The Avant-Gardist

Skechers Shape-Ups Will Not Get You Kim Kardashian’s Curves

By Sogol Motiey Occasionally, people behind a product like to paint a picture that isn’t necessarily true to lure in the market. Companies are constantly being accused of false advertising…almost every week. Airborne, for example, had a $30 million lawsuit filed by the FTC, which determined that there is absolutely no proof that it will [...]

Flowers, San Francisco Style

Inspiration is Everywhere

By Orzie Douglas May 15, 2012 Remember when you were a little kid, and they asked you who were your heroes? Now in job interviews they ask about your passions or what your ambitions are. The question is basically the same, who or what inspires you. Listen up boys, the fashion world is no different. [...]

Kicking it up a Notch

By Sara Becker May 14, 2012 Last week the President made history when he issued a statement supporting gay marriage. Personally, I was thrilled to hear that he’d changed his tune. My immediate reaction was and is, it’s about f*ing time. Whatever your reaction may be to the announcement, I’m sure we can all agree [...]

Waiting For The Sun, San Francisco Style

WAITING FOR THE SUN is an accessories company operating on style and fun. I already love it and their sunglasses are awesome! Romain is always sporting interesting brands or a fun accessory, in this case he’s got the shades. The company has a variety of styles and a kick ass interactive site, which everyone should [...]