of idealistic environment with social media (e.g wikis); and things are not turning out the way higher level management thought it would when they championed the implementation of social media in their businesses in the first place.

A recent article in the Sydney Morning Herald entitled “Not every blog has its day – Lia Timson has some interesting points. As a point of reference, it should be noted that the innovation manager of Deloitte Australia – Simon Townsend – has a strong belief in how the general wisdom of the crowds shape their own direction. Within these contexts, the crowds will have tribes or castes of people who prefer one tool over another; as he puts it “the failing of wikis is that they are not completely intuitive. Not everyone likes that way of working”.

The article delineates the urgency of comprehending and acknowledging the “human being part of the equation”. This view is concurrent amongst others such as Microsoft’s Chief Technology Officer whose primarily role is to drive “practice [in collaborative web based tools ], not just interest”.

In all totality, Deloitte’s Townsend’s says that something will be more like twitter and less like Wikipedia; and it will have to be intuitive and be underpinned by a robust databank with advanced search and tagging functions. At Deloittes, half of the company’s 4500 staff use the micro blogging software Yammer – which is very similar to Twitter except that organisations can purchase a “claim” to their network and gain administrative control of their employee’s ecosystem.

As with most social media software, it all starts out with a simple executed function such as a request for business question (in Deloitte’s case). What then develops is a concurrent culmination of knowledge and expertise which creates a repository of information from all tiers of individual expertise.

So in this light, one can appreciate there has to be some kind of high level social media maturity model. Lets classify them in stages shall we:

Stage 1: Pioneering – Where the three perspectives [Employee;Organizational;Technological] are aligned against a bottom up;

open source chartered technology and platform

architecture; together with a high social media focus

aligned against a solid vision with the right leadership and

governance.

Stage 2: Facilitating – Again, all perspectives are taken into account with more emphasis on the social/employee perspective to encourage community and a centralized approach to team building. Enterprise tools at this stage could start to be embedded within the social media tools scoped out in the pioneering stage.

Stage 3: Strategic Operations – In Stage 3; On demand and user centric technology platforms are rolled out initially and aligned against the overall organizational perspective and ergonomics. Although the tendency during this stage is to induce a freeze through Lewin’s force field analysis and induce a pull type of behaviour in employees which induces a higher propensity for participation and technology adoption.

We can surely appreciate the complexity which arises when digging into the blueprints and tasks schedules for teams involved in any facilitation or creation of technology platforms. In fact, the hardest part would be to align the existing capabilities of staff with cross and up-skilling. Different organisations have various approaches for coaching and people development, but in today’s Network Economy; what is required is something that aligns capabilities of teams with the necessary etiquette and know-how on using the plethora of free web based technologies out there.

In addition, to maintain congruency and a degree of control or moderation over employee behaviour and discourse (think Deloitte with Yammer); companies need to actually create a standardised behavioural system on team members defining how they are to achieve sustainability in agility, integrity and still manage all the changes to systems and processes and not to mention re-deployments during times of significant organisational change.

At the moment, I strongly believe the only way to achieve team-oriented outcomes is to create a clear and public accountability mechanism that ensures total transparency and optimistic outcomes. In my experience and affiliations with one of my root sources of inspiration, Bioteaming and the founder of this school of thought – Ken Thompson – I have learnt that the future of work in a network economy will be based on self-organising teams which are highly proficient on internet and cloud based applications.

Bioteaming as a business practice will emerge as the

new Team 2.0 in the greater World 2.0 spectrum. As

Ken Thompson puts it

“As enterprises gradually decentralize their operations

and new networked business ecosystems start to find

their way into profitable niche marketplaces, virtual,

networked business teams gradually emerge as the

wave of the future.

To be successful, virtual, networked business teams

need a strategic framework in which to operate. They

also need good planning and in-depth project analysis,

effective and accessible technologies, constant

coaching, systematic fine-tuning, feedback processes

and the full understanding that their success cannot

be determined by a pre-designated set of

communication technologies by itself”

So this basically sums it up and defines the need for virtual teams to flourish with new working practices based on simple principals of mutual trust.

If you are therefore looking for a reference to where to start on how to engineer your Team 2.0 – visit Ken Thompson’s shared knowhow blog www.bioteams.com and specifically this article http://www.bioteams.com/2005/04/06/bioteaming_a_manifesto.html and take interest in the link to the Change This dot com article.

==================================================================

Ken Thompson is an expert practitioner in the overall sphere of social media and sales optimization together with delivering keynote conference speeches and in house consultancy workshops. His direct speciality lies in utilising real time simulations, creating high performing teams, incubating business networks, social media and sales optimization and a plethora of team building workshops rooted in biological theory. He has been the prime source of inspiration for my blog: thealphaswarmer. 10/03/2011

==================================================================

Article 3 [ The Network Economy - The N Gen and Employee Retention ]

noreply@blogger.com (Mohit (Max) Bhanabhai) — Wed, 16 Feb 2011 03:24:00 +0000

With “81% of all organisations percei[ving] [employee] turnover as having a negative effect on their effectiveness”[1]; how can organisations in todays network economy engage their workforce in a cycle of continual excellence that leads to high employee retention?

To really dig into this we need to firstly analyses the fundamentals that define a Network Economy [ since like I haven’t really done that in the introductory post as effectively as I would like to in hindsight ].

Kelly and Liebowitz in a publication I have which I will scan on my Google Picasa public page soon indicates that a Network Economy is more like a “all for one and one for all” type of economic system made up of millions of different types of networks – where a network – per se – can be anything from users to a forum, mailing list subscribers and facebook fan page members, collaborative or networked businesses, computers, trucks and even fax machines!

Now when this is put into context, we can appreciate that businesses have always relied on a network of any king – whether be its supply chain or vendors or even campaigns that incite word of mouth advertising. Therefore, the concept of the Network Economy is not a new concept; but more so the result of an alchemy of industry trends, technological advancement and global intellectual appreciation which consequently manifests in the form of exemplary examples of network economics at work.

A very vivid example would be the Blizzard Network which incubates and actively self-propagates an active subscriber base that interacts with a global network of gamers in a computer generated fantasy world. These types of virtual worlds are prime examples of the increasing popularity of collaborating or finding alternative lifestyles through the power of the internet. This provides anyone with a poignant point of reference to understand the mechanics of how the future of work may be i.e. virtual avatars and real time simulations.

So basically, to be successful in maintaining your employees in anticipation of this paradigm shift, businesses need to understand a) the changing nature of relationship management with employees and more significantly b) the N-Generation as an army nurtured through the rise of the internet.

This new generation of workers have a new work ethic which aligns themselves to the interests and paradigms of their time. Things such as openness, freedom, authenticity and innovation are endemic attributes each one possesses.

Therefore, attracting what is known as N-Gen Capital will require companies to revamp their employee development model from recruiting, training and retaining to initiating their development and helping them evolve their relationships and capabilities.

Now these are just the basics! The complexity arrives when organisations need to align their research and people departments with a seamless integration of the new workforce with existing organisational values and systems. So things like what is the role of technology in an N-Gen workforce and how N-Gen norms will change management will arise in all levels and forms.

Attraction and retention will take a whole new form with individual and organisational influences requiring a flexible approach in creating a culture of engagement to accommodate this new breed of worker.

Doesn’t this sound like an excellent means to promote a pay rise for yourself guys? Go for gold!

[1] Source: TalentDrain statistic sourced from slideshare.net

Article 2[ The Network Economy : Doom or Bloom ]

noreply@blogger.com (Mohit (Max) Bhanabhai) — Mon, 07 Feb 2011 00:21:00 +0000

Right, thealphaswarmer seems to be getting some interesting traffic these days and most of them are from business oriented enterprises. So, we will start by saying that did you know that embracing “work anywhere” can reduce your HR/staffing costs by a whopping 40%!!??

As the baby boomers reach transitionary retirement and start accessing their preservation benefits (superannuation), there is a literal army of Generation Y and younger who are emerging into the workforce.

This generation is like no other, equipped with astute emotional intelligence and discerning antennae for searching ‘what’s new and happening’ in I guess every dimension. I mean this new workforce is now capable of ‘broadcasting’ information about anything ranging from who is dating who within their social circles to intensive feedback or tribulations about services and products in what we now appreciate as the Network Economy.

Information flows like open rivers, asymmetries exist only for a small time (I mean traders who look for arbitrage openings only have minutes if not seconds to respond – hence the proliferation of artificial intelligence software systems used by traders).

These days, before a prospective interview, job seekers can run complex (and often real time) searches about conversations about that employer, company, its products/services or even about its people. The Network Economy facilitates these conversations in what we can now attribute as the world wide web 2.0 transitory into the www 3.0.

Now back to the point; what would the new worker value? From traditional values to emergent ones; aspiring to the management hierarchy is now outstripped by the dissolution of fear to change jobs frequently. New roles will emerge. Companies will need people to fill positions such as Collective Intelligence Officer, Ecotects to things like Neurological Training Officer.

Amongst the change or manifestation of new roles and career pathways is the core requirement that the future worker be highly social, highly collective and be able to tap into and contribute to the intelligence of crowds.

With the rise of another field – which will be another volume in fact – Enterprise 2.0 in the future of work means that knowledge management will take a whole new perspective. Aligned with the emergence of new roles such as Collective Intelligence Officer (as mentioned above) will be the utilisation of collective platforms, predictive markets, crowdsourcing and wikis to a whole new level.

Co-working in its own right will be re-defined as the means to band together in an ad hoc fashion to create infrastructure and community through diverse means including virtual worlds and environments which enhance augmented cognitive abilities and coordination skills will become innovation imperative.

Complex computational systems will treat everything as a multivariate algorithm; from crowd dynamics to staffing and real time administration of departments such as administration and customer contact centres.

With all this in light – its strongly foreseeable that tertiary courses within social sciences, environmental sustainability and change management will equip the worker of the Network Economy with an arsenal of tools to create, sustain and manage the future workplace and its dynamics that is upon every one of us.

NEW KNOWLEDGE SERIES: The Network-Economy: Doom or Bloom [Article 1]***

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sun, 30 Jan 2011 01:09:00 +0000

So, in a return blog post (NB: I haven’t blogged anything for a while now as you can see if you have been following), I aim to define what will happen over the next say five to ten years globally and ten to fifteen years locally (Australia). NB: I may be a bit rusty on my writing at first so bear with the personal monologue. Also remember, this is like a whole new series of articles so I am basically going to develop and dedicate a separate ‘mini-blog’ which is yet to be ‘named’.

Ok – so in the past twenty years we have seen the real proliferation of micro-economic reform the transition from the industrial age into what is now being referred to as the Network Economy. In this type of economy, things such as centralised decision making and mechanical business processes have evolved into democratic, participative and ‘emergent’ open processes and systems. In mediocre examples, we see the utilisation of state of the art electronic and computer infrastructure which has accommodated the rise in e-business and related tiers of business phenomena that is happening on the internet.

Of specific interest to me is how this ‘Network Economy’ will define the next transition of the business value chain – i.e. mergers, vertical and horizontal integration and most significantly, conglomerate style diversification. Now, we need to be very careful here when you look at these things separately.

Firstly (my view) – which is consistent with a report sponsored by Cisco Systems tagged the Economist Intelligence Unit: Foresight 2020. Here, I would like to talk about what the report has classified as Atomisation. Essentially, this is a state whereby it states that as “network technologies” and “globalisation” proliferates; firms will be able to “better use the world as their supply base for talent and materials. Processes, firms, customers and supply chains will fragment as companies expand overseas. As a result, effective collaboration will become more important. The boundaries between different functions, organisations and even industries will blur”.

So basically its saying that with businesses in the network and internet age operating purely on an e-business, value-laden model will need to seek other like minded or complementary businesses for strategic partnership. These partnerships form the basis of intra-company collaboration and will define how value (through better product/service) will be delivered to the customer or supply chain partners.

So, with Atomisation, effective collaboration becomes the point of focus and organisations will need to develop powerful conversational frameworks (aka ‘rubrics’) to cultivate this culture of ‘reasonable enquiry’ and understanding of clients (internal or external) needs.This like ‘needs analysis’ will take a whole new form and shape and we will also have the emergence of ‘financial supermarkets’ which require project focus on product innovations in ‘white labeling’ or anything that creates vertical value-add to the business model (i.e distribution partners).

Now its interesting to take a slight tangent here – I mean all the business speak and nerds these days always talk about cost right? Ofcourse they do! Now my perspective which aligns with the report prophesizes that although retail face to face branches or anything of that sort to offer financial products and services will exist – but – with a much limited function.

State of the art contact centre technologies that integrate social media and targeted campaigns such as the experiential marketing post I blogged earlier will mean that finding growing demand for advice on managing personal wealth outside of disappearing final salary pension schemes, including helping individuals to invest funds under defined-contribution pensions. Such self-directed investments will, over time, greatly exceed the volume of investments managed under final salary or defined-benefit pension schemes, particularly as pension funds gradually lose their tax-advantaged status owing to fiscal pressures. This is aligned with the directive predicted by Mr Watt of Martin Currie Investment Management where “individuals rather than organisations will make pension decisions…there will be more savings outside of pension funds, and more funds in wealth management. This is where niche players in fund management will find growth markets”.

Wow, I mean that’s nice! But how are you going to create that ‘kick-ass’ sales delivery ecosystem?

So for this post (which is series I of the II where I delineate the good, bad and ugly of the network economy); the network economy sheds some gloom on the sales service delivery model. For starters, I am developing my own integrated sales model yet to be known. Open to feedback, comment or send me an email!!

So here it goes, we all know that in todays dynamic world sales conversion is contingent to the value of the conversation.

Conversation is graded with higher grades equalling higher probability to transfer to the conversion or sales close part. All contact centres have some kind of call quality dictionary on what is acceptable in these instances (or compliance frameworks per sa).

To enable these conversations, sales campaigns (internal or external to any system) need to be integrated right through to a channel to speak directly with agents who perform the conversation.

For more details on this, lets say outbound campaigns are generally tiered with each tier defined through internal or collaborative sales/business process engineering.

So lets say these are metrics, and metrics only make sense on a scorecard and maintaining focus on 1) the sale and 2) retention where relevant. This brings to mind what Stephen Corey once said about focus “the main thing is to keep the main thing the main thing”.

Interestingly, with this in mind, the report cites the top three skills to be the following:

In an upcoming blog post, I make detailed references to the Economist Intelligence Units Foresight 2020 report which outlines those future employees will be technologically and social media entrepreneurs with organisational incentives such as performance indicators or ceilings/floors to certain minimums or maximums to this whole sales process.

So in nut-shell, part two of series one of the Network-Economy: Doom or Bloom, we will look at this ‘future employee’. As a hint, it may have some biological references – so you nerdy scientists may be impressed!

The Idiots Guide To Experiential Marketing

noreply@blogger.com (Mohit (Max) Bhanabhai) — Wed, 16 Jun 2010 10:01:00 +0000

In my research endeavors, practical applications and commercial activities, I have come across many forms of marketing which all have their individual jargon, lingo and paradigms. However, nothing intrigues me more than two of the following:

1) Engagement Marketing

2) Experiential Marketing

Now, Engagement Marketing is something I will discuss in detail in an upcoming post, but the focus for this article will be Experiential Marketing.

Recently, I purchased an iPad, and it is ergonomically and economically the best decision I have ever made! I can integrate all my feeds into an intelligent application known as FeedlerRSS which unifies your Google Reader account and all of your favourite feeds in one simple interface which is useful when on the train or travelling in the car.

Nevertherless, back to the topic! Experiential Marketing is something that is not comprehensively defined so I am going to have a shot at it!.

Firstly, it is marketing that focuses on creating experiences with audiences. It evolves from face to face, digital, virtual and social forms of marketing to provide a unique 360-degree perspective on the whole engagement process between consumers and their brands. Whilst it also transgresses into the Engagement Marketing spectrum, Experiential Marketing holds the distinction of creating a fully immersive brand experience by interacting with consumers and bringing the brand 'alive'. Sending an SMS message to a mobile phone is not in essence experiential marketing. What would be experiential marketing would be sending an SMS to accompany a campaign that the brand is undertaking and delivering a unique value-laden experience with that brand through the engagement this relationship yields.

Secondly, Experiential Marketing has philosophical, neurobiological, psychological and sociological theories of the consumer at heart of its campaigns. It invokes a change of mindset by creating a sense and feel of the brand in a consistent, holistic and enriching manner. Its also, like Engagement Marketing, an invitation to be involved with the brand's product or service development architecture. Experiential Marketing also also uses an approach in which logical thought, emotional response and other thought processes are used to provoke an emotional response from the consumer about the goods and services offered to them.

Now, with this foundation in place, its often a lingering conjecture that Experiential Marketing fails at gaining audience 'attention' in the 'service economy' due to the proliferation of distractions such as pop-ups, banners, SPAM email and junk mail. To address these challenges, I propose (with special thanks to Ian McGonniga) the following framework for being succession in the sphere of Experiential Marketing.

- Create Indelible Experiences: This means driving sensory responses with your audience to naturally capture and hold their attention.

- Drive And Engage In The Conversation: Too often, I have seen marketers take a broadcast approach to their messages by creating environments of singularity. The idea here is to ask questions to tell the story, to create that indelible experience mentioned above and listening, engaging and fostering conversation with your audience to build on their experience levels.

- Create Social Destinations: The World Wide Web 2.0 provides brands with a plethora of technologies and platforms to create these destinations. For example, blogs, facebook and twitter feeds coupled with YouTube channels and Flikr are invaluable tools to create whats known as architectures of participation for audiences and consumers. Whilst building these is challenging, the real value to your enterprise will come from maintaining content and conversation on these sites through an experiential focus.

- Facilitate The Backchannel: This is of particular importance as research shows that audiences are most likely to engage in social media with the intention to facilitate and influence the conversation. Its important to be omnipresent and in control of your brand perception by mitigating the negative gossips and positive gossips in any social group.

- Create A Mobile Playground: I am reading a book called Mobile as the 7th Mass Media and its undoubtable that the most persuasive distraction brands compete with during a face to face event is the mobile device. By unifying all communication channels out there, including the mobile phone, its possible to regain audience 'attention'. Its also important to leverage developments in the mashable mobile applications space to keep audiences and consumers interested and immersed in your brands message.

- Immerse Audiences In Virtual Experiences: Second Life is an exemplar of the virtual world and using virtual experiences such as brand simulations are invaluable when it comes to adding the value into your experiential marketing campag

- Always Look To The Future: Emerging technologies will always surface thorough technological development and its important to keep up with the trends.

Therefore, this is a beginners guide to leveraging the tools of experiential marketing. Perhaps after writing this, I realise what Apple was thinking when it developed the iPad and making its platform available to so many developers.

SMS Texting Explodes and Takes Over Voice Calls

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sun, 23 May 2010 00:08:00 +0000

I came across a rather interesting article in the Australian Financial Review within the Information Handout which detailed a case study and findings on how individuals are reducing the voice capability of their mobile phones and opting more for the SMS functionality and associated applications.

"For many, mobile phones have become irreplacaceable tools to manage their lives and stay connected to the outside world, their familities and networks of friends online. But increasingly that does not mean talking on them very much".

According to government and industry data from the US, 90% of households there have mobile phones - yet the growth in voice minutes used by consumers has "stagnated". "The number of text messages sent per user increased by nearly 50 percent in the US last year" according to a study by the Wireless Association. This is compounded by the fact that "the amount of data in 2009 across text and email messages, streaming video, music and other services on mobile devices surpassed the amount of voice data in mobile phone calls". This has been solidified by industry wide executives with Dan Hesse, CEO of Sprint Nextel claiming that talking is less than "half of the traffic on mobile networks". Data reinforcing this is evidently clear with the average rate of talking in 2009 being 1.81 minutes opposed to 2.27 minutes in 2008.

With this paradigm shift occuring, Tomi T Ahonen, a media and advertising consultant in his latest book "Mobile as 7th Of The Mass Media" purports that the mobile phone is the first truly personal media, ticking all what he calls the Six M's of movement, moment, me, multi user, money and machines.

So with all of this in place, how can we as consumers capitalise on the enormous benefits that mobile phones now offer with their integrated applications, emails and SMS texting capabilities?

Firstly, I have yet to see, in Australia, full adoption by media companies and brands in the mobile space - adoption meaning integration of mobile phone technologies within their product offering. I think it would be great to have targeted SMS advertising through peer social networks delivered to your mobile phone as an SMS - where you can act on that SMS and get rewarded for reffering products to your peers. This can be solidified by a unique promotion code which is accessible only to recipients of this service. For example - Tarocash, YD and Londsdale are prominent clothing brands which often have massive sales but consumers are not always in the loop. It would be great to have promotions that encourage the texting back to the brand to better target their promotional advertising and discounts. From a brand perspective, this will prompt better loyalty and evangelism amongst a core customer base.

With all this said, I believe we are entering an age of emergence - emergence of the Gen C (for Community). The defining characteristics are well put foreward by virtual technology specialist Ken Thompson on his blog - titled Generation-C Teams make natural Bioteams. Here, Ken Thompson delineates an interesting school of though on how we, as consumers, can leverage the mechanical traits of natural teams in the mobile context - and become more proficient at the art of communication itself.

In conclusion, it will be interesting to see how the mobile phone is embraced in Australia. With the Australian Industry Advertising Board flagging higher investment in social media initiatives across the advertising industry this year. I believe - and this is a view concurrent with industry executives - that the next generation of mobile services will be charged by the data used, not by voice minutes.

============

UPDATED @ 28/03/2011: OK - So I must admit that I havent really looked into updating this but hear this. Tomi T Ahonens's ( http://www.tomiahonen.com/ ) book "Mobile As 7th of THE MASS MEDIA: Cellphones,Cammeraphones,iPhone,Smartphone: [ http://mobile7th.futuretext.com/ ]

Well, so far I have read the parts of priority - but the CEO of Flirtomatic in the UK Mark Curtis (who also authored a book called "Distraction: Being Human in a Digital Age ( http://www.amazon.com/Distraction-Being-Human-Digital-Age/dp/0954432746/ref=sr_1_1?ie=UTF8&s=books&qid=1301307292&sr=8-1 )" says that

"..TOMI AHONEN IS THE MOST THOUGHTFUL COMMENTATOR ON THE MOBILE INDUSTRY HIS THEORY THAT MOBILE IS NEW MASS MEDIA IS SPOT ON...""

Without making this short edit/update a blog post look like anorther article - just glance over these facts (from the book ; worded ; ) p.s. The data figures are quoted from the book as a reference point as 2007 marked the start of the real mobile 2.0 manifestation.

USA cellphones users sent 1 SMS message per day in 2007 [ Now think of the US mobile user base and that was 4 years ago just before iPhones etc
Total subscribers worldwide that can be reached by SMS in 2007 was ~3.2 billion
1.2 billion users of email in 2007; ###VERSUS###; 2.5 billion users of SMS in 2007

[N:B: These data are sourced from Tomi Ahonen's book (pg.126-127)]

OK OK - All of this data is sending me into a peturbation. ALL I CAN SAY - is all of you who have read this far is to:

Please visit my good friends website where I authored an article which basically means that we read short messages almost instinctively : here is the link http://www.bioteams.com/2007/01/22/organisational_teams_thin.html
Now - pg128 of Toni Ahonen's book referenced above says that in a youth survey in 2006; 48% if British teenagers sent text messages to someone else, either person-to-person or talking on a phone. Hear this one now; A US Disney survey of 1500 American teens in 2007 found that 28% send text messages from the dinner table. Anyone care to say grace before dinner?

Now, with all this data and the fact that the commercial/business market for SMS is work $107 billion (2007 figure) and growing means that any buddying entrepreneur or established organisation needs to simply a) read this article and b) read point 1 above and c) acknowledge that Generation M for Mobile make "Natural Bioteams" see http://www.bioteams.com/2007/01/31/generation-c_teams_make.html

This is where executive management should start looking at first - how to cultivate a service that provides up-sold products or apps on the phone that assist in the 'behavioural and Intellectual Property issues in the case of Enterprise 2.0 applications.

P.S. I will be writing another article similar to this soon within the MOBILE WEB 2.0 in the NETWORK ECONOMY!

Word Of Mouth Marketing - A Synopsis

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sat, 15 May 2010 09:14:00 +0000

I often ask myself these days, and as a matter of fact its quite a lingering thought of mine, on the effectiveness of word of mouth in the marketing domain. Word of mouth can be remarkably effective - think of Coke Zeros launch. However, it can also be remarkably dangerous - for marketers.

Firstly, word of mouth marketing is defined, by Wikipedia as interpersonal communication "which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause influencers and social media marketing, as well as ambassador programs, work with consumer-generated media and more, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility".

According to an interesting article in the BRW written by Leon Gettler titled "Say What You Think", word of mouth is "treasured by marketers". "They know that consumers trust recommendations from friends and family far more than advertising. They also know that turning consumers into advocates for a brand is extremely cost effective, much more so than advertising or direct mail". With this said, its relevant to understand that the effectiveness of the campaign deployed by brands and corporations in their word of mouth marketing initiatives is highly contingent on tapping into their key 'influencers'.

Malcolm Gladwell, in the Tipping Point, outlines that these influences lie within a specific 'context' where "human behaviour is sensitive to and strongly influenced by its environment". Essentially, a tipping point, in any dynamical system, is the threshold level at which momentum for change becomes unstopable. Gladwell, in his context, describes tipping points as a sociological term. More so - "the moment for critical mass". So how is all of this related to word of mouth marketing?

Firstly, Gladwell draws an important distinction in the types of influencers or 'change agents'. He identifies a critical subset known as "Mavens" - who are those type of people that are 'information specialists'. Quoting Gladwell, he claims that Mavens start "word of mouth epidemics due to their knowledge, social skills and ability to communicate". These are the types of people that marketing companies yearn to have, the knowledge worker who is armed with an arsenal of social media tools such as blogs, tweets and pod-casts to disseminate information to a wider audience. They create an organic enthusiasm for the brand.

These types of people, generally create awareness and tick all the boxes of interest, motivation and closing the sale for a brand. However, in an age of technology disruption and competition, how do brands in the first place support their key 'influencers' with the right technologies in the first place?

Todays problem with brands is that they resort to 'broadcast' messaging such as TV ads, direct mail, print advertisements and radio. They rely on these campaigns to trigger their influencers in the non-formal social arena such as gatherings or the pub. These initiatives are centrally controlled, plagued with anonymity, interruptive, individualistic and are all sent via a single channel.

The solution to the problem, at least from my perspective, would be to arm these influencers with the right tools and technologies to potray their message within, across and beyond their social communities (virtual and physical). As web and mobile technologies continue to coalesce and recent trends in social networking perpetually disrupt traditional advertising business models, there is a need to engage influencers with relevant channels and methodologies for their very purpose. Solutions need to drive intimacy with members, engagement with influencers within and across their communities, be trusted and refferal based and all via multi channel messaging.

Imagine, then, if a brand could arm their influencers with these tools, that tick all these and previous boxes, and one that also enables the brand to measure the success of their influencers; it would re define the era of marketing in its own right. With advances in web and mobile phone technologies these days into the spectrum of unified communications, its definately a plausible outlook on the future.

So that was my two cents on word of mouth marketing, and the challenges that commercial enterprises face in the emerging knowledge economy. The communication platforms need to be authentic and credible, one that has a multiplier effect on the quality and quantity of conversations that profilerate around a brands word of mouth marketing campaign.

Book Review: Buy Me - New Ways To Get Customers To Choose Your Product And Ignore The Rest.

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sun, 09 May 2010 08:23:00 +0000

Ive just started reading Marshal Cohens book, titled Buy Me: New Ways To Get Customers To Choose Your Product And Ignore The Rest and so far, its been an invaluable tool to my existing kit of marketing books and methodologies.

Cohen is Chief Industry Analyst for the NPD group, specialising in business imperatives for the retail, footware and apparal industries and although it isnt my specific industry of choice; the lessons provided in the book has applications universally in all dimensions of business.

What struck me as the most interesting part of the book was Marshal's assertion of the "New Consumer" in a title known as "The Agre of Thrift". Here, he claims that "consumers are getting used to higher prices and diminished spending power after having been taken to the highest heights of luxury and dropped into the depths of a recession. Although they want to spennd, consumers are trying to be more frugal and more thoughtful". Again, Cohen purports that todays consumer is targeted with "too much information" and it only takes about 5 seconds in the subconscious to attract and engage their mindsets on product information. "Increased access to information is a rather large source of distraction for consumers today" which means that in todays highly integrated and networked age, information needs to be contextually relevant, specific with the right purpose and intention, perhaps facilitated through trusted communities of friends or advocates, like that of my primeval example of the Nike+Ipod community.

Cohen claims that consumers are in whats known as a "consumption coma" and that they brands need to "proceed with the intention of waking up" the consumers from this. He claims that its important to recognise the "growing distractedness" of consumers in the networked economy and important to build a brand capable of recognizing this discrepancy. Like he says, as "consumers are purchasing uner duress, it is critical that [companies] rethink how [they] are designing and marketing [their] products". In order to do this, its important to find a "new trigger that will draw consumers' focus to your retail offerings or your products message" by giving "consumers what they want, when they want it".

To address these challenges, Cohen presents a series of 8 retail rules which delineate the targeted and brand aware consumer of the new millenium.

Less Is More: Companies will be judged in the new economy by their profitablity, not volume, and that size doesnt matter to todays consumers as they will want "what they want, when they want it , and where they want it". The fragmentation of consumers behavioural elements means that "only those businesses that can deliver on or cater to these consumer needs and desires will survive in the new economy".
Core Product Growth: Apparantly, Cohen argues that to increase brand recognition, you can no longer rely on brand loyalty; but instead "identify your single best product and then find natural areas in which to expand the product range".
Multi-Tiered Product Offerings: The book argues that "when your tier your prouct offerings, you allow a wide range of consumers to enter into your brand experience" and that "differentiating between the product levels caould be as easy as relabeling or rebranding each respective tier".
Service Means A Whole Lot More: As the economy gains momentum in this integrated age, "service will step in as the second most important element in the value equation of a product purchase". This emphasis extends on meeting the needs of existing customers through unique and innovative ways and targeted new brand referrals through this measure.
Exceed Expectations: Its a fundamental business rule from a customer relationship management perspective; but create 'experiences' around your brand so that customers feel that their expectations are being multiplied and valued. In an age of social media, its possible that one bad experience has a multiplier effect in the greater social arena and consumers now have the propensity to "broadcast" messages to a greater audience.
Deliver Messages Directly To Consumers: Cohen proclaims that "consumers are your most powerful marketing tool, so arm them with the information [and technologies] they need to effectively communicate your messages to others. Dont rely on the advertisements of third parties to communicate with your consumers and use your own". This dwells deep into the sphere of evangelism marketing which I discussed in another article.
Multiple Marketing Messages: Cohen argues, through his extensive experience in observing and analysing companies marketing plans, that if "companies [aren'] open to potential growth markets or even a new consumer demographic, you can actually do damage to your business - and your bottom line". He imparts that its imperative to "widen your scope" for consumers and this dwells back into having a multi-tiered product base.
Offer Distinctive Products: Offer a "cache" of distinctive products and dont be afraid to "evolve your product offerings". This ties in with the multi-tiered product and the 'exceeding expectations' dimension and means that in this new age economy, offering a unique brand architecture is as important as customer loyalty.

So here we have it, the 8 new retail rules for the new economy. Although it pertinently applies well to retail, apparal and footware (Cohens core focus); it also has universal applications in all product and company propositions. So far, Cohens book is offering me invaluable insight into the mechanics of marketing and how to offer your products in a competitive landscape. I am sure, that as I read more, I will understand more. So do keep an eye out for an extended review!

Social Networking Invites Targeted Advertising?

noreply@blogger.com (Mohit (Max) Bhanabhai) — Tue, 04 May 2010 10:57:00 +0000

One of my favourite authors in the media commentary space, Neil Shoebridge, writes an excellent article in the BRW titled "where ads turn social" that purports two sides of the story on inserting marketing messages into consumers' interactions on social networking platforms.

Shoebridge alludes to a study by research company Nielsen Online which details that "50% of online users are interacting with companies through such sites". This is a significant portiion of the 9 million Australians using social networking sites and it also shows the trend towards what is known as evangelism marketing.

Evangelism Marketing, defined by Wikipedia is "an advanced form of word of mouth marketing" which leads to the proliferation of customer advocacy communities. These communities on the web are an invaluable tool to deploy targeted marketing initiatives through the right medium within the right context.

This point is exemplified through Shoebridge's assertion that "internet executives say consumers will respond to ads on social networking sites if they are relevant, engaging [and] non-disruptive". Additionally, the study shows that 70% of companies have planned "some form of social media activity this year; up from 40% in 2007 and claims that companies "wholeheartedly engaging in social media will spend 5-20% of their marketing budgets on social media campaigns this year".

However, on the other end of the spectrum is concerns that marketing is often interruptive and non-engaging where marketers broadcast their messages like SPAM email - which is often disregarded by the consumer.
Shoebridge also goes on to assert that "not all media and marketing executives are convinced social networking sites are the next big thing", with the CEO of the world's biggest marketing services company, WPP Group, saying sites such as Facebook were "less commercial phenomena [and] more personal phenomena" Invading these social media with commercial messages might not be the right thing".

My lingering conjecture on the issue is that if a media company or brand were able to find their top brand evangelists, tap into their communication channels and networks and leverage the right information at the right time; these brand advocates would then facilitate the message, through evangelism marketing, to other prospective consumers. This is how Nike's capability was proven with its Nike+Ipod range of products which faciliates conversations amongst key interest holders in the running space and encourages them to advocate the brand to other prospective consumers.

Altogether, the challenges that will arise in the social networking advertising space will be hard to overcome. Personally, I believe that the core challenge will be to create sustaining 'virtual communities' of brand evangelists in the first place and support them with the right technologies to support their evangelist activities.

The Real Effectiveness Of Meeting

noreply@blogger.com (Mohit (Max) Bhanabhai) — Sun, 02 May 2010 07:13:00 +0000

In an era of continuous technological change and disruption, the traditional face to face meeting model of the 19th century becomes archaic when compared to the potential benefits realised through effective team meetings in virtual settings.

Writing for the BRW, D'Angelo Fisher claims that often in today's tedious organizations, meetings are held as a 'matter of habit and not because action is required or outcome desired'. This begs the question as to the rationale behind meetings, their operational effectiveness and whether transending physical meetings to the intranet, internal knowledge mangement portals or even SMS texting is an effective way to challenge the status quo.

Fisher proclaims that "government is the meeting junkie's nirvana" and that "rarely is the focus on questioning the meetings culture that pervades business". By saying this, he is imparting that in todays converging world, meetings are more of a capitulation to small talk rather than getting things done - as traditional management texts would call it.

For this very reason - its often without much surprise that meetings "that occur for the sake of it are a drain on time, productivity and morale" and that management of todays organistions need to break the "nexus of meetings".

To counteract this paradigm, management of today's organisations need to break the "nexus of meetings" by contemplating the use of virtually supported technologies that facilitate the purpose of a meeting and keeps it simple stupid. Rarely do complicated face to face meetings result in fruitful activities or organistional imperatives that sustain the business in the first place. For this very reason, its acceptable to assert that the key to the network economy of today is to adopt new technologies in the web and mobile space so as to effectively disseminate information through the right chaneels and right people. Even Fisher agrees that "even mildly interesting information imparted in these meetings be distributed by alternative means, such as email or intranet".

With this in context, we came across an excellent article in the UK Guardian titled "Do We Have To Meet This Way" that identities that "businesses waste an average of 20% of their payroll on bad meetings". Obviously, its important to rub flesh here and there but the new paradigm in meetings will be virtual.